September 12 — September 18, 2016 | bloomberg.com
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One nickname for them was the Spanish matches, European captain Tony Jacklin Rotella. “For some players it’s a new expe- Armada, although they fared much better sent his planned pairings out to play nine- ULHQFHDQGWKH\·YHQHYHUKDGWRVDFULÀFH DW7KH5\GHU&XSWKDQWKHLOOIDWHGÁHHW hole small-money matches. Ballesteros a lot for the good of the team. Other guys of 1588 did in war. Beginning in 1987, DQG2OD]iEDO³SOD\LQJWRJHWKHUIRUWKHÀUVW ORYHEHLQJXQVHOÀ V K W H D PSOD\HUV,Q7KH and paired together over four consecutive time ever as partners—squared off against Ryder Cup, knowing ahead of time who Ryder Cups for eight matches in foursomes Bernhard Langer and Ken Brown for $10, you are going to be paired with, and to be (alternate shot) and seven in four-ball and were two down with two holes to play. excited about that, is a big deal. When you (best ball), Spaniards Seve Ballesteros On the eighth hole, Ballesteros holed out UHDOO\ÀQGRXWLI\RX·UHFORVHO\NQLWLVZKHQ and José María Olazábal ran up a record from a bunker to win. One down. On the you get down in a match. That’s when you of 11-2-2—by far the most successful ninth, Olazábal rammed in a 20-foot birdie À Q G RXWLI\RXEHOLHYHLQHDFKRWKHUDQG partnership in the history of the event. putt to win. Match halved. can depend on each other.” By way of comparison, the most effective The next day, at the real thing, the Rotella believes that under pressure, duo over the years on the U.S. side was partners needed to two-putt from 15 feet “one of the biggest mistakes you can make Arnold Palmer and Gardner Dickinson, WRZLQWKHLUÀUVWHYHU5\GHU&XSSRLQW is to not trust your preparation. When you ZKRZRQÀYHPDWFKHV (YHUDJJUHVVLYH%DOOHVWHURVUDQWKHÀUVW believe in yourself and your teammate, you More than any other player or captain, putt six feet past the hole. His young trust that your normal routine will see you Ballesteros imbued the European Team partner stepped up and drilled the come- through. When you don’t believe, you start with what has proved to be its secret backer dead center. “From that point on,” trying too hard and mess everything up.” Oweapon over the past 25 years: an unwav- says Brown, now a commentator on BBC Standing on the 18th tee of a tied ering belief in each other as teammates. golf telecasts, “neither one ever doubted Ryder Cup match and building an invest- By 1987, Ballesteros was a Ryder Cup the other.” ment portfolio may seem like disparate veteran, but Olazábal was a 21-year-old challenges, but both require a similar ap- Ryder Cup rookie. So how did their magic A learned skill proach to maximize performance. Standard materialize in the blink of an eye? “Being a team player is a learned skill,” Life Investments, Worldwide Partner of The In the days leading up to those ’87 says noted sports psychologist Dr. Bob Ryder Cup, recognizes the importance of ADVERTISEMENT
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PHOTOGRAPH BY JEREMY LIEBMAN FOR BLOOMBERG BUSINESSWEEK BLOOMBERG FOR LIEBMAN JEREMY BY PHOTOGRAPH p32 p76 p58 Cover Trail September 12 — September 18, 2016 How the cover gets made
① Opening Remarks Trump uses social media to be noticed. Justin Trudeau uses it to govern 10 “We got an interview with Putin.”
Bloomberg View Quantum computing’s security risks • How the EU can help Merkel 12 “Really? After all the stories we’ve done about the Russian government? Particularly the Movers A super move for Super Mario Fox’s payoff to Gretchen Carlson 15 stories about hacking, corruption, discrimination, war … ” Global Economics “To be fair, those are the kinds of In Saudi Arabia, women’s lib begins with dropping the veil 16 stories we do about many places, including the U.S.” China talks supply-side, but means something else entirely 17 “Great point. I’m thinking we can There’s plenty of land for sale—just not at prices builders want to pay 19 photoshop him riding a bear shirtless, An Indonesian corruption cop comes back to finish the job she started 20 crashing through the interview studio, since he won’t be photographed.”
Companies/Industries “He agreed to a shoot.”
With their market far from locked up, private prisons look for ways to diversify 23 “Whaaaa?”
Why London is Hollywood’s Visual Effects Central 24
Mitsui O.S.K.’s new LNG ship is longer than three football fields. It needs temp work 26 “Wow, that’s great.” With China ravenous for natural foods, New Zealand’s Comvita proffers manuka honey and more 27 Politics/Policy
As tattoos become a billion-dollar business, the FDA wonders if it should take a closer look 28 “Oh, wow.” Cap and trade is a soft market in California—and faces a legal threat 29 4 The growing debate over whether Delaware’s business court isn’t pro-business enough 31 Technology “Wow, Dress young, talk young, get a face-lift: How over-40s try to survive in Silicon Valley 32 wow, wow.” A hospital painkiller called virtual reality 34
A game of war over Game of War spotlights Cisco’s buggy software 35 “Can we run all three?” Innovation: Sound that beams directly to the ears of the hard of hearing 36 “Let’s do two—though I love your Markets/Finance enthusiasm.”
This bank’s stadium-naming deal has a family connection 38
Moscow skyscrapers keep going up, but demand is going nowhere 40 Domestic Cover A cloud that contains the market’s whole history 41 Features
So, Mr. Putin … A Q&A with the Russian president. Plus: Who’s in line to succeed him 42
Strait to the Top The first luxury liner to cruise the Northwest Passage 50
Deep Pockets Is Exxon liable for climate damages? 58 Etc. International Cover Networks are prodding us to stream their back catalogs. A seven-night TV guide 65
Food: Kris Yenbamroong’s modern Thai mini-empire looks to expand 68
Fashion: Yes, you can wear white jeans after Labor Day. Here’s how 70
The Critic: The Chinese sci-fi epic that made it onto Obama’s and Zuckerberg’s reading lists 72
Design: Straighten up your office with clean-lined furniture 74
What I Wear to Work: MSNBC’s Jacob Soboroff likes desert boots because, he read, Anthony Bourdain does, too 75
COVERS AND COVER TRAIL: PHOTOGRAPH BY JEREMY LIEBMAN FOR BLOOMBERG BUSINESSWEEK BLOOMBERG FOR LIEBMAN JEREMY BY PHOTOGRAPH TRAIL: COVER AND COVERS How Did I Get Here? Sam’s Club’s Rosalind Brewer mastered competitiveness at her all-women’s Christian college 76 SPONSOR CONTENT
#Beyond100 54/100 How is BMW Group the world’s most sustainable car company? Carbon fiber ribbons before sizing at the Moses Lake production plant
powerful water supply in a once every further downstream thing—whether Purchasing and Supplier Network. barren landscape is helping to drive you accelerate it, brake it, crash it—you Sustainability has been integral to AWKH ODUJHVWFDUERQÀEHUSODQWRQ have less energy to contend with. You the group’s core strategic principles since Earth, and with it, BMW Group’s ambitious end up with weight saving throughout DQGLVQRZÀUPO\HQWUHQFKHG sustainability goals. the vehicle.” throughout the value chain, from the Before the construction of the Grand 7KHFDUERQÀEHUSURGXFHGDW0RVHV development of fuel-saving and alternative Coulee Dam in 1941, Moses Lake was a Lake is now used in the bodies of all vehicle concepts, through to production sparsely populated, grassland stretch of the BMW i, BMW M models, and the new processes and recycling practices. Columbia Basin. Today, it is home to the BMW 7 Series vehicles. BMW Group now holds leading Moses Lake production plant, a pioneer in ´&DUERQÀEHUKHOSVWRUHGXFHDYHKLFOH·V positions in many global sustainability WKHPDQXIDFWXUHRIVWUXFWXUDOFDUERQÀEHU weight, and thus its fuel consumption UDWLQJVLQFOXGLQJWKH'RZ-RQHV and nothing short of a game-changer for DQGFDUERQHPLVVLRQVμH[SODLQV'U.ODXV Sustainability Index, Carbon Disclosure the automotive industry. Draeger, Board Member of BMW AG, Project and Corporate Knights Global 100. The joint venture between BMW Group and SGL Group harnesses clean hydroelec- tric energy from the massive dam to create Coming soon: What does the future hold for ultra-lightweight vehicles. Of everything in the process chain, it is the production of those who like to travel on two wheels? FDUERQÀEHUVWKDWUHTXLUHVWKHPRVWHQHUJ\ The plant is run entirely on renewable BMW Motorrad believes inventive, intel- In co-operation with Go to Bloom.bg/beyond100 for the whole series Index People/Companies Sony (SNE) 34 Southwest Airlines (LUV) 35 Spiegel, Brennan 34 Sprouts Farmers Market (SFM) 15 50 SugarCRM 32 Arctic Sugarman, Elizabeth 38 adventure Sugarman, Jason 38 T Tesla (TSLA) 15, 32 Thesys Technologies 41 Tillerson, Rex 60 Tiravanija, Rirkrit 68 Trace Research 27 Transneft 40 TransPerfect Global 31 Trudeau, Justin 10 Trump, Donald 10, 44 Turtle Beach (HEAR) 36 Tusk Strategies 31 Twitter (TWTR) 16, 60 UVW Uber 15, 32 Under Armour (UA) 15 Vaino, Anton 46 Velodyne 32 Viacom (VIAB) 31 Villaraigosa, Antonio 38 VMware (VMW) 32 Volkswagen (VOW:GR) 15 VTB Group (VTBR:LI) 40 Walker, Claude 60 Walt Disney (DIS) 24 Warner Bros. (TWX) 24 Wass, Barnaby 31 6 Wells, Theodore 60 Whitehouse, Sheldon 60 Widodo, Joko 20 Clinton, Hillary 10, 44, 60 Google (GOOG) 12, 32, 41 Redshaw, Louis 29 Will, George 60 ABC Coakley Development Group 19 Gore, Al 60 M Redstone, Sumner 31 Wood Mackenzie 26 Abu Dhabi Commercial Bank 16 Coffey, Chris 31 Grande, Tony 23 Machine Zone 35 Renaissance Construction 40 Abuljadayel, Kariman 16 Comvita 27 Guber, Peter 38 Management & Training 23 Rhythm & Hues Studios 24 Ackman, Bill 15 Corrections Corp. of McCarron, Suzanne 60 Ricker, Andy 68 Ailes, Roger 15 America (CXW) 23 McKibben, Bill 60 Rodriguez, Edie 50 Al-Jouani, Souad 16 Coulter, Scott 27 H Mercedes-Benz (DAI:GR) 32 Rosneft (ROSN:RM) 46 Al-Manea, Abdullah 16 Creative Artists Agency 68 Healey, Maura 60 Merkel, Angela 12 Rowling, J.K. 24 Alibaba (BABA) 27 Crystal Cruises 50 Hewlett Packard Miller, Alexei 44, 46 Royal Bank of Amazon.com (AMZN) 41 CS Financial 38 Enterprise (HPE) 32 Mitsui O.S.K. Lines (9104:JP) 26 Scotland (RBS:LN) 40 Ancestry.com 31 CS LNG 26 Hininger, Damon 23 Modi, Narendra 17 Apache (APA) 15 Hope, Alex 24 Moving Picture 24 Apple (AAPL) 15, 32 Hospira 32 Mozza Restaurant Group 68 S 38 Applied Materials (AMAT) 32 DEF HP (HPQ) 32 MSNBC (CMCSA) 75 S&P Global Platts (SPGI) 17 Antonio AppliedVR 34 Daewoo Shipbuilding & Marine HTC (2498:TT) 34 Murdock, David 31 Samsung (005930:KS) 34, 35 Villaraigosa Aruba (HPE) 32 Engineering 26 Musk, Elon 15 Sam’s Club (WMT) 76 Assad, Bashar 44 Danaher (DHR) 15 Sargent, William 24 Banc of California (BANC) 38 Danesh, Houman 34 IJ Sassoon, David 60 Barclays (BCS) 40 Darnall, Beth 34 Indrawati, Sri Mulyani 20 N Schneiderman, Eric 60 XYZ Bechdel, Alison 15 DeSaulnier, Mark 60 Industrial Light & Magic (DIS) 24 Nelson, Jonathan 32 Seabold, Jeffrey 38 Xi Jinping 17 Bin Salman, Mohammed 16, Deutsche Bank (DBK:GR) 40 Ivanov, Sergei 46 Netflix (NFLX) 66 SeaDragon 27 Yakunin, Vladimir 46 44 Dole Food 31 Ivanov, Viktor 46 Nielsen, Jim 29 Shawe, Philip 31 Yenbamroong, Kris 68 Bouchard, Andre 31 Double Negative (PRIF:IN) 24 John Burns Real Estate Night + Market 68 Smith, Lamar 60 Zhong, Walker 27 Bourdain, Anthony 68, 75 DuPont (DD) 31 Consulting 19 Nintendo (7974:JP) 15 Soboroff, Jacob 75 Zuckerberg, Mark 32, 72 Brewer, Rosalind 76 Durex 15 Johnson, Boris 10 Norris, Elwood 36 Brown, Jerry 29 Dyumin, Alexei 46 Elting, Elizabeth 31 Enbridge (ENB) 15 K O How to Contact Energy Maritime Associates 26 Kadyrov, Ramzan 10 Oaktree Capital Management 38 Bloomberg Businessweek Erdogan, Recep Tayyip 44 Kaya, Irfan 40 Obama, Barack 17, 60, 72 ExxonMobil (XOM) 60 Kazman, Sam 60 Oceania Natural 27 Editorial 212 617-8120 Ad Sales 212 617-2900 Facebook (FB) 32, 34, 72 Kickstarter 72 Fiat Chrysler (FCA:IM) 15 KLA-Tencor (KLAC) 35 Subscriptions 800 635-1200 Fidelity National Information Kudrin, Alexei 46 P Address 731 Lexington Ave., New York, NY 10022 Services (FIS) 41 Palisades Group 38 E-mail [email protected] 76 Formula One 15 L Paltrow, Gwyneth 68 Fax 212 617-9065 Subscription Service Foster, Norman 40 PayScale 32 PO Box 37528, Boone, IA 50037-0528 Rosalind Fox News (FOXA) 15 Lassman, Kent 60 Peabody Energy (PE51:GR) 60 Brewer Framestore 24 Lego 15 Perry, Rick 10 E-mail bwkcustserv@cdsfulfillment.com Frumhoff, Peter 60 Lieu, Ted 60 Pershing Square Holdings 15 Reprints/Permissions 800 290-5460 x100 or Capital Economics 19 Furness, Tom 34 Liberty Media (LMCA) 15 Plank, Kevin 15 [email protected] Carlson, Gretchen 15 LinkedIn (LNKD) 32 Putin, Vladimir 10, 17, 40, China Market Research Liu, Cixin 72 44, 46 Letters to the Editor can be sent by e-mail, fax, Group 27 G Liu, Ken 72 or regular mail. They should include address, Chipotle Mexican Gas Sayago 26 Lucas, George 24 phone number(s), and e-mail address if available. Grill (CMG) 15 Gavekal Dragonomics 17 Luparello, Steve 41 R Choi, Roy 68 Gazprom (OGZPY) 46 Luzhkov, Yuri 40 Randich, Steve 41 Connections with the subject of the letter should Cisco Systems (CSCO) 35 Geo Group (GEO) 23 Lynch, Loretta 60 Raymond, Lee 60 be disclosed, and we reserve the right to edit for Clarke, Neil 72 Goldman, Duff 68 Lyster, Sue 24 Redshaw Advisors 29 sense, style, and space. MORRIS/BLOOMBERG PAUL DAVID VILLARAIGOSA: BENTHAM/BLOOMBERG; SARAH BREWER: BUSINESSWEEK; BLOOMBERG FOR ORLINKSY KATIE MAIN: Y O U V E R W LO O E R W SMALL BUSINESS MAVEN K RAKIA REYNOLDS Owner, Skai Blue Media, a fast-growing PR fi rm Dell recommends Windows 10 Pro. The XPS 13 with an Intel® Core™ i7 processor has the performance and all-day battery life to keep up with Rakia Reynolds. That’s why PCMag named it Editors’ Choice. Learn more at Dell.com/BusinessLaptops or XPS 13 consult with a small business expert at 877-414-3355. Intel Inside®. Powerful *XPS is a trademark of Dell Inc. Microsoft and Windows are trademarks of Microsoft Corporation in the U.S. and/or other countries. Intel, the Intel Logo, Intel Inside, Intel Core, and Core Inside are trademarks of Intel Corporation in the U.S. and/or other countries. Productivity Outside. Screens simulated, subject to change; Apps sold separately, availability may vary. COMFORT, PERFORMANCEANDEFFICIENCY CESSNA BUSINESS JETSDELIVERBEST-IN-CLASS Sales standards newest many jets Citation the selling Since says cabin performance operated and any that Cessna’s Kong York miles nautical tries a year Orders “Our Citation today competitor . total with to Kriya The to per 1972, and and business to line Los additions Beijing Latitude, customers miles achieve ownership the parent like hour, are nine-seater at more Marketing are Shortt, of fl Angeles lower Latitude, eet Cessna capabilities, business a Citation at currently owners midsize can moving in . pleasant company a are In certi which Senior less operating maximum wanted offer fact, in costs, has setting for fi models, fi can at than jets cation thought fl a plane ve . fl needed ” Textron half a produced Vice ying . team operating ying but travel cost “We hours, on an three best-in-class costs of speed in President in the in aircraft with and experience,” from lower possible delivered all 36 less for terms Aviation, 2,850 . globe: than or business the the a coun- of the New costs Hong than larger than that 510 three best- of . of an engineering the used feedback half will entry Hemisphere category the in be dine inches, of cabin to multiple it serve from six the late equally aircraft Looking “As The The quietest Longitude,” boast hours and the into feet as among most 2017, New with Citation Latitude . ensuring zones a On rest same of . large a and conference that disruptive 102-inch-diameter ahead, spacious and cabin the York the ADVERTISEMENT will schedule in midsize the a meets that philosophies business Shortt comfort Latitude, customer Longitude manufacturing mark generous treats to that Longitude in in London can its fl in for teams their 2019, Cessna’s jets, room explains at- business . class, the be jets entry fl fl the width oor is with special ows customized in super-midsize . that seats can in proving the voice The fi which standing into . to cabin ve impressive design, fl through a “We’ve of makes work, Citation yers produce aircraft height and 12 needs service 77 and can with to in a . . ” Moscow sible that ductivity A teams speed nations, customers their the delivers range “Our life can needs, to of to cycle grow of all help customers such or and Mach easily 4,500 a three,” Beijing and range of their them value, as . ownership, reach 9 fl supporting nautical (690 ying business says of be to want and capabilities Dubai as international from Shortt mph) our productive ef miles we . fi . ” them New Citation ciency, ○ . will are “By and to York through allow a giving best desti- as partner fl pro- max eet to pos- fi t TEXTRON AVIATION MEDIA GALLERY COMFORT AND PRODUCTIVITY WITH EVERY MISSION Citation Latitude Citation Longitude Citation Hemisphere The Citation Latitude® is recently certified and already * ** ** the most accepted in its class. The Citation Longitude® Range 2,700 nm 3,400 nm 4,500 nm is scheduled for its first flight in 2016, while the Citation *2,700 nm 4 Passengers high-speed cruise, 2,850 nm long-range cruise Hemisphere® will follow in 2019. This new Citation® family **Preliminary, subject to change is ready to take your business to the top. We position your business for success. Cessna.com | U.S. +1.844.44.TXTAV | INTERNATIONAL +1.316.517.8270 ©2016 Textron Aviation Inc. All rights reserved. Cessna, its logo, Citation, Citation Latitude, Citation Longitude and Citation Hemisphere are registered trademarks of Textron Innovations Inc., used by permission. It’s been a shirtless summer for Canadian Opening Prime Minister Justin Trudeau. In late July, in the Gatineau region of Quebec, he emerged from a cave, bare-chested, to Remarks surprise a vacationing family and posed for a series of selfies. A few days later, again shirtless, he photo-bombed a beach wedding in Tofino on the West Coast. Both events made the international press and Why Trudeau were shared, at a conservative estimate, several million times each. Since his elec- tion, barely a week has gone by without the prime minister going viral. Canadian Is Like Trump government is becoming an experiment By Stephen Marche in virocracy—rule through social media. There is a U.S. parallel, though he’s not in government yet: Donald Trump also uses social media to garner vast Both have exploited social media to win immense influence. influence. In the American presidential Trudeau’s innovation is to use it to govern campaign, the Republican candidate has relied on the mass exposure of his various feeds and accounts instead of tra- ditional advertising. But while his influ- ence over social media is immense, its actual effect on American politics has yet to be proven. Still, the power of the new media is unquestionable. Rick Perry has joined the next season of Dancing With the Stars because he’s realized that dumb celebrity provides more political clout than having run a state for 15 years. 10 Trudeau’s exploitation of social media is different from his American counterpart’s. Here’s a quick summary of his biggest hits since he became prime minister last October: He was photo- graphed hugging panda cubs, he gave a (possibly prepared) answer revealing his knowledge of quantum computing, he smiled while performing the peacock yoga pose on a conference table, and he went jogging with the president of Mexico in suggestively short shorts. There have been embarrassing viral flubs as well: a cringeworthy push-up video for the Invictus games, the time he put his hand on his wife’s bum at the Ottawa Press Gallery Dinner, and, infa- mously, Elbowgate, in which Trudeau “manhandled” a fellow MP (acciden- tally brushed might be a more accurate description) and apologized, in a dis- tressingly Canadian way, four times for it. These are hardly the long-running garbage fires of Trump, but traditionally, they would be gaffes. They don’t appear to have affected Trudeau adversely. Being a meme actually helps him. In Canada, this is even more surpris- ing than in the U.S., because a prime minister doesn’t need to maintain con- stant popularity. Trudeau’s parlia- mentary majority gives him complete control of the legislature and judicial METZ JUSTIN BY ILLUSTRATION PHOTO appointments, and everything else economist had started sketching out pro- Virocracy—and its important—unlike a U.S. president, who posals, stopping himself at an option he dependence on has to help congressional allies win elec- considered politically unviable. “No,” tions every two years. Trudeau told him. “Don’t worry about experts—is both utopian So why does Trudeau do it if he the politics. That’s my job. You just tell me and undemocratic doesn’t need to? His opponents have what you think the right thing to do is.” claimed it’s simple vanity, a mania for His opponents, who’ve tried to paint attention, the Trudashian effect. But him as shallow and stupid, miss the American scenario. Trump has almost already, less than a year into his gov- point. He understands the division of 11 million Twitter followers to Hillary ernment, it’s obvious that condescen- labor: He’s the Face, so that the face- Clinton’s 8 million, and 22.7 million sion is misplaced. In his short tenure, less bureaucrats can do their jobs. His Facebook likes and followers to Clinton’s Trudeau has demonstrated the political task as prime minister is to create the 15 million. Meanwhile, Clinton has effectiveness of virocracy as a governing conditions under which what he consid- arguably the most comprehensive policy strategy—a way of overcoming criticism ers the best policies, crafted by experts, platform in the history of American pres- and skirting controversy by the sheer can be implemented. He possesses an idential campaigns. power of viral personality. odd combination of total narcissism and American progressives wish that Trudeau’s dominance of social media complete lack of ego. If I were his polit- Clinton were more entertaining; she has made him wildly popular. A poll in ical opponents, I’d fear him deeply. He herself acknowledges that weakness. For the middle of the summer claimed that can get things done with the Canadian Republicans, their crisis boils down to he would “win 80 percent of seats if people barely noticing, whether they one tantalizing question: What if Trump an election were held today.” And this like it or not. had real policies instead of just making during a period when Canada shed The shirtless episodes seem silly; America great again? No one truly knows 71,000 full-time jobs; the justice min- that’s just what Trudeau wants. His where he stands on Mexico, even though ister informed the Assembly of First achievements, which have received he made a huge social media splash with Nations that Canada wouldn’t be adopt- nowhere near the attention of his con- his unexpected visit on Aug. 31. Trump ing the United Nations Declaration on stant photo opportunities, are real, may yet pick up on Trudeau’s techniques. the Rights of Indigenous Peoples as and they’re substantial. In the first six But for now, because he can’t provide a it had repeatedly promised; and the months, he enacted massive child-care broader platform or a consistent one, the Atlantic provinces also lost their tradi- grants for the poor; reinstated the long- billionaire is devolving into a viral celeb- tional guaranteed appointment to the form census, which the previous gov- rity who’s hijacked politics rather than Supreme Court, a matter of importance ernment had canceled; and brought in a viral leader. to a country with intense regional differ- 25,000 Syrian refugees. Trudeau is beyond both Clinton and 11 ences. Each of these issues, in any other Trudeau’s viral politics is a tool Trump; he’s the next generation, using period of Canadian history, might have of global influence as well. Usually, virality to govern, not simply to win cam- led to serious political crises. Canada’s foreign policy amounts to sup- paigns. Politicians in other parts of the Here’s the foremost of Trudeau’s porting its allies in more or less irrele- world are experimenting with virality, too. lessons so far: If you can control the viral vant ways in various wars that aren’t of Ramzan Kadyrov of Chechnya uses social space, traditional politics don’t matter. its creation—an impotent and expensive media both to project a cuddly persona Virality provides one of the greatest polit- business. Trudeau’s viral politics is far and to issue stern warnings to toe the ical covers ever. While Trudeau was being more effective in promoting Canada’s official line. Vladimir Putin benefits from photographed with the pandas, Canada vision for the world. His greeting of state-sponsored “internet brigades” who quietly approved a sale of weapons to Syrian refugees may well define the troll critics of his regime. Boris Johnson Saudi Arabia that made it the second- image of Canada for decades. It showed could have been Britain’s first viral politi- biggest arms dealer in the Middle East. the world that there’s a way to respond cian if he’d espoused a policy that experts During Elbowgate, an assisted suicide law to Syrians that isn’t fearful. Trudeau’s could actually implement. was passed that should have been hugely skill at media manipulation is a legit- Trudeau’s innovation hasn’t yet controversial. Instead of discussing the imately significant national asset. His reached the U.S., but it will. For people medicalization of death, Canada’s public recent trip to China was a huge success: who trust technocrats, who believe in media were obsessed with how forcefully Chinese social media implored its audi- government, the new virocracy is some- the prime minister had brushed aside one ence to “lick the screen.” what utopian. But there’s something of his colleagues and whether he apolo- A traditional politician, in most of the intensely undemocratic about it as well. gized too much. world, is a policymaker who tries to give Issues aren’t debated as they once were. Trudeau’s virocracy is welded to exciting speeches; a viral politician is a Instead, there’s a froth of social media technocracy —this is his other impor- celebrity who knows enough to listen and beneath it, almost invisibly, the busi- tant innovation, and the key for anyone to policymakers. If recent history is any ness of government by experts. who wants to follow his lead. Recently, guide, both sides of that equation are The shirtless man emerging from at a party in Ottawa to celebrate Barack essential. You need the celebrity. You also the Quebec cave is eager to smile for Obama’s speech to Parliament, I hap- need the experts. Social media success the selfie. That way, you won’t look to pened to be talking to an economist and without conscious policy ultimately fails. see what’s behind him. Everyone on former adviser to conservative politicians, The 2016 U.S. election is a confronta- Facebook will love it. a man who had twice voted for Stephen tion between viral celebrity and a policy Harper, Trudeau’s Conservative prede- wonk. The two sides of the Trudeau Stephen Marche is a columnist for Esquire cessor. Trudeau had come to see him to equation—virocracy and technocracy — magazine and the author most recently of seek his advice about pension plans. The couldn’t be more separate in the The Hunger of the Wolf. 12 View Bloomberg nonprofit Cloud Security Alliance. nonprofit CloudSecurity on theworldimpact economy could be devastating,” says the may beabletobreak now allpublic-key inuse.“The encryption by computers someestimates,quantum decades, Within two thing from to mobilephonesto cloud e-commerce computing. though, couldprobably make quick work of suchequations. can’t solve computers, inareasonable timeframe.Quantum largelems, such asfactoring integers, that normalcomputers used to protect information onlinerely onvery hard math prob- problem. To tools commonly the cryptographic abit, simplify focused onbreaking surging.Thatsuggests alooming codes,is ness andthegovernment, includingintelligence agencies lead to thedesignofstrong intelligence,speed advances imp inartificial can.Theycould fasterthancurrentplane traffic—far technology solve problems—say, optimization how to efficiently route air- great advantage Theycould anddrugdesigners. ofchemists puters couldsimulate how atomsandmoleculesbehave, tothe andmethodsneededtomakeon thematerials,designs, one. stillyears haveis off, scientists lately made alotofprogress computer quantum tional machinecould.Althoughafull-scale tosolveatomic interactions problems farfasterthanaconven- theory, quantum computers could take advantage ofoddsub- waysdynamics—in thatmay business. upendthetechnology level.the quantum Yet getting they’re betteratexploiting its still don’t exactly understand why matter behaves asitdoesat “common inapproaching almostuseless senseis it.” Scientists Carl sostrange Saganobserved, mechanics, is thatQuantum nightmarish security breaches indata advanceThat technological may leadto Quantum Computers? Is theWorld Ready for Researchers are already working on“quantum-resistant” As direAs asthatsounds, panicisn’t inorder justyet. ofevery-As aresult, theycould underminethesecurity Unsurprisingly, then,investment inthefieldfrom bigbusi- And thatcouldhave com- somestrikingbenefits.Quantum In incomputing. One ofthemostinteresting is applications er andlighter industrial materials. rove rove sensors, and German ChancellorAngelaGerman Merkel suffered a humiliating all withoffers to accepttheirfair share of genuine refugees. effective jointcontrol oftheEU’s external borders, andabove withanew commitmentto with moraland materialsupport, work. Europe’s othergovernments ought to step forward byhoped tolead butitdidn’t example—a noblesentiment, hasbeenconspicuouslysuch support Merkel absent. doubtless Managing itrequires from commitment across theunion,and isn’t Therefugeeessential. Germany’s crisis problem alone. able andthatthere are indeedlimitstowhat do. Germany can clear now thatresources adequate tothetask willbemade avail- tobefaced.little ofthedifficulties Merkel hasenabledthe AfD forastrong humanitarianShe called response tothefloodof may itselfasapowerful beabouttoestablish force. political areabout 22percent. duenext Nationalelections year. TheAfD recently formedhard-right Alternative forGermany (AfD), with Merkel’s with30percent coalitionpartners, ofthevote, andthe CDU waspushed intothird Democrats, placebehindtheSocial WithUnion—they just19percent it. crushed ofthevote, the of 1.6 million,didn’t justdefeat Merkel’s Democratic Christian in theEuropean Union. butalsofromthinking notjustonherpart Germany’s by onrefugees, abacklash forhard againstherpolicy calls 4. onSept. driven Theresult, inherhomestate defeat electoral to arguethatshe’s deaftoherown people.Sheneedstomake in andNorth migrants fleeingconflict East, Syria, theMiddle Africa. SinceearlyAfrica. last year, Germany has taken inmore than a million.“ invaluable in this regard. invaluable inthis area that hasshown room for imp SiliconValleycooperation between andthe government, an would helplay thegroundwork for apromising new field. More also help. investment research Public inbasicquantum-science a long-term strategy for protecting them.Governments could years, orcommercial for reasons. legal Butwoefully few have should pay attention. Many have filesthat must bestored for agencies around theworld are well aware ofthe problem. algorithm. Although alotmore research needed,standards is for itsbrowserform ofsecurity that mightrebuff a quantum is amongothers, workingprogressGoogle, onanew inthe field. Somecompaniesclaimto haveencryption. made significant in herhomestate by ahard-right party The chancellor’s refugee policiesledtoadefeat Europe’s HelpNow Angela Merkel Needs In doing this, support fromIn doingthis, otherEUcountries willbe wasn’tShe certainly wrong towanthelp, butshe madetoo Merkel’s positiononrefugees wasbothbrave andrighteous: Voters inruralMecklenburg-West Yet stilladvisable. Businesses,inparticular, somevigilanceis Wir schaffen das ,” Merkel said.“We dothis.” can rovement oflate, could be ern Pomerania, atiny state To read Matthew index funds,goto Mihm onthehistory of ment andStephen infrastructure invest- Winkler onsmart Bloombergview.com partners partners ILLUSTRATION BY SIMON ABRANOWICZ You can’t mine for gold without the right tools. 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The firm will push for changes in governance, spending, and strateggy. 8.6% The amount Fox News agreed to pay former TV host Gretchen 15 Downs Carlson to settle sexual harassment charges RG NAL NAL $20m The median cash holding at S&P 500 companies slipped to a three-year low Under Armour investors balked when $860m CEO Kevin Plank announced plans to ITT Tech employees A federal court of sell 2.1 million shares, dismissed when the appeals ruled that Uber a stake worth for-profit school shut drivers must resolve down all its campuses grievances individually rather than as a $72m class. Some 385,000 8,000 drivers are fighting in Shares of retailer court to be treated as Sprouts Farmers Uber employees, not Market went stale on contractors. a lowered forecaastst