10 Forces That Flattened the World Berlin Wall Falling Netscape Goes

Berlin Wall Falling

10 Forces That Flattened the • 11/9/89=9/11/89….Their 9/11. • Capitalism wins vs. Communism. World • More economies governed from the ground up. • Unlocked the potential of countries like India, Brazil, China, and Soviet Empire.

Netscape Goes Public Work Flow Software

• P.C. had given everybody the ability to • Not as celebrated as other flatteners. create, but not share. • No specific date….Mid 1990’s. • Netscape allowed emergence of low- • Enabled people in more places to cost global connectivity. design, display, manage and • Commercial web browser that could collaborate on business data. retrieve websites. • Netscape combined mac and p.c. into • Anything that is digitized can be shared format usable for all. and collaborated on.

1 Outsourcing Uploading • India always had intelligence, but used to have to leave India to find jobs…”Brain Drain”. • “Open Source” community. • Y2K computer crisis. Needed software • Software that is available to everybody, engineers. can be uploaded by everybody. • Any individual who has something to • Combination of PC, internet, fiber-optic cable contribute can improve it. made an unlimited potential for collaboration. • Bunch of geeks creating better software • Any service, call center, business support for free. operation or knowledge work that could be • Blogs or Wikipedia. digitized could be sourced globally to the cheapest, smartest and most efficient.

Offshoring Supply-Chaining

• Not outsourcing. • A method of collaborating horizontally among • When a company takes one of its factories that suppliers, retailers, and consumers to create is operating in Canton, Ohio, and moves the value. whole factory offshore to Canton, China. • Wal-Mart • Same product. Cheaper labor, taxes, • Bar codes. Electronic inventory. When an item subsidized energy, and lower health care. is sold at Wal-Mart in Sioux Falls, that item is • China joined the World Trade Organization on automatically put on a truck from the December 11, 2001. distribution center to Sioux Falls. • More efficiency encourages more global cooperation and competition.

2 In-sourcing In-forming • Not all companies are big enough to “supply- • Google,Yahoo!, MSN web search. chain” like Wal-Mart. • Google=1 followed by 100 zeros. • Companies such as UPS can look into small • Reflects google’s mission to organize the companies and make them more efficient. immense, seemingly infinate amount of • Toshiba laptop computer. Broke. Toshiba information available on the web just for you. tells you to bring it to UPS. Instead of shipping it to Toshiba to be fixed, UPS does • In-forming is searching for knowledge. it for them. • Searches are becoming more specific and • The small can act big. Small companies can more information being shared. suddenly be seen around the world. • Democratization of information. • Individuals are empowered. Ebay. Etc.

The Steroids • Computing…computation capability, memory and speed all increasing. • File sharing/instant messaging. Napster. • Phone over the internet. VoIP. • Video conferencing. Gotomeeting. Skype. • Advanced computer graphics. Video games. • The “Mobile Me” revolution.