Netscape Guide By Yahoo! Now Available New Customizable Internet Information and Navigation Service Launched by Netscape and Yahoo! SANTA CLARA, CA and MOUNTAIN VIEW, CA -- April 29, 1997 -- Yahoo! Inc. (NASDAQ: YHOO) and Netscape Communications Corporation (NASDAQ: NSCP) today launched Netscape Guide by Yahoo!, a new personalized Internet navigation service designed to provide Internet users with a central source of sites, news and events on the Web. The Guide features customizable sections for several popular information categories, including Business, Finance, Entertainment, Sports, Computers & Internet, Shopping and Travel. Yahoo! plans to expand the service with additional categories in the future, including local information. Netscape Guide by Yahoo! replaces the Destinations section of the Netscape Internet Site and is immediately accessible through Netscape's Internet site (http://home.netscape.com), from the "Guide" button on the Netscape Communicator toolbar and from the "Destinations" button on Netscape Navigator 3.0. Users accessing Destinations will be automatically directed to Netscape Guide by Yahoo!. "Netscape Guide by Yahoo! gives Internet users quick and easy access to the most popular information areas on the Web, all from one central location," said Jeff Mallett, Yahoo!'s senior vice president of business operations. "It also provides Web content providers and advertisers a unique opportunity to reach targeted and growing audiences." "Accessible to the more than four million daily visitors to the Netscape Internet site and the over 50 million users of Netscape client software, Netscape Guide by Yahoo! will direct users to the online sites, news and information they need," said Jennifer Bailey, vice president of electronic marketing at Netscape. "Netscape looks forward to working closely with Yahoo! as we continue to expand this valuable new Web service." From the Guide's front page, users choose from seven sections of the most popular information categories on the Web. Within each section, Netscape Guide by Yahoo! enables users to customize pages based on their content interests for subsequent visits. Users can update and change their customized services as frequently as they choose. Each of the Guide's categories includes such features as a directory listing of topical Web sites, news feeds, specialized content, a guide to the day's Web events, advertisements and extensive search features. Leading Internet content providers are already delivering a wealth of information and services to users of Netscape Guide by Yahoo!. The Business section offers news from Business Week and package tracking services from FedEx and UPS. In addition, Business provides the day's economic calendar, and information on Web businesses, small business and careers. The Finance section assists individuals with personal financial planning and provides information on taxes and accounting, stock quotes, mutual funds, banking and real estate. Finance also offers access to financial references and guides, credit card companies and investment banks. In the Computers & Internet section, news and product reviews on hardware, software, Web sites and Intranets are featured from such companies as CNET, ZDNet, CMP Media and HotWired, Inc. Users can also access information on companies, publications, professional organizations and conferences and events relevant to this area. The Sports section features sports news and headlines from ESPNET SportsZone, CBS SportsLine and The Sporting News, and up-to-the-minute scoreboards, upcoming sporting events, player of the week profiles, sports history and trivia. Entertainment features listings and reviews of movies, television, music, books and games, from E! Online, TV Guide Entertainment Network, SonicNet, BookWire and CNET's Gamecenter, respectively. Under the Shopping category, users can access detailed information about a variety of products, including automobiles, computer hardware and software, apparel, gifts and home and garden items from retailers, department stores and wholesale warehouses. Shopping also offers listings of bargain hunting and free items, consumer and credit information and Yellow Pages. In the Travel section, which includes airfare specials from Preview Travel, travel packages from Travelocity and guides from Rough Guides, individuals can access information on travel agencies and services, airline fares and reservations, lodging directories and weather forecasts for North, Central, and South America, the Caribbean, Europe, Asia, Africa and Oceania.
Netscape Guide by Yahoo! offers advertisers a variety of options in reaching large, targeted audiences, including banner advertising, section sponsorship, category sponsorship and promotions. Initial Netscape Guide by Yahoo! advertisers include such companies as American Express, Auto by Internet, Book Express, CDNow, FlowerLink, 42nd Street Photo, Honda, Hotel Reservations Network, Maps on Us (a division of Lucent Technologies), Pacific Bell, Preview Travel, Spiegel, Volvo and ZDNet. Preview Travel, Spiegel, Volvo and ZDNet. Yahoo! will also take over operations and programming of Netscape's popular Yellow Pages, People Search (email, White Pages), What's New and What's Cool. Netscape Communications Corporation is a leading provider of open software for linking people and information over enterprise networks and the Internet. The company offers a full line of clients, servers, development tools and commercial applications to create a complete platform for next-generation, live online applications. Traded on NASDAQ under the symbol "NSCP", Netscape Communications Corporation is based in Mountain View, California. Additional information on Netscape Communications Corporation is available on the Internet at http://home.netscape.com, by sending email to [email protected] or by calling 415/937-2555 (corporate customers) or 415/937-3777 (individuals). Yahoo! Inc. (NASDAQ:YHOO) is an Internet media company that offers a network of globally-branded properties, specialty programming, and aggregated content distributed primarily on the Web serving business professionals and consumers. As the first online navigational guide to the Web, www.yahoo.com is the single largest guide in terms of traffic, advertising, and household reach, and is one of the most recognized brands associated with the Internet. Yahoo! Inc. continues to develop a family of community services, including Yahoo! Chat, Classifieds, and Yellow Pages, along with targeted Internet guides for geographic audiences (Yahoo! Japan, UK & Ireland, France, Germany, Canada, San Francisco Bay Area, Los Angeles, New York, Chicago, Washington, D.C., Boston, Austin, Seattle, Dallas/Fort Worth, Atlanta); shared-interest audiences (Yahoo! Internet Life magazine and Web site, Yahoo! Finance, Yahoo! News and unfURLed, MTV/Yahoo!'s online music guide); and demographic audiences (Yahooligans!, a Web guide for kids; and Beatrice's Web Guide for women). Yahoo! Inc. is headquartered in Santa Clara, Calif., and can be found on the Web at www.yahoo.com. # # # Beatrice's Web Guide is a trademark of Yahoo! Inc. and Wire Networks, Inc. Netscape and Netscape Navigator are registered trademarks of Netscape Communications Corporation in the United States and other countries. Netscape's logos and Netscape product and service names are also trademarks of Netscape Communications Corporation, which may be registered in other countries. Other product and brand names are trademarks of their respective owners.
Press Contacts:
Blaise Simpson Diane Hunt Jody Kramer NRG Public Relations Yahoo! Inc. Netscape [email protected] [email protected] [email protected] (415) 827-7065 (408) 731-3441 (415) 937-3989