Radio Letter #1
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Ad 1 0 ° N The French Radio market newsletter 0 1 / 5 0 mit RAIN Sum pecial 2 S 1 0 2 h t he 5 T R E B O T C O - 1 0 ° O N RADleItter From reliable sources profile the indés radios on tf1 tv Introduced without fanfare as a download at the end of last season, the Indés Radios appli - Agathe Lecaron : cation is due to be launched officially as of mid- October. Indés Radios (an Economic Interest Group – GIE – made up of 123 independent local stations) is currently believed to be wor - Very early. Too early... king on drawing up a media plan on a very grand scale, involving press, radio, digital for 4 years now aGathe lecaron has Been media and… television. The plan is for TF1 TV to and her first time at the mic ? that was during a nature lesson on ile d’yeu, on a hostinG “le Grand morninG” (the early mor - schedule an advertising slot to appear on its ninG show) on rtl2 with christophe nicolas. screens from this period onwards to promote local radio station. agathe lecaron was this application. It offers the opportunity to de - in primary school year cm2 (age 10/11) these two women. The former co-hosts le Morning monstrate, indirectly, that “local flavour is a and she had wanted to work in radio on RTL2 and the latter co-hosts the morning show strength”, as the GIE’s slogan emphasises. since she was a very small girl. thirty on Kiis FM in Los Angeles, with Ryan Seacrest. “I From questionable sources years later, agathe lecaron works in don’t know her”, says Agathe Lecaron, “but I’m radio. and things are far from having happy to be compared to her!” she jokes. ? For 4 years come full circle… now Agathe Lecaron has also shared her life with virgin has not (yet) emerged from “another love” :Christophe Nicolas . The pair of them the crisis There’s something about Agathe Lecaron that re - together are at the controls of RTL2’s Grand Mor - What’s new in the world of Virgin? There are still minds you of Ellen K. Unless it’s the opposite way ning show , a morning Music and News programme a few clouds lurking but the skies of the Lagar - round… Although there is a difference between which prides itself on being... Read more p9 dère group’s station could well clear more ra - pidly than the squalls blowing through its Paris INITIATIVE offices in rue François 1er. The managers have promised to announce “the” solution by the end of the month. As observers might expect, Goom is still seen as the great favourite to find a place for everything and put everything in its place. 38 different morning shows on Chérie FM From totally dubious sources on 27 august last, chérie fm became the radio france set to experience crisis only national music radio offering a local T he financial horizon of Radio France’s Maison morning show, a challenge - as techni- de la Radio headquarters is said to be already in cally complex as it is exciting - taken up the eye of the storm affecting the management, by Gwen Brot and his teams. it is whispered by the best-informed sources. The government, in its quest to make savings, might well lop off part of Radio France’s next In his glass-fronted office in Paris’s rue Boileau, budget. Some even claim that there will be a Gwen Brot describes Chérie FM’s new Morning Gwen Brot has Gone for a local flavour Bet - large number of redundancies to come in the fu - show as a piece of “serious engineering”. This ex - ween 6 and 10 am ture. From freelancers to those on a fixed-term pression is far from being an exaggeration… And yet contract to managers… those who have often this (lengthy) morning hand-over to local studios is Brot points out. On each of the radio’s stations, a put their names to dozens of reports on this eco - not a novelty: “While I had the idea of launching this presenter and a journalist form a regional two-per - nomic crisis over the past few months are now concept from as early as the time I arrived at Chérie, I son team, putting out a local Morning show called going to be able to experience at close quarters had already put on a Morning show of this kind on Ché - “Bonjour Chérie” (“Good Morning Darling” , a pun on what it is like… rie FM between 2000 and 2007 – but today the tech - the name of the station), followed by the... nology available gives us even more options,” Gwen Read more p 5 Ad #01 - OCTOBER 5th 2012 N°01 - OCTOBER 5th 2012 The The RADleIttO er RADleItOter A limited readership letter every fortnight news ISSN : 2256-7518 publisher : editions hf Press Limited Liability Company Bi-monthly audience offices : Le 400 - 30 rue du Pontel A downturn and... redundancies 19240 Saint-Viance Tél : +33 5 55 18 03 61 - Fax : +33 5 55 18 27 97 Site web : www.lalettre.pro An unfortunate consequence of a decrease in lis - franck pelloux ma - tener figures is a drop in income which has an im - naGes k6 and he has pact on regional stations’ financial resources the douBts aBout the lis - editorial director : tener surveys. Philippe Chapot - [email protected] following year. The 123 stations of the economic interest group, editor-in-chief : Les Indés Radios, surveyed as part of the Médialo - Frédéric Brulhatour - cales study , are currently undergoing a financial va - [email protected] luation by the auditor. The greater the daily However, Franck Pelloux notes, "According to this audience, the higher the (national advertising) reve - very same survey, this decrease in two-day cumulative editorial team : nue for the station. The turnover generated each audience figures did not prevent us from gaining 29% Denis Florent, Hervé Pouchol, year therefore simultaneously, and logically, rises or of listeners described as regulars. We now have 67,100 regular listeners each week compared to 51,900 last Eric Louis, Jean-Charles Verhaeghe, falls in line with the audience. For K6 FM, a fairly year, including 7,700 new listeners who listen to K6 Adeline Rodes, Franck Ernould new station in Dijon developed by Franck Pelloux, the decrease reported during the Médialocales sur - every day or nearly every day (up from 19,100 to 26,800), which represents an increase of 40%. So, sub-editors : vey in July last (See La Lettre Pro issue No. 23) will have undesirable financial consequences in the short who’s to be believed? Have we lost or gained 40% of Andrée Navarro, Philippe Chanam term. K6 has officially lost 8,000 listeners, which listeners?” And Franck Pelloux points a finger at Mé - means the loss of 2 posts for the new season, inclu - dialocales, contending that "the small single-trans - consultants : ding a full-time one, while continuing with the Local mitter radios are paying the price, but that’s the Jean-Louis Courleux, Serge Surpin Interest Programme. game”. A game that is sometimes rather cruel…. • secretarial office and subscriptions : post Meggan Gomez - [email protected] advertising : [email protected] Chaffanjon at France Bleu fanjon, is a graduate of the Journalist Training Centre (CFJ). He began his career in 1982 as a reporter and Graphic design and layout : After being appointed Assistant presenter on France Inter. He joined RTL as a special Le 400 - Saint-Viance - Corrèze - France Managing Director for the correspondent in 1987, before being appointed chief France Bleu network, Philippe editor in 2000, then deputy managing editor in 2004. partners (french edition) : Chaffanjon officially took up his In 2007, he returned to Radio France as deputy ma - Charles Juster, Natalie Bevan (Médiamétrie) / post on 30 July last. He took nager of France Info and managing editor. Denis Gaucher (Kantar Media) / over from Anne Brucy, who had Philippe Chaffanjon became manager of France Info Arnaud de Saint Roman (Hyperworld) taken up the post on 17 May in 2009. He now manages the 43 local stations of Eric André (DJ BUZZ) / Olivier Cousi (GIDE) / 2010. For more than 2 years Anne Brucy worked to France Bleu, soon to be 44, with the coming launch Patrick Kuban (Asso. Les Voix) develop the public network, notably notching up a that has been announced of France Bleu Saint- record figure of 7.4% aggregate audience for the Etienne. The RADIO Letter team welcomes him to translation April-June 2012 period. Her successor, Philippe Chaf - this network, with which he is extremely familiar. • Karena Keeley contact, editorial team: online [email protected] contact, advertising: +33 5 55 18 03 61 Rain Summit Europe in Berlin Agenda While traditionally being held in the United States Roger (Adswizz) and Alexandre Saboundjian (Ra - octobre 05 RAIN Summit Europe (code LLP = -20%) and Canada , a Rain Summit will be making a stop dionomy). This French presence testifies to the al - 2012 05 oct. 2012 - Berlin - DE in Europe for the first time on Friday 5 October next. ready considerable expertise of French professionals octobre 10 EBU Digital Radio Conference 2012 The city of Berlin has been chosen to play host to in the world of digital radio. 2012 10-11 oct. 2012 - EBU Brussels office - BE this European convention assembling the cream of As an official partner of this first-time event, The octobre 18 RADIO 2.0 + URTI + 1 an de La Lettre Pro business leaders and other experts involved with the RADIO Letter is enabling visitors who are interested 2012 18 oct.