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° O N RADleItter From reliable sources profile the indés radios on tv Introduced without fanfare as a download at the end of last season, the Indés Radios appli - Agathe Lecaron : cation is due to be launched officially as of mid- October. Indés Radios (an Economic Interest Group – GIE – made up of 123 independent local stations) is currently believed to be wor - Very early. Too early... king on drawing up a media plan on a very grand scale, involving press, radio, digital for 4 years now aGathe lecaron has Been media and… television. The plan is for TF1 TV to and her first time at the mic ? that was during a nature lesson on ile d’yeu, on a hostinG “le Grand morninG” (the early mor - schedule an advertising slot to appear on its ninG show) on with christophe nicolas. screens from this period onwards to promote local radio station. agathe lecaron was this application. It offers the opportunity to de - in primary school year cm2 (age 10/11) these two women. The former co-hosts le Morning monstrate, indirectly, that “local flavour is a and she had wanted to work in radio on RTL2 and the latter co-hosts the morning show strength”, as the GIE’s slogan emphasises. since she was a very small girl. thirty on Kiis FM in Los Angeles, with Ryan Seacrest. “I From questionable sources years later, agathe lecaron works in don’t know her”, says Agathe Lecaron, “but I’m radio. and things are far from having happy to be compared to her!” she jokes. ? For 4 years come full circle… now Agathe Lecaron has also shared her life with virgin has not (yet) emerged from “another love” :Christophe Nicolas . The pair of them the crisis There’s something about Agathe Lecaron that re - together are at the controls of RTL2’s Grand Mor - What’s new in the world of Virgin? There are still minds you of Ellen K. Unless it’s the opposite way ning show , a morning Music and News programme a few clouds lurking but the skies of the Lagar - round… Although there is a difference between which prides itself on being... Read more p9 dère group’s station could well clear more ra - pidly than the squalls blowing through its INITIATIVE offices in rue François 1er. The managers have promised to announce “the” solution by the end of the month. As observers might expect, Goom is still seen as the great favourite to find a place for everything and put everything in its place. 38 different morning shows on Chérie FM

From totally dubious sources on 27 august last, chérie fm became the radio france set to experience crisis only national music radio offering a local T he financial horizon of Radio France’s Maison morning show, a challenge - as techni- de la Radio headquarters is said to be already in cally complex as it is exciting - taken up the eye of the storm affecting the management, by Gwen Brot and his teams. it is whispered by the best-informed sources. The government, in its quest to make savings, might well lop off part of Radio France’s next In his glass-fronted office in Paris’s rue Boileau, budget. Some even claim that there will be a Gwen Brot describes Chérie FM’s new Morning Gwen Brot has Gone for a local flavour Bet - large number of redundancies to come in the fu - show as a piece of “serious engineering”. This ex - ween 6 and 10 am ture. From freelancers to those on a fixed-term pression is far from being an exaggeration… And yet contract to managers… those who have often this (lengthy) morning hand-over to local studios is Brot points out. On each of the radio’s stations, a put their names to dozens of reports on this eco - not a novelty: “While I had the idea of launching this presenter and a journalist form a regional two-per - nomic crisis over the past few months are now concept from as early as the time I arrived at Chérie, I son team, putting out a local Morning show called going to be able to experience at close quarters had already put on a Morning show of this kind on Ché - “Bonjour Chérie” (“Good Morning Darling” , a pun on what it is like… rie FM between 2000 and 2007 – but today the tech - the name of the station), followed by the... nology available gives us even more options,” Gwen Read more p 5 Ad #01 - OCTOBER 5th 2012 N°01 - OCTOBER 5th 2012

The The RADleIttO er RADleItOter A limited readership letter every fortnight news ISSN : 2256-7518 publisher : editions hf Press Limited Liability Company Bi-monthly audience offices : Le 400 - 30 rue du Pontel A downturn and... redundancies 19240 Saint-Viance Tél : +33 5 55 18 03 61 - Fax : +33 5 55 18 27 97 Site web : www.lalettre.pro An unfortunate consequence of a decrease in lis - franck pelloux ma - tener figures is a drop in income which has an im - naGes k6 and he has pact on regional stations’ financial resources the douBts aBout the lis - editorial director : tener surveys. Philippe Chapot - [email protected] following year. The 123 stations of the economic interest group, editor-in-chief : Les Indés Radios, surveyed as part of the Médialo - Frédéric Brulhatour - cales study , are currently undergoing a financial va - [email protected] luation by the auditor. The greater the daily However, Franck Pelloux notes, "According to this audience, the higher the (national advertising) reve - very same survey, this decrease in two-day cumulative editorial team : nue for the station. The turnover generated each audience figures did not prevent us from gaining 29% Denis Florent, Hervé Pouchol, year therefore simultaneously, and logically, rises or of listeners described as regulars. We now have 67,100 regular listeners each week compared to 51,900 last Eric Louis, Jean-Charles Verhaeghe, falls in line with the audience. For K6 FM, a fairly year, including 7,700 new listeners who listen to K6 Adeline Rodes, Franck Ernould new station in Dijon developed by Franck Pelloux, the decrease reported during the Médialocales sur - every day or nearly every day (up from 19,100 to 26,800), which represents an increase of 40%. So, sub-editors : vey in July last (See La Lettre Pro issue No. 23) will have undesirable financial consequences in the short who’s to be believed? Have we lost or gained 40% of Andrée Navarro, Philippe Chanam term. K6 has officially lost 8,000 listeners, which listeners?” And Franck Pelloux points a finger at Mé - means the loss of 2 posts for the new season, inclu - dialocales, contending that "the small single-trans - consultants : ding a full-time one, while continuing with the Local mitter radios are paying the price, but that’s the Jean-Louis Courleux, Serge Surpin Interest Programme. game”. A game that is sometimes rather cruel…. • secretarial office and subscriptions : post Meggan Gomez - [email protected]

advertising : [email protected] Chaffanjon at France Bleu fanjon, is a graduate of the Journalist Training Centre (CFJ). He began his career in 1982 as a reporter and Graphic design and layout : After being appointed Assistant presenter on France Inter. He joined RTL as a special Le 400 - Saint-Viance - Corrèze - France Managing Director for the correspondent in 1987, before being appointed chief France Bleu network, Philippe editor in 2000, then deputy managing editor in 2004. partners (french edition) : Chaffanjon officially took up his In 2007, he returned to Radio France as deputy ma - Charles Juster, Natalie Bevan (Médiamétrie) / post on 30 July last. He took nager of France Info and managing editor. Denis Gaucher (Kantar Media) / over from Anne Brucy, who had Philippe Chaffanjon became manager of France Info Arnaud de Saint Roman (Hyperworld) taken up the post on 17 May in 2009. He now manages the 43 local stations of Eric André (DJ BUZZ) / Olivier Cousi (GIDE) / 2010. For more than 2 years Anne Brucy worked to France Bleu, soon to be 44, with the coming launch Patrick Kuban (Asso. Les Voix) develop the public network, notably notching up a that has been announced of France Bleu Saint- record figure of 7.4% aggregate audience for the Etienne. The RADIO Letter team welcomes him to translation April-June 2012 period. Her successor, Philippe Chaf - this network, with which he is extremely familiar. • Karena Keeley

contact, editorial team: online [email protected] contact, advertising: +33 5 55 18 03 61 Rain Summit Europe in Berlin

Agenda While traditionally being held in the United States Roger (Adswizz) and Alexandre Saboundjian (Ra - octobre 05 RAIN Summit Europe (code LLP = -20%) and Canada , a Rain Summit will be making a stop dionomy). This French presence testifies to the al - 2012 05 oct. 2012 - Berlin - DE in Europe for the first time on Friday 5 October next. ready considerable expertise of French professionals octobre 10 EBU Digital Radio Conference 2012 The city of Berlin has been chosen to play host to in the world of digital radio. 2012 10-11 oct. 2012 - EBU Brussels office - BE this European convention assembling the cream of As an official partner of this first-time event, The octobre 18 RADIO 2.0 + URTI + 1 an de La Lettre Pro business leaders and other experts involved with the RADIO Letter is enabling visitors who are interested 2012 18 oct. 2012 - INA - Paris - FR online radio industry. Exchanges of views, sharing to benefit from a reduction of 20 € on the price of novembre 07 European Radio & Television Symposium and networking are expected to be the key words in the entry ticket (79 € instead of 99€). To do this, our 2012 07-09 nov. 2012 - Prague - CZ the very-high-added-value workshops on topics ran - readers can enter the code LLP in the online regis - fevrier 10 Le RADIO 2013 ging from streaming to the monetisation of digital tration form on the organiser’s website and save 2013 10, 11 et 12 février 2013 - Paris 8ème - FR radio. 20% on the cost of entry. mars 18 RadioDays Europe 2013 It should be noted that there will be mass participa - Incidentally, the day’s events will be taking place in 2013 18 et 19 mars 2013 - Berlin - DE tion by professionals and other forward-thinkers a Berlin hotel called "The Music & Lifestyle" … a place from France : Jean-Pierre Cassaing (Havas Media), with the ideal name to address the topics on the David Deslandes (Deezer), Xavier Filliol (ADSRa - agenda. dios), Franck Si-Hassen (Médiamétrie), Patrick summits.kurthanson.com/rainsummiteurope/ • .2 Ad

N°01 - OCTOBER 5th 2012

La Lettre.Pro

RAD& mIéOdias news

Festival ... 5.0 ... FG at the Techno Parade New SDK for Frontier Silicon Frontier Silicon’s new SDK DAB 5.0 incorpo - rates bluetooth technology, giving makers On 15 September last, listeners might have found of RNT receivers better connectivity with the FG float at the 2012 Techno Parade. From this car radios, mobiles and tablet PCs. mobile stage the DJs Basto, Albin Meyers, Ha - kimakli and Noname , Michael Calfa mixed tracks over the whole of the procession route. Au - time the FG DJ Radio and BPM team unveiled drey Valorzi and MC Adrian were responsible for the outdoor event for next year: Nuit Electronix ... TESTS ... TESTS ... hosting and presenting during the event. At this at Parc Asterix, on 8 May 2013. • We will carry out tests for you and we’ll Settling abroad Facebook info talk about them in the technical pages of

NRJ in Saint Petersburg Scoop offers 1 year’s… our coming issues!

Established in Russia since 2006, by means of a licensing salary agreement with the Russian TIVIZEN media group, PMBC, the If French radio host Manu Levy is doubling your sa - NRJ opened a new station, lary and if radio and TV presenter Bruno Guillon is DONGLE ENERGY/NRJ in Saint Peters - paying your bills, then here is a new initiative, inte - Arriving directly from Korea, this burg on 3 September. Over the course of 6 resting in terms of both form and substance, intro - little jewel is a DAB+ adaptor for years, NRJ and PMBC have succeeded in esta - duced with great pomp and fanfare by the Scoop iPhone, making it possible to lis - blishing their leader position in the Moscow re - team in Lyon. On 3 September, Daniel Pérez’s sta - ten and record audio, pictures gion together, successfully developing a tion launched an operation which has caused a buzz. and video (for countries broad - network of 40 frequencies, which have now be - On Scoop’s Facebook page (boasting around 40,000 casting TV on T-DMB). We tes - come federal with the launch of Saint Peters - fans), the listener was invited to share, like or com - ted it in Paris on 3 August before burg. With more than 500 frequencies in 14 ment, tag and above all add pictures of the opera - the experimental broadcasts countries, resulting in more than 27 million lis - tion as a cover or profile picture. After hundreds of stopped! Visual proof ! teners per week, ENERGY / NRJ is the top comments and shares, a listener was selected to music radio brand in the world.. • take part in the final draw, due to take place on 22 September… .• MIC W Small screen Don’t be fooled – it’s not the latest gun, but the latest thing in terms of micro cardioids for iPhone, Samsung Canon 5D, 7 D and TDF has launched online digital terrestrial TV at the IBC Nikon D7000 .. VOD, voting… On Stand 1.B79 (Hall 1), several of the The TDF group was at the IBC event as it is every TDF Group’s organisations also introduced their so - year. The occasion provided TDF with the opportu - lutions and innovations: TDF France, Media Broad - nity to launch - as a world exclusive - online digital cast, Levira and Media Services (with terrestrial TV, the television which offers its users all Cognacq-Jay-Image, SmartJog, Bebanjo, Qbrick and functions, without a box – such as restart, catch-up, PSN).. • innovation

Other microphones from the Mic-W range - the i266 which we are currently testing, Apple encourages listeners to use the zapper! which is the most efficient all-purpose one of the range. It’s the very last word in terms Could Apple be interested in radio? You would have of finish. to think that it might be. Last August, the famous company introduced a patented process which to the normal radio programme he could change the listening habits of the average lis - or she is listening to. This process tener considerably. This tool makes it possible to patented and created by Michael I. switch streaming content with other content stored Ingrassia and Jeffrey T. Lee has been christened on a memory device. This tool would thus be able to "Seamless switching between radio and local media". decide in advance what would not suit the listener: The system would react in accordance with the lis - a feature outside the selected package, a report of tener’s content consumption habits in order to res - no interest or… unwanted advertising, and replace pond better to his or her preferences and personal it automatically with a more appropriate option. interests. An automatic intelligent switch over And once the advertising has finished, a further au - which according to some could be available on the tomatic switch would enable the listener to go back iPhone 5… • .3 Publicité

N°01 - OCTOBER 5th 2012

The

RADleIttO er international

imaging Reelworld production should be ra - pidly making Europe its second home, a strategy which is taking shape in the Reelworld on 1,600 stations form of the opening of offices and the recruitment of professionals to pro - mote an expertise to whose charms Created in 1994, the famous studio esta - blished in Seattle is pursuing its develop - thousands of stations have already ment. With its sound, rhythms and succumbed. textures, which created and which still form its signature, Reelworld is asserting itself as one of the most highly respected studios of the world. Why is it so success - ful?

A piece of advice: don’t go and tell Mike Tho - mas, the head of Reelworld that the brand identities that his teams produce sound too American… “Reelworld has had a presence in Europe for 10 years now” – and since the Ame - ricans arrived in London in 2011, Mike Thomas mike thomas : "we try to Be honest has been pursuing its europeanisation: “Reel - with music and listeners" world now has a representative in the Nether - lands, in Spain, and soon will have in France and Germany.” These successive inroads are not unrelated to the deals scooped up during the past few months: “The Production Vault CHR is working on several French radio stations, such here are reelworld european director as NRJ, Scoop and FG. We’ve delivered a new se - anthony Gay’s “five tips for a successful ries of jingles to Kiss FM and we may also extend brand identity”: “Yes, we serve radio, all radio. Whether you are our productions to RMC, Ado FM and Radio Côte a local or a national station you will receive the # 01 Have a clear message. d’Amour. As far as the rest of Europe is concer - same treatment.” Does quality come at a price? "The best brand identity in the world is use - ned, we are working with all of the big groups in “It’s untrue to say that we are expensive. The less if you don’t know what your listener is Sweden, Norway, Portugal and Britain.” And as truth is that we aren’t. We often come to an ar - supposed to get out of it. So, restrict the the market in Eastern Europe is growing, the rangement with the radio stations so that they quantity of information. Just one message in Reelworld team is now marketing three packs are able to acquire the Premium Package,” Mike most cases.” of jingles for the leading station in Latvia. # 02 Create an emotional response. Thomas explains – a pitch that in the space of "Emotion is the best plug-in. Hearing a mes - A secret weapon and a well-versed less than 20 years has already won over 1,600 sage is one thing, feeling it is still more po - stations. werful. If you aren’t succeeding with this pitch then pay heed to tip no. 3.” Reelworld : des casseroles sur le feu # 03 Get to know your listeners. Reelworld’s European director, Anthony Gay , “Spend time with them, go to places they lays emphasis on this special way of working, "In October we’re going to bring out 4 new packs visit, do what they do… You’ll be surprised which helps to highlight how it is different and and 2 new formats under the Production Vault by what you will learn and it will be a source to meet the requirements of each customer: name. We’re also working on developing a solu - of inspiration for your production.” “American stations mostly prefer a big punchy tion which will bring all of our products together # 04 Limit the number of effects. sound, whereas programme planners in Europe “You don’t go to a restaurant to eat your under the same roof. I can’t go into too much de - way through the entire menu at one sitting. are more low-key and subtle.” Reelworld’s tail, but I will say that the result will combine In the same way, you don’t have to use all of flagship product is the Production Vault li - technology and workflow and will make for im - your computer’s settings for all of your pro - brary: “It’s regularly updated and is available proved usability." • ductions.” for 8 different formats. It’s the producer’s secret # 05 Give yourself time. weapon. Once you’ve tested it, it’s difficult to CONTACTS "When you have completed a big piece of make do without it.” Mike Thomas adds that work, set it aside for 24 hours and come “French radio is like no other” and even ven - reelworld productions 5429 Russell Ave. NW Suite back to it with fresh ears. So don’t ever work tures to compare it to a process of “handcraf - 201 too close to your deadline – it can harm your ted manufacture to provide the client with a n Seattle, WA 98107 - USA creativity.” solution”. The Seattle studio, which enjoys Tel.+1 206.448.1518 worldwide renown, aims to show that this www.reelworld.com does not mean that it is any less accessible: .4 N°01 - OCTOBER 5th 2012

The

RADleItOter national

INITIATIVE 38 different morning shows on Chérie FM Continued from p.1 name of the town it is serving, enhancing its local flavour between 6 and 10 am. The introduction of this new local slot has en - abled Chérie FM to meet its listeners’ expecta - tions of a close rapport, local flavour and Lyon, Marseille, Limoges, Lille, interaction. The team that were previously in Toulouse, Quimper, Rouen, Metz… charge of the “drive time” slot are “highly mo - tivated and happy to be taking up this chal - Thanks to its array of frequencies lenge”, Gwen Brot notes. Chérie FM has an extensive local 38 local shows broadcast over 165 range. frequencies

Lyon, Marseille, Limoges, Lille, Toulouse, Quimper, Rouen, Metz… Thanks to its array of chérie fm’s morninG : frequencies, Chérie FM has extensive local a real strenGht on the field range. “With 38 participating towns, it forms a true network with 39 presenters (including one Boileau teams have also opted for a new brand for Paris and the Greater Paris region, and one identity (introduced by the studio on 21 June). for the national station) and the same number A number of sound components “more trendy Gwen Brot, of journalists.” and more smile” , according to Gwen Brot, “to proGramme controller of chérie fm It’s a strike force enriched by the editorial keep it modern” and “jingles which can come agenda of four hours’ airtime: “Each report into any of the songs to establish an atmosphere must provide the listener with local informa - very rapidly”. tion”, adds Gwen Brot, emphasising that “the With a cautious eye fixed on the screen scrol - local information dealt with is qualitative, but ling through the RDS data of there is nothing pejorative Chérie FM’s main competitor about that” : so local news, but "Here, we can discuss stations, Gwen Brot doesn’t also weather, traffic, practical a lot. We have very want to count his chickens be - information, good planning fore they’ve hatched: “bet - and even a personalised ho - rapid access to (NRJ ween 2000 and 2007 these roscope make up the high - broadcasting group local Morning shows notched lights of the Morning show. To founder) Jean-Paul up healthy listening figures. My add to this local flavour, the Baudecroux and team goal is to come close to or do “Bonjour Chérie” teams in - even better than 6 aggregate clude 11 reports per hour bet - spirit is very much a audience points”. ween 6am and 9am. “The reality. " It appears however that the BRIEF BIOGRAPHY 9am to 10 am slot is lighter, grounds for success are and notably to keep the 70% of female listeners have already been well established: "Yes, the After his time at the Studio Ecole de France company on their way into the office,” says services of NRJ Audio and everyone in Paris and (French Studio School) and the CFPJ (Journa - Gwen Brot. In a nutshell, it’s a musical wake elsewhere in the country are working together list Training Centre), Gwen Brot embarked up enhanced by news and information from to tackle this challenge,” says the programme upon his career in radio at Bleu Marine in their region. controller. It’s a challenge that makes Chérie 1992. He was a presenter on NRJ Nantes and FM a station that ventures to take risks – a wil - Saint-Lazaire, and was then put in charge of New claim. New challenge lingness that has become increasingly rare on the NRJ Group’s local stations for the Wes - tern region, before taking charge of Chérie the radio scene these days. • "Radio is first of all good music for the station’s FM’s local stations, then its national radio CONTACT target audience,” Gwen Brot likes to say. In station. After a stint at BFM TV , then i-télé, chérie fm Gwen Brot returned to Chérie FM on 2 De - fact, despite this new development, music is 22, rue Boileau cember 2011 as programme controller. n still the DNA of Chérie FM. It’s to be found on the airwaves at all times and the new signature 75016 Paris of the “All of your favourite tunes non-stop” [email protected] radio station says this more than ever. The rue www.cheriefm.fr .5 N°01 - OCTOBER 5th 2012

The

RADleIttO er technical

automation Netia seeks to assert itself

Netia, which is a subsidiary of Globe - Cast, is counting on recovering its vigour by sprucing up its radio arm. Its flagship product, Radio Assist, has just been equipped with new IT features and pro - philippe fort mises to be a serious rival to the other was appointed to head up netia in may 2012 software solutions. and commercial strategy, and now have the benefit of intelligent music segmentation op - CONTACTS After the NAB show in Las Vegas and before tions). Then, a video editing tool (an improve - netia Le RADIO in Paris , the Netia team is taking ment made in response to a growing demand Halle Industrielle de Farjou part in the IBC in Amsterdam: “We have things on the part of radio broadcasters to provide 34270 Claret to say and to demonstrate,” says Philippe Fort, video on their Internet portals). This simple er - [email protected] who has held the post of CEO gonomic editing tool enables Tel. +33-1-55-95-28-95 at Netia since May last. This users to produce video clips www.netia.com presence at the big interna - with very little training. The tional meetings says much " we must rapidly third function: an instant mes - about this company’s deter - recover saging system not only en - ables long-distance users to mination to recapture market this vitality Philippe Fort wants to reassert Radio share, notably by means of its communicate with one ano - Assist’s position as one of the world radio arm. “We are now esta - that we had ther from the Radio Assist 8.1 blished in the United States, 10 years or so ago, interface, but also to ex - leaders in the field of radio automa - Asia and Moscow, as of the by means change production compo - tion. end of August. These inroads nents. Finally, the user will meet two objectives: a return of new features " note the arrival of an audit to the quality of service which module called “Activity Wat - The goal: to be more competitive. made for Netia’s great success cher", which will keep track of in the past, notably in terms of actions performed on the sys - maintaining its position, and to open up new tem throughout the work process. prospects by expanding into new markets,” Positioning Radio Assist in new mar - Philippe Fort emphasises. Netia, which was purchased by GlobeCast in kets 2008, now seeks to develop its strategy in two key areas: video and radio. “Radio is one of Ne - Improvements which meet the needs of tia’s fundamental traditional products. We are Netia’s clients - in other words, giving them also counting on a third line of strategy which more flexibility in the delivery of audiovisual would be the convergence of the first two. content: this is what the professionals visiting Hence the importance of not neglecting the Amsterdam’s IBC will find. “The IBC is an im - broadcasters. So, we must rapidly recover this music schedulinG: one of radio assist 8.1’s portant hub, because the exhibition takes place four new features, in other words… vitality that we had 10 years or so ago, by in the middle of the planet. It offers the oppor - means of new features,” says Philippe Fort . tunity to cross paths with clients from Asia, the Middle East and Eastern and Western Europe, New features unveiled at the IBC enabling them to become acquainted with Ne - tia’s growth plan and the new features,” While Netia’s Radio-Assist range already co - Philippe Fort explains.. • vered the entire working process of a radio, from production to broadcasting, the new fea - tures presented at the IBC should pleasantly GOOD TO KNOW ... surprise the users and attract potential clients. The Netia company, founded by Christophe Four new functions, both useful and practical Carniel and Pierre Keiflin , is based in Claret , are being added to increase the capability of near Montpellier. It employs more than 70 col - Radio Assist 8.1. Firstly, an integrated music laborators and achieved a turnover of 8.7m € planning tool (users can create automatic play - in 2010. lists in accordance with pre-defined criteria .6 N°01 - OCTOBER 5th 2012

The

RADleItOter production

Image

Even though brand identity is a real audience driver, it is still necessary 21 JUIN, brand identity expert to observe certain basics for it to draw listeners together. In short, France Bleu, Chérie FM, Bel RTL, Mint, it’s precision work. RTL2… many stations have been attrac - ted by the work and the talents of the 21 JUIN team. It has taken less than 5 years for this brand identity specialist to tions – 55 jingles per station, along with the edi - emerge as one of the most-sought-after ting and all the rest of it… We sent a total of 35,000 files.” Eric Renard even created a web CONTACT studios in Europe. platform: “The stations can select beds there 21 Juin Who is behind 21 JUIN ? Philippe and Eric com - depending on the requirements of the teams. 37, rue de Saint-Maur pose, arrange and produce. Axel takes care of Once again, everything is a one-off and is al - 75001 Paris the administrative side of things. Eric Renard ways adapted to the kind of brand identity the [email protected] has composed the music for more than 100 TV presenters want. We are also very proud to be Tel : +33 1-43-55-21-31 spots. As for multi-instrumentalist Philippe working closely with Chérie FM, for which we re - www.21juin.fr Zech , he is the winner of several music Conser - worked the new sound of the singing jingles, but vatoire 1st prizes. Since they set up in business, also carried out a complete rethink of the Mor - the trio, established in the 11th arrondisse - ning show to make it fit better with the new-sea - ment of Paris (between the Bastille and Répu - son Autumn service - a considerable amount of blique districts), near Notre-Dame, have work in terms of both form and substance”. Is it created several brand identities which have just the big stations that have access to the ar - now become a benchmark . tistic talents of 21 JUIN? “We accept any pro - "The core of our business remains radio brand ject, but we can’t do everything. We make a identity and our speciality is not offering a choice,” Eric Renard emphasises. package. What you hear on France Bleu, on Mint and Twizz in Belgium, on LFM and One FM in The studio has nevertheless created brand Switzerland and on 2M and Med Radio in Mo - identities for Mix Radio, Top Music and Mag - rocco is unique. Everything is made to measure,” num – evidence that regional stations can be - Eric Renard notes. It’s a trademark that ap - nefit from its expertise, as long as… they can pears to attract the European stations, which find a space in the planning schedule. are more interested than ever in having a per - philippe Zech and eric renard, sonalised sound and a distinct identity. This is Trends and fashions for the 2012- the founders of 21 Juin the case with the new brand identity of Latina, 2013 season which opted for 21 JUIN: “a very creative pro - ject using exclusively Latin voices, just as for 2M Just like ready-to-wear clothing, brand identity in Morocco we had used Moroccan singers who is also subject to trends, and evolves . Eric Re - know the culture. This enhances the credibility nard observes: “The radios are becoming increa - of the entire production” , Eric Renard explains. singly concerned with updating and fluidity. There are no more 20-second jingles. That kind Quality rather than quantity of thing doesn’t exist any more. The stations are favouring shorter jingles no more than 7 seconds "We meet people as a matter of course." Eric long .” Eric Renard also notes “a gradual revival Renard is not a great user of the telephone… of a cappella arrangements to identify the pro - He is first and foremost curious, a great obser - gramme”. INFO.EXTRA ver and mindful of the image of the radio and The general trend is nevertheless towards a growing uniformity with regard to brand iden - "Brand identity is an aesthetic asset and a the direction it wants to take: "We want to get technical asset… It’s also the expression of to know the station’s corporate culture. We sug - tity, the expert regrets: “Yes, everything is alike the work on the product. It would not make gest a model and we follow things through. But – this or that sound has been reminiscent of this sense for a programme controller to order a we always begin from scratch, so this requires a or that other thing for the past 35 years.” So the brand identity without reworking its format lot of work from the point of view of composing 21 JUIN team is trying to break up this unifor - or updating things… and arrangement.” For example, the brand mity in a quite original way: “We are working with Stéphane Brillant, (French singer) Laurent We give concrete form to what has been identity created by 21 JUIN which features on Voulzy’s sound engineer, who is lending us a achieved with the product previously. n the airwaves of France Bleu today took six months’ work… "A real partnership was establi - hand and we are constantly looking out for new shed to give a brand identity to the 40 local sta - voices,” Eric Renard likes to point out. • .7 N°01 - OCTOBER 5th 2012

The

RADleIttO er apps

GEEK

The diversity of Indés Radios’ service in all its splendour. 123 stations in an app The other unions and federations would do well to learn from it, and Released online without fanfare at the fast… end of the last season, the Indés Radios application still created a buzz among radio professionals. It should be said that this particularly intuitive tool offers a very surprising and indeed addictive in - novation…

While many of the stations which are mem - bers of the economic interest group Les Indés all of the stations are presented in a clear manner Radios already have their own app, the group chaired by Jean-Eric Valli has been offering this free application on the App Store, called simply Les Indés Radios . This includes all of the radios which are members of the famous but make for good listening. For others, the group, from Chante France to Evasion to the application offers the opportunity to familia - more unobtrusive Intensité , Mistral FM and rise themselves with the French radio scene VFM . Starting out once again from the princi - in just a few clicks using their Smartphone ple that unity confers strength, this app aims (iPhone, iPad and shortly Android and Win - to be the shop front for the B (Commercial ca - dows Phone), all without leaving the house – a tegory) radios belonging to the group. Its main goal clearly expressed for quite some time goal is therefore to be able to bring them to - now by the Indés Radios managers. gether, for them to be discovered and listened to (with an option to listen or not from the Following broadcasts in real time start). Designed by Bronx and developed by Cardiweb , the 1.0.1 version is currently being The charismatic Jean-Eric Valli furthermore offered as a download and is due to be laun - took an active part in its design, creating “The ched officially this autumn. It incorporates a Wall of Sound” . It’s a good name for this new mini search engine in order to be able to find a feature, invented by Jean-Eric Valli , which is station quickly by name or by region, then to both surprising and addictive , making it pos - be redirected to the associated Facebook page sible to click at any time of the day - depending or Twitter account. And all you on your mood and wishes – on have to do is click on a star lo - the very surprisinG “wall of sound” one of the dozens of covers cated in the top right of the This tool enables which appear and disappear screen for your favourite ra - the user to learn on the screen of the Smart - dios to be remembered… about local-flavour phone. These covers are a kind Geolocate for a more stations of visual key to all of the artists currently being broadcast on local angle one of the 123 stations . The aim is to locate the track you want to listen to CONTACTS But the prime quality of this app (apart from using your finger and your eyes, via a patch - Bronx the sharing of music on social networks, play - work mosaic … A mosaic that is even more im - www.bronx.fr back and buying music) lies in its ease of use. pressive on the screen of an iPad. cardiweb This is no small matter when complexity of na - Apart from this option to choose the track you www.cardiweb.com vigation seems, unfortunately, to have be - come a common feature for most French want to hear (including as background), the les indés radios (Gie) radio apps recently… Apart from its ergono - user can thus follow station broadcasts in real 14 rue de Lübeck mic form, this (7.1-MB) tool enables the user time and in addition observe that some of the 75016 Paris to learn what stations are close to his or her lo - tracks broadcast recur on different stations. So [email protected] cation. For users on the move this function is it’s not unusual to find that "Summer Paradise" Tel. +33 1-58-14-22-40 far from being a minor matter as it allows by Simple Plan is playing simultaneously on www.lesindesradios.fr them to find - sometimes surprisingly - little 10 or so stations and is for example rubbing regional networks which are less well known shoulders with Herbert Léonard or Pitbull . • .8 N°01 - OCTOBER 5th 2012

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RADleItOter presenter portrait Agathe Lecaron : Very early. Too early... Continued from p.1 the leader as far as the young adult radio au - dience is concerned. Agathe Lecaron is en - She presents RTL2’s Morning show joying herself so much at RTL2 that she ponders: “I wonder if the day will come when I with great verve. Broadcast on NRJ will be able to leave the station and the team.” and Bel RTL in Belgium, Agathe Lecaron Any little rituals before the morning’s big show? “Yes, I have my regular habits… I arrive, has gradually become a fixture of the I drink a glass of water, I take my notebook out, French radio scene. A true enthu - I put the kettle on… It’s a very special atmos - phere, because it’s during this time that every - siast… and you have to be, working thing happens on the radio.” Agathe and from 6 o’clock, Monday to Friday Christope make up one of the last mixed cou - ples presiding over this important time slot. El - christophe and aGathe: one of the last two- person teams on a music show. every morning. sewhere, the teams of a dozen or so people and anchormen have grown in number.

CONTACT Cheeriness, not humour allowed to deliver the odd opinion piece,” Agathe Lecaron notes. The radio host also knows that rtl2 this way of doing things stems from marketing 24, rue Bayard Agathe Lecaron admits however that Chris - studies: “I bow to the wisdom of these studies, 75008 Paris tophe Nicolas still rules the roost on the Mor - which prove that the listener wants to be woken [email protected] ning slot: “he’s the one who reads and wraps up up and be accompanied by a male voice,” Agathe www.rtl2.fr the headlines, and we both know very well that on RTL2, it’s still the music that’s the star of the Lecaron emphasises, while expressing the hope show”. For Agathe; “Meeting Christophe Nico - that a programme controller will one day have las was a really significant event in my life – and the courage to hand the 6/9 am slot over to a I can tell you that you have to like each other at woman. 6 o’clock in the morning, otherwise things very This tall blonde of 38 is bursting with impatience rapidly become a nightmare.” But the (shared) because she already knows that she is going to life of the two presenters stops at the same be able to host RTL2’s Grand Morning show time as the Morning show ends. Each goes away from the Paris studios: “In November, we about his/her business: “we send each other will move the Morning show to Le Mans, then in emails, text messages, videos… we are never January to Avoriaz. I really believe in this attempt out of contact” , says Agathe Lecaron, who to get closer to the listener, and believe me, I am goes on to film ”On n’est pas que des Cobayes” pushing for this kind of initiative to be taken often. (“We’re not just guinea pigs”) on TV I really believe in the local angle” . three days a week. Agathe’s comments … Between 6am and 9am, the roles of each are quite well distributed : “In view of the current context, we are very lucky to be working on “From September to June, I spend my life cha - RTL2 with Guillaume Piau (editor’s note – the ra - sing sleep. The hardest thing is falling asleep. I dio’s programme controller), and our partner - go to bed at around 9pm and I get up at 4.40 ship is well balanced.” It should be noted that every morning. I am constantly agonising about on the Pop Rock station, the morning duo sell sleep, because to be a good presenter you need cheeriness and not humour. There is a big dif - to expend energy. I have tried plants, exercise… ference, even though Agathe admits that she but nothing makes any difference. It’s a sche - has become a little more mischievous and dule that has a direct impact on my family life. jokey as the years have passed. What’s the worst thing? Monday and Wednes - day. The days are long ones, particularly when Where are the women ? I’m recording my programme, On n’est pas que des Cobayes, for France 5 TV. Apart from this, I there is a very close rapport Between aGathe "On the radio, the girls are reduced to talking have to say that I head for the studios singing to and christophe about the weather and the traffic, but some are myself every morning.” . • .9 Ad N°01 - OCTOBER 5th 2012

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RADleIttO er the lab

digital There are three areas where Twitter can be very useful: The Art of the Tweet 1 To promote and market your station 2 To find show prep ideas, stories and material What is the core of Social Media? A T- Ten Words or Less? 3 To deepen loyalty and build your re - Shirt slogan said it best: “If you want ME to listen to YOU, then YOU have to listen With Twitter at least you get 140 characters - my lationships to ME.” colleague Mike Donovan once shared a story on “writing short” at a radio industry panel: “The as - Twitter (and Facebook among other social signment: Create a Want Ad. You had to tell a individuals—coaching them all to connect with media sites) offers your audience the opportu - story that would engage listeners AND still sell so - their fans and customers to “go viral,” using so - nity to talk back. And when they do, they want mething - in TEN words or less – The winner: “For cial media. and expect to be heard and acknowledged. Sale: Baby shoes. Never Used.” Northey warns, “Don’t fall into the ‘analysis pa - Most radio formats by their nature are interac - ralysis’ mode. All of the information and plat - tive, if your station takes callers on-air that al - Wonderful For Show Prep forms, support applications, mobile phone ready allows an opportunity to involve your interfaces can make anyone’s head spin. It’s not listeners in a two way conversation. Many pro - Using Twitter can add to your unique content. that hard. Use all social media. Text frequent, but grams successfully use questions and com - relevant, messages. If someone follows you on ments from Twitter and Facebook and some Twitter is a wonderful news source for show prep, offering links to articles, ideas, experts and Twitter, follow them back. This gives people a programs create a Twitter hashtag to facilitate sense of being personally connected to you.” a live chat after the show or interview. personalities you might not otherwise find. You hear about breaking news events first on Twitter Improve Your Social Media Profile Interactivity is Good Business from people who are experiencing them. If six people suddenly tweet about a fire downtown, The corporate sector is starting to master the art that’s worth checking out. Northey recommends, “Cross-promote your so - of keeping customers happy using social media. Make sure you investigate anything before it cial media involvement on-air and online. Connect Last spring I was trapped with eight others in a goes on air – If you don't verify, you could get your website to platforms using widgets, ‘Like’ high rise elevator, stuck between floors for an caught. It's vital to protect the credibility of the buttons, etc. Please remember that whoever you hour and a half. So, everyone got busy – twee - information you broadcast. Anyone can tweet designate to tweet, post or blog for your brand re - ting and instant messaging their colleagues, – but you are tweeting and reporting under the presents your brand. Add social media platforms friends and family about what was going on. station’s credible BRAND. Protect that brand. participation links to business cards, letterhead, vehicle wrap, other broadcast and print media. After help arrived, I checked my Twitter feed. Getting The Word Out The hotel had responded: @HyattVancouver Encourage listeners to upload pictures of station to @vgeller “We sincerely apologize, and if we events to your website. Set it up in advance so lis - can do anything to assist you during the remain - In addition to finding content for your show, teners can upload pictures in real time from their der of your stay please let us know!” Wine and Twitter and Facebook are great promotional mobile phones. Offer social media-only promo - cheese were delivered to our rooms and we tools. Always remember WIFM ("What's in it for tions - with a deadline. Don’t forget to invite fol - were offered a complimentary night’s stay. but ME?" ) At core this is social media. People value lowers to your events. Include links where they the point is they responded personally, imme - relationships. If you can set aside time each day can register.” diately, using social media. That’s now part of to respond personally to listeners who reach out Optimize Your Timing: Targeting Your standard good business practice. to you online, it will pay off. But saying “Thanks for listening” doesn’t count. Build relationships Tweets If listeners take time to contact you, you can and create conversations. If your station has an earn their loyalty if you respond. Erin Loxam , event, encourage your audience to tag them - Do you have a “tweet” schedule? If not, you with Vancover radio's News 1130 has been using selves. on Facebook or retweet the photos to might think about creating one. Did you know social media at her station for years. help create mass exposure on Facebook while that younger listeners tend to check Twitter in the early morning and late at night and at the She stresses the importance of having someone also promoting the event. end of the business day – but certain other times monitor and respond to tweets, even when your of day are “hot” for certain other targeted de - station is not staffed. “ If you're on the air 24/7, What’s In It For The User? Make it Re - mographics. For example, if you’re trying to the audience expects to be able to interact with levant reach business people, did you know the “most you anytime.”. read tweet time” for that group is between 11:50 Short, but Sweet Social Mediaologist and "Beyond Powerful Radio AM and 12:25 PM? Why? That’s when they’re - Getting, Keeping & Growing Audiences" sitting at a restaurant table checking their Twit - You can learn to write effective tweets that will www.BeyondPowerfulRadio.com contributor ter feeds as they wait for their lunch compa - engage people. The information must be rele - Jessica Northey has accumulated over 450,000 nions to arrive. • Twitter followers by texting insightful, fun or vant but tweets are headlines that still must By Valerie Geller useful messages. Northey now works professio - tell powerful stories and entertain. It’s hard. It [email protected] nally with everyone from “A” list celebrities to takes creativity, talent and time. Think of song www.gellermedia.com lyrics, they’re short. . corporations, such as banks and hospitals, and

.10 Material in this article is used with permission. Portions are excerpted from the book: "BEYOND POWERFUL RADIO - A COMMUNICATOR'S GUIDE TO THE INTERNET AGE" BY VALERIE GELLER Copyright 2011 N°01 - OCTOBER 5th 2012

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RADleItOter study publication Interactivity: behind the scenes

The CSA (broadcasting authority) think tank on programme developments has Listeners on air, that’s a good thing – just published a particularly interesting but patient, polite, well-behaved lis - study on interactivity on the radio. Whe - ther it’s a music or a generalist station, teners, that’s so much better. There the relationship with the listener has is no mistaking the signs: radio is won - never been as strong. As strong as the dering about the repercussions of in - fear of things going wrong on air… teractivity. Might it be fearing the What professional has never feared having a consequences which could result listener behave inappropriately on air? There are few who would claim the contrary. There from a possible incident? are many behind the scenes who live in fear of the shock wave which remarks by a listener, or Screenerside and Neoscreener to construct worse still, a presenter, could cause. Restric - “a database of listeners who qualify” . Thirdly, a ting listeners (in terms of the content of their human process, from the switchboard to the remarks) before they go on air is seen as ha - presenter, via the assistant. The same principle ving become more crucial than putting them is applied once on the air, to offer a personal on live… Before, during and after they speak, account or comment “located between empa - the radio’s methods of control put into effect thy and balance in terms of views” . Finally, af - during the past few years demonstrate a ge - terwards, the follow up to the debate also nuine fear on the part of the studios. This is all brings its own constraints: the moderation of the more true since the risks are greater than forums (often containing “much sharper com - a few years ago: listeners are increasingly ment” ), the taking down of podcasts some - sought after by the radio stations to ask ques - times used to express contentious remarks tions, to interact with the studio and, of and the use of specific software to scan the course, to give their views. The succession of content of on-site exchanges of views. filters put in place beforehand therefore on the whole makes it possible to exert a high Blacklisted listeners level of control over the airwaves and above all offers protection against any possible inci - Far from going over the same old ground, the dents. Incidents like this cause CSA study also highlights cer - a stir, the kind of stir which re - tain duties which now fall to CONTACTS gularly tarnishes reputations " Interactivity is radios that compile databases all around, but not necessarily csa - of qualifying listeners (obtai - that of the listener who cau - a powerful studies & publications ning consent and declaring sed the trouble in the first audience driver " www.csa.fr the files to the CNIL – the Na - place. tional Commission on Data Protection and Freedoms ). In A small click before a big slap the case of lists made up of the phone num - GOOD TO KNOW ... bers of listeners who may have caused pro - Live comment read out by the radio host, left blems on the air, they must be created “with Generalist radio: as voice mail, posted on social networks, votes the legitimate goal of protecting the station latest warning updates… on the Internet, the social media newsroom… against any remarks which could disrupt public Sud Radio, with Liberté de Parole (Freedom the sources of listener views have never been order or harm personal rights”. of Expression) – 31/08/11 so broad. The CSA survey highlights an impe - Interactivity is a powerful audience driver and rative which professionals always have to one which often leads professionals along a RMC, with Carrément Brunet (debates hos - contend with: "the value of personal comment” . precarious mountain ridge path on which fal - ted by Eric Brunet) - 11/10/11 Three channels enable this to be achieved. ling to one side or the other may be possible Ici et Maintenant radio, with Génocide par Firstly, an organisational method based on at any moment… The charter of good Substitution (Genocide by Substitution – “rules of conduct” . Secondly, a technical me - conduct which can be seen in the legal terms special report) - 20/12/12 thod based on keeping files of listeners’ details and conditions on RTL’s site is, furthermore, using powerful software such as Shaman , very revealing… • .11 Ad