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RTL Nederland and Spotxchange Have Announced a Joint Venture for the Benelux & Nordic Region

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RTL Nederland and Spotxchange Have Announced a Joint Venture for the Benelux & Nordic Region week 13 / 26 March 2015 MISSION: DIGITAL RTL Nederland and SpotXchange have announced a joint venture for the Benelux & Nordic region France The Netherlands Germany Renewal of Groupe M6’s RTL Ventures invests Clipfish launches Supervisory Board in Reclamefolder.nl on Amazon Fire TV week 13 / 26 March 2015 MISSION: DIGITAL RTL Nederland and SpotXchange have announced a joint venture for the Benelux & Nordic region France The Netherlands Germany Renewal of Groupe M6’s RTL Ventures invests Clipfish launches Supervisory Board in Reclamefolder.nl on Amazon Fire TV Cover From left to right: Elwin Gastelaars, Managing Director SpotXchange Benelux, Arno Otto, Managing Director Digital RTL Nederland, Ton Rozestraten, Chief Commercial Officer RTL Nederland, Mike Shehan, CEO SpotXchange Bert Habets, CEO RTL Nederland, Erik Swain, Senior Vice President Operations SpotXchange Publisher RTL Group 45, Bd Pierre Frieden L-1543 Luxembourg Editor, Design, Production RTL Group Corporate Communications & Marketing k before y hin ou T p r in t backstage.rtlgroup.com backstage.rtlgroup.fr backstage.rtlgroup.de QUICK VIEW Renewal of Groupe M6’s Supervisory Board Groupe M6 / RTL Group p.9–10 CSI meets Mad Men RTL Nederland / SpotXchange RTL Ventures invests p.4–8 in Reclamefolder.nl RTL Nederland p.11–12 Clipfish launches on Amazon Fire TV RTL Interactive p.13 Enex on solid growth path Enex Big Picture p.14 p.16 20 years of SHORT Pop-Rock sound RTL 2 NEWS p.15 p.17–18 RTL2 FÊTE SES 20 ANS ! PEOPLE RTL2, LA Radio du son POP-ROCK a 20 ANS, l’occasion de fêter cet évènement avec ses auditeurs, qui n’ont jamais été aussi p.19nombreux depuis sa création avec 2 830 000 auditeurs chaque jour. Afin de célébrer son anniversaire la station concocte des émissions spéciales les 26 & 27 mars avec des interventions d’anciens animateurs, la contribution d’artistes Pop-Rock emblématiques et la diffusion de pépites sonores et d’exclusivités musicales. JEUDI 26 MARS : - 20H - 22H : Une émission présentée par Gregory ASCHER et Carole VEGA avec des interventions d’anciens animateurs : Alexandre DEVOISE, Benjamin CASTALDI, Sébastien FOLLIN, Louise EKLAND, Caroline LOEB, Dominique DUFOREST - des extraits d’archives de la station - des extraits musicaux issus de nombreux évènements RTL2 : Sessions Acoustiques, Concerts Très Très Privés. - 22H - Minuit : Une émission présentée par Francis ZEGUT avec un Mix de DJ ZEBRA ainsi que des interventions d’artistes présents en coulisses tels que : Jean-Louis AUBERT, Catherine RINGER, RAPHAEL, Lou DOILLON, Gaëtan ROUSSEL, LOUANE. VENDREDI 27 MARS : - 6H - 9H : Le Grand Morning animé par Christophe NICOLAS et Stéphanie RENOUVIN, entourés de tous les animateurs phares qui ont animé cette tranche depuis 20 ans : Agathe LECARON, Louise EKLAND, Alexandre DEVOISE, Rémi CACCIA. Au programme 20 Ans de bêtisiers, d’extraits inédits, de surprises… Un programme et un casting unique pour cet anniversaire mais… quand on a 20 Ans, on ne compte pas ! Cet évènement est également, pour RTL2, l’occasion de renforcer les liens existant entre les auditeurs, les artistes et la Radio. Contact Presse : Camille Moulène - 01.40.70.48.22 - 06.87.60.46.30 STATE-OF-THE-ART TECHNOLOGY MEETS ADVERTISING EXPERTISE WITH A NEW JOINT VENTURE FOR THE BENELUX AND NORDIC REGIONS The Netherlands / North America – 26 March 2015 RTL Nederland / SpotXchange Photo legend: From left to right: Elwin Gastelaars, Managing Director SpotXchange Benelux, Arno Otto, Managing Director Digital RTL Nederland, Ton Rozestraten, Chief Commercial Officer RTL Nederland, Mike Shehan, CEO SpotXchange Bert Habets, CEO RTL Nederland, Erik Swain, Senior Vice President Operations SpotXchange 4 On 11 March 2015, RTL Group’s companies Gamehouse, SpotXchange immediately takes a RTL Nederland and SpotXchange officially leading role in the Dutch online video advertising launched a joint venture for the Benelux & market. Nordic region. Backstage walks readers through the newly-launched SpotXchange Benelux Videostrip, the online video advertising network of and explains the strong synergies formed RTL Nederland, has been rebranded to SpotXchange within an increasingly global company such as Benelux. Videostrip had been operating around an ad RTL Group. network model, but will quickly evolve to a platform for publishers to help them maximise their yield from With this deal, SpotXchange Benelux provides their video inventory. SpotXchange Benelux team premium publishers with a platform to manage will also introduce advertisers and other demand their video inventory, offering them ad serving, sources to the most premium publishers in the programmatic infrastructure, advanced analytics region, and guide parties through the process of and reporting. Publishers benefit from transparency setting up programmatic direct deals. Advertisers and management of all of their video campaigns will be able to access the high-value inventory including direct sold, programmatic direct, private of RTL Nederland’s video-on-demand platform marketplace and open marketplace deals. Moreover, RTL XL, and other sports, entertainment and lifestyle with the addition of the new associate publisher publishers in the Benelux region and Scandinavia. In a recent interview, RTL Group’s Co-CEO Guillaume de Posch explained: “SpotXchange is a leading global technology platform for the sale of online video advertising, a kind of Nasdaq for online commercials – and that is a rapidly growing market. What happens here in a matter of milliseconds is impressive: When a user visits a website, data about them is transferred to SpotXchange, which identifies advertising companies for whom this particular user could be interesting, offering them the chance to immediately serve advertising. The advertisers bid on this advertising slot, and as in an auction the highest bidder’s advertising is instantly served to the user. As I said, it all happens in the background, in fractions of seconds. The user only sees the result: advertising that is tailored to their interests.” Next > 5 Bert Habets, CEO of RTL Nederland Mike Shehan, CEO of SpotXchange The deal is a perfect fit for RTL Nederland as it has innovating. This strategy doesn’t only concern our been investing in the digital transformation of sales, B2C activities, but certainly also applies to what first acquiring Videostrip in 2012. SpotXchange is we provide advertisers with. We are at the forefront the logical next step for RTL Nederland to expand its when it comes to trading digital advertising positions presence in the programmatic video market. Under and own the largest online video network in the this joint venture, RTL Nederland strengthens its Netherlands. This partnership with SpotXchange position across the global digital video market, by is the next logical step. We will profit from their adding data- and technology-based competencies technology- and data-based competencies.” that improve its ability to monetise audiences in a highly targeted advertising space. The partnership As for SpotXchange, Mike Shehan, CEO of offers publishers an immediate way to take SpotXchange, explains: “SpotXchange is very advantage of the evolution and modernisation of focused on becoming the leading video inventory video advertising. management platform globally, and SpotXchange Benelux is an exciting step toward that goal, as In the words of Bert Habets, CEO of it marks our first office in continental Europe. As RTL Nederland: “Our strategy is to always capitalise announced with the acquisition, RTL Group’s on new opportunities in the market and to keep decentralised operation will give SpotXchange the Next > SpotXchange Benelux launch event 6 chance to thrive and grow as the last independent role that the Netherlands takes in this area. With digital video ad monetisation platform. It provides Videostrip we have increased our presence in the significant opportunities to work with RTL Group’s digital advertising market and are now ready to take leading European broadcast companies. We the next step. With a global player like SpotXchange recognise the unique opportunities and challenges this is bound to succeed.” of each market and look forward to finding the best approach to increase uptake of programmatic video across all screens and across the region.” At the SpotXchange Benelux launch event which was held in Amsterdam and attended by around 120 publishers, advertisers and media agencies, Mike Shehan said: “It is great to be in Amsterdam for the official launch of SpotXchange Benelux and I look forward to working with our newest team members. There are many opportunities to grow our business in the Benelux and Nordic regions and we will continue to give publishers an independent solution for all their video ad serving and monetisation needs.” The joint venture will operate from the SpotXchange Benelux office in Amsterdam. SpotXchange entered continental Europe in the Netherlands, as it has a Arno Otto, Managing Director Digital of RTL Nederland long history of being a hub of global trade and has a very progressive view about new, efficient ways The new office in Amsterdam will be headed by to transact business. Arno Otto, Managing Director Managing Director Elwin Gastelaars, formerly Digital of RTL Nederland, explains: “The fact that Manager, Digital Trading at RTL Nederland. Amsterdam is becoming the hub of online video Commenting on his appointment Gastelaars says: advertising in the Benelux region, and soon the “SpotXchange’s main differentiator to Google and Nordics, says a lot about the central
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