Turku Archipelago Trail

Achievements and Future Challenges Presentation of The Archipelago Trail TURKU ARCHIPELAGO FINLAND

Niclas Gestranius Tourism director, Archipelago City of Pargas o 5545 km² 80 % water o15500 inhabitants o 98 islands with inhabitants year around o 20 000 islands and skerries o 8 ferries and 10 ferry connection boats o 22 guestharbours

o 12 major bridges

The Turku Archipelago • 15 500 inhabitants town number one! • Rural, coyntryside, archipelago, small town • Archipelago town nr 1 in Finland • Most islands • More than 8000 summercottages • Unique landscape/milieu • Bilingual 58%-41%

Tourism developement • The Turku Archipelago Tourist in the Archipelago City Association (1962-2003) • The Archipelago Developement Center (2003-2009) Developement of the trade and industry, Information and planning new branches of industries, EU-projects • Government reform reducing the number of municipalities (2009- 2015) • (2015 -> new reform 336 -> 70

”VISIT FINLANDS • Off Finland's west coast lies NEWEST YOUTUBE one of the country's most VIDEO SAYS………..” beautiful and most unique tourist destinations. Shaped by the Ice Age, the Turku archipelago consists of over 20,000 islands and islets. The area is naturally popular with sailors, but the numerous islands mean that the area can also be explored by road on the Turku Archipelago Trail. SUCCESSFUL PROJECTS The Archipelago Trail 1997-1999

The Archipelago Trail Signposting and guidance 2000-2001

The Archipelago Trail Extension of the tourismseason 2010-2012

The Archipelago Trail • Developing Archipelago Tourism 1997-1999 • Totalbudget 3 031 000 € / 3years National Tourism Road • Infrastructure 1 378 000 € Traffic 1 379 000 € Marketing 274 000 € • Finances: EU and the Finnish state 75 % Municipalitites 15 % Tourist companies 10 % (ROI)19 700 000 €

The Archipelago Trail- • Problem to be solved = the very Extension of the tourismseason 2010-2012 short tourismseason (1.6.-15.8.)

• How = by increasing the traffic- period on the ArchipelagoTrail with 6 weeks (14.5.-30.9.)

• Budget 380 000 €/ 3 years EU 90 %, City of Pargas 10 % (The European Agricultural Fund for Rural Development) Archipelago Bike • Problem to be solved= not enough private hirebicycles • How= invest in more than 100 bicycles as an EU- investmentproject • Budget 35000 € /1 year EU 60 %, City of Pargas 15% PrivateCompanies 25 %

The Leader Action Group (LAG) in the Turku Archipelago The European Agricultural Fund for Rural Development

The Archipelago Trail- Cyclists 1996 - 2013

3000

2500 2385 2217 2132 2165 2132 2032 2018 2000

1574 1486 1500 1220 1273 1239 1175 1123 1000 800 853 673 600 500

0 1 STATISTICS

The Archipelago The Archipelago Trail Shortcut 2012 2012 Bicycles: 2084 Bicycles: 2132 Total vechicles: 5314 Total vechicles: 6814 (Passangers: 21620) (Passengers: 19242) Bicycles Other vechicles Bicycles Total vechicles

31% 39%

61% 69%

Printed material

WEB site Competitons

Press trips

Press & Fam Trips

Webb marketing

www.facebook.com/rengastie www.saaristo.org http://www.youtube.com/watch?v=M4PaE0dtCTA

Sponsors 125 €/bicycle

More Crazy ideas…. • World’s longest table in Nagu – Singapore left without world record • The tiny Nagu community in Pargas, Finland, stole from Singapore the Guinness World Record™ for building the world’s longest table. The record-long table measures 163,58 meters and was built in connection with the event Septemberfestival.fi • Budget 99 000 € • EU 50 % Private financing 50 %

[email protected] TourismDirector [email protected] ProjectManager [email protected] ProjectAssistant

The City of Pargas FINLAND TURKU ARCHIPELAGO Business services / Tourism

+358-40-5826 941 www.visitarchipelago.com