BYU Studies Quarterly Volume 53 | Issue 1 Article 7 1-1-2014 Mitt Romney and "I Mormoni": A 2012 Analysis of Italy's Print Media Mauro Properzi Follow this and additional works at: https://scholarsarchive.byu.edu/byusq Recommended Citation Properzi, Mauro (2014) "Mitt Romney and "I Mormoni": A 2012 Analysis of Italy's Print Media," BYU Studies Quarterly: Vol. 53 : Iss. 1 , Article 7. Available at: https://scholarsarchive.byu.edu/byusq/vol53/iss1/7 This Article is brought to you for free and open access by the All Journals at BYU ScholarsArchive. It has been accepted for inclusion in BYU Studies Quarterly by an authorized editor of BYU ScholarsArchive. For more information, please contact
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[email protected]. Properzi: Mitt Romney and "I Mormoni": A 2012 Analysis of Italy's Print Med Mitt Romney and “I Mormoni” A 2012 Analysis of Italy’s Print Media Mauro Properzi any Americans have encountered the expression “Mormon MMoment” at some point, whether in newspapers, on television, or on the Internet. It is a catchphrase that nicely captures a period of time characterized by visible public interest and fascination with Mormon- ism as manifested in increased media attention through focused articles, interviews, and other media. As Matthew Bowman, a scholar of Mormon- ism, indicated, this expression was first employed in aNewsweek article dated September 2001, which highlighted the fact that the Salt Lake City Winter Olympics (to follow in 2002) would give the Utah-based church an unprecedented opportunity for greater publicity through increased national and international media attention.1 Yet the “Mormon Moment” that many have heard about is a different one, largely encompassing the more recent years 2011 and 2012.