Portland State University PDXScholar Urban Studies and Planning Faculty Nohad A. Toulan School of Urban Studies and Publications and Presentations Planning 1-1-2010 Brew to Bikes: Portland's Artisan Economy Charles H. Heying Portland State University, [email protected] Follow this and additional works at: https://pdxscholar.library.pdx.edu/usp_fac Part of the Entrepreneurial and Small Business Operations Commons, and the Urban Studies and Planning Commons Let us know how access to this document benefits ou.y Citation Details Heying, Charles H., "Brew to Bikes: Portland's Artisan Economy" (2010). Urban Studies and Planning Faculty Publications and Presentations. 52. https://pdxscholar.library.pdx.edu/usp_fac/52 This Book is brought to you for free and open access. It has been accepted for inclusion in Urban Studies and Planning Faculty Publications and Presentations by an authorized administrator of PDXScholar. Please contact us if we can make this document more accessible: [email protected]. Brew to bikes : Portland's artisan economy Published by Ooligan Press, Portland State University Charles H. Heying Portland State University Urban Studies Portland, Oregon This material is brought to you for free and open access by PDXScholar, Portland State University Library (http://archives.pdx.edu/ds/psu/9027) Commitment to Sustainability Ooligan Press is committed to becoming an academic leader in sustainable publishing practices. Using both the classroom and the business, we will investigate, promote, and utilize sustainable products, technolo- gies, and practices as they relate to the production and distribution of our books. We hope to lead and encour- age the publishing community by our example. Making sustainable choices is not only vital to the future of our industry—it’s vital to the future of our world. OpenBook Series One component of our sustainability campaign is the newly created OpenBook series. Brew to Bikes: Portland’s Artisan Economy is the forth book in the series, so named to highlight our commitment to transparency on our road toward sustainable publishing. We believe that disclosing the impacts of the choices we make will not only help us avoid unintentional greenwashing, but also serve to educate those who are unfa- miliar with the choices available to printers and publishers. Efforts to produce this series as sustainably as possible focus on pa- per and ink sources, design strategies, efficient and safe manufacturing methods, innovative printing technologies, supporting local and regional companies, and corporate responsibility of our contractors. All titles in the OpenBook series will have the OpenBook logo on the front cover and a corresponding OpenBook Environmental Audit inside, which includes a calculated paper impact from the Environmental Defense Fund. More About Sustainability in Publishing The OpenBook series is only one element of Ooligan Press’s Sustainable Publishing Initiative, which began with our first OpenBook, Rethinking Paper and Ink: The Sustainable Publishing Revolution. A collaboration among Ooligan students, the Green Press Initiative, and sustainable publishing professionals, Rethinking Paper and Ink is an examination of sustainable publishing practices and includes an comprehensive account of the choices we made in producing the book itself as sustainably and responsibly as possible. OpenBook Audit Brew to Bikes: Portland’s Artisan Economy Figures below relate to a print run of 2,000 books. Chemicals Greenhouse Gases Energy Fiber Waste Paper† Cover paper: 10pt. Mohawk Less than 1-lb. reduction in 98-lb. reduction in carbon Less than 1 million BTU Less than 1-ton reduction in 32-lb. reduction in solid Kromekote C1S, 30% PCW, volatile organic compounds; dioxide equivalent.§ reduction in net energy§; virgin fiber use.§ waste; 371-gal. reduction in FSC-certified. Less than 1-lb. reduction in Manufactured by Mohawk wastewater.§ 259 lbs. used. hazardous air pollutants. § Fine Papers, Inc. in NY state in a carbon-neutral facility using wind-generated electricity. Text paper: 60-lb. Rolland 4-lb. reduction of volatile 6,200-lb. reduction of carbon 21 million BTU reduction in 9-ton reduction in virgin fiber 1,813-lb. reduction in solid White Enviro100 Print, 100% organic compounds; 2-lb. dioxide equivalent.§ net energy§ ;Manufactured use, the equivalent of about waste; 29,855-gal. wastewa- PCW, PCF, FSC-certified. reduction of hazardous air by Cascades in Quebec, CN, 65 trees.§ ter reduction.§ 5,040 lbs. used. pollutants.§ using recycled biogas energy. Printing & Binding 23" x 35" sheets were printed Aqueous coatings reduce UGI uses Printcom Wash Since 1998, Henkel has Insufficient data. Printcom Wash 211p is water- on a Man Roland 702 press by wolatile organic compound 211p to clean their presses, reduced their total energy emulsifiable, and, once used, United Graphics Incorporated emissions since they are which is free of chlorinated consumption by 40% and qualifies as non-hazardous in Mattoon, IL. water-based instead of hydrocarbons, aromatic plan to lower their current waste. All cleaners and petroleum-based. hydrocarbons, and hazardous consumption by another 15% washes are recycled over Perfect bound with Henkel air pollutants. by 2012. multiple jobs. Purmelt QR 3365. 4 lbs. used. Covers were finished with Polyurethane (PUR) adhe- Since 1998, Henkel has re- an aqueous coating (1347C) sives are not water-soluble, duced their waste output by manufactured by Coating & meaning they are easier to 37% and plan to lower their Adhesives in Leland, NC. remove during recycling than current output by another 5 lbs. used ethylene vinyl acetate (EVA) 10% by 2012. adhesives. Ink HyPlus 100 offset printing ink HyPlus 100 ink is soy HyPlus 100 contains up to 3% Insufficient data. N/A Toyo implements ink recy- manufactured by Toyo Ink in oil-based and petroleum volatile organic compounds. cling and solvent recovery Japan. solvent-free. systems to minimize waste output. This OpenBook Audit—performed by Ooligan Press—stems from our commitment to transparency in our efforts to produce a line of books using the most sustainable materials and processes available to us. All quantities and material specifications supplied by United Graphics Incorporated. †Environmental impact estimates were made using the EDF Paper Calculator tool at http://www.papercalculator.org. §Compared to paper made with 100% virgin fiber. Praise for BREW TO BIKES: PORTLAND'S ARTISAN ECONOMY “No matter where I go in the world, people ask me about the magic of Portland. This book goes a long way to explaining that magic. The artisan economy is central to the city’s appeal and its vibrancy. All cities can learn from what Charles Heying has uncovered.” —Carol Coletta, President and CEO of CEOs for Cities “Brew to Bikes is perhaps the most holistic image of a city’s burgeoning culture that is in print. Heying and his co-authors have given us visceral, empirical case studies of a town that is famously ‘more DIY than Best Buy.’ The result—a rowdy mix of beers, Birkenstocks, bikes, books, bands, baristas, and bohemian branding—is a book as lively as Portland itself. The reader will learn a great deal about the micro-level interactions and products of Portland’s artisan culture, but will also learn about how to do a wonderful collaborative study too.” —Jonathan R. Wynn, Department of Sociology, University of Massachusetts Amherst “Combine sense of place with the knowledge economy, and you get the artisan economy. Passionate, authentic, and independent, the artisan economy is both an antidote to globalized sameness and an explanation for what underlies the cool places in America today. Like its topic, this book is born of affection, in this case for Portland and its artisans. However, it offers important insights for any community willing to use its values as a roadmap to its next economy.” —Ethan Seltzer, School of Urban Studies and Planning, Portland State University “Through a richly detailed narrative, Charles Heying’s Brew to Bikes docu- ments the way in which the cultural economy emerges in even the most prosaic facets of our lives, whether it’s grabbing our morning coffee or getting a beer with friends on a Friday night. These incidental consumption experiences, infused with artisanal touches, are a hallmark of the post- industrial culture-driven economy. Using the case of Portland, Heying focuses on the people who create these goods and services that enable us to appreciate this new cultural economy in cities big and small throughout the world.” —Elizabeth Currid, School of Policy, Planning, and Development, University of Southern California “Brew to Bikes: Portland’s Artisan Economy leaves the non–Portland-based reader feeling a little envious of what is established and unfolding in their city, but also provides the research and groundwork for one to take steps toward turning their city into a more supportive, people- friendly environment.” —Faythe Levine, Director and Co-author of Handmade Nation: The Rise of D.I.Y. Art, Craft & Design “This new book examines the organization of Portland’s artisan econ- omy at the ground level, and then places it in the broader context of the changes facing cities and policy makers. The core of the book is the rich and nuanced description, supported by qualitative research, of the many different sectors that make up the artisan economy. The authors of these chapters describe an alternative to the mainstream economic model by focusing on diversity, sustainability, and the development of social wealth as key organizing factors. While retaining a critical per- spective, this book suggests that Portland’s artisan economy not only promises the possibility of a more humane and sustainable city, but also of viewing consumption as an export-oriented activity. Brew to Bikes is a fun and thought-provoking read.” —Greg Andranovich, Department of Political Science, California State University, Los Angeles “Charles Heying and his army of student researchers provide a ground tour of Portland’s artisan economy. These case studies illustrate how a mostly DIY community of craft brewers, independent designers, and many more contribute to the city’s economy and shape the very space and character of the city itself.