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Up Companies Seek New Business Lines, Enter Into Mergers ISSUES: Rocketdyne ney Rocketdyne’s increased expansion nologies to expand beyond the rocket focus. This is particularly due to the fact Front to other business models, acquisitions and shuttle engines it is known for. that NASA has pulled back from certain Up Companies Seek New Business Lines, Enter Into Mergers Up Companies Seek New Business Lines, Enter Into Mergers waits for NASA decision. involving several com- While the com- programs and is taking its time to ney Rocketdyne’s increased expansion nologies to expand beyond the rocket focus. This is particularly due to the fact ney Rocketdyne’s increased expansion nologies to expand beyond the rocket focus. This is particularly due to the fact panies and the addition Special Issue: pany has delved into announce what its next steps will be ISSUES: ISSUES: Rocketdyne By JESSICA VERNABE Front Rocketdyne to other business models, acquisitions Front to other business models, acquisitions and shuttle engines it is known for. that NASA has pulled back from certain of a new Mission Manufacturing energy generation after the end of its Space Shuttle pro- and shuttle engines it is known for. that NASA has pulled back from certain Staff Reporter Foods plant. and other technolo- gram in June. waits for NASA decision. involving several com- While the com- programs and is taking its time to waits for NASA decision. involving several com- While the com- programs and is taking its time to This edition focuses on the panies and the addition Special Issue: pany has delved into announce what its next steps will be panies and the addition Special Issue: pany has delved into announce what its next steps will be Manufacturing in the greater Valley Pratt & Whitney gies for decades, “Time is running out before we’re By JESSICA VERNABE local manufacturing industry. By JESSICA VERNABE of a new Mission Manufacturing energy generation after the end of its Space Shuttle proof a new Mission Manufacturing energy generation after the end of its Space Shuttle pro- area has seen numerous changes over Rocketdyne is ramping these areas have going to have to guess where we’re Staff Reporter Staff Reporter the past year including Pratt & Whit- up efforts to develop alternative tech- recently taken on an even stronger Foods plant. This edition focuses on the and other technolo- gram in June. Foods plant. This edition focuses on the and other technolo- gram in June. Please see CHANGE page 32 Manufacturing in the greater Valley Pratt & Whitney local manufacturing industry. gies for decades, “Time is running out before we’re Manufacturing in the greater Valley Pratt & Whitney local manufacturing industry. gies for decades, “Time is running out before we’re Innovation leads area has seen numerous changes over Rocketdyne is ramping these areas have going to have to guess where we’re area has seen numerous changes over Rocketdyne is ramping these areas have going to have to guess where we’re Pratt & Whit- to breakthroughs. the past year including Pratt & Whit- up efforts to develop alternative tech- recently taken on an even stronger the past year including up efforts to develop alternative tech- recently taken on an even stronger Please see CHANGE page 32 Please see CHANGE page 32 PAGE 3 Innovation leads Innovation leads to breakthroughs. to breakthroughs. Making It Work PAGE 3 PAGE 3 News & Analysis Firms Seizing Making It Work Making It Work Opportunities News & News & By MARK R. MADLER Analysis Firms Seizing Analysis Firms Seizing Staff Reporter Opportunities Opportunities Down but not out. That is the simplest way to By MARK R. MADLER By MARK R. MADLER describe the manufacturing Staff Reporter Staff Reporter industry in Southern California. Longtime The down part is the stiff Down but not out. Down but not out. manufacturers competition from overseas, a That is the simplest way to That is the simplest way to had niche. tight credit market, and signifi- describe the manufacturing describe the manufacturing PAGE 18 cant job losses, particularly dur- industry in Southern California. industry in Southern California. ing the recession. Longtime The down part is the stiff Longtime The down part is the stiff Yet, saying all that, Los manufacturers competition from overseas, a manufacturers competition from overseas, a Angeles County remains the had niche. tight credit market, and signifi- had niche. tight credit market, and signifi- country’s largest manufacturing PAGE 18 cant job losses, particularly dur- PAGE 18 cant job losses, particularly dur- Energy area just as the U.S. as a whole ing the recession. ing the recession. remains the world’s largest. Yet, saying all that, Los Yet, saying all that, Los As the recovery takes hold, Angeles County remains the Angeles County remains the opportunity awaits those com- country’s largest manufacturing country’s largest manufacturing panies who survived the worst Energy Energy area just as the U.S. as a whole economic times faced by the area just as the U.S. as a whole U.S. since the 1930s. These remains the world’s largest. remains the world’s largest. firms emerge smarter about As the recovery takes hold, As the recovery takes hold, their operations and more open opportunity awaits those com- opportunity awaits those com- about trying a new approach. panies who survived the worst panies who survived the worst Eventraditional In this issue are stories on economic times faced by the economic times faced by the industries going Factory Floor: A worker prepares U.S. since the 1930s. These U.S. since the 1930s. These Please see FIRMS page 33 green. a mold at KenWalt Die Casting. firms emerge smarter about firms emerge smarter about PAGE 6 PHOTO BY DAVID SPRAGUE their operations and more open their operations and more open about trying a new approach. about trying a new approach. Eventraditional In this issue are stories on Eventraditional In this issue are stories on industries going Factory Floor: A worker prepares industries going Factory Floor: A worker prepares Please see FIRMS page 33 Please see FIRMS page 33 Superior Monitors Quake Northrop Installs New System green. a mold at KenWalt Die Casting. green. a mold at KenWalt Die Casting. PAGE 6 PHOTO BY DAVID SPRAGUE PAGE 6 PHOTO BY DAVID SPRAGUE AUTOS: Disruption possible in Japan supply. AEROSPACE: Assembly line seen as industry model. By JO-ANN CAROL CUBELLO Contributing Reporter Superior Industries International Inc. is still assessing the impact of By MARK R. MADLER Superior Monitors Quake Northrop Installs New System Superior Monitors Quake Northrop Installs New System the earthquake in Japan on its supply chain to that country’s automakers. Staff Reporter Van Nuys-based Superior provides aluminum wheels to Toyota for its The most modern warplane meets the AUTOS: Disruption possible in Japan supply. AEROSPACE: Assembly AUTOS: Disruption possible in Japan supply. AEROSPACE: Assembly popular Camry and Corolla models, as well as Nissan and Mitsubishi. most modern manufacturing process now line seen as industry model. line seen as industry model. While much of Superior’s business is for the Big Three domestic that Northrop Grumman Corp. has start- By JO-ANN CAROL CUBELLO Contributing Reporter By JO-ANN CAROL CUBELLO Contributing Reporter automakers, the company was still keeping a close eye on developments in ed using a new assembly line at its facility By MARK R. MADLER By MARK R. MADLER Japan since the earthquake and tsunami that struck the northern part of the in Palmdale. Superior Industries International Inc. is still assessing the impact of Superior Industries International Inc. is still assessing the impact of Staff Reporter Staff Reporter country on March 11. The assembly line became active earlier the earthquake in Japan on its supply chain to that country’s automakers. the earthquake in Japan on its supply chain to that country’s automakers. Investors were doing the same. this month to make the fuselage for the F-35 F35: Joint Strike Fighter. Van Nuys-based Superior provides aluminum wheels to Toyota for its The most modern warplane meets the Van Nuys-based Superior provides aluminum wheels to Toyota for its The most modern warplane meets the During a conference call to announce fourth quarter and full year earn- Joint Strike Fighter and is described by popular Camry and Corolla models, as well as Nissan and Mitsubishi. most modern manufacturing process now popular Camry and Corolla models, as well as Nissan and Mitsubishi. most modern manufacturing process now ings results, analysts asked Superior executives about the impact of reports company executives as a key factor in future costly. While much of Superior’s business is for the Big Three domestic that Northrop Grumman Corp. has start- While much of Superior’s business is for the Big Three domestic that Northrop Grumman Corp. has start- of delayed shipments of needed components. production of the aircraft. The move, in fact, may make the rest of automakers, the company was still keeping a close eye on developments in ed using a new assembly line at its facility automakers, the company was still keeping a close eye on developments in ed using a new assembly line at its facility The executives said that while Superior has received a few notices of Modeled on equipment used in the auto- the aerospace industry take notice. Japan since the earthquake and tsunami that struck the northern part of the in Palmdale. Japan since the earthquake and tsunami that struck the northern part of the in Palmdale. overtime cuts, they were taking a "wait and see" approach to the news and motive industry, the line is made up of the “This is groundbreaking,” said Joel country on March 11. The assembly line became active earlier country on March 11. The assembly line became active earlier most modern technology available to make Investors were doing the same. this month to make the fuselage for the F-35 Please see SUPERIOR page 19 Please see DEFENSE page 29 Investors were doing the same. this month to make the fuselage for the F-35 F35: Joint Strike Fighter. F35: Joint Strike Fighter. the aircraft parts more efficiently and less During a conference call to announce fourth quarter and full year earn- Joint Strike Fighter and is described by During a conference call to announce fourth quarter and full year earn- Joint Strike Fighter and is described by ings results, analysts asked Superior executives about the impact of reports company executives as a key factor in future costly. ings results, analysts asked Superior executives about the impact of reports company executives as a key factor in future costly. of delayed shipments of needed components. production of the aircraft. The move, in fact, may make the rest of of delayed shipments of needed components. production of the aircraft. The move, in fact, may make the rest of The executives said that while Superior has received a few notices of Modeled on equipment used in the auto- the aerospace industry take notice. The executives said that while Superior has received a few notices of Modeled on equipment used in the auto- the aerospace industry take notice. overtime cuts, they were taking a "wait and see" approach to the news and motive industry, the line is made up of the “This is groundbreaking,” said Joel overtime cuts, they were taking a "wait and see" approach to the news and motive industry, the line is made up of the “This is groundbreaking,” said Joel most modern technology available to make most modern technology available to make Please see SUPERIOR page 19 the aircraft parts more efficiently and less Please see DEFENSE page 29 Please see SUPERIOR page 19 the aircraft parts more efficiently and less Please see DEFENSE page 29

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Move the downloaded edition into the iBooks digital reader (iBooks is a standard app delivered on all iPads. The app is available free on the Apple app store should you need to download a copy of the application) 1. Tap in the center of the page until you see the “open wIth” button appear in the upper right-hand corner of the page. 2. Tap on the “open in” button. A list of apps will appear. Select iBooks. After a delay of a few moments, the Digital edition will appear on a bookshelf in the iBooks app. 3. Tap on the image of the digital edition shown on the bookshelf and the edition will open in iBooks. 4. Use the tools at the top of each page of the Digital Edition in combination with the built in tools in iBooks to read and navigate the edition. Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents $3.00 VOL. 16 NO. 13 June 20 - July 3, 2011 www.sfvbj.com

Up New Health Bill Front Tough Game Pinches Insurers REGULATION: State regulators seek control over health insurance rate hikes. By JESSICA VERNABE Staff Reporter A power struggle between health insurance com- K-Swiss offers panies and state regulators over who should control new kicks to Life insurance rate increases is gaining intensity. Time Fitness. A new health insurance rate regulation bill pro- poses giving the powers to the California Department PAGE 3 of Insurance and the Department of Managed Health Care. The departments currently review rate increase proposals, but carriers have the final say over the Beauty rates they set. The bill passed the Assembly this month and is being reviewed by the Senate. The insurance industry is up in arms about the bill and its estimated annual cost of $30 million, as projected by a government committee. Meanwhile, state regulators say the legislation is necessary to eliminate “excessive” rate hikes and argue the implementation costs will not be as steep as estimated. From 1999 to 2009, health insurance premiums rose 131 percent for families, according to a 2009 The Painted Nail survey by the Kaiser Family Foundation. That’s much higher than the 38 percent increase in workers’ debuts a reality TV wages and the 28 percent inflation rate during the show for TV Guide. PAGE 5 Please see INSURANCE page 33

Profile PHOTO BY DAVID SPRAGUE Retail Sales Rise, Studios Play for Winning Titles, Glory Games Mall Stores Hire , also are anxious for the opportunities new GAMING: Companies battle gaming technology gives them to push the enve- for development opportunities. lope through innovation. RETAIL: Sales are expected to Gaming studios invest tens of millions of dol- beat last year’s figures, malls say. MARK R. MADLER Staff Reporter lars into developing game titles each year. How creatively they respond to a new console format, or By JESSICA VERNABE Staff Reporter Cindy Gray offers Video game fanatics aren’t the only ones impa- find a new twist on an existing one, can mean the Nintendo Local malls are expecting bigger crowds as shop- secrets on moving tiently waiting for ’s Wii U game console difference between profitability and financial diffi- Sony pers find the urge to spend after pinching pennies for up the ladder. and ’s PS Vita handheld game box to hit store culty. so long. PAGE 14 shelves. “There is more investment (today) in the prod- Retailers expect a boost in sales this year, mall Development teams at area gaming studios, uct and the marketing to become a Top 10 hit,” said THQ Inc. officials in the Valley region say. Experts say that including industry powerhouse in means stores will be hiring more workers. Insomniac 36 Agoura Hills and Burbank-based Please see GAMES page Retailers at Glendale Galleria are expecting sales to rise by about 5 percent this year compared to last year, said Shoshana Puccia, senior marketing manager for the shopping center. That’s causing many of the mall’s stores to boost hiring efforts, she said. Games Need Hype to Stay Alive “They want to make sure they are prepared to offer good customer service and foster increased industry. sales opportunities,” Puccia said. MARKETING: Studios aim to For game developers, the conference was only a A dozen stores at the mall have announced job ignite buzz early, keep fueling it. kickoff to a major marketing campaign that begins openings, including Coach, Hollister, Tilly’s, now and will continue until their game hits store Sketchers and others. By MARY CATHERINE HOLCOMB and shelves. If a game launch was successful, the next The Antelope Valley Mall also is seeing improve- MARK R. MADLER challenge is keeping the buzz alive. If it flopped, ment in the retail climate, said Tricia Granger, the Staff Reporters then the question becomes whether to keep playing mall’s director of marketing. Retail sales from Janu- for a chance to win popularity, or whether to go ary to April saw a single-digit percentage increase, Game on or game over. back to the drawing board. she said. The stakes are high for video game companies “What they are hoping for is that, right out of “We’ve actually seen better sales this year for the as they head to E3 – the world’s largest gaming the gate, they are building excitement and buzz,” first four months of this year than we have for (the conference – to launch their products. The confer- Brad Carraway, vice president of brand strategy same period) the last couple of years,” Granger said. ence, held in Los Angeles earlier this month, is the “We’re hopeful that it will continue.” blowout marketing event for those in the gaming Please see MARKETING page 36 Please see RETAIL page 33

Nomination & Awards Application Deadline: Awards Reception FAMILY BUSINESS Wednesday, September 14 Noon Wednesday, August 3rd 5:30 PM - 7:30 PM AWARDS For more information, contact us at 818.676.1750, or visit Warner Center Marriott us online at www.sfvbj.com, and click the “events” tab. Woodland Hills Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents 2 June 20, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL

JUNE 20 - JULY 3, 2011 VOLUME 16, NUMBER 13

CORRECTION

The photo that appeared in the City of Burbank article on Page 29 of the San Fernando Valley Business Jour- nal’s 15 Years of Busi- ness Excellence magazine is incorrect. The photo (left) depicts a view of Burbank’s media district.

ON THE COVER INVESTMENT: Entrepreneurs pitch their ideas to angel investors in Lancaster ...... 13 GAMES: Area game studios develop video games for new consoles with millions at INTERVIEW: Cindy Gray of property stake. Industry competition is stiff. management firm Moss & Company...... 14 MARKETING: Life after E3 sees gaming REAL ESTATE: Illi Commercial Real companies marketing products through a Estate starts investment division...... 15 variety of channels. THE LIST INSURANCE: Insurance carriers and regulators are facing off over proposed LIST STORY: Recently released health care insurance legislation. products by local medical device 26 RETAIL: Retailers at area malls are companies...... expecting higher sales this year, which MEDICAL DEVICE could lead to more hiring. MANUFACTURERS LIST: ...... 27

UP FRONT COLUMNS INNOVATION: Cameron-Pace Group BANKING: All Valley Federal broadcast the NBA Finals games in Credit Union opens new branch ...... 16 3D in the U.S. and globally ...... 3 HEALTH CARE: Massage and MUSIC: Entertainment technology physical therapy institute moves company Music Mastermind received to a larger building ...... 25 $10.8 million in financing from REAL ESTATE: SoCal CDC receives private investors...... 3 U.S. SBA certification...... 29 PARTNERSHIP: K-Swiss will serve ROSENBERG: Supreme Court approves as the exclusive footwear and apparel class action waivers...... 31 provider for Life Time Fitness...... 3 COOPER: 405 closure won’t be pretty.....39 NEWS & ANALYSIS EDITOR: Layoffs hit studios...... 39 BEAUTY: The Painted Nail is hoping to wow guests by using a reality show, FEATURES a mobile salon and other amenities...... 5 AROUND THE VALLEYS: Business BANKING: First Private Bank & Trust in briefs from the region...... 4 Encino changes name to Boston Private GIVING: Lee & Associates professional Bank & Trust...... 5 volunteers in Uganda ...... 30 COLLABORATION: In-flight firm CALENDAR: ...... 34 Row 44 Inc. lands partner...... 6 VALLEY BIZ SEEN: Greater Valley BANKING: Tutor Perini Corp. acquires Business Events...... 35 various construction companies ...... 7 ENTREPRENEUR: Van Nuys-based Elite Merchant Solutions, a credit card In The Next Issue processing firm...... 8 THE LIST: RESTAURANT: India’s Flavor opens Largest IT Consulting Firms new Glendale location offering Largest Internet-based Firms entertainment...... 10 SUPPLEMENT: TECH: Virtual Guard relocates to larger Education space in Chatsworth to support its growth...12

San Fernando Valley Business Journal (ISSN 1526-0712) is published biweekly with a special issue in December by San Fernando Valley Business Journal, 5700 Wilshire Blvd., Suite 170, Los Angeles, CA 90036. Editorial, sales and production ofﬁces located at 21600 Oxnard St., Suite 250, Woodland Hills, CA 91367. Periodical postage paid at Los Angeles, CA and at additional mailing ofﬁces. Subscription price: 26 issues, $44.95. For new and renewal subscriptions, call 1-818-676-1750. All other inquiries 818-676-1750. Single copies, $3.00. Back issues and mailed copies $4.50 plus tax and shipping. Address and subscription inquiries to: Circulation Department, San Fernando Valley Business Journal, 21600 Oxnard St., Suite 250, Woodland Hills, CA 91367. This newspaper is designed to inform decision-making executives, investors and managers on the trends, the growth and the ideas important to commerce and industry in the San Fernando Valley. Information in the San Fernando Valley Business Journal is gathered from sources considered to be reliable, but the accuracy of this information cannot be guaranteed. Neither that information nor any opinion which may be expressed here constitutes a solicitation for the purchase of sale of any securities. Opinions expressed in letters to the editor and commentaries are those of the authors and not necessarily those of San Fernando Valley Business Journal. POSTMASTER: Send address changes to San Fernando Valley Business Journal, Circulation Department, 21600 Oxnard St., Suite 250, Woodland Hills, CA 91367-6554. Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents

SAN FERNANDO VALLEY BUSINESS JOURNAL UP FRONT June 20, 2011 3

International to Asia, the K-Swiss in United Kingdom, Canada, Australia, New Zealand, the Deal with Caribbean and Latin America. “The NBA Finals footage Gym Chain is spectacular,” said Paul Life Time Fitness will Tobyansen, operations producer at Cameron-Pace. develop apparel line “We’re thrilled that fans from with shoe company. as far away as Australia, Life Time Fitness runners France, Spain, Portugal, soon will be sporting some Turkey and United Kingdom new kicks from K-Swiss. can experience FUSION 3D The Westlake Village- technology and enjoy this ‘at based shoe developer recently the game’ experience.” announced it will serve as the Hi Def: ESPN broadcast NBA Finals games for the ﬁrst time using 3D cameras. The company said it is exclusive footwear and appar- now collaborating with ESPN el provider for the fitness Group broadcast the NBA ny founded by noted filmmak- to supply its camera system company’s running-themed Hoop Stars Finals games in 3D in the er James Cameron and cam- for broadcasting additional programs and events busi- U.S. and around the world. era developer Vince Pace. sporting events on the ESPN ness, which is called Life Play in All PHOTO BY RINGO H.W. CHIU The games were televised The pair has worked together 3D network. Time Run. K-Swiss has also Dimensions live, in 3D, and high-definition for years to create innovations Cameron-Pace and ESPN been named the official Shoes: Ofﬁcial sponsor. for the first time ever. It also for3Dintheatricalfilmsand had previously collaborated footwear and apparel sponsor more than 40 years ago. It Cameron-Pace Group was the first time the Burbank- now bring that same expertise on the All-Star Game, Friday of more than 30 Life Time introduced the first all-leather cameras broadcast NBA based company had duplicate to television broadcasts. Night Fights, Winter X Endurance events nationally. tennis shoe, the K-Swiss Finals in 3D. camera systems to cover NBA The 3D NBA Finals Games 15, and the Masters Through the multi-year “Classic,” in 1966. The com- Cameras systems devel- games in two cities. games were shown on ESPN Golf Tournament. agreement, K-Swiss said it pany now offers performance oped by Cameron-Pace Cameron-Pace is a compa- 3D in the U.S. and on ESPN -- Mark R. Madler will work with Life Time Fit- and lifestyle footwear and ness to develop a co-branded, clothing for several cate- event-themed apparel line. gories. In Perfect The Calabasas-based firm release. generate musical hooks, said The local company also will “Countless athletes received $6.8 million from Create-and-share, company spokesperson Lexi offer discounts and promo- already rely on K-Swiss to Harmony Intel Capital and Liberty Bazylevsky said, is about Newman. It is the back end tions on performance support their training and rac- Venture capitalists, angel Global and $4 million from “empowering everyone to for the create-and-share plat- footwear and apparel to Life ing needs,” said Ken Cooper, investors provide funds angel investors. It received $5 experience the joy that comes form that Music Mastermind Time Run participants. vice president of Life Time million in funding for the from making and sharing hopes to have ready for “Time’s focus on training, Endurance and Athletic for Music Mastermind. project in early 2010. great music.” The company release by mid to late sum- running and triathlon aligns Events, in a written state- Entertainment technology The company’s music spent three years developing mer, she said. perfectly with the perform- ment. “We see a natural fit to company Music Mastermind technology combines ele- its technology, he said. Bazylevsky, a Wall Street ance categories that K-Swiss have them engaged with our is closer to releasing its cre- ments of music production The technology, called bond trader, runs Music Mas- is focused on,” said Erik programs, events and brand.” ate-and-share music platform tools, interactive entertain- Sound Better, can turn the termind with founder Matt Vervloet, vice president of Life Time Fitness operates after receiving $10.8 million ment and social engagement, human voice into an instru- Serletic, a former executive sports marketing for K-Swiss, about 90 centers in 20 states, in funding from private said president and COO Bo ment, create studio quality with Virgin Records. in a news release. according to its Web site. investors. Bazylevsky, in a recent news backing tracks and beats and --- Mark R. Madler K-Swiss was founded ---Jessica Vernabe

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News and notes from around the greater AROUND THE VALLEYS San Fernando Valley area office in anticipation of adding employees. SAN FERNANDO VALLEY The firm recently hired Jack Dvir,afor- mer Edward Jones advisor, for its team of CALABASAS wealth management professionals. Financial Pointe serves clients along the Conserve: ValleyCrest Landscape Com- 101 Corridor in the San Fernando and Conejo panies has started a water management Web valleys and Ventura County. site for the commercial real estate industry. “We are confident to expand our physical The Web site is aimed at helping property office because industry insight reveals that managers and owners to adopt better large financial advisement firms are placing practices. more pressure on their financial advisors by The site is organized into four categories increasing the minimum amount of revenues — Innovation, Trends, Technology and they must generate to continue,” said Elad Resources. Bloggers will report on and ana- Goren and Stephen Thomas, owners and lyze current events in water management, new co-founders of Financial Pointe. technology available to property owners and share resources and tips on conserving water. ANTELOPE VALLEY NORTHRIDGE

Promote: Rose Hills Memorial Park & LANCASTER Mortuaries selected marketing agency LA ads to create an advertising and marketing Music: Sierra Toyota Scion is sponsoring program. Save: Valley Crest employees discuss a water management project. a concert series in downtown Lancaster that LA ads does offline and online marketing will run through August. for a wide range of clients, from food pro- only good on the day of a passenger’s JetBlue Valley. Concerts begin at 6:30 p.m. at the band- ducers to hospitals to financial services. flight. The program will last through the end The nominees were: Greg Baker, Eric stand on Lancaster Boulevard at Elm Avenue. “We're honored to be working with Rose of the year. M. Book, Nancy Cartwright, Lois Curran- Local restaurants, including the Lemon Leaf Hills,” said agency President Dan Katz, who “By partnering with JetBlue, we are able to Klein, Jolene Koester, Fred F. Mautner, Café, will provide meals on the go. has been working with funeral industry add value to our current passengers while intro- Joyce Pearson, Joel Simon, Gary M. The dealership is proud to bring entertain- clients since the mid-90s. “As a memorial ducing our service to travelers who do not typi- Thomas. ment to the downtown area, said Paul Ondo, park and funeral services provider, Rose Hills cally use public transportation,” said Mark The 2011 Fernando Award recipient will General Manager, Sierra Toyota Scion of is the crown jewel. What they do, others in Nitti, Metrolink's director of customer engage- be announced in September. Lancaster. the industry see and take note of.” ment. “Additionally, one less automobile on the “This is an exciting opportunity to pro- roadways is good for the environment.” mote Sierra Toyota as a premier auto sales BURBANK CONEJO VALLEY facility in the Antelope Valley and to meet WOODLAND HILLS our customers in a relaxed and festive envi- Fly and Ride: JetBlue passengers can ronment,” Ondo said. now use their boarding pass for a free ride Volunteer: Finalists for the 53rd Fernando WESTLAKE VILLAGE Upcoming concerts are Wild Side per- aboard Metrolink to and from Bob Hope Air- Award were announced on June 17. forming on July 14, the Queen Nation Tribute port. The award recognizes volunteerism and Grow: Financial services firm Financial Band on July 21, and the Runaway Train Boarding passes must be printed and are civic accomplishments in the San Fernando Pointe added space to its Westlake Village Band on Aug. 18. Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents

SAN FERNANDO VALLEY BUSINESS JOURNAL NEWS & ANALYSIS June 20, 2011 5

said Abrams, who has been a regular customer since January. “I like relaxing with a glass of wine at the end of the day.” Cazorla said The Painted Nail was born out of her own dissatisfaction with the mediocre level of service she received as a nail salon customer. A comedian looking for a career change, Cazorla said she got her nail industry training, saved up money, took out a loan and opened up shop in 2009. Refusing to settle for basic furnishings, she used white slipcover furniture from her own home to decorate the salon. Offering customers extra glam requires the willingness to spend money, Cazorla said. “When I first opened, spending the money was hard, because I didn’t know if I was going to be making it back,” she said. However, it didn’t take long for customers to discover the salon, and now The Painted Nail brings in between $30,000 and $40,000 a month in revenues and attracts celebrity clients, Cazorla said. Cazorla estimates she spends about 5 percent of the salon’s revenues on perks such as complimentary drinks. In the beginning, she spent about 20 percent on those amenities, but that has decreased as the business has grown, she said. Cazorla said she is careful to balance spending by offering cheaper beverages like champagne and wine for general customers and reserving cocktails for those getting specialty service packages, which are sold at PHOTO COURTESY OF THE PAINTED NAIL higher prices. Service: Katie Cazorla (left), owner of The Painted Nail in Sherman Oaks, greets celebrity customer Candace Cameron Bure. The Painted Nail offers lower prices, compared to other nice salons in the area, Abrams said. Manicures start at $20 and pedicures start at $30. “I think of it as two hours of having a couple drinks and hanging out with my friends, Colorful Changes and for that price, it’s really cheap,” Abrams said.

Reality Risks BEAUTY: Nail salon counters industry’s cheapened image Talks of making The Painted Nail a reality show started when a television producer with glamorous amenities such as cocktails and free Wi-Fi. approached Cazorla at the salon’s grand opening event. By JESSICA VERNABE Staff Reporter “Nail Files” on the TV Guide Network airs over the years to cheap, fast and dirty.” She recalls being hesitant about the idea at June 21. To stand out from the crowd, some area first, but decided to go for it to raise the salon’s hampagne is on the house and TV The Painted Nail is one example of how salons are even making their businesses desti- visibility. cameras are rolling at The Painted more salons are focusing on offering higher- nations for social and charity events. A few of “My whole life is put into this business, CNail, a Sherman Oaks nail salon. end facilities and services to avoid the indus- those salons include ROB/B OPI Concept and to just not be sure what they’re going to Owner Katie Cazorla attracts customers by try’s cheapened image, said Stephanie Yaggy, Salon and Bellacures in Studio City, and show could be scary,” Cazorla said. “I’m offering extravagant amenities – free cham- executive editor of NAILPRO magazine in Dashing Diva in Tarzana,Yaggy said. going to give it a try and see how it works.” pagne, wine and cocktails with their nail Van Nuys. Sherman Oaks resident Natalia Abrams Hosting a business-based reality comes service, a coffee bar, free Wi-Fi, a party lounge “One of the greatest claims to fame of the said The Painted Nail has the most inviting with risks, Yaggy said. and a hair salon. And now she is hosting a nail industry is it’s an affordable luxury,” atmosphere she’s seen at a nail salon. reality show to let people know about it. Yaggy said. “But I think that’s gotten confused “This place is comfortable and gorgeous,” Please see NAILS page 31 Bank’s Name Change Brings Boston to the Valley to-coast provider. “We are $200 million in revenues, so this is FINANCE: First Private Bank “We are not a community bank,” Jackson Loans originating from not something that will pop up on the radar & Trust takes on moniker of said. “We are not competing against the com- Southern California screen,” Jackson said. munity banks. We are a national banking and The signs at the Encino branch plus smaller (in millions) Boston-based holding company. wealth management organization.” ones in Granada Hills, Westlake Village, Bur- Boston Private’s parent, Boston Private Q1 2011 Q1 2010 bank and Santa Monica were changed over the By MARK R. MADLER Staff Reporter Financial Holdings Inc., also operates banks Commercial/Industrial $54.3 $50.2 Memorial Day weekend. in Boston, the San Francisco/Silicon Valley The bank’s clients were notified of the A name change for an Encino bank gives a region and the Seattle area. Commercial Real Estate $180 $176.7 name switch in a letter sent out prior to it tak- well-known East Coast banking and wealth The Boston area, however, is a slow growth Construction/Land $2.4 $7.1 ing affect on May 27, Jackson said. management firm a bigger presence in South- market with weak demographics, so it is not Residential Mortgage $161.5 $142.2 Since being acquired by Boston Private ern California. unrealistic the holding company expanded Financial Holdings in 2004, the bank’s cus- First Private Bank& Trust took on the elsewhere in the country, said Casey Haire,an Home Equity $4.3 $5.8 tomers have always been made aware of the moniker Boston Private Bank & Trust at the analyst who follows Boston Private Financial Other Consumer $12.3 $13 role of the parent company, Jackson said. end of May. for Jefferies & Co. Source: Boston Private Financial Holdings Inc. At the same time the name change took The move is the latest by a bank that has After hitting a rough patch with bad con- effect, the four Boston Private Financial banks transitioned in recent years from a purely com- struction loans in Florida and Southern Cali- consolidated their operations to offer all the mercial institution to one serving high-net- fornia that were later sold, Boston Private has In the first quarter ending March 31, the Los same services at all branches. Previously, the worth individuals, entrepreneurs, small busi- stopped its losses except for in Northern Cali- Angeles area bank made $414.8 million in four banks operated independently of one nesses, and nonprofits. fornia, Haire said. loans, a 5 percent increase from the same peri- another, a method that was not effective from Boston Private’s CEO Charlie Jackson “They have lingering issues, but the worst od in 2010. either a cost or banking point of view, Jackson has no concerns that clients will be turned off is behind them now,” Haire said. The cost to change signage, business cards said. by the prominence of an East Coast city in the The combined banks have assets of $6 bil- and letterheads is expected to be minimal, “It was an inconsistent approach to the name, as the bank sees itself as part of a coast- lion and over $3.5 billion in managed assets. Jackson said. marketplace,” Jackson said. Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents 6 June 20, 2011 UP FRONT SAN FERNANDO VALLEY BUSINESS JOURNAL In-ﬂight Service Provider Lands Engineering Partner TECH: Westlake Village-based Row 44 expects to announce new airline agreement this year. By MARY CATHERINE HOLCOMB Staff Reporter Row 44, a Westlake Village-based provider of in-flight broadband entertainment systems, this month announced a partnership with an engineering firm it hopes will take the company to new heights. Row 44 has joined forces with Lufthansa Technik to enable its airline customers – Southwest Airlines and Norwegian Air Shuttle – to reduce the time and cost related to installing and maintaining its satellite-based broadband systems. “You want to have a partner that has global capabilities with what you are trying to do PHOTOS COURTESY OF ROW 44 with a business plan and Lufthansa Technik Tech: Row 44 provides broadband service to about 80 Southwest Airlines planes. Service: Row 44 system in airline cabin. fits that,” said John La Valle, the company’s chief operating officer and chief financial offi- according to its Web site. to be without in-flight technology and enter- add positions such as software architects, engi- cer. La Valle says Row 44’s satellite-based sys- tainment for passengers to enjoy, said Jack neers and analysts. Since Row 44 got off the ground in 2004, it tems offer airlines unique benefits that they Keady, an aviation consultant based in Playa “We will hire at least 30 people between has been intensely focused on expansion. This can’t get through other providers, such as Air- del Rey. now and the end of the first quarter in 2012 year, the company plans to announce another cell. “Those (in-flight entertainment) companies throughout all locations,” La Valle said. airline customer, La Valle said. “We can go overseas, because we can take are poised to grow faster than the industry The company has come a long way in just a Airlines increasingly are offering passen- our service over water, and they can’t,” he said. itself,” he said. couple of years, he said. gers in-flight entertainment options from Wi- Row 44 has partnered with Hughes,the And as technology becomes more “Two years ago, we had no planes installed Fi to seatback televisions that allow passengers extensive satellite network, to deliver services advanced, companies such as Row 44 may and now we have 80 Southwest planes,” La to watch movies and TV, play games and to passengers in any territory. The company stand to benefit, Keady said. Valle said. more. Many of the airline industry’s biggest uses its own test plane, located at the Camaril- Row 44 currently employs about 15 people Southwest spokeswoman Angela Vargo carriers offer service through Aircell, which lo airport, to tests its system under various at its Westlake Village headquarters. The com- said one reason it chose to install Row 44 sys- provides in-flight broadband entertainment conditions such as high turbulence, La Valle pany also has about 29 employees spread tems in its aircraft is because of the “robust systems through air-to-ground frequencies. said. among its offices in Las Vegas, Illinois and bandwidth” it offers fliers. Aircell has relationships with Air Canada, “On some flights, we’ve had more than 80 London. Another reason is that Row 44 allowed the Alaska Airlines, AirTran Airways, Ameri- people using devices with no detriment to the It has plans to open another office location airline to maintain “complete control of the can Airlines, Delta Air Lines, United Air- session speed,” he said. in Asia within the next 18 months, La Valle product from pricing to promotion,” Vargo lines, U.S. Airways,andVirgin America, Looking ahead, it will be rare for an aircraft said. Additionally, the company is looking to said. Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents SAN FERNANDO VALLEY BUSINESS JOURNAL UP FRONT June 20, 2011 7 Buying Spree Helps Tutor Perini Grow, Build Business REAL ESTATE: Company’s enough to cover its backlog. Tutor Perini Chart (NYSE:TPC) Purchases of companies like Frontier- strategy is to ‘expand our reach Kemper Constructors and Fisk Electric Com- pany gives Tutor Perini more expertise in the ■ Headquarters: Sylmar $22.50 geographically,’ CFO says. underground industry and expands its reach ■ CEO: By MARY CATHERINE HOLCOMB in the electric industry, said Kenneth Burk, Ronald N. Tutor $22.25 Staff Reporter the company’s executive vice president and $19.89 chief financial officer. ■ Employees: 3,096 $22.00 Tutor Perini Corp. is on a multi-million “It strengthens our resume,” he said. ■ Market Cap: $924.77 million $19.75 $19.60 dollar buying spree. Burk said future acquisitions are planned $19.86 $19.83 The Fortune 500 civil construction com- for this year, but he declined to discuss ■ PE (ttm): 11 $19.50 pany has purchased three companies since details. $19.00 January and has another acquisition in the “Our strategy is to expand our reach geo- ■ EPS (ttm): 1.86 $19.43 works, in an effort to grow business in certain graphically, as well as by picking companies $18.00 niche industries. that do a lot of work themselves,” he said. ■ Closing Price: This month, Tutor purchased Frontier- Revenues for 2011 are expected to be in (as of 06/15): 19.60 $0.00 Kemper Constructors, Inc., an Indiana- the range of $4.2 billion and $4.7 billion, and based construction company that builds tun- are still on track, Burk said. Source: Yahoo! Finance 5/16 5/23 5/31 6/6 6/13 nels, for $61 million in cash. As part of the deal, Tutor also said it assumed about $52 million in debt, of which $35 million was paid off at closing. Also this month, the company said it signed a letter of intent to buy Lunda Corp. for $153.5 million, including $131.8 million in cash at closing and $21.7 million in a note payable in five years. The deal includes a supplementary payment based on profitability targets for three years following the closing date.

Congratulations to the

‘Our strategy is to expand our reach geographically, as well as by picking companies that do a lot of work themselves.’ San Fernando Valley KENNETH BURK Executive VP and CFO Business Journal Tutor purchased privately-held Anderson Companies for $64.6 million in cash in April, and Fisk Electric Company for $105 million in cash in January. Both acquisitions also include additional payments based on profitability targets over the next three years. The deals follow first-quarter results that missed analysts’ expectations. Tutor’s net income for the first quarter Thank you for being the voice of ended March 31 was $6.9 million, compared to $20.9 million for the same period last year. That’s a decrease of 66.9 percent year-over- local businesses for 15 years. year. Revenues from construction operations slid 28.9 percent to $615.3 million, from $865.1 million in the same period last year. While the acquisitions should bode well for the company, there is some concern about the company’s performance because the first quarter was “so weak,” said Avram Fisher, an analyst with BMO Capital Markets. In order for the company to hit its annual guidance of $2.20 to $2.40 in diluted earnings per share, acquisitions need to be closed and new projects should be booked, he said. “They have done the first part,” Fisher said, referring to the acquisitions. Company officials say the decrease in operating results reflect the substantial com- pletion of large hotel and casino projects in Las Vegas, a delay in future projects and increase interest expense related to the company’s unsecured debt.

The backlog of uncompleted construction ©2011 City National Bank work at March 31 was $4.2 billion. That includes new contract awards and adjustments to contracts in process that were included during the 2011 first quarter totaling $562.3 million. The company believes its CityCity NationalNational BBusinessusiness BBankinganking cnb.comcnb.com MemberMember FDICFDIC financial position and credit arrangements are Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents

8 June 20, 2011 ENTREPRENEUR SAN FERNANDO VALLEY BUSINESS JOURNAL Live Response Operators at Elite Merchant Solutions help customers dial into solutions to their credit card processing snafus.

PHOTO BY DAVID SPRAGUE Customer service: Justin Milmeister says the company’s live customer service response gives Elite Merchant solutions a competitive edge in the credit card industry.

BY JESSICA VERNABE Staff Reporter The company started as a one-man opera- He said he became even more encouraged tion and has grown to a business with 48 to start a company after hearing complaints redit card processing clients who call employees and about 100 independent con- Elite Merchant Solutions from a tenant about the frustration of having Elite Merchant Solutions get a live tractors, Milmeister said. FOUNDER: Justin Milmeister his credit card processor down for days. Cperson on the line, not an annoying Annual revenues have grown, as well, Milmeister did research into the business automated system. Milmeister said. Annual revenues increased LOCATION: Van Nuys and then rented 150 square feet of office space Justin Milmeister said fast and personal from $4.1 million in 2009 to $5.7 million last CORE OF BUSINESS: Credit card payment at a storage property in North Hollywood in service is the key behind the success of his year. Revenues are expected to reach about processing early 2002. He landed his first account in growing company Elite Data Processing Inc., $9.6 million this year. August of that year, he said. known to customers as Elite Merchant Vince Tuomey, owner of AAA Wholesale NUMBER OF EMPLOYEES: 48 Milmeister eventually recruited a sales per- Solutions. Tools & Supply in Northridge, has been a REVENUES IN 2009: $4.1 million son, so he could focus on other aspects of the “With us, you call for any kind of service customer almost since the company’s start. He business, he said. He later expanded his office and you get a live operator right away (who) said he likes the competitive rates, and being REVENUES IN 2010: $5.7 million space at the North Hollywood site. answers your call and directs you to one of our able to reach the same customer service repre- PROJECTED REVENUES IN 2011: After attracting more clients, Milmeister Elite staff,” Milmeister said. “I always wanted sentative on the phone when he has a problem. $9.6 million opened his first full-service call center in to have control over the customer experience “You want to feel like you know who Grand Rapids, Mich., in 2005. His brother ran as much as possible.” you’re dealing with, because they’re handling the office’s daily operations and became a He says another competitive advantage is your money,” Tuomey said. He said that hasn’t you can’t have your systems go down,” Albert company partner. customers are likely to speak with the same been the case with other companies he’s used said. That was a turning-point year for the com- sales people and build relationships with them. in the past. pany, Milmeister said. He learned by making Since the Van Nuys-based company started Michelle Albert, accountant for the restau- Continued Growth mistakes — such as overstaffing and using the in 2002, Milmeister has opened several offices rant Drago Centro in Los Angeles, said being Milmeister was working in commercial wrong software products — and growth soon in the greater San Fernando Valley region, as able to quickly receive technical support from real estate industry and was growing tired of followed. well as offices in three other states. Elite Mer- the company is important. its instability when a friend gave him the idea chant Solutions serves clients in all 50 states. “When you’re in the restaurant industry, of starting a credit card processing company. Please see page 9 Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents SAN FERNANDO VALLEY BUSINESS JOURNAL June 20, 2011 9 Elite Call Center Operators Provide Answers, Support

Continued from page 8

“We started to do a significant amount of deals through that operation,” Milmeister said. “We were finally able to get a core group of solid (employees), some that are still there today.” Going forward, the company’s revenues had steady growth. Milmeister groomed future partners at his North Hollywood site, and then positioned them to head other offices. Most of those offices serve as separate business entities under Elite Merchant Solutions, he said. Between 2007 and 2009, the company opened a second office in North Hollywood, an office in Lenexa, Kansas, and another one in Thousand Oaks. In 2008, Elite Merchant Solutions left its 1,800-square-foot office at the North Holly- wood storage property and moved its headquarters to a 5,000-square-foot space in Van Nuys, Milmeister said. The Thousand Oaks team later moved to the headquarters site. With the headquarters relocation, the company was able to hire about 25 more employees, allowing the company to work with more clients, Milmeister said. PHOTO COURTESY OF ELITE MERCHANT SOLUTIONS “In this office alone, we were increasing Support: Operators at Elite Merchant Solutions answer phone calls and write e-mails to assist customers in payment processing. business over 60 percent within a fairly short period of time,” he said. Changed Focus machines to clients who qualified, he said. tions, and other financial services. Now Elite Merchant Solutions is working In its beginnings, Elite Merchant Solutions With this change, the goal of the business More recently, the company started on its newest office in Wellington, Fla., which relied more on sales of credit card processing became getting more long-term clients. offering text message marketing as a value- Milmeister expects will start operating in equipment as a revenue driver. However, Elite Merchant Solutions started targeting added service. mid-July. Milmeister said he always knew he wanted the businesses that had been around at least for a Milmeister said he knows companies “Our goal is to open either company- processing service end of the business to be his couple of years and appeared to have some eventually reach a point where they can no owned or agent offices throughout the next main focus. sustainability. longer grow at such a fast rate – but his couple of years,” Milmeister said. “Our goal is He started to shift focus to processing He paid more attention to the quality of company isn’t there yet. to continually expand, but (through) manage- transactions about six years ago, along with service and added other services, such as gift “We’re scheduled to nearly double in able expansion. We don’t want to jump into many others in the industry. Credit card com- card supply and processing, payment process- revenue this year because we’re still in that anything we’re not ready for.” panies started lending out more processing ing through the Internet and mobile applica- expansion phase,” he said. Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents 10 June 20, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL India’s Flavor Expands to Offer Cultural Entertainment RESTAURANT: Glendale ily decided on the Brand Boulevard location, Sikka said. The venue was a former jazz club, restaurant seeks to draw crowds so it already had a stage and some of the necessary permits needed for offering live entertain- with Indian movies, live music. ment. That made it easy for the family to kick- By Jessica Vernabe Staff Writer start the entertainment right away, Sikka said. Longer business hours, combined with the India’s Flavor in Glendale is preparing added alcohol sales, will likely boost revenues guests for a taste of entertainment as it opens a by about 25 percent, Sikka said. That’s com- second location in downtown Glendale in pared with potential revenues, if the restaurant mid-July. did not offer entertainment, he said. The family-owned restaurant is planning to The need to coordinate the performers offer Indian movie nights, live music perform- sooner than originally planned is one new ances and other shows at the new, 130-seat challenge, Sikka said. He and his parents also restaurant located at 156 S. Brand Blvd., said PHOTOS COURTESY OF INDIA’S FLAVOR Punardeep Sikka, the owners’ son and manager for the new restaurant. Early next year, Expansion: India’s Flavor seats 130 the owners plan to extend the restaurant’s guests, and has a stage to host live hours to 2 a.m., launch an after-hours menu music and other entertainment acts. and offer some dancing, he said. “We’re expecting our initial (revenue) growth to be much faster, since we have some- “The goal is to try to do something new,” thing more to offer the clients,” Sikka said. Kommers said. “They may just need to do Restaurant consultants say broadening the their homework a little better.” scope of the business could be a money maker Kevin Aksacki, owner of Gaucho’s Vil- if done correctly, but without the right level of lage, a Brazilian steakhouse in Glendale, said preparation it could lead to failure. having live entertainment has helped his 10- “Entertainment is an entirely different mar- year-old business. He said that’s how he dif- ket than the food business,” said Mike Gilles, ferentiates his restaurant from other Brazilian co-founder and chairman of the Food Con- restaurants that claim to be authentic, but are sultants Group, a Southern California owned by people of other cultures. alliance of food industry consultants. “It saved us through the recession,” Aksac- The original India’s Flavor opened six have to deal with a small kitchen and the need Transitioning restaurant owners should ask ki said. years ago at 3303 N. Verdugo Road in Glen- to train about 15 to 20 more employees. themselves whether they have the necessary However, he said, economic pressures have dale and will remain family-owned and operat- skills for managing an entertainment venue, prompted him to cut down the number of live ed. The family decided to open a second loca- Critical questions whether they are willing to adjust to the later music performances each week to save on tion, because of growth in the number of cus- Gilles, of the Food Consultants Group, said hours, and whether they will need to target a costs. He said he is also careful to limit the tomers dining at its original location, which making the transition from a traditional restau- new type of customer, Gilles said. more expensive performances to weekends. only seats about 30 people, Sikka said. rant to an entertainment-related establishment Carrie Kommers, president of culinary Sikka’s father, Jagjit Sikka, said he hopes Incorporating live entertainment at the new is not always successful. marketing consulting company Table One to see his restaurant expansion thrive. restaurant was always part of the family’s plan “A lot of entertainment concepts I have Marketing in Los Angeles, said making the “We would like to have people being more – but not an immediate priority – until the fam- seen are in and out quickly,” he said. switch also requires looking beyond routine. aware of Indian culture and what it is,” he said. Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents SAN FERNANDO VALLEY BUSINESS JOURNAL June 20, 2011 11

Save up to $10,000 on SBA fees (up to 1% of loan amount) on select loans.2 Chase is proud to be the nation’s #1 SBA lender,3 and right now we’re offering big savings on new SBA loans and lines of credit. Plus, we’ve made an even bigger commitment this year - we’ll lend $12 billion to small businesses in 2011. But hurry, this fee-waiver offer ends August 31.

See a Business Banker at your Chase branch today.

1. Applicable to SBA Express loans up to $150,000. Not applicable if multiple SBA loans are approved or have been approved within the last 90 days totaling more than $150,000.

2. Chase business checking account required to be eligible for fee waiver offer. Offer not available with any other promotions. Application must be submitted by August 31, 2011 and booked by November 30, 2011. Stated Maturity Lines of Credit, Renewable Lines of Credit, and Chase Auto Finance SBA loans are not eligible for this offer. Fee waiver will be credited at the time of closing of SBA loan or line of credit. Minimum loan amount is $10,000. Term of SBA loan or line of credit must be greater than 36 months. Chase origination and other fees may apply, and may vary based on the type and term of the loan. For SBA 504 loans, this offer only applies to closing costs, including appraisal and environmental fees, but not attorneys fees, related to Chase’s senior/permanent loan and shall be limited to lesser of one percent of Chase’s senior/permanent loan up to $10,000 or the actual amount of the closing costs. All extensions of credit are subject to credit approval by JPMorgan Chase Bank, N.A.

3. Based on number of approved SBA loans from 10/1/10 through 3/31/11, as reported by the U.S. Small Business Association.

© 2011 JPMorgan Chase Bank, N.A. Member FDIC. Equal Opportunity Lender. Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents 12 June 20, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL Video Monitoring Firm Locks Down Future Expansion GROWTH: Virtual Guard Inc. relocates, plans to hire 24 new people in the next two years. By MARY CATHERINE HOLCOMB Staff Reporter Video monitoring company Virtual Guard Inc. is securing its future in the San Fernando Valley region with a larger office and plans to expand its sales force. The company, which got its start in Calabasas three years ago, recently moved to a new 3,000-square-foot-facility on Nordhoff Street in Chatsworth. Vice president Owen Devir said the company plans to hire 24 employees at the Chatsworth office within the next two years. Virtual Guard also plans to open an outside sales office near Century City in September, Security: Virtual Guard moved to and hire five people to support that office, he a new location in Chatsworth (above) said. to accomodate growth at the security The company currently employs 12 people ﬁrm. At the command center (right) in Chatsworth. Virtual Guard employees monitor Virtual Guard provides video monitoring videos activated by a motion detection services to a variety of high-profile corporate system. The technology for the system and residential clients. is also used in airports in New York “Our customers include the Los Angeles and the Israeli parliament. Holocaust Museum, a few downtown Los Angeles restaurants and actors,” Devir said, The company started with about 15 chan- declining to be specific in order to maintain nels and grew to 100 channels by the end of its clients’ confidentiality. first year. Now there are about 250 channels, Here’s how the Virtual Guard video with expectations to reach 400 by the end of monitoring system works: When a motion this year, Devir said. detection system is activated, an alert is sent to “We monitor locations in Canada, and we the command center in the form of a video. are working on an installation in Puerto Rico,” The video is then reviewed and determined if he said. the activation was caused by a false alarm or The system has the ability to reduce the an actual threat. Employees at the command amount of security guards employed by center are able to speak to the “threat” and companies, Devir said. And the technology relay instructions that the customer desires. If used for the motion detection is also used in necessary, the authorities will be contacted. systems in the Israeli Parliament and airports Each camera monitored is classified as one in New York, Devir said. channel, and every customer will have “We plan to just keep bringing more between six and 15 channels, Devir said. customers in,” he said.

2011 Special Event ANNIVERSARY 1996-2011 FAMILY BUSINESS AWARDS The Family Business Awards reception will recognize 25 greater San Fernando Valley PLATINUM SPONSORS family owned businesses. Specialty awards will also be presented in the following categories.

• Best Family Business – Small Employer (15-50 employees) • Best Family Business – Medium Employer (50-100 employees) • Best Family Business – Large Employer (100+ employees) • Innovation Award – Designed or implemented an innovative process or product GOLD SPONSORS • Fast Growing Family Business – Sustained consistent growth from 2007-2010

Wednesday, September 14, 2011 • 5:30 PM - 7:30 PM Warner Center Marriott Hotel • 21800 Oxnard Street Woodland Hills, CA 91367

Nomination and Application Deadline: 12:00 Noon, Wednesday, August 3rd. Award nomination and application forms are available at BRONZE SPONSORS www.sfvbj.com or by calling (818) 676-1750 Bessolo Haworth & Vogel Kirsch Kohn & Bridge LBW Insurance & Financial Services For sponsorship and registration information, visit www.sfvbj.com Wells Fargo and click the “events” tab, or contact us at 818.676.1750 Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents SAN FERNANDO VALLEY BUSINESS JOURNAL June 20, 2011 13 Hopeful Entrepreneurs Make ‘Pitch’ to Investor Panel FUNDING: Lancaster hosts Tomsic said ness idea, the market for the product or serv- “It is dedication, tenacity, the ability to Velma Searcy, of the ice, a high-growth industry, and a clear picture work alone and to solve problems,” Ehrlich program to match business plans harness maker of the cost for manufacturing, sales and mar- said. Aerowire Technical keting, and employees. Maddocks, Pink and the other entrepre- and deep-pocketed investors. Services, has a poten- One of the companies taking part in the neurs now must wait to hear the decision from tial multi-million dol- program fell short of those expectations, investors about who receives money from By MARK R. MADLER Staff Reporter lar business on her because the owner underestimated the sales Ehrlich and Tomsic. The Small Business hands, while Mad- and marketing expense required to sell the Development Center said it is ready to assist Brian Maddocks of Quartz Hill wants to docks proved to be an 200,000 units needed to make a profit, Tomsic by strengthening the proposals and working help Americans — people around the world — excellent spokesman said. out financial information. get fit, but he needs about $400,000 to do it. for the FT-101. Angel: Ehrlich “It didn’t mean they weren’t on target. Pink would not disclose how much money Maddocks has developed the FT-101, an “He did exercise They just weren’t solid in the financials,” she would like to receive from investors, exercise bar that attaches to a door frame and moves I thought only a contortionist could Tomsic said. though she said getting Kids Lidz off the gives the user a full-body and cardiovascular do,” Tomsic added. Investors are also looking for what Ehrlich ground would not cost millions. workout. He has put together a business plan, Investors say they typically want a return calls the “it” factor: certain qualities in a per- Keeping the operations local would be a identified a market and built a prototype. of five to 10 times on the original investment son making them able to implement their idea. plus, as well, she said. What’s missing is the money to produce the amount and want specific information from It is an understanding that makes them work “It would surpass my wildest dreams if we FT-101 and the ability to get the product into those seeking their assistance. Additionally, 24 hours a day, 7 days a week on their busi- could manufacture here in Lancaster,” Pink the hands of fitness buffs. they look for a concise explanation of the business, Ehrlich said. said. “It would be another win for the city.” That is why Maddocks participated in the “Winning Pitch” program, hosted by the city of Lancaster, which aims to put entrepreneurs in front of private investors who are willing to fund start-up companies. The program was conceived by Woodland Hills real estate developer Scott Ehrlich, who borrowed the idea from the ABC reality series, “The Shark Tank.” The Small Business Devel- opment Center at College of the Canyons rounded up the investors and the city, with a grant from Wells Fargo Bank, and promoted the program to find interested entrepreneurs. The pitches were heard at Bex Restaurant in downtown Lancaster on June 14. Angel investors and venture capitalists can fill the funding gap for entrepreneurs such as Maddocks. These individuals and groups spend billions annually to assist fledgling entrepreneurs, and help convert their ideas into a viable business. “When you are an entrepreneur, whenever you can get in front of investors who can write checks, that is a plus,” Maddocks said.

Lidz: Pink before the investor panel.

The city, which also helped facilitate the program, said it received more than 30 applications. Staff members selected 13 to go before the program’s investor panel. The finalists showed diversity in their products and their backgrounds. Maddocks is on active duty with the U.S. Air Force at Edwards Air Force Base. Theresa Pink, a former stunt- woman and part-time actress, developed Kidz Lidz, a spill-proof lid for fast-food cups. Other pitches included specialty harnesses for the aerospace industry, online rental of luxury gowns, a vintage clothing retailer, a board game developer and a gourmet burger and shake restaurant. Distributors have shown interest in Kids Lidz and are willing to ship it to retailers once the product gets manufactured, Pink said. Additional funding will help her get to that point. “The biggest advantage is that the product sells itself,” said Pink, a Palmdale resident. “It is going to be an international product.” All the presenters came prepared to make their pitch, even if some had ideas that were not far removed from just a concept on a piece of paper, said Stan Tomsic, one of the panelists and a member of Pasadena Angels, an investment group. Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents

14 June 20, 2011 PROFILE SAN FERNANDO VALLEY BUSINESS JOURNAL

PHOTOBYDAVIDSPRAGUE Property: Cindy Gray is optimistic the real estate market will return to pre-recession activity. “My clients are looking for property to buy,” Gray said. Maintenance to Management Moss & Company Partner Cindy Gray climbed the corporate ladder and shares her view on the real estate market.

By MARY CATHERINE HOLCOMB commercial space and three storage facilities A: Back in the days when I started, women Staff Reporter consisting of about 550 storage spaces. Cindy Gray in business in property management were few Nine employees have been with the and far between. As our company grew, we company for more than 25 years, which Gray TITLE: Partner and President of the had a large number of women in very top key indy Gray, partner and president of the says is one of the reasons for the company’s property management division positions in the company. When it was really a property management division at Moss growth. BORN: July 13, 1952 man’s world, the partners put me in charge. C& Company, is proof that hard work “With that kind of longevity, you can do it The challenge … was that I was younger, so I and dedication pays off in the long run. in your sleep,” she said. “In this business there MOST ADMIRED: “I admired my mother had to prove myself. I was always walking in In 1971, Gray started out in the Sherman is a lot of transition, and when you do that, very much who unfortunately passed meetings where there were all men. But I Oaks company’s maintenance department, you lose so much.” away in 2007 from cancer. She was a full realized, forget my age, forget everything else, scheduling maintenance men to fix problems at time wife and mother of four. She instilled and go in and do what you do. In the industry, area properties. Question: You definitely climbed the in all of us that we could accomplish in years gone by, property management was The company’s four partners Ron Tamkin, ladder here at Moss and Co. What brought very different. You would put a sign out front, anything.” Allen Sackler, Mort Kirshner and John you to this company, and how did you prove put a flag, people would come in and it was Liebes, took note of her hard work and yourself? CAREER TURNING POINT: “It wasn’t so much very simple. The big challenge nowadays is gradually gave her opportunities to climb the Answer: IwasgoingtoschoolandIhad a turning point rather than an evolution of communication and being sure nothing is left corporate ladder. been working for a property management constant learning of all aspects of property to chance here. You have to be so on top of it She began handling leases. Then she company in Encino. A lady that was working management in my 40 years with the and document everything — I can’t tell you started covering for supervisors. Eventually, for me left and went to Moss and called me how many properties have been taken over. company.” she was promoted to higher positions. Now, in and said this company is fantastic. So I went That is my biggest thing with owners. It’s not addition to being part of the Moss & Co. and interviewed and started with them sched- PERSONAL: Married for 39 years with simple management stuff anymore. It used to management team, Gray is the Southern uling maintenance men. The company was two sons and three grandchildren. be if you are 98 percent occupied it’s glorious, California Real Estate Alliance co-chair. very small, and as it grew, I would take on but it’s so much more. The laws and rules are From 2005 to 2010, Moss & Co. recorded different responsibilities. When you go changing all the time. a 70 percent increase in the amount of through business in your life, you meet peo- if someone does something really well, the property it managed, Gray said. In 2005, the ple who really have a strong work ethic and partners noticed. Q: How has the economy affected company managed 125 properties, and now it others who may enjoy what they’re doing, Moss and Co. and the industry, especially in manages more than 180 properties. The Moss but who at the stroke of five o’clock, they’re Q: What are some of the challenges you terms of incentives being offered by & Co. portfolio includes about 6,500 apart- gone. I was one of the people who really have had to face personally and profession- landlords? ment units, 1.5 million square feet of wanted to learn everything. Like in any job, ally in the industry? Please see page 15 Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents SAN FERNANDO VALLEY BUSINESS JOURNAL June 20, 2011 15 Real Estate Firm Offers Investment Planning, Services illi represents more than 160 shopping zie, who will head said. The company has 15 employees in INVESTMENTS: Company centers in L.A. County, including North- the new division. Encino, two in Valencia and one in Long offers shopping center clients ridge Promenade, Encino Place, Glendale President Todd Beach. Square and Creek- Nathanson says illi Mackenzie was a key hire, who offers advice on how to grow assets. side Village. has been growing expertise that will push illi forward, While the Valley since the company Nathanson said. By MARY CATHERINE HOLCOMB region’s commer- got off the ground She previously founded the investment Staff Reporter cial real estate mar- three years ago. In advisory firm Shopping Center Invest- ket has mirrored the March, the real ments, Inc., directed the west coast acquisi- illi Commercial Real Estate, an Encino- sluggish economy, estate firm opened a tion program for Federal Realty Investment based real estate brokerage and property illi officials say the new location in Trust, a national real estate investment trust, management firm, recently launched a new new division posi- Nathanson Long Beach. More and ING Clarion’s Lion Property Fund. investment advisory services division. tions the company than a year ago, it Mackenzie also was an investment broker for Company officials say the division will for the market’s opened an office in Valencia. Sperry Van Ness. provide its clients – mostly shopping centers Mackenzie rebound. “We will be in West L.A. shortly,” “She’s going to bring in many new – with expertise in acquisitions, investment “Even investors Nathanson said. accounts that we’ve never had before,” sales, valuation, repositioning and long-term that are happy with their assets want to trade To accommodate the growth at its Encino Nathanson said. strategic planning for their real estate assets. up to something larger,” said Gwen Macken- office, illi hired three new agents, Nathanson Q&A: Gray

Continued from page 14

A: It has been a challenge because certainly there have been market rental adjustments and obviously more concessions. When you have less traffic and more competition, you have to make sure that you are there to state your case on why they should lease. So we really made it through very well. Our occupan- cy numbers stayed very high, markets are very much improving now, but there still is a difficult economy. But rents are going back up. There are a lot less negations with residents and prospects coming in, where for a while, there they thought ‘let’s make a deal with every property.’ Certainly during difficult times, a year or two years ago, a month’s concession was not unheard of. Now, buildings may be offering $50 off a month. It really depends on the property and the market.

Q: What were some of the harder hit areas? Do you find that the industry is recovering? A: Rental rates were more affected in the west side than in the San Fernando Valley A powerful assortment during the tough times, because the rental rates were higher. Rent (rates) had to come down of treasury solutions more so, than (rent rates) in the Valley. It’s a much stronger marketplace now in the residential area. The commercial part of the business is to sweeten Fran’s success. still a lot more difficult. Growth is slower than expected, but our feel in the field is that people ™ feel much better than they did. And, again, it’s Opportunity at every step. the commercial end that’s still lagging.

Q: How do you feel about the industry’s future? A: I’d like to think we’ll be back and From its start in Fran Bigelow’s kitchen to its stature as a growing national business, Fran’s Chocolates rolling like we were prior to the recession. I’m optimistic that we are on an upswing here. has been the defi nition of sweet success. And as Fran’s commercial bank, we’ve been there from the start, Anything can turn on a dime, but my clients helping to keep that success fl owing. That includes providing Fran’s with the right treasury management are looking for property to buy. In Southern California, there is such a strong marketplace. solutions, such as fraud prevention, end-of-day sales fulfi llment and easy-to-track financial reporting. Q: Where do you see yourself in the All giving Fran’s the cash effi ciency it needs to continue creating the sweet moments America loves. future, and what would be your advice to someone who is looking to advance their career? Learn more about our comprehensive treasury management solutions. A: I don’t see an end in sight, because I really am enjoying what I am doing and have Call 1.818.518.1629 or visit bankofamerica.com/businesssolutions2 surrounded myself with fabulous people. The company is going on now because they had the foresight to give it to me to move it into the future. And now we have employees here who have been with us all these years, who will take it on beyond when it’s time for me to say, ‘I guess its time to slow it down a bit.’ If you can get into something that you can have a passion for, it makes it so much easier to do such superior work because you look “Bank of America Merrill Lynch” is the marketing name for the global banking and global markets businesses of Bank of America Corporation. Lending, derivatives, and other commercial banking activities are performed globally by banking affi liates of Bank of America Corporation, including Bank of America, N.A., member FDIC. Securities, strategic advisory, and other investment banking activities are performed globally by investment forward to going to work. There are chal- banking affi liates of Bank of America Corporation (“Investment Banking Affi liates”), including, in the United States, Merrill Lynch, Pierce, Fenner & Smith Incorporated and Merrill Lynch Professional Clearing Corp., lenges every day. Love what you do, and you all of which are registered broker dealers and members of FINRA and SIPC, and, in other jurisdictions, by locally registered entities. Investment products offered by Investment Banking Affi liates: Are Not FDIC Insured May Lose Value Are Not Bank Guaranteed. ©2011 Bank of America Corporation. ARH2Q421 can move up. y y Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents

16 June 20, 2011 BANKING & FINANCE SAN FERNANDO VALLEY BUSINESS JOURNAL Membership Growth Spurs New Credit Union Branch MONEY: Valley institutions Shotgun Unit, the LAPD Metropolitan Mount- ed Platoon, and the LAPD Bomb K9 Unit. benefit from consumers tired of Ten other units submitting videos won $100 Office Depot gift cards. national banks and their fees. The credit union sponsored the contest as a way for police units to receive funding at a embers of All Valley Federal Credit time when the city is cutting back on the Union, who work in the Santa Clarita budget, said Manny Padilla, Jr., vice MValley, will now have a closer place president of marketing. to do their banking. The quality and caliber of the videos took The credit union opened a new branch in the credit union’s staff by surprise, as did the the Super Walmart Center on Carl Boyer amount of campaigning the units did to get Drive, choosing the location to capitalize on its votes for their entries, Padilla said. high visibility. “It was refreshing to see then engaged in Despite a still the contest,” Padilla said. shaky economy, All The Patrol Rifle/Tactical Shotgun Unit will Valley saw the timing use its check for a public address system at its as right to expand shooting range. The Metropolitan Mounted with a third location, Platoon needed the money for its “Mini- said Kelly Cobos, Mounties” underprivileged youth program. vice president of mar- And the Bomb K9 Unit will use it award for keting and business supplies. development. Opening: Ribbon cutting at new branch of All Valley Federal Credit Union. The LAPFCU serves more than 40,000 “We definitely members of the Los Angeles Police Depart- took our time and did credit unions than banks, and the same is true also seen growth in their membership, and ment (and their families), and police BANKING & our homework,” for savings and checking accounts. they have the big banks to thank for that. departments for Los Angeles World Airports FINANCE Cobos said. “We have Where banks still have the advantage is Once banks began eliminating free and the Port of Los Angeles. Mark R. Madler been actively growing offering a lower interest rate for mortgages – checking accounts, Premier America Credit The four branches act like a private bank in our membership, 4.96 percent for a 30-year fixed loan, versus Union in Chatsworth and Matadors for the officers, Padilla said. They also offer which allowed us the the national average of 5.02 at credit unions. Community Credit Union in Northridge both members a greater sense of safety than they opportunity to open the branch.” Banks have another advantage with their saw an influx of people opening accounts at can find at a commercial bank, Padilla said. All Valley, which also has branches in plentiful locations and ATMs. Credit unions, their branches. Lancaster and Palmdale, takes its membership however, have the Co-op Financial Services The free checking accounts are getting from school teachers and postal workers. network to try and offer the same sort of big play in Matadors’s marketing campaign, People who are not in those occupations can convenience consumers get from banking at said Marnie Nemcoff, the vice president of join, if they are a member of the La Mesa Jun- ATM locations. marketing. ior High School PTA in Santa Clarita. When customers are out of the city or out “We have to take advantage where we can,” As of September, the credit union had of the state, an All Valley member can use a Nemcoff said. 12,113 members, compared to the 10,189 Co-op machine to get quick cash or make a Unlike the move made by All Valley, members as of March 2009. deposit, Cobos said. Premier America and Matadors have no It is among the more than 7,000 credit “There is no charge for that,” Cobos said. immediate plans to add more branches. unions in the U.S., serving some 91 million To lure new credit union members, All Matadors has two locations in Northridge, members, according to the Credit Union Valley touts more than low interest rates and while Premier America has seven in the National Association. no fees. Los Angeles area and two in Texas. These financial institutions have benefitted Credit union staff is active in the communi- Matadors is still careful with its spending, Funds: Ofﬁcers receiving $750 check. from the public backlash against major U.S. ty, particularly in schools – fitting as the Nemcoff said. Although, she said, if the banks for their role in the recent recession. institution started more than 50 years ago economy picks up and puts the institution in a Padilla tells of one officer, who while in Plus, most of the largest banks are raising their serving educational professionals. good position, expansion is possible. uniform at a bank, was in the same line as a fees for certain banking services, introducing All Valley staffers have been invited into “We are trying to control costs,” said John man he had once arrested. new fees for other services, which is another schools to talk to students about opening and Merlo, president of Premier America. “We do “If we can help them do their finances turnoff for consumers. managing an account and the importance of not spend a lot of money on brick and mortar.” better, it is one less thing to worry about when Credit unions, Cobos said, offer better savings, Cobos said. they are out on the streets protecting the city,” deals with no service fees and lower interest “We believe if we establish relations and Giveaway Contest: Los Angeles Padilla said. rates on personal and car loans. focus attention on assisting youth with finan- Police Federal Credit Union Data from the National Credit Union cial literacy that is a way to give back and can The Los Angeles Police Federal Credit Staff Reporter Mark Madler can be Association backs that up. grow the membership,” Cobos said. Union awarded $750 checks to three police reached at (818) 316-3126 or by e-mail at As of March, the national average rate on a department units in its first ever “Partners in [email protected]. He splits his meager 60-month new car loan was 4.12 percent at a Credit Unions Market Community” video contest. savings between a credit union and a credit union, compared to 5.46 percent at a Free Checking Services The winners, chosen by vote by credit commercial bank. bank. Interest rates for CDs were higher at Other credit unions in the Valley area have union members were Patrol/Rifle Tactical

Hirings, promotions and special accomplishments PEOPLE ON THE MOVE in local business CATERING STAFFING People on the Move Kforce is pleased to announce the promotion of Cary Bilstein to Market is the place to recognize deserving Director of all Finance and Accounting business professionals. operations in their Greater Los Angeles It features photos and brief bios on new market. professional promotions, new hires, He will directly oversee Orange awards and recognition. County, Los Angeles, and the San Fernando Valley practices. Fish Richards Ho Bilstein Contact Someone’s in the Kitchen expands, now offering Cary is a 15 year Stafﬁng Industry Victoria Brown Design and Wedding Planning, headed up by expert veteran and has a Degree in Marketing from Loyola planner, Cheryl Fish, VP, Design Services. SITK also Marymount University. to reserve your space welcomes Tammie Richards, Account Manager, Business Development, whose pulse is on social media, and 818-676-1750 Lauren Ho, Executive Assistant. “The sky’s the limit,” or smiles President, Joann Roth-Oseary. www.sitk.com [email protected] Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL June 20, 2011 17

15 Years of Business Excellence The role of business in shaping our region 1996-2011 and preparing it for the future. Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents 18 June 20, 2011 AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL | 15 Years of Business Excellence Experiential Marketing: The Right Materials at the Right Time

By Gerri Knilans choices seem endless: viral videos with targeting of marketing materials applies to rightly be viewed as a sign that even an their millions of “hits” on YouTube; social all whether in print or online,” says expensive brochure or video has fallen electing a company’s marketing mate- networking sites such as Linked-in, Incite’s Jennifer Beever. “That’s how you short because no experience has been rials can be nearly as difficult as strate- Facebook and Twitter; interactive websites get an audience to interact and join the crafted to emotionally involve a reader or Sgizing the campaigns and goals the that invite participation by the target conversation.” viewer. materials support. What used to be a rather audience and those ubiquitous blogs. That seems simple enough yet so many simple decision mostly focused on some Designers of traditional marketing materials still miss the mark as a number of Flexibility Is King form of print (ad, brochure, folder, etc.) has materials have long recognized the companies and their agencies can sadly Flexibility is king when it comes to become complex because of the over- importance of interactivity, but may wonder attest. The disappointment can usually be creating the right response and experience whelming number of choices especially in whether ad brochures and direct mail are attributed to mistakes that could have and from marketing campaigns. Interactivity, the electronic or digital media such as viral still relevant because of the demand for should have been avoided before commit- even in the traditional materials media, videos, interactive or integrated websites. immediate response and feedback that the ting to any specific material. gives us the ability to either tweak or Internet has fueled. One is the unwillingness to test market massively change on short notice. On the Concentrate on Function With so many choices, how do you material with the target audience. Another other hand, decisions for minor modifica- No matter how high-tech, no matter select the right marketing material to create is that the call for action or response is tion or radical revision should only be how flashy, the purpose of marketing mate- the experience that delivers? unclear — again, a one-sided conversation made as part of a flexible process that rials never changes: to promote a product that leaves the recipient disinterested, the analytically reviews and determines the or service to a target audience. They may Questions Marketing Materials most undesirable outcome for any market- next steps. Flexibility may be the best have other goals, such as developing Should Answer ing material. strategy to influence desired behavior rather prospects, establishing brand identity or Start by considering the desired out- A third is the exclusion of those who than disinterest. clarifying messages. Their most important come before selecting the material to help need to be involved in the planning It wasn’t that long ago when the selec- function, though, is to help generate a achieve it. process, particularly the sales force during tion of materials was considered final and response that will lead to a desired behav- • Explain in clear language what the marketing strategy sessions. tantamount to casting a die leaving mar- ior with a positive impact; e.g. increased product or service is — no vagueness Additionally, marketing material should keters stuck with the result, be it good or sales or image promotion. This is the stan- allowed. focus more on benefits to the audience bad. Today, the design strategy behind mar- dard by which success or failure will be • Explain why someone should buy. instead of features of a product or service. keting materials requires flexibility coupled judged, no matter how creative or awe- “Without a clear answer, no one will with a review process that facilitates rapid inspiring their appearance may be viewed. react.” The Importance of Process changes that were unthinkable just 10 years Today, the concept of creating experi- • “Ensure that the materials get to the The creation of compelling marketing ago. Changing marketing trends demand it, ence through marketing materials focuses right audience.” materials, the type that makes the target and prospects and customers expect it. more on “new media” with its countless • “Make sure you answer your target audience respond the way the campaign opportunities for prospect or customer audience’s one question, ‘what’s in it for intends begins with recognizing the guiding Gerri Knilans is president of Trade Press interaction. Marketers have wasted little me?’” principle behind material selection: to Services. For more information, please call time adding the social networks of the It’s that last point that deserves special influence behavior and get people to act. A (805) 496-8850 or visit the company Internet to their arsenal of materials. The consideration. “Segmentation and niche passive response from the recipient can website at www.tradepressservices.com.

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544545 BALBOA BLVD. ENCINO, CA 91316 WWW.PGI.EDU Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL June 20, 2011 19 | 15 Years of Business Excellence Burbank’s Excellence in Economic Development

s the media capital of the world such city sponsored initiatives as Team buzzing with major entertainment Business, Shop Burbank, targeted market- Acompanies such as Warner Bros., ing and media campaigns, grand Disney World Headquarters, and ABC, openings and encouraging sustained Burbank has positioned itself as the commercial activity citywide. premiere southern California destination In one of the most competitive markets for businesses, residents and visitors in in the country, Burbank continues to 2011 and for years to come. maintain on top by providing excellent With major initiatives and strategies in levels of service and commitment that its place to increase economic vitality and residents, businesses and visitors have Left to right: Mary Hamzoian, Economic Development Manager; Mike Flad,City position Burbank for the future, we have become accustomed to. Manager; Greg Herrmann, Community Development Director; Ruth Davidson-Guerra, weathered through the storm and Assistant Community Development Director and Joy Forbes, Deputy City Manager. navigated our way to the top. Major vacancies that were once an eyesore are thriving new destinations such as Flapper’s Comedy Club (former Macaroni Grill), Burlington Coat Factory (former Mervyns), Nordstrom Rack (former Linens 'N' Things) and Ashley Furniture (former Circuit City). With the directive to keep Burbank at Let’s talk expertise, the forefront of business retention and expansion efforts and to create new opportunities by attracting new businesses to the area, the Economic leader to leader. Development Team has focused its efforts on moving “forward in every direction.” Spearheaded by City Manager Mike Flad, the Economic Development Team was Hands-on partners with years of technical and industry- launched in August 2009 to pursue specific expertise. Advisors who offer insights and ideas strategic and aggressive approaches to to help you make smarter business decisions. Unmatched economic vitality and growth for Burbank. At the same time, the Team integrity. Unsurpassed results. If that’s what you’re looking reinforces long term City Council goals for in an accounting ﬁrm, talk to J.H. Cohn. for a robust economy.

The Economic Development Team has focused its efforts on moving “forward in every direction”... At the same time, the Team reinforces long term City Council goals for a robust economy.

In the current nationwide downturn, economic development is more essential than ever to bolster City services such as police, fire, parks and recreation facilities, youth and senior centers, libraries and schools. Without support, needed services would require substantial cuts, resulting in a diminished standard of living for everyone. To that end, the We turn expertise into results. Economic Development Team was steadfast in its commitment to job growth, encouraging a dynamic business culture and boosting the high quality of life that characterizes Burbank. Providing the right tools and resources for the business community with: • No city income tax • No gross sales receipt tax • Clean and safe city • One-stop streamlined permitting process jhcohn.com . 310.477.3722 Burbank has put itself on the map as a “business forward” city. Continuing to Woodland Hills . Los Angeles . San Diego expand upon its strengths and partnering Other offices in New York, New Jersey and Connecticut Scott M. Sachs, with a network of public/private organiza- Regional Managing Partner, tions, the Economic Development Team J.H. Cohn Joe Torre strives to maintain excellence to the business of attraction, expansion, retention, marketing, training and collaboration. This theme comes alive in Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents 20 June 20, 2011 AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL 15 Years of Business Excellence 1996-2011 Reception June 8, 2011 Presented by Woodbury University

Steve Lavaeddin of sponsor Sponsor and honoree Lewitt Hackman Dale Surowitz and Barry Wolfman of sponsor Boston Private Bank & Trust and honoree Providence Health & Services

Don St. Clair of honoree and sponsor Greg Duncan, Roberto Barragan Woodbury University and Brad Boeckmann and Martin Selter of of honoree and sponsor Galpin Motors 15th Anniversary Event honoree and sponsor VEDC

Mel Kohn of honorees and sponsors Maria Townsend of honoree and sponsor Providence Scott Matulis and David Bigelow KarenGablerofhonoree Kirsch Kohn & Bridge and Cal CPA and Health & Services; Janelle Heartley of honoree and of honoree United Online City of Simi Valley Sharyn Quinn of honoree and sponsor sponsor Valley Presbyterian Hospital and Rosanne L/B/W Insurance Morrison also of Providence Health & Services

Alan Buckle, Dave Malone, Richard Harbin of Sponsor and honoree Wells Fargo Bank sponsor Community Bank More event photos on page 24 Gold Sponsors Boston Private Bank & Trust • Community Bank • Galpin Motors • Lewitt Hackman • Providence Health & Services Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL June 20, 2011 21 | 15 Years of Business Excellence Some Facts about AR Financing The Right Kind By Janet Shinkle pany for all current receivables immedi- SBA Financing, personal financing). of Marketing s our economy has changed, so ately. The lender continues to pay the While many financially sound small to have financing options. General- company for new receivables as gener- mid sized businesses are selecting AR ly AR (Accounts Receivable) ated (generally within 24 hours of orig- Financing as their preferred form of Can Lead to Long A ination) greatly enhancing the reliability credit – determine if it is truly right for financing was thought of as a form of financing reserved for businesses that of the borrowers cash flow stream – your business. Do the benefits justify could not qualify for more traditional effectively allowing the borrower to the involved costs? Is your business Term Success types of credit. However, more and operate as an all cash business. This ready for change and expansion? more financially sound small to mid improved cash flow can enable the bor- Finally – should you decide that AR By Stacey Buckley sized businesses are finding that AR rower to re-invest in their business in a Financing is a good choice for your here's a basic tension inside most companies Financing is a great tool to help them number of ways – taking advantage of business – carefully select your lender. that creates a corporate schizophrenia. It manage cash flow and grow their busi- prompt payment discounts from suppli- The services provided as well as pricing involves the conflicting forces of marketing, ers, increase inventory to support grow- vary greatly. It also important to note T ness. Today, more & more qualified sales and a company's goals and objectives. borrowers are choosing AR Financing ing sales & grow the business. that non-bank Accounts Receivable There are forces pulling in two directions. At one over more traditional forms of credit Lenders are not regulated in the same moment, the message from the top is to gain a available to them because of some of What it does – Once a company manner as Banks. Take the time to greater perspective, to think long-term, and not to the unique benefits this type of financ- enters into an Accounts Receivable investigate the companies you are focus just on today. At almost the same time, the ing provides. Financing relationship, its accounts considering and read all contracts same voices are barking at the sales department to receivable management is partially han- carefully! The right relationship can close more deals, to get the end-of-the-month dled by the lender (or the lender’s serv- make a huge difference with the regard figures up. What it is – Accounts Receivable ice provider) allowing the borrower to to the success…even the survival of The message is clear: long-term thinking gets lip- Financing is simply the selling of out- redirect some time & resources to other your business. service, while this week's sales report gets attention. standing invoices or receivables (at a (more beneficial) areas of operation. While no company dares to abandon immediate discount) to a bank, finance or factoring The lender can also assist with offering sales in favor of a plan or program that will have long- company. Some lenders (not all) varying & flexible payment terms to the Mission Valley term benefits, a way should be found to benefit from assume the risk on the receivables and borrower’s customers, increasing the Bank has an a marketing strategy that produces positive results provide quick cash to the business – value of the receivable over time. experienced AR over time. Is it possible to implement a long-term therefore bridging the gap between Depending upon the lender, the bor- Financing Team strategy and still have immediate sales? payables due today and receivables that rower generally receives detailed man- led by Janet The major problem facing businesses is peaks will not be remitted for 30 days or agement reports, keeping them well Shinkle, VP & and valleys in sales. One month is great and the more. AR Financing effectively bridges informed on aged receivables, customer Relationship next is way off. Certain times of the year are the gap between a company’s payables balances and more. Manager. If you outstanding, while there are other times when sales and receivables…immediately. have questions or slacken. What to think about – Before mak- would like to Even more to the point are all the problems of How it works – The Lender purchas- ing the decision if AR Financing is right explore if AR reacting to competition, not being known as well as es all of the companies qualifying cur- for your business or not, do your home- Financing is a sound alternative for another company in the marketplace, and failing to rent & future receivables at an agreed work and explore all your options (tra- your business, give Janet a call at upon discount rate and pays the com- ditional lines of credit & term loans, (818) 394-2394. Please see page 23

STARRING: BOB SAGET - Master of Ceremonies and Special Guest Comedian COUNCILMAN DENNIS P. ZINE - Auctioneer FEATURING: Comedy • Live Auction • Prize Drawings Boutiques • Live Music • Gift Baskets SATURDAY, JUNE 25, 2011 Sheraton Universal Hotel, 333 Universal Hollywood Drive, Universal City, CA 91608

Boutiques open at 10:00 am • Luncheon served at 12:00 noon Single Tickets: $85 • Complimentary Self-Parking

TICKETS AVAILABLE ONLINE AT: www.ValleyVillage.org Facebook.com/ValleyVillageLA or by phone at (818) 587-9450

DIAMOND SPONSOR GOLD SPONSORS SILVER SPONSORS Hamer Toyota Barbara & Dwight Kaiser Permanente Wheeler, Cheri and John Ms. Marion Letsch Toffan, and Allison Bank of the West is Proud to Support Valley Village Tartaglione

BRONZE SPONSORS FACEBOOK SPONSOR Dorothy & Leroy Bushong • J.H. Cohn Hank Yuloff, Kitty & Don Cooper • Dr. Craig Ford, DDS Promotionally Minded Leela & Pat Joyce • Kelleher & Associates • Marla & Steve Kort • Mike’s Roofing Moulton Logistics Management Valley Village is a 501(c)3 Organization Northridge Insurance Agency Tax ID 23-7314159 Pearson Law Corporation (818) 587-9450 • www.Valley Village.org Sharon Sackin & Marc Weisel facebook.com/ValleyVillageLA Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents 22 June 20, 2011 AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL | 15 Years of Business Excellence Valley Village Celebrates 40 Years of Smiles By Jo Ellen Krumm developmentally disabled adults in the San stages of adulthood. Today Valley Village is people and has an annual budget of more Fernando Valley. These adults have disabili- a model program serving the San Fernando than $14 million. With the recent state t Valley Village it’s Showtime! on ties such as autism, Down syndrome, Valley, providing homes and care to devel- budget cuts, Valley Village needs to replace June 25, friends and families will epilepsy, and cerebral palsy, in addition to opmentally disabled adults and giving their lost funds in order to maintain services no Ahonor the nonprofit’s 40 years of stel- many levels of significant mental retarda- families some peace of mind about the longer covered. That’s why Showtime! and lar service to the developmentally disabled tion. It truly is the place “where adults with future. other fundraising efforts are so important community. The Showtime! Garden Party developmental challenges thrive.” It’s also Valley Village offers 15 group homes, this year. It all goes toward making life bet- and Annual Luncheon at the Sheraton the place where they smile. three day centers, a continuous care nurs- ter for their very special and smiling clients. Universal will be an afternoon of fun for Parents were the driving force in the ing home, semi-independent living, and a all, with comedian and actor Bob Saget founding of Valley Village in 1971. They recreation program. It is the only organiza- Jo Ellen Krumm is a nonprofit communi- returning as master of ceremonies, and Los knew that their children would continue to tion in the community that provides the in- cations professional based in the San Fer- Angeles City Councilman Dennis Zine need care, and that they wouldn’t always depth medical services that allow develop- nando Valley. She is a member of the Asso- again serving as auctioneer. Tom Dreesen be there, or be able, to care for their adult mentally disabled adults with complex ciation of Fundraising Professionals. will add to the hilarity and good cheer. children. That is the blessing of Valley Vil- medical needs to participate in day pro- For more information call (818) 587- “We want to have 500 people attend lage – the continuum of care through all grams. The nonprofit employs some 280 9450 or visit www.ValleyVillage.org. this extraordinary afternoon of entertainment, dining and shopping,” says Debra Donovan, executive director of Valley Vil- lage. “It’s an amazing event. Starting with the Garden Party, with champagne, hors Generating Capital for Your New Business d’oeuvres and live music, guests can shop at our boutiques featuring unique items, By Andrea Sandor don't be afraid to talk to the bank president time to apply for the loan. Plan for a long, including handcrafted treasures. Deluxe and manager, as well as the loan officer--if thorough meeting. Earlier we discussed opportunity-drawing baskets will be on s an entrepreneur, you will have to you can--to get a feel for their operations the preparation of your business plan, display. Then we move indoors to the ball- confront the realities of financing a and their treatment of smaller customers. including a detailed estimate of the amount rooms for a lavish luncheon, great comedy, Anew-business concept. But if you Describe your credit needs, ask what of money you need, and a personal more entertainment and a live auction.” have the proper know-how, you can get the the bank can do for you, and try to deter- financial statement. Take these documents All proceeds will go toward programs funds you need--and on the terms you pre- mine whether others in your field are with you. Also prepare a one-page and services for clients. Last year’s Show- scribe. among their customers. Make sure your summary, including what the money is to time! raised more than $90,000 for Valley banker understands your business--at least be used for and how you plan to pay it Village programs. “This year we hope to do Tips on Forming a Banking Relationship to some degree--and "talks your language." back. Bankers love facts and numbers, so even better as the need is greater,” says If you haven't been able to form a rela- Before leaving the bank, get some litera- have lots of both. And do your homework Donovan. tionship with a bank before applying for a ture, if you can, on the different types of to be prepared to answer any questions. business loan, investigate the bank you've loans available. Learn about the bank's If you like, take your accountant or lawyer 40 Years of Service chosen. Call up and make an appointment security requirements for these and other with you, but plan to do most of the talking Valley Village, which marks its mile- with a loan officer. Tell him or her that you types of loans, and decide which you want yourself. stone 40 years of service this year, provides are thinking of seeking financing through to apply for. group homes, day programs, medical sup- their institution and you would like to When you've picked your lender, call Andrea Sandor is a freelance business port and recreation services for nearly 400 know more about them. While you're there up and make another appointment, this and finance writer based in Van Nuys.

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Continued from page 21 sions and imprecise impressions. Right or is to maintain and even increase sales to business can do for them. wrong, we come to conclusions that stay existing customers. 10. Marketing lets you attract the right be in the leading-edge at the right moment. with us. One of the primary functions of 9. Marketing helps increase sales to customers. Many banks and insurance The function of marketing is to deal with marketing is to "massage" those impressions present customers. The greatest untapped agencies are realizing that they have these ongoing, persistent issues head on. to make sure they reflect the way a compa- source of "new" sales is a company's customers who are dead weight because The goal is to create conditions so that there ny wants to be portrayed--and perceived. is a constant flow of sales, proper growth, present customer base. The proof rests in they are unprofitable. In other words, they and acceptance in the marketplace. 8. Marketing aids in customer reten- the fact that customers say, "I didn't know have the wrong customers. A marketing Marketing is not a quick fix. There's no tion. We all love new customers. The latest you did that." One major home security program lets a company steer its way to the magic. No instant leap from the depths to sale produces excitement. But what about company realized that it could increase its right customers, the ones it can serve the top of the heap. Marketing is a long- all those forgotten customers, the ones who sales by 50 percent by upgrading and profitably. Marketing is a rifle approach. term investment in building a strong, just seem to fade away? These are the ones adding on to existing systems. Surveys No shotguns here. enduring business. who conclude that no one cares or that it's showed that the company's customers did What can marketing do for a company? only the "big accounts" that count. not know what was available! A primary Stacey Buckley is an independent sales Here are a ten reasons why a consistent, Marketing recognizes that it is far more function of marketing is to see to it that consultant based in Van Nuys. cohesive and unified marketing program expensive to attract a new customer than it current customers know everything a best serves a company's needs: 1. Marketing establishes a company as a permanent player. Even though a business may be solid, it is the way it is perceived that makes the difference. The most effective way to attract sales is to be viewed as an organization that has staying power. Customers and prospects are more interest- Thank You ed in stability than in the past. And the competition is quick to take shots at a seemingly vulnerable rival. One of the roles of marketing is to shape or influence The San Fernando Valley Business Journal the way a company is perceived. 2. Marketing levels the playing field. thanks the following elected officials for their Nothing guarantees that the field will ever be completely level. But it is possible to smooth out some of the hills and valleys so support of our 15th Anniversary celebration: that the work is a little easier and more successful. Effective marketing gives a company that extra head of steam to continue charging down the field no matter what the other team is throwing at you. 3. Marketing helps avoid a constant cri- U.S. Senator Dianne Feinstein sis business environment. Many companies are victimized by a reactive posture. Congressman Howard Berman They never seem to set the direction; they are always doing damage control. A marketing program is designed to permit a Congressman Howard "Buck" McKeon business to take the initiative so that it can control its destiny and move in the direction it chooses. Congressman Adam Schiff 4. The goal of marketing is to provide a pull rather than a push. How often have Congressman Brad Sherman you heard someone say, "Well, let's hit the street and get those sales up." This is a short-term fix that doesn't fix anything-- CA State Senator Fran Pavley except this week's sales report. If a company is well known, respected, and trusted, CA State Senator Tony Strickland sales come much easier. 5. Marketing builds enduring relation- Assemblymember Bob Blumenfield ships with customers. While there are always those buyers who will jump ship for a penny, most customers are far more Assemblymember Mike Feuer sophisticated today. They value relationships because they get better service. Fewer and fewer companies are willing to sign on Assemblymember Mike Gatto with vendors who are clearly only interested in "making a sale." That's when they Assemblymember Jeff Gorell look for suppliers who are more consultants than they are salespeople. 6. Marketing spotlights the customer. A Assemblymember Cameron Smyth marketing orientation forces a business to understand and cultivate the customer over LA City Councilmember Tony Cardenas a period of time. It's not slipping a purchas- ing agent a pair of tickets to a Celtics game! With marketing, the customers recognize LA City Councilmember Paul Krekorian that a vendor is interested in their business- -and that the partnership is there for the long term. LA City Councilmember Greig Smith 7. Marketing gives a company control over its image. In a day when everyone is LA City Councilmember Dennis P. Zine bombarded with thousands and thousands of "messages" while trying to get the job Mayor Harry Schwarz, City of Agoura Hills done, there's little time for exhaustive analysis when it comes to suppliers. Evaluations-- and eventually decisions--may well be based on instant (or at least quick) conclu- Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents 24 June 20, 2011 AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL 15 Years of Business Excellence 1996-2011 Reception June 8, 2011 Presented by Woodbury University

Marilou Cheung of honoree and sponsor Honoree The Aerolease/Aeroplex Group Thom Lewis of honoree USI and Kaiser Permanente and Steve Lavaeddin Rachel and James Garrison of sponsor and of sponsor Boston Private Bank & Trust honoree Pacific Federal Insurance

Joy Forbes, Deputy Victor Berrellez Sponsor and honoree City of Santa Clarita George Rivin of City Manager of honoree of honoree honoree and sponsor City of Burbank City National Bank Miller Kaplan Arase & Co.

Rickey Gelb of honoree and sponsor Gelb Group, Marla Dave Malone of sponsor Community Bank Sarah Phillips, Kim Bell, Theresa Wray and Alan Scher of Vasquez of honoree and sponsor Wells Fargo Bank and and Andre van Niekerk of honoree and sponsor Phillips Graduate Institute Rick Nordin of honoree and sponsor Woodbury University sponsor Woodbury University

Sponsor and honoree Galpin Motors Jay Thorson and Clay Andrews of Maria Nazario of honoree Warner Center Marriott honoree and sponsor More event photos on page 20 California Society of CPAs Gold Sponsors Boston Private Bank & Trust • Community Bank • Galpin Motors • Lewitt Hackman • Providence Health & Services Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents

SAN FERNANDO VALLEY BUSINESS JOURNAL HEALTH CARE June 20, 2011 25 Therapy Institute Training Site Moves to Larger Space GROWTH: Borchenko’s immediate goal, she said, is Joint Commission early this month. The care,” said Dr. Marco Hernandez, Valley Massage training to continue developing the institute’s hospital is also the first in the San Fernando Presbyterian’s stroke team medical director. students benefit from proximity programs and ensure that students’ training Valley to offer local patients advanced “Now that VPH has RoboDoc and its align with what employers are looking for. In telemedicine technology, which helps them Primary Stroke Center certification, even to health-focused community. the future, she said she hopes to move beyond have immediate access to neurologists, said more stroke patients will receive care more the physical therapy aide training level and Valley Presbyterian Hospital CEO Gustavo quickly with better outcomes to be expected.” North Hollywood-based institute that start providing a physical therapy assistant Valdespino. The Joint Commission conducted an offers massage therapy and physical program, and eventually, a physical therapy The hospital’s “RoboDoc” two-way audio on-site evaluation of the hospital to make Atherapy aide training recently moved program. and video communication system allows sure it followed national standards for stroke to a larger facility as part of a greater growth physicians to examine patients and interact care. The organization’s certification is based plan. Hospital Becomes Stoke Center with a hospital’s medical team from another on the recommendations of the Brain Attack The Southern California Health Institute is Valley Presbyterian Hospital is now a location. The Joint Commission requires each Coalition and the American Stroke now located in 7,000-square-foot space at primary stroke center, allowing the health primary stroke center certified to have a Association. 5200 Lankershim Blvd. in the NoHo Arts care facility to better treat patients, hospital neurologist available at all hours. District, said Nataliya Borchenko, the insti- officials said. “We already had the capacity to care for Staff reporter Jessica Vernabe can be tute’s president. The The Van Nuys-based hospital earned its patients who suffered a stroke in the hospital reached at (818) 316-3123 or by email at institute now has primary stroke center certification from The or came to the emergency room seeking [email protected]. about triple the space of its former campus, which was located at 5644 Vineland Ave., VICA congratulates the 2011 inductees she said. The move follows several other changes into its over the past few years. Borchenko San Fernando Valley Business Hall of Fame said she acquired the HEALTH CARE training institution, Jessica Vernabe formerly known as the Institute for Professional Practical Therapy (IPPT), in 2008. Last August, it received accreditation for the first time from the Accrediting Coun- cil for Independent College and Schools. Borchenko said moving into the new facility allows the institute to accommodate the new inflow of students that the accreditation will attract. “The piece that was missing before in the success of our schools, and in being able to enroll students, was not really being able to offer those students the financial aid,” Borchenko said. The accreditation will now make way for that aid, she said. She expects the institute, which was enrolling less than 50 students, to enroll between about 250 and 300 students this year. The institute has graduated about 1,500 students since it started in 1996, Borchenko said. Jessica Kallio, a practicing chiropractor and the institute’s director of education, said the new site expands the institute’s student pool. “We’re able to accommodate a lot more students per classroom, as well as having more students going at the same time,” Kallio said. “It allows our students to spread out more.” Borchenko said that even with more students in a classroom, the institute still maintains its ratio of one instructor for every 20 students. The new location also gives the institute more visibility, Borchenko said. It is on the ground level of the building that houses the Academy of Television Arts & Sciences. A special thank you to the event sponsors That area also gets a lot of foot traffic and is near businesses that support the institute’s mission, she said. Presented by: Wells Fargo & Thomas Properties Group “Right in the hub of NoHo, you’ll happen to find a lot of gym and yoga studio and dance studios,” Borchenko said. “This is (the students’) lifestyle, so it fits very well.” Award Sponsors: Chase, Manpower, The Southern California Health Institute provides physicial therapy students with the Providence Health & Services, US Bank, Walmart training they need before they receive certification from industry associations. The programs generally last about seven and a half Co-Sponsors: AEG, Daily News, Jackson Shrub Supply, months. The institute originally had three loca- NBCUniversal, Pratt & Whitney, tions, but Borchenko said it was down to one when she took over. She said when she San Fernando Valley Business Journal, Southwest Airlines bought that the niche-focused institute she knew it had the potential to be something greater. “We realized there was a little gem here Call 818.817.0545 or visit www.vica.com for more information about VICA and it was undiscovered,” she said. Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents

26 June 20, 2011 LIST STORY SAN FERNANDO VALLEY BUSINESS JOURNAL Area Medical Device Makers Craft Innovative Products HEALTH: Companies develop products to advance health care. ocal medical device makers in the Valley region have been busy producing Linnovative products the past couple of years — products aimed at increasing efficiency for health care providers and patients. Some of the companies even claim to be the first in the United States to launch their products. Medtronic Diabetes, a business division of Minneapolis-based Medtronic Inc.,isthe greater San Fernando Valley region’s largest she said. “There’s been a lot of enthusiasm lihood of a rejection after a transplant occurs. pany providing LED lighting to medical medical device manufacturer with about 1,800 from patients and health care providers as to “It gives the clinician more time to come clients. However, Debord said his company is local employees. Some of the latest innovations how much that added information really up with the options of how they’re going to the only one in the U.S. manufacturing HID include new products for diabetes, post-organ enables their job to be easier.” treat a rejection episode,” Han said. “They’re surgery lights. transplant diagnostics and medical lighting. Medtronic Diabetes is also in the process of still in a reactive mode, but now they’ve got HID lighting is not as popular as LED The company launched its Revel insulin developing an artificial pancreas that enables more time.” lighting, he said, but it is highly efficient. pump in March 2010, which is an upgrade automated insulin delivery, Kaufman said. Over the past couple of years, the company “We applied a tremendous amount of from its last pump model, said Dr. Francine Despite the company’s recent product also launched products to help labs with high- resources toward (these technologies) recog- Kaufman, Medtronic Diabetes’ vice presi- advancements, it announced plans to eliminate volume testing requirements to process sam- nizing that this is the future,” Debord said. The dent of clinical and medical affairs. Kaufman 468 jobs at its Northridge diabetes headquar- ples faster, he said. company has completed about half of its tran- is also the company’s chief medical officer. ters due to overall market challenges. sition to the new types of lighting, he said. The new pump, which is designed to use Lighting The rest of the region’s largest medical continued glucose monitoring, offers more Testing San Fernando-based Medical Illumination device manufacturers cover a wide span of controlled insulin delivery than its predecessor, One Lamda, a Canoga Park-based compa- — which manufactures surgery, exam and spe- specialties. Some make implantable devices, allowing for smaller delivery amounts, company that specializes in testing technology relat- cialty lights — said it is producing products and some make diagnostics systems. Others ny officials said. It also alerts users at least 30 ed to organ transplants, has been taking a new that support major changes occurring in the make components that are used in other med- minutes before glucose levels become low. direction with its products, said Stewart Han, lighting industry. ical devices. Medtronic launched the pump’s CareLink the company’s marketing director. Medical Illumination is helping supply the Quallion in Sylmar, for example, makes 3.0 software in December, Kaufman said. The “Our emphasis in the last couple of years medical industry’s move to the use of LED lithium ion cells and battery packs for the software stores data for both the Revel pump has really been in the area of post-transplant (light-emitting diode) and HID (high intensity medical industry, which makes up about a and the glucose center in order to supply glu- monitoring,” Han said. discharge) lighting, said Larry Debord, the third of its business. Over the past decade, the cose level analytics, she said. The company traditionally focused on pro- company’s vice president of sales and market- company has been developing products that “Our sensor augmented pump system, sup- ducing tests that helped determine, before a ing. The medical industry’s transition lags reduce charge time and frequency, said Joseph ported by CareLink, is the most advanced sys- transplant, whether a patient’s body would behind other industries, because it has more Morotta, Jr., vice president of Quallion’s tem that’s available in the United States, where accept or reject an organ, he said. The compa- complex needs for such lighting, he said. Medical Power Group. it brings the sensor and the pump together,” ny now also has tests for determining the like- Medical Illumination is not the only com-

LBWInsurance.com Relax. We’ve got you covered. We’re handling Dave’s risk management, but we take no responsibility for his choice of beach attire. We will, however, speak with him about the tie. The Greater San Fernando Valley Chapter of the Association of Fundraising Professionals has partnered with the San Fernando Valley Business Journal for the 2011 National Philanthropy Day

On this day, individuals and corporations from around the San Fernando Valley will be recognized for their tireless efforts in our community.

NOMINATIONS deadline: June 30th As the largest independent, full-service agency in the Santa Clarita Valley, L/B/W delivers results where To nominate for the following categories, visit www.afp-gsfv.org others deliver only promises. We’ve built a depend- and click on the National Philanthropy Day tab. able, decades-long reputation focusing on risk man- Corporation Professional Fundraiser agement for both businesses and business owners. Corporate Foundation Volunteer And, yes, we’ll show you how you can relax too. Private Foundation Volunteer Organization Philanthropist Youth Volunteer (661) 702-6000 28055 Smyth Drive, Valencia CA, 91355 For more information, contact National Philanthropy Day Chairs: CA Insurance License #0785905. Securities and investment advisory services offered through Capital Analysts Inc., Member Jenny Daniels Freese or Anush Sumian at Valley Village FINRA-SIPC. L/B/W and CAI are independent, non-affiliated companies. (818) 587-9450 Register at www.afp-gsfv.org Your Life. Your Business. Your Well-being. Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents SAN FERNANDO VALLEY BUSINESS JOURNAL June 20, 2011 27 LARGEST MEDICAL DEVICE MAKERS THE LIST Ranked by number of employees in the greater San Fernando Valley

EXECUTIVE SUMMARY THE PACESETTER his year’s List of the Largest Medical apy. The largest company on the List is edtronic Diabetes is the largest medical people with Parkinson’s disease, urinary Device Makers is populated by 10 compa- Medtronic Diabetes which maintained its pre- device maker in the greater San Fernan- incontinence, obesity, chronic pain and spinal Tnies that offer a variety of manufacturing vious No. 1 ranking from 2009. Medtronic is Mdo Valley area with 1,800 local employ- disorders. From its Northridge facility, services. The companies were ranked by the also the oldest company on the List. It has ees. Headquartered in Minneapolis, MN, Medtronic manufactures and sells products number of employees working in the greater been operating since 1949. The second-oldest Medtronic is a diversified manufacturer of sev- such as insulin pumps for diabetes patients. San Fernando Valley area. Medical devices company is Stellar Microelectronics, an elec- eral different types of medical products. This technology was originally developed by are defined as products that are used for tronic assemblies maker in Valencia, which Beginning with pacemakers in the 1950s, the MiniMed, Inc. which was purchased by health purposes via diagnosis, surgery or ther- was founded in 1974. – By Josh Dausch company now also makes products to assist Medtronic in 2001. – By Josh Dausch

Rank Company # of Employees Revenue Facilities Products Corporate Info Top Local Executive name valley '11 / '10 (000) valley (partial list) headquarters name address companywide '11/'10 2010 worldwide year founded title 2009 ownership phone 1 Medtronic 1,8001/1,800 WND 1 Advanced diabetes management Minneapolis Katie Szyman 18000 Devonshire St. 43,000/40,000 WND 80 solutions. 1949 Pres. Diabetes Dept. Northridge 91325 public (800) 646-4633

Advanced Bionics 500/WND WND 2 cochlear implant system Sylmar Gerhard Roehrlein 2 28515 Westinghouse Pl. WND/WND WND 3 1993 CEO & CTO Valencia 91355 private (877) 829-0026

Stellar Microelectronics 315/315 WND 1 high-reliability electronic assemblies for Valencia Gregory L. Horton 3 28454 Livingston Ave. 315/315 WND 1 medical, military-aerospace, and 1974 President Valencia 91355 industrial-controls, implantable to capital- private (661) 775-3517 equipment, wafer-die to full box build services One Lambda, Inc. 303/256 WND 2 DNA and serological based products for Canoga Park George M. Ayoub 4 21200 Oxnard St. 316/267 WND 3 compatibility testing of organ donors, 1984 President & CEO Woodland Hills 91367 recipients antibody detection kits private (818) 702-0042

IRIS International 194/380 $122,080 1 designs, manufactures in-vitro Chatsworth Cesar M. Garcia 5 9172 Eton Ave. 332/380 $104,860 4 diagnostics systems 1980 CEO Chatsworth 91311 public (818) 709-1244

Quallion, Inc. 180/WND WND 2 lithium ion cells and battery packs, and Sylmar Paul Beach 6 12744 San Fernando Rd 184/WND WND WND develops new battery chemistries for the 1998 President Sylmar 91342 military, aerospace, medical and private (818) 833-2000 automotive industries Medical Illumination, Intl. 55/55 WND 1 full range of surgery, exam and specialty San Fernando Alan Kiviat 7 547 Library St. 70/70 WND 2 lights 1978 President San Fernando 91340 private (800) 831-1222

MannKind Corp. 45/75 $0 1 discovery, development and Valencia Alfred E Mann 8 28903 North Ave. Paine 275/450 $0 3 commercialization of therapeutic products 1991 Chairman/CEO Valencia 91355 for patients with diseases such as public (661) 775-5300 diabetes and cancer Kinamed, Inc. 30/WND $10,000 1 implantables and instruments for Camarillo Clyde R Pratt 9 820 Flynn Rd. 30/WND WND 1 orthopedics and neurosurgery 1987 CEO Camarillo 93012 private (805) 384-2748

Futuremed 8/WND $1,000 1 Sales and service of pulmonary function, Granada Hills Susan Lukenbill 10 15700 Devonshire St. 8/7 $1,000 1 EKG, blood & fluid warmers 1980 President Granada Hills 91344 private (818) 830-2500

WND: Would Not Disclose Companies were ranked by the number of local employees in 2011. In To the best of our knowledge, this information is accurate as of press time. While every effort is the event of tie, companies were ranked by companywide employees. Information was gathered made to ensure the accuracy and thoroughness of the list, omissions and typographical errors directly from the companies themselves and the Southern California BioMedical Council with sometimes occur. Please send corrections or additions on company letterhead to the Research additional research by the Business Journal. Department, San Fernando Valley Business Journal, 21600 Oxnard St., Suite 250, Woodland Hills 91367. ©2011 San Fernando Valley Business Journal. This list may not be reprinted in 1 scheduled to layoff 468 employees Summer 2011 whole or in part without prior written permission from the editor. Reprints are available from Wright's Reprints, (877) 652-5295 ext. 104 or e-mail [email protected].

Researched by Josh Dausch

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Start your subscription today by visiting ► The popular “Lists” in each www.sfvbj.com issue, special industry reports, executive profiles and much more Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents 28 June 20, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents

SAN FERNANDO VALLEY BUSINESS JOURNAL REAL ESTATE June 20, 2011 29 SoCal CDC Increases Small Business Loan Offerings nesses in the Santa Located at 21026 Osborne St. in Canoga The 6,300-square-foot building is located at LENDING: Santa Clarita Clarita Valley another Park, the five-unit building is 22,100 square feet. 5022 W. Ave. N. in Palmdale, which was for- financing option,” “The property is very well-located on the merly occupied by Hollywood Video. lender receives SBA approval. said Josh Mann, border of Chatsworth with a good mix of unit It is located in an Albertson’s shopping oCal CDC, a Santa Clarita-based small manager of business sizes, making it a very attractive investment center in West Palmdale’s Quartz Hill. business lender, recently received certifi- retention and market- opportunity,” said Schlaifer, noting that several AutoZone is a leading distributor of auto- Scation from the U.S. Small Business ing for the Santa offers were received on the property. motive replacement parts and accessories with Administration and can provide certain com- Clarita Valley Eco- Scott Caswell with Delphi Business Prop- more than 4,600 stores in the U.S., Puerto mercial real estate loans to small businesses. nomic Development erties represented the buyer West Valley Rico and Mexico. Small businesses are eligible to receive a Corporation. Industrial, LLC. Mike Lundin, independent broker, repre- SBA 504 loan, which provides long-term, In a second Lee & Associates transaction, sented AutoZone. CB Richard Ellis fixed-rate financing for major fixed assets, REAL ESTATE Robert D. Erickson and Trevor Belden, prin- The value of the lease was not disclosed. including commercial buildings or capital Matt Dierckman, cipals of Lee & Associates-LA North/Ventura, equipment. Mary Catherine Dave Harding, Greg Inc., completed two transactions in Burbank. Grubb & Ellis In a typical SBA 504 transaction, tradition- Holcomb Geraci and Billy Totaling more than 12,000 square feet, one Roger Beck, senior vice president and al banks supply 50 percent of the eligible Walk of CB Richard office building is located at 607 S. Glenoaks Gelena Skya, senior associate of Grubb & financing, and an SBA-approved certified Ellis represented the buyer and seller in a Blvd. at 8,870 square feet. The second one is Ellis’s office group in north Los Angeles, com- development corporation provides a second transaction valued at about $3.94 million. located at 601 S. Glenoaks Blvd. at 3,304 pleted two transactions totaling more than mortgage equal to 40 percent of the eligible The transaction included the sale of a square feet. 43,000 square feet. financing, according to the organization. The 36,480-square-foot-building located at 2935 The landlord of the properties is Jamison The duo represented Zindagi Games of borrower puts in 10 percent. N. Ontario Street in Burbank. Properties. Camarillo in a purchase of 251 Camarillo Ran- SoCal CDC President Silverio Robledo In another CBRE transaction, the four-per- Martin Rutherford of Jones Lang LaSalle cho Road. The building is 38,014 square feet. said this is an opportune time for small son team represented the tenant, Scenic represented the leaser Infinity Insurance Co. Zindagi Games is expected to move into business owners to obtain SBA financing for Expressions, in the transaction of a 29,920- in the 607 S. Glenoaks Blvd. transaction. the building this year and turn the building into commercial real estate. square-foot building located in Sun Valley at The property at 601 S. Glenoaks Blvd. was a technology facility. “Real estate prices are low, interest rates 10830 Cantara St. The building has a lease leased by Qube Cinema and represented by Colliers International represented the seller. are low and the SBA 504 loan program offers consideration for $845,103. Joseph Selbo with Charles Dunn Co. In the second transaction, the Grubb & up to 90 percent financing,” Robledo said. Both transactions are entertainment-related, “With supply still exceeding demand in Ellis pair represented Bradford and Barthel The loan program enables small business Dierckman said. Burbank it’s important to focus on the unique LLP in a long term lease at 5720 Ralston Ave. owners to purchase industrial or commercial “That is a good sign because the entertain- features of a building,” Erickson said. “We in Ventura. The office space is about 5,346 buildings at below-market interest rates. It also ment market in the Valley is starting to pick were able to offer Infinity a dedicated parking square feet. allows them to remodel existing buildings, back up again,” he said. area that allows its customers easy access for The law firm is relocating into the space construct new facilities and refinance commer- Bennett Robinson of CBRE represented inspections and other business. We were also from a smaller office in Ventura. It is expected cial mortgages that meet SBA parameters or the landlord, Lowell & Lenore Gronich Trust, able to provide signage that offered the visibil- to move into the building by the end of the year. purchase equipment that has an economic life in the Cantara Street property transaction. ity they needed.” Bill Clark of CB Richard Ellis represented of at least 10 years. Lee & Associates the property’s owners, CT Realty Investors of Small business owners also have the oppor- A multi-tenant building was sold for $2.55 NAI Capital Alisa Viejo. tunity to obtain SBA loans to refinance com- million to a private investor, according to Jack John Cserkuti and Bert Abel with NAI mercial mortgages. Schlaifer, senior vice president at the LA- Capital’s Santa Clarita office represented Staff Reporter Mary Catherine Holcomb “In working with SoCal CDC, we look for- North/Ventura-based office. Schlaifer repre- Division K Properties in a 10-year lease of a can be reached at (818) 316-3124 or at mhol- ward to being able to offer growing small busi- sented the seller, H&D Osborne Investments. retail space to AutoZone. [email protected]. Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents

30 June 20, 2011 GIVING SAN FERNANDO VALLEY BUSINESS JOURNAL Real Estate Leader Volunteers to Help Orphans in Uganda in 2009 and another trip to Uganda in 2010. Deschaine said. “If you can relieve a child’s SUPPORT: Lee & Associates She worked with Global Support Mission pain through an extraction, or give a person professional helps to care for (GSM), a development organization that net- their first pair of shoes, then you have already works volunteers with community programs. made a world of difference.” children in need of health care. Deschaine left the United States on June 10 Deschaine, who has been involved in vari- to continue her work in Uganda with Bringing ous other charity efforts at home and abroad, This is a regular feature on philanthropic Hope to the Family, a GSM affiliate. For three received Lee & Associates’ Jack Cadillac activities by Valley-area businesspeople and weeks, she will live in Kaihura, Uganda, to Award this year for her volunteerism. companies. help orphans who have lost parents to violence or HIV/AIDS. Companies Donate to Club A local real estate professional from Lee & Bringing Hope to the Family’s services Two companies recently donated thousands Associates-LA North/Ventura Inc. headed to include medical care, volunteer work in coun- of dollars and theme park tickets to the Boys Uganda this month to help orphans, continuing seling, construction and education. Deschaine & Girls Club of the West Valley. previous volunteer efforts. plans to provide assistance with dental care The Walt Disney Company donated Christine Deschaine, a principal at the and teeth extraction since she has experiencing $5,000 and 50 Disneyland Resort Hopper tick- commercial real estate brokerage office in working with a mobile dental clinic. ets, and State Farm Insurance gave the Sherman Oaks, has been participating in glob- “I never realized how much of an impact organization an $8,500 grant for a new Teen al volunteer initiatives with one trip to Brazil you can make in a short amount of time,” Volunteer: Christine Deschaine (right) Driver Safety program. “We are very appreciative of Disney’s support of our club,” said Gary Thomas, the organization’s chairman. State Farm Insurance gave its grant in order to help the local club establish a new Teen Driver Safety program that begins during the 2011 fall school semester. The program will be hosted at the club’s satellite site at Canoga Park High School for more than 400 teenagers. California Highway Patrol officers will help teach the class. Thomas said the organization also appreci- ates State Farm Insurance’s support.

Insurance Company Collects Toys Blue Shield of California held several Beanie Baby stuffed animal drives at its campuses throughout the state in support of the nation’s troops, company officials said. Those campuses included Blue Shield’s Woodland Hills site. The collection drives, organized in honor of Memorial Day, were held from May 25 through June 10. Servicemen who receive the Beanie Baby toys give them to children in patrolled communities, allowing the troops to communicate and receive intelligence from kids on locations of improvised explosive devices, Blue Shield officials said. The stuffed animals will be donated to Operation Gratitude, an all-volunteer organization located in Van Nuys on an Army National Guard Base. The organization sends care packages to troops in Iraq, Afghanistan and on deployed ships. The event is part of the insurance company’s larger effort, Donate 8, which supports Michelle Obama’s Military Families campaign. Blue Shield of California is pledging to perform at least 25,000 hours of volunteer service from January 1 through Veteran’s Day. To meet the challenge, the company’s 4,800 employees and their families will average eight hours of volunteer service in their communities in 2011.

Gas Company Gives to

® Local University When you team with Union Bank, you’ll experience the strength of a powerful financial partner working on Southern California Gas Company your behalf. Through our relationship with Mitsubishi UFJ Financial Group, we can seamlessly deliver the global recently gave a $60,000 grant to California resources you need to access financing, mitigate risk and manage your working capital. And you’ll receive the State University Channel Island’s Institute insight and guidance of local experts in over 40 countries. That’s the benefit of a bank immersed in your business. for Workforce & Community Studies. Dawn Neuman, the university’s provost With Union Bank, the world can be an easy place to do business. Call us today. and vice president of academic affairs, called the gift “foundation building” for the institute’s Commercial Banking: Commercial Treasury Services: Business Banking: interns program. The program is designed to Scott Connella Diane Williams, CTP William Schleifer support community outreach, workforce train- Executive Vice President Senior Vice President Vice President ing and leadership development. 213-236-4275 213-236-5085 213-236-6861 The institute is named after globally acclaimed Henry L. “Hank” Lacayo, who served as an advisor to United States presi- dents and governors. “We also congratulate Hank for being recognized for his lifetime achievement and look ©2011 Union Bank, N.A. forward to the Institute making a positive Union Bank is a proud member of the Mitsubishi UFJ Financial Group (MUFG), impact on the region,” said Anne Shen, chief one of the world’s largest financial organizations. unionbank.com operating officer for Southern California Gas Company.

-Compiled by Jessica Vernabe Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents

SAN FERNANDO VALLEY BUSINESS JOURNAL EMPLOYMENT LAW June 20, 2011 31 U.S. Supreme CourtOKs Class Action Waivers in Arbitration advertising and AT&T and the business groups that like arbitration; and (4) the parties may pursue adequate LAW: Landmark ruling may fraud. AT&T asked tion agreements. In doing so, the Court found discovery such as depositions, document apply to companies who enter the district court to that the earlier California case (Discover Bank) production and interrogatories that are allowed enforce their arbitra- was wrongly decided insofar as that case in civil lawsuits. into employment arbitration. tion agreement by barred arbitration agreements from covering Applying The Decision To Your Workplace. ordering the Concep- class claims. According to the Supreme Court, The AT&T Mobility decision may make The United States Supreme Court recently cions to pursue their the agreement that the Concepcions signed was mandatory arbitration agreements with class issued a landmark arbitration ruling involving claims in arbitration perfectly valid and enforceable and should bind action waivers a more attractive option for consumer arbitration agreements, which is as individuals. AT&T them. Relying upon another federal law known some California employers – particularly likely to have wide applicability in the claimed that the as the Federal Arbitration Act, the Court noted larger companies that face a greater risk of employment setting, as well. EMPLOYMENT Concepcions should that the federal act requires courts to enforce costly class action lawsuits. In the case of AT&T Mobility LLC v. LAW be bound by the arbitration agreements like this one “on an However, there also are significant risks for Concepcion, the Supreme Court gave a “green arbitration agreement equal footing with other contracts.” employers to weigh when considering arbitra- light” to the enforcement of consumer arbitra- Richard Rosenberg they signed — The Court did note that parties remain free tion. Significantly, in most cases, there is no tion agreements that contain a provision where specifically the to enter into arbitration agreements that allow right to appeal an arbitrator’s decision – even if the consumer waives the right to pursue class provision that barred any type of class action class claims to be decided in arbitration. How- the arbitrator makes baseless factual findings action remedies altogether. In doing so, the claim. According to AT&T, the Concepcions’ ever, California and other states cannot impose or completely disregards the law. Also, Court specifically rejected a 2006 California only remedy was to pursue arbitration of their classwide arbitration on any unwilling party as because of the very nature of arbitration (i.e., decision (Discover Bank v. Superior Court) individual claims. a condition of enforcing an arbitration agree- it’s supposed to be a less formal, faster and which struck down such agreements. The lower court refused to go along with ment, where the agreement contains an less burdensome process), there is a fair Although AT&T Mobility is not an employ- what AT&T wanted. Instead, the court ordered express class action waiver like this one. chance that many more cases will be pursued. ment case, the High Court’s ruling also the case to be arbitrated, but allowed the Con- Applying The Decision To Employment Still, most risk managers believe that appears to overrule a 2007 California employ- cepcions to pursue the class action before a Class Actions. Although AT&T Mobility only arbitration is likely to be advantageous to ment case, which outlawed most class action private arbitrator. The court based its decision involved a “consumer” agreement, it most employers because arbitrators tend to be less arbitration waivers in overtime pay cases. on an earlier California Supreme Court deci- likely applies to class action waivers in likely than jurors to issue excessively high Here’s what the Supreme Court decided, sion (Discover Bank) which outlawed most employment arbitration agreements as well – monetary awards in employment cases. and what the decision means to your business. class action waivers in arbitration agreements. especially in the wage/hour arena. It may also In light of the new ruling, employers Background. In 2002, Vincent and Liza On appeal, the Ninth Circuit U.S. Court of apply to other employment cases. should consider reviewing their arbitration Concepcion entered into a contract to sell and Appeals agreed with the lower court ruling. One especially significant question for agreements to add a class action waiver service cell phones with Cingular Wireless, AT&T then asked the Supreme Court to California employers is whether the new case provision. Employers without arbitration which was later bought out by AT&T Mobili- review the case. The case was closely watched will have any impact on a 2000 California agreements will want to weigh the benefits of ty. The contract required arbitration of all by consumer and business groups alike. Supreme Court case, which announced mini- having one at all. disputes which the Concepcions may have had Business groups were hoping that the Supreme mum requirements for a pre-dispute agreement with AT&T. It also contained a so-called class Court would enforce the arbitration agree- to arbitrate employment bias cases. That case Richard S. Rosenberg is a founding part- action waiver provision, which prohibited ments that have become so common in con- said that employment arbitration agreements ner of Ballard Rosenberg Golper & Savitt them from filing a class action – either in arbi- sumer transactions. Consumer groups wanted are not enforceable under state law unless: (1) LLP, a management side labor law firm in tration or in court. the Supreme Court to outlaw class action there is no limitation on the type of damages Glendale. Rosenberg was selected as one of Despite this agreement, the Concepcions waiver provisions in arbitration agreements. ordinarily allowed in a lawsuit; (2) there will the 25 best lawyers in the San Fernando went ahead and filed a class action suit against The Supreme Court’s Ruling. By a 5-4 be a written decision; (3) the employer Valley. He may be reached at (818) 508-3700 AT&T in a San Diego federal court for false vote, the U.S. Supreme Court sided with essentially pays for entire cost of the arbitra- or [email protected].

Education 2011 Marketing Opportunities

The San Fernando Valley Business Journal will continue to keep our readers abreast of the most up-to-date information regarding business and education in the greater San Fernando Valley. Don’t miss the opportunity to place your message in front of our readers in upcoming issues that will feature articles on trends in education & unemployment, colleges & universities, graduate school programs, vocational training, and private schools.

Be on the lookout for Education-related Lists and Education Special PHOTO COURTESY OF THE PAINTED NAIL Sections with article opportunities where you can position yourself as an Beauty: Decor at The Painted Nail creates a calming environment for patrons. expert in the industry.

Nail: Salon Nabs Reality TV Show Jul 4 - Education Special Advertising Section * On June 21, the day the show debuts on tel- Nov7- Largest University Business Programs Continued from page 5 evision, the mobile nail spa will offer the com- Dec5- Education Special Advertising Section * plimentary manicures at The Grove in Los “Reality shows are over the top,” she said. Angeles from 10 a.m. to 2 p.m. and in front of Dec 26 - 2012 Book of Lists - Education Chapter “In that respect, it could be detrimental to a The Painted Nail from 3 p.m. to 7 p.m. business – if it’s too crazy, too insane. It could The Painted Nail also is in the process of *Article Opportunities Available turn some people off.” expanding its hair salon and soon will offer One advantage for The Painted Nail is that makeup and eyebrow services, Cazorla said. For more information on space reservation and rates, please contact it’s already an established business with regu- The owner said she might consider fran- lar customers who may not care about the chising the business one day. But for now, Jamie Chien • 818.676.1750 x19 show’s outcome, Yaggy said. she’s simply focusing on improving her Sher- Cazorla and the TV Guide Network have man Oaks site. or [email protected] been busy promoting the show. A “Nail Files” “People love to get manicures and pedi- bus has traveled to about a dozen metropolitan cures,” Cazorla said. “As long as people have 21600 Oxnard Street, Suite 250, Woodland Hills, California 91367 tel 818.676.1750 fax 818.676.1747 www.sfvbj.com cities throughout the country offering free nails that they want to be sparkly and pretty, manicures. we’ll probably keep up what we do.” Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents

32 June 20, 2011 STOCKWATCH SAN FERNANDO VALLEY BUSINESS JOURNAL Market Watch Summary BNY Mellon Valley 50 Presented by All closing prices as of June 15, 2011 Company June 15 52-Week 52-Week 2-week 52-Week YTD PE Mkt. Cap Name Ticker Price High Low % Chg. % Chg. Change Ratio ($millions)

American Reprographics ARC 7.58 10.50 6.00 -15.3% -19.5% -0.1% N/M 343.2 Amgen AMGN 57.89 61.53 50.26 -3.0% 4.8% 5.4% 12.04 54,474.5 AeroVironment AVAV 28.79 35.96 20.70 -3.1% 14.4% 7.3% 26.66 636.1 Bank of Santa Clarita BSCA 7.85 9.00 6.01 -1.9% 20.8% 12.9% 23.79 16.9 California United Bank CUNB 12.25 13.30 10.15 -1.2% 13.4% -0.8% N/M 64.1 Stocks finished down across the board for the two-week period ended Capstone Turbine CPST 1.42 2.14 0.62 -15.0% 35.2% 47.9% N/M 349.0 June 15, 2011. The Dow Jones Industrial and the NASDAQ both finished Cherokee CHKE 16.82 20.72 15.72 -8.5% -8.5% -10.6% 19.33 149.5 down, at -3.2% and -5.0%, respectively. The S&P 500 finished down -3.7%, DineEquity DIN 48.29 60.11 24.92 -10.5% 42.7% -2.2% N/M 842.9 and the Valley 50 Index had the worst two-week period at -5.2%. The best local performer over the past two-week period was Hemacare up 20%, while Diodes DIOD 24.03 34.67 14.50 -15.5% 23.2% -11.0% 14.30 1,102.2 National Technical Systems was the second best performer, up 16.2%. The Dole Food Company, Inc DOLE 12.94 14.99 8.57 -1.4% 19.8% -4.2% N/M 1,131.3 worst local performers over the past two-week period were THQ Inc. and Diodes Incorporated down -17.1% and -15.5%, respectively. Please note Dreamworks Animation SKG DWA 21.38 37.74 21.09 -7.8% -26.8% -27.5% 11.68 1,820.7 that Dole Food Company, Inc. has replaced Mission Valley Bancorp in the Val- DTS DTSI 41.23 50.57 31.48 -6.3% 18.5% -15.9% 46.33 735.7 ley 50 Index. Electro Rent ELRC 15.70 17.80 11.09 8.5% 15.3% -2.8% 18.05 378.3 Data provided by Telemet Orion, a source considered to be reliable, and compiled Health Net HNT 30.36 34.03 23.05 -4.1% 10.7% 11.2% 39.95 2,832.3 by BNY Mellon Wealth Management. However, the information in this feature may Hemacare HEMA 0.42 0.72 0.27 20.0% -23.6% -23.6% N/M 4.2 not be complete and cannot be guaranteed. The information provided in this feature does not constitute the provision of investment advice. Image Entertainment DISK 0.16 0.30 0.11 -5.9% -27.3% 14.3% N/M 4.2 Interlink Electronics LINK 0.41 0.45 0.25 0.0% 64.0% 46.4% N/M 5.6 For more information please contact: James Hillman, Managing Director IPC The Hospitalist IPCM 46.05 52.25 22.66 -5.0% 73.4% 18.0% 29.15 770.8 (818) 963-0464 IRIS International IRIS 9.12 11.24 7.26 -6.6% -17.7% -10.9% 53.65 162.8 Index Watch Ixia XXIA 13.01 19.10 8.15 -12.3% 33.6% -22.5% 54.21 929.3 K-Swiss KSWS 9.66 13.19 8.75 -9.5% -22.4% -22.5% N/M 341.0 Dow Jones S&P Valley LTC Properties LTC 26.65 30.16 22.85 -7.1% 3.7% -5.1% 22.02 696.0 Indexes Industrial NASDAQ 500 50 MannKind MNKD 3.74 10.05 3.40 -6.5% -38.9% -53.6% N/M 429.8 June 1 Close 12290.1 2769.2 1314.6 1008.3 Move MOVE 2.01 2.89 1.80 8.1% -11.1% -21.8% N/M 328.2 June 15 Close 11897.3 2631.5 1265.4 956.1 MRV Communications MRVC 1.27 1.90 1.15 -8.0% 1.6% -29.1% N/M 199.9 Point Chg. (392.9) (137.7) (49.1) (52.2) National Technical Systems NTSC 7.32 9.01 5.06 16.2% 16.2% -9.3% 31.83 78.0 2-Wk % Chg. -3.2% -5.0% -3.7% -5.2% Northrop Grumman NOC 63.50 65.79 48.53 -0.4% 15.7% 8.1% 8.98 18,853.2 YTD % Chg. 2.8% -0.8% 0.6% -4.0% On Assignment ASGN 9.08 11.67 4.18 -13.6% 65.1% 11.4% N/M 339.9 52-Wk Chg. 14.3% 14.1% 13.5% 7.0% Power-One PWER 8.08 13.04 6.54 -1.2% 6.0% -20.8% 8.42 1,145.7 PS Business Parks PSB 52.48 63.16 51.31 -7.0% -5.8% -5.8% 33.22 1,298.4 Two Week Best Performers... Public Storage PSA 109.71 120.00 85.04 -4.8% 17.2% 8.2% 36.45 18,692.6 Percent Change From June 1 - June 15, 2011 Qualstar QBAK 1.75 2.00 1.40 2.9% -4.9% 3.6% N/M 21.4 ReachLocal RLOC 17.32 28.39 11.80 -11.9% 21.7% -13.0% N/M 492.9 Ryland Group RYL 16.04 19.28 14.16 -9.4% -6.2% -5.8% N/M 709.6 Salem Communications Cl A SALM 3.16 4.38 2.10 -10.2% -18.6% -0.3% 39.50 78.4 Semtech SMTC 25.10 29.47 15.95 -8.4% 37.9% 10.9% 20.24 1,661.9 Simulations Plus SLP 2.95 3.74 2.12 3.5% 31.7% 9.7% 19.67 47.8 Sport Chalet Cl B SPCHB 2.30 4.10 1.70 0.0% -16.1% -38.5% N/M 32.6 Superior Industries Int'l SUP 19.96 26.34 12.55 -5.3% 30.6% -5.9% 10.40 539.4 Talon International TALN 0.12 0.30 0.08 9.1% -29.4% 14.3% N/M 2.4 Teledyne Technologies TDY 47.01 53.35 35.34 -1.3% 19.9% 6.9% 13.63 1,748.8 Tutor Perini TPC 19.60 26.87 15.56 1.9% 5.5% -8.5% 9.20 935.9 Cheesecake Factory CAKE 30.25 34.00 21.56 -1.6% 17.5% -1.3% 21.76 1,830.1 THQ THQI 3.34 6.53 3.33 -17.1% -34.8% -44.9% N/M 227.0 Trio-Tech International TRT 3.30 6.88 3.30 -6.8% -21.2% -20.9% 21.76 11.3 Unico American UNAM 9.98 10.35 8.57 1.7% 4.5% 9.2% 23.21 53.4 ...Two Week Worst Performers United Online UNTD 5.61 7.50 4.75 -2.8% -16.3% -15.0% 9.67 487.2 Percent Change From June 1 - June 15, 2011 ValueClick VCLK 16.45 19.73 9.80 -8.1% 38.4% 2.6% 14.95 1,346.2 Vitesse Semiconductor VTSS 4.24 6.64 2.85 -0.7% -34.8% 1.2% 5.89 103.0 Walt Disney Company DIS 38.39 44.34 30.72 -5.0% 9.7% 2.3% 16.91 74,246.3 Top 10 Most Active Stocks 7-Day Average Daily Volume COMPANY NAME VOLUME COMPANY NAME VOLUME DIS ...... 9,762,477 NOC ...... 1,915,953

AMGN...... 5,146,735 DWA ...... 1,439,840 CPST...... 3,934,731 CAKE ...... 1,261,019 MOVE...... 2,663,224 THQI ...... 1,246,912 PWER...... 2,055,952 VCLK...... 1,171,437 Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents SAN FERNANDO VALLEY BUSINESS JOURNAL June 20, 2011 33 Retail: Hiring on Rise Continued from page 1 nomenally well like Forever 21,” Ritter-Martinez said, Nationally, retail sales were up for the 11th noting that the chain benefits straight month in May, the National Retail from offering inexpensive Federation announced this month. Excluding prices. automobiles, gas stations and restaurants, sales “Then there’s other stores increased 5 percent when compared to May that tend to cater to mid- 2010, the group said. level consumers, and they’re National Retail Federation spokesman struggling quite a bit,” she Scott Krugman said sales growth ultimately said. leads to more jobs. High-end retailers are “Retailers have been adding positions to also doing well because they help turn some of this traffic into sales,” Krug- have a more financially sta- man said. “We can still expect a decent ramp- ble customer base, she said. up in hiring in the third and fourth quarters due to the back-to-school and the winter holiday Hiring Climb season.” Retail employment in In Los Angeles County, overall taxable Los Angeles County will retail sales for 2011 are expected to increase also see some improvement, 5.7 percent compared to 2010, said Kimberly Ritter-Martinez said. Ritter-Martinez, associate economist for the Employment in the sector Los Angeles County Economic Develop- is slated to increase 1.1 per- ment Corporation. cent this year. That compares The LAEDC is expecting an even higher to declines of 1.3 percent in PHOTO BY JESSICA VERNABE gain of 6.6 percent in 2012, she said. The pro- 2010 and 7.2 percent in Labor: People wait to interview for jobs at Forever 21 at the Northridge Fashion Center on June 15. jections come from the LAEDC’s most current 2009. Next year, retail hiring economic forecast, which was released in Feb- is expected to go up another 2.4 percent of the Forever 21 store at the Northridge positions, said he’s been unemployed for six ruary. Those projections will be updated next increase, she said. Fashion Center, waiting to be interviewed for months. He is still waiting to see more retail month. Los Angeles-based Forever 21 will do vacant store positions. While the store is not jobs. While consumers are trying to pay off debt more hiring this year as it prepares to open new, it recently underwent a major expansion, “Sometimes when the economy picks up a and are concerned about higher gas and com- new stores, said Lindsay Buckley, a company moving from an 8,112-square-foot space to little bit, they want to keep the same amount of modity prices, they are also feeling “frugal spokeswoman. The chain has at least 10 stores about a 25,000-square-foot space, mall offi- employees so they can maintain profitability,” fatigue” and want to start spending again, Rit- located in the greater San Fernando Valley cials said. he said. ter-Martinez said. region. Spenser Prince, a 19-year-old Northridge “You never know what they’re trying to “You have some stores that are doing phe- Dozens of people recently lined up in front resident who applied for one of the store’s do.” Insurance: Tension Rises over Proposed Health Bill 52

Continued from page 1 “It would allow me to look at the question of whether or not the rates are excessive from Proponents’ position: Opponents’ position: same period, the survey found. the standpoint of administrative costs and profitability,” said California Insurance Commis- • Addresses escalating health insurance • Implementation costs are passed on to Industry opposition sioner Dave Jones, while speaking at a Valley premiums insurers “We have a concern about any plan that Industry and Commerce Association event • Aims to prevent loss of insurance • Requires more paperwork, especially drives up overall costs and not the other way in North Hollywood last month. coverage for consumers for large-group plans around,” said Brad Kieffer, spokesman for “And I think there’s a lot of public interest • Requires state regulators to notify the • Does not address the problem of rising Woodland Hills-based Health Net.“We’re in giving the insurance commissioner that public of rate increase applications medical costs, and other cost factors concerned because, overall, the bill does not authority,” he said. address the cost pressures that are responsible Health Net’s Kieffer said the bill will create • Allows consumers to request adminis- • Could create a lag in the policy renewal for driving (up) premiums.” added administration costs that could trickle trative hearings within 45 days of notice period down to policyholders. • Some costs are possibly already covered • Some fear it could limit access to Assembly Bill 52 Under the bill, insurers also would be by current rate review activity health care required to pay filing fees to cover rate review EFFECTIVE: Jan. 1, 2012 costs and would have to pay penalties for viola- “It’s hard to project 18 months into the Anthem Blue Cross received national tions. In addition, insurers would be liable for future,” said Sam Smith, president of Genesis scrutiny after it proposed a rate increase as HEALTH INSURERS MUST: Submit rate certain court expenses when enrollees request Financial/Creative Employee Benefits in high as 39 percent for some individual policies increase applications to state insurance hearings regarding proposed rate changes. Sherman Oaks. “If I guess wrong, and I advise last year. The insurer lowered that increase regulators for approval, denial or “If you’re regulating health insurance rates my clients wrong, they could very well be into after an independent review showed calcula- modiﬁcation by regulators and you’re not regulating provider fees, they the red.” He supports the bill, but said the tion errors. BILL PROHIBITS: Approval excessive, can keep going up and up and up,” said David delays could be problematic. Feuer said the bill does not aim to reject all Benson, vice president of legislation for the Others who have opposed the bill include proposed increases, just those that are found inadequate or discriminatory rate Los Angeles Association of Health Under- the California Medical Association, Califor- not to be justified. increases writers. The association opposes the bill. nia Hospital Association, California Associa- And the costs to implement the bill are PROJECTED COSTS: At least $30 million Providing more regulation will also likely tion of Physician Groups, California Cham- likely to be much lower than the Appropria- delay policy renewals, Benson said. The ber of Commerce and many other groups. tions Committee’s $30 million estimate, he CIVIL VIOLATION PENALTIES: $50,000 at most process currently takes about six months, but said. That’s because regulators are already for non-willful; $100,000 at most for that could double or triple, if the bill is Need for regulation spending money to review rate increase pro- willful approved, he said. Assemblyman Mike Feuer said he’s aware posals, he said. OTHER POTENTIAL COSTS: Certain enrollee Officials from Woodland Hills-based of the insurance industry’s concerns, and has The bill also has several supporters. Those court fees for hearings Anthem Blue Cross could not be reached for invited some of the bill’s opponents to discuss include the Small Business Majority, Cali- comment. Officials from Blue Shield of Cali- their concerns in hopes of reaching a mutual fornia Chiropractic Association, California STATUS: Passed by Assembly, in Senate fornia and Aetna declined to comment on the resolution. Physical Therapy Association and several legislation, deferring to their position to that “None of the opponents have followed up ethnically based chambers of commerce. Some of those cost pressures include rising held by the California Association of Health with that request,” Feuer said. John Arensmeyer, CEO of the Sausalito- medical and pharmaceutical costs, rising tech- Plans. California families cannot rely on the based Small Business Majority, said rising nology costs and the nation’s growing aging The organization opposes the bill, saying it “whim of insurance companies” to determine insurance premiums are one of the topics population, Kieffer said. could limit access to health care. California whether or not they can afford to get health small businesses are most concerned about. The bill would require insurers to file addi- hospitals and physicians rely on private insur- care, Feuer said. “(The bill’s) going to deal with one aspect tional information with the state departments. ance payments to offset gaps in government- “We have seen over the past number of of the problem, which is to make sure any Some of that includes historical data on rate based insurance, said Nicole Evans, spokes- months a series of astronomical rate increases increases have a sound basis behind them and changes and proposals, insurers’ expected rate woman for the organization. that were proposed or took effect,” he said. are not just a way to pad profit,” he said. of return, executive salary and bonus informa- She said the bill creates excessive regula- In some cases, insurance rate increases But insurers are not the only ones to blame, tion, statements of the insurers’ nonmedical and tion since there are already some state and fed- were found to be unjustified, Feuer said. While he said, noting several other factors contribute medical expenses and other financial details. eral laws in place to control costs. health care costs went up between 3 percent to the rising insurance costs. Regulators say collecting detailed financial Area insurance brokers say delays in policy and 4 percent in 2009, certain carriers were “We think it’s going to be one extra help,” information from insurers helps them more renewals could make it difficult to project increasing their rates by much higher percent- Arensmeyer said, of the bill. “It’s not going to accurately evaluate the proposals. future health care costs for clients. ages, he said. solve all problems.” Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents

34 June 20, 2011 CALENDAR SAN FERNANDO VALLEY BUSINESS JOURNAL

Tuesday, June 21 Contact & RSVP: (805) 248-7208 or Contact & RSVP (818) 552-3206 SCORE – Los Angeles Chapter Customer Service [email protected] 4 p.m. – 6 p.m. Small Business Development Center VEDC Wednesday, July 6 College of the Canyons 5121 Van Nuys Blvd., Sherman Oaks Friday, June 24 Business Networking Breakfast University Center Room 222 $10 QuickBooks Boot Camp 7a.m.to9a.m. 26455 Rockwell Canyon Rd., Santa Clarita Contact: (818) 907-9922 10 a.m. – 4:30 p.m. Woodland Hills-Tarzana Chamber of Commerce $35inadvance Small Business Development Center Woodland Hills Country Club Contact & RSVP (818) 552-3206 Essential Steps for Writing a Business Plan COC University Center, Room 309 21150 Dumetz Road, Woodland Hills PartI&II 26455 Rockwell Canyon Road, Santa Clarita $20; walk-ins add $5 9 a.m. – 1 p.m. $99 Contact & RSVP: (818) 347-4737 Wednesday, July 20 Small Business Development Center Contact & RSVP: (661) 362-5900 Business Networking Luncheon COC University Center 11:30 a.m.-1:15 p.m. 26455 Rockwell Canyon Road, Santa Clarita Thursday, July 7 Woodland Hills-Tarzana Chamber of Commerce $35 Tuesday, June 28 Warner Center Marriott Contact & RSVP: (661) 362-5900 How to Successfully Start Your New Business Networking Breakfast 9:30 a.m. – 11:30 a.m. 6360 Canoga Ave., Woodland Hills 7a.m.–9a.m. Small Business Development Center $25; walk-ins add $5 Federal State Payroll Tax Seminar Contact & RSVP: (818) 347-4737 9 a.m. – 3 p.m. North Valley Regional Chamber of Commerce Wells Fargo Bank Training Room VEDC Porter Valley Country Club 802 W. Lancaster Blvd., Lancaster 5121 Van Nuys Blvd., Sherman Oaks 19216 Singing Hills Dr., Northridge $30 Thursday, July 21 Free $20/members; $25/non-members Contact & Registration SBDC (661) 362-5900 Contact: 818-907-9922 Contact & RSVP: (818) 349-5676 VICA After Dark w/Councilman Eric Garcetti 5:30 p.m. – 7:30 p.m. Sexual Harassment Prevention Training Friday, July 8 Valley Industry & Commerce Association 7:30 a.m. – 9:30 a.m. Wednesday, June 22 QuickBooks Part I Morton’s The Steakhouse LightGabler LLP 10 a.m. – 1 p.m. 6250 Canoga Ave., Woodland Hills Essential Steps for Writing a Business Plan 760 Paseo Camarillo, Suite 400, Camarillo Small Business Development Center Free for Circle of Influence members; $25/other VICA 9 a.m. – 1 p.m. $50 Premier America Credit Union members; $50/non-members Small Business Development Center Contact & Registration: (805) 248-7033 Contact & RSVP: (818) 817-0545 Build WorkSource Center 19867 Prairie St., Chatsworth 9207 Eton Ave., Chatsworth Introduction to QuickBooks $65 $35 10 a.m. – 12 p.m. Contact & RSVP: (661) 362-5900 Friday, July 22 Contact & RSVP: (661) 362-5900 SCORE – Los Angeles Chapter 330 North Brand Blvd, Suite 190, Glendale QuickBooks level 2 – For Current Users Business Networking Mixer $35 in advance; $45 at the door Tuesday, July 12 10 a.m. – 1 p.m. 5 p.m. – 7 p.m. Contact & RSVP (818) 552-3206 Business Plan Workshop Small Business Development Center Woodland Hills-Tarzana Chamber of Commerce 6p.m.–8p.m. College of the Canyons University Center Nicola’s Kitchen SCORE – Los Angeles Chapter 26455 Rockwell Canyon Road, Santa Clarita 20969 Ventura Blvd., Woodland Hills Wednesday, June 29 IKEA $65; $2 parking fee Members free; $10/one-time trial guest 600 N. San Fernando Rd., Burbank Contact & Registration SBDC (661) 362-5900 Contact & RSVP: (818) 347-4737 Network Connection Breakfast 7:15 a.m. - 9 a.m. Contact & RSVP (818) 552-3206 Greater San Fernando Valley Chamber of Commerce All About Business Loans How to Successfully Start Your New Business Tuesday, July 26 Braemar Country Club 4 p.m. – 5 p.m. 9 a.m. – 11 a.m. 4001 Reseda Blvd., Tarzana Essential Steps for Writing a Business Plan VEDC Small Business Development Center $20/members; $25/non-members 9a.m.–1p.m. 5121 Van Nuys Blvd., Sherman Oaks College of the Canyons University Center Contact: (818) 989-0300 Small Business Development Center Free 26455 Rockwell Canyon Road, Santa Clarita College of the Canyons University Center Contact: 818-907-9922 Free ; $2 for parking 26455 Rockwell Canyon Road, Santa Clarita Contact & RSVP: (661) 362-5900 Free; $2 for parking Essential Steps for Writing a Business Plan Thursday, June 30 Contact & RSVP: (661) 362-5900 PartI&II Valley Mega Mixer 9 a.m. – 1 p.m. 5:30 p.m. - 8:30 p.m. Wednesday, July 13 Small Business Development Center United Chambers of Commerce Networking Breakfast Friday, July 29 Build WorkSource Center Odyssey Restaurant 7:30 a.m. 9207 Eton Ave., Chatsworth 15600 Odyssey Drive, Granada Hills Business Mixer and Ribbon Cutting Valley International Trade Association $35 $15/before June 15 for members; $20/at door; 5:30 p.m. – 7:30 p.m. Valley Economic Alliance Building Contact & RSVP: (661) 362-5900 $30/non-members Woodland Hills-Tarzana Chamber of Commerce 5121 Van Nuys Blvd, Sherman Oaks Contact & RSVP: (818) 981-4491 Columbia College Hollywood HR Management Strategy Roundtable: $20/members; $25/non-members 18618 Oxnard St., Tarzana Creating Effective Job Descriptions Market Research for Start Ups and Contact & RSVP: (818) 379-7000 x 109 Free for members; $10/guests 7:30 a.m. – 9 a.m. Small Businesses Contact & RSVP: (818) 347-4737 LightGabler LLP 10:30 a.m. – 12:30 p.m. Thursday, July 14 The Best Western Posada Royale Hotel & Suites SCORE – Los Angeles Chapter Send items for the calendar section of the Business 1775 Madera Road, Simi Valley 330 North Brand Blvd, Suite 190, Glendale Should I Consider a Franchise? Journal to Staff Reporter Mark Madler at Free; registration required $35 in advance; $45 at the door 10 a.m. – 12 p.m. [email protected] or via fax at (818) 676-1747.

Tawni Takagi Doc#SV11-16138-AA BANKRUPTCIES 818-657-6402 File-Date:05/18/11 Bankruptcy information is supplied by Timely Info of Chapter 13: a bankruptcy plan available to individuals Bus type N/A. Jeffrey S Hoffman Los Angeles, Jack Vaughn (323) 664-4423. whose “income is sufficiently stable and regular to enable such individual to make payments under a Pacific First Redlands 800-756-5977 Chapter 7: a “straight” liquidation bankruptcy involv- plan.” The debtor makes payments to a trustee who 7226 Sepulveda Blvd, Ste 200 Epandco Holdings, LLC R.E. ing an appointed trustee to sell all assets by auction or disburses the funds to creditors. Van Nuys 18653 Ventura Blvd #267 other means to pay creditors and trustee fees. 91405 Tarzana The Adult Industry Medical Chapter:11 91356 Healthcare Foundation Chapter 11: a process which allows a business to gain Involuntary bankruptcy: the debtor is forced into bank- Assets:N/A Chapter:11 4630 Van Nuys Blvd, 1st Floor temporary relief from paying debt in order to attempt a ruptcy by secured creditors whose claims total at least Debts:N/A Assets:3,563,000 Sherman Oaks successful reorganization. The debtor remains in con- $220,000. Involuntary bankruptcy may be filed under Doc#SV11-15947-VK Debts:5,689,445 91403 trol of the business during the bankruptcy and the Chapter7or11. File-Date:05/13/11 Doc#SV11-16072-MT Chapter:7 business continues to function. Armen Janian File-Date:05/17/11 Assets:3,550 aka: also known as fdba: formerly doing business as FAW: formerly associated with Ph#-N/A- Philip D Dapeer Debts:722,884 dba: doing business as fka: formerly known as Single asset R.E. 323-954-9144 Doc#SV11-16270-MT R.E. ownership/management. File-Date:05/19/11 Victorville Partners LLC Jeremy Faith 91356 File-Date:05/31/11 7226 Sepulveda Blvd, Ste 200 Daat Asset Management Inc 818-887-2500 Chapter:7 Yarmouth 201, Inc Ronald D Tym Van Nuys 2260 Townsgate Road, Ste 740 Bus type N/A. Assets:0 18375 Ventura Blvd, Ste 423 818-836-1428 91405 Westlake Village Debts:196,716 Tarzana Lending. Chapter:11 91361 Casa Di Pizza And Subs; AKA: Doc#SV11-16399-MT 91356 Assets:N/A Chapter:7 Party Casa Di Pizza And Sports File-Date:05/23/11 Chapter:7 Real Estate Access, Inc; AKA: Debts:N/A Assets:5,800 Bar (Involuntary filing) Vafa A Khoshbin Assets:N/A Doc#SV11-15951-AA Debts:52,804 7543 Fallbrook Ave 310-820-2500 Debts:N/A Warner Center Mortgage File-Date:05/13/11 Doc#SV11-16110-MT West Hills Commercial contractor. Doc#SV11-16432-AA 22212 Dardenne Street Armen Janian File-Date:05/17/11 91307 File-Date:05/24/11 Calabasas Ph#-N/A- Andrew A Goodman Chapter:11 (Invol.) Car, Truck, SUV Toy Store Inc Lynne Romano 91302 R.E. Dev/storage. 818-887-2500 Assets:N/A 5015 Van Nuys Blvd 626-552-0270 Chapter:7 Bus type N/A. Debts:N/A Sherman Oaks Investment. Assets:0 Hollywood Casting, LLC Doc#SV11-16300-AA 91403 Debts:34,828 4827 Ledge Ave 2930 Mojave Court Title File-Date:05/20/11 Chapter:7 Ramsfire Equity Partners Inc Doc#SV11-16747-VK North Hollywood Holding Trust Colleen Marmor (For petitioner). Assets:1,200 8335 Winnetka Ave, Ste 235 File-Date:05/31/11 91601 4910 Libbit Avenue 818-883-8442 Debts:477,563 Winnetka Chapter:7 Encino Restaurant and sports bar. Doc#SV11-16416-AA 91306 Andrew M Wyatt Assets:N/A 91436 File-Date:05/23/11 Chapter:7 818-710-3813 Debts:N/A Chapter:7 Masada Development, Inc Bahram Madaen Assets:N/A R.E. Doc#SV11-15997-AA Assets:N/A 5103 Garden Grove Avenue 818-908-2618 Debts:N/A File-Date:05/13/11 Debts:N/A Tarzana Bus type N/A. Doc#SV11-16710-MT Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents SAN FERNANDO VALLEY BUSINESS JOURNAL June 20, 2011 35

VALLEY BIZ SEEN Greater Valley business events

Senator Dianne Feinstein addressed about 70 local business leaders at a luncheon held by the Valley Economic Alliance on June 1. VICA held its San Fernando Valley Business Hall of Fame event on June 9. From Left to right: Flora Margheritis of Van Nuys Airport, The inductees included Clay Lacy Aviation, Gene Autry, Facey Medical Senator Feinstein and Diana Sanchez of Van Nuys Airport. Group, Sierra Canyon School and the Sheraton Universal Hotel.

The Woodland Hills-Tarzana Chamber of Commerce and Divine Shots performed a grand opening ribbon cutting ceremony for the photography studio on June 6 in Canoga Park. Assemblyman Cameron Smyth (right) named Welcome to the Neighborhood Magazine the “Small Business of the Year” on June 6.

Valley Biz Seen publishes photographs of business-related On May 24, members events in the valleys, of the Chatsworth including parties, Porter Ranch awards dinners, beneﬁts Chamber of Commerce and other celebrations. joined Colleen Bastin Photos must be clearly (center, with scissors) and completely labeled in a grand opening including formal name ribbon cutting ceremony of event and exact date for Enchanted Bridal it took place. in Chatsworth. Please e-mail photos to [email protected] and don’t forget to include contact information. Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents 36 June 20, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL Games: Studios Face Off to Meet Creative Challenges Gaming today Continued from page 1 Game studios say it takes about 18 months Danny Bilson, executive vice president of for a video game to go from conception to core games at THQ. “You need to be making store shelves. those, and if you are, it is a goldmine. And if The process is typically broken down into not, it is difficult because they are expensive.” three phases: pre-production, which defines Hitting that jackpot requires a compelling the vision of the game; production, which is story, an immersive environment, download- when design, game play, art and animation able content and strong marketing, said Ryan teams take the game from a rough form into a Schneider, brand development director for polished one; and post-production, which is Insomniac Games. where final effects are added, testing is done “If it does reach beyond being just a video and the game is fine-tuned. game and becomes a brand, chances are it has Design studios like Insomniac and WayFor- become a hit,” Schneider said. ward have their own testers doing quality Historically, gaming companies would roll assurance. out new consoles every five years, forcing What may sound like a dream job can be game developers to adapt with new titles to awfully mundane and repetitive, Beck said. suit the features of the new console. But as “You get to play video games all day, but it gaming technology becomes more advanced is the same game played for countless hours and consistent across brands the cycle appears until your eyes bleed,” Beck said. to be slowing down, experts say. Game studios say the process for developing and testing new games for new consoles New consoles PHOTO BY DAVID SPRAGUE can be especially time-consuming and costly. Create: Insomniac’s Jacinda Chew helps Colin Thomas at the company’s Burbank ofﬁce. It doesn’t make business sense for a new For that reason, there’s a benefit that comes generation of consoles to debut every five from game companies keeping the older sys- years when performance can now only be The Video Game Industry by the Numbers tems in place for longer, they say. improved incrementally, said Christopher $25.1 BILLION: “No one is losing by not having a new con- Swain, director of the USC Games Institute Spending in the U.S. on video games, hardware and accessories in 2010 sole,” every five years, Swain said. at the University of Southern California. 72 PERCENT: Number of U.S. households that play video or computer games For one, game development staff is experi- At the industry’s largest trade show, held 267: Total number of game developers and publishers in California in 2009 enced with designing for those consoles. And earlier this month at the Los Angeles Conven- designing for new systems may sometimes tion Center, only Nintendo announced a new 13,041 : Number of direct employees in video game industry in California in 2009 require studios to invest in additional software home console. $4.9 BILLION : Amount added to the U.S. Gross Domestic Product from the entertainment and systems just to begin the game develop- The Wii U, scheduled to debut next year, software industry in 2009 ment process. features a controller with a built-in touch- “Through the learning process it (the cost) screen that has game developers thrilled over 37 YEARS OLD : Average age of a gamer goes down, especially with sequels,” Bilson the possibilities for new play features and the 55 PERCENT : Amount of gamers playing on phones or handheld devices said. chance to do something groundbreaking. The average cost to develop a major game THQ is busy with “Darksiders II” one of Source: Entertainment Software Association title is between $50 million and $60 million, the launch titles for the Wii U, which will sup- Swain said. port first-person shooter and action games, THQ developers are incorporating the Wii first generation Wii system, he said. Game developers say competition to pro- Bilson said. The game follows the exploits of U tablet controller into the game play for “The magic happens when developers get a duce games with stunning visual elements and Death, one of the Four Horsemen of the Apoc- “Darksiders II” with a live inventory screen hold of the technology and expand the concept new player interaction is fierce, especially in alypse, as he embarks on a quest to restore showing the types of armor and weapons of these types of games,” Beck said. light of fewer console launches. mankind and redeem his brother, War. available to players. The first version of the Insomniac Games had that sort of opportu- Rockstar Games made strides this spring Bilson said developing for the Wii U is a game required players to switch from one nity in 2006 when Sony released the PlaySta- with the facial capture technology for “L.A. big step for the company, considering the screen to another to see their inventory. tion 3. Noire,” which is played on the Xbox 360 and attention new consoles receive and the small John Beck, the general manager at Way- “Resistance: Fall of Man” was a key game PlayStation 3 systems, Bilson said. THQ made number of games available to play. Forward, said he hopes that his development for the console, and it generated a lot of buzz leaps with the technical destruction in the “That is the third platform we can build on team soon will have access to Nintendo’s tech- for the company, Schneider said. “Red Faction” game franchise, he said. rather than just two,” Bilson said, referring to nology to begin making games for the Wii U. “It became identified with the hardware “When we see something better we want to Sony’s PlayStation 3 and Microsoft’s Xbox The Valencia studio, which makes console and and was a showpiece of what the PS3 could strive to be better,” Bilson said. “The competi- 360. handheld games, has made several titles for the do,” he said. tion drives the creative challenges.” Marketing: Developers Blast All Channels to Build Buzz Continued from page 1 “Michael Phelps: Push the Limit” is one such example, said Peter Matiss, vice presi- at Mile 9, a marketing firm in Calabasas. dent of marketing for 505 Games in Woodland Whether products are springing onto the mar- Hills. ket in the fall or in a few years, the goal is to With more than 3.8 million Facebook fans, get on the radar, he said. the Olympic gold medal swimmer is drawing How game developers market a product buzz to the game, Matiss said. depends on the style of the game, the genre “Michael Phelps has tremendous PR and the type of consumer. They use a variety cache,” he said. “Everyone wants to know of channels to reach their audience: trailers, what it’s like to be a champion.” interactive gaming Web sites, social media and Game developers also have an ally in the public relations campaigns geared toward industry trade publications, said Martin Rae, engaging online, print and broadcast media. president of the Academy of Interactive Arts Trailers can make it or break it for game & Sciences based in Calabasas. developers, said Steven Rosenbaum, creative Reviewers often get later versions of a director of games for Buddha Jones, a Holly- game and keep the excitement alive among wood-based company that produces trailers. potential players, Rae said. “A trailer is what sells the game,” he said. “The real killer is when you announce a Some of his current projects include Dead date and miss that,” Rae said. “Then the buzz

Island, Prototype E3, Red Faction and Battle- PHOTO COURTESY OF THQ can go away.” field 3 Trailer. Show: E3, held in Los Angeles this month, is the game industry’s major marketing event. Michael Pole, CEO for Trilogy Studios in Trailers for games such as “Call of Duty,” Van Nuys, said he has planned an upcoming “Prototype” and “BioShock” helped those launch in 2003, Xfire enables users to chat One product that has recently generated trip to New York to promote some of the com- game development companies clinch millions with each other, even while playing different buzz online is Minecraft’s Lego-focused virtu- pany’s new products. of dollars in sales, Rosenbaum said. games, Donovan said. It also offers the abili- al world that has attracted more than two mil- “We want to be covered in daily periodi- The amount of exposure game publishers ties to take screen shots, videos and to broad- lion downloads, Donovan said. cals and weekly periodicals,” Pole said. can receive online also is significant, said cast the games live, he said. “The game is not even completed yet,” he But the best success rises from combining Mark Donovan, president of Xfire,aWeb “If you have a new game that gets really said. development, sales and marketing efforts. application company that allows gamers to hot, everyone gets to see that you are playing Some games are snagging attention “When all three of those are working chat directly inside of the games. it, and naturally they want to go out and buy through social media channels such as Face- together, that’s when the magic happens,” Pole With more than 19 million users since its it,” Donovan said. book and Twitter. said. Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents SAN FERNANDO VALLEY BUSINESS JOURNAL June 20, 2011 37

‘The big ‘It is dedication, ‘I never realized challenge is tenacity, the how much of an communication ability to work impact you can and being sure along and solve make in a short nothing is left to problems.’ amount of time.’ chance.’ Scott Ehrlich, Christine Deschaine, Cindy Gray, InSite Development, Lee & Associates, Moss & Company, PAGE 13 PAGE 30 PAGE 14

PEOPLE IN THE NEWS H Mann, Alfred E...... 27 S Haire, Casey ...... 5 Mann, Josh...... 29 Sackler, Allen...... 14 A Cobos, Kelly ...... 16 Han, Stewart...... 26 Matiss, Peter ...... 1 Schlaifer, Jack ...... 29 Abel, Bert...... 29 Cooper, Ken ...... 3 Harding, Dave...... 29 Merlo, John ...... 16 Schneider, Ryan ...... 1 Abrams, Natalia...... 5 Cserkuti, John ...... 29 Hernandez, Marco...... 25 Milmeister, Justin...... 8 Searcy, Velma...... 13 Aksacki, Kevin ...... 10 D Horton, Gregory L...... 27 Morrotta, Joseph...... 26 Selbo, Joseph ...... 29 Albert, Michelle...... 8 Debord, Larry ...... 26 J-K N-O Serletic, Matt ...... 3 Arensmeyer, John...... 1 Deschaine, Christine ...... 30 Jackson, Charlie...... 5 Nathanson, Todd...... 15 Shen, Anna...... 30 Ayoub, George M...... 27 Thomas, Gary...... 30 Jones, Dave...... 1 Nemcoff, Marnie...... 16 Sikka, Jagjit ...... 10 B Devir, Owen ...... 12 Kallio, Joseph...... 25 Neuman, Dawn...... 30 Sikka, Punardeep ...... 10 Bazylevsky, Bo...... 3 Dierckmann, Matt...... 29 Kaufman, Francine ...... 26 Obama, Michelle ...... 30 Skya, Gelena ...... 29 Beach, Paul ...... 27 Dines, Brad...... 3 Keady, Jack...... 6 P Smith, Sam...... 1 Beck, John ...... 1 Donovan, Mark...... 1 Kieffer, Brad...... 1 Padilla, Manny...... 16 Swain, Christopher...... 1 Beck, Roger...... 29 E-F Kirshner, Mort...... 14 Pink, Theresa...... 13 Szyman, Katie ...... 27 Belden, Trevor ...... 29 Ehrlich, Scott...... 13 Kiviat, Alan...... 27 Pole, Michael...... 1 T-V Benson, David ...... 1 Erickson, Robert D...... 29 Kommers, Carrie ...... 10 Pratt, Clyde ...... 27 Tamkin, Ron...... 14 Bilson, Danny ...... 1 Evans, Nicole...... 1 Krugman, Scott ...... 1 Prince, Spenser...... 1 Tomsic, Stan...... 13 Borchenko, Nataliya ...... 25 Fisher, Avram...... 7 L Puccia, Shoshana ...... 1 Tuomey, Vince ...... 8 Buckley, Lindsay ...... 1 G La Valle, John ...... 6 R Valdespino, Gustavo ...... 25 Burk, Kenneth...... 7 Garcia, Cesar M...... 27 Liebes, John...... 14 Rae, Martin...... 1 Vargo, Angela ...... 6 C Geraci, Greg ...... 29 Lukenbill, Susan ...... 27 Robledo, Silverio ...... 29 Vervloet, Eric ...... 3 Carraway, Brad...... 1 Gilles, Mike...... 10 M Roehrlein, Gerhard ...... 27 W-Y Caswell, Scott ...... 29 Granger, Tricia ...... 1 Mackenzie, Gwen...... 15 Rosenbaum, Steven...... 1 Walk, Billy ...... 29 Cazoria, Katie ...... 5 Gray, Cindy...... 14 Maddocks, Brian ...... 13 Yaggy, Stephanie...... 5 Clark, Bill ...... 29

COMPANIES IN THE NEWS H-I Medical Illuminating, Southern California Health Health Net ...... 1 Intl...... 26, 27 Institute...... 25 # Buddha Jones ...... 1 Hughes ...... 6 Medtronic ...... 26, 27 Southern California Honda 505 Games ...... 1 C illi Commercial Real Microsoft ...... 1 Dealership Association.30 A California Association of Estate ...... 15 Mile 9...... 1 Southern California Real ABC ...... 13 Health Plans ...... 1 India’s Flavor ...... 10 Moss & Company ...... 14 Estate Alliance...... 14 Academy of Interactive California State University ING Clarion...... 15 Music Mastermind...... 3 Southwest Airlines...... 6 N Arts & Sciences ...... 1 Channel Island...... 30 Insomniac Games ...... 1 Sperry Van Ness...... 15 NAI Capital ...... 29 Academy of Television CB Richard Ellis...... 29 Intel Capital ...... 3 State Farm Insurance ...... 30 NAILPRO ...... 5 Arts & Sciences ...... 25 College of the Canyons.....13 IRIS International...... 27 Stellar Microelectronics.....27 Advanced Bionics ...... 27 Colliers International...... 29 J-K National Retail Federation...1 Nintendo...... 1 Super Walmart...... 16 Aerowire Technical Credit Union National Jefferies & Co...... 5 Northridge Fashion Center..1 T Services...... 13 Association...... 16 Kaiser Family Foundation....1 Norwegian Air Shuttle ...... 6 Table One Marketing ...... 10 All Valley Federal Credit CT Realty Investors ...... 29 Kidz Lidz...... 13 O-P THQ Inc...... 1 Union ...... 16 D-F Kinamed, Inc...... 27 American Stroke Dashing Diva ...... 5 One Lambda, Inc...... 26, 27 Trilogy Studios...... 1 K-Swiss, Inc...... 3 Operation Gratitude...... 30 Tutor Perini Corp...... 8 Association...... 25 Elite Merchant Solutions .....8 L Anderson Companies...... 8 Federal Realty Investment Painted Nail, The ...... 5 TV Guide Network ...... 5 Lee & Associates...... 29, 30 Anthem Blue Cross ...... 1 Trust...... 15 Pasadena Angels...... 13 U-X Liberty Global ...... 3 B Fisk Electric Company ...... 8 Premier America Credit USC Games Institute...... 1 Life Time Fitness ...... 3 Bellacures...... 5 Food Consultants Group...10 Union ...... 16 Valley Industry & Commerce Los Angeles Association Bex Restaurant...... 13 Frontier-Kemper Q-S Association...... 1 of Health Underwriters ...1 Blue Shield of California....30 Constructors, Inc...... 8 Quallion, Inc...... 26, 27 Valley Presbyterian Los Angeles Police Credit ROB/OPI Concept Salon.....5 BMO Capital Markets...... 8 Futuremed ...... 27 Hospital ...... 25 Union ...... 16 Row 44 ...... 6 Boston Private Bank & G Virgin Records ...... 3 Lufthansa Technik ...... 6 Shopping Center Trust...... 5 Gaucho’s Village...... 10 Virtual Guard, Inc...... 12 Lunda Corp...... 8 Investments, Inc...... 15 Boys & Girls Club of the Genesis Financial ...... 1 Walt Disney Co...... 30 West Valley ...... 30 Glendale Galleria ...... 1 M SoCal CDC ...... 29 WayForward ...... 1 Brain Attack Coalition...... 25 Global Support Mission.....30 MannKind Corp...... 27 Sony ...... 1 Wells Fargo Bank...... 13 Bringing Hope to the Grove, The...... 5 Matadors Community Southern California Xfire ...... 1 Family ...... 30 Grubb & Ellis...... 29 Credit Union ...... 16 Gas Company...... 30

These Indexes list the people, associations, organizations, schools, etc., that are mentioned in this week’s issue. The numbers refer to the page(s) on which the name is found. Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents

38 June 20, 2011 COMMENTARY SAN FERNANDO VALLEY BUSINESS JOURNAL Proposed Tax Bill Signals Rate Increases, Threatens Recovery bill is moving through the state legis- use, excise and college districts). That number does not even The new taxing powers in SB 653 could create lature that would have a tremendous VICA vehicle taxes include city, state and federal tax laws that are the same dynamic within the state. Aimpact on local jurisdictions, business- LOCAL UPDATE have persisted already in place. The varying tax rates can also put es and residents. Senate Bill 653 (Steinberg) for decades. SB California currently has the highest sales and communities at odds. The heavier focus on would make drastic changes to California’s CATCHING THE 653 would use tax rates in the nation. The state rate is set at local taxes to fund local government would tax structure by providing counties, communi- LOCAL BUSINESS ISSUES change that. The 8.25 percent with local governments retaining create an additional burden on lower-income ty college districts and county offices of edu- THAT FALL THROUGH authority of the ability to add up to 2 percent. SB 653 does communities. Communities with a higher tax cation new authority to enact taxes. these diverse not include a cap on the taxing rights it grants, base would have a clear advantage over SB 653 seeks to fundamentally change the THE CRACKS local govern- giving jurisdictions the authority to raise taxes lower-income areas, increasing the divide financial relationship between state and local ments to enact without a limit. California sales and use taxes between wealth and poverty. governments. As the state plans to significantly different taxes at varying rates would create could far exceed 10.25 percent, ensuring the While a two-thirds majority is needed to cut back its funding stream to counties, munic- inconsistency and uncertainty for businesses. state’s continuing economic stagnation. raise taxes in California, SB 653 exploits a ipalities and special districts, the bill opens up Under SB 653, employers would be In addition to sales and use tax increases, loophole in state law that would allow counties new revenue possibilities at the expense of required to withhold and remit personal income the 188 new local tax jurisdictions created by to enact new, higher taxes without a super- taxpayers. taxes imposed by counties, community college SB 653 would be empowered to impose new majority. SB 653 is not the solution to the SB 653 will result in higher taxes across a districts and county offices of education. Busi- Vehicle License Fees of up to 1.35 percent. state’s fiscal problems, and we cannot allow state where economic recovery is severely lag- nesses with employees who live in different This taxing ability will not only hit taxpayers’ local jurisdictions to be handed the authority to ging behind the rest of the nation. California’s communities would be required to comply with wallets, but increases the cost to the state for tax businesses and residents out of the state. unemployment rate remains at 12 percent, well the unique tax jurisdictions for each employee. administering the potentially divergent taxes above the national rate of 9.2 percent. Numer- Imagine the record-keeping nightmare for a between various counties and districts. Do you think counties, community college ous concerns and potential complications sur- small business with employees spread across Higher taxes and distinctive laws between districts and county offices of education should rounding SB 653 have been raised by business county and education district lines. districts and counties provide unfair competi- be allowed to enact taxes? How will local groups, including VICA and the CalChamber. Businesses could be faced with managing tive advantages for businesses in different funding be maintained as the state budget Restrictions on the ability of counties, com- compliance for as many as 188 different local jurisdictions. Business leaders often draw continues to be cut? Email your responses or munity college districts and county education tax jurisdictions (including: 58 counties, 58 attention to the fact that diverse tax rates from thoughts about the column to offices to propose local personal income, sales, county offices of education and 72 community state to state impact economic development. [email protected]. BUSINESS MARKETPLACE BUSINESS & PROFESSIONAL SERVICES DIRECTORY LAW CAREGIVERS REAL ESTATE Helping Hands Caregivers When they need more than you can give...

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SAN FERNANDO VALLEY BUSINESS JOURNAL COMMENTARY June 20, 2011 39 On the Road to the End of the World he end of life on Earth as we know it is By pure happen- hoods, counting the number of inappropriately 21600 Oxnard St., Suite 250, coming. stance, it was exactly large mansions adorning postage-size lots. Try Woodland Hills, CA 91367 T Main Phone: 818-676-1750 • FAX: 818-676-1747 No, it’s not the finality of an asteroid falling 50 years ago, that the topping the monstrosity at the corner of www.sfvbj.com on Washington, D.C. (although there are some 405 opened. Its most Hayvenhurst Avenue and Adlon Road, south of who would see an upside to that), the gradual famous moment was, The Boulevard, where a reality show is being erosion of the planet due to global warming, or no doubt, the O.J. filmed for the television enjoyment of the cul- PUBLISHER & PRESIDENT the fulfilled prophecy of one of those doom- Simpson slowmo car turally and aesthetically elite. Pegi Matsuda and-gloom preachers. chase. And sadly, sev- Unfortunately, on Saturday night, you can’t [email protected] / 818.676.1750 It’s the result of the insidious actions of a eral years ago, attend a performance at the new Valley mysterious cabal. The culprit is… Caltrans. Mikhail Markhasev Performing Arts Center since it’s dark; EDITOR Yes, according to the media, elected offi- KALEIDOSCOPE shot and killed Bill however, you can take your pedometer to Jaclyn Giovis cials, and the bureaucrats who really run Cosby’s son Ennis at determine how far away you’ll have to park for [email protected] / 818. 316.3125 things, our Valley will come to a screeching OURCHANGINGVALLEY the Mulholland a future performance. halt the weekend of July 15-18, when the San Martin M. Cooper offramp. Sunday morning, it’s off to brunch at the STAFF REPORTERS Diego Freeway is closed for 53 straight hours. One-half million Sagebrush Cantina, where you are urged to Mark Madler (Not that it will be easy to tell the difference people use the 405 on a typical summer week- bring a biker, or two, home for dinner. After- [email protected] / 818. 316.3126 between a complete closure and the degree of end. There is no truth to the rumor that the San wards, drop by the beautiful new Vons Pavil- accounting, aviation and aerospace, banking & movement on the 405 any weekday between 4 Diego Freeway is the only man-made structure ions in Woodland Hills, somehow in marked finance, manufacturing, media and entertainment, and 7 p.m.) that can be seen from the moon by the naked eye. demographic contrast to the 99 Cents Only transportation, and the Cities of Burbank, Supervisor Zev Yaroslavsky has warned Here’s the good news related to the whole store right next door. Antelope Valley and Simi Valley 10-mile widening project, as Caltrans sees it: that we should “Stay the heck out of here.” And Sunday evening, enjoy a few margari- Jessica Vernabe Not to be outdone, Mayor Antonio Vil- “This project is expected to create 18,000 jobs tas at Casa Vega, playing that popular parlor laraigosa, he of that ever-present gleaming during construction. Once built, the improve- game, “So How Many Mexican Restaurants [email protected] / 818. 316.3123 education, family business, government and politics, smile, reassured us with his positive attitude: ments will ease congestion, increase mobility ARE there in the Valley?” health care, hospitality and tourism, “It will be an absolute nightmare.” by moving twice as many people as a regular While you’re planning your weekend, here insurance, restaurants, retail, One wonders if Gaspar de Portola, with use lane, decrease commute times for all driv- are a few Valley museums you may not have Cities of Glendale and Santa Clarita his 54 Spaniards and 100 mules, trudging ers, enhance safety, reduce air pollution and heard of: Andres Pico Adobe, the Ararat- through the Sepulveda Pass on the afternoon of promote ridesharing.” Eskijian Museum, the Burbank Aviation Mary Catherine Holcomb August 5, 1769, thought to himself, “What if Oh yes, and it will cost $1.34 billion. Museum, the Nethercutt Collection and [email protected] / 316.3124 they built a freeway through here, everyone But for those who still harbor concerns, as a Museum, and the Bolton Hall Museum. advertising/marketing, biotech, law, became used to using it, and then they shut it public service, we offer the following agenda Of course, you could always spend the real estate and technology down. Wouldn’t that be a fine mess?!” Of for the July 15-18 weekend in our Valley: weekend at home. course, he thought that in Spanish. Friday evening, drive out to Roscoe and the RESEARCHER Of course, it doesn’t have to be a mess. 405 and let the pungent odor of malts, hops, The shortest distance between two points is Josh Dausch During the 1984 Olympics, “the Miracle of and whatever else they put in Bud Lite assail under construction. [email protected] / 818. 316.3130 the Freeways” took place. We were informed your nostrils. Don’t forget to spend a nostalgic – Noelie Altito CONTRIBUTING COLUMNISTS that the entire City of the Angels would moment in memory of the late, lamented become gridlocked. But by staggering work Busch Gardens and the days (before being Martin Cooper, President of Cooper Martin M. Cooper Our Changing Valley shifts, banning trucks from freeways during acquired by a Dutch company) when Communications, Inc., is Immediate Past Brendan Huffman Capitol Offenses President of the Los Angeles Quality and rush hour, and a few other tricks of the trans- Budweiser was a significant contributor to the PHOTOGRAPHER portation trade, we reduced traffic by about 7 community. Productivity Commission; Founding President David Sprague percent – leaving the freeways clear throughout Saturday morning, take a leisurely stroll of The Executives; Vice Chairman of the Boys & Girls Club of the West Valley. the Games. through south of Ventura Boulevard neighbor- ADVERTISING SALES MANAGER Jamie Chien Film Industry Adjusts to Viewing Habits [email protected] / 818.676.1750 x 19 ADVERTISING ACCOUNT MANAGER don’t know about you folks, but I like lion domestic sub- gloom about it, and he’s still finding steady Victoria Brown watching DVDs. It’s simple. You pop in a scribers, Netflix work. Idisc and — voila! — the movie starts play- invested in its stream- Opportunities crop up with new formats, he [email protected] / 818.676.1750 x 12 ing. Apparently, I’m an old fart. My fiancé, the ing content. said, noting that his dream was never about tech wiz, recently rigged up four different It clinched a new making DVD extras. Those projects simply ADVERTISING & EVENTS COORDINATOR machines so we can stream Netflix videos via deal with CBS and provided a steady paycheck, allowing him to Rikki Valle the Internet. I finally learned how to work all expanded relation- work on other creative endeavors. He’s work- [email protected] / 818.676.1750 x 18 of the controllers, and I was feeling pretty good ships with 20th Cen- ing on a documentary for HBO at the moment. about making the switch. tury Fox and Lions- My guess is some of those who lost a job at PRODUCTION MANAGER That is, until I read that Walt Disney Stu- gate to offer hit Disney or Warner Bros. are in the same boat. Marcia Lindahl dios in Burbank — one of the largest employ- FROM THE shows such as “Glee” Some will struggle to find work for a while. [email protected] / 818.676.1750 x 27 ers in the Valley with more than 5,000 employ- NEWSROOM and “Mad Men.” Some will immediately land on their feet. And ees worldwide — cut about 200 jobs (June 15), That’s great for Net- some may get job at a studio on the digital side CIRCULATION DIRECTOR in part because DVD sales are dropping. The Jaclyn Giovis flix customers like of the business. Michael Levine cuts include layoffs and unfilled positions, me, but it was painful I can’t blame the studios for aligning them- [email protected] / mostly in the company’s home entertainment for some of the workers at Fox and Lionsgate selves with major changes in the movie busi- 323.549.5225 x 247 division in Burbank, according to anonymous who lost their jobs because of the declining ness. It’s impossible to stop the kind of change sources cited in various articles. home entertainment trend. that’s rattling their home entertainment divi- CONTROLLER Warner Bros. Entertainment let 50 peo- Sales of DVDs, Blu-ray discs and digital sions. (As a newspaper journalist, I understand Nancy Schwartz ple go from their Burbank headquarters last movies fell 18 percent in the first quarter com- the pain and opportunity that comes with [email protected] / week. Double whammy. pared with a year ago, according to the Digital advancements in the digital space.) 323.549.5225 x 202 I can’t help but feel a little responsible. I Entertainment Group, an industry trade For the studios, Netflix’s innovation is haven’t walked into a video store to rent a group. snatching up sales in one division and adding ASSISTANT TO THE PUBLISHER DVD in ages. And I can’t remember the last Not only are DVD sales declining, but sales in another — digital distribution. While it Michael Stirk time I bought a DVD for my home collection. fewer people are going to movie theaters. (No will take time to shore up the profitability gap [email protected] / 818.676.1750 x 13 With Netflix streaming, I have no reason to guilt about declining box-office sales here. I between physical and digital content, the con- shuffle DVDs in and out of the mailbox. Come frequent the theaters.) For those who follow the tent itself is king. That much is not going to to think of it, I don’t have a use for the Blu-ray industry, none of this comes as a newsflash. It change. player my tech wiz bought when they first is worth noting, though, because Valley resi- Netflix, meanwhile, is planning on taking came out. dents and workers affected by the layoffs may over the world. In its first-quarter note to share- Material published in the San Fernando Valley Business Journal is copyrighted by CBJ, LP or its licensors, including any original wire services. Such material is So I’m one of more than 23 million Netflix or may not find a job. If they find one, there’s a holders, the company said its competitive strat- protected by U.S. and international copyright laws and treaties. All rights consumers contributing to the demise of one good chance they may not be doing exactly egy “is to grow as fast as we can, so we can reserved. Certain trademarks, services marks and trade names appearing in this publication are owned by CBJ, LP. All other trademarks, service marks and trade content format and layoffs. Guilty. what they’ve always done. afford more content, more marketing and more names appearing in this publication are the property of their respective owners. Netflix is sitting pretty. It reported net I spoke to an acquaintance, who owns a R&D (research and development) than our Readers of The San Fernando Valley Business Journal may not reproduce, republish or redistribute this publication or any material found in it without the income of $60 million on revenues of $719 small post-production house in Los Angeles, competitors.” express written consent of the copyright holder. million in the first quarter ended April 25. about the topic. His company produces DVD To obtain permission to reuse or republish material copyrighted by CBJ, LP, please contact our Copyright Clearance Center Inc. at 222 Rosewood Dr., That’s compared with net income of $32 mil- extras and behind-the-scenes content for some Business Journal Editor Jaclyn Giovis can Danvers, MA 01923. Phone: 978-646-2600 Fax: 978-646-8600 e-mail: lion on revenues of $494 million in the same of the studios. Sure, he’s watched demand for be reached at (818) 316-3125 or at [email protected]. www.copyright.com Reprints are available from Wright’s Reprints, (877) 652-5295 ext. 104 or e-mail period last year. In addition to adding 3.3 mil- that content drop off. But he’s not doom-and- [email protected]. [email protected]. Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents 40 June 20, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL GALPIN GETS IT.

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CONVENIENT NAVIGATION TOOLS Page 9: 20 in Their 20s special report features young local business leaders. ON THE COVER COMMENTARY TECH: United Online taps into the appeal of HUFFMAN COLUMN: ...... 39 The Digital Edition makes moving through the Journal easier than nostalgia with new website, Memory Lane. EDITOR’SCOLUMN: ...... 39 MANUFACTURING: Vitesse Semicon- ever. Links allow you to instantly follow story jumps, go directly ductor returned to the NASDAQ after a five- LEADERSHIP: 20 in Their 20s year absence. ENERGY: SolarWorld of Camarillo has PROFILES: Profiles of 16 of the 20 .10 from the Table of Contents to the stories you want to read, and signed a deal to develop a solar system for ENTREPRENEUR: David Wurth, L.A. Dept. of Water and Power. The owner and editor-in-chief of C-Suite advanced system involves bulk distribution Quarterly magazine...... 12 smoothly flip through the pages of the paper. of energy. EXECUTIVE: Justin Kendrick, associ- RETAIL: Westfield starts lining up its retail mix at the proposed Village development that ate administrator of Palmdale Regional will link Topanga Plaza and the Promenade MedicalCenter...... 10 in the next several years. The company in the LEADERS: The owners of Infinite Com- past few weeks has been giving more details munications, Parham Nabatian and Kay- ACTIVE TABLE OF CONTENTS about the project and sending out glossy van Mott, have managed to become a ► brochures to the neighborhood. fixture in the Valley business community by attaching themselves with Move easily from the Table of Contents to any THE LATEST NEWS older mentors who are powerful in the ENTERTAINMENT: Avenue Six Studios community...... 14 story in the paper by simply clicking on the adds to filming opportunities with a New York streetscape to its facility in Van Nuys..3 name or description. TECH: Digital audio company DTS reports COLUMNS & FEATURES strong earnings as Blu-Ray DVDs, which contain the DTS audio format, become GIVING: ...... 16 mainstream...... 4 CROWLEY COLUMN: ...... 17 LAW: Law firm Michelman & Robinson MADLER COLUMN: ...... 18 forms advertising, marketing and media Every listing in the TOC takes you directly where REAL ESTATE: ...... 31 department...... 5 you need to go. VALLEY BIZ SEEN: Greater Valley THE LIST Business Events...... 32 LARGEST COLLEGES & INVESTMENTS: Valley Stockwatch.....33 UNIVERSITIES: ...... 21 AROUND THE VALLEYS: News and notes from around the greater San Fernando PEOPLE Valley area ...... 34 AT-A-GLANCE HEADER AUTOS: Interview with Lou Gonzales, CALENDAR: ...... 36 owner of Antelope Valley Chevrolet in Lan- ► caster. He’s a long-time area businessman Major functions are available at the top of every who didn’t give up on the industry or the area In The Next Issue after his Saturn business folded in the demise THE LIST: 6 of the brand...... Largest Manufacturing Companies page. Quickly access the Front Page and Table of SPECIAL REPORT: ADVERTISING SUPPLEMENT Manufacturing: Contents from any page in the digital edition. Valley’s Top Companies EDUCATION ...... 23 SUPPLEMENT: R l Estate

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Previous Page 2-Page Spread 1-Page View Thumbnails SDBJ User Guide Front Page Table of Contents Zoom In Zoom Out Next Page Y BUSINESS JOURNAL UP FRONT March 14, 2011 3 sion at Van Nuys Studio Meets Filming Needs venue Six adds 12 sound stages, studio support buildings, secured parking and class A office buildings. N treetscape for a T b Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents

EFFICIENCY TOOLS Vitesse Returns The Digital Edition helps you move quickly through the to NASDAQ Journal, while connecting you to online content. Story jumps TECH: Move eases disruption at Camarillo firm. now function immediately with a click of your mouse, and it’s By MARK R. MADLER Staff Reporter easier than ever to visit our advertisers and forward articles Vitesse Semiconductor Corp. has returned to the S NASDAQ after a five-year absence and being rele- to your colleagues. gated to trading on the Pink Sheets. The move by the Camarillo-based company makes its stock more attractive to investors as the tradability improves. Vitesse started trading on the NASDAQ Global Market on March 2. In the first week the company’s ACCESS ONLINE TOOLS shares dropped by $0.20. Spokesperson Ronda Grech refused to make a ► company representative available but in a prepared statement CEO Chris Gardner said the listing was a Click on article headlines to see the online new beginning for the company. “With the passage of this important milestone, version of the story. Perfect for when you want Please see VITESSE page 37 to share stories with your colleagues.

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o FOLLOW STORY JUMPS INSTANTLY B Vitesse: BackI on NASDAQ ► Continued from page 1 required quarterly earnings statements. At the Don’t get lost while reading a story. time, Vitesse was among a number of compa- Vitesse is now positioned to fully capitalize on nies being investigated by the U.S. Securities our growth opportunities and to expand our and Exchange Commission for backdating of By simply clicking on the story jumps, you will Wall Street sponsorship,” Gardner said in the stock options. statement. Former CEO Louis R. Tomasetta, former Quinn Bolton, an analyst with Needham Chief Financial Officer Yatin Mody, and be transported to the rest of the story. & Co., agreed that returning to the NASDAQ Eugene F. Hovanec, a former executive vice was a big deal as the ability for institutional president were fired from the company in the Need to go back to the beginning? investors to buy and sell on the Pink Sheets spring of 2006. Gardner became chief execu- can be poor. The NASDAQ, he added, is a tive in May of that year. muchP more liquid market. Last December, the SEC filed civil fraud Click on the “continued from” text to start over. Investors on the buy side and the brokers charges against Tomasetta, Mody, Hovanec and dealers on the sell side are more likely to and former manager and Director of Finance pay more attention to Vitesse. During the peri- Nicole Kaplan. Vitesse settled the fraud case od the company was on the Pink Sheets, a firm with the SEC by paying a $3 million civil like Needham did not give much thought to penalty. making trades on Vitesse shares, Bolton said. Tomasetta and Hovanec were also separate- “Just the tradability and liquidity of the ly charged by the U.S. Attorney’s office in shares is a big improvement for the company,” New York with criminal charges. Bolton said. During the period of delisting Vitesse fol- The delisting from NASDAQ took place in lowed two parallel paths. June 2006 after the company failed to file One was running the business itself; devel-

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$3.00 VOL. 16 NO. 13 June 20 - July 3, 2011 www.sfvbj.com 2 June 20, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL 4 June 20, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL SAN FERNANDO VALLEY BUSINESS JOURNAL UP FRONT June 20, 2011 3 News and notes from SAN FERNANDO VALLEY BUSINESS JOURNAL NEWS & ANALYSIS June 20, 2011 5 around the greater AROUND THE VALLEYS San Fernando Valley area International to Asia, the K-Swiss in United Kingdom, Canada, SAN FERNANDO VALLEY office in anticipation of adding employees. said Abrams, who has been a regular customer Australia, New Zealand, the Deal with The firm recently hired Jack Dvir, a for- since January. “I like relaxing with a glass of JUNE 20 - JULY 3, 2011 VOLUME 16, NUMBER 13 Caribbean and Latin America. mer Edward Jones advisor, for its team of wine at the end of the day.” “The NBA Finals footage Gym Chain CALABASAS wealth management professionals. Cazorla said The Painted Nail was born out is spectacular,” said Paul Life Time Fitness will Financial Pointe serves clients along the of her own dissatisfaction with the mediocre Up Conserve: ValleyCrest Landscape Com- Tobyansen, operations pro- develop apparel line 101 Corridor in the San Fernando and Conejo level of service she received as a nail salon New Health Bill CORRECTION ducer at Cameron-Pace. panies has started a water management Web valleys and Ventura County. customer. Front with shoe company. Tough Game “We’re thrilled that fans from site for the commercial real estate industry. “We are confident to expand our physical A comedian looking for a career change, as far away as Australia, Life Time Fitness runners The Web site is aimed at helping property office because industry insight reveals that Cazorla said she got her nail industry training, Pinches Insurers The photo that France, Spain, Portugal, soon will be sporting some managers and owners to adopt better large financial advisement firms are placing saved up money, took out a loan and opened appeared in the City of Turkey and United Kingdom new kicks from K-Swiss. practices. more pressure on their financial advisors by up shop in 2009. Refusing to settle for basic REGULATION: State regulators seek Burbank article on Page can experience FUSION 3D The Westlake Village- The site is organized into four categories increasing the minimum amount of revenues furnishings, she used white slipcover furniture 29 of the San Fernando technology and enjoy this ‘at based shoe developer recently — Innovation, Trends, Technology and they must generate to continue,” said Elad from her own home to decorate the salon. control over health insurance rate hikes. Valley Business Jour- the game’ experience.” announced it will serve as the Resources. Bloggers will report on and ana- Goren and Stephen Thomas, owners and Offering customers extra glam requires the nal’s 15 Years of Busi- Thecompanysaiditis exclusive footwear and appar- lyze current events in water management, new co-founders of Financial Pointe. willingness to spend money, Cazorla said. By JESSICA VERNABE Staff Reporter Hi Def: ESPN broadcast NBA Finals games for the first time using 3D cameras. ness Excellence maga- now collaborating with ESPN el provider for the fitness technology available to property owners and “When I first opened, spending the money A power struggle between health insurance com- zine is incorrect. The Hoop Stars Group broadcast the NBA ny founded by noted filmmak- to supply its camera system company’s running-themed share resources and tips on conserving water. was hard, because I didn’t know if I was going K-Swiss offers panies and state regulators over who should control photo (left) depicts a Finalsgamesin3Dinthe er James Cameron and cam- for broadcasting additional programs and events busi- ANTELOPE VALLEY to be making it back,” she said. new kicks to Life insurance rate increases is gaining intensity. view of Burbank’s Play in All U.S. and around the world. era developer Vince Pace. sporting events on the ESPN ness, which is called Life NORTHRIDGE However, it didn’t take long for customers A new health insurance rate regulation bill pro- media district. The games were televised The pair has worked together 3D network. Time Run. K-Swiss has also PHOTO BY RINGO H.W. CHIU to discover the salon, and now The Painted Time Fitness. Dimensions Shoes: Official sponsor. Promote: PAGE 3 poses giving the powers to the California Department live, in 3D, and high-definition for years to create innovations Cameron-Pace and ESPN been named the official Rose Hills Memorial Park & LANCASTER Nail brings in between $30,000 and $40,000 a of Insurance and the Department of Managed Health for the first time ever. It also for 3D in theatrical films and had previously collaborated footwear and apparel sponsor more than 40 years ago. It Mortuaries selected marketing agency LA month in revenues and attracts celebrity Care. The departments currently review rate increase Cameron-Pace Group was the first time the Burbank- now bring that same expertise on the All-Star Game, Friday of more than 30 Life Time introduced the first all-leather ads to create an advertising and marketing Music: Sierra Toyota Scion is sponsoring clients, Cazorla said. proposals, but carriers have the final say over the cameras broadcast NBA based company had duplicate to television broadcasts. Night Fights, Winter X Endurance events nationally. tennis shoe, the K-Swiss program. Save: Valley Crest employees discuss a water management project. a concert series in downtown Lancaster that Cazorla estimates she spends about 5 per- Beauty rates they set. The bill passed the Assembly this ON THE COVER INVESTMENT: Entrepreneurs pitch their Finals in 3D. camera systems to cover NBA The 3D NBA Finals Games 15, and the Masters Through the multi-year “Classic,” in 1966. The com- LA ads does offline and online marketing will run through August. cent of the salon’s revenues on perks such as month and is being reviewed by the Senate. ideas to angel investors in Lancaster ...... 13 Cameras systems devel- games in two cities. games were shown on ESPN Golf Tournament. agreement, K-Swiss said it pany now offers performance for a wide range of clients, from food pro- only good on the day of a passenger’s JetBlue Valley. Concerts begin at 6:30 p.m. at the band- complimentary drinks. In the beginning, she GAMES: Cameron-Pace The insurance industry is up in arms about the bill Area game studios develop video INTERVIEW: oped by Cameron-Pace is a compa- 3D in the U.S. and on ESPN -- Mark R. Madler will work with Life Time Fit- and lifestyle footwear and ducers to hospitals to financial services. flight. The program will last through the end The nominees were: Greg Baker, Eric stand on Lancaster Boulevard at Elm Avenue. spent about 20 percent on those amenities, but and its estimated annual cost of $30 million, as pro- games for new consoles with millions at Cindy Gray of property ness to develop a co-branded, clothing for several cate- “We're honored to be working with Rose of the year. M. Book, Nancy Cartwright, Lois Curran- Local restaurants, including the Lemon Leaf that has decreased as the business has grown, 14 jected by a government committee. stake. Industry competition is stiff. management firm Moss & Company...... event-themed apparel line. gories. Hills,” said agency President Dan Katz,who “By partnering with JetBlue, we are able to Klein, Jolene Koester, Fred F. Mautner, Café, will provide meals on the go. she said. Meanwhile, state regulators say the legislation is REAL ESTATE: In Perfect The Calabasas-based firm release. generate musical hooks, said The local company also will “Countless athletes has been working with funeral industry add value to our current passengers while intro- Joyce Pearson, Joel Simon, Gary M. The dealership is proud to bring entertain- Cazorla said she is careful to balance MARKETING: LifeafterE3seesgaming Illi Commercial Real necessary to eliminate “excessive” rate hikes and Estate starts investment division...... 15 received $6.8 million from Create-and-share, company spokesperson Lexi offer discounts and promo- already rely on K-Swiss to clients since the mid-90s. “As a memorial ducing our service to travelers who do not typi- Thomas. ment to the downtown area, said Paul Ondo, spending by offering cheaper beverages like argue the implementation costs will not be as steep as companies marketing products through a Harmony Intel Capital and Liberty Bazylevsky said, is about Newman. It is the back end tions on performance support their training and rac- park and funeral services provider, Rose Hills cally use public transportation,” said Mark The 2011 Fernando Award recipient will General Manager, Sierra Toyota Scion of champagne and wine for general customers variety of channels. Global estimated. THE LIST Venture capitalists, angel and $4 million from “empowering everyone to for the create-and-share plat- footwear and apparel to Life ing needs,” said Ken Cooper, is the crown jewel. What they do, others in Nitti, Metrolink's director of customer engage- be announced in September. Lancaster. and reserving cocktails for those getting spe- From 1999 to 2009, health insurance premiums INSURANCE: Insurance carriers and angel investors. It received $5 experience the joy that comes form that Music Mastermind Time Run participants. vice president of Life Time the industry see and take note of.” ment. “Additionally, one less automobile on the “This is an exciting opportunity to pro- cialty service packages, which are sold at investors provide funds PHOTO COURTESY OF THE PAINTED NAIL rose 131 percent for families, according to a 2009 regulators are facing off over proposed LIST STORY: Recently released million in funding for the from making and sharing hopes to have ready for “Time’s focus on training, Endurance and Athletic roadways is good for the environment.” mote Sierra Toyota as a premier auto sales higher prices. survey by the Kaiser Family Foundation. That’s for Music Mastermind. project in early 2010. great music.” The company release by mid to late sum- running and triathlon aligns Events, in a written state- BURBANK facility in the Antelope Valley and to meet Service: Katie Cazorla (left), owner of The Painted Nail in Sherman Oaks, greets celebrity customer Candace Cameron Bure. The Painted Nail offers lower prices, com- The Painted Nail health care insurance legislation. products by local medical device CONEJO VALLEY much higher than the 38 percent increase in workers’ Entertainment technology The company’s music spent three years developing mer, she said. perfectly with the perform- ment. “We see a natural fit to WOODLAND HILLS our customers in a relaxed and festive envi- pared to other nice salons in the area, Abrams companies...... 26 debuts a reality TV wages and the 28 percent inflation rate during the RETAIL: Retailers at area malls are company Music Mastermind technology combines ele- its technology, he said. Bazylevsky, a Wall Street ance categories that K-Swiss have them engaged with our Fly and Ride: JetBlue passengers can ronment,” Ondo said. said. Manicures start at $20 and pedicures start show for TV Guide. expecting higher sales this year, which MEDICAL DEVICE is closer to releasing its cre- ments of music production The technology, called bond trader, runs Music Mas- is focused on,” said Erik programs, events and brand.” now use their boarding pass for a free ride Volunteer: Finalists for the 53rd Fernando WESTLAKE VILLAGE Upcoming concerts are Wild Side per- at $30. PAGE 5 Please see INSURANCE page 33 could lead to more hiring. MANUFACTURERS LIST: ...... 27 ate-and-share music platform tools, interactive entertain- Sound Better, can turn the termind with founder Matt Vervloet, vice president of Life Time Fitness operates aboard Metrolink to and from Bob Hope Air- Award were announced on June 17. forming on July 14, the Queen Nation Tribute “I think of it as two hours of having a cou- after receiving $10.8 million ment and social engagement, human voice into an instru- Serletic, a former executive sports marketing for K-Swiss, about 90 centers in 20 states, port. The award recognizes volunteerism and Grow: Financial services firm Financial Band on July 21, and the Runaway Train ple drinks and hanging out with my friends, UP FRONT COLUMNS in funding from private said president and COO Bo ment, create studio quality with Virgin Records. in a news release. according to its Web site. Boarding passes must be printed and are civic accomplishments in the San Fernando Pointe added space to its Westlake Village Band on Aug. 18. Colorful Changes and for that price, it’s really cheap,” Abrams Profile investors. Bazylevsky, in a recent news backing tracks and beats and --- Mark R. Madler ---Jessica Vernabe PHOTO BY DAVID SPRAGUE K-Swiss was founded said. INNOVATION: Cameron-Pace Group BANKING: All Valley Federal Retail Sales Rise, 16 Reality Risks broadcast the NBA Finals games in Credit Union opens new branch ...... BEAUTY: Nail salon counters industry’s cheapened image 3D in the U.S. and globally ...... 3 HEALTH CARE: Talks of making The Painted Nail a reality Studios Play for Winning Titles, Glory Massage and show started when a television producer Mall Stores Hire MUSIC: Entertainment technology physical therapy institute moves meetings approached Cazorla at the salon’s grand open- Games, also are anxious for the opportunities new Endless with glamorous amenities such as cocktails and free Wi-Fi. GAMING: company Music Mastermind received to a larger building ...... 25 ing event. Companies battle gaming technology gives them to push the enve- The Law Firm RETAIL: Sales are expected to $10.8 million in financing from REAL ESTATE: SoCal CDC receives By JESSICA VERNABE Staff Reporter “Nail Files” on the TV Guide Network airs over the years to cheap, fast and dirty.” She recalls being hesitant about the idea at for development opportunities. lope through innovation. 3 gthe private investors...... U.S. SBA certification...... 29 Refillin June 21. To stand out from the crowd, some area first, but decided to go for it to raise the salon’s Gaming studios invest tens of millions of dol- hampagne is on the house and TV The Painted Nail is one example of how salons are even making their businesses desti- visibility. MARK R. MADLER beat last year’s figures, malls say. PARTNERSHIP: Staff Reporter lars into developing game titles each year. How K-Swiss will serve ROSENBERG: Supreme Court approves paper tray cameras are rolling at The Painted more salons are focusing on offering higher- nations for social and charity events. A few of “My whole life is put into this business, By JESSICA VERNABE Staff Reporter creatively they respond to a new console format, or as the exclusive footwear and apparel class action waivers...... 31 Nail, a Sherman Oaks nail salon. end facilities and services to avoid the indus- those salons include ROB/B OPI Concept and to just not be sure what they’re going to Cindy Gray offers Video game fanatics aren’t the only ones impa- 3 "! " !! ! C find a new twist on an existing one, can mean the Local malls are expecting bigger crowds as shop- provider for Life Time Fitness...... Owner Katie Cazorla attracts customers by try’s cheapened image, said Stephanie Yaggy, Salon and Bellacures in Studio City, and tiently waiting for Nintendo’s Wii U game console COOPER: 405 closure won’t be pretty.....39 show could be scary,” Cazorla said. “I’m secrets on moving difference between profitability and financial diffi- pers find the urge to spend after pinching pennies for Commercial offering extravagant amenities – free cham- executive editor of NAILPRO magazine in Dashing Diva in Tarzana,Yaggy said. going to give it a try and see how it works.” and Sony’s PS Vita handheld game box to hit store up the ladder. culty. so long. NEWS & ANALYSIS EDITOR: Layoffs hit studios...... 39 '" pagne, wine and cocktails with their nail Van Nuys. Sherman Oaks resident Natalia Abrams Hosting a business-based reality comes PAGE 14 shelves. “There is more investment (today) in the prod- Retailers expect a boost in sales this year, mall $ " service, a coffee bar, free Wi-Fi, a party lounge “One of the greatest claims to fame of the said The Painted Nail has the most inviting with risks, Yaggy said. Development teams at area gaming studios, uct and the marketing to become a Top 10 hit,” said officials in the Valley region say. Experts say that BEAUTY: The Painted Nail is hoping to and a hair salon. And now she is hosting a nail industry is it’s an affordable luxury,” atmosphere she’s seen at a nail salon. FEATURES Loans including industry powerhouse THQ Inc. in means stores will be hiring more workers. wow guests by using a reality show, #"! reality show to let people know about it. Yaggy said. “But I think that’s gotten confused “This place is comfortable and gorgeous,” Please see NAILS page 31 Please see GAMES page 36 Agoura Hills and Burbank-based Insomniac Retailers at Glendale Galleria are expecting sales a mobile salon and other amenities...... 5 AROUND THE VALLEYS: Business ! to rise by about 5 percent this year compared to last 4 End the tedium. BANKING: First Private Bank & Trust in briefs from the region...... LIMITED-TIME OFFER " year, said Shoshana Puccia, senior marketing man- GIVING: We make finding ager for the shopping center. That’s causing many of Encino changes name to Boston Private Lee & Associates professional ""# "' ! 5 30 Origination ' the mall’s stores to boost hiring efforts, she said. Bank & Trust...... volunteers in Uganda ...... a great loan easy. Bank’s Name Change Brings Boston to the Valley Games Need Hype to Stay Alive “They want to make sure they are prepared to COLLABORATION: In-flight firm CALENDAR: ...... 34 Fee Waived ! $" offer good customer service and foster increased ! " #!"! to-coast provider. “We are $200 million in revenues, so this is Row 44 Inc. lands partner...... 6 VALLEY BIZ SEEN: 8IP TBZT UIBU HFUUJOH B HSFBU –Upto1%– industry. sales opportunities,” Puccia said. Greater Valley FINANCE: First Private Bank “We are not a community bank,” Jackson Loans originating from not something that will pop up on the radar MARKETING: Studios aim to BANKING: Tutor Perini Corp. acquires Business Events...... 35 DPNNFSDJBM SFBM FTUBUF MPBO IBT UP !"" ! For game developers, the conference was only a A dozen stores at the mall have announced job ! " #!"! & Trust takes on moniker of said. “We are not competing against the com- Southern California screen,” Jackson said. kickoff to a major marketing campaign that begins openings, including Coach, Hollister, Tilly’s, various construction companies ...... `7 CF IBSE "U -'$6 XFSF MFOEJOH munity banks. We are a national banking and The signs at the Encino branch plus smaller ignite buzz early, keep fueling it. & (in millions) now and will continue until their game hits store Sketchers and others. ENTREPRENEUR: Van Nuys-based NPOFZ UP HSPX TNBMM CVTJOFTTFT " Boston-based holding company. wealth management organization.” ones in Granada Hills, Westlake Village, Bur- By MARY CATHERINE HOLCOMB and shelves. If a game launch was successful, the next Antelope Valley Mall Boston Private Q1 2011 Q1 2010 The also is seeing improve- Elite Merchant Solutions, a credit card In The Next Issue EFEJDBUFE MPBO PGåDFS XPSLT XJUI t 3FBM &TUBUF -PBOT Boston Private’s parent, bank and Santa Monica were changed over the MARK R. MADLER challenge is keeping the buzz alive. If it flopped, ment in the retail climate, said Tricia Granger,the Financial Holdings Inc., also operates banks processing firm...... 8 VQ UP NJMMJPO By MARK R. MADLER Staff Reporter Commercial/Industrial $54.3 $50.2 Memorial Day weekend. Staff Reporters then the question becomes whether to keep playing mall’s director of marketing. Retail sales from Janu- THE LIST: ZPV FWFSZ TUFQ PG UIF XBZ UP '% in Boston, the San Francisco/Silicon Valley The bank’s clients were notified of the RESTAURANT: India’s Flavor opens t /P QSFQBZNFOU QFOBMUZ A name change for an Encino bank gives a Commercial Real Estate $180 $176.7 for a chance to win popularity, or whether to go ary to April saw a single-digit percentage increase, Largest IT Consulting Firms EFMJWFS FYBDUMZ XIBU ZPVS CVTJOFTT !# ' #"!"' region and the Seattle area. name switch in a letter sent out prior to it tak- Game on or game over. back to the drawing board. she said. new Glendale location offering t 1SFGFSSFE 4#" MFOEFS well-known East Coast banking and wealth The Boston area, however, is a slow growth Construction/Land $2.4 $7.1 ing affect on May 27, Jackson said. The stakes are high for video game companies Largest Internet-based Firms OFFET 4P XIFUIFS JUT B TUPSFGSPOU """ "!"! “What they are hoping for is that, right out of “We’ve actually seen better sales this year for the entertainment...... 10 management firm a bigger presence in South- market with weak demographics, so it is not Residential Mortgage $161.5 $142.2 Since being acquired by Boston Private as they head to E3 – the world’s largest gaming SUPPLEMENT: B TUVEJP PS B TVJUF PG PGåDFT PVS &!"" the gate, they are building excitement and buzz,” first four months of this year than we have for (the TECH: ern California. unrealistic the holding company expanded Financial Holdings in 2004, the bank’s cus- conference – to launch their products. The confer- same period) the last couple of years,” Granger said. Virtual Guard relocates to larger DPNNFSDJBM MFOEJOH UFBN HFUT JU First Private Bank& Trust took on the elsewhere in the country, said Casey Haire,an Home Equity $4.3 $5.8 tomers have always been made aware of the Brad Carraway, vice president of brand strategy 12 Education ence, held in Los Angeles earlier this month, is the “We’re hopeful that it will continue.” space in Chatsworth to support its growth... EPOF FBTJMZ (877) 714-5328 moniker Boston Private Bank & Trust at the analyst who follows Boston Private Financial Other Consumer $12.3 $13 role of the parent company, Jackson said. blowout marketing event for those in the gaming Please see MARKETING page 36 For a loan advisor end of May. for Jefferies & Co. Source: Boston Private Financial Holdings Inc. At the same time the name change took Please see RETAIL page 33 The move is the latest by a bank that has After hitting a rough patch with bad con- effect, the four Boston Private Financial banks San Fernando Valley Business Journal (ISSN 1526-0712) is published biweekly with a special issue in December by San Fernando Valley Business or email Journal, 5700 Wilshire Blvd., Suite 170, Los Angeles, CA 90036. Editorial, sales and production offices located at 21600 Oxnard St., Suite 250, transitioned in recent years from a purely com- struction loans in Florida and Southern Cali- consolidated their operations to offer all the Woodland Hills, CA 91367. Periodical postage paid at Los Angeles, CA and at additional mailing offices. Subscription price: 26 issues, $44.95. For [email protected] new and renewal subscriptions, call 1-818-676-1750. All other inquiries 818-676-1750. Single copies, $3.00. Back issues and mailed mercial institution to one serving high-net- fornia that were later sold, Boston Private has In the first quarter ending March 31, the Los same services at all branches. Previously, the Awards Reception copies $4.50 plus tax and shipping. Address and subscription inquiries to: Circulation Department, San Fernando Valley Business Journal, 21600 !(+,*),&!-* +#&))* Nomination & Awards Application Deadline: Oxnard St., Suite 250, Woodland Hills, CA 91367. This newspaper is designed to inform decision-making executives, investors and managers on worth individuals, entrepreneurs, small busi- stopped its losses except for in Northern Cali- Angeles area bank made $414.8 million in four banks operated independently of one FAMILY BUSINESS Wednesday, September 14 the trends, the growth and the ideas important to commerce and industry in the San Fernando We’re not just for Lockheed anymore. Open to serve your business! ( $() &$")*($ & nesses, and nonprofits. fornia, Haire said. loans,a5percentincrease from the same peri- another, a method that was not effective from Valley. Information in the San Fernando Valley Business Journal is gathered from sources con- Noon Wednesday, August 3rd 5:30 PM - 7:30 PM sidered to be reliable, but the accuracy of this information cannot be guaranteed. Neither that ) *+&,,+ Boston Private’s CEO Charlie Jackson “They have lingering issues, but the worst od in 2010. either a cost or banking point of view, Jackson information nor any opinion which may be expressed here constitutes a solicitation for the pur- $PNNFSDJBM 3FBM &TUBUF -FOEJOH "WBJMBCMF JO UIF 'PMMPXJOH 7BMMFZT For more information, contact us at , or visit Warner Center Marriott chase of sale of any securities. Opinions expressed in letters to the editor and commentaries ....&!.$++# %'(. )' has no concerns that clients will be turned off is behind them now,” Haire said. The cost to change signage, business cards said. AWARDS 818.676.1750 are those of the authors and not necessarily those of San Fernando Valley Business Journal. by the prominence of an East Coast city in the The combined banks have assets of $6 bil- and letterheads is expected to be minimal, “It was an inconsistent approach to the us online at , and click the “events” tab. Woodland Hills POSTMASTER: Send address changes to San Fernando Valley Business Journal, Circulation www.sfvbj.com Department, 21600 Oxnard St., Suite 250, Woodland Hills, CA 91367-6554. 4"/ ("#3*&- t 4"/ '&3/"/%0 t $0/&+0 t 4"/5" $-"3*5" t "/5&-01& name, as the bank sees itself as part of a coast- lion and over $3.5 billion in managed assets. Jackson said. marketplace,” Jackson said. 6 7 8 9 10 11 12

6 June 20, 2011 UP FRONT SAN FERNANDO VALLEY BUSINESS JOURNAL SAN FERNANDO VALLEY BUSINESS JOURNAL UP FRONT June 20, 2011 7 SAN FERNANDO VALLEY BUSINESS JOURNAL June 20, 2011 9 10 June 20, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL SAN FERNANDO VALLEY BUSINESS JOURNAL June 20, 2011 11 12 June 20, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL 8 June 20, 2011 ENTREPRENEUR SAN FERNANDO VALLEY BUSINESS JOURNAL In-fligh Service Provider Lands Engineering Partner Buying Spree Helps Tutor Perini Grow, Build Business Elite Call Center Operators Provide Answers, Support India’s Flavor Expands to Offer Cultural Entertainment Video Monitoring Firm Locks Down Future Expansion TECH: RESTAURANT: GROWTH: Westlake Village-based REAL ESTATE: Company’s enough to cover its backlog. Tutor Perini Chart (NYSE:TPC) Continued from page 8 Glendale ily decided on the Brand Boulevard location, Virtual Guard Inc. Purchases of companies like Frontier- Live Response Sikka said. The venue was a former jazz club, Row 44 expects to announce strategy is to ‘expand our reach Kemper Constructors and Fisk Electric Com- restaurant seeks to draw crowds so it already had a stage and some of the neces- relocates, plans to hire 24 new pany gives Tutor Perini more expertise in the I Headquarters: Sylmar $22.50 “We started to do a significant amount of sary permits needed for offering live entertain- new airline agreement this year. geographically,’ CFO says. underground industry and expands its reach deals through that operation,” Milmeister said. with Indian movies, live music. ment. That made it easy for the family to kick- people in the next two years. I Ronald N. Tutor By MARY CATHERINE HOLCOMB By MARY CATHERINE HOLCOMB in the electric industry, said Kenneth Burk, CEO: $22.25 “We were finally able to get a core group of By Jessica Vernabe Staff Writer start the entertainment right away, Sikka said. By MARY CATHERINE HOLCOMB $19.89 Staff Reporter Staff Reporter the company’s executive vice president and Operators at Elite Merchant Solutions help customers dial into solutions solid (employees), some that are still there Longer business hours, combined with the Staff Reporter chief financial officer. I Employees: 3,096 $22.00 today.” India’s Flavor in Glendale is preparing added alcohol sales, will likely boost revenues Row 44, a Westlake Village-based provider Tutor Perini Corp. is on a multi-million “It strengthens our resume,” he said. Going forward, the company’s revenues guests for a taste of entertainment as it opens a by about 25 percent, Sikka said. That’s com- Video monitoring company Virtual Guard I Market Cap: $924.77 million $19.75 $19.60 of in-flight broadband entertainment systems, dollar buying spree. Burk said future acquisitions are planned $19.86 $19.83 to their credit card processing snafus. had steady growth. Milmeister groomed future second location in downtown Glendale in pared with potential revenues, if the restaurant Inc. is securing its future in the San Fernando this month announced a partnership with an The Fortune 500 civil construction com- for this year, but he declined to discuss I PE (ttm): 11 $19.50 partners at his North Hollywood site, and then mid-July. did not offer entertainment, he said. Valley region with a larger office and plans to engineering firm it hopes will take the compa- pany has purchased three companies since details. positioned them to head other offices. Most of The family-owned restaurant is planning to The need to coordinate the performers expand its sales force. $19.00 ny to new heights. January and has another acquisition in the “Our strategy is to expand our reach geo- I EPS (ttm): 1.86 $19.43 those offices serve as separate business entities offer Indian movie nights, live music perform- sooner than originally planned is one new The company, which got its start in Row 44 has joined forces with Lufthansa works, in an effort to grow business in certain graphically, as well as by picking companies $18.00 under Elite Merchant Solutions, he said. ances and other shows at the new, 130-seat challenge, Sikka said. He and his parents also Calabasas three years ago, recently moved to a I Closing Price: Technik to enable its airline customers – niche industries. that do a lot of work themselves,” he said. Between 2007 and 2009, the company restaurant located at 156 S. Brand Blvd., said PHOTOS COURTESY OF INDIA’S FLAVOR new 3,000-square-foot-facility on Nordhoff Southwest Airlines and Norwegian Air This month, Tutor purchased Frontier- Revenues for 2011 are expected to be in (as of 06/15): 19.60 $0.00 opened a second office in North Hollywood, Punardeep Sikka, the owners’ son and man- Street in Chatsworth. Shuttle – to reduce the time and cost related to Kemper Constructors, Inc., an Indiana- the range of $4.2 billion and $4.7 billion, and an office in Lenexa, Kansas, and another one ager for the new restaurant. Early next year, Expansion: India’s Flavor seats 130 Vice president Owen Devir said the 5/16 5/23 5/31 6/6 6/13 guests, and has a stage to host live installing and maintaining its satellite-based based construction company that builds tun- are still on track, Burk said. Source: Yahoo! Finance in Thousand Oaks. the owners plan to extend the restaurant’s company plans to hire 24 employees at the broadband systems. nels, for $61 million in cash. As part of the In 2008, Elite Merchant Solutions left its hours to 2 a.m., launch an after-hours menu music and other entertainment acts. Chatsworth office within the next two years. “You want to have a partner that has global deal, Tutor also said it assumed about $52 1,800-square-foot office at the North Holly- and offer some dancing, he said. Virtual Guard also plans to open an outside capabilities with what you are trying to do million in debt, of which $35 million was wood storage property and moved its head- “We’re expecting our initial (revenue) sales office near Century City in September, PHOTOS COURTESY OF ROW 44 Security: Virtual Guard moved to with a business plan and Lufthansa Technik Tech: Row 44 provides broadband service to about 80 Southwest Airlines planes. Service: Row 44 system in airline cabin. paid off at closing. quarters to a 5,000-square-foot space in Van growth to be much faster, since we have some- “The goal is to try to do something new,” and hire five people to support that office, he a new location in Chatsworth (above) fits that,” said John La Valle, the company’s Also this month, the company said it Nuys, Milmeister said. The Thousand Oaks thing more to offer the clients,” Sikka said. Kommers said. “They may just need to do said. to accomodate growth at the security chief operating officer and chief financial offi- according to its Web site. to be without in-flight technology and enter- add positions such as software architects, engi- signed a letter of intent to buy Lunda Corp. team later moved to the headquarters site. Restaurant consultants say broadening the their homework a little better.” The company currently employs 12 people ﬁrm. At the command center (right) cer. La Valle says Row 44’s satellite-based sys- tainment for passengers to enjoy, said Jack neers and analysts. for $153.5 million, including $131.8 million With the headquarters relocation, the scope of the business could be a money maker Kevin Aksacki, owner of Gaucho’s Vil- in Chatsworth. Virtual Guard employees monitor Since Row 44 got off the ground in 2004, it tems offer airlines unique benefits that they Keady, an aviation consultant based in Playa “We will hire at least 30 people between in cash at closing and $21.7 million in a note company was able to hire about 25 more if done correctly, but without the right level of lage, a Brazilian steakhouse in Glendale, said Virtual Guard provides video monitoring videos activated by a motion detection has been intensely focused on expansion. This can’t get through other providers, such as Air- del Rey. now and the end of the first quarter in 2012 payable in five years. The deal includes a employees, allowing the company to work preparation it could lead to failure. having live entertainment has helped his 10- services to a variety of high-profile corporate system. The technology for the system year, the company plans to announce another cell. “Those (in-flight entertainment) companies throughout all locations,” La Valle said. supplementary payment based on profitabili- with more clients, Milmeister said. PHOTO COURTESY OF ELITE MERCHANT SOLUTIONS “Entertainment is an entirely different mar- year-old business. He said that’s how he dif- and residential clients. is also used in airports in New York airline customer, La Valle said. “We can go overseas, because we can take are poised to grow faster than the industry The company has come a long way in just a ty targets for three years following the clos- “In this office alone, we were increasing Support: Operators at Elite Merchant Solutions answer phone calls and write e-mails to assist customers in payment processing. ket than the food business,” said Mike Gilles, ferentiates his restaurant from other Brazilian “Our customers include the Los Angeles and the Israeli parliament. Airlines increasingly are offering passen- our service over water, and they can’t,” he said. itself,” he said. couple of years, he said. ing date. business over 60 percent within a fairly short co-founder and chairman of the Food Con- restaurants that claim to be authentic, but are Holocaust Museum, a few downtown Los gers in-flight entertainment options from Wi- Row 44 has partnered with Hughes,the And as technology becomes more “Two years ago, we had no planes installed period of time,” he said. Changed Focus machines to clients who qualified, he said. tions, and other financial services. sultants Group, a Southern California owned by people of other cultures. Angeles restaurants and actors,” Devir said, The company started with about 15 chan- Fi to seatback televisions that allow passengers extensive satellite network, to deliver services advanced, companies such as Row 44 may and now we have 80 Southwest planes,” La Now Elite Merchant Solutions is working In its beginnings, Elite Merchant Solutions With this change, the goal of the business More recently, the company started alliance of food industry consultants. “It saved us through the recession,” Aksac- declining to be specific in order to maintain nels and grew to 100 channels by the end of its to watch movies and TV, play games and to passengers in any territory. The company stand to benefit, Keady said. Valle said. on its newest office in Wellington, Fla., which relied more on sales of credit card processing became getting more long-term clients. offering text message marketing as a value- The original India’s Flavor opened six have to deal with a small kitchen and the need Transitioning restaurant owners should ask ki said. clients’ confidentiality. first year. Now there are about 250 channels, more. Many of the airline industry’s biggest uses its own test plane, located at the Camaril- Row 44 currently employs about 15 people Southwest spokeswoman Angela Vargo Milmeister expects will start operating in equipment as a revenue driver. However, Elite Merchant Solutions started targeting added service. years ago at 3303 N. Verdugo Road in Glen- to train about 15 to 20 more employees. themselves whether they have the necessary However, he said, economic pressures have Here’s how the Virtual Guard video with expectations to reach 400 by the end of carriers offer service through Aircell, which lo airport, to tests its system under various at its Westlake Village headquarters. The com- said one reason it chose to install Row 44 sys- Congratulations to the mid-July. Milmeister said he always knew he wanted the businesses that had been around at least for a Milmeister said he knows companies dale and will remain family-owned and operat- skills for managing an entertainment venue, prompted him to cut down the number of live monitoring system works: When a motion this year, Devir said. provides in-flight broadband entertainment conditions such as high turbulence, La Valle pany also has about 29 employees spread tems in its aircraft is because of the “robust “Our goal is to open either company- processing service end of the business to be his couple of years and appeared to have some eventually reach a point where they can no ed. The family decided to open a second loca- Critical questions whether they are willing to adjust to the later music performances each week to save on detection system is activated, an alert is sent to “We monitor locations in Canada, and we systems through air-to-ground frequencies. said. among its offices in Las Vegas, Illinois and bandwidth” it offers fliers. owned or agent offices throughout the next main focus. sustainability. longer grow at such a fast rate – but his tion, because of growth in the number of cus- Gilles, of the Food Consultants Group, said hours, and whether they will need to target a costs. He said he is also careful to limit the the command center in the form of a video. are working on an installation in Puerto Rico,” Aircell has relationships with Air Canada, “On some flights, we’ve had more than 80 London. Another reason is that Row 44 allowed the couple of years,” Milmeister said. “Our goal is He started to shift focus to processing He paid more attention to the quality of company isn’t there yet. tomers dining at its original location, which making the transition from a traditional restau- new type of customer, Gilles said. more expensive performances to weekends. The video is then reviewed and determined if he said. Alaska Airlines, AirTran Airways, Ameri- people using devices with no detriment to the It has plans to open another office location airline to maintain “complete control of the ‘Our strategy is to expand to continually expand, but (through) manage- transactions about six years ago, along with service and added other services, such as gift “We’re scheduled to nearly double in only seats about 30 people, Sikka said. rant to an entertainment-related establishment Carrie Kommers, president of culinary Sikka’s father, Jagjit Sikka, said he hopes the activation was caused by a false alarm or The system has the ability to reduce the can Airlines, Delta Air Lines, United Air- session speed,” he said. in Asia within the next 18 months, La Valle product from pricing to promotion,” Vargo our reach geographically, able expansion. We don’t want to jump into many others in the industry. Credit card com- card supply and processing, payment process- revenue this year because we’re still in that Incorporating live entertainment at the new is not always successful. marketing consulting company Table One to see his restaurant expansion thrive. an actual threat. Employees at the command amount of security guards employed by lines, U.S. Airways, and Virgin America, Looking ahead, it will be rare for an aircraft said. Additionally, the company is looking to said. as well as by picking anything we’re not ready for.” panies started lending out more processing ing through the Internet and mobile applica- expansion phase,” he said. restaurant was always part of the family’s plan “A lot of entertainment concepts I have Marketing in Los Angeles, said making the “We would like to have people being more center are able to speak to the “threat” and companies, Devir said. And the technology – but not an immediate priority – until the fam- seen are in and out quickly,” he said. switch also requires looking beyond routine. aware of Indian culture and what it is,” he said. Save up to $10,000 on SBA fees (up to 1% of loan amount) on select loans.2 Chase is relay instructions that the customer desires. If used for the motion detection is also used in companies that do a lot necessary, the authorities will be contacted. systems in the Israeli Parliament and airports San Fernando Valley proud to be the nation’s #1 SBA lender,3 and right now we’re offering big savings on new SBA loans and lines Each camera monitored is classified as one in New York, Devir said. of work themselves.’ channel, and every customer will have “We plan to just keep bringing more KENNETH BURK of credit. Plus, we’ve made an even bigger commitment this year - we’ll lend $12 billion to small businesses in between six and 15 channels, Devir said. customers in,” he said. Executive VP and CFO 2011. But hurry, this fee-waiver offer ends August 31. Business Journal 2011 Special Event Tutor purchased privately-held Anderson ANNIVERSARY 1996-2011 Companies for $64.6 million in cash in April, and Fisk Electric Company for $105 million in cash in January. Both acquisitions also include additional payments based on profitability targets over the next three years. FAMILY BUSINESS AWARDS The deals follow first-quarter results that missed analysts’ expectations. Tutor’s net income for the first quarter Thank you for being the voice of The Family Business Awards reception will recognize 25 greater San Fernando Valley ended March 31 was $6.9 million, compared PLATINUM SPONSORS to $20.9 million for the same period last year. family owned businesses. Specialty awards will also be presented in the following categories. That’s a decrease of 66.9 percent year-over- local businesses for 15 years. year. PHOTO BY DAVID SPRAGUE Revenues from construction operations Customer service: Justin Milmeister says the company’s live customer service response gives Elite Merchant solutions a competitive edge in the credit card industry. • Best Family Business – Small Employer (15-50 employees) slid 28.9 percent to $615.3 million, from • Best Family Business – Medium Employer (50-100 employees) $865.1 million in the same period last year. BY JESSICA VERNABE Staff Reporter The company started as a one-man opera- He said he became even more encouraged While the acquisitions should bode well tion and has grown to a business with 48 Elite Merchant Solutions to start a company after hearing complaints • Best Family Business – Large Employer (100+ employees) for the company, there is some concern about redit card processing clients who call employees and about 100 independent con- from a tenant about the frustration of having the company’s performance because the first Elite Merchant Solutions get a live tractors, Milmeister said. FOUNDER: Justin Milmeister his credit card processor down for days. • Innovation Award – Designed or implemented an innovative process or product quarter was “so weak,” said Avram Fisher, person on the line, not an annoying Annual revenues have grown, as well, Milmeister did research into the business C LOCATION: GOLD SPONSORS an analyst with BMO Capital Markets. automated system. Milmeister said. Annual revenues increased Van Nuys and then rented 150 square feet of office space • Fast Growing Family Business – Sustained consistent growth from 2007-2010 In order for the company to hit its annual Justin Milmeister said fast and personal from $4.1 million in 2009 to $5.7 million last CORE OF BUSINESS: Credit card payment at a storage property in North Hollywood in guidance of $2.20 to $2.40 in diluted earn- service is the key behind the success of his year. Revenues are expected to reach about processing early 2002. He landed his first account in ings per share, acquisitions need to be closed growing company Elite Data Processing Inc., $9.6 million this year. August of that year, he said. Wednesday, September 14, 2011 • 5:30 PM - 7:30 PM NUMBER OF EMPLOYEES: See a Business Banker at your and new projects should be booked, he said. known to customers as Elite Merchant Vince Tuomey, owner of AAA Wholesale 48 Milmeister eventually recruited a sales per- Warner Center Marriott Hotel • 21800 Oxnard Street “They have done the first part,” Fisher Solutions. Tools & Supply in Northridge, has been a REVENUES IN 2009: $4.1 million son, so he could focus on other aspects of the Chase branch today. said, referring to the acquisitions. “With us, you call for any kind of service customer almost since the company’s start. He REVENUES IN 2010: business, he said. He later expanded his office Woodland Hills, CA 91367 Company officials say the decrease in and you get a live operator right away (who) said he likes the competitive rates, and being $5.7 million space at the North Hollywood site. operating results reflect the substantial com- answers your call and directs you to one of our able to reach the same customer service repre- PROJECTED REVENUES IN 2011: After attracting more clients, Milmeister 1. Applicable to SBA Express loans up to $150,000. Not applicable if multiple SBA loans are approved or have been approved within the last 90 days totaling more than $150,000. pletion of large hotel and casino projects in Elite staff,” Milmeister said. “I always wanted sentative on the phone when he has a problem. $9.6 million opened his first full-service call center in Nomination and Application Deadline: 12:00 Noon, Wednesday, August 3rd. Las Vegas, a delay in future projects and to have control over the customer experience “You want to feel like you know who Grand Rapids, Mich., in 2005. His brother ran 2. Chase business checking account required to be eligible for fee waiver offer. Offer not available with any other promotions. Application must be submitted by August 31, 2011 and booked increase interest expense related to the com- as much as possible.” you’re dealing with, because they’re handling the office’s daily operations and became a by November 30, 2011. Stated Maturity Lines of Credit, Renewable Lines of Credit, and Chase Auto Finance SBA loans are not eligible for this offer. Fee waiver will be credited at the time pany’s unsecured debt. He says another competitive advantage is your money,” Tuomey said. He said that hasn’t you can’t have your systems go down,” Albert company partner. of closing of SBA loan or line of credit. Minimum loan amount is $10,000. Term of SBA loan or line of credit must be greater than 36 months. Chase origination and other fees may apply, Award nomination and application forms are available at and may vary based on the type and term of the loan. For SBA 504 loans, this offer only applies to closing costs, including appraisal and environmental fees, but not attorneys fees, related

©2011 City National Bank BRONZE SPONSORS The backlog of uncompleted construction customers are likely to speak with the same been the case with other companies he’s used said. That was a turning-point year for the com- to Chase’s senior/permanent loan and shall be limited to lesser of one percent of Chase’s senior/permanent loan up to $10,000 or the actual amount of the closing costs. All extensions of www.sfvbj.com or by calling (818) 676-1750 work at March 31 was $4.2 billion. That sales people and build relationships with them. in the past. pany, Milmeister said. He learned by making credit are subject to credit approval by JPMorgan Chase Bank, N.A. includes new contract awards and adjust- Since the Van Nuys-based company started Michelle Albert, accountant for the restau- Continued Growth mistakes — such as overstaffing and using the Bessolo Haworth & Vogel Kirsch Kohn & Bridge ments to contracts in process that were in 2002, Milmeister has opened several offices rant Drago Centro in Los Angeles, said being Milmeister was working in commercial wrong software products — and growth soon 3. Based on number of approved SBA loans from 10/1/10 through 3/31/11, as reported by the U.S. Small Business Association. For sponsorship and registration information, visit www.sfvbj.com included during the 2011 first quarter total- in the greater San Fernando Valley region, as able to quickly receive technical support from real estate industry and was growing tired of followed. LBW Insurance & Financial Services ing $562.3 million. The company believes its CityCity NationalNational BusinessBusiness BankingBanking cnb.comcnb.com MMemberember F FDICDIC well as offices in three other states. Elite Mer- the company is important. its instability when a friend gave him the idea © 2011 JPMorgan Chase Bank, N.A. Member FDIC. Equal Opportunity Lender. Wells Fargo and click the “events” tab, or contact us at 818.676.1750 financial position and credit arrangements are chant Solutions serves clients in all 50 states. “When you’re in the restaurant industry, of starting a credit card processing company. Please see page 9 13 14 15 16 17 18 19

SAN FERNANDO VALLEY BUSINESS JOURNAL June 20, 2011 13 SAN FERNANDO VALLEY BUSINESS JOURNAL June 20, 2011 15 AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL June 20, 2011 17 18 June 20, 2011 AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL June 20, 2011 19 14 June 20, 2011 PROFILE SAN FERNANDO VALLEY BUSINESS JOURNAL 16 June 20, 2011 BANKING & FINANCE SAN FERNANDO VALLEY BUSINESS JOURNAL | 15 Years of Business Excellence Hopeful Entrepreneurs Make ‘Pitch’ to Investor Panel | 15 Years of Business Excellence Real Estate Firm Offers Investment Planning, Services Experiential Marketing: FUNDING: Lancaster hosts Tomsic said ness idea, the market for the product or serv- “It is dedication, tenacity, the ability to INVESTMENTS: illi represents more than 160 shopping zie, who will head said. The company has 15 employees in Membership Growth Spurs New Credit Union Branch Burbank’s Excellence in Velma Searcy, of the ice, a high-growth industry, and a clear picture work alone and to solve problems,” Ehrlich Company centers in L.A. County, including North- the new division. Encino, two in Valencia and one in Long program to match business plans harness maker of the cost for manufacturing, sales and mar- said. offers shopping center clients ridge Promenade, Encino Place, Glendale President Todd Beach. MONEY: Valley institutions Shotgun Unit, the LAPD Metropolitan Mount- Aerowire Technical keting, and employees. Maddocks, Pink and the other entrepre- Square and Creek- Nathanson says illi Mackenzie was a key hire, who offers ed Platoon, and the LAPD Bomb K9 Unit. and deep-pocketed investors. Services, has a poten- One of the companies taking part in the neurs now must wait to hear the decision from advice on how to grow assets. side Village. has been growing expertise that will push illi forward, benefit from consumers tired of Ten other units submitting videos won The Right Materials at the Right Time Economic Development tial multi-million dol- program fell short of those expectations, investors about who receives money from While the Valley since the company Nathanson said. $100 Office Depot gift cards. By MARK R. MADLER Staff Reporter lar business on her because the owner underestimated the sales Ehrlich and Tomsic. The Small Business By MARY CATHERINE HOLCOMB region’s commer- got off the ground She previously founded the investment national banks and their fees. The credit union sponsored the contest as By Gerri Knilans choices seem endless: viral videos with targeting of marketing materials applies to rightly be viewed as a sign that even an hands, while Mad- and marketing expense required to sell the Development Center said it is ready to assist Staff Reporter cial real estate mar- three years ago. In advisory firm Shopping Center Invest- a way for police units to receive funding at a their millions of “hits” on YouTube; social all whether in print or online,” says expensive brochure or video has fallen s the media capital of the world such city sponsored initiatives as Team Brian Maddocks of Quartz Hill wants to docksprovedtobean 200,000 units needed to make a profit, Tomsic by strengthening the proposals and working ket has mirrored the March, the real ments, Inc., directed the west coast acquisi- embers of All Valley Federal Credit time when the city is cutting back on the electing a company’s marketing mate- networking sites such as Linked-in, Incite’s Jennifer Beever. “That’s how you short because no experience has been buzzing with major entertainment Business, Shop Burbank, targeted market- help Americans — people around the world — excellent spokesman said. out financial information. illi Commercial Real Estate, an Encino- sluggish economy, estate firm opened a tion program for Federal Realty Investment Union, who work in the Santa Clarita budget, said Manny Padilla, Jr.,vice rials can be nearly as difficult as strate- Facebook and Twitter; interactive websites get an audience to interact and join the crafted to emotionally involve a reader or companies such as Warner Bros., ing and media campaigns, grand get fit, but he needs about $400,000 to do it. for the FT-101. “It didn’t mean they weren’t on target. based real estate brokerage and property illi officials say the new location in Trust, a national real estate investment trust, Valley, will now have a closer place A Angel: Ehrlich Pink would not disclose how much money M president of marketing. Sgizing the campaigns and goals the that invite participation by the target conversation.” viewer. Disney World Headquarters, and ABC, openings and encouraging sustained Maddocks has developed the FT-101, an “He did exercise They just weren’t solid in the financials,” she would like to receive from investors, management firm, recently launched a new new division posi- Nathanson Long Beach. More and ING Clarion’s Lion Property Fund. to do their banking. The quality and caliber of the videos took materials support. What used to be a rather audience and those ubiquitous blogs. That seems simple enough yet so many Burbank has positioned itself as the commercial activity citywide. exercise bar that attaches to a door frame and moves I thought only a contortionist could Tomsic said. though she said getting Kids Lidz off the investment advisory services division. tions the company than a year ago, it Mackenzie also was an investment broker for The credit union opened a new branch in the credit union’s staff by surprise, as did the simple decision mostly focused on some Designers of traditional marketing materials still miss the mark as a number of Flexibility Is King premiere southern California destination In one of the most competitive markets gives the user a full-body and cardiovascular do,” Tomsic added. Investors are also looking for what Ehrlich ground would not cost millions. Company officials say the division will for the market’s opened an office in Valencia. Sperry Van Ness. the Super Walmart Center on Carl Boyer amount of campaigning the units did to get form of print (ad, brochure, folder, etc.) has materials have long recognized the companies and their agencies can sadly Flexibility is king when it comes to for businesses, residents and visitors in in the country, Burbank continues to workout. He has put together a business plan, Investors say they typically want a return calls the “it” factor: certain qualities in a per- Keeping the operations local would be a provide its clients – mostly shopping centers Mackenzie rebound. “WewillbeinWestL.A.shortly,” “She’sgoingtobringinmanynew Drive, choosing the location to capitalize on its votes for their entries, Padilla said. 15 Years of Business Excellence become complex because of the over- importance of interactivity, but may wonder attest. The disappointment can usually be creating the right response and experience 2011 and for years to come. maintain on top by providing excellent identified a market and built a prototype. of five to 10 times on the original investment son making them able to implement their idea. plus, as well, she said. – with expertise in acquisitions, investment “Even investors Nathanson said. accounts that we’ve never had before,” high visibility. “It was refreshing to see then engaged in whelming number of choices especially in whether ad brochures and direct mail are attributed to mistakes that could have and from marketing campaigns. Interactivity, With major initiatives and strategies in levels of service and commitment that its What’s missing is the money to produce the amount and want specific information from It is an understanding that makes them work “It would surpass my wildest dreams if we sales, valuation, repositioning and long-term that are happy with their assets want to trade To accommodate the growth at its Encino Nathanson said. Despite a still the contest,” Padilla said. the electronic or digital media such as viral still relevant because of the demand for should have been avoided before commit- even in the traditional materials media, place to increase economic vitality and residents, businesses and visitors have Left to right: Mary Hamzoian, Economic Development Manager; Mike Flad,City FT-101 and the ability to get the product into those seeking their assistance. Additionally, 24 hours a day, 7 days a week on their busi- could manufacture here in Lancaster,” Pink strategic planning for their real estate assets. up to something larger,” said Gwen Macken- office, illi hired three new agents, Nathanson shaky economy, All The Patrol Rifle/Tactical Shotgun Unit will videos, interactive or integrated websites. immediate response and feedback that the ting to any specific material. gives us the ability to either tweak or position Burbank for the future, we have become accustomed to. Manager; Greg Herrmann, Community Development Director; Ruth Davidson-Guerra, the hands of fitness buffs. they look for a concise explanation of the business, Ehrlich said. said. “It would be another win for the city.” Valley saw the timing use its check for a public address system at its The role of business in shaping our region Internet has fueled. One is the unwillingness to test market massively change on short notice. On the weathered through the storm and Assistant Community Development Director and Joy Forbes, Deputy City Manager. That is why Maddocks participated in the as right to expand shooting range. The Metropolitan Mounted Concentrate on Function With so many choices, how do you material with the target audience. Another other hand, decisions for minor modifica- navigated our way to the top. Major “Winning Pitch” program, hosted by the city with a third location, Platoon needed the money for its “Mini- and preparing it for the future. No matter how high-tech, no matter select the right marketing material to create is that the call for action or response is tion or radical revision should only be vacancies that were once an eyesore are of Lancaster, which aims to put entrepreneurs Q&A: Gray said Kelly Cobos, Mounties” underprivileged youth program. 1996-2011 how flashy, the purpose of marketing mate- the experience that delivers? unclear — again, a one-sided conversation made as part of a flexible process that thriving new destinations such as in front of private investors who are willing to vice president of mar- And the Bomb K9 Unit will use it award for rials never changes: to promote a product that leaves the recipient disinterested, the analytically reviews and determines the Flapper’s Comedy Club (former Macaroni fund start-up companies. keting and business supplies. or service to a target audience. They may Questions Marketing Materials most undesirable outcome for any market- next steps. Flexibility may be the best Grill), Burlington Coat Factory (former Continued from page 14 The program was conceived by Woodland development. Opening: Ribbon cutting at new branch of All Valley Federal Credit Union. The LAPFCU serves more than 40,000 have other goals, such as developing Should Answer ing material. strategy to influence desired behavior rather Mervyns), Nordstrom Rack (former Linens Hills real estate developer Scott Ehrlich,who “We definitely members of the Los Angeles Police Depart- prospects, establishing brand identity or Start by considering the desired out- A third is the exclusion of those who than disinterest. 'N' Things) and Ashley Furniture (former borrowed the idea from the ABC reality series, A: It has been a challenge because certain- BANKING & took our time and did credit unions than banks, and the same is true also seen growth in their membership, and ment (and their families), and police clarifying messages. Their most important come before selecting the material to help need to be involved in the planning It wasn’t that long ago when the selec- Circuit City). “The Shark Tank.” The Small Business Devel- ly there have been market rental adjustments FINANCE our homework,” for savings and checking accounts. they have the big banks to thank for that. departments for Los Angeles World Airports function, though, is to help generate a achieve it. process, particularly the sales force during tion of materials was considered final and With the directive to keep Burbank at Let’s talk expertise, opment Center at College of the Canyons and obviously more concessions. When you Cobos said. “We have Where banks still have the advantage is Once banks began eliminating free and the Port of Los Angeles. response that will lead to a desired behav- • Explain in clear language what the marketing strategy sessions. tantamount to casting a die leaving mar- the forefront of business retention and rounded up the investors and the city, with a have less traffic and more competition, you Mark R. Madler been actively growing offering a lower interest rate for mortgages – checking accounts, Premier America Credit The four branches act like a private bank ior with a positive impact; e.g. increased product or service is — no vagueness Additionally, marketing material should keters stuck with the result, be it good or expansion efforts and to create new grant from Wells Fargo Bank, and promoted have to make sure that you are there to state in our membership, 4.96 percent for a 30-year fixed loan, versus Union in Chatsworth and Matadors for the officers, Padilla said. They also offer sales or image promotion. This is the stan- allowed. focus more on benefits to the audience bad. Today, the design strategy behind mar- opportunities by attracting new the program to find interested entrepreneurs. your case on why they should lease. So we which allowed us the the national average of 5.02 at credit unions. Community Credit Union in Northridge both members a greater sense of safety than they dard by which success or failure will be • Explain why someone should buy. instead of features of a product or service. keting materials requires flexibility coupled businesses to the area, the Economic leader to leader. The pitches were heard at Bex Restaurant in really made it through very well. Our occupan- opportunity to open the branch.” Banks have another advantage with their saw an influx of people opening accounts at can find at a commercial bank, Padilla said. judged, no matter how creative or awe- “Without a clear answer, no one will with a review process that facilitates rapid Development Team has focused its efforts downtown Lancaster on June 14. cy numbers stayed very high, markets are very All Valley, which also has branches in plentiful locations and ATMs. Credit unions, their branches. inspiring their appearance may be viewed. react.” The Importance of Process changes that were unthinkable just 10 years on moving “forward in every direction.” Angel investors and venture capitalists can much improving now, but there still is a Lancaster and Palmdale, takes its membership however, have the Co-op Financial Services The free checking accounts are getting Today, the concept of creating experi- • “Ensure that the materials get to the The creation of compelling marketing ago. Changing marketing trends demand it, Spearheaded by City Manager Mike Flad, fill the funding gap for entrepreneurs such as difficult economy. But rents are going back up. from school teachers and postal workers. network to try and offer the same sort of big play in Matadors’s marketing campaign, ence through marketing materials focuses right audience.” materials, the type that makes the target and prospects and customers expect it. the Economic Development Team was Hands-on partners with years of technical and industry- Maddocks. These individuals and groups There are a lot less negations with residents People who are not in those occupations can convenience consumers get from banking at said Marnie Nemcoff, the vice president of more on “new media” with its countless • “Make sure you answer your target audience respond the way the campaign launched in August 2009 to pursue specific expertise. Advisors who offer insights and ideas spend billions annually to assist fledgling and prospects coming in, where for a while, join, if they are a member of the La Mesa Jun- ATM locations. marketing. opportunities for prospect or customer audience’s one question, ‘what’s in it for intends begins with recognizing the guiding Gerri Knilans is president of Trade Press strategic and aggressive approaches to to help you make smarter business decisions. Unmatched entrepreneurs, and help convert their ideas into there they thought ‘let’s make a deal with ior High School PTA in Santa Clarita. When customers are out of the city or out “We have to take advantage where we can,” interaction. Marketers have wasted little me?’” principle behind material selection: to Services. For more information, please call economic vitality and growth for a viable business. every property.’ Certainly during difficult As of September, the credit union had of the state, an All Valley member can use a Nemcoff said. time adding the social networks of the It’s that last point that deserves special influence behavior and get people to act. A (805) 496-8850 or visit the company Burbank. At the same time, the Team integrity. Unsurpassed results. If that’s what you’re looking website at www.tradepressservices.com. “When you are an entrepreneur, whenever times,ayearortwoyearsago,amonth’s 12,113 members, compared to the 10,189 Co-op machine to get quick cash or make a Unlike the move made by All Valley, Internet to their arsenal of materials. The consideration. “Segmentation and niche passive response from the recipient can reinforces long term City Council goals for in an accounting firm, talk to J.H. Cohn. you can get in front of investors who can write concession was not unheard of. Now, buildings members as of March 2009. deposit, Cobos said. Premier America and Matadors have no for a robust economy. checks, that is a plus,” Maddocks said. may be offering $50 off a month. It really It is among the more than 7,000 credit “There is no charge for that,” Cobos said. immediate plans to add more branches. PHOTO BY DAVID SPRAGUE depends on the property and the market. unions in the U.S., serving some 91 million To lure new credit union members, All Matadors has two locations in Northridge, Property: Cindy Gray is optimistic the real estate market will return to pre-recession activity. “My clients are looking for property to buy,” Gray said. members, according to the Credit Union Valley touts more than low interest rates and while Premier America has seven in the Q: What were some of the harder hit National Association. no fees. Los Angeles area and two in Texas. The Economic Development areas? Do you find that the industry is These financial institutions have benefitted Credit union staff is active in the communi- Matadors is still careful with its spending, Funds: Officers receiving $750 check. Team has focused its efforts on recovering? from the public backlash against major U.S. ty, particularly in schools – fitting as the Nemcoff said. Although, she said, if the moving “forward in every A: Rental rates were more affected in the banks for their role in the recent recession. institution started more than 50 years ago economy picks up and puts the institution in a Padilla tells of one officer, who while in west side than in the San Fernando Valley A powerful assortment Plus, most of the largest banks are raising their serving educational professionals. good position, expansion is possible. uniform at a bank, was in the same line as a direction”... At the same time, during the tough times, because the rental rates fees for certain banking services, introducing All Valley staffers have been invited into “We are trying to control costs,” said John man he had once arrested. the Team reinforces long term Maintenance to Management were higher. Rent (rates) had to come down of treasury solutions new fees for other services, which is another schools to talk to students about opening and Merlo, president of Premier America. “We do “If we can help them do their finances City Council goals for a more so, than (rent rates) in the Valley. It’s a turnoff for consumers. managing an account and the importance of not spend a lot of money on brick and mortar.” better, it is one less thing to worry about when much stronger marketplace now in the residen- Credit unions, Cobos said, offer better savings, Cobos said. they are out on the streets protecting the city,” robust economy. Moss & Company Partner Cindy Gray climbed the corporate ladder tial area. The commercial part of the business is to sweeten Fran’s success. deals with no service fees and lower interest “We believe if we establish relations and Giveaway Contest: Los Angeles Padilla said. still a lot more difficult. Growth is slower than rates on personal and car loans. focus attention on assisting youth with finan- Police Federal Credit Union expected, but our feel in the field is that people ™ Data from the National Credit Union cial literacy that is a way to give back and can The Los Angeles Police Federal Credit Staff Reporter Mark Madler can be In the current nationwide downturn, and shares her view on the real estate market. feel much better than they did. And, again, it’s Opportunity at every step. Association backs that up. grow the membership,” Cobos said. Union awarded $750 checks to three police reached at (818) 316-3126 or by e-mail at economic development is more essential Lidz: Pink before the investor panel. the commercial end that’s still lagging. As of March, the national average rate on a department units in its first ever “Partners in [email protected]. He splits his meager than ever to bolster City services such as By MARY CATHERINE HOLCOMB commercial space and three storage facilities A: Back in the days when I started, women 60-month new car loan was 4.12 percent at a Credit Unions Market Community” video contest. savings between a credit union and a police, fire, parks and recreation facilities, The city, which also helped facilitate the Staff Reporter consisting of about 550 storage spaces. Cindy Gray in business in property management were few Q: How do you feel about the industry’s credit union, compared to 5.46 percent at a Free Checking Services The winners, chosen by vote by credit commercial bank. youth and senior centers, libraries and program, said it received more than 30 appli- Nine employees have been with the and far between. As our company grew, we future? bank. Interest rates for CDs were higher at Other credit unions in the Valley area have union members were Patrol/Rifle Tactical TITLE: From its start in Fran Bigelow’s kitchen to its stature as a growing national business, Fran’s Chocolates schools. Without support, needed cations. Staff members selected 13 to go company for more than 25 years, which Gray Partner and President of the had a large number of women in very top key A: I’dliketothinkwe’llbebackand services would require substantial cuts, before the program’s investor panel. indy Gray, partner and president of the says is one of the reasons for the company’s property management division positions in the company. When it was really a rolling like we were prior to the recession. I’m has been the defi nition of sweet success. And as Fran’s commercial bank, we’ve been there from the start, resulting in a diminished standard of The finalists showed diversity in their prod- property management division at Moss growth. BORN: July 13, 1952 man’s world, the partners put me in charge. optimistic that we are on an upswing here. EDUCATION FOR THE REAL WORLD living for everyone. To that end, the ucts and their backgrounds. Maddocks is on & Company, is proof that hard work “With that kind of longevity, you can do it The challenge … was that I was younger, so I Anything can turn on a dime, but my clients Hirings, promotions We turn expertise into results. C MOST ADMIRED: helping to keep that success fl owing. That includes providing Fran’s with the right treasury management Economic Development Team was active duty with the U.S. Air Force at Edwards and dedication pays off in the long run. in your sleep,” she said. “In this business there “I admired my mother had to prove myself. I was always walking in are looking for property to buy. In Southern and special accomplishments Start your Masters or Doctoral Degree NOW! steadfast in its commitment to job growth, Air Force Base. Theresa Pink, a former stunt- In 1971, Gray started out in the Sherman is a lot of transition, and when you do that, very much who unfortunately passed meetings where there were all men. But I California, there is such a strong marketplace. solutions, such as fraud prevention, end-of-day sales fulfi llment and easy-to-track fi nancial reporting. PEOPLE ON THE MOVE in local business encouraging a dynamic business culture woman and part-time actress, developed Kidz Oaks company’s maintenance department, you lose so much.” away in 2007 from cancer. She was a full realized, forget my age, forget everything else, Phillips Graduate Institute invites you to complete your graduate degree in as little and boosting the high quality of life that Lidz, a spill-proof lid for fast-food cups. scheduling maintenance men to fix problems at time wife and mother of four. She instilled and go in and do what you do. In the industry, Q: Where do you see yourself in the characterizes Burbank. All giving Fran’s the cash effi ciency it needs to continue creating the sweet moments America loves. CATERING STAFFING Other pitches included specialty harnesses area properties. Question: You definitely climbed the in all of us that we could accomplish in years gone by, property management was future, and what would be your advice to People on the Move as 16 mos. to 2 ½ years at a special program cost Providing the right tools and resources for the aerospace industry, online rental of lux- The company’s four partners Ron Tamkin, ladder here at Moss and Co. What brought very different. You would put a sign out front, someone who is looking to advance their anything.” Kforce is pleased to announce the for the business community with: ury gowns, a vintage clothing retailer, a board Allen Sackler, Mort Kirshner and John you to this company, and how did you prove put a flag, people would come in and it was career? Learn more about our comprehensive treasury management solutions. Cary Bilstein is the place to recognize deserving CAREER TURNING POINT: promotion of to Market • No city income tax game developer and a gourmet burger and Liebes,tooknoteofherhardworkand yourself? “It wasn’t so much very simple. The big challenge nowadays is A: I don’t see an end in sight, because I Director of all Finance and Accounting business professionals. shake restaurant. gradually gave her opportunities to climb the Answer: I was going to school and I had a turning point rather than an evolution of communication and being sure nothing is left really am enjoying what I am doing and have Call 1.818.518.1629 or visit bankofamerica.com/businesssolutions2 operations in their Greater Los Angeles !TTEND OUR NEXT )NFORMATION • No gross sales receipt tax Distributors have shown interest in Kids corporate ladder. been working for a property management to chance here. You have to be so on top of it surrounded myself with fabulous people. The It features photos and brief bios on new PROGRAM OFFERINGS: constant learning of all aspects of property market. • Clean and safe city Lidz and are willing to ship it to retailers once She began handling leases. Then she company in Encino. A lady that was working management in my 40 years with the and document everything—Ican’ttellyou company is going on now because they had professional promotions, new hires, s Master of Arts in Psychology: Marriage and Family Therapy 3ESSION ON *UNE the product gets manufactured, Pink said. started covering for supervisors. Eventually, for me left and went to Moss and called me how many properties have been taken over. the foresight to give it to me to move it into company.” He will directly oversee Orange awards and recognition. • One-stop streamlined permitting Additional funding will help her get to that she was promoted to higher positions. Now, in and said this company is fantastic. So I went That is my biggest thing with owners. It’s not the future. And now we have employees here s Master of Arts in Psychology: Marriage and Family Therapy/Art Therapy PM PM process PERSONAL: County, Los Angeles, and the . point. addition to being part of the Moss & Co. and interviewed and started with them sched- Married for 39 years with simple management stuff anymore. It used to who have been with us all these years, who San Fernando Valley practices. Contact s Master of Arts in Psychology: School Counseling jhcohn.com 310.477.3722 “The biggest advantage is that the product management team, Gray is the Southern uling maintenance men. The company was two sons and three grandchildren. be if you are 98 percent occupied it’s glorious, will take it on beyond when it’s time for me Fish Richards Ho Bilstein Burbank has put itself on the map as a s Doctor of Psychology in Organizational Management and Consulting “business forward” city. Continuing to Woodland Hills . Los Angeles . San Diego sells itself,” said Pink, a Palmdale resident. “It California Real Estate Alliance co-chair. very small, and as it grew, I would take on but it’s so much more. The laws and rules are to say, ‘I guess its time to slow it down a bit.’ Someone’s in the Kitchen expands, now offering Cary is a 15 year Staffing Industry Victoria Brown is going to be an international product.” From 2005 to 2010, Moss & Co. recorded different responsibilities. When you go changing all the time. If you can get into something that you can s Credential: Child Welfare and Attendance (CWA) expand upon its strengths and partnering Other offices in New York, New Jersey and Connecticut Scott M. Sachs, Design and Wedding Planning, headed up by expert veteran and has a Degree in Marketing from Loyola with a network of public/private organiza- All the presenters came prepared to make a 70 percent increase in the amount of through business in your life, you meet peo- if someone does something really well, the have a passion for, it makes it so much easier Cheryl Fish to reserve your space Regional Managing Partner, planner, , VP, Design Services. SITK also Marymount University. s Credential : Pupil Personnel Services(PPS) tions, the Economic Development Team their pitch, even if some had ideas that were property it managed, Gray said. In 2005, the ple who really have a strong work ethic and partners noticed. Q: How has the economy affected to do such superior work because you look “Bank of America Merrill Lynch” is the marketing name for the global banking and global markets businesses of Bank of America Corporation. Lending, derivatives, and other commercial banking activities are performed Tammie Richards J.H. Cohn Joe Torre globally by banking affi liates of Bank of America Corporation, including Bank of America, N.A., member FDIC. Securities, strategic advisory, and other investment banking activities are performed globally by investment welcomes , Account Manager, Business strives to maintain excellence to the not far removed from just a concept on a piece company managed 125 properties, and now it others who may enjoy what they’re doing, Moss and Co. and the industry, especially in forward to going to work. There are chal- banking affi liates of Bank of America Corporation (“Investment Banking Affi liates”), including, in the United States, Merrillh, Lync Pierce, Fenner & Smith Incorporated and Merrill Lynch Professional Clearing Corp., Development, whose pulse is on social media, and 818-676-1750 business of attraction, expansion, of paper, said Stan Tomsic, one of the panelists manages more than 180 properties. The Moss but who at the stroke of five o’clock, they’re Q: What are some of the challenges you terms of incentives being offered by lenges every day. Love what you do, and you all of which are registered broker dealers and members of FINRA and SIPC, and, in other jurisdictions, by locally registered entities. Investment products offered by Investment Banking Affi liates: Are Not FDIC Insured Lauren Ho y May Lose Value y Are Not Bank Guaranteed. ©2011 Bank of America Corporation. ARH2Q421 , Executive Assistant. “The sky’s the limit,” or retention, marketing, training and and a member of Pasadena Angels,aninvest- & Co. portfolio includes about 6,500 apart- gone. I was one of the people who really have had to face personally and profession- landlords? can move up. www.sitk.com smiles President, Joann Roth-Oseary. [email protected] 544545 BALBOA BLVD. ENCINO, CA 91316 WWW.PGI.EDU collaboration. This theme comes alive in ment group. ment units, 1.5 million square feet of wanted to learn everything. Like in any job, ally in the industry? Please see page 15 20 21 22 23 24 25 26

20 June 20, 2011 AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL June 20, 2011 21 22 June 20, 2011 AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL June 20, 2011 23 24 June 20, 2011 AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL SAN FERNANDO VALLEY BUSINESS JOURNAL HEALTH CARE June 20, 2011 25 26 June 20, 2011 LIST STORY SAN FERNANDO VALLEY BUSINESS JOURNAL 15 Years of Business Excellence | 15 Years of Business Excellence | 15 Years of Business Excellence | 15 Years of Business Excellence 15 Years of Business Excellence Some Facts about AR Financing The Right Kind Valley Village Celebrates 40 Years of Smiles The Right Kind of Marketing Therapy Institute Training Site Moves to Larger Space Area Medical Device Makers Craft Innovative Products Reception June 8, 2011 Presented by Woodbury University GROWTH: Massage training Borchenko’s immediate goal, she said, is Joint Commission early this month. The care,” said Dr. Marco Hernandez,Valley 1996-2011 Presented by Woodbury University By Janet Shinkle pany for all current receivables immedi- SBA Financing, personal financing). By Jo Ellen Krumm developmentally disabled adults in the San stages of adulthood. Today Valley Village is people and has an annual budget of more 1996-2011 Reception June 8, 2011 to continue developing the institute’s hospital is also the first in the San Fernando Presbyterian’s stroke team medical director. HEALTH: Companies develop of Marketing 21 sions and imprecise impressions. Right or is to maintain and even increase sales to business can do for them. Continued from page ately. The lender continues to pay the While many financially sound small to Fernando Valley. These adults have disabili- a model program serving the San Fernando than $14 million. With the recent state wrong, we come to conclusions that stay existing customers. students benefit from proximity programs and ensure that students’ training Valley to offer local patients advanced “Now that VPH has RoboDoc and its s our economy has changed, so 10. Marketing lets you attract the right products to advance health care. company for new receivables as gener- mid sized businesses are selecting AR t Valley Village it’s Showtime! on ties such as autism, Down syndrome, Valley, providing homes and care to devel- budget cuts, Valley Village needs to replace be in the leading-edge at the right moment. with us. One of the primary functions of align with what employers are looking for. In telemedicine technology, which helps them Primary Stroke Center certification, even have financing options. General- 9. Marketing helps increase sales to customers. Many banks and insurance ly AR (Accounts Receivable) ated (generally within 24 hours of orig- Financing as their preferred form of Can Lead to Long June 25, friends and families will epilepsy, and cerebral palsy, in addition to opmentally disabled adults and giving their lost funds in order to maintain services no The function of marketing is to deal with marketing is to "massage" those impressions to health-focused community. the future, she said she hopes to move beyond have immediate access to neurologists, said more stroke patients will receive care more ocal medical device makers in the A ination) greatly enhancing the reliability credit – determine if it is truly right for honor the nonprofit’s 40 years of stel- many levels of significant mental retarda- families some peace of mind about the longer covered. That’s why Showtime! and these ongoing, persistent issues head on. present customers. The greatest untapped agencies are realizing that they have the physical therapy aide training level and Valley Presbyterian Hospital CEO Gustavo quickly with better outcomes to be expected.” Valley region have been busy producing to make sure they reflect the way a compa- financing was thought of as a form of A source of "new" sales is a company's customers who are dead weight because financing reserved for businesses that of the borrowers cash flow stream – your business. Do the benefits justify lar service to the developmentally disabled tion. It truly is the place “where adults with future. other fundraising efforts are so important The goal is to create conditions so that there ny wants to be portrayed--and perceived. North Hollywood-based institute that start providing a physical therapy assistant Valdespino. The Joint Commission conducted an Linnovative products the past couple of effectively allowing the borrower to the involved costs? Is your business community. The Showtime! Garden Party developmental challenges thrive.” It’s also Valley Village offers 15 group homes, this year. It all goes toward making life bet- is a constant flow of sales, proper growth, present customer base. The proof rests in they are unprofitable. In other words, they offers massage therapy and physical program, and eventually, a physical therapy The hospital’s “RoboDoc” two-way audio on-site evaluation of the hospital to make years — products aimed at increasing efficien- could not qualify for more traditional Term Success 8. Marketing aids in customer reten- the fact that customers say, "I didn't know have the wrong customers. A marketing types of credit. However, more and operate as an all cash business. This ready for change and expansion? and Annual Luncheon at the Sheraton the place where they smile. three day centers, a continuous care nurs- ter for their very special and smiling clients. and acceptance in the marketplace. Atherapy aide training recently moved program. and video communication system allows sure it followed national standards for stroke cy for health care providers and patients. improved cash flow can enable the bor- Finally – should you decide that AR By Stacey Buckley Universal will be an afternoon of fun for Parents were the driving force in the ing home, semi-independent living, and a Marketing is not a quick fix. There's no tion. We all love new customers. The latest you did that." One major home security program lets a company steer its way to the to a larger facility as part of a greater growth physicians to examine patients and interact care. The organization’s certification is based Some of the companies even claim to be more financially sound small to mid sale produces excitement. But what about company realized that it could increase its right customers, the ones it can serve Hospital Becomes Stoke Center sized businesses are finding that AR rower to re-invest in their business in a Financing is a good choice for your here's a basic tension inside most companies all, with comedian and actor Bob Saget founding of Valley Village in 1971. They recreation program. It is the only organiza- Jo Ellen Krumm is a nonprofit communi- magic. No instant leap from the depths to plan. with a hospital’s medical team from another on the recommendations of the Brain Attack the first in the United States to launch their number of ways – taking advantage of business – carefully select your lender. returning as master of ceremonies, and Los knew that their children would continue to tion in the community that provides the in- cations professional based in the San Fer- the top of the heap. Marketing is a long- all those forgotten customers, the ones who sales by 50 percent by upgrading and profitably. Marketing is a rifle approach. The Southern California Health Institute is Valley Presbyterian Hospital is now a location. The Joint Commission requires each Coalition and the American Stroke products. Financing is a great tool to help them that creates a corporate schizophrenia. It just seem to fade away? These are the ones adding on to existing systems. Surveys No shotguns here. manage cash flow and grow their busi- prompt payment discounts from suppli- The services provided as well as pricing involves the conflicting forces of marketing, Angeles City Councilman Dennis Zine need care, and that they wouldn’t always depth medical services that allow develop- nando Valley. She is a member of the Asso- term investment in building a strong, now located in 7,000-square-foot space at primary stroke center, allowing the health primary stroke center certified to have a Association. Medtronic Diabetes, a business division of ers, increase inventory to support grow- vary greatly. It also important to note T again serving as auctioneer. Tom Dreesen be there, or be able, to care for their adult mentally disabled adults with complex ciation of Fundraising Professionals. enduring business. who conclude that no one cares or that it's showed that the company's customers did 5200 Lankershim Blvd. in the NoHo Arts care facility to better treat patients, hospital neurologist available at all hours. Minneapolis-based Medtronic Inc.,isthe ness. Today, more & more qualified sales and a company's goals and objectives. only the "big accounts" that count. not know what was available! A primary borrowers are choosing AR Financing ing sales & grow the business. that non-bank Accounts Receivable There are forces pulling in two directions. At one will add to the hilarity and good cheer. children. That is the blessing of Valley Vil- medical needs to participate in day pro- For more information call (818) 587- What can marketing do for a company? Stacey Buckley is an independent sales District, said Nataliya Borchenko, the insti- officials said. “We already had the capacity to care for Staff reporter Jessica Vernabe can be greater San Fernando Valley region’s largest she said. “There’s been a lot of enthusiasm lihood of a rejection after a transplant occurs. pany providing LED lighting to medical Lenders are not regulated in the same “We want to have 500 people attend lage – the continuum of care through all grams. The nonprofit employs some 280 9450 or visit www.ValleyVillage.org. Here are a ten reasons why a consistent, Marketing recognizes that it is far more function of marketing is to see to it that consultant based in Van Nuys. tute’s president. The The Van Nuys-based hospital earned its patients who suffered a stroke in the hospital reached at (818) 316-3123 or by email at medical device manufacturer with about 1,800 from patients and health care providers as to “It gives the clinician more time to come clients. However, Debord said his company is over more traditional forms of credit What it does – moment, the message from the top is to gain a expensive to attract a new customer than it current customers know everything a available to them because of some of Once a company manner as Banks. Take the time to greater perspective, to think long-term, and not to this extraordinary afternoon of entertain- cohesive and unified marketing program institute now has primary stroke center certification from The or came to the emergency room seeking [email protected]. local employees. Some of the latest innovations how much that added information really up with the options of how they’re going to the only one in the U.S. manufacturing HID the unique benefits this type of financ- enters into an Accounts Receivable investigate the companies you are focus just on today. At almost the same time, the ment, dining and shopping,” says Debra best serves a company's needs: about triple the space include new products for diabetes, post-organ enables their job to be easier.” treat a rejection episode,” Han said. “They’re surgery lights. ing provides. Financing relationship, its accounts considering and read all contracts same voices are barking at the sales department to Donovan, executive director of Valley Vil- 1. Marketing establishes a company as of its former campus, transplant diagnostics and medical lighting. Medtronic Diabetes is also in the process of still in a reactive mode, but now they’ve got HID lighting is not as popular as LED receivable management is partially han- carefully! The right relationship can close more deals, to get the end-of-the-month lage. “It’s an amazing event. Starting with a permanent player. Even though a busi- which was located at The company launched its Revel insulin developing an artificial pancreas that enables more time.” lighting, he said, but it is highly efficient. Steve Lavaeddin of sponsor Sponsor and honoree Lewitt Hackman Dale Surowitz and Barry Wolfman of sponsor dled by the lender (or the lender’s serv- make a huge difference with the regard the Garden Party, with champagne, hors 5644 Vineland Ave., VICA congratulates the 2011 inductees pump in March 2010, which is an upgrade automated insulin delivery, Kaufman said. Over the past couple of years, the company “We applied a tremendous amount of and honoree Providence Health & Services What it is – figures up. Generating Capital for Your New Business ness may be solid, it is the way it is per- Marilou Cheung of honoree and sponsor Honoree The Aerolease/Aeroplex Group Thom Lewis of honoree USI and Boston Private Bank & Trust she said. from its last pump model, said Dr. Francine Accounts Receivable ice provider) allowing the borrower to to the success…even the survival of The message is clear: long-term thinking gets lip- d’oeuvres and live music, guests can shop ceived that makes the difference. The most Kaiser Permanente and Steve Lavaeddin Rachel and James Garrison of sponsor and Despite the company’s recent product also launched products to help labs with high- resources toward (these technologies) recog- Kaufman Medtronic Diabetes Financing is simply the selling of out- redirect some time & resources to other your business. service, while this week's sales report gets attention. at our boutiques featuring unique items, By Andrea Sandor don't be afraid to talk to the bank president time to apply for the loan. Plan for a long, effective way to attract sales is to be viewed of sponsor Boston Private Bank & Trust honoree Pacific Federal Insurance The move follows into its , ’ vice presi- advancements, it announced plans to eliminate volume testing requirements to process sam- nizing that this is the future,” Debord said. The standing invoices or receivables (at a (more beneficial) areas of operation. While no company dares to abandon immediate including handcrafted treasures. Deluxe and manager, as well as the loan officer--if thorough meeting. Earlier we discussed as an organization that has staying power. several other changes dent of clinical and medical affairs. Kaufman 468 jobs at its Northridge diabetes headquar- ples faster, he said. company has completed about half of its tran- discount) to a bank, finance or factoring The lender can also assist with offering sales in favor of a plan or program that will have long- opportunity-drawing baskets will be on s an entrepreneur, you will have to you can--to get a feel for their operations the preparation of your business plan, Customers and prospects are more interest- Thank You over the past few San Fernando Valley Business Hall of Fame is also the company’s chief medical officer. ters due to overall market challenges. sition to the new types of lighting, he said. company. Some lenders (not all) varying & flexible payment terms to the Mission Valley term benefits, a way should be found to benefit from display. Then we move indoors to the ball- confront the realities of financing a and their treatment of smaller customers. including a detailed estimate of the amount ed in stability than in the past. And the years. Borchenko The new pump, which is designed to use Lighting The rest of the region’s largest medical assume the risk on the receivables and borrower’s customers, increasing the Bank has an rooms for a lavish luncheon, great comedy, new-business concept. But if you Describe your credit needs, ask what of money you need, and a personal HEALTH CARE said she acquired the continued glucose monitoring, offers more Testing San Fernando-based Medical Illumination device manufacturers cover a wide span of a marketing strategy that produces positive results A competition is quick to take shots at a provide quick cash to the business – value of the receivable over time. experienced AR over time. Is it possible to implement a long-term more entertainment and a live auction.” have the proper know-how, you can get the the bank can do for you, and try to deter- financial statement. Take these documents seemingly vulnerable rival. One of the training institution, controlled insulin delivery than its predecessor, One Lamda, a Canoga Park-based compa- — which manufactures surgery, exam and spe- specialties. Some make implantable devices, therefore bridging the gap between Depending upon the lender, the bor- Financing Team strategy and still have immediate sales? All proceeds will go toward programs funds you need--and on the terms you pre- mine whether others in your field are with you. Also prepare a one-page roles of marketing is to shape or influence The San Fernando Valley Business Journal Jessica Vernabe formerly known as allowing for smaller delivery amounts, company that specializes in testing technology relat- cialty lights — said it is producing products and some make diagnostics systems. Others payables due today and receivables that rower generally receives detailed man- ledbyJanet The major problem facing businesses is peaks and services for clients. Last year’s Show- scribe. among their customers. Make sure your summary, including what the money is to the way a company is perceived. the Institute for ny officials said. It also alerts users at least 30 ed to organ transplants, has been taking a new that support major changes occurring in the make components that are used in other med- will not be remitted for 30 days or agement reports, keeping them well Shinkle, VP & and valleys in sales. One month is great and the time! raised more than $90,000 for Valley banker understands your business--at least be used for and how you plan to pay it Professional Practical Therapy (IPPT), in minutes before glucose levels become low. direction with its products, said Stewart Han, lighting industry. ical devices. more. AR Financing effectively bridges informed on aged receivables, customer Relationship next is way off. Certain times of the year are Village programs. “This year we hope to do Tips on Forming a Banking Relationship to some degree--and "talks your language." back. Bankers love facts and numbers, so 2. Marketing levels the playing field. thanks the following elected officials for their 2008. Last August, it received accreditation Medtronic launched the pump’s CareLink the company’s marketing director. Medical Illumination is helping supply the Quallion in Sylmar, for example, makes the gap between a company’s payables balances and more. Manager. If you outstanding, while there are other times when sales even better as the need is greater,” says If you haven't been able to form a rela- Before leaving the bank, get some litera- have lots of both. And do your homework Nothing guarantees that the field will ever for the first time from the Accrediting Coun- 3.0 software in December, Kaufman said. The “Our emphasis in the last couple of years medical industry’s move to the use of LED lithium ion cells and battery packs for the and receivables…immediately. have questions or slacken. Donovan. tionship with a bank before applying for a ture, if you can, on the different types of to be prepared to answer any questions. be completely level. But it is possible to cil for Independent College and Schools. software stores data for both the Revel pump has really been in the area of post-transplant (light-emitting diode) and HID (high intensity medical industry, which makes up about a What to think about – Before mak- would like to business loan, investigate the bank you've loans available. Learn about the bank's If you like, take your accountant or lawyer smooth out some of the hills and valleys so support of our 15th Anniversary celebration: Borchenko said moving into the new and the glucose center in order to supply glu- monitoring,” Han said. discharge) lighting, said Larry Debord, the third of its business. Over the past decade, the How it works – Even more to the point are all the problems of The Lender purchas- ing the decision if AR Financing is right explore if AR reacting to competition, not being known as well as 40 Years of Service chosen. Call up and make an appointment security requirements for these and other with you, but plan to do most of the talking that the work is a little easier and more suc- facility allows the institute to accommodate cose level analytics, she said. The company traditionally focused on pro- company’s vice president of sales and market- company has been developing products that es all of the companies qualifying cur- for your business or not, do your home- Financing is a sound alternative for another company in the marketplace, and failing to Valley Village, which marks its mile- with a loan officer. Tell him or her that you types of loans, and decide which you want yourself. cessful. Effective marketing gives a compa- the new inflow of students that the accredita- “Our sensor augmented pump system, sup- ducing tests that helped determine, before a ing. The medical industry’s transition lags reduce charge time and frequency, said Joseph rent & future receivables at an agreed work and explore all your options (tra- your business, give Janet a call at stone 40 years of service this year, provides are thinking of seeking financing through to apply for. ny that extra head of steam to continue tion will attract. ported by CareLink, is the most advanced sys- transplant, whether a patient’s body would behind other industries, because it has more Morotta, Jr., vice president of Quallion’s upon discount rate and pays the com- ditional lines of credit & term loans, (818) 394-2394. Please see page 23 group homes, day programs, medical sup- their institution and you would like to When you've picked your lender, call Andrea Sandor is a freelance business charging down the field no matter what the “The piece that was missing before in the tem that’s available in the United States, where accept or reject an organ, he said. The compa- complex needs for such lighting, he said. Medical Power Group. port and recreation services for nearly 400 know more about them. While you're there up and make another appointment, this and finance writer based in Van Nuys. other team is throwing at you. success of our schools, and in being able to it brings the sensor and the pump together,” ny now also has tests for determining the like- Medical Illumination is not the only com- U.S. Senator Dianne Feinstein enroll students, was not really being able to Greg Duncan, Roberto Barragan 3. Marketing helps avoid a constant cri- Joy Forbes, Deputy Victor Berrellez Sponsor and honoree City of Santa Clarita George Rivin of Don St. Clair of honoree and sponsor sis business environment. Many compa- offer those students the financial aid,” Woodbury University and Brad Boeckmann and Martin Selter of City Manager of honoree of honoree honoree and sponsor LBWInsurance.com nies are victimized by a reactive posture. Borchenko said. The accreditation will now of honoree and sponsor Galpin Motors 15th Anniversary Event honoree and sponsor VEDC &RQJUDWXODWLRQV&RQJUDWXODWLRQV WR WKH Congressman Howard Berman City of Burbank City National Bank Miller Kaplan Arase & Co. They never seem to set the direction; they make way for that aid, she said. VH VHQLRUVQLRUV LQ WKH & &ODVVODVV RRII She expects the institute, which was I IRURU WKHLU DFFHDFFHSWDQFHVSWDQFHV are always doing damage control. A marketing program is designed to permit a Congressman Howard "Buck" McKeon enrolling less than 50 students, to enroll Relax. We’ve got you covered. Putting WRWR KLJKO\KLJKO\ VHOHFWLYH FROOHJHV between about 250 and 300 students this year. business to take the initiative so that it can We’re handling Dave’s risk management, but we take no responsibility for DQGDQGX XQLYHUVLWLHVQLYHUVLWLHV The institute has graduated about 1,500 control its destiny and move in the direc- his choice of beach attire. We will, however, speak with him about the tie. tion it chooses. Congressman Adam Schiff students since it started in 1996, Borchenko STARRING: 1DWLRQDO1DWLRQDO0 0HULWHULW 6 6FKRODUVFKRODUV 1 1DWLRQDODWLRQDO6 6FKRODVWLFFKRODVWLF said. 4. The goal of marketing is to provide a The Greater San Fernando Valley Chapter of the 0HGDOLVWV &,) $WKOHWLF F &KDPSLRQVKLSV Jessica Kallio, a practicing chiropractor BOB SAGET - Master of Ceremonies and Special Guest Comedian Our Clients First pull rather than a push. How often have Congressman Brad Sherman and the institute’s director of education, said Association of Fundraising Professionals COUNCILMAN DENNIS P. ZINE - Auctioneer you heard someone say, "Well, let's hit the the new site expands the institute’s student has partnered with the $PHULFDQ 8QLYHUVLW\8QLYHUVLW\ $UL]RQD 6WDWH 8QLYHUVLW\8QLYHUVLW\ %DEVRQ &ROOHJH %DUG street and get those sales up." This is a pool. Comedy • Live Auction • Prize Drawings &ROOHJH&ROOHJH %DUQDUG%DUQDUG &ROOHJH&ROOHJH %HORLW%HORLW &ROOHJH&ROOHJH %HQQLQJWRQ%HQQLQJWRQ &ROOHJH&ROOHJH %HQWOH\%HQWOH\ CA State Senator Fran Pavley FEATURING: 8QLYHUVLW\8QLYHUVLW\ %HUNOHH &ROOHJH RI 0XVLF0XVLF %RVWRQ%RVWRRQ &ROOHJH %RVWRQ 8QLYHUVLW\8QLYHUVLW\ short-term fix that doesn't fix anything-- “We’re able to accommodate a lot more San Fernando Valley Business Journal Boutiques • Live Music • Gift Baskets %UDQGHLV%UDQGHLV 8QLYHUVLW\8QLYHUVLW\ %URZQ%URZQ 8QLYHUVLW\8QLYHUVLW\ &DOLIRUQLD&DOLLIRUQLD ,QVWLWXWH,QVWLWXWH RI 7HFKQRO77HHFKQRORJ\RJ\ except this week's sales report. If a compa- students per classroom, as well as having more &DOLIRUQLD ,QVWLWXWH RI WKH $UWV$UWV &DOLIRUQLD /XWKHUDQ/ 8QLYHUVLW\8QLYHUVLW\ &DOLIRUQLD for the 2011 For 15 Years ny is well known, respected, and trusted, students going at the same time,” Kallio said. 33RO\WHFKQLFRO\WHFKQLF 6WDWH6WDWH 8QLYHUVLW\8QLYHUVLW\ 6DQ6DQ /XLV 2ELVSR2ELVSR &DOLIRUQLD&DOLIRUQLD 6WDWH6WDWH 3RO\WHF3RO\WHFKQLFKQLF CA State Senator Tony Strickland SATURDAY, JUNE 25, 2011 8QLYHUVLW8QLYHUVLW\\ 3RPRQD3RPRQD &DOLIRUQLD 6WDWH 8QLYHUVLW\8QLYHUVLW\ &KDQQHO ,VODQGV &DOL&DOLIRUQLDIRUQLD sales come much easier. “It allows our students to spread out more.” 66WDWHWDWH 8QLYHUVLW\8QLYHUVLW\ &KLFR&KLFR &DOLIRUQLD&DOLIRUQLD 6WDWH6WDWH 8QLYHUVLW\8QLYYHUVLW\ )UHVQR)UHVQR &DOLIRUQLD&DOLIRUQLD 6WDWH6WDWH Sheraton Universal Hotel, 333 Universal Hollywood Drive, 5. Marketing builds enduring relation- Borchenko said that even with more 8QLYHUVLW8QLYHUVLW\\ )XOOHUWRQ &DOLIRUQLD 6WDWH 8QLYHUVLW\8QLYHUVLW\ /RQJ/RQJ %HDFK &DOLIR&DOLIRUQLDUQLD Assemblymember Bob Blumenfield students in a classroom, the institute still Universal City, CA 91608 66WDWHWDWH 8QLYHUVLW\8QLYHUVLW\ /RV $QJHOHV$QJHOHV &DOLIRUQLD&DOLIRUQLD 6WDWH6WWDWH 8QLYHUVLW\8QLYHUVLW\ 0RQWHUH\0RQWHUH\ %D%D\\ ships with customers. While there are National Philanthropy Day &DOLIRUQLD&DOLIRUQLD 6WDWH 8QLYHUVLW\8QLYHUVLW\ 1RUWKULGJH &DUQHJLH&DUQHJLH 0HOORQ0HOORQ 8QLYHUVLW\8QLYHUVLW\ &&DVHDVH :HVWHUQ:HVWHUQ 5HVHUYH5HVHUYH 8QLYHUVLW\8QLYHUVLW\ &KDSPDQ&KDSPDQ always those buyers who will jump ship for maintains its ratio of one instructor for every 8QLYHUVLW\8QLYHUVLW\ &ROJDWH 8QLYHUVLW\8QLYHUVLW\ &ROOHJH RI &KDUOHVWRQ&KDUOHVWRQ &ROOHJH RI :LOOL:LOOLDDPP DQG 0DU\0DU\ &RORUDGR&ROORUDGR &ROOHJH &RORUDGR 6WDWH 20 students. Mel Kohn of honorees and sponsors Maria Townsend of honoree and sponsor Providence Scott Matulis and David Bigelow Karen Gabler of honoree 8QLYHUVLW\8QLYHUVLW\ &ROXPELD&ROXPELD &ROOHJH&ROOHJH &ROXPELD&ROXPELD 8QLYHUVLW\8QLYHUVLW\ &RQQHFWLFXW&RQQHFWLFXW &ROOHJH&ROOHJH &RUQHOO&RUQHOO 8QLYHUVLW\8QLYHUVLW\ 'HQLVRQ'HQLVRQ 8QLYHUVLW\8QLYHUVLW\ a penny, most customers are far more Assemblymember Mike Feuer Boutiques open at 10:00 am • Luncheon served at 12:00 noon Rickey Gelb of honoree and sponsor Gelb Group, Marla Dave Malone of sponsor Community Bank Sarah Phillips, Kim Bell, Theresa Wray and Alan Scher of The new location also gives the institute On this day, individuals and corporations from Kirsch Kohn & Bridge and Cal CPA and Health & Services; Janelle Heartley of honoree and of honoree United Online City of Simi Valley 'H3DXO 8QLYHUVLW\8QLYHUVLW\ 'LFNLQVRQ &ROOHJH 'UH[HO'UHH[HO 8QLYHUVLW\8QLYHUVLW\ 'XNH 8QLYHUVLW\8QLYHUVLW\ (FNHUG &ROOHJH&ROOHJH (ORQ 8QLYHUVLW\8QLYHUVLW\ (PHUVRQ sophisticated today. They value relation- Vasquez of honoree and sponsor Wells Fargo Bank and and Andre van Niekerk of honoree and sponsor Phillips Graduate Institute &ROOHJH&ROOHJH (PRU\(PRU\ 8QLYHUVLW\8QLYHUVLW\ (XJHQH /DQJ/DQJ &ROOHJH&ROOHJH 7KH7KH 1HZ 6FKRRO6FKRRO IRU /LEHUDO/LEHUDO $UWV$UWV )RUGKDP)RUGKDP 8QLYHUVLW\8QLYHUVLW\ )UDQNOLQ)UDQNOLQ DQGDQG more visibility, Borchenko said. It is on the Sharyn Quinn of honoree and sponsor sponsor Valley Presbyterian Hospital and Rosanne Single Tickets: $85 • Complimentary Self-Parking ships because they get better service. Fewer Rick Nordin of honoree and sponsor Woodbury University sponsor Woodbury University around the San Fernando Valley will be recognized for 0DUVKDOO &ROOHJH *HRUJHWRZQ 8QLYHUVLW\8QLYHUVLW\ *RXFKHU &ROOHJH +DPLOWRQ &ROOHJH 1<1<< +DUYDUG+DDUYDUG 8QLYHUVLW\8QLYHUVLW\ +DUYH\ 0XGG ground level of the building that houses the L/B/W Insurance Morrison also of Providence Health & Services &ROOHJH&ROOHJH +DYHUIRUG+DYHUIRUG &ROOHJH&ROOHJH +DZDLL+DZDLL 3DFL¿F3DFL¿F 8QLYHUVLW\8QLYHUVLW\ +RIVWUD+RIVWUD 8QLYHUVLW\8QLYHUVLW\ +XPEROGW+XPEROGW 6WDWH6WWDWH 8QLYHUVLW\8QLYHUVLW\ +XQWHU+XQWHU &ROOHJH&ROOHJH and fewer companies are willing to sign on Assemblymember Mike Gatto Corporate ID #01191898 Academy of Television Arts & Sciences. their tireless efforts in our community. TICKETS AVAILABLE ONLINE AT: RI WKH &81<&81<< ,QGLDQD 8QLYHUVLW\ DW %ORRPLQJWRQ%ORRPLQJWRQ -RKQV +RSNLQV+RSNLQV 8QLYHUVLW\8QLYHUVLW\ .HQ\RQ.HQ\RQ &ROOHJH&RROOHJH /DID\HWWH/DID\HWWH &ROOHJH /DNH with vendors who are clearly only interest- A special thank you to the event sponsors Proud to be part of the San Fernando Valley Business Journal’s ))RUHVWRUHVW &ROOHJH&ROOHJH /HKLJK 8QLYHUVLW\8QLYHUVLW\ /HZLV/HZLV &ODUN&ODUN &ROOHJH&ROOHJH /LQ¿HOG/LQ¿HOG &ROOHJ&ROOHJHH /R\ROD/R\ROD 0DU\PRXQW0DU\PRXQW 8QLYHUVLW\8QLYHUVLW\ 0DFDOHVWHU0DFDOHVWHU ed in "making a sale." That's when they That area also gets a lot of foot traffic and is www.ValleyVillage.org Facebook.com/ValleyVillageLA &ROOHJH 0DU\PRXQW0DU\PRXQW 0DQKDWWDQ &ROOHJH&ROOHJH 0F*LOO 8QLYHUVLW\8QLYHUVLW\ 0LDPL 8QLYHUVLW\8QLYHUVLW\ 2[IRUG2[IRUG 0LGGOHEXU\ &ROOHJH 1HZ Assemblymember Jeff Gorell near businesses that support the institute’s or by phone at (818) 587-9450 15 Years of Business Excellence

SAN FERNANDO VALLEY BUSINESS JOURNAL June 20, 2011 27 28 June 20, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL SAN FERNANDO VALLEY BUSINESS JOURNAL June 20, 2011 33

SAN FERNANDO VALLEY BUSINESS JOURNAL June 20, 2011 29 LARGEST MEDICAL DEVICE MAKERS REAL ESTATE 30 June 20, 2011 GIVING SAN FERNANDO VALLEY BUSINESS JOURNAL SAN FERNANDO VALLEY BUSINESS JOURNAL EMPLOYMENT LAW June 20, 2011 31 32 June 20, 2011 STOCKWATCH SAN FERNANDO VALLEY BUSINESS JOURNAL THE LIST Ranked by number of employees in the greater San Fernando Valley Retail: Hiring on Rise SoCal CDC Increases Small Business Loan Offerings Real Estate Leader Volunteers to Help Orphans in Uganda U.S. Supreme CourtOKs Class Action Waivers in Arbitration Continued from page 1 nomenally well like Forever Market Watch Summary BNY Mellon Valley 50 21,” Ritter-Martinez said, EXECUTIVE SUMMARY THE PACESETTER LENDING: nesses in the Santa Located at 21026 Osborne St. in Canoga The 6,300-square-foot building is located at SUPPORT: in 2009 and another trip to Uganda in 2010. Deschaine said. “If you can relieve a child’s LAW: advertising and AT&T and the business groups that like arbitration; and (4) the parties may pursue adequate Presented by All closing prices as of June 15, 2011 Nationally, retail sales were up for the 11th noting that the chain benefits Santa Clarita Clarita Valley another Park, the five-unit building is 22,100 square feet. 5022 W. Ave. N. in Palmdale, which was for- Lee & Associates She worked with Global Support Mission pain through an extraction, or give a person Landmark ruling may fraud. AT&T asked tion agreements. In doing so, the Court found discovery such as depositions, document straight month in May, the National Retail from offering inexpensive his year’s List of the Largest Medical apy. The largest company on the List is edtronic Diabetes is the largest medical people with Parkinson’s disease, urinary lender receives SBA approval. financing option,” “The property is very well-located on the merly occupied by Hollywood Video. professional helps to care for (GSM), a development organization that net- their first pair of shoes, then you have already apply to companies who enter the district court to that the earlier California case (Discover Bank) production and interrogatories that are allowed Company June 15 52-Week 52-Week 2-week 52-Week YTD PE Mkt. Cap Federation announced this month. Excluding prices. TDevice Makers is populated by 10 compa- Medtronic Diabetes which maintained its pre- Mdevice maker in the greater San Fernan- incontinence, obesity, chronic pain and spinal said Josh Mann, border of Chatsworth with a good mix of unit It is located in an Albertson’s shopping works volunteers with community programs. made a world of difference.” enforce their arbitra- was wrongly decided insofar as that case in civil lawsuits. Name Ticker Price High Low % Chg. % Chg. Change Ratio ($millions) automobiles, gas stations and restaurants, sales “Then there’s other stores nies that offer a variety of manufacturing vious No. 1 ranking from 2009. Medtronic is do Valley area with 1,800 local employ- disorders. From its Northridge facility, oCal CDC, a Santa Clarita-based small manager of business sizes, making it a very attractive investment center in West Palmdale’s Quartz Hill. children in need of health care. Deschaine left the United States on June 10 Deschaine, who has been involved in vari- into employment arbitration. tion agreement by barred arbitration agreements from covering Applying The Decision To Your Workplace. American Reprographics ARC 7.58 10.50 6.00 -15.3% -19.5% -0.1% N/M 343.2 increased 5 percent when compared to May that tend to cater to mid- services. The companies were ranked by the also the oldest company on the List. It has ees. Headquartered in Minneapolis, MN, Medtronic manufactures and sells products business lender, recently received certifi- retention and market- opportunity,” said Schlaifer, noting that several AutoZone is a leading distributor of auto- to continue her work in Uganda with Bringing ous other charity efforts at home and abroad, ordering the Concep- class claims. According to the Supreme Court, The AT&T Mobility decision may make 2010, the group said. level consumers, and they’re number of employees working in the greater been operating since 1949. The second-oldest Medtronic is a diversified manufacturer of sev- such as insulin pumps for diabetes patients. Scation from the U.S. Small Business ing for the Santa offers were received on the property. motive replacement parts and accessories with This is a regular feature on philanthropic Hope to the Family, a GSM affiliate. For three received Lee & Associates’ Jack Cadillac The United States Supreme Court recently cions to pursue their the agreement that the Concepcions signed was mandatory arbitration agreements with class Amgen AMGN 57.89 61.53 50.26 -3.0% 4.8% 5.4% 12.04 54,474.5 National Retail Federation spokesman struggling quite a bit,” she San Fernando Valley area. Medical devices company is Stellar Microelectronics, an elec- eral different types of medical products. This technology was originally developed by Administration and can provide certain com- Clarita Valley Eco- Scott Caswell with Delphi Business Prop- more than 4,600 stores in the U.S., Puerto activities by Valley-area businesspeople and weeks, she will live in Kaihura, Uganda, to Award this year for her volunteerism. issued a landmark arbitration ruling involving claims in arbitration perfectly valid and enforceable and should bind action waivers a more attractive option for AeroVironment AVAV 28.79 35.96 20.70 -3.1% 14.4% 7.3% 26.66 636.1 Scott Krugman said sales growth ultimately said. Beginning with pacemakers in the 1950s, the MiniMed, Inc. which was purchased by mercial real estate loans to small businesses. nomic Development erties represented the buyer West Valley Rico and Mexico. companies. help orphans who have lost parents to violence consumer arbitration agreements, which is as individuals. AT&T them. Relying upon another federal law known some California employers – particularly leads to more jobs. High-end retailers are are defined as products that are used for tronic assemblies maker in Valencia, which Bank of Santa Clarita BSCA 7.85 9.00 6.01 -1.9% 20.8% 12.9% 23.79 16.9 health purposes via diagnosis, surgery or ther- was founded in 1974. –ByJoshDausch company now also makes products to assist Medtronic in 2001. – By Josh Dausch Small businesses are eligible to receive a Corporation. Industrial, LLC. Mike Lundin, independent broker, repre- or HIV/AIDS. Companies Donate to Club likely to have wide applicability in the claimed that the as the Federal Arbitration Act, the Court noted larger companies that face a greater risk of “Retailers have been adding positions to also doing well because they SBA 504 loan, which provides long-term, REAL ESTATE CB Richard Ellis In a second Lee & Associates transaction, sented AutoZone. A local real estate professional from Lee & Bringing Hope to the Family’s services Two companies recently donated thousands employment setting, as well. EMPLOYMENT Concepcions should that the federal act requires courts to enforce costly class action lawsuits. California United Bank CUNB 12.25 13.30 10.15 -1.2% 13.4% -0.8% N/M 64.1 help turn some of this traffic into sales,” Krug- have a more financially sta- Rank Company # of Employees Revenue Facilities Products Corporate Info Top Local Executive fixed-rate financing for major fixed assets, Robert D. Erickson and Trevor Belden, prin- The value of the lease was not disclosed. Associates-LA North/Ventura Inc. headed to include medical care, volunteer work in coun- of dollars and theme park tickets to the Boys In the case of AT&T Mobility LLC v. be bound by the arbitration agreements like this one “on an However, there also are significant risks for man said. “We can still expect a decent ramp- ble customer base, she said. Matt Dierckman, LAW Stocks finished down across the board for the two-week period ended Capstone Turbine CPST 1.42 2.14 0.62 -15.0% 35.2% 47.9% N/M 349.0 name valley '11 / '10 (000) valley (partial list) headquarters name including commercial buildings or capital cipals of Lee & Associates-LA North/Ventura, Uganda this month to help orphans, continuing seling, construction and education. Deschaine & Girls Club of the West Valley. Concepcion, the Supreme Court gave a “green arbitration agreement equal footing with other contracts.” employers to weigh when considering arbitra- up in hiring in the third and fourth quarters due 2010 Mary Catherine Dave Harding, Greg June 15, 2011. The Dow Jones Industrial and the NASDAQ both finished address companywide '11/'10 worldwide year founded title equipment. Inc., completed two transactions in Burbank. Grubb & Ellis previous volunteer efforts. plans to provide assistance with dental care The Walt Disney Company donated light” to the enforcement of consumer arbitra- Richard Rosenberg they signed — The Court did note that parties remain free tion. Significantly, in most cases, there is no Cherokee CHKE 16.82 20.72 15.72 -8.5% -8.5% -10.6% 19.33 149.5 to the back-to-school and the winter holiday Hiring Climb 2009 ownership phone Geraci and Billy down, at -3.2% and -5.0%, respectively. The S&P 500 finished down -3.7%, In a typical SBA 504 transaction, tradition- Holcomb Totaling more than 12,000 square feet, one Roger Beck, senior vice president and Christine Deschaine, a principal at the and teeth extraction since she has experiencing $5,000 and 50 Disneyland Resort Hopper tick- tion agreements that contain a provision where specifically the to enter into arbitration agreements that allow right to appeal an arbitrator’s decision – even if DineEquity DIN 48.29 60.11 24.92 -10.5% 42.7% -2.2% N/M 842.9 season.” Retail employment in Walk of CB Richard and the Valley 50 Index had the worst two-week period at -5.2%. The best Medtronic 1 WND 1 Advanced diabetes management Minneapolis Katie Szyman al banks supply 50 percent of the eligible office building is located at 607 S. Glenoaks Gelena Skya, senior associate of Grubb & commercial real estate brokerage office in working with a mobile dental clinic. ets, and State Farm Insurance gave the the consumer waives the right to pursue class provision that barred any type of class action class claims to be decided in arbitration. How- the arbitrator makes baseless factual findings In Los Angeles County, overall taxable Los Angeles County will 1 1,800 /1,800 Ellis represented the buyer and seller in a local performer over the past two-week period was Hemacare up 20%, while Diodes DIOD 24.03 34.67 14.50 -15.5% 23.2% -11.0% 14.30 1,102.2 18000 Devonshire St. 43,000/40,000 WND 80 solutions. 1949 Pres. Diabetes Dept. financing, and an SBA-approved certified Blvd. at 8,870 square feet. The second one is Ellis’s office group in north Los Angeles, com- Sherman Oaks, has been participating in glob- “I never realized how much of an impact organization an $8,500 grant for a new Teen action remedies altogether. In doing so, the claim. According to AT&T, the Concepcions’ ever, California and other states cannot impose or completely disregards the law. Also, retail sales for 2011 are expected to increase also see some improvement, Northridge 91325 public (800) 646-4633 transaction valued at about $3.94 million. National Technical Systems was the second best performer, up 16.2%. The development corporation provides a second located at 601 S. Glenoaks Blvd. at 3,304 pleted two transactions totaling more than al volunteer initiatives with one trip to Brazil you can make in a short amount of time,” Volunteer: Christine Deschaine (right) Driver Safety program. Court specifically rejected a 2006 California only remedy was to pursue arbitration of their classwide arbitration on any unwilling party as because of the very nature of arbitration (i.e., Dole Food Company, Inc DOLE 12.94 14.99 8.57 -1.4% 19.8% -4.2% N/M 1,131.3 5.7 percent compared to 2010, said Kimberly Ritter-Martinez said. mortgage equal to 40 percent of the eligible The transaction included the sale of a square feet. 43,000 square feet. worst local performers over the past two-week period were THQ Inc. and 36,480-square-foot-building located at 2935 “We are very appreciative of Disney’s sup- decision (Discover Bank v. Superior Court) individual claims. a condition of enforcing an arbitration agree- it’s supposed to be a less formal, faster and Dreamworks Animation SKG DWA 21.38 37.74 21.09 -7.8% -26.8% -27.5% 11.68 1,820.7 Ritter-Martinez, associate economist for the Employment in the sector Advanced Bionics 500/WND WND 2 cochlear implant system Sylmar Gerhard Roehrlein financing, according to the organization. The The landlord of the properties is Jamison The duo represented Zindagi Games of Diodes Incorporated down -17.1% and -15.5%, respectively. Please note 2 N. Ontario Street in Burbank. port of our club,” said Gary Thomas,the which struck down such agreements. The lower court refused to go along with ment, where the agreement contains an less burdensome process), there is a fair Los Angeles County Economic Develop- is slated to increase 1.1 per- 28515 Westinghouse Pl. WND/WND WND 3 1993 CEO & CTO borrower puts in 10 percent. Properties. Camarillo in a purchase of 251 Camarillo Ran- organization’s chairman. Although AT&T Mobility is not an employ- what AT&T wanted. Instead, the court ordered express class action waiver like this one. chance that many more cases will be pursued. that Dole Food Company, Inc. has replaced Mission Valley Bancorp in the Val- DTS DTSI 41.23 50.57 31.48 -6.3% 18.5% -15.9% 46.33 735.7 ment Corporation. cent this year. That compares Valencia 91355 private (877) 829-0026 In another CBRE transaction, the four-per- SoCal CDC President Silverio Robledo Martin Rutherford of Jones Lang LaSalle cho Road. The building is 38,014 square feet. ley 50 Index. PHOTO BY JESSICA VERNABE son team represented the tenant, Scenic State Farm Insurance gave its grant in order ment case, the High Court’s ruling also the case to be arbitrated, but allowed the Con- Applying The Decision To Employment Still, most risk managers believe that Electro Rent ELRC 15.70 17.80 11.09 8.5% 15.3% -2.8% 18.05 378.3 The LAEDC is expecting an even higher to declines of 1.3 percent in said this is an opportune time for small represented the leaser Infinity Insurance Co. Zindagi Games is expected to move into to help the local club establish a new Teen appears to overrule a 2007 California employ- cepcions to pursue the class action before a Class Actions. Although AT&T Mobility only arbitration is likely to be advantageous to gain of 6.6 percent in 2012, she said. The pro- 2010 and 7.2 percent in Labor: People wait to interview for jobs at Forever 21 at the Northridge Fashion Center on June 15. Expressions, in the transaction of a 29,920- Data provided by Telemet Orion, a source considered to be reliable, and compiled Health Net HNT 30.36 34.03 23.05 -4.1% 10.7% 11.2% 39.95 2,832.3 Stellar Microelectronics 315/315 WND 1 high-reliability electronic assemblies for Valencia Gregory L. Horton business owners to obtain SBA financing for in the 607 S. Glenoaks Blvd. transaction. the building this year and turn the building into Driver Safety program that begins during the ment case, which outlawed most class action private arbitrator. The court based its decision involved a “consumer” agreement, it most employers because arbitrators tend to be less jections come from the LAEDC’s most current 2009. Next year, retail hiring 3 28454 Livingston Ave. 315/315 WND 1 medical, military-aerospace, and 1974 President square-foot building located in Sun Valley at by BNY Mellon Wealth Management. However, the information in this feature may commercial real estate. The property at 601 S. Glenoaks Blvd. was Hemacare HEMA 0.42 0.72 0.27 20.0% -23.6% -23.6% N/M 4.2 Valencia 91355 industrial-controls, implantable to capital- private (661) 775-3517 a technology facility. 2011 fall school semester. The program will be arbitration waivers in overtime pay cases. on an earlier California Supreme Court deci- likely applies to class action waivers in likely than jurors to issue excessively high economic forecast, which was released in Feb- is expected to go up another 2.4 percent of the Forever 21 store at the Northridge positions, said he’s been unemployed for six “Real estate prices are low, interest rates 10830 Cantara St. The building has a lease leased by Qube Cinema and represented by Colliers International represented the seller. not be complete and cannot be guaranteed. The information provided in this feature equipment, wafer-die to full box build consideration for $845,103. hosted at the club’s satellite site at Canoga Here’s what the Supreme Court decided, sion (Discover Bank) which outlawed most employment arbitration agreements as well – monetary awards in employment cases. does not constitute the provision of investment advice. Image Entertainment DISK 0.16 0.30 0.11 -5.9% -27.3% 14.3% N/M 4.2 ruary. Those projections will be updated next increase, she said. Fashion Center, waiting to be interviewed for months. He is still waiting to see more retail services are low and the SBA 504 loan program offers Joseph Selbo with Charles Dunn Co. In the second transaction, the Grubb & Park High School for more than 400 teenagers. and what the decision means to your business. class action waivers in arbitration agreements. especially in the wage/hour arena. It may also In light of the new ruling, employers month. Los Angeles-based Forever 21 will do vacant store positions. While the store is not jobs. up to 90 percent financing,” Robledo said. Both transactions are entertainment-related, “With supply still exceeding demand in Ellis pair represented Bradford and Barthel Interlink Electronics LINK 0.41 0.45 0.25 0.0% 64.0% 46.4% N/M 5.6 4 One Lambda, Inc. 303/256 WND 2 DNA and serological based products for Canoga Park George M. Ayoub Dierckman said. California Highway Patrol officers will help Background. In 2002, Vincent and Liza On appeal, the Ninth Circuit U.S. Court of apply to other employment cases. should consider reviewing their arbitration For more information please contact: While consumers are trying to pay off debt more hiring this year as it prepares to open new, it recently underwent a major expansion, “Sometimes when the economy picks up a 21200 Oxnard St. 316/267 WND 3 compatibility testing of organ donors, 1984 President & CEO The loan program enables small business Burbank it’s important to focus on the unique LLP in a long term lease at 5720 Ralston Ave. teach the class. Concepcion entered into a contract to sell and Appeals agreed with the lower court ruling. One especially significant question for agreements to add a class action waiver IPC The Hospitalist IPCM 46.05 52.25 22.66 -5.0% 73.4% 18.0% 29.15 770.8 and are concerned about higher gas and com- new stores, said Lindsay Buckley, a company moving from an 8,112-square-foot space to little bit, they want to keep the same amount of Woodland Hills 91367 recipients antibody detection kits private (818) 702-0042 “That is a good sign because the entertain- James Hillman, Managing Director owners to purchase industrial or commercial features of a building,” Erickson said. “We in Ventura. The office space is about 5,346 Thomas said the organization also appreci- service cell phones with Cingular Wireless, AT&T then asked the Supreme Court to California employers is whether the new case provision. Employers without arbitration (818) 963-0464 modity prices, they are also feeling “frugal spokeswoman. The chain has at least 10 stores about a 25,000-square-foot space, mall offi- employees so they can maintain profitability,” buildings at below-market interest rates. It also ment market in the Valley is starting to pick were able to offer Infinity a dedicated parking square feet. IRIS International IRIS 9.12 11.24 7.26 -6.6% -17.7% -10.9% 53.65 162.8 back up again,” he said. ates State Farm Insurance’s support. which was later bought out by AT&T Mobili- review the case. The case was closely watched will have any impact on a 2000 California agreements will want to weigh the benefits of fatigue” and want to start spending again, Rit- located in the greater San Fernando Valley cials said. he said. 5 IRIS International 194/380 $122,080 1 designs, manufactures in-vitro Chatsworth Cesar M. Garcia allows them to remodel existing buildings, area that allows its customers easy access for The law firm is relocating into the space ty. The contract required arbitration of all by consumer and business groups alike. Supreme Court case, which announced mini- having one at all. Ixia XXIA 13.01 19.10 8.15 -12.3% 33.6% -22.5% 54.21 929.3 ter-Martinez said. region. Spenser Prince, a 19-year-old Northridge “You never know what they’re trying to 9172 Eton Ave. 332/380 $104,860 4 diagnostics systems 1980 CEO construct new facilities and refinance commer- Bennett Robinson of CBRE represented inspections and other business. We were also from a smaller office in Ventura. It is expected Insurance Company Collects Toys Index Watch Chatsworth 91311 public (818) 709-1244 disputes which the Concepcions may have had Business groups were hoping that the Supreme mum requirements for a pre-dispute agreement K-Swiss KSWS 9.66 13.19 8.75 -9.5% -22.4% -22.5% N/M 341.0 “You have some stores that are doing phe- Dozens of people recently lined up in front resident who applied for one of the store’s do.” cial mortgages that meet SBA parameters or the landlord, Lowell & Lenore Gronich Trust, able to provide signage that offered the visibil- to move into the building by the end of the year. in the Cantara Street property transaction. Blue Shield of California held several with AT&T. It also contained a so-called class Court would enforce the arbitration agree- to arbitrate employment bias cases. That case Richard S. Rosenberg is a founding part- purchase equipment that has an economic life ity they needed.” Bill Clark of CB Richard Ellis represented Beanie Baby stuffed animal drives at its cam- action waiver provision, which prohibited ments that have become so common in con- said that employment arbitration agreements ner of Ballard Rosenberg Golper & Savitt Dow Jones S&P Valley LTC Properties LTC 26.65 30.16 22.85 -7.1% 3.7% -5.1% 22.02 696.0 Quallion, Inc. 180/WND WND 2 lithium ion cells and battery packs, and Sylmar Paul Beach of at least 10 years. Lee & Associates the property’s owners, CT Realty Investors of Indexes Industrial NASDAQ 500 50 6 12744 San Fernando Rd 184/WND WND WND develops new battery chemistries for the 1998 President puses throughout the state in support of the them from filing a class action – either in arbi- sumer transactions. Consumer groups wanted are not enforceable under state law unless: (1) LLP, a management side labor law firm in MannKind MNKD 3.74 10.05 3.40 -6.5% -38.9% -53.6% N/M 429.8 Small business owners also have the oppor- A multi-tenant building was sold for $2.55 NAI Capital Alisa Viejo. nation’s troops, company officials said. tration or in court. the Supreme Court to outlaw class action there is no limitation on the type of damages Glendale. Rosenberg was selected as one of Sylmar 91342 military, aerospace, medical and private (818) 833-2000 June 1 Close 12290.1 2769.2 1314.6 1008.3 Move MOVE 2.01 2.89 1.80 8.1% -11.1% -21.8% N/M 328.2 automotive industries tunity to obtain SBA loans to refinance com- million to a private investor, according to Jack John Cserkuti and Bert Abel with NAI Those campuses included Blue Shield’s Despite this agreement, the Concepcions waiver provisions in arbitration agreements. ordinarily allowed in a lawsuit; (2) there will the 25 best lawyers in the San Fernando Insurance: Tension Rises over Proposed Health Bill 52 mercial mortgages. Schlaifer, senior vice president at the LA- Capital’s Santa Clarita office represented Staff Reporter Mary Catherine Holcomb Woodland Hills site. The collection drives, went ahead and filed a class action suit against The Supreme Court’s Ruling. By a 5-4 be a written decision; (3) the employer Valley. He may be reached at (818) 508-3700 June 15 Close 11897.3 2631.5 1265.4 956.1 MRV Communications MRVC 1.27 1.90 1.15 -8.0% 1.6% -29.1% N/M 199.9 7 Medical Illumination, Intl. 55/55 WND 1 full range of surgery, exam and specialty San Fernando Alan Kiviat “In working with SoCal CDC, we look for- can be reached at (818) 316-3124 or at mhol- 547 Library St. 70/70 WND 2 lights 1978 President North/Ventura-based office. Schlaifer repre- Division K Properties in a 10-year lease of a organized in honor of Memorial Day, were AT&T in a San Diego federal court for false vote, the U.S. Supreme Court sided with essentially pays for entire cost of the arbitra- or [email protected]. Point Chg. (392.9) (137.7) (49.1) (52.2) National Technical Systems NTSC 7.32 9.01 5.06 16.2% 16.2% -9.3% 31.83 78.0 Continued from page 1 “It would allow me to look at the question San Fernando 91340 private (800) 831-1222 ward to being able to offer growing small busi- sented the seller, H&D Osborne Investments. retail space to AutoZone. [email protected]. of whether or not the rates are excessive from Proponents’ position: Opponents’ position: held from May 25 through June 10. 2-Wk % Chg. -3.2% -5.0% -3.7% -5.2% Servicemen who receive the Beanie Baby Northrop Grumman NOC 63.50 65.79 48.53 -0.4% 15.7% 8.1% 8.98 18,853.2 same period, the survey found. the standpoint of administrative costs and prof- • Addresses escalating health insurance • Implementation costs are passed on to 8 MannKind Corp. 45/75 $0 1 discovery, development and Valencia Alfred E Mann toys give them to children in patrolled commu- YTD % Chg. 2.8% -0.8% 0.6% -4.0% On Assignment ASGN 9.08 11.67 4.18 -13.6% 65.1% 11.4% N/M 339.9 itability,” said California Insurance Commis- 28903 North Ave. Paine 275/450 $0 3 commercialization of therapeutic products 1991 Chairman/CEO nities, allowing the troops to communicate and Industry opposition sioner Dave Jones, while speaking at a Valley premiums insurers 52-Wk Chg. 14.3% 14.1% 13.5% 7.0% Power-One PWER 8.08 13.04 6.54 -1.2% 6.0% -20.8% 8.42 1,145.7 Valencia 91355 for patients with diseases such as public (661) 775-5300 receive intelligence from kids on locations of “We have a concern about any plan that Industry and Commerce Association event • Aims to prevent loss of insurance • Requires more paperwork, especially diabetes and cancer improvised explosive devices, Blue Shield PS Business Parks PSB 52.48 63.16 51.31 -7.0% -5.8% -5.8% 33.22 1,298.4 drives up overall costs and not the other way in North Hollywood last month. coverage for consumers for large-group plans Kinamed, Inc. 30/WND $10,000 1 implantables and instruments for Camarillo Clyde R Pratt 9 officials said. Public Storage PSA 109.71 120.00 85.04 -4.8% 17.2% 8.2% 36.45 18,692.6 around,” said Brad Kieffer, spokesman for “And I think there’s a lot of public interest • Requires state regulators to notify the • Does not address the problem of rising 820 Flynn Rd. 30/WND WND 1 orthopedics and neurosurgery 1987 CEO The stuffed animals will be donated to Two Week Best Performers... Woodland Hills-based Health Net.“We’re in giving the insurance commissioner that Camarillo 93012 private (805) 384-2748 Qualstar QBAK 1.75 2.00 1.40 2.9% -4.9% 3.6% N/M 21.4 public of rate increase applications medical costs, and other cost factors Operation Gratitude, an all-volunteer organi- Percent Change From June 1 - June 15, 2011 concerned because, overall, the bill does not authority,” he said. • • zation located in Van Nuys on an Army ReachLocal RLOC 17.32 28.39 11.80 -11.9% 21.7% -13.0% N/M 492.9 address the cost pressures that are responsible Health Net’s Kieffer said the bill will create Allows consumers to request adminis- Could create a lag in the policy renewal 10 Futuremed 8/WND $1,000 1 Sales and service of pulmonary function, Granada Hills Susan Lukenbill National Guard Base. The organization sends Education for driving (up) premiums.” added administration costs that could trickle trative hearings within 45 days of notice period 15700 Devonshire St. 8/7 $1,000 1 EKG, blood & fluid warmers 1980 President Ryland Group RYL 16.04 19.28 14.16 -9.4% -6.2% -5.8% N/M 709.6 • • Granada Hills 91344 private (818) 830-2500 care packages to troops in Iraq, Afghanistan down to policyholders. Some costs are possibly already covered Some fear it could limit access to and on deployed ships. 2011 Marketing Opportunities Salem Communications Cl A SALM 3.16 4.38 2.10 -10.2% -18.6% -0.3% 39.50 78.4 Assembly Bill 52 Under the bill, insurers also would be by current rate review activity health care The event is part of the insurance compa- Semtech SMTC 25.10 29.47 15.95 -8.4% 37.9% 10.9% 20.24 1,661.9 required to pay filing fees to cover rate review WND: Would Not Disclose Companies were ranked by the number of local employees in 2011. In To the best of our knowledge, this information is accurate as of press time. While every effort is EFFECTIVE: the event of tie, companies were ranked by companywide employees. Information was gathered made to ensure the accuracy and thoroughness of the list, omissions and typographical errors ny’s larger effort, Donate 8, which supports Jan. 1, 2012 costs and would have to pay penalties for viola- “It’s hard to project 18 months into the Anthem Blue Cross received national Michelle Obama’s Military Families cam- Simulations Plus SLP 2.95 3.74 2.12 3.5% 31.7% 9.7% 19.67 47.8 tions. In addition, insurers would be liable for future,” said Sam Smith, president of Genesis scrutiny after it proposed a rate increase as directly from the companies themselves and the Southern California BioMedical Council with sometimes occur. Please send corrections or additions on company letterhead to the Research The San Fernando Valley Business Journal will continue to keep our HEALTH INSURERS MUST: Submit rate additional research by the Business Journal. Department, San Fernando Valley Business Journal, 21600 Oxnard St., Suite 250, Woodland paign. Blue Shield of California is pledging to readers abreast of the most up-to-date information regarding business Sport Chalet Cl B SPCHB 2.30 4.10 1.70 0.0% -16.1% -38.5% N/M 32.6 certain court expenses when enrollees request Financial/Creative Employee Benefits in high as 39 percent for some individual policies Hills 91367. ©2011 San Fernando Valley Business Journal. This list may not be reprinted in perform at least 25,000 hours of volunteer increase applications to state insurance hearings regarding proposed rate changes. Sherman Oaks. “If I guess wrong, and I advise last year. The insurer lowered that increase 1 scheduled to layoff 468 employees Summer 2011 whole or in part without prior written permission from the editor. Reprints are available from and education in the greater San Fernando Valley. Don’t miss the Superior Industries Int'l SUP 19.96 26.34 12.55 -5.3% 30.6% -5.9% 10.40 539.4 regulators for approval, denial or Wright's Reprints, (877) 652-5295 ext. 104 or e-mail [email protected]. service from January 1 through Veteran’s Day. “If you’re regulating health insurance rates my clients wrong, they could very well be into after an independent review showed calcula- To meet the challenge, the company’s 4,800 opportunity to place your message in front of our readers in upcoming Talon International TALN 0.12 0.30 0.08 9.1% -29.4% 14.3% N/M 2.4 modificatio by regulators and you’re not regulating provider fees, they the red.” He supports the bill, but said the tion errors. issues that will feature articles on trends in education & unemployment, Researched by Josh Dausch employees and their families will average Teledyne Technologies TDY 47.01 53.35 35.34 -1.3% 19.9% 6.9% 13.63 1,748.8 BILL PROHIBITS: Approval excessive, can keep going up and up and up,” said David delays could be problematic. Feuer said the bill does not aim to reject all eight hours of volunteer service in their colleges & universities, graduate school programs, vocational training, Benson, vice president of legislation for the Others who have opposed the bill include proposed increases, just those that are found inadequate or discriminatory rate communities in 2011. and private schools. Tutor Perini TPC 19.60 26.87 15.56 1.9% 5.5% -8.5% 9.20 935.9 Los Angeles Association of Health Under- the California Medical Association, Califor- not to be justified. Cheesecake Factory CAKE 30.25 34.00 21.56 -1.6% 17.5% -1.3% 21.76 1,830.1 increases writers. The association opposes the bill. nia Hospital Association, California Associa- And the costs to implement the bill are Gas Company Gives to PROJECTED COSTS: Providing more regulation will also likely tion of Physician Groups, California Cham- Your $44.95 THQ THQI 3.34 6.53 3.33 -17.1% -34.8% -44.9% N/M 227.0 At least $30 million likely to be much lower than the Appropria- Local University Be on the lookout for Education-related Lists and Education Special delay policy renewals, Benson said. The ber of Commerce and many other groups. tions Committee’s $30 million estimate, he ® PHOTO COURTESY OF THE PAINTED NAIL CIVIL VIOLATION PENALTIES: $50,000 at most We’ve Got the Valley Covered Subscription Includes: When you team with Union Bank, you’ll experience the strength of a powerful financial partner working on Southern California Gas Company Sections with article opportunities where you can position yourself as an Trio-Tech International TRT 3.30 6.88 3.30 -6.8% -21.2% -20.9% 21.76 11.3 process currently takes about six months, but said. That’s because regulators are already Beauty: Decor at The Painted Nail creates a calming environment for patrons. for non-willful; $100,000 at most for your behalf. Through our relationship with Mitsubishi UFJ Financial Group, we can seamlessly deliver the global recently gave a $60,000 grant to California expert in the industry. Unico American UNAM 9.98 10.35 8.57 1.7% 4.5% 9.2% 23.21 53.4 that could double or triple, if the bill is Need for regulation spending money to review rate increase pro- resources you need to access financing, mitigate risk and manage your working capital. And you’ll receive the State University Channel Island’s Institute willful approved, he said. Assemblyman Mike Feuer said he’s aware posals, he said. ► 26 bi-weekly paper issues United Online UNTD 5.61 7.50 4.75 -2.8% -16.3% -15.0% 9.67 487.2 insight and guidance of local experts in over 40 countries. That’s the benefit of a bank immersed in your business. for Workforce & Community Studies. ...Two Week Worst Performers OTHER POTENTIAL COSTS: Certain enrollee Officials from Woodland Hills-based of the insurance industry’s concerns, and has The bill also has several supporters. Those Dawn Neuman, the university’s provost Jul 4 - Education Special Advertising Section * ValueClick VCLK 16.45 19.73 9.80 -8.1% 38.4% 2.6% 14.95 1,346.2 court fees for hearings Anthem Blue Cross could not be reached for invited some of the bill’s opponents to discuss include the Small Business Majority, Cali- Subscribers now have access to our Nail: Salon Nabs Reality TV Show Percent Change From June 1 - June 15, 2011 comment. Officials from Blue Shield of Cali- ► Annual “Book of Lists” With Union Bank, the world can be an easy place to do business. 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California families cannot rely on the based Small Business Majority, said rising www.sfvbj.com 213-236-4275 213-236-5085 213-236-6861 The institute is named after globally “In that respect, it could be detrimental to a The Painted Nail from 3 p.m. to 7 p.m. Top 10 Most Active Stocks nology costs and the nation’s growing aging The organization opposes the bill, saying it “whim of insurance companies” to determine insurance premiums are one of the topics tablet PC. Effortlessly navigate with the acclaimed Henry L. “Hank” Lacayo, who business – if it’s too crazy, too insane. It could The Painted Nail also is in the process of population, Kieffer said. could limit access to health care. 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COMPANY NAME VOLUME COMPANY NAME VOLUME tional information with the state departments. ance payments to offset gaps in government- “We have seen over the past number of of the problem, which is to make sure any editorial archives For more information on space reservation and rates, please contact “We also congratulate Hank for being rec- it’s already an established business with regu- The owner said she might consider fran- DIS...... 9,762,477 NOC...... 1,915,953 Some of that includes historical data on rate based insurance, said Nicole Evans,spokes- months a series of astronomical rate increases increases have a sound basis behind them and ognized for his lifetime achievement and look lar customers who may not care about the chising the business one day. But for now, Jamie Chien • 818.676.1750 x19 changes and proposals, insurers’ expected rate woman for the organization. that were proposed or took effect,” he said. are not just a way to pad profit,” he said. Start your subscription today by visiting AMGN...... 5,146,735 DWA...... 1,439,840 ► The popular “Lists” in each ©2011 Union Bank, N.A. forward to the Institute making a positive show’s outcome, Yaggy said. she’s simply focusing on improving her Sher- of return, executive salary and bonus informa- She said the bill creates excessive regula- In some cases, insurance rate increases But insurers are not the only ones to blame, impact on the region,” said Anne Shen, chief Cazorla and the TV Guide Network have man Oaks site. or [email protected] tion, statements of the insurers’ nonmedical and tion since there are already some state and fed- were found to be unjustified, Feuer said. While he said, noting several other factors contribute issue, special industry reports, Union Bank is a proud member of the Mitsubishi UFJ Financial Group (MUFG), CPST...... 3,934,731 CAKE ...... 1,261,019 www.sfvbj.com one of the world’s largest financial organizations. unionbank.com operating officer for Southern California Gas been busy promoting the show. A “Nail Files” “People love to get manicures and pedi- medical expenses and other financial details. eral laws in place to control costs. health care costs went up between 3 percent to the rising insurance costs. Company. bus has traveled to about a dozen metropolitan cures,” Cazorla said. “As long as people have MOVE...... 2,663,224 THQI ...... 1,246,912 Regulators say collecting detailed financial Area insurance brokers say delays in policy and 4 percent in 2009, certain carriers were “We think it’s going to be one extra help,” executive profiles and much more 21600 Oxnard Street, Suite 250, Woodland Hills, California 91367 tel 818.676.1750 fax 818.676.1747 www.sfvbj.com cities throughout the country offering free nails that they want to be sparkly and pretty, information from insurers helps them more renewals could make it difficult to project increasing their rates by much higher percent- Arensmeyer said, of the bill. “It’s not going to -Compiled by Jessica Vernabe manicures. we’ll probably keep up what we do.” PWER...... 2,055,952 VCLK...... 1,171,437 accurately evaluate the proposals. future health care costs for clients. ages, he said. solve all problems.” 34 35 36 37 38 39 40

SAN FERNANDO VALLEY BUSINESS JOURNAL June 20, 2011 35 36 June 20, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL SAN FERNANDO VALLEY BUSINESS JOURNAL June 20, 2011 37 40 June 20, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL 34 June 20, 2011 CALENDAR SAN FERNANDO VALLEY BUSINESS JOURNAL 38 June 20, 2011 COMMENTARY SAN FERNANDO VALLEY BUSINESS JOURNAL SAN FERNANDO VALLEY BUSINESS JOURNAL COMMENTARY June 20, 2011 39 Games: Studios Face Off to Meet Creative Challenges ‘The big ‘It is dedication, ‘I never realized Tuesday, June 21 BIZ SEEN Greater Valley business events Contact & RSVP: (805) 248-7208 or Contact & RSVP (818) 552-3206 SCORE – Los Angeles Chapter Gaming today challenge is tenacity, the how much of an Proposed Tax Bill Signals Rate Increases, Threatens Recovery Continued from page 1 [email protected] VALLEY Game studios say it takes about 18 months Customer Service communication ability to work impact you can On the Road to the End of the World 4p.m.–6p.m. Small Business Development Center Danny Bilson, executive vice president of for a video game to go from conception to bill is moving through the state legis- VICA use, excise and college districts). That number does not even The new taxing powers in SB 653 could create VEDC Wednesday, July 6 College of the Canyons core games at THQ. “You need to be making and being sure along and solve make in a short lature that would have a tremendous vehicle taxes include city, state and federal tax laws that are he end of life on Earth as we know it is By pure happen- hoods, counting the number of inappropriately 21600 Oxnard St., Suite 250, GALPIN GETS IT. store shelves. the same dynamic within the state. Friday, June 24 Woodland Hills, CA 91367 5121 Van Nuys Blvd., Sherman Oaks Business Networking Breakfast University Center Room 222 those, and if you are, it is a goldmine. And if The process is typically broken down into nothing is left to problems.’ amount of time.’ impact on local jurisdictions, business- LOCAL UPDATE have persisted already in place. The varying tax rates can also put Tcoming. stance, it was exactly large mansions adorning postage-size lots. Try $10 26455 Rockwell Canyon Rd., Santa Clarita A Main Phone: 818-676-1750 • FAX: 818-676-1747 QuickBooks Boot Camp 7 a.m. to 9 a.m. not, it is difficult because they are expensive.” three phases: pre-production, which defines es and residents. Senate Bill 653 (Steinberg) for decades. SB California currently has the highest sales and communities at odds. The heavier focus on No, it’s not the finality of an asteroid falling 50 years ago, that the topping the monstrosity at the corner of www.sfvbj.com Contact: (818) 907-9922 10 a.m. – 4:30 p.m. Woodland Hills-Tarzana Chamber of Commerce $35 in advance chance.’ Scott Ehrlich, Christine Deschaine, Contact & RSVP (818) 552-3206 Hitting that jackpot requires a compelling the vision of the game; production, which is would make drastic changes to California’s CATCHING THE 653 would use tax rates in the nation. The state rate is set at local taxes to fund local government would on Washington, D.C. (although there are some 405 opened. Its most Hayvenhurst Avenue and Adlon Road, south of Small Business Development Center Woodland Hills Country Club InSite Development, Lee & Associates, who would see an upside to that), the gradual famous moment was, The Boulevard, where a reality show is being Essential Steps for Writing a Business Plan COC University Center, Room 309 21150 Dumetz Road, Woodland Hills story, an immersive environment, download- when design, game play, art and animation Cindy Gray, tax structure by providing counties, communi- LOCAL BUSINESS ISSUES change that. The 8.25 percent with local governments retaining create an additional burden on lower-income Part I & II able content and strong marketing, said Ryan teams take the game from a rough form into a PAGE 13 PAGE 30 ty college districts and county offices of edu- authority of the ability to add up to 2 percent. SB 653 does communities. Communities with a higher tax erosion of the planet due to global warming, or no doubt, the O.J. filmed for the television enjoyment of the cul- PUBLISHER & PRESIDENT 26455 Rockwell Canyon Road, Santa Clarita $20; walk-ins add $5 Wednesday, July 20 Moss & Company, THAT FALL THROUGH 9a.m.–1p.m. $99 Contact & RSVP: (818) 347-4737 Schneider, brand development director for polished one; and post-production, which is PAGE 14 cation new authority to enact taxes. these diverse not include a cap on the taxing rights it grants, base would have a clear advantage over the fulfilled prophecy of one of those doom- Simpson slowmo car turally and aesthetically elite. Pegi Matsuda Small Business Development Center THE CRACKS Contact & RSVP: (661) 362-5900 Business Networking Luncheon Insomniac Games. where final effects are added, testing is done SB 653 seeks to fundamentally change the local govern- giving jurisdictions the authority to raise taxes lower-income areas, increasing the divide and-gloom preachers. chase. And sadly, sev- Unfortunately, on Saturday night, you can’t [email protected] / 818.676.1750 COC University Center 11:30 a.m.-1:15 p.m. “If it does reach beyond being just a video and the game is fine-tuned. financial relationship between state and local ments to enact without a limit. California sales and use taxes between wealth and poverty. It’s the result of the insidious actions of a eral years ago, attend a performance at the new Valley 26455 Rockwell Canyon Road, Santa Clarita Thursday, July 7 Woodland Hills-Tarzana Chamber of Commerce game and becomes a brand, chances are it has Design studios like Insomniac and WayFor- governments. As the state plans to significantly different taxes at varying rates would create could far exceed 10.25 percent, ensuring the While a two-thirds majority is needed to mysterious cabal. The culprit is… Caltrans. Mikhail Markhasev Performing Arts Center since it’s dark; EDITOR $35 Tuesday, June 28 Warner Center Marriott Contact & RSVP: (661) 362-5900 How to Successfully Start Your New Business become a hit,” Schneider said. ward have their own testers doing quality cut back its funding stream to counties, munic- inconsistency and uncertainty for businesses. state’s continuing economic stagnation. raise taxes in California, SB 653 exploits a Yes, according to the media, elected offi- KALEIDOSCOPE shot and killed Bill however, you can take your pedometer to Jaclyn Giovis Networking Breakfast 9:30 a.m. – 11:30 a.m. 6360 Canoga Ave., Woodland Hills Cosby Ennis $25; walk-ins add $5 Historically, gaming companies would roll assurance. ipalities and special districts, the bill opens up Under SB 653, employers would be In addition to sales and use tax increases, loophole in state law that would allow counties cials, and the bureaucrats who really run OUR CHANGING VALLEY ’s son at determine how far away you’ll have to park for [email protected] / 818. 316.3125 Federal State Payroll Tax Seminar 7 a.m. – 9 a.m. Small Business Development Center PEOPLE IN THE NEWS H Mann, Alfred E...... 27 S things, our Valley will come to a screeching the Mulholland a future performance. North Valley Regional Chamber of Commerce Wells Fargo Bank Training Room Contact & RSVP: (818) 347-4737 out new consoles every five years, forcing What may sound like a dream job can be new revenue possibilities at the expense of required to withhold and remit personal income the 188 new local tax jurisdictions created by to enact new, higher taxes without a super- 9a.m.–3p.m. game developers to adapt with new titles to taxpayers. taxes imposed by counties, community college SB 653 would be empowered to impose new halt the weekend of July 15-18, when the San offramp. Sunday morning, it’s off to brunch at the STAFF REPORTERS VEDC Porter Valley Country Club 802 W. Lancaster Blvd., Lancaster awfully mundane and repetitive, Beck said. Haire, Casey ...... 5 Mann, Josh...... 29 Sackler, Allen...... 14 majority. SB 653 is not the solution to the Martin M. Cooper suit the features of the new console. But as “You get to play video games all day, but it A Cobos, Kelly ...... 16 SB 653 will result in higher taxes across a districts and county offices of education. Busi- Vehicle License Fees of up to 1.35 percent. state’s fiscal problems, and we cannot allow Diego Freeway is closed for 53 straight hours. One-half million Sagebrush Cantina, where you are urged to Mark Madler 5121 Van Nuys Blvd., Sherman Oaks 19216 Singing Hills Dr., Northridge $30 Thursday, July 21 Han, Stewart...... 26 Matiss, Peter ...... 1 Schlaifer, Jack ...... 29 Free $20/members; $25/non-members Contact & Registration SBDC (661) 362-5900 gaming technology becomes more advanced is the same game played for countless hours Abel, Bert...... 29 Cooper, Ken ...... 3 state where economic recovery is severely lag- nesses with employees who live in different This taxing ability will not only hit taxpayers’ local jurisdictions to be handed the authority to (Not that it will be easy to tell the difference people use the 405 on a typical summer week- bring a biker, or two, home for dinner. After- [email protected] / 818. 316.3126 Contact: 818-907-9922 Contact & RSVP: (818) 349-5676 VICA After Dark w/Councilman Eric Garcetti and consistent across brands the cycle appears until your eyes bleed,” Beck said. Harding, Dave...... 29 Merlo, John ...... 16 Schneider, Ryan ...... 1 ging behind the rest of the nation. California’s communities would be required to comply with wallets, but increases the cost to the state for tax businesses and residents out of the state. between a complete closure and the degree of end. There is no truth to the rumor that the San wards, drop by the beautiful new Vons Pavil- accounting, aviation and aerospace, banking & THE POWER OF TRUST Abrams, Natalia...... 5 Cserkuti, John ...... 29 5:30 p.m. – 7:30 p.m. to be slowing down, experts say. unemployment rate remains at 12 percent, well movement on the 405 any weekday between 4 Diego Freeway is the only man-made structure ions in Woodland Hills, somehow in marked finance, manufacturing, media and entertainment, Sexual Harassment Prevention Training Friday, July 8 Game studios say the process for develop- Hernandez, Marco...... 25 Milmeister, Justin...... 8 Searcy, Velma...... 13 the unique tax jurisdictions for each employee. administering the potentially divergent taxes Valley Industry & Commerce Association ing and testing new games for new consoles Aksacki, Kevin ...... 10 D above the national rate of 9.2 percent. Numer- Imagine the record-keeping nightmare for a between various counties and districts. Do you think counties, community college and 7 p.m.) that can be seen from the moon by the naked eye. demographic contrast to the 99 Cents Only transportation, and the Cities of Burbank,

7:30 a.m. – 9:30 a.m. PHOTO BY DAVID SPRAGUE Wednesday, June 22 QuickBooks Part I Morton’s The Steakhouse Horton, Gregory L...... 27 Morrotta, Joseph...... 26 Selbo, Joseph ...... 29 Antelope Valley and Simi Valley LightGabler LLP New consoles can be especially time-consuming and costly. ous concerns and potential complications sur- small business with employees spread across Higher taxes and distinctive laws between districts and county offices of education should Supervisor Zev Yaroslavsky has warned Here’s the good news related to the whole store right next door. 10 a.m. – 1 p.m. 6250 Canoga Ave., Woodland Hills Create: Insomniac’s Jacinda Chew helps Colin Thomas at the company’s Burbank ofﬁce. Albert, Michelle...... 8 Debord, Larry ...... 26 Trust can’t be bought...it must be earned. That’s what Galpin WHY GO GALPIN? Essential Steps for Writing a Business Plan 760 Paseo Camarillo, Suite 400, Camarillo It doesn’t make business sense for a new J-K N-O rounding SB 653 have been raised by business be allowed to enact taxes? How will local that we should “Stay the heck out of here.” 10-mile widening project, as Caltrans sees it: And Sunday evening, enjoy a few margari- Small Business Development Center Free for Circle of Influence members; $25/other VICA For that reason, there’s a benefit that comes Serletic, Matt ...... 3 county and education district lines. districts and counties provide unfair competi- Jessica Vernabe 9a.m.–1p.m. $50 Arensmeyer, John...... 1 Deschaine, Christine ...... 30 Not to be outdone, Mayor Antonio Vil- “This project is expected to create 18,000 jobs tas at Casa Vega, playing that popular parlor Motors has been doing since 1946 – earning the trust and Premier America Credit Union members; $50/non-members generation of consoles to debut every five from game companies keeping the older sys- Jackson, Charlie...... 5 Nathanson, Todd...... 15 Shen, Anna...... 30 groups, including VICA and the CalChamber. Businesses could be faced with managing tive advantages for businesses in different funding be maintained as the state budget [email protected] / 818. 316.3123 Small Business Development Center Contact & Registration: (805) 248-7033 Contact & RSVP: (818) 817-0545 The Video Game Industry by the Numbers laraigosa, he of that ever-present gleaming during construction. Once built, the improve- game, “So How Many Mexican Restaurants confidence of California residents with a total dedication to Build WorkSource Center 19867 Prairie St., Chatsworth years when performance can now only be tems in place for longer, they say. Ayoub, George M...... 27 Thomas, Gary...... 30 Restrictions on the ability of counties, com- compliance for as many as 188 different local jurisdictions. Business leaders often draw continues to be cut? Email your responses or education, family business, government and politics, • Over 4000 Vehicles In Stock! $65 improved incrementally, said Christopher “No one is losing by not having a new con- Jones, Dave...... 1 Nemcoff, Marnie...... 16 Sikka, Jagjit ...... 10 munity college districts and county education tax jurisdictions (including: 58 counties, 58 attention to the fact that diverse tax rates from thoughts about the column to smile, reassured us with his positive attitude: ments will ease congestion, increase mobility ARE there in the Valley?” 9207 Eton Ave., Chatsworth Introduction to QuickBooks Senator Dianne Feinstein addressed about 70 local business leaders $25.1 BILLION: Spending in the U.S. on video games, hardware and accessories in 2010 B Devir, Owen ...... 12 health care, hospitality and tourism, each customer’s long-term satisfaction. Our commitment to Contact & RSVP: (661) 362-5900 Swain, director of the USC Games Institute offices to propose local personal income, sales, county offices of education and 72 community state to state impact economic development. [email protected]. “It will be an absolute nightmare.” by moving twice as many people as a regular While you’re planning your weekend, here insurance, restaurants, retail, • Great Deals! - We wouldn’t be the $35 10 a.m. – 12 p.m. Friday, July 22 at a luncheon held by the Valley Economic Alliance on June 1. sole,” every five years, Swain said. Kallio, Joseph...... 25 Neuman, Dawn...... 30 Sikka, Punardeep ...... 10 you has paid off! People trust Galpin for the right selection, the Contact & RSVP: (661) 362-5900 SCORE – Los Angeles Chapter VICA held its San Fernando Valley Business Hall of Fame event on June 9. at the University of Southern California. 72 PERCENT: Number of U.S. households that play video or computer games For one, game development staff is experi- Bazylevsky, Bo...... 3 Dierckmann, Matt...... 29 One wonders if Gaspar de Portola,with use lane, decrease commute times for all driv- are a few Valley museums you may not have Cities of Glendale and Santa Clarita #1 Volume Ford Dealer In the World for QuickBooks level 2 – For Current Users From Left to right: Flora Margheritis of Van Nuys Airport, The inductees included Clay Lacy Aviation, Gene Autry, Facey Medical Kaufman, Francine ...... 26 Obama, Michelle ...... 30 Skya, Gelena ...... 29 his 54 Spaniards and 100 mules, trudging ers, enhance safety, reduce air pollution and heard of: Andres Pico Adobe,theArarat- right price and the right service. That’s how we sell more Fords 330 North Brand Blvd, Suite 190, Glendale Tuesday, July 12 At the industry’s largest trade show, held 267: enced with designing for those consoles. And Beach, Paul ...... 27 Dines, Brad...... 3 20 consecutive years, the #1 Volume Business Networking Mixer $35 in advance; $45 at the door 10 a.m. – 1 p.m. Senator Feinstein and Diana Sanchez of Van Nuys Airport. Total number of game developers and publishers in California in 2009 Keady, Jack...... 6 P Smith, Sam...... 1 through the Sepulveda Pass on the afternoon of promote ridesharing.” Eskijian Museum,theBurbank Aviation Mary Catherine Holcomb Small Business Development Center Group, Sierra Canyon School and the Sheraton Universal Hotel. earlier this month at the Los Angeles Conven- designing for new systems may sometimes than any other dealer in the world, more Jaguars than any Jaguar Dealer in the USA, and the 5p.m.–7p.m. Contact & RSVP (818) 552-3206 Business Plan Workshop 13,041 : Number of direct employees in video game industry in California in 2009 Beck, John ...... 1 Donovan, Mark...... 1 BUSINESS MARKETPLACE August 5, 1769, thought to himself, “What if Oh yes, and it will cost $1.34 billion. Museum, the Nethercutt Collection and [email protected] / 316.3124 Woodland Hills-Tarzana Chamber of Commerce College of the Canyons University Center tion Center, only Nintendo announced a new require studios to invest in additional software Kieffer, Brad...... 1 Padilla, Manny...... 16 Swain, Christopher...... 1 6p.m.–8p.m. Beck, Roger...... 29 E-F they built a freeway through here, everyone But for those who still harbor concerns, as a Museum, and the Bolton Hall Museum. advertising/marketing, biotech, law, other dealer in America and the most Mazdas, Lincolns and #1 Mazda and Lincoln/Mercury Dealer Nicola’s Kitchen SCORE – Los Angeles Chapter 26455 Rockwell Canyon Road, Santa Clarita home console. $4.9 BILLION : Amount added to the U.S. Gross Domestic Product from the entertainment and systems just to begin the game develop- $65; $2 parking fee Kirshner, Mort...... 14 Pink, Theresa...... 13 Szyman, Katie ...... 27 became used to using it, and then they shut it public service, we offer the following agenda Of course, you could always spend the real estate and technology Mercurys in the Western USA! in the Western USA, if the deals 20969 Ventura Blvd., Woodland Hills Wednesday, June 29 IKEA The Wii U, scheduled to debut next year, software industry in 2009 ment process. Belden, Trevor ...... 29 Ehrlich, Scott...... 13 BUSINESS & PROFESSIONAL SERVICES DIRECTORY Members free; $10/one-time trial guest 600 N. San Fernando Rd., Burbank Contact & Registration SBDC (661) 362-5900 features a controller with a built-in touch- “Through the learning process it (the cost) Kiviat, Alan...... 27 Pole, Michael...... 1 T-V down. Wouldn’t that be a fine mess?!” Of for the July 15-18 weekend in our Valley: weekend at home. weren’t great! Network Connection Breakfast Benson, David ...... 1 Erickson, Robert D...... 29 RESEARCHER Contact & RSVP: (818) 347-4737 Contact & RSVP (818) 552-3206 screen that has game developers thrilled over 37 YEARS OLD : Average age of a gamer goes down, especially with sequels,” Bilson course, he thought that in Spanish. Friday evening, drive out to Roscoe and the We truly appreciate the trust of our customers and the 7:15 a.m. - 9 a.m. Kommers, Carrie ...... 10 Pratt, Clyde ...... 27 Tamkin, Ron...... 14 The shortest distance between two points is Josh Dausch • Family Owned for Over 60 Years Greater San Fernando Valley Chamber of Commerce the possibilities for new play features and the 55 PERCENT : said. Bilson, Danny ...... 1 Evans, Nicole...... 1 LAW CAREGIVERS REAL ESTATE Of course, it doesn’t have to be a mess. 405 and let the pungent odor of malts, hops, community we have so proudly served for over 60 years. We All About Business Loans How to Successfully Start Your New Business Tuesday, July 26 Amount of gamers playing on phones or handheld devices under construction. [email protected] / 818. 316.3130 Braemar Country Club Krugman, Scott ...... 1 Prince, Spenser...... 1 Tomsic, Stan...... 13 During the 1984 Olympics, “the Miracle of and whatever else they put in Bud Lite assail 4p.m.–5p.m. 9 a.m. – 11 a.m. chance to do something groundbreaking. The average cost to develop a major game Borchenko, Nataliya ...... 25 Fisher, Avram...... 7 are grateful that most of our patrons are repeat customers or • Friendly, Knowledgeable Sales Staff 4001 Reseda Blvd., Tarzana Essential Steps for Writing a Business Plan Source: Entertainment Software Association L the Freeways” took place. We were informed your nostrils. Don’t forget to spend a nostalgic – Noelie Altito VEDC Small Business Development Center THQ is busy with “Darksiders II” one of title is between $50 million and $60 million, Puccia, Shoshana ...... 1 Tuomey, Vince ...... 8 CONTRIBUTING COLUMNISTS $20/members; $25/non-members 9a.m.–1p.m. Buckley, Lindsay ...... 1 G personal referrals. This motivates us to constantly upgrade 5121 Van Nuys Blvd., Sherman Oaks College of the Canyons University Center the launch titles for the Wii U, which will sup- Swain said. that the entire City of the Angels would moment in memory of the late, lamented • Choose From 9 Different Franchises Contact: (818) 989-0300 Small Business Development Center La Valle, John ...... 6 R Valdespino, Gustavo ...... 25 Helping Hands Caregivers Martin Cooper, President of Cooper Martin M. Cooper Our Changing Valley Free 26455 Rockwell Canyon Road, Santa Clarita College of the Canyons University Center port first-person shooter and action games, THQ developers are incorporating the Wii first generation Wii system, he said. Burk, Kenneth...... 7 Garcia, Cesar M...... 27 become gridlocked. But by staggering work Busch Gardens and the days (before being our performance at Galpin…to keep your trust and build on it! Game developers say competition to pro- Brendan Huffman Capitol Offenses Contact: 818-907-9922 Free ; $2 for parking Liebes, John...... 14 Rae, Martin...... 1 Vargo, Angela ...... 6 shifts, banning trucks from freeways during acquired by a Dutch company) when Communications, Inc., is Immediate Past • Over 100 Finance Sources 26455 Rockwell Canyon Road, Santa Clarita Bilson said. The game follows the exploits of U tablet controller into the game play for “The magic happens when developers get a duce games with stunning visual elements and C Geraci, Greg ...... 29 When they need more than you can give... Contact & RSVP: (661) 362-5900 Free; $2 for parking rush hour, and a few other tricks of the trans- Budweiser was a significant contributor to the President of the Los Angeles Quality and Please contact me directly and I will personally connect you Essential Steps for Writing a Business Plan Thursday, June 30 Death, one of the Four Horsemen of the Apoc- “Darksiders II” with a live inventory screen hold of the technology and expand the concept new player interaction is fierce, especially in Lukenbill, Susan ...... 27 Robledo, Silverio ...... 29 Vervloet, Eric ...... 3 Productivity Commission; Founding President PHOTOGRAPHER • Galpin Auto Sports (G.A.S.) World Contact & RSVP: (661) 362-5900 alypse, as he embarks on a quest to restore showing the types of armor and weapons of these types of games,” Beck said. light of fewer console launches. Carraway, Brad...... 1 Gilles, Mike...... 10 portation trade, we reduced traffic by about 7 community. Bert Boeckmann Part I & II Valley Mega Mixer M Roehrlein, Gerhard ...... 27 W-Y Helping Hands Caregivers is a of The Executives; Vice Chairman of the Boys David Sprague with the appropriate manager to take care of your needs. Famous Customizing Shop for all 9a.m.–1p.m. 5:30 p.m. - 8:30 p.m. Wednesday, July 13 mankind and redeem his brother, War. available to players. The first version of the Insomniac Games had that sort of opportu- Rockstar Games made strides this spring Caswell, Scott ...... 29 Granger, Tricia ...... 1 percent – leaving the freeways clear throughout Saturday morning, take a leisurely stroll Owner/President, Galpin Motors full service Home Health & Elder & Girls Club of the West Valley. makes and models! Small Business Development Center United Chambers of Commerce Mackenzie, Gwen...... 15 Rosenbaum, Steven...... 1 Walk, Billy ...... 29 the Games. through south of Ventura Boulevard neighbor- ADVERTISING SALES MANAGER 818.778.2110 Networking Breakfast Friday, July 29 Bilson said developing for the Wii U is a game required players to switch from one nity in 2006 when Sony released the PlaySta- with the facial capture technology for “L.A. Cazoria, Katie ...... 5 Gray, Cindy...... 14 Build WorkSource Center Odyssey Restaurant Care agency. 7:30 a.m. big step for the company, considering the screen to another to see their inventory. tion 3. Noire,” which is played on the Xbox 360 and Maddocks, Brian ...... 13 Yaggy, Stephanie...... 5 Jamie Chien 9207 Eton Ave., Chatsworth 15600 Odyssey Drive, Granada Hills Business Mixer and Ribbon Cutting Valley International Trade Association attention new consoles receive and the small John Beck, the general manager at Way- “Resistance: Fall of Man” was a key game PlayStation 3 systems, Bilson said. THQ made Clark, Bill ...... 29 $35 $15/before June 15 for members; $20/at door; 5:30 p.m. – 7:30 p.m. [email protected] / 818.676.1750 x 19 Valley Economic Alliance Building Forward We offer full service, one-on-one Contact & RSVP: (661) 362-5900 $30/non-members Woodland Hills-Tarzana Chamber of Commerce number of games available to play. , said he hopes that his development for the console, and it generated a lot of buzz leaps with the technical destruction in the 5121 Van Nuys Blvd, Sherman Oaks Columbia College Hollywood “That is the third platform we can build on team soon will have access to Nintendo’s tech- for the company, Schneider said. “Red Faction” game franchise, he said. personalized in-home care, Film Industry Adjusts to Viewing Habits Contact & RSVP: (818) 981-4491 $20/members; $25/non-members 18618 Oxnard St., Tarzana ADVERTISING ACCOUNT MANAGER HR Management Strategy Roundtable: rather than just two,” Bilson said, referring to nology to begin making games for the Wii U. “It became identified with the hardware “When we see something better we want to based on each patient’s don’t know about you folks, but I like lion domestic sub- gloom about it, and he’s still finding steady Creating Effective Job Descriptions Contact & RSVP: (818) 379-7000 x 109 Free for members; $10/guests H-I Victoria Brown Market Research for Start Ups and Sony’s PlayStation 3 and Microsoft’s Xbox The Valencia studio, which makes console and and was a showpiece of what the PS3 could strive to be better,” Bilson said. “The competi- COMPANIES IN THE NEWS Medical Illuminating, Southern California Health individual needs. watching DVDs. It’s simple. You pop in a scribers, Netflix work. #1 VOLUME FORD DEALER IN THE WORLD FOR 20 CONSECUTIVE YEARS! 7:30 a.m. – 9 a.m. Small Businesses Contact & RSVP: (818) 347-4737 360. handheld games, has made several titles for the do,” he said. tion drives the creative challenges.” Health Net ...... 1 Intl...... 26, 27 Institute...... 25 disc and — voila! — the movie starts play- invested in its stream- Opportunities crop up with new formats, he [email protected] / 818.676.1750 x 12 LightGabler LLP 10:30 a.m. – 12:30 p.m. Thursday, July 14 I Our caregivers are highly-trained, The Best Western Posada Royale Hotel & Suites SCORE – Los Angeles Chapter Send items for the calendar section of the Business # Buddha Jones ...... 1 Hughes ...... 6 Medtronic ...... 26, 27 Southern California Honda ing. Apparently, I’m an old fart. My fiancé, the ing content. said, noting that his dream was never about 1775 Madera Road, Simi Valley Should I Consider a Franchise? Journal to Staff Reporter Mark Madler at skilled professionals who INDUSTRIAL 330 North Brand Blvd, Suite 190, Glendale 505 Games ...... 1 C illi Commercial Real Microsoft ...... 1 Dealership Association.30 tech wiz, recently rigged up four different It clinched a new making DVD extras. Those projects simply ADVERTISING & EVENTS COORDINATOR Free; registration required $35 in advance; $45 at the door 10 a.m. – 12 p.m. [email protected] or via fax at (818) 676-1747. The Woodland Hills-Tarzana Chamber of Commerce and Divine Shots performed a grand opening specialize in the care of the machines so we can stream Netflix videos via deal with CBS and provided a steady paycheck, allowing him to A Estate ...... 15 Mile 9...... 1 Rikki Valle ribbon cutting ceremony for the photography studio on June 6 in Canoga Park. California Association of Southern California Real elderly, sick and infirm. the Internet. I finally learned how to work all expanded relation- work on other creative endeavors. He’s work- Assemblyman Cameron Smyth (right) named Moss & Company ...... 14 [email protected] / 818.676.1750 x 18 Marketing: Developers Blast All Channels to Build Buzz ABC ...... 13 Health Plans ...... 1 India’s Flavor ...... 10 Estate Alliance...... 14 OUR STAFF Triumph of the controllers, and I was feeling pretty good ships with 20th Cen- ing on a documentary for HBO at the moment. Tawni Takagi Doc#SV11-16138-AA Welcome to the Neighborhood Magazine Academy of Interactive California State University ING Clarion...... 15 Music Mastermind...... 3 Southwest Airlines...... 6 INCLUDES WE ARE EXPERIENCED IN about making the switch. tury Fox and Lions- My guess is some of those who lost a job at PRODUCTION MANAGER Bankruptcy information is supplied by Timely Info of Chapter 13: a bankruptcy plan available to individuals Continued from page 1 “Michael Phelps: Push the Limit” is one N BANKRUPTCIES 818-657-6402 File-Date:05/18/11 the “Small Business of the Year” on June 6. Arts & Sciences ...... 1 Channel Island...... 30 Insomniac Games ...... 1 SERVING PATIENTS WITH That is, until I read that Walt Disney Stu- gate to offer hit Disney or Warner Bros. are in the same boat. Marcia Lindahl Bus type N/A. Jeffrey S Hoffman Los Angeles, Jack Vaughn (323) 664-4423. whose “income is sufficiently stable and regular to such example, said Peter Matiss, vice presi- Sperry Van Ness...... 15 • Companions/ Instruments FAMILY OWNED FOR OVER 60 YEARS! MUSTANG SHOWROOM HORSELESS CARRIAGE RESTAURANT enable such individual to make payments under a NAI Capital ...... 29 ALS, Alzheimer, Cancer, dios in Burbank — one of the largest employ- FROM THE shows such as “Glee” Some will struggle to find work for a while. [email protected] / 818.676.1750 x 27 Pacific First Redlands 800-756-5977 Chapter 7: a “straight” liquidation bankruptcy involv- at Mile 9, a marketing firm in Calabasas. dent of marketing for 505 Games in Woodland Academy of Television CB Richard Ellis...... 29 Intel Capital ...... 3 State Farm Insurance ...... 30 Homemakers OVER 4000 CARS TO CHOOSE FROM! plan.” The debtor makes payments to a trustee who ers in the Valley with more than 5,000 employ- and “Mad Men.” Some will immediately land on their feet. And 7226 Sepulveda Blvd, Ste 200 Epandco Holdings, LLC R.E. ing an appointed trustee to sell all assets by auction or Whether products are springing onto the mar- Hills. Arts & Sciences ...... 25 College of the Canyons.....13 NAILPRO ...... 5 Dementia, Diabetes, Heart NEWSROOM disburses the funds to creditors. IRIS International...... 27 Stellar Microelectronics.....27 • Experienced Burbank ees worldwide — cut about 200 jobs (June 15), That’s great for Net- some may get job at a studio on the digital side CIRCULATION DIRECTOR Van Nuys 18653 Ventura Blvd #267 other means to pay creditors and trustee fees. ket in the fall or in a few years, the goal is to With more than 3.8 million Facebook fans, Advanced Bionics ...... 27 Colliers International...... 29 J-K National Retail Federation...1 Disease, HIV/Aids, Huntington’s 91405 Tarzana The Adult Industry Medical Super Walmart...... 16 Caregivers in part because DVD sales are dropping. The Jaclyn Giovis flix customers like of the business. Michael Levine Chapter 11: a process which allows a business to gain Involuntary bankruptcy: the debtor is forced into bank- get on the radar, he said. the Olympic gold medal swimmer is drawing Nintendo...... 1 Disease, Multiple Sclerosis, Chapter:11 91356 Healthcare Foundation Aerowire Technical Credit Union National Jefferies & Co...... 5 T • Certified Nurse YOUR BEST SOURCE, AND STOCKING cuts include layoffs and unfilled positions, me, but it was painful I can’t blame the studios for aligning them- [email protected] / Assets:N/A Chapter:11 4630 Van Nuys Blvd, 1st Floor temporary relief from paying debt in order to attempt a ruptcy by secured creditors whose claims total at least How game developers market a product buzz to the game, Matiss said. Northridge Fashion Center..1 Muscular Dystrophy, $220,000. Involuntary bankruptcy may be filed under Services...... 13 Association...... 16 Kaiser Family Foundation....1 Assistants DISTRIBUTOR FOR : mostly in the company’s home entertainment for some of the workers at Fox and Lionsgate selves with major changes in the movie busi- 323.549.5225 x 247 Debts:N/A Assets:3,563,000 Sherman Oaks successful reorganization. The debtor remains in con- Valley Biz Seen depends on the style of the game, the genre “Michael Phelps has tremendous PR Norwegian Air Shuttle ...... 6 Table One Marketing ...... 10 Parkinson’s Disease & Stroke division in Burbank, according to anonymous who lost their jobs because of the declining ness. It’s impossible to stop the kind of change Doc#SV11-15947-VK Debts:5,689,445 91403 trol of the business during the bankruptcy and the Chapter 7 or 11. and the type of consumer. They use a variety cache,” he said. “Everyone wants to know All Valley Federal Credit CT Realty Investors ...... 29 Kidz Lidz...... 13 • Certified Home File-Date:05/13/11 Doc#SV11-16072-MT Chapter:7 business continues to function. publishes photographs D-F O-P THQ Inc...... 1 ► Ametek-US Gauge sources cited in various articles. home entertainment trend. that’s rattling their home entertainment divi- CONTROLLER of channels to reach their audience: trailers, what it’s like to be a champion.” Union ...... 16 Kinamed, Inc...... 27 Health Aides Serving the Conejo and Armen Janian File-Date:05/17/11 Assets:3,550 aka: also known as fdba: formerly doing business as FAW: formerly associated with One Lambda, Inc...... 26, 27 Trilogy Studios...... 1 CONSTRUCTION ► Warner Bros. Entertainment let 50 peo- Sales of DVDs, Blu-ray discs and digital sions. (As a newspaper journalist, I understand Nancy Schwartz Ph#-N/A- of business-related interactive gaming Web sites, social media and Game developers also have an ally in the American Stroke Dashing Diva ...... 5 Burkert Fluid Control Solutions THE PREMIER COLLECTION KID’S PLAYROOM CLUB ASTON LINCOLN & JAGUAR SHOWROOMS VOLVO SHOWROOM Philip D Dapeer Debts:722,884 dba: doing business as fka: formerly known as K-Swiss, Inc...... 3 San Fernando Valleys. ple go from their Burbank headquarters last movies fell 18 percent in the first quarter com- the pain and opportunity that comes with [email protected] / Single asset R.E. 323-954-9144 Doc#SV11-16270-MT events in the valleys, public relations campaigns geared toward industry trade publications, said Martin Rae, Association...... 25 Elite Merchant Solutions .....8 Operation Gratitude...... 30 Tutor Perini Corp...... 8 ► On May 24, members L Circle Seal Controls- week. Double whammy. pared with a year ago, according to the Digital advancements in the digital space.) 323.549.5225 x 202 R.E. ownership/management. File-Date:05/19/11 of the Chatsworth including parties, engaging online, print and broadcast media. president of the Academy of Interactive Arts Anderson Companies...... 8 Federal Realty Investment Painted Nail, The ...... 5 TV Guide Network ...... 5 Check, relief and solenoid valves I can’t help but feel a little responsible. I Entertainment Group, an industry trade For the studios, Netflix’s innovation is Victorville Partners LLC Jeremy Faith 91356 File-Date:05/31/11 Trailers can make it or break it for game & Sciences based in Calabasas. Lee & Associates...... 29, 30 7226 Sepulveda Blvd, Ste 200 Daat Asset Management Inc 818-887-2500 Porter Ranch awards dinners, beneﬁts Anthem Blue Cross ...... 1 Trust...... 15 Pasadena Angels...... 13 U-X ► United Electric Controls- haven’t walked into a video store to rent a group. snatching up sales in one division and adding ASSISTANT TO THE PUBLISHER Chapter:7 Yarmouth 201, Inc Ronald D Tym developers, said Steven Rosenbaum, creative Reviewers often get later versions of a Liberty Global ...... 3 Van Nuys 2260 Townsgate Road, Ste 740 Bus type N/A. Assets:0 18375 Ventura Blvd, Ste 423 818-836-1428 Chamber of Commerce and other celebrations. B Fisk Electric Company ...... 8 Premier America Credit USC Games Institute...... 1 Threshold detection switches DVD in ages. And I can’t remember the last Not only are DVD sales declining, but sales in another — digital distribution. While it Michael Stirk 91405 Westlake Village Debts:196,716 Tarzana director of games for Buddha Jones, a Holly- game and keep the excitement alive among Life Time Fitness ...... 3 time I bought a DVD for my home collection. fewer people are going to movie theaters. (No will take time to shore up the profitability gap Lending. joined Colleen Bastin Bellacures...... 5 Food Consultants Group...10 Union ...... 16 Valley Industry & Commerce ► Bacharach- combustion analyzers [email protected] / 818.676.1750 x 13 Chapter:11 91361 Casa Di Pizza And Subs; AKA: Doc#SV11-16399-MT 91356 Photos must be clearly wood-based company that produces trailers. potential players, Rae said. Phone: (818) 865-1887 or (805) 529-9667 With Netflix streaming, I have no reason to guilt about declining box-office sales here. I between physical and digital content, the con- Assets:N/A Chapter:7 Party Casa Di Pizza And Sports File-Date:05/23/11 Chapter:7 (center, with scissors) “A trailer is what sells the game,” he said. “The real killer is when you announce a Los Angeles Association Q-S ► Real Estate Access, Inc; AKA: and completely labeled Bex Restaurant...... 13 Frontier-Kemper Association...... 1 Visit us on the web: www.helpinghandscaregivers.com GC Valves shuffle DVDs in and out of the mailbox. Come frequent the theaters.) For those who follow the tent itself is king. That much is not going to Debts:N/A Assets:5,800 Bar (Involuntary filing) Vafa A Khoshbin Assets:N/A in a grand opening Some of his current projects include Dead date and miss that,” Rae said. “Then the buzz of Health Underwriters ...1 Quallion, Inc...... 26, 27 Doc#SV11-15951-AA Debts:52,804 7543 Fallbrook Ave 310-820-2500 Debts:N/A Warner Center Mortgage including formal name Blue Shield of California....30 Constructors, Inc...... 8 Valley Presbyterian ► AndMore... to think of it, I don’t have a use for the Blu-ray industry, none of this comes as a newsflash. It change. STARBUCKS GALPIN MAZDA GALPIN HONDA GALPIN AUTO SPORTS GALPIN SANTA CLARITA

Island, Prototype E3, Red Faction and Battle- PHOTO COURTESY OF THQ can go away.” Los Angeles Police Credit File-Date:05/13/11 Doc#SV11-16110-MT West Hills Commercial contractor. Doc#SV11-16432-AA 22212 Dardenne Street ribbon cutting ceremony of event and exact date BMO Capital Markets...... 8 Futuremed ...... 27 ROB/OPI Concept Salon.....5 player my tech wiz bought when they first is worth noting, though, because Valley resi- Netflix, meanwhile, is planning on taking field 3 Trailer. Show: E3, held in Los Angeles this month, is the game industry’s major marketing event. Michael Pole, CEO for Trilogy Studios in Hospital ...... 25 Armen Janian File-Date:05/17/11 91307 File-Date:05/24/11 Calabasas for Enchanted Bridal Boston Private Bank & G Union ...... 16 Row 44 ...... 6 Please call us at 818-246-8431 x338, and let us came out. dents and workers affected by the layoffs may over the world. In its first-quarter note to share- Material published in the San Fernando Valley Business Journal is copyrighted Ph#-N/A- Andrew A Goodman Chapter:11 (Invol.) Car, Truck, SUV Toy Store Inc Lynne Romano 91302 it took place. Trailers for games such as “Call of Duty,” Van Nuys, said he has planned an upcoming Virgin Records ...... 3 by CBJ, LP or its licensors, including any original wire services. Such material is #1 VOLUME FORD DEALER IN THE WORLD • #1 VOLUME JAGUAR DEALER IN USA in Chatsworth. Lufthansa Technik ...... 6 Shopping Center demonstrate our customer service excellence. So I’m one of more than 23 million Netflix or may not find a job. If they find one, there’s a holders, the company said its competitive strat- protected by U.S. and international copyright laws and treaties. All rights R.E. Dev/storage. 818-887-2500 Assets:N/A 5015 Van Nuys Blvd 626-552-0270 Chapter:7 “Prototype” and “BioShock” helped those launch in 2003, Xfire enables users to chat One product that has recently generated trip to New York to promote some of the com- Trust...... 5 Gaucho’s Village...... 10 Please e-mail Virtual Guard, Inc...... 12 consumers contributing to the demise of one good chance they may not be doing exactly egy “is to grow as fast as we can, so we can reserved. Certain trademarks, services marks and trade names appearing in this Bus type N/A. Debts:N/A Sherman Oaks Investment. Assets:0 Lunda Corp...... 8 Investments, Inc...... 15 CBJ, LP. #1 LINCOLN/MERCURY DEALER IN THE WESTERN USA • #1 MAZDA DEALER IN THE WESTERN USA game development companies clinch millions with each other, even while playing different buzz online is Minecraft’s Lego-focused virtu- pany’s new products. Boys & Girls Club of the Genesis Financial ...... 1 e-mail [email protected] content format and layoffs. Guilty. what they’ve always done. afford more content, more marketing and more publication are owned by All other trademarks, service marks and trade Hollywood Casting, LLC Doc#SV11-16300-AA 91403 Debts:34,828 photos to M SoCal CDC ...... 29 Walt Disney Co...... 30 names appearing in this publication are the property of their respective owners. 4827 Ledge Ave of dollars in sales, Rosenbaum said. games, Donovan said. It also offers the abili- al world that has attracted more than two mil- “We want to be covered in daily periodi- West Valley ...... 30 Glendale Galleria ...... 1 Readers of The San Fernando Valley Business Journal may not reproduce, 2930 Mojave Court Title File-Date:05/20/11 Chapter:7 Ramsfire Equity Partners Inc Doc#SV11-16747-VK [email protected] WayForward ...... 1 Netflix is sitting pretty. It reported net I spoke to an acquaintance, who owns a R&D (research and development) than our North Hollywood Holding Trust Colleen Marmor (For petitioner). Assets:1,200 8335 Winnetka Ave, Ste 235 The amount of exposure game publishers ties to take screen shots, videos and to broad- lion downloads, Donovan said. cals and weekly periodicals,” Pole said. Brain Attack Coalition...... 25 Global Support Mission.....30 MannKind Corp...... 27 Sony ...... 1 income of $60 million on revenues of $719 small post-production house in Los Angeles, competitors.” republish or redistribute this publication or any material found in it without the 91601 File-Date:05/31/11 and don’t forget express written consent of the copyright holder. 4910 Libbit Avenue 818-883-8442 Debts:477,563 Winnetka can receive online also is significant, said cast the games live, he said. “The game is not even completed yet,” he But the best success rises from combining Wells Fargo Bank...... 13 To obtain permission to reuse or republish material copyrighted by CBJ, LP, 800.GO.GALPIN • www.GALPIN.com Andrew M Wyatt Bringing Hope to the Grove, The...... 5 Matadors Community Southern California million in the first quarter ended April 25. about the topic. His company produces DVD Chapter:7 Encino Restaurant and sports bar. Doc#SV11-16416-AA 91306 to include Mark Donovan, president of Xfire,aWeb “If you have a new game that gets really said. development, sales and marketing efforts. please contact our Copyright Clearance Center Inc. at 222 Rosewood Dr., 818-710-3813 Gas Company...... 30 Xfire ...... 1 BUSINESS MARKETPLACE That’s compared with net income of $32 mil- extras and behind-the-scenes content for some Business Journal Editor Jaclyn Giovis can Assets:N/A 91436 File-Date:05/23/11 Chapter:7 application company that allows gamers to hot, everyone gets to see that you are playing Some games are snagging attention “When all three of those are working Family ...... 30 Grubb & Ellis...... 29 Credit Union ...... 16 Showcase your ad in the Danvers, MA 01923. Phone: 978-646-2600 Fax: 978-646-8600 e-mail: Debts:N/A Chapter:7 Masada Development, Inc Bahram Madaen Assets:N/A R.E. contact information. lion on revenues of $494 million in the same of the studios. Sure, he’s watched demand for be reached at (818) 316-3125 or at [email protected]. www.copyright.com 15505 Roscoe Boulevard • North Hills • California • 91343 Reprints are available from Wright’s Reprints, (877) 652-5295 ext. 104 or e-mail Doc#SV11-15997-AA Assets:N/A 5103 Garden Grove Avenue 818-908-2618 Debts:N/A chat directly inside of the games. it, and naturally they want to go out and buy through social media channels such as Face- together, that’s when the magic happens,” Pole These Indexes list the people, associations, organizations, schools, etc., that are mentioned in this week’s issue. The numbers refer to the page(s) on which the name is found. 818.676.1750 period last year. In addition to adding 3.3 mil- that content drop off. But he’s not doom-and- [email protected]. [email protected]. File-Date:05/13/11 Debts:N/A Tarzana Bus type N/A. Doc#SV11-16710-MT With more than 19 million users since its it,” Donovan said. book and Twitter. said. For more informations call Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents

User Guide 1 User Guide 2

DIGITAL The Digital Edition of the San Fernando Valley Business Journal provides a convenient and interactive way of reading the Journal. While maintaining the exact EFFICIENCY TOOLS shape and content of the printed newspaper, we have also added features which EDITION Vitesse Returns The Digital Edition helps you move quickly through the make the Digital Edition fast, intuitive, and versatile. USER to NASDAQ Journal, while connecting you to online content. Story jumps TECH: Move eases now function immediately with a click of your mouse, and it’s To make the best use of the Digital SFVBJ, please take a few minutes to learn disruption at Camarillo firm. By MARK R. MADLER Staff Reporter easier than ever to visit our advertisers and forward articles GUIDE about the tools we have provided to make the experience efficient and informative. Vitesse Semiconductor Corp. has returned to the NASDAQ after a five-year absence and being rele- to your colleagues. gated to trading on the Pink Sheets. The move by the Camarillo-based company makes its stock more attractive to investors as the tradability improves. Vitesse started trading on the NASDAQ Global Market on March 2. In the first week the company’s ► ACCESS ONLINE TOOLS CONVENIENT NAVIGATION TOOLS Page 9: 20 in Their 20s special report features young local business leaders. shares dropped by $0.20. Spokesperson Ronda Grech refused to make a company representative available but in a prepared Chris Gardner TECH: HUFFMAN COLUMN: 39 statement CEO said the listing was a Click on article headlines to see the online The Digital Edition makes moving through the Journal easier than EDITOR’S COLUMN: 39 new beginning for the company. MANUFACTURING: “With the passage of this important milestone, version of the story. Perfect for when you want ever. Links allow you to instantly follow story jumps, go directly LEADERSHIP: 20 in Their 20s Please see VITESSE page 37 to share stories with your colleagues. ENERGY: PROFILES: 10 from the Table of Contents to the stories you want to read, and ENTREPRENEUR: PHOTO BY DAVID SPRAGUE SolarWorld Gets smoothly flip through the pages of the paper. 12 rk Goldston EXECUTIVE: RETAIL: 10 LEADERS: SAN FERNANDO VALLEY BUSINESS JOURNAL ► ACTIVE TABLE OF CONTENTS ► FOLLOW STORY JUMPS INSTANTLY Move easily from the Table of Contents to any Vitesse: Back on NASDAQ ENTERTAINMENT: 14 Continued from page 1 required quarterly earnings statements. At the Don’t get lost while reading a story. time, Vitesse was among a number of compa- story in the paper by simply clicking on the Vitesse is now positioned to fully capitalize on nies being investigated by the U.S. Securities 3 our growth opportunities and to expand our and Exchange Commission for backdating of By simply clicking on the story jumps, you will TECH: Wall Street sponsorship,” Gardner said in the stock options. name or description. statement. Former CEO Louis R. Tomasetta, former GIVING: 16 Quinn Bolton, an analyst with Needham Chief Financial Officer Yatin Mody, and be transported to the rest of the story. 4 CROWLEY COLUMN: 17 &Co., agreed that returning to the NASDAQ Eugene F. Hovanec, a former executive vice LAW: was a big deal as the ability for institutional president were fired from the company in the Need to go back to the beginning? MADLER COLUMN: 18 investors to buy and sell on the Pink Sheets spring of 2006. Gardner became chief execu- Every listing in the TOC takes you directly where REAL ESTATE: 31 can be poor. The NASDAQ, he added, is a tive in May of that year. 5 much more liquid market. Click on the “continued from” text to start over. VALLEY BIZ SEEN: Last December, the SEC filed civil fraud Investors on the buy side and the brokers charges against Tomasetta, Mody, Hovanec you need to go. 32 and dealers on the sell side are more likely to and former manager and Director of Finance INVESTMENTS: 33 pay more attention to Vitesse. During the peri- Nicole Kaplan. Vitesse settled the fraud case LARGEST COLLEGES & od the company was on the Pink Sheets, a firm with the SEC by paying a $3 million civil UNIVERSITIES: 21 AROUND THE VALLEYS: like Needham did not give much thought to penalty. making trades on Vitesse shares, Bolton said. Tomasetta and Hovanec were also separate- “Just the tradability and liquidity of the ly charged by the U.S. Attorney’s office in 34 shares is a big improvement for the company,” New York with criminal charges. ► AT-A-GLANCE HEADER AUTOS: CALENDAR: 36 Bolton said. During the period of delisting Vitesse fol- The delisting from NASDAQ took place in lowed two parallel paths. June 2006 after the company failed to file One was running the business itself; devel- Major functions are available at the top of every In The Next Issue THE LIST: 6 page. Quickly access the Front Page and Table of SPECIAL REPORT: Contents from any page in the digital edition. EDUCATION 23 SUPPLEMENT:

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DIGITAL EDITION USERS GUIDE | DOWNLOAD INSTRUCTIONS FOR iPAD

The San Fernando Valley Business Journal’s digital edition provides links to navigate through pages and articles easily whether you are on your mobile device such as an iPad or a computer. With a touch of your fingertips on the headlines, the digital edition will directly link you to the website where the article is placed and can be forwarded through email or copied and pasted on documents of choice.

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DIGITAL EDITION USERS GUIDE | DOWNLOAD INSTRUCTIONS FOR PC / MAC

The User Guide will help you get the most out of the many enhancements incorporated into the Digital Edition.

To read the Digital Edition on your PC / MAC please follow the instructions below

Reading Instructions Start here if you have already downloaded the Digital Edition into you browser 1. Save the San Fernando Valley Business Journal Digital Edition in an easily accessible folder on your computer. We suggest creating a Digital Edition folder in your Documents Folder where you can save each issue of the paper. 2. Go to the folder with the Digital Edition, locate and click on the Digital Edition icon and the issue will open in Adobe Reader. If you don’t have a copy of Adobe Reader on your computer go to www.sfvbj.com/digital and download a free copy.. 3. As the Digital Edition opens inside Adobe Reader you will be asked to allow the Digital Edition to open in the full screen mode. 4. You will note a series of buttons across the top of each page of the Digital Edition. These buttons provide the following commands:

Previous Page, 2-Page Spread, 1-Page View, Thumbnails, User Guide, Front Page, Table of Contents, Zoom-in, Zoom-out, Next Page

There are additional links embedded in the Digital Edition (and described in the User Guide) which are intended to enhance your experience

Note: The Digital Edition can also be read on Android, Apple, Blackberry and Windows smart phones and on Kindle and Nook digital reading devices.

Please give us feedback by sending an email to; [email protected]