Internet of Things Investment & Corporate Development Report
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Mobile Smart Fundamentals Mma Members Edition June 2014
MOBILE SMART FUNDAMENTALS MMA MEMBERS EDITION JUNE 2014 messaging . advertising . apps . mcommerce www.mmaglobal.com NEW YORK • LONDON • SINGAPORE • SÃO PAULO MOBILE MARKETING ASSOCIATION JUNE 2014 REPORT The Global Board Given our continuous march toward providing marketers the tools they need to successfully leverage mobile, it’s tempting to give you another week-by-week update on our DRUMBEAT. But, as busy as that’s been, I’d like to focus my introduction for this month’s Mobile Smart Fundamentals on the recent announcement we made regarding our Global Board. Our May 6th announcement that we would be welcoming the first CMO in the MMA’s history to take up the position of Global Chairperson was significant for many reasons, not least of which is the incredible insight and leadership that John Costello brings to the role. This was also one of our first steps to truly aligning the MMA to a new marketer-first mission. Subsequently, on June 25th, we were pleased to announce the introduction, re-election and continuation of committed leaders to the MMA’s Global Board (read full press release here). But perhaps most significantly of all, we welcomed a number of new Brand marketers and that list of Brands on the Global Board now includes The Coca-Cola Company, Colgate-Palmolive, Dunkin’ Brands, General Motors, Mondelez International, Procter & Gamble, Unilever, Visa and Walmart. http://www.mmaglobal.com/about/board-of-directors/global To put this into context, the board now comprises 80% CEOs and Top 100 Marketers vs. three years ago where only 19% of the board comprised CEOs and a single marketer, with the majority being mid-level managers. -
Purchase Intent Predicts Stock Performance
Purchase Intent Predicts Stock Performance LikeFolio Purchase Intent Strategies Performance Report EDITION: APRIL 2018 TABLE OF CONTENTS LIKEFOLIO OVERVIEW ........................................................................................................... 1 PURCHASE INTENT (PI) METRIC & SIGNAL CALCULATION .................................................... 2 Purchase Intent (PI) Metric Definition & Examples ........................................................................ 2 Purchase Intent Signal Calculation .................................................................................................. 3 TRADING STRATEGIES UTILIZING LIKEFOLIO PI SIGNAL ....................................................... 4 Earnings Trading Strategy ................................................................................................................ 5 Active Trading Strategies ................................................................................................................. 6 Portfolio Strategy – Top-8 Long vs Bottom-8 Short ..................................................................... 12 Combined Portfolio ......................................................................................................................... 13 SUMMARY .......................................................................................................................... 15 CONTACT INFORMATION .................................................................................................... 16 LEGAL DISCLAIMERS.......................................................................................................... -
View July 2014 Report
MOBILE SMART FUNDAMENTALS MMA MEMBERS EDITION JULY 2014 messaging . advertising . apps . mcommerce www.mmaglobal.com NEW YORK • LONDON • SINGAPORE • SÃO PAULO MOBILE MARKETING ASSOCIATION JULY 2014 REPORT The Playbook Over the last few months we’ve been building a unique resource that will help our brand marketer members successfully develop and execute a mobile strategy, allowing them to deliver a consistent mobile brand experience on a global scale. Enter our Mobile Marketing Playbook (Press Release). Launched last week and created in partnership with global sporting goods giant, adidas, it aims to explain when, where and how companies can use mobile as core to their marketing efforts. Whilst we’ve seen some incredible work this year, as evidenced by the many great mobile campaigns submitted to our 2014 Smarties Awards Program (currently in pre-screening), one of the challenges marketers still face is how to make mobile an integral part of their mix. The Playbook takes marketers through the process of mobile strategy development from start to finish. It provides best practices around mobile executions, ways to leverage the myriad mobile vehicles, insights into mobile creative effectiveness and how companies can effectively measure and optimize mobile. To address the ever changing needs of and challenges faced by marketers, the Playbook will be regularly updated to reflect shifts in consumer behavior, mobile trends as they are introduced, and innovations that are continuously being developed through and with mobile. This will be accomplished in part by the annual addition of well over 500 case studies into our Case Study Hub, helping to define best practice and to serve as a source of inspiration to our marketer members Members can access the entire Playbook by logging in using your member login and password where directed. -
M&A Transactions
MOBILE SMART FUNDAMENTALS MMA MEMBERS EDITION SEPTEMBER 2013 messaging . advertising . apps . mcommerce www.mmaglobal.com NEW YORK • LONDON • SINGAPORE • SÃO PAULO MOBILE MARKETING ASSOCIATION SEPTEMBER 2013 REPORT Mobile is a Top Priority for Marketers On the main stage of SM2™ visionary business leaders shared their insights on the ever-evolving mobile landscape. Unveiled at the conference was a joint study issued by the MMA and Neustar, Inc. entitled, “Marketers Guide to Mobile and Data.” The research was gathered from a survey of 400 companies across the consumer product and service categories. Questions focused on how marketers perceive mobile, the impact achieved with mobile tactics, as well as the strategic advantage of data. The study revealed that a staggering 85 percent of marketers believe that mobile is a gateway to new markets and audiences. Additionally, 80 percent of respondents cited that mobile is not only transformational for their companies, but also strategic for their careers to stay on the cutting edge of emerging trends and technology. The survey identified that data offers significant value when paired with mobile as 61 percent of companies plan to invest more in data capabilities over the next year. After reviewing the insights and findings from the “Marketers Guide to Mobile and Data,” it is clear that we are experiencing a seismic shift in the industry when it comes to the attitudes and priorities of marketers embracing mobile. Only a few years ago, many brands were still asking “why mobile” but now senior executives realize that the future health of their businesses is linked to mobile’s role as a marketing vehicle. -
Harmony: Open Consensus for 10B People
Harmony: Open Consensus for 10B People Harmony builds an open marketplace at Google-scale for the decentralized economy. This project aims to provide a consensus protocol over the open Internet at 10 million transactions per second with 100-millisecond latency and at most 0.1% fee. Harmony’s goal is to be 1,000+ times faster and cheaper than Bitcoin and Ethereum. We are rebuilding the decentralized economy with 10x innovations in all components: transport network (Google’s UDP, Bloom tables, 5G mobile), consensus protocol (Byzantine committees, acyclic graphs, monopolist fees), and system tooling (unikernels, multi-core in Rust, zero-copy streaming). We believe communication is the key to the future of humans and machines to create in harmony. As the gateway for microtransactions or online business, our fee must be at most 0.1% of the transaction value to support new marketplaces of metered content or fractional work. As the infrastructure for the world’s data firehose, our bandwidth must scale to 10M tx/sec to support data from supply chain IoT devices or energy grids. Yet, all of the above must settle agreements within 100 milliseconds to support instant reactions for autonomous robots or on-chain quotes in exchanges. We employ technical innovations that are already proven in research and implementation. For example, Google’s UDP currently powers 35% of its traffic (or 7% of the Internet) with 50% latency improvement, OmniLedger Byzantine protocol benchmarks to 13,000 tx/sec and 1.5 sec latency with 1,800 hosts, while unikernels in Rust archives 10M concurrent connections on a standard 96-core machine on Amazon Cloud. -
M&A Transactions
MOBILE SMART FUNDAMENTALS MMA MEMBERS EDITION AUGUST 2014 messaging . advertising . apps . mcommerce www.mmaglobal.com NEW YORK • LONDON • SINGAPORE • SÃO PAULO MOBILE MARKETING ASSOCIATION AUGUST 2014 REPORT The Innovators As you’ll have seen from the release of this year’s Smarties™ Awards shortlist, we had an exceptional response to this year’s programs. With close to 100 campaigns from 30 countries, just for the Global program shortlist alone, interest in this year’s programs has grown dramatically. With programs in North America, EMEA, UK, Turkey, South Africa, APAC, India, Vietnam, LATAM, in addition to our anchor Global program, the Smarties Awards have truly become a global platform for recognizing those marketers who are blazing new trails and challenging the status quo. This year’s Global Gala & Ceremony will be held on October 1 in New York and will serve as a fitting finale to our SM2 Mobile Innovation Summit – which you can secure your seat for here. The Smarties Awards programs support the Industry and our members in two important ways. Being able to recognize and communicate globally that there is fierce competition in this space, is key to the MMA’s marketer first mission and to communicating mobile’s importance to a brands ongoing success. Connected to this is our ability to then share these submissions via our Case Study Hub, allowing members to search by mobile vehicle used, geographic markets served and industry vertical. This serves as an inspiration center as well as a creative and results driven benchmarking tool that our members can use to accelerate the success of their own mobile campaigns and strategy, again, essential to our marketer first mission. -
Market Study Into Mobile App Stores
Public Report Market study into mobile app stores The Netherlands Authority for Consumers & Markets Public Market study into mobile app stores Case no.: ACM/18/032693 / Date: 11 April, 2019 Table of contents Executive summary 3 Managementsamenvatting 9 1 Introduction 15 1.1 Reason for looking into mobile app stores 15 1.2 ACM’s perspective, public interests and the scope of this report 16 1.3 Methodology and structure of this report 17 2 The app-ecosystem 19 2.1 Online Platforms 19 2.2 The consumer 22 2.3 App providers 23 2.4 The app stores 26 2.5 Platform-ecosystems 30 2.6 Observations 38 3 Importance of the app stores 40 3.1 Bottleneck 40 3.2 Alternatives to apps 42 3.3 Alternatives to app stores 44 3.4 Alternative app-ecosystems 51 3.5 Bargaining Power 68 3.6 Future Developments 71 3.7 Observations 72 4 Conduct 74 4.1 Equal acCess to the end-user 74 4.2 In-app purchases 86 4.3 Transparency & liability 96 5 Public interests 101 5.1 Competitive markets 101 5.2 Safeguarding consumer interests 104 6 Findings and follow-up 106 6.1 Favouring own apps over apps from other providers 106 6.2 Unequal treatment of apps in general 107 6.3 Lack of transparency 107 6.4 Follow-up 108 Annex 1: Contacts (confidential) 109 2/109 The Netherlands Authority for Consumers & Markets Public Market study into mobile app stores Case no.: ACM/18/032693 / Date: 11 April, 2019 Executive summary For a Dutch version of this executive summary, see the next chapter. -
ACM Market Study Into Mobile App Stores
Public Report Market study into mobile app stores The Netherlands Authority for Consumers & Markets Public Market study into mobile app stores Case no.: ACM/18/032693 / Date: 11 April, 2019 Table of contents Executive summary 3 Managementsamenvatting 9 1 Introduction 15 1.1 Reason for looking into mobile app stores 15 1.2 ACM’s perspective, public interests and the scope of this report 16 1.3 Methodology and structure of this report 17 2 The app-ecosystem 19 2.1 Online Platforms 19 2.2 The consumer 22 2.3 App providers 23 2.4 The app stores 26 2.5 Platform-ecosystems 30 2.6 Observations 38 3 Importance of the app stores 40 3.1 Bottleneck 40 3.2 Alternatives to apps 42 3.3 Alternatives to app stores 44 3.4 Alternative app-ecosystems 51 3.5 Bargaining Power 68 3.6 Future Developments 71 3.7 Observations 72 4 Conduct 74 4.1 Equal access to the end-user 74 4.2 In-app purchases 86 4.3 Transparency & liability 96 5 Public interests 101 5.1 Competitive markets 101 5.2 Safeguarding consumer interests 104 6 Findings and follow-up 106 6.1 Favouring own apps over apps from other providers 106 6.2 Unequal treatment of apps in general 107 6.3 Lack of transparency 107 6.4 Follow-up 108 Annex 1: Contacts (confidential) 109 2/109 The Netherlands Authority for Consumers & Markets Public Market study into mobile app stores Case no.: ACM/18/032693 / Date: 11 April, 2019 Executive summary For a Dutch version of this executive summary, see the next chapter. -
View October 2013 Report
MOBILE SMART FUNDAMENTALS MMA MEMBERS EDITION OCTOBER 2013 messaging . advertising . apps . mcommerce www.mmaglobal.com NEW YORK • LONDON • SINGAPORE • SÃO PAULO MOBILE MARKETING ASSOCIATION OCTOBER 2013 REPORT Location: The Holy Grail of Marketing It was not long ago that mobile devices were considered a tool for basic communication. Fast-forward to today and now mobile has transformed into the ultimate marketing vehicle, threading content with context. Mobile’s power and potential to deliver campaigns at the right place and time revolutionizes marketing outreach. When a consumer walks by a store and receives an incentive, such as a coupon, prompting them to visit the location—that is incredibly valuable. What consumers crave are relevant messages and location- based ads not only enable tailored content but also the correct context. However, location is still in its infancy and it is a complex landscape for companies to navigate. With location capabilities developing, there is a critical need for guidelines as marketers look to harness the power of location-based marketing and advertising. Location data comes from a variety of sources, including Wi-Fi, cell towers, GPS, self-reporting, as well as a combination of methods. That is why the MMA Location Committee developed “The Location Terminology Guide—The Language of Location,” which outlines fundamental technologies, measurements and strategies across the location space. The document deep dives into three core categories, including: • Location Data and Signals reviews the technology -
Grubhub Seamless Have Successfully Leveraged the Growing Use of Smartphones While Instacart Has Gained Popularity for Applying Crowd Sourcing to Grocery Deliveries
The Bits and Bytes of Food: Study of Emerging Internet-based Food Businesses By Vishrut Mulay Bachelor of Engineering Pune University, 2005 0 F TE C HN X9LOG-Y1Mf SUBMITTED TO THE MIT SLOAN SCHOOL OF JUN 18 E2014 MANAGEMENT IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF L IBRA RIES MASTER OF SCIENCE IN MANAGEMENT STUDIES AT THE MASSACHUSETTS INSTITUTE OF TECHNOLOGY JUNE 2014 © 2014 Vishrut Mulay. All Rights Reserved. The author hereby grants to MIT permission to reproduce and to distribute publicly paper and electronic copies of this thesis document in whole or in part in any medium now known or hereafter created. Signature redacted Signature of Author: MIT Sloan School of Management May 09, 2014 Signature redacted., Certified By: Michael A. Cusumano U SMR Distinguished Professor of Management MIT Sloan School of Management Thesis Supervisor Accepted By: Signature redacted--- Michael A. Cusumano SMR Distinguished Professor of Management Program Director, M.S. in Management Studies Program MIT Sloan School of Management 1 [Page intentionally left blank] 2 The Bits and Bytes of Food: Study of Emerging Internet-based Food Businesses By Vishrut Mulay Submitted to the MIT Sloan School of Management on May 09, 2014 in partial fulfillment of the requirements for the degree of Master of Science in Management Studies ABSTRACT As is the trend with a lot of industries, businesses in the food industry are also experiencing a shift towards the online world. This shift is driven by increasing convenience and popularity of doing business over the Internet and supported by rapid technological proliferation. -
Dolata 2017 – Apple, Amazon, Google, Facebook, Microsoft
A Service of Leibniz-Informationszentrum econstor Wirtschaft Leibniz Information Centre Make Your Publications Visible. zbw for Economics Dolata, Ulrich Working Paper Apple, Amazon, Google, Facebook, Microsoft: Market concentration - competition - innovation strategies SOI Discussion Paper, No. 2017-01 Provided in Cooperation with: Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies, University of Stuttgart Suggested Citation: Dolata, Ulrich (2017) : Apple, Amazon, Google, Facebook, Microsoft: Market concentration - competition - innovation strategies, SOI Discussion Paper, No. 2017-01, Universität Stuttgart, Institut für Sozialwissenschaften, Abteilung für Organisations- und Innovationssoziologie, Stuttgart This Version is available at: http://hdl.handle.net/10419/152249 Standard-Nutzungsbedingungen: Terms of use: Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Documents in EconStor may be saved and copied for your Zwecken und zum Privatgebrauch gespeichert und kopiert werden. personal and scholarly purposes. Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle You are not to copy documents for public or commercial Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich purposes, to exhibit the documents publicly, to make them machen, vertreiben oder anderweitig nutzen. publicly available on the internet, or to distribute or otherwise use the documents in public. Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur -
Platform Mergers and Antitrust
PLATFORM MERGERS AND ANTITRUST TED VERSION 15 2021 JUNE 15 TED VERSION UPDA | GEOFFREY PARKER, GEORGIOS PETROPOULOS AND MARSHALL VAN ALSTYNE ISSUE 01/2021 ISSUE 01/2021 | Platform ecosystems rely on economies of scale, data-driven economies of scope, high quality algorithmic systems, and strong network effects that frequently promote winner-takes-most markets. Some platform firms have grown rapidly and their merger and acquisition strategies have been very important factors in their growth. Big platforms’ market dominance has generated competition WORKING PAPER PAPER WORKING concerns that are difficult to assess with current merger policy tools. We examine the acquisition strategies of the five major US firms—Google, Amazon, Facebook, Apple and Microsoft—since their inception. We discuss the main merger and acquisition theories of harm that can restrict market competition and reduce consumer welfare. To address competition concerns about acquisitions in big platform ecosystems we develop a four step proposal that incorporates: (1) a new ex-ante regulatory framework, (2) an update of the conditions under which the notification of mergers should be compulsory and the burden of proof should be reversed, (3) differential regulatory priorities in investigating horizontal versus vertical acquisitions, and (4) an update of competition enforcement tools to increase visibility into market data and trends. Geoffrey Parker: Dartmouth College Georgios Petropoulos: Bruegel, Massachusetts Institute of Technology and Stanford University Marshall Van Alstyne: Boston University We are very thankful to Aidai Kozubekova and Nicole Evans for their superb research assistance. The paper benefitted greatly from discussions with Erik Brynjolfsson, Luis Cabral, Avinash Collis, WORKING PAPER Maria Demertzis, Nestor Duch-Brown, Justus Haucap, Bertin Martens, Maciej Sobolewski, Tommaso Valletti and Guntram Wolff, as well as seminar participants at Bruegel.