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MOBILE SMART FUNDAMENTALS MMA MEMBERS EDITION JULY 2014 messaging . advertising . apps . mcommerce www.mmaglobal.com NEW YORK • LONDON • SINGAPORE • SÃO PAULO MOBILE MARKETING ASSOCIATION JULY 2014 REPORT The Playbook Over the last few months we’ve been building a unique resource that will help our brand marketer members successfully develop and execute a mobile strategy, allowing them to deliver a consistent mobile brand experience on a global scale. Enter our Mobile Marketing Playbook (Press Release). Launched last week and created in partnership with global sporting goods giant, adidas, it aims to explain when, where and how companies can use mobile as core to their marketing efforts. Whilst we’ve seen some incredible work this year, as evidenced by the many great mobile campaigns submitted to our 2014 Smarties Awards Program (currently in pre-screening), one of the challenges marketers still face is how to make mobile an integral part of their mix. The Playbook takes marketers through the process of mobile strategy development from start to finish. It provides best practices around mobile executions, ways to leverage the myriad mobile vehicles, insights into mobile creative effectiveness and how companies can effectively measure and optimize mobile. To address the ever changing needs of and challenges faced by marketers, the Playbook will be regularly updated to reflect shifts in consumer behavior, mobile trends as they are introduced, and innovations that are continuously being developed through and with mobile. This will be accomplished in part by the annual addition of well over 500 case studies into our Case Study Hub, helping to define best practice and to serve as a source of inspiration to our marketer members Members can access the entire Playbook by logging in using your member login and password where directed. If you require assistance with your login credentials, please contact us at [email protected]. Chapter One is available to all. As ever, please let the MMA team know if there is anything we can do to help your mobile efforts. Best, Greg Stuart I also wanted to make you aware of the Momentum Accelerator, its a mobile-first focused program that invests and accelerates startups in mobile and specifically have helped several companies in Mobile Marketing and Mobile Advertising get off the ground. They have had great success with the first two batches of startups and their third starts on July 9th, 2014. If you know of startups that would be interested in the program please have them visit them at www.momentum.vc INTRODUCTION 2 MOBILE MARKETING ASSOCIATION JULY 2014 REPORT Table of Contents EXECUTIVE MOVES 4 PUBLIC COMPANY ANALYSIS 8 M&A TRANSACTIONS 10 FINANCING TRANSACTIONS 18 MMA OVERVIEW 33 HIDDEN RIVER OVERVIEW 35 Greg Stuart Todd Parker CEO, Mobile Marketing Association Managing Director, Hidden River [email protected] [email protected] MOBILE MARKETING ASSOCIATION JULY 2014 REPORT Executives on the Move Name New Company Old Company New Company Summary Date Unruly is a platform for social video marketing working Christine Ryder Regional Vice President of Sales, Unruly Sales Development Director, BermanBraun with brand agencies to predict the emotional impact of 7/31/14 their videos. Sungard Data Systems provides software and processing Wealth and Retirement Strategist, Sungard Data Tom Colin Financial Services Strategy Manager, A.T. Kearney solutions for the educational and financial services 7/31/14 Systems industries. Microsoft is a veteran software company, best known for John Stanton Director, Microsoft Chairman, Trilogy Equity Partners its Microsoft Windows operating system and the 7/30/14 Microsoft Office suite of productivity software. Microsoft is a veteran software company, best known for Executive Vice President of Business Peggy Johnson Executive, Qualcomm its Microsoft Windows operating system and the 7/29/14 Development, Microsoft Microsoft Office suite of productivity software. Stagebloc is a website creation platform. It provides a Executive Vice President, Brand Strategy, front-end framework for users to create their own website Colleen Eagan Co-Founder and Chief Operating Officer, MyBestRx 7/24/14 Stagebloc and integrate their social network accounts with the website and mobile applications. Gigamon, Inc. designs, develops, and sells products and Chief Financial Officer, Volterra Semiconductor Mike Burns Chief Financial Officer, Gigamon, Inc. services that provide customers with visibility and control 7/23/14 Corp. of netowkr trafic for enterprises and service providers. Vice President of Operations and Chief Financial Scott Mahan Undisclosed Undisclosed 7/22/14 Officer, Bsquare Director of Strategic Programs and Business autoGraph is a Seattle-based mobile-technology Terri Richardson Director of Media, autoGraph 7/22/14 Management, Microsoft company that serves the retail and media industries. xMatters is a cloud-based solutions thatenables business processes or applications to trigger two-way Senior Vice President, Corporate Development and Mark Westover Chief Financial Officer, xMatters, Inc. communications in a variet of delivery methods 7/22/14 Finance, LiveOps throughout the extended enterprise sunch as text, voice, email, and SMS. NEWSCYCLE Solutions delivers a broad range of Vice President of Finance for Technology, Ecolab, technology solutions for the global news media industry, Lynn Danko Chief Financial Officer, NEWSCYCLE Solutions 7/22/14 Inc. including content management, digital advertising, circulation, and audience relationship management. Mulesoft offers an integration platform for connecting Steve Collins Board of Directors, Mulesoft Chief Financial Officer, ExactTarget SaaS-based and enterprise applications in the cloud and 7/22/14 on-premise. InfoGroup provides business and consumer databases John Hofmann Chief Financial Officer, InfoGroup Director, Silver Lake Sumeru for sales leads, mailing lists, and marketing and research 7/22/14 solutions. Bill and Melinda Gates Foundation is one of the largest Chief Operating Officer, Bill and Melinda Gates Leigh Morgan Associate Chancellor, UCSF private foundations in the world that focuses on 7/18/14 Foundations enhancing healthcare and reduce extreme poverty. Urban Airship is Portland-based mobile tech company Senior Vice President of Global Sales, Urban that primarily provides app developers the ability to easily Mark Baker Vice President of Global Sales, Citrix Online 7/18/14 Airship add features such as creation and delivery of push notifications and digital wallet. Urban Airship is Portland-based mobile tech company Senior Vice President of Customer Success, Senior Vice President of Integrated Solutions, Global that primarily provides app developers the ability to easily Steve Sterba 7/18/14 Urban Airship Payments add features such as creation and delivery of push notifications and digital wallet. Mixpo provides video advertising solutions for media Maggie Finch Board of Directors, Mixpo Chief Executive Officer, Creator Republic companies to execute cross-screen and cross-social 7/16/14 videos ad campaigns. Max Schireson Board of Directors, Cray Chief Executive Officer, MongoDB Cray is a Seattle-based supercomputer manufacturer. 7/15/14 Joanna Lord Vice President of Consumer Marketing, Porch Chief Marketing Officer, BigDoor Porch is a Seattle online home improvement startup. 7/15/14 Electronic Arts is an American developer and publisher of Ken Moss Chief Technology Officer, Electronic Arts Vice President and General Manager, eBay computer and video games such as the Need for speed 7/14/14 series. Chef provides IT infrastructure automation services and Chief of Product Marketing, Chef (formerly Principal Project Manager, Amazon Local David Aronchick develops fully-automates server infrastructure for 7/14/14 Opscode) Restaurants companies. Source: Thomson Reuters, VentureDeal and Hidden River, LLC * Data collected in this issue of Mobile Smart Fundamentals was collected throughout July 1-31 2014. EXECUTIVE MOVES 4 MOBILE MARKETING ASSOCIATION JULY 2014 REPORT Executives on the Move Name New Company Old Company New Company Summary Date Placed is Location Analytics. By measuring, aggregating and analyzing the paths and places people visit in the Tim Barnes Chief Product Officer, Placed Vice President, Vivaki and Razorfish 7/14/14 real world, Placed is creating a new class of business insights for app developers with Placed for Developers. Amazon.com, Inc. (AMZN), is a leading global Internet Babak Parviz Undisclosed, Amazon Founder, Google Glass company and one of the most trafficked Internet retail 7/14/14 destinations worldwide. MX Group is a marketing and technology services Chief Marketing Strategist, True North Custom Lisa Cole Director of Platform Delivery, MX Group company that integrates and delivers digital, creatvie, 7/10/14 Media and sales enablement services. Marketing Werks is an agency that specializes in Director of Business Development, Blackhawk experimental marketing, event marketing, and mobile Josh Kaiser Senior Director of Insights, Marketing Werks 7/10/14 Network marketing, creating innovatvie and unique solutions for its clients. Emdeon is a company that provides payment solutions Doug Hebenthal Senior Vice President, Emdeon Engineering Director, Amazon 7/1/14 and patient management systems for health care. Salesforce.com is an enterprise cloud computing Mark Hawkins Chief Financial Officer, Salesforce.com Chief Financial Officer, Autodesk company that provides business software
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