Returns for third year third Returns for I Salone shines bright Fun on the Floor on Fun The stars of Milan The
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Balta Broadloom
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EDITOR’S COMMENT
Andrew Kidd EDITOR
Expect a sales rush
It’s not a headline you see The same thing happened at the end of 2009 before the rate reverted to 17.5%. The very often, but shoppers downside, of course, is that everything will cost more after the rise and no-one knows are soon likely to be how badly it’ll hit sales, but hit them it will. In-store presentation, service, marketing clamouring for you to take and new products will be even more important to overcome the extra hurdle their money – really. higher VAT would present. This month will see members of the SMG, Metro and BRM As I write this there are a few still days left of flooring buying groups have a new General Election campaigning, but hopefully opportunity to see the latest products. The by now there will be a Government in charge groups’ suppliers, along with Flooring One (unless coalition wrangling is still going on). suppliers, will be exhibiting at AIS’s exhibition So why will shoppers be beating a path to centre in Solihull on 19 May, the day after the your door wanting their living room carpeted Flooring One show there. and a new sofa to go with it? And in the search for new products, at Well, because it looks likely that whoever is least there is less chance of being stuck in occupying No 11 Downing Street will have the Midlands than there was for everyone little option other than to increase VAT as who visited I Salone last month. For those of part of efforts to reduce the deficit. you who avoided the travel chaos, the best Increasing the VAT rate doesn’t cost the of Milan review starts on p66. Government any more to collect as it’s you One positive that could come from the who does the collecting, so it seems a bit of a aftermath of the Icelandic eruption is more no brainer. However, it’s unlikely the rate people staying at home this summer, which would be increased overnight, so creating a could give them more incentive to change window for shoppers to save money before their furniture or flooring. Especially if air the higher rate comes into effect. travel taxes increase as well.
Editor: Andrew Kidd T: 01273 930 029 E: [email protected] Furniture advertising (South): Tim Boden T: 01732 783 561 E: [email protected] Fun on the Floor Furniture advertising (North): Jarrod Bird Returns for third year T: 01565 659 414 E: [email protected] The stars of Milan Carpet and flooring advertising: Joanne Miller I Salone shines bright T: 01732 783 561 E: [email protected] Visit Manchester Furniture Show Sales executive: Ben Watkins T: 01732 783 561 E: [email protected] from 18-21 July for all the latest launches China sales agent: Jane Dai T: 00 86 755 8292 5229 E: [email protected] www.manchesterfurnitureshow.com Published by Interiors Media Limited Unit 11, Riverside Business Centre, Riverside House, Riverlawn Road, Tonbridge, Kent TN9 1EP T: 01732 783 561 F: 01732 783 562 E: [email protected] Registered in England no. 6397722 Printed by Headley Brothers Design by TSS DIGITAL © Interiors Media Limited ISSN 1756-2236
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CONTENTS
Beds and bedrooms ‘All the support of Posturepedic. All the comfort of a pocket’.
CARPETS FURNITURE RUGS BEDS LAMINATE ‘Palermo’ from the new Sealy UPHOLSTERY R Posturepedic pocket collection VINYL ® ACCESSORIES
INTERIORS MONTHLY MAY 2010 INSIDE THIS ISSUE NEWS 8 Marnie departs upholstery roles 10 Lord Kirkham in DFS sale u-turn 12 Chain goes back to its roots
FEATURES 6Awards Vote for the Interiors Monthly Awards 2010 winners 20 Carpet Reducing environmental impact; Fun on the Floor returns for third year; Production investment 29 Beds and bedrooms supplement Clever storage; Dealing with complex needs; Eco bed; Moving into a new market; Making choice easy 49 Environment Is bamboo the way forward? 50 Wood and laminate Oak changes shade while designs get bolder 54 Living and dining Why marketing matters 59 Outdoor Designs so good you can use them indoors 66 Show review All the highlights from I Salone 78 Show review Thailand boosts its green credentials
REGULARS 3 Comment 14 New products 80 Entertainment 82 Final polish
NEXT ISSUE The best from the flooring buying groups’ show Manchester Furniture Show preview International interiors exhibitions guide
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AWARDS VOTE FOR THE BEST IN
Winners of the third Interiors Monthly Awards, recognising the best in the interiors industry, will be announced in August. As with the previous awards, the winners will be decided by you, so complete the form opposite or download it from www.interiorsmonthly.co.uk and fax it to: 01732 783 562 or email [email protected]. It’s up to you how you decide what is the best product or company in the awards category – they could be great sellers, great designs or providers of fantastic customer service. Ensure your opinion counts – you decide the winners. Everyone who votes will be entered into a draw to win a bottle of champagne. Left: Here’s a reminder of how you voted in Woodberry Bros & Haines the 2009 awards. won Best Best Flooring Retailer (1-2 Stores): Furniture Iroka Interiors Customer Service Best Flooring Retailer (3-plus Stores): Below: Fludes Fludes Carpets won Best Best Furniture Retailer (1-2 Stores): Flooring Retailer (3-plus Peter Green Stores) award Best Furniture Retailer (3-plus Stores): Barker & Stonehouse Best Online Retailer: Yourfloors Best Furniture Customer Service: Woodberry Bros & Haines Best UK Furniture Supplier: Alstons Best Non-UK Furniture Supplier: Rauch Best Furniture Buying Group: AIS Best Accessory Supplier: Prestigious Textiles Best Bed: Mirrorform – Sealy Best Bedroom: Georgian – Willis & Gambier Best Dining Room: Maison – Sherry Designs Best Living Room: Grange – Morris Furniture Best Non-UK Flooring Supplier: Balta Best Flooring Website: Crucial Trading Best Fabric Upholstery: Linear – Ashley Best Flooring Buying Group: Metro Best Flooring Distributor: Floorwise Manor Best Carpet Manufacturer: Brintons Best Software Supplier: Retailsystem.com Best Leather Upholstery: Colorado – TCS Best Rug Supplier: Rugs With Flair Best Finance Provider: LaSer UK Best Furniture Wholesaler: Flexiload Best Laminate Supplier: Balterio Best Supply Chain Company: Ceva Best Furniture Exhibition: IMM Cologne Best Solid/Engineered Wood Supplier: Logistics Best Furniture Website: Airsprung Beds Khärs Innovation Of The Year: Your Department Best Flooring Customer Service: Cormar Best Underlay: Cloud 9 – Ball & Young Store Carpets Best Vinyl: IVC – Leolan Best Business Support: Insight With Best UK Flooring Supplier: Victoria Best Flooring Exhibition (Worldwide): Passion Carpets National Floor Show Best Marketing Support: Stressless
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AWARDS THE INDUSTRY Rewarding excellence
Retailers to complete only Best Vinyl Best Furniture Customer Service ...... Best Flooring Exhibition Best UK Furniture Supplier ...... Best Flooring Website Best Non-UK Furniture Supplier ...... Best Flooring Wholesaler Best Furniture Buying Group ...... Best Software Supplier (1-3 Stores) Best Accessory Supplier ...... Best Software Supplier (4-plus stores) Best Bed ...... Best Finance Provider Best Bedroom Range ...... Best Supply Chain/Logistics Company Best Dining Room Range ...... Innovation of the Year Best Living Room Range ...... Best Fabric Upholstery Suppliers to complete only ...... Best Flooring Retailer (1-2 stores) Best Leather Upholstery ...... Best Flooring Retailer (3-plus stores) Best Furniture Wholesaler ...... Best Furniture Retailer (1-2 stores) Best Fabric/Soft Furnishing ...... Best Furniture Retailer (3-plus stores) Best Furniture Exhibition ...... Best Online Retailer Best Furniture Website ...... Best Business Support Best Flooring Customer Service ...... Best Marketing Support Best UK Flooring Supplier ...... Best Non-UK Flooring Supplier ...... Please fax your completed form to 01732 783 562 Best Flooring Buying Group or email your nominations to ...... [email protected] Best Carpet Manufacturer ...... Name ...... Best Rug Supplier ...... Company ...... Best Laminate Supplier ...... Position ...... Best Solid/Engineered Wood Supplier ...... Tel ...... Best Underlay ...... Email ......
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NEWS Harris warns of ‘probable’ Harveys and double-dip recession Reid boss Lord Harris has predicted a very, very good, where it goes double-dip recession after back so much [as] it did in failing to see sales growth January and February,’says Marnie departs pick up in recent weeks. the Carpetright executive UK and Republic of Ireland chairman. Alan Marnie, Harveys md and Reid chief executive has left sales rose by 6.8% in the 12 He expected sales to both chains. It is understood 23 April was his last day at weeks to 24 April, and by bounce back in February and the retailers. 1.5% on a like-for-like basis. March but conceded the ‘I can confirm that Alan is no longer in post at Harveys This compares with 6.5% and chain’s sales had double- or Reid but further than that I am unaware of the 1.4% respectively in the seven dipped. ‘Does it mean that circumstances of, or reasons behind his departure,’says a weeks to 20 March. we’re going to have a double senior source at parent Homestyle Group. ‘Christmas, September, dip with the other people Marnie took up the role at Harveys in December 2008 October and November were coming to it, the fashion after heading a MBO at Reid in 2006. very, very good. I’ve never people who have had a good At the time, Reid said combining Harveys and Reid seen a time where it goes run? Probably yes,’he says. would harness both the brands, ‘creating one of the largest retailers in the sector’. For the six months to 31 December 2009, Steinhoff described Harveys as enjoying ‘rapid like-for-like sales Supermarket battle growth,’Internet sales were ‘making rapid progress’ and the chain had raised consumer awareness while Reid had enjoyed a ‘strong run into Christmas’ but that its ‘Irish operations remain a challenge’. The source added that it was ‘highly unlikely’ that Homestyle or parent Steinhoff International would make any further comment.
New Areaz for West Park Interiors Tesco plans to open more Home-plus stores Leading contemporary Charles Eckart, Areaz furniture and flooring retailer manager says West Park Asda and Tesco are set for a battle over interiors products West Park Interiors has Interiors has led the field in with both chains vowing to open scores of home stores. launched a separate terms of sourcing and Asda says it will add another 150 Asda Living outlets to the ecommerce operation – Areaz supplying contemporary, 24 it has as part of its aim to become the country’s largest – in a bid to widen its European and Scandinavian non-food retailer. Tesco will devote about a third – 670,000sqft customer base beyond its furniture for almost 30 years. – of the extra sales space it plans to open this year to non- central Leeds store. ‘Areaz now gives the food, and increase the number of Home-plus stores from 13. West Park Interiors has company greater reach in Sir Terry Leahy, Tesco chief executive says he doesn’t expect specialised in contemporary attracting new customers a double-dip recession as consumers ‘came out of recession design since it was founded looking for stunning furniture in the summer of 2009. The basic inescapable fact is that we by Molly and Ken Wilding in for every room in their home,’ are coming out of recession and you can’t talk your way back 1982. he says. into it.’ Consumers win £20m compensation
Some 1,650 consumers who suffered The upholstery was sold by Argos, breach of policy – a decision the Court of severe skin or eye complaints, breathing Walmsleys and Land of Leather – who Appeal has yet to rule on. difficulties or other medical admitted liability – and manufactured by Solicitors Russell Jones & Walker complications after sitting on sofas Linkwise and Eurosofa. represented the claimants and says there treated with the now-banned fungicide Some 350 shoppers who bought are still 3,000 cases where liability is DMF, will receive a total of £20m in Linkwise sofas from LoL may not receive being disputed. If their cases and those compensation. Each victim will receive compensation after Zurich, the failed of the LoL customers are successful, between £1,175 and £9,000. chain’s insurer, said there had been a compensation could reach £60m.
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NEWS The biggest sale for DFS Lord Kirkham, DFS founder has sold the upholstery chain to It is clear to me that Advent recognises this. private equity firm Advent International just weeks after ‘It’s been my life. It’s been my job, my religion my hobby ruling out a sale. The deal – reported to be worth £500m – — the whole thing. This has occurred because I’m not will see Lord Kirkham replaced by Richard Baker, former immortal. These things are inevitable. I would like to have Alliance Boots ceo. The founder has retained a share in the stayed forever,’he told The Times. 74-store chain. Andy Dawson, Advent International director says: ‘Since In March Lord Kirkham abandoned a sale as Advent and founding the business over 40 years ago, Lord Kirkham has fellow private equity firm Cinven vied for ownership over grown DFS into a best-in-class business. Advent’s global fears of job cuts. ‘I am categorically not interested in selling retail experience allowed us to recognise that although the the business. I don’t need the money. I’m loaded. I can business operates in a sector that has been difficult for guarantee that in two months, three months, I will still own some retailers, DFS is unique. this business. It’s going nowhere,’he said. ‘The company’s relative size and reputation as market But he says he has been reassured by Advent. ‘What leader has allowed it to perform well during the downturn. Richard Baker is saying, with great clarity, is, “we like this We intend to build on these strong foundations and evolve business model, it’s worked for 41 years”. the existing business model in order to access more ‘DFS people, who have worked with me to grow the customers, through new store rollout, online and brand business to where it is today, are its most valuable asset. development.’
New Diamond Floor shows: Brockway Carpets, First year Berkshire independent Crucial Trading (pictured) and IVC of success flooring retailer Diamond are among the Floors is to open a second latest companies A factory outlet selling store this month. The Goring- signing up for the Ryalux carpets in the 7-9 September on-Thames retailer is to open National Floor manufacturer’s former mill a store in Watlington, Show at the NEC in has celebrated its first Oxfordshire, 13 miles away. Birmingham. They anniversary. are joined by Azco ‘We wanted to expand and Interiors, Accu-cut, GSG Carpet Factory Shop provide our service and Unifloor, V4 and occupies 6,600sqft, with quality at good prices to World Wide Fund more than 500 carpet rolls for Nature. Watlington and the Meanwhile, the on display in Ryalux’s former surrounding area,’says Oliver 5-7 September Ensor Mill in Rochdale, Knowell, director. ‘As far as I Harrogate Flooring Greater Manchester. Show will host a can see, there isn’t any drinks reception at Sue Benson, GSG manager competition.’ the Royal Hall on says ‘It has been a hard 12 Knowell plans further 5 September to months; I am conscious that mark 50 years of expansion, he says: ‘Providing flooring a lot of businesses have everything goes well, the aim exhibitions in the closed down and we all have is to have a few shops.’ town. to help one another.’
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NEWS Mark Elliot goes back to its roots Upholstery and cabinet chain Mark Elliot Furniture is to the UK, and actually the consumer wants to buy British,’he revert to its original business model of making its own says. ‘The middle market brands are finding it difficult at the products after the appointment of a new md. moment. But the top and bottom ends will both do well. Rupert Farquharson, who has spent his career in the While the country isn’t making anything, here we have a drinks industry, including seven years as retail director at great business with great potential to drive forward. brewer and pub operator Adnams, says he wants to ‘We sold £2m of sofas last year, we want to work that maximise the demand for British-made furniture. capacity up. We probably need to open another store near The 12-store chain made a pre-tax profit of £277,000 from London, but first we need to make our factory space hum sales of £5.4m last year. Like-for-like sales rose 16% despite and maximise our resources. We have moved production closing branches in Scotland and the chain is set to make back into our own factory. Mistakes were made listening to £300,000 this year. Founder Mark Elliot says sales should experts who said sub-contract work out, but it was the reach £6m this year, but Farquharson has set his sights on wrong thing to do. We’re going back to our roots and how £8m once he has improved its manufacturing. we started in retail and manufacturing – making it ourselves ‘It is a fantastically interesting business manufacturing in and supplying our own shops.’
Lenaghan joins Julian Bowen
Emmett Lenaghan, former business. We’re looking Derwent design director, has commercially at where we joined Julian Bowen as can improve the name in the commercial director. market and where we can Lenaghan said he was improve. approached last autumn with ‘I’m looking forward to a view to potentially getting involved with key succeeding the firm’s customers. The business eponymous founder. needs fast moving products ‘It was a tough decision to with value in all aspects so leave, but a fantastic that they [consumers] buy, opportunity in a fantastic not think about it,’he says.
Crown for distributor: Kitchen and bedroom manufacturer Crown Farewell to a true Gent Products has bought Allied-Kingswood, its largest UK distributor. ‘After 30 years of trading, Sarena Joseph, daughter of Allied’s founder, Jack Joseph, Roy Gent, North-West furniture agent for three decades, died on decided the sale was the best way to secure the future of the company,’ 11 April after losing his battle with cancer. He represented says Michael Head, Crown md. ‘The purchase marks an exciting time in the Portwood Furniture and Universal Furniture and was an early history of the company. It means we are well placed to continue supplying what consumers want and means we can add real value to retailers.’ pioneer of fabric protection. Founded in 1946, Crown plans to launch more than 100 kitchen door ‘He was highly regarded in the industry and was a true Gent,’ ranges, including painted and contemporary high gloss ranges, in the next says Neil Gent, his son and Staingard director. He is also few months. survived by his son Allan. New store as Betta sales jump 46%
Fitted bedroom and kitchen chain Betta ‘This performance has underpinned Living has opened its 16th store – a plans for further national growth this 5,000sqft branch in Reading, Berkshire – year,’says Noel Dean, owner. on the back of bumper sales. ‘The recession elevated the more Sales in the first 16 weeks of 2010 are robust businesses from less experienced up 46%. It had planned on increasing players. We had a strong company sales by 38% to £25m this year. Betta going into the downturn, and we were employs 70 people at its Oldham factory, agile enough to make the changes has 80 sales designers, 100 marketing needed to operate in an even smarter staff and a network of more than 80 way; so we’ve emerged even stronger,’ fitting teams. he says. Betta Living plans more growth
12 Interiors Monthly May 2010
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NEW PRODUCTS
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1 Westminster has become a market leader qualities in 4m and 5m widths. the Moleskin and Linen colourways. for outdoor furniture with its high quality Tel: 00800 5266 5266 Tel: 01274 688 448 or visit manufacture, innovative design and www.prestigious.co.uk aftersales service. Distributing worldwide, it 3 Silentnight Beds says its new PocketZing supplies products in various materials range is a revolution in bed technology, with 5 Without the need to redecorate, replace including resin weave, stainless steel, no compromising comfort for health and carpets or skirting, five Iconic Intelligent Twitchell all-weather fabric, teak and an well-being benefits. The company says the doorsets, including the imposing Venezia, exclusive weatherproof high density foam. combination of advanced pocket spring were fitted in just one working day into a Tel: 01892 764 222 technology with the benefit of Purotex prestigious, traditional-style property in rural probiotic technology means these beds offer Essex. With a brief to replace existing, poor 2 Lano Carpets has revamped its Startwist comfort and unrivalled back support. quality doors with the minimum of collection, keeping seven of the bestselling Tel: 01282 813 333 disruption to the decor and structure – not to colours and introducing nine wool-like mention a busy, working family – the colours, including tulip wood, bamboo, 4 The Imperial Collection in 100% cotton for makeover to the ground floor rooms took sahara, old rose, sapphire and ebony. curtains, cushions, throws and accessories, is just eight working hours by an experienced The new look 100% polypropylene Startwist a new family of floral prints with an Eastern carpenter. is available in 30oz and 40oz Supreme twist from Prestigious Textiles. Shown are Tel: 01621 89 0260
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NEW PRODUCTS
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6 Old Charm offers a number of space- colours to choose from, Bell Twist is the saving dining options such as the new perfect partner to any interior Cotswold dropleaf table (CW 8057) that decorating scheme. is available in two finishes (Honey and Tel: 01562 748 000 Mocha) and complements a variety of chairs. The table seats two when closed 9 Neo by Winsor Furniture is British and six comfortably when fully open. design crafted in oak. Unique features 9 Tel: 01920 469 241 include exposed tenons making a strong design statement. Eye-catching vertical 7 Brintons has introduced nature channels cleverly house the wooden inspired colours and new designs to its handles and soft-close runners complete 100% wool tufted Life Collection. The the all-round quality feel. Winsor’s next new designs in Life Core – Pavé and exhibition is Midpoint 22-24 June Cascade – are a great addition to (www.midpointshow.co.uk). existing Wicker and Trellis designs. All Tel: 01925 291 511 four designs are available in three new email [email protected] contemporary colours; Tusk, Clay and Wildwood and in 4m and 5m widths. 10 Gx Glass templated, supplied and Tel: 01562 748 000 installed a variety of glass products to be used in the HUNter 486 bar at the 8 Brintons has launched five unique Arch London luxury townhouse hotel. heathers to the Bell Twist collection. The Intricate finishes and materials were use of berber yarns adds depth and chosen for their aesthetics and their texture to the colours, making ability to emphasise the immaculately decorating and accessorising easier, as restored classic features of the grade II well as being stylish and contemporary. listed Georgian buildings. Versatile and hardwearing, with 60 Tel: 01233 642 220
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NEW PRODUCTS
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11 The Natural Touch Pocket Collection Austin again proves it is the primary from Vogue Beds Group comprises manufacturer of home accessories. the Harmony 800, Tranquility 1000, Tel: 01536 260 100 14 Ortho Revive 1000, Ortho Caress 1500 and Synergy 2000. Environmentally 14 Associated Weavers’ York Twist friendly, these mattresses have silk, range of 10 fashionable colours comes wool and cotton fillings. All are with a 10-year StainAway warranty, a available in 3ft, 4ft 6in, 5ft and 6ft sizes. 10-year wear guarantee and in 4m and Tel: 01455 841 257 5m widths. York Twist is an easy care carpet suitable for anywhere in the 12 The classic patterned axminster home, and made from 100% Laura Ashley collection by Brintons has polypropylene StainGuard XL Fibre. been expanded with Lilac (Wisteria and Tel: 01422 431 100 Eau de Nil), a botanical design; Tatton (Cerise and Truffle), a familiar Laura 15 Ultra Tile took home the Excellence Ashley damask and St Germain Linen, a in Distribution award at last month’s beautifully detailed design. The Tile Association awards. The Tel: 01562 748 000 importance of ‘guaranteed delivery’ features heavily when trading 13 Austin’s 2010 catalogue details all successfully with retailers or fixers. of its launches at Interiors in January. Delivery in England and Wales is With more than 1,000 pieces to choose guaranteed within 48 hours and 24 from, ranging from sculpture to lamps, hour delivery is available on request. mirrors, wall art and garden pieces, Tel: 01827 871 871
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CARPET Green routes on track Traceability is among the latest projects reducing carpets’environmental impact
Consumers inputting a will be able unique to trace the reference origins of the number found on wool in their the carpet label, carpet with the the consumer can launch of the track the farm-to- Laneve brand. floor lifecycle of Laneve carpets their carpet. are guaranteed to WoNZ says this contain 100% addresses the traceable wool increasing consumer grown only in New demand for products Zealand and the UK. that are both ethical and No man-made fibre is stylish, and educates permitted to ensure retail staff about the value the pile is fully and quality of wool carpets, biodegradable. influencing consumers’ Wools of New Zealand buying decisions. WoNZ (WoNZ) says Laneve hopes to have the first units provides the assurance installed later this year. that consumers’ social and ‘We have demonstrated what environmental concerns can happen when like-minded have been addressed at European and New Zealand every stage of production, companies collaborate to create with independent verification wool products that deliver real of sustainability credentials. value to the consumer. We know According to WoNZ, that by creating a clear line of Laneve wool uses only an sight between the consumer eighth of the energy and the grower we can needed to produce deliver great products with nylon fibre. benefits to the consumer The New Zealand and the environment,’ wool component says David Hammond, originates from WoNZ European identifiable farms market manager. in the country, Several British while the British and Continental wool element is partners have traceable joined the through the Laneve British Wool Consumers can find out where the wool in Laneve carpet originates programme, Marketing Board’s Quality Assurance traced to the Italian yarn spinner he says. Laneve wool is coming through Programme, from the Bradford wool Martinelli and the New Zealand farms the pipeline for products that will be auction to Danspin in Denmark and the involved in the wool production. launched later this year, with a number weaving plant in Kidderminster. The launch also saw the debut of a of UK retail and carpet buying groups To mark the launch, a Laneve touch-screen service to be used as a having pledged support. axminster carpet made by Brintons was sales tool in carpet stores. The Wool Axminster Carpets is another company installed at the New Zealand High Benefits System is designed to guide the keen to enhance its green credentials. It Commission in London and a Ryalux consumer not only through the key has joined a Knowledge Transfer carpet was displayed that could be benefits of New Zealand wool, but by Partnership Scheme with Exeter
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There’s a new cat in town
Leoline is the new brand from IVC Group. Bringing even better cushioned vinyl flooring that delivers value and style, Leoline is the fresh identity for Leolan. Rejuvenated point-of-sale, invigorated branding and inspiring literature mean that Leoline has a much, much bigger roar.
a brand of
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CARPET
University, a tie-up environment. This intended to emphasis will further reduce the undoubtedly filter down environmental impact of to every purchase we the Devon carpet make and already we see manufacturer’s household brands with operations. very clear intentions to As part of the initiative, make environmental Axminster Carpet has consideration a selling recruited Sophie point of their products.’ O’Callaghan who joins Last year Axminster from Exeter University launched the carbon with a first class degree neutral Swaledale range. in environmental science. The carbon footprint of Having been selected the manufacturing, sales from some 40 high-grade and distribution was applicants, the principle calculated and Axminster objectives of invested in a number of O’Callaghan’s three-year projects in the UK and tenure are to reduce elsewhere, offsetting the energy usage throughout impact through wind and the group by a fifth, wave power and investigate potential reforestation. green energy sources, Upperton says and develop sustainable reducing the company’s activities to work towards impact is ‘a central and Axminster‘s ultimate essential part of our ambition of a carbon current and future plans. neutral status within five ‘Perhaps the most years. significant stride As a joint project, Swaledale takes for Axminster will be able to promoting a greener use the resources of home is bringing carbon Exeter University in line neutral carpet at a price with the aims of the that is more accessible project. than discriminating. We ‘Our signing up to the felt that it was important Above: Carbon neutral Swaledale Below: Sophie O’Callaghan Knowledge Transfer that such a significant Partnership Scheme and development for with it the appointment domestic carpet should of O’Callaghan, not have a price tag that represents our ongoing immediately discounts its commitment to reducing consideration and that the environmental instead it should be a real impact of the production and viable option,’he and distribution of our explains. carpets,’says Josh ‘After all, the Dutfield, Axminster md. investment in a carpet ‘We are passionate can be a considerable about the environment one and the industry is and believe achieving a not yet at the stage carbon neutral status where the consumer would be the next considers the milestone on the long environment above all road to becoming else. Price and style are sustainable. There is no short or director says: ‘Whether energy saving still the most significant factors in the temporary fix to sustainability and I am light bulbs, recycling plastic and paper, purchasing decision, but if we can also sure that Sophie will help us to make making compost or putting in new promote a healthier planet as well, then solid steps in the right direction.’ insulation, home owners are Swaledale and Axminster is helping the Steve Upperton, Axminster sales certainly more switched on to the planet in some small way.’
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the Collection
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CARPET
Even more fun Fun on the Floor returns with another £2m budget
The third Fun on the Floor (FotF) carpet campaign will again so there is no extra cost to them. The voucher will enable them have a £2m marketing budget. to realise what FotF is doing for them and we will be able to Backed by Abingdon, Associated Weavers, Balta, Brockway, track the number of downloaded vouchers,’says a FotF Carpetright, Cormar, Domo, Headlam, Llano, Roger Vanden spokesman. Berghe and Terza, Allied Carpets was due to be officially To participate in the voucher scheme, retailers simply provide confirmed as a member as Interiors Monthly went to press, while their details at www.funonthefloor.com/store-locator. BIG and Condor have ended their membership. The website’s Ask The Expert section will be bolstered with Consumer advertising will run in home interest magazines the addition of a well-known TV makeover programme and national newspapers from September to December. This presenter and the addition of a Get the Look section. Get the will be backed by online advertising and search engine Look will feature inspiring photography and links to where keywords and search optimisation. consumers can shop to help achieve the same look. Consumers can now download a voucher from the Another Trends Report will be commissioned with campaign’s website offering free planning, measuring and accompanying photography. The previous report helped estimates. The voucher will list the shopper’s six nearest generate £681,099 worth of Press coverage for FotF between participating retailers. April 2009 and March 2010. So far 175 articles have appeared in ‘The voucher is designed to make consumers realise that it’s newspapers and magazines with a total circulation of not difficult buying a carpet. Most retailers offer free estimates 43.4million.
24 Interiors Monthly May 2010 24_25fotf_IMmay.qxp #10 28/4/10 19:01 Page 25
CARPET
The Trend Report was a mainstay of media coverage for FotF
www.interiorsmonthly.co.uk 25 26bronte_IMmay.qxp 30/4/10 13:52 Page 26
CARPET
Touch of velvet Following investment Bronte will be offering finer velvet pile carpets
Bronte Carpets has completed a major investment at its Colne, Lancashire mill with the purchase of two pass tufting machines. It is the first significant investment in machinery the firm has undertaken in several years. Bronte already had nine pass tufting machines but the additional two will allow it to produce finer velvet piles, a market it has been looking to expand into for some time. ‘We are very optimistic for the year ahead and are looking to really push Bronte forward in 2010. Finer velvet pile carpets is something we have been looking to produce and this allows us to move into that market, bringing our experience and quality to this sector,’says a Bronte spokesman. The company is also investing in other areas. It is working on new colour banks for all its ranges, new qualities, and new Bronte now has 11 pass tufting machines and offers 40 standard colours on its saxony range (top) sample books and hopes to have the colours and books available by shade if it is not part of its standard 40 per sqm (41oz per sq yard) to 2.4kg per midsummer. strong colour palette. sqm (70oz per sq yard) in its twist range. Bronte has specialised in producing Nine pile weights are offered from By custom making the carpets they custom-made pass tufting machine 1.42kg per sqm (42oz per sq yard) to can be fitted to irregular shaped rooms carpets for almost three decades, 3.25kg per sqm (96oz per sq yard) in its or those with large bay windows without offering all but one of its carpets in saxony range. Four weights from 1.96kg the waste involved if not custom made. widths of up to 12m without joins. per sqm (58oz per sq yard) to 4.05kg per It bought the tufting machines from The firm offers a colour matching sqm (120oz per sq yard) in its shagpile Roelee Carpets which ceased trading in service, dyeing yarn to meet a specific collection and four weights from 1.4kg March.
26 Interiors Monthly May 2010 027_IM_0510 4/5/10 10:33 Page 27
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CARPET
Alternative has launched a national advertising campaign Alternative statement Dramatic style and the environment are at the heart of Alternative Flooring’s latest ‘natural’floorcoverings – backed by a national marketing campaign
‘American architect Frank Lloyd Wright said: “Study nature, love Lines collection never go out of fashion with wide stripes nature, stay close to nature and it will never fail you.”Alternative making rooms seem larger and modern monochromes Flooring has all the natural ingredients to make a happy habitat, extending the sense of space, while on-trend pinstripes but an individual habitat that celebrates originality and shuns smarten up stairs,’she says. the ordinary. It’s the very reason we exist,’says Lorna Haigh, Contour (pictured above) shows the latest in distinctive sisal Alternative Flooring marketing manager. and wool weaves. This collection highlights just how creative ‘Commonplace has no place in this company, and run-of-the- the best natural flooring can be and is ambitious in the number mill flooring, no room. Instead, it has exclusive and award- and construction of the weaves. winning carpets, made with sustainable natural fibres that are ‘This is the first time Alternative Flooring has launched so kind to both users and the environment. What’s more, many naturals in one go and shows how committed we are to customers can design their own rug and have something truly the natural marketplace and the sustainable credentials of original. Or, as we like to say, alternative,’she says. these products,’says Haigh. Haigh says flooring is one of the most important elements in Ethics and the environment are woven into the very fabric of interiors and if it’s right everything else falls into place. From the the company, she insists, with the Eco Collection for those simplicity of sisal to the luxury of wool, natural floors go beyond seeking carpets with credence and conscience. The two wool the functional with feature designs that add texture, inject designs – Nature and Nurture – are hand woven on traditional colour and bring drama to a room. looms. As well as tactile plains, there is a welcome return of natural ‘These products have been thoroughly tested which now pattern – from the discretely decorative to bold. The trend for allows us to shout about its fantastically “healthy” credentials,’ flooring as a design statement is seen in Alternatives’ new says Haigh. ranges. To support the launches, Alternative has launched its ‘be’ ‘Vibrant stripes are very much the look of the moment and marketing campaign, including brochure, national advertising the award winning Rock ‘n’ Roll brings interest to any room, not and a new corporate stand, as it seeks to place itself at the to mention a whole different tune. Classic stripes in the Fine forefront of natural fibre flooring.
28 Interiors Monthly May 2010 29_Supp Cover_IM_0510 29/4/10 09:56 Page 29
Beds and bedrooms ‘All the support of Posturepedic. All the comfort of a pocket’.
CARPETS FURNITURE RUGS BEDS LAMINATE ‘Palermo’ from the new Sealy UPHOLSTERY R VINYL Posturepedic pocket collection ® ACCESSORIES 30wiemann_IMmay.qxp 29/4/10 18:51 Page 30
BEDS AND BEDROOMS
Left: Java is an entry level model Below: Denver in white and high gloss walnut Fitting rooms Bedroom furniture designs have to be clever to maximise storage
Many of us could probably throw out about half of our clothes ‘Retailers obviously can’t display all the options available but and shoes and not miss them. We’ve all got shoes or an outfit we’ve found that a lot of them either use or refer customers to bought for a special occasion or in a sale that will never see the our website where they can download complete specifications light of day again. Tops of wardrobes and under the bed are for each range. Wardrobe internal fittings and accessories are convenient dumping grounds for things we never use but can’t also very important and can increase, if shown, the value of a quite bring ourselves to get rid of, so is it any wonder we can sale by a quarter,’he says. never get enough bedroom storage? Hewitt says men are keen on trouser, tie and belt pullouts ‘Versatility is one of the keys to success in bedroom furniture, and shoe racks, while women like the glass-fronted drawer particularly when it comes to wardrobes,’says Peter Hewitt, inserts for the bottom of the wardrobes. Wiemann UK md. Java is among the latest of Wiemann’s UK models, with He says sales are roughly equally divided between hinged several wardrobe storage options. It combines a white finish door wardrobes and sliding options. The most popular size is with selected drawer fronts in light walnut. Designed as one 2.5m – five hinged doors and three sliding. This size seems to fit of the company’s entry level models, it has a walnut trim neatly into the average British bedroom, but it offers ranges, framing the hinged door wardrobes. A bedroom set retails at such as Miami, in various widths to fit different bedroom sizes. about £1,500.
30 Interiors Monthly May 2010 031_IM_0510 29/4/10 09:51 Page 31
Fitted look bedroom furniture from Kingstown
Available in three different finishes, there’s an easy-to-order package for every room Request your copy of the new bedroom brochure from Kingstown
BRITISH MADE 08448805100 www.kingstown.co.uk 032-033_IM_0510 29/4/10 09:52 Page 32 032-033_IM_0510 29/4/10 09:52 Page 33 34hulsta_IMmay.qxp 29/4/10 18:59 Page 34
BEDS AND BEDROOMS
Light and shadow interplay on Acrea Bigger picture Hülsta has updated ranges to fit with consumers’increasingly complex needs Demands placed on bedroom furniture are becoming ever more complex, says Hülsta, one of the best-known bedroom furniture manufacturers. The company that has produced bedroom furniture in Germany for seven decades, says our opinion of comfort is no longer exclusively based on aspects such as storage space, a La Vela II hides the TV when not in use Lighting can be added to headboards feeling of comfort or even the bed, but also on the overall with a TV unit that can be hidden when In addition to hinged-door wardrobes, picture: practical and aesthetic features, the TV is not being watched. the range also provides sliding-door wellness and emotions. La Vela II offers Hülsta’s classic white models that can include an illuminated As a result, it has updated its La Vela along with walnut and beech, while glass cube section at one side. This is an range. La Vela II retains the fitted system white and sand lacquered surfaces, eye-catching enhancement, which at the idea but has enhanced the standalone lacquered glass or high-gloss surfaces, same time provides space to display units. provide colour touches for selected units. objects. Chests of drawers, for example, have In contrast, Acrea’s horizontal lines of The panelled construction of the glass cube units and dressing tables or the surface structure follow the grain of headboard means they can also protrude desk and some smaller wall units can be the wood, giving extra depth and sideways and be fitted either with wall combined in a plethora of arrangements. interplay of light and shadow on the consoles, glass cubes or glass shelves, as The wardrobe system can also be fitted surface. well as with ambient lighting.
34 Interiors Monthly May 2010 035_IM_0510 29/4/10 09:58 Page 35
Milano – our original flat packed upholstery concept is now even better...
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7 day Chair £99.99 • Small Sofa £139.99 • Large Sofa £169.99 delivery on stock The new Milano upholstery offer from Expo-Line at Core Products is the answer to your difficult delivery lines problems. Ideal for holiday homes, caravans or loft apartments, it will fit into the back of an average sized family car or can be delivered direct to your end customer using our drop shipping service. Available in black, antique brown and antique red faux leather as a chair, small sofa and large sofa combination, along with coordinating footstools for the complete offer. Contact your local agent for more information today. Scotland: John Fraser 07721 342390 Midlands: Peter Exton 07831 625954 Ireland: Watson Pigott 07871 981500 East Anglia: Michael Lakin 07831 550994 Wales: Karen Rowley 07789 692556 South East: Tony Homersham 07798 835077 North East: Mick Owen 07855 136929 South West: John Davey 07961 895334
ask about our ORDER TODAY DIRECT HOME 01738 630555 DELIVERY SERVICE [email protected] 036-037_IM_0510 29/4/10 09:59 Page 36 036-037_IM_0510 29/4/10 10:00 Page 37 38beds_IMmay.qxp 29/4/10 18:58 Page 38
BEDS AND BEDROOMS
Life uses no screws
Life, but not as we know it Cinova claims its latest design is an entirely ecological bed
Italian bed manufacturer Cinova and Swedish designers Claesson Koivisto Rune, set themselves the challenge of creating an entirely ecological bed – and the result is Life. Made with ash from sustainable forests, the bed has no metal screws or bolts, instead using wooden joints to hold it together. The traditional slatted base has been replaced with plywood laths (thin strips normally used in building as a base for plaster) incorporated to the base of the bed. The headboard is fixed using wooden pegs and water-based glue while the headboard is made from 100% cotton without any zips, Velcro or synthetic materials. The cover of the bed, in 100% natural materials, is removable and closed with a cotton ribbon – again eliminating the need for zips. Also available is a coordinating seat with leather or fabric cover and a bedside table with Carrara marble or leather top. Claesson Koivisto Rune has also created a second design for Cinova: the Temple is a contemporary four-poster Temple. contemporary four-poster 38 Interiors Monthly May 2010 039_IM_0510 29/4/10 10:24 Page 1
Our best selling Luxor has an exciting new look in light ash
T: 01482 635283 E: [email protected] W: www.wiemannuk.co.uk
ORIENT Call 08451 084 084 or email [email protected] to request a brochure 040-041_IM_0510 29/4/10 10:01 Page 40 040-041_IM_0510 29/4/10 10:01 Page 41 42bedsNP_IMmay.qxp 29/4/10 16:25 Page 42
NEW PRODUCTS
1
2 3
4 1 One-Call Furniture’s Alpine The central characteristics are its offers a sleek high gloss single, height-adjustable central reflective finish with softness on leg and multi-layer base corners and handles. combined with a solid iron Manufactured from 22mm mdf structure anchored to the wall. doors and drawer fronts and Tel: 00 49 599 4299 18mm mdf tops, the collection features triple, double and single 4 CPW Furniture’s Kristina wardrobes, three, four and five- collection brings the romance of drawer chests, two and three- white painted furniture with a drawer bedside cabinets, tallboy, classical influence. With a headboards and dressing table. distressed finish, the range Tel: 08451 084 084 includes everything for the bedroom and is backed by CPW 2 Attention to detail Furniture’s reliable distribution 5 characterises Sweetpea & network and service. Willow’s classical double Tel: 01797 225 014 dressing stool. Made from mahogany, it is hand-painted in 5 The Canterbury bedroom antique white and finished in a collection from Kettle Interiors pale cream upholstered fabric, combines oak with pine interiors and is competitively priced. to produce a competitively Tel: 0845 257 2627 priced bedroom collection that fits both contemporary and 3 Lago’s Fluttua is a suspended, traditional settings. The durable height-adjustable bed in round range has a stain and lacquer and rectangular options, finish to enhance the natural eliminating all that is superfluous character of the oak. to leave more room for thought. Tel: 0845 678 1155
42 Interiors Monthly May 2010 043_IM_0510 29/4/10 10:03 Page 43
Leaders in INNOVATION - DESIGN
TECHNOLOGY and QUALITY FOR OVER 50 YEARS
Visit Our Website For More Information
Contact us at: Velda UK Ltd 10 - 12 Charter Street www.velda.net Hartshill Brierley Hill [email protected]. West Midlands Telephone: 01384 486070 DY5 1LA Fax: 01384 485220 44_45sealy_IMmay.qxp 28/4/10 16:38 Page 44
BEDS AND BEDROOMS Pockets of demand Sealy has entered the pocket spring market with a range of beds offering the comfort and support it is known for with its Posturpedic collection
Sealy UK has entered the pocket spring market after almost four decades of concentrating on open coil mattresses. ‘Our research with consumers indicated that many of our key target audience would be interested in buying a Sealy pocket spring bed if it also offered the orthopaedic qualities they traditionally associated with the brand,’ says Steve Freeman, Sealy UK md. ‘Giving the customer what they want is our job and I am delighted that the Posturepedic range can now offer a top quality pocket spring mattress that enhances the range and ticks all the boxes for retailers. ‘Customers who buy pocket spring mattresses tend to be in their late thirties and above and don’t mind paying more to invest in a product which will give them a really good night’s sleep – that is the market we are targeting with our new range.’ Freeman says Sealy is committed to a Shoppers buying pocket sprung beds tend to spend more range of promotions across all types of
44 Interiors Monthly May 2010 44_45sealy_IMmay.qxp 28/4/10 16:39 Page 45
BEDS AND BEDROOMS
Pocket facts Invented in 1900 by James Marshall of Simmons Bedding Company, pocket springs are individually created and then placed in their own fabric pockets, which allows the springs to move independently of each other. Pocket spring systems come in a range of tensions which cater to different requirements. A further variation is the number of active turns in the spring itself: the number of turns that are absorbing and supporting the weight of the body. The more turns, the softer the bed and the longer the springs will last because their work is spread around. The UK pocket spring market is estimated to be worth £200m at MSP. Steve Freeman
media and a consumer education the springs are surrounded by Sealy’s campaign to inform customers about ‘We have a quality Unicase System to provide support with making the right decision when no sagging right up to the edge of the purchasing a bed. product which mattress. In addition, as with all He says more people are now realising Posturepedic beds, there is a deep layer the benefits that a good night’s sleep can will give quality of Innergetic latex for comfort and bring, not only to their health but also to pressure relief and Tencel fibres to help having a good day, every day. sleep’ keep the body cool and dry as it sleeps. ‘Changing their bed more frequently ‘The temperature of the bed is also and buying the right one to suit them is pocket springs for total spinal alignment. important as you actually need to be the message we have to get across. We ‘Most people think our spines are cool to sleep; in fact your body want our products to stand out from the straight but, in fact, they are actually temperature needs to drop by 1°C to crowd and with the breadth of options saxophone shaped with natural curves allow you to fall asleep and remain now available across the Sealy range, and a good mattress needs to allow for asleep. How many people sleep with a there is a bed for everyone. Whether you this. And people do need to move leg outside the duvet? It’s a natural want a large or small bed, firm or soft around in bed naturally during the night action that is done to help cool the body mattress, foam, open coil or pocket – about 35 times is average – to help down,’he says. spring – we have a quality product which relieve pressure points, regulate the ‘With a version to suit all budgets and will give quality sleep,’he says. body’s temperature and to allow the comfort requirements, these new beds The new models offer consumers the discs in the spine to recover and stretch will satisfy demanding consumers who best of both worlds, he says, with the out again – they compress during the want to ensure they are getting the latest support of a Posturepedic and the course of the day so we are in fact bed technology coupled with superior comfort of a pocket. The mattresses actually 2cm shorter by the time we go comfort and reassurance that they will contain multiple zones of newly to bed at night,’explains Freeman. wake up each morning with their back designed motion and weight responsive Around the perimeter and underneath, relaxed and ready to face the day.’
www.interiorsmonthly.co.uk 45 46kingstown_IMmay.qxp 28/4/10 15:47 Page 46
BEDS AND BEDROOMS
Left: Nicole Below: Serena Simple choice Kingstown has made choosing furniture much easier
One thing that deters shoppers from hanging options come as standard. ‘While not new this year, the range has buying fitted or fitted-look furniture is ‘This concept will be a great benefit to been enhanced to make the most of its that the brochure is more complicated retailers enabling them to compete with flexibility,’explains Buckley. than the wording on travel insurance the mainstream fitted suppliers at more ‘Of course not everyone is looking for claim forms, with the skills of a competitive prices,’she says. fitted-look styles, and the brochure also bloodhound needed to keep track of the There are three styles in the fitted look: contains a comprehensive array of free- needed parts. Louise – a rich walnut finish with a standing ranges, including the new Kingstown Furniture believes it may distinctive wide-frame five-piece door Serena, an attractive, transitional have gone some way to solving this and drawer feature; Michelle – with a bedroom range in an oak finish.’ problem for its fitted-style ranges, with honey maple finish featuring softly Its generous edging and ample the release of its latest 36-page brochure. sculptured contoured edges and routing cornices give it a fashionable, chunky Three of the 16 bedroom ranges detail on doors and drawers, and Nicole – look and represents exceptional value for illustrated in the brochure, including two in a crisp painted white finish. money, she adds. new designs, feature the recently introduced fitted-look packages developed following extensive market research. Some 30 left hand and right hand packages come complete with corner wardrobes and cornices, designed to simplify the selection process without reducing choice. ‘All the customer needs to do is identify the space available and decide on the look and finish they would like – with or without mirrored doors or an overbed unit for example,’says Jacqui Buckley, Kingstown customer relations manager. Various chests and other storage options are available to complement the packages and double or single
46 Interiors Monthly May 2010 Advertising feature: Velda UK 47 e than 50 ith a dedicated workforce of over 350 workforce ith a dedicated www.interiorsmonthly.co.uk In 1999 Velda UK was formed to represent UK was In 1999 Velda to promote is office The aim of the UK sales – to supply philosophy is simple Velda’s sleep is no doubt that a good night’s There range falls into the mid to product Velda’s collection includes fixed and The Velda a wide range of superb also offers Velda strives to develop innovative products Velda With over 60 years combined experience in people working in three manufacturing facili- in three people working unique and France, it supplies ties in Belgium 22 countries. Veldeman to sleep products stan- to ISO9001 products manufactures its commitment to give the reinforcing dards, customers. best possible service to in the United Kingdom. Bedding Veldeman dedicat- well as providing brand as the Velda in the UK. ed support for our customers finest raw using only the quality products by craftsman to the materials, manufactured of service and reliability. highest standards eco- so in the current is important, even more looking for nomic climate, and consumers are a ultimate luxury, that provide quality products sleep and good value for superb night’s money. high end market, and its customer base is quality independent bedding specialists and covering the whole of top end national retailers the UK including Northern and the Ireland Channel Islands. adjustable sleep systems with both slatted uphol- and pocket sprung bases. Bases are and fashion in a range of leather-look stered fabrics in a variety of colours. featuring pocket spring cores, mattresses with five and seven comfort zones foam cores finished with luxury layers of memory foam, latex, wool, silk and polyester complete with a jersey fab- cover in double stretch removable ric. The range is complemented by matching bed- footboards, accessories: headboards, side tables and pillows. and its 2010 collection combines the most up- to-date technological developments available in the market today. team can Velda’s the UK bedding industry, service to and professional an efficient provide all stockists providing meet all requirements, range of marketing with a comprehensive material. Veldeman Bedding has been manufacturing Bedding has been Veldeman systems for mor quality sleeping years. W Velda UK Velda 01384 486070 Tel: Email: [email protected] www.velda.co.uk Website:
Classic Athena by craftsmen manufactured Classic Ares Quality products 47veldaAd_IMmay.qxp29/4/10 Page16:40 47 048_IM_0510 29/4/10 10:04 Page 48
Expect cues.
The new pocket collection from Sealy
We reckon our new range of pocket sprung beds are going to be very popular. So popular in fact, that you should see a long line of customers wanting to buy them from you. Why? It’s down to our revolutionary new system combining all the support of a Posturepedic and all the comfort of a pocket. But obviously there’s more to it than that. If you’d like to find out more, have a look at our very interesting demonstration DVD featuring a couple of professionals rather used to pockets - snooker aces Steve Davis and Dennis Taylor.
So here’s your cue. Order your floor models now. Then get ready for the rush.
To get your free copy of the DVD call the Sealy Marketing Team on 016973 20342. sealy.co.uk 049_IM_0510.qxp 29/4/10 16:01 Page 49
ENVIRONMENT Furniture with bamboo shoots China is promoting the use of bamboo in furniture production