Island Tourism - learning from Bornholm School of Architecture and Design Rendsburggade 14, 9000 Aalborg
[email protected] www.mobilities.aau.dk Title: Abstract: Island Tourism - learning from Bornholm The purpose of this master thesis is to investi- Theme: gate island tourism through the case of Born- 10. Master Thesis holm, which has resulted in the following re- search question: Project Period: “What potentials and problems can be identi- The 1st of February to the 23th of May 2019 fied on the current island tourism on Bornholm and how are these potentials and problem Project Group: managed among the selected tourism actors Ma4-urb13 on Bornholm and what can be learnt from the experiences?” Participants: For the purpose of this research a theoretical Amalie Lorenzen framework for understanding island tourism, was developed. Moreover, the research de- sign was ethnographic field research during Supervisor: which, semi-structured interview and a field Claus Lassen trip were the primary data collection meth- ods. Through the investigation of Bornholm it be- Copies: 3 came clear that Bornholm, according to the selected actors, does not experience any Page Numbers with Appendix: 85 significant influence from the tourism indus- try. The reason to this can be due to the Date of Completion: long history as a tourist destination as well 23th of May 2019 as their continuous destination development strategy by which Bornholm managed the tourism industry. Furthermore from the inves- tigation it appeared that Bornholm sees sev- eral potentials in the tourism industry, which the act upon. Though these discoveries there is developed a continuous destination devel- opment model, which other islands can learn from.