Project Report 2009 Innovasjon Norge Italia Foto: Giacomo Foti/Nikon Vi gir lokale ideer globale muligheter PROJECT REPORT ITALY JANUARY-DECEMBER 2009 Index 1) General data a) Economic highlights b) Market information/Tourism development Italy 2) Tourism to Norway a) Bed nights development 2008 b) Bed nignts development 2009 3) Project reports a) Press b) Bransjebearbeidelse c) NTW d) Scandinavian WS in Rimini 15.10.09 e) Distribution f) Public & Trade fairs: BIT, BMT, TTG g) Visitnorway.it h) Shortbreak i) Co-marketing with Sant’Anna j) Co-marketing with NSEC k) Reputation Building 4) Annex: research Facebook INNOVASJON NORGE - Via Puccini 5 - 20121 Milano Tel. +39 02 85 45 14 17 - E-mail:
[email protected] 1) General Data Italy a) Economic highlights Italy is the 9th largest economy in the world measured by GDP, and of significant importance to Norwegian business and industry, beeing the eight most important trading partners for Norway. Italy is also a source for knowledge, technology and innovation in a number of IN priority sectors, such as clusters, agriculture and tourism, and also a target market for SME’s. The population is 60 millions, and the country is divided into three main economic areas: the very rich and dynamic North, the well developed Central parts and the underdeveloped South. Italy is one of the most important markets for the Norwegian export of fish, especially stockfish and salted and dried cod. Other important markets are Energy, Maritime and Information Technology. Facts about Italy Republic since 1946 Surface area: 301 340 km2 Population: 60 090 430 (Eurostat 2009) Joined the European Union: Founding member (25 March 1957).