International Exchanges on Communication, Management and Marketing Margarita Kefalaki Anne - Marie Gagne 2015 Page 1 Communication Institute of Greece International Exchanges on Communication, Management and Marketing Communication Institute of Greece Page 3 International Exchanges on Communication, Management and Marketing Edited by Margarita Kefalaki Anne- Marie Gagne 2015 International Exchanges on Communication, Management and Marketing Page 5 Communication Institute of Greece 2015 International Exchanges on Communication, Management and Marketing Edited by Margarita Kefalaki Anne- Marie Gagne First Published in Athens, Greece by the Communication Institute of Greece. ISBN: 978-618-81861-1-8 All rights reserved. No part of this publication may be reproduced, stored, retrieved system, or transmitted, in any form or by any means, without the written permission of the publisher, nor be otherwise circulated in any form of binding or cover. 12 Artemidos Street Moschato,18345 Athens, Greece http://coming.gr/ © Copyright 2015 by the Communication Institute of Greece The individual essays remain the intellectual properties of their contributors. Page 7 TABLE OF CONTENTS List of contributors 11 Acknowledgments 13 International Exchanges on Communication, Management and Marketing: an Introduction, Kefalaki Margarita & Gagne Anne-Marie 15 PART I. Management and crisis management themes 20 Communication in Times of Crisis: Hazardous Tool or Effective Strategy? Gagne Anne-Marie 21 Integrated Crisis Management: A literature review, Farantos Georgios I.& Koutsoukis Nikitas Spiros 35 Communication Based Change Implementation Framework: A New Perspective, Papatya Taspinar & Hande Arbak 55 The impact of intellectual capital on the continuity of business organizations and achieving a competitive advantage in the light of the knowledge economy, Firas Jamil Alotoum & Faten Henna Kerzan 67 PART II. Online and New Media communication 81 Analyzing the Relationship between Communication Skills and Social Media Habits: Example of Students in Ege University Faculty of Communication, Department of Public Relations and Publicity, Elif Yildiz 83 How the kind of Wallpost Content Influences the Engagement of Fans: The case of Automobile and Motorcycle Brand Pages, Karayanni Despoina & Kapogiannopoulos Christos & Katris Christos 101 The Impact of Social Media on Interpersonal Communication: A study on St. Augustine University of Tanzania students, Nkwimba Mpuya Adeline 117 Brand placement in movies: A case study of a Turkish and a foreign movie, Goker Anil Z& Elif Esiyok Sonmez 119 Investigating Social Networking influence on Media Website Traffic, Ioannis Angelou & Vasileios Katsaras & Nikolaos Tsigilis &Andreas Veglis 131 PART III. Intercultural Communication and Tourism management themes 147 A Four Ethical Approach and Corporate Social Responsibility: Re-evaluating the Sustainability Roles of Multinational Oil Corporations in Nigeria’s Niger Delta, Omoregie Charles Osifo 149 Ancient Greek Culture as Intercultural Communication in Nowadays' Dance, Delavaud-Roux Marie- Hélène 163 Arabian Management Theory for sustainable development, Aziz M. Abu Naba'a 175 Social Media Driver for Tourism Marketing Study of GCC States, S.K. Mastan Vali & Veena Tewari 199 Performances of 4* and 5* Hotels in Athens before economic crises in Greec, Douvas Loukas & Mavropoulou Evgenia -Despoina 211 Page 9 The Impact of Perceptual Congruence in Listening Styles between Supervisors and Subordinates, Flynn Jan & Juan Ling 227 LIST OF CONTRIBUTORS Angelou Ioannis, PhD candidate, School of Journalism and Mass Communications, Aristotle University, Thessaloniki, Greece Aziz M. Abu Naba'a, Professor, Amman Arab University, Jordan Delavaud-Roux Marie-Hélène, Professor, Ancient History, University of West Brittany, France Douvas Loukas, Associate professor, Technological Educational Institute of Athens, Greece Elif Esiyok Sonmez, Research Assistant, Atilim University, Management Faculty, Department of Management, Turkey Elif Yildiz, Associate Professor, Ege University Faculty of Communication Public Relations and Publicity Department, Turkey Farantos Georgios I., PhD Student , Department of Political Science and International Relations, University of Peloponnese, Greece Faten Henna Kerzan, Professor, Isra University, Amman- Jordan. Firas Jamil Alotoum, Professor in Marketing–Business Administration & Chief of Marketing department, Isra University, Amman- Jordan. Flynn Jan, As. Professor, Management, Georgia College and State University, Milledgeville GA, USA Gagne Anne-Marie, Professor, TELUQ University Department of Communications, Montreal, Canada Goker, Anil Z , Research Assistant, Atilim University, Management Faculty, Department of Management, Turkey Hande Arbak, PhD student, Department of Management and Organization, Yaşar University, Izmir, Turkey Juan Ling, As. Professor, Management, Georgia College and State University, Milledgeville GA, USA Kapogiannopoulos Christos, Phd Candidate, Department of Bussiness Administration, University of Patras, Greece Page 11 Karayanni Despina, Assistant Professor, Department of Bussiness Administration, University of Patras, Greece Katris Christos, Phd Candidate, Department of Electrical & Computer Engineering, University of Patras, Greece Katsaras Vasileios, PMA student, Department for Knowledge and Communication Management, Danube University Krems, Austria Kefalaki Margarita, Instructor, Hellenic Open University, Greece Koutsoukis Nikitas Spiros, Assistant Professor, Department of Political Science and International Relations, University of Peloponnese, Greece Kwok Choon Mary Jane, TELUQ University Department of Communications, Montreal, Canada Mastan Vali S.K., Associate Professor, Ibri College of Technology, Ibri, Sultanate of Oman Mavropoulou Evgenia –Despoina, Graduate of Technological Educational Institute of Athens, Greece Nkwimba Mpuya Adeline, PhD candidate, St. Augustine University of Tanzania, United Republic of Tanzania Omoregie Charles Osifo, Assistant Professor, Department of Public Management, University of Vaasa, Finland Papatya Taspinar, PhD student, Department of Management and Organization, Yaşar University, Izmir, Turkey Pınar Umul Ünsal, Research Assistant, PhD candidate, Izmir University of Economics, Turkey Siti Zobidah Omar, Associate Professor, Laboratory of Cyber Generation, Institute for Social Science Studies, Universiti Putra Malaysia, Malaysia Tsigilis Nikolaos, Lecturer, School of Journalism and Mass Communications, Aristotle University, Thessaloniki, Greece Veena Tewari, Program Manager, Faculty of Business Management, Majan College, Ruwi, Muscat, Sultanate of Oman Veglis Andreas, Professor, Media Informatics Lab, School of Journalism and Mass Communications, Aristotle University, Thessaloniki, Greece ACKNOWLEDGMENTS The editors of this volume would like to thank the Communication Institute of Greece (COMING) for organizing the 1st Annual International Conference on Communication & Management and its staff for its support during the development of this publication. We are especialy greatfull to the members of the conference scientific committee and all the Academic Members of the Institute for their collaboration and guidance. Last but not least we are grateful to all the contributors- authors for meeting all the deadlines and for the fine professional job they have done. Page 13 INTERNATIONAL EXCHANGES ON COMMUNICATION, MANAGEMENT AND MARKETING: AN INTRODUCTION, KEFALAKI ΜARGARITA, GAGNE ANNE-MARIE Who? Says what? By which channel? To whom? With what effect? Each communication procedure has its own potentials, limitations, difficulties and possibilities. For Fernandez German Dario (2010), the common search for understanding enables people from different fields and social sectors to communicate and cooperate. For him understanding is a public matter and understanding others is the practical aim of any member of a group and not an intellectual’s or a researcher’s privilege. This book is a tool to improve our communication skills and actions. Additionally, it is well known that academics and practitioners have little awareness of each other in terms of knowledge production and use. Our purpose is to narrow this gap between practice and knowledge. Not to forget that communication by itself, in each and every research community, displays distinct patterns of information flows among academics, government agencies or policy-makers, and industry practitioners. Improving the efficiency and the effectiveness of communication appears to be a view shared by academics, students, practitioners and policy makers. The acquisition and exchange of information that could add to their better communication, appears nowadays to be more crucial than ever (Kefalaki, Passadeos, 2012). This book includes fifteen (15) of the papers presented at the 1st Annual International Conference on Communication and Management, 30 March-1 April 2015, organized by the Communication Institute of Greece. The rest of the papers were published at the Journal of Media Critiques [JMC]. The 1st International Conference organized by the Communication Institute of Greece, has been truly a great success. 46 presenters coming from 22 different countries (Canada, Denmark, Sultanate of Oman, Egypt, Austria, France, Germany, Greece, Malaysia, Jordan, Turkey, United Kingdom, USA, Czech Republic, India, Malaysia, Lebanon, United Arab Emirates, United Republic of Tanzania, Finland, Cameroon, and Ethiopia) presented 28 papers. The conference was organized into