Cu Li Na Ry Tra Il from Żur to Pie Ro Gi Just Like Poland Itself, the Local Cuisine Is More Than a Thousand Years Old

Poland MALL ABOUT POLISH MIEETINGSCINDUSTRY E

IMEX 2011

Cover story Cu li na ry tra il from żur to pie ro gi Just like Poland itself, the local cuisine is more than a thousand years old. Learn more about the potential theme of many of your incentive programmes.

COVER PHOTO rowar in Stary B Where the best meet the best! an artistic and yle MICE Poland post-industrial st Dinner selects OLAND Gala PROJECT P Personalities of the Year

Case study European ophthalmologists chose Warsaw

“As far as the programme its concerned, besides lectures and workshops, the ceremonious dinner at the Salt Mine in Wieliczka sounds particularly exciting” PIER PAOLO MARIOTTI ABOUT ECM SUMMER SCHOOL IN CRACOW

What’s new Experience the taste and Ha xel in ten Eu ro pe an co un tries let imagination soar The Ha xel Events & In cen ti ve Agen cy is one of the fo ur com pa- Magdalena Kondas nies win ning a ten der held by the editor MICE Poland Avi va gro up. It will pro vi de se rvi ces for Avi va com pa nies’ event -in cen ti- ve pro jects in ten Eu ro pe an co un - tries: Fran ce, Spa in, Ita ly, Po land, Czech Re pu blic, Li thu ania, Ro ma nia, dis cus sed Sinc e the Hun ga ry, Rus sia and Tur key. Sin ce it o boż niak: a n sco - rzysz tof P an- Eu ro pe K ill ha ve a p o e ra tion w are able t star ted fi ve years ago, Ha xel’s co ope ra- co op ve that we had to pro i ces pe, we n si ve se rv tion with the Po lish branch of Avi va has com pre he Each year mo re and mo re is go ing on in the dy na mi cal ly chan- gu aran tee ging Po lish me etings in du stry, which – al tho ugh still ve ry young so far in c lu ded, i.a. trips to Pe ru, SAF, Chi na and Mau ri tius for gro ups of 200, to Vien na for gro ups – fe atu res not on ly a gro wing num ber of spe cia li sts and pro fes- of 300 and to Ber lin for gro ups of 400. ”The pro jects in qu - sio nals, but al so vo lun te ers of fe ring the ir as si stan ce in ar ran ging estion be ca me our key to suc cess, ma king it po ssi ble to win con gres ses and events. Even tho ugh the glo bal eco no mic cri sis the trust of pe ople la ter re com men ding us in the ten der. Sin - in spi red ter ror among con fe ren ce spe cia li sts all aro und the ce the di scus sed co ope ra tion will ha ve a pan -Eu ro pe an sco - world, it did not ha ve any gra ve im pli ca tions for the Po lish in- pe, we had to pro ve that we are able to gu aran tee com pre- du stry; what is mo re, the lat ter used this pe riod for all ty pes of hen si ve se rvi ces from the view po int of both lan gu ages and in i tia ti ves, which are now hel ping it to evo lve from in si de. Fur- lo gi stics”, sa id Krzysz tof Po boż niak, pre si dent, Ha xel Events ther mo re, me etings and con fe ren ces across Po land are stron gly & In cen ti ve. www.ha xel.pl sti mu la ted by the pre si den cy of the EU Co un cil and the en su ing or ga ni sa tion of hun dreds of smal ler and lar ger me etings, as well CBP returns to garden as the pre pa ra tions for the Eu ro 2012 Cham pion ship and the In spi red by the IMEX Chal len ge Po land pro ject, its or ga ni sers re sul ting ad van ce ment of in fra struc tu re, in ve st ments in ve nu es, – the Co nven tion Bu re au of Po land – de ci ded to on ce aga in ma in ly ho tels, con fe ren ce cen tres and, obvio usly, sta diums, in vi te re pre sen ta ti ves of the Po lish me etings sec tor to be co me who se ope nings al so be co me in ter na tio nal -sca le events. The of - in vo lved in gro up work for the sa ke of others. In Sep tem ber fer of me etings to be held in Po land, the options of im ple men- ting a wi de ran ge of di ver se and one -of- a -kind sce na rios are truly im pres si ve. All you ne ed to do is, to qu ote the Po lish To urist Or ga ni sa- tion, let your ima gi na tion le ad you. One of Po land’s di stinc ti ve qu ali ties is our ho spi ta li ty, which ma ni fe sts it self in the oft -em- pha si sed at ti tu de to wards cu isi ne and sha ring the gi fts of the ta- ble. Ma king Po lish fla vo urs and re la ted pe ople and sto ries the the me of your me eting is hi gh ly re com men ded. Pro fes sio na lism, ta ste and ima gi na tion will all gu aran tee its suc cess. 2010 in du stry pro fes sio nals from all over the world jo ined for- ces to help a fa mi ly -ty pe chil dren’s ho me by fo un ding a garden and a play gro und. Now, after se ve ral mon ths, the pro per ty New MPI Poland was in ne ed of cle aning up and the gar den – of fre she ning up. Gar den works on the di scus sed pro per ty are plan ned to be co - Club president me a re gu lar event. www.po land -co nven tion.pl After two years in office, Krzysztof Celuch was replaced by Wojciech Liszka of the Radisson Blu Hotel in Cracow, the heretofore education vice- president, as the new president of MPI Poland Club. The elections of the new board were held in the course of the II General Assembly & Annual Conference in Warsaw. www.mpiweb.pl

Cu li na ry tra il from żur to pie ro gi George Michael in Wrocław Robert Sowa, one of the most popular Polish chefs: George Michael will perform during the opening ceremony of the Wrocław stadium currently developed ”To find out what Po lish cu isi ne is re al ly li ke, for Euro 2012. The concert on 17 September will be you ha ve to co me over and vi sit se ve ral go od re - a part of the Symphonica tour, with the British singer stau rants. Whi le co oking re gio nal di shes, chefs now accompanied by the Symphonic Orchestra of the do the ir best to ren der them as le an as po ssi ble. They Wrocław Philharmonic. The price of the 28 000 tickets en co ura ge, i.a. mo re fre qu ent use of flax oil or vir gin col za oil” UU 8 will range from 79 to 399 PLN. www.2012.wroc.pl

Bimonthly – International edition of MICE Poland ISSN 1731-7452 International edition of a bi mon th ly de di ca ted to the is su es of Po lish in cen ti ve, bu si ness com mu ni ca tion and events. Cover photo Stary Browar in Poznań from the archives of Start Browar Pu bli sher Eu ro sys tem, Ja ro sław Śle szyń ski, ul. Wa wel ska 78, ap. 30, 02-034 War sza wa, tel. (+48 22) 822 20 16, fax (+48 22) 823 78 83, e-ma il: mi ce@eu ro sys.pl www.micepoland.com.pl Edi to rial te am Magda Kondas (editor), Ksenia Bednarek, Marek Chojnowski, Krzysztof Celuch, Anna Łukasik, Michał Kalarus, Ja go da Wal czak (di rec tor) De sign Stu dio Studio4you, Iwona Bóta Monthly Polish edition. The ma ga zi ne is aimed at the clients and or ga ni sers of events and in cen ti ve trips of the lar gest Po lish com pa nies. If you are in te re sted in di stri bu ting our ma ga zi ne, ple ase con tact us: mi [email protected]

MICE Poland | IMEX 2011 | 3 WHAT’S NEW NEWS Light, sound and water New con fe ren ce cen tre in Po me ra nia A new con fe ren ce -exhi bi tion cen tre, Am- ber Expo, is go ing to be ope ned in in Warsaw Gdańsk. The ve nue, who se com ple tion is sche du led for spring 2012, will fe atu re a ple na ry hall with a ca pa ci ty of as ma ny In au gu ra ting the ca pi tal’s Fo un ta in Park, the ear ly May ”Ma gic as 600 gu ests, along with the so -cal led of ele ments” show at trac ted tho usands of spec ta tors, who bre ako ut ro oms for 100-150 me eting had an op por tu ni ty to ad mi re its first mul ti me dia li ght, so und par ti ci pants. The new cen tre’s and wa ter show. In spi red by such works, as Ovid’s Me ta mor pho ses, con struc tion co sts are es ti ma- He siod’s The oge ny, Mil ton’s Pa ra di se Lost and Bla ke’s Bo ok ted at ap prox. 92 mln PLN, with of Uri zen, the spec tac le re fer red to my ths de pic ting the bat tle of ele ments and the Gdańsk In ter na tio nal Fa ir the cre ation of the world. It was fol lo wed by py ro tech nics. Mul ti me dia pre sen ta - Co. as its ma in in ve stor. (mk) www.mtg sa.pl tions in the Fo un ta in Park will be shown all sum mer long, on Sa tur days after dusk, in c lu ding spe cial ly pre pa red pro gram mes de di ca ted to the ca pi tal: Mo dry Las ta kes world le- ”Mo dern War saw”, ”Cho pin’s War saw” and ”War saw le gends”. The fo un - ad ta in was es ta bli shed in the pla ce of a for mer pond in the re gion of Pod zam - The Mo dry Las golf co ur se (75 cze, for ma ny years ap plied as the se at of mass open -air events. Wa ter km from Szcze cin and 200 km stre ams dan cing to the rhy thm of mu sic and a wa ter scre en ma de of mist, used for from Ber lin) was short- li sted for film and la ser scre enings, are now the ma in at trac tion of the lo ca tion. To ge ther with the Golf Inc. 2010 De ve lop ment of the the Ko per nik Scien ce Cen tre, the fo un ta in is the la test sta ge of a pro ject re in te gra ting the Vi stu la Year award, jo ining fi ve other pro jects back in to War saw. Sculp tu res by the well -known Po lish ar tist Mag da le na Aba ka no wicz are di - from aro und the world. ”This ho no ur is par ti cu lar ly im por tant be cau se ap pli ca - splay ed ne ar- by, whi le the next few years will see a num ber of new de ve lop ments aimed at con- tions we re as ses sed on an in ter na tio nal struc ting a mo dern bo ule vard in the di scus sed area. (xb) sta ge, me aning we we re fa cing strong com pe ti tion from nu me ro us other co ur- Poland to host ses”, sa id Ar tur Gro madz ki, cha ir man of Hendrix back in Wrocław Mo dry Las. (mk) World Cyber www.mo dry las.pl For already the ninth time guitar fans met in the Wrocław Games 2011 market square to play Jimmy Hendrix’ Hey Joe . This year Qu bus Ho tel ope ned in Biel sko- Bia ła the initiative attracted 5 601 guitar players. As a result, The World Cy ber Ga mes Eu ro - The cen tral ly lo ca ted ho tel is set in the Wrocław holds on to the Guinness World Records’ first three pe an fi nals, one of Eu ro pe’s bu il ding of the Sfe ra shop ping mall, places in this particular lar gest e- sports events, has for along with a mul ti plex mo vie the atre, the last six years be en held in ni ght clubs and ca fes. Qu bus of fers category. The most 201 beds in 122 roms, each fe atu - successful 2009 edition Ger ma ny. This year, it will co - ring, i.a. air- con di tio ning and fast In - drew as many as 6 346 me to Po land, who se ca pi tal ter net ac cess. The ho tel al so has a guitarists. The project will be vi si ted by abo ut 300 l p con fe ren ce cen tre with three ro oms . e dates back to 1997 pro fes sio nal play ers, the win - o j y

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h when its author, Leszek ners of par ti cu lar na tio nal to ur - .

www.qu bu sho tel.com w w Cichoński, a Polish na ments, with 200 com pu ter w

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o guitar player and blues sets at the ir di spo sal. It is es ti - h

New fli ghts P singer, got together 17 ma ted that the fo ur -day com- Se ve ral air li nes ha ve re cen tly laun - ched new fli ghts from Po lish ci ties, with musicians to play Hey Joe at the same stage. Over a span pe ti tion will at tract even the of fer of Gdańsk gro wing most si gni - of years, the event expanded significantly and now is one of 20 000 spec ta tors. (xb) fi can tly. Jet Air in tro du ced a di rect fli ght the Wrocław trademarks. (mk) www.heyjoe.pl www.sam sung.pl from the ca pi tal of Po me ra nia to Ham - burg, han dled three ti mes a we ek. In ad di tion, Gdańsk has a da ily fli ght to Cracow to host ECM Summer School Hel sin ki, ope ra ted by Fin n comm in co - ope ra tion with Fin na ir. Fi nal ly, Air Bal tic The ju bi lee 25th edi tion of ECM Sum mer Scho - days lon ger and en joy the ci - in au gu ra ted re gu lar con nec tions from ol is go ing to be held in Cra cow. The par ti ci - ty’s am bien ce. As far as the Gdańsk to Ri ga, ava ila ble fo ur ti mes a pants will at tend, i.a. a ses sion de di ca ted to so - pro gram me its con cer ned, be - we ek. Me an whi le the Ukra inian Ae ro Svit cial ne twork se rvi ces in the con text of pro mo - si des lec tu res and work shops, car rier de ci ded to add fli ghts from Cra- cow to Kiev to its sche du le, han dled fo - ting de sti na tions and a tra ining me eting on gre - the ce re mo nio us din ner at the ur ti mes a we ek. The new con nec tions en events. Each year the work shop is held in a Salt Mi ne in Wie licz ka so unds not on ly of fer an op por tu ni ty to fly di - dif fe rent Eu ro pe an ci ty. Pier Pa olo Ma riot ti, co - par ti cu lar ly exci ting”, expla ins rec tly to a num ber of ci ties, they are al - ur se di rec tor of ECM Sum mer Scho ol, expla ins Ma riot ti. Mo re than a hun dred stu dents from so im por tant from the view po int of that this year’s se lec tion gu aran te es the set ting all over Eu ro pe will at tend the trans it trans fers, pre do mi nan tly in vo - of a ma gni fi cent, hi sto ri cal ci ty. ”This is why we Cra cow me eting on 27-31 Au gust. (ab) lving Eu ro pe an and Asian ro utes. (mk) shall be en co ura ging our stu dents to stay a few www.eu ro pe an ci tie smar ke ting.com

4| IMEX 2011 | MICE Poland WHAT’S NEW

Euro 2012 corporate Convention Bureau of packages launched Poland on a European tour A ro ad show to ur of three co un tries (Ger ma ny, Uni ted UEFA laun ched the sa les of cor po ra te ho spi ta li ty pac- King dom and Fran ce) is the la test in i tia ti ve of the Co - ka ges for the 2012 UEFA Eu ro pe an Fo ot ball Cham pion - nven tion Bu re au of Po land, by ship. The of fer is tar ge ted at com pa nies and en tre pre neurs this ti me an in te gral part of its in te re sted in awar ding the ir clients or em ploy ees by pro vi ding them with the pro mo tio nal cam pa ign. The chan ce to watch the mat ches in VIP lo un ges. The pac ka ges’ pri ce al so en - ”Mo ve Your Ima gi na tion” pro ject com pas ses ca te ring, so uve nirs and an en ter ta in ment pro gram me. UEFA pre- en com pas sed a se ries of pre - pa red two ty pes of pac ka ges: Club Pre sti ge Hold with ac cess to a bu si ness sen ta tions di scus sing the Po lish zo ne and Club Pre sti ge Pla ti num, which gu aran te es a pri va te lo un ge. Pri ces bu si ness of fer and aimed at me - start at 2 900 Eu ro for a pac ka ge va lid for all mat ches at a gi ven ve nue in the eting plan ners from the tar get sta dium se ries (for War saw – 3 400 Eu ro) to as much as 23 900 Eu ro per co un tries. The first vi sit was per son for all mat ches in a gi ven co un try plus the fi nal sta ged in Kiev. held in Frank furt, with re pre sen ta ti ves of re com men ded PCOs and co nven tion bu re aux la ter he ading for Lon don Warsaw hotel recommended to show ca se the ir po ten tial. Pa ris was the last stop on the to ur, which has ge ne ra ted con si de ra ble in te rest by Andrew Harper among fo re ign gu ests. Plans are al re ady ma de for its The April issue of the prestigious Andrew Harper’s Hideaway Report se cond edi tion. www.po land- co nven tion.pl recommended the Mamaison Hotel Le Regina Warsaw, which thus joined the group of the world’s top hotels. An upscale five-star venue located in the Warsaw Old Town, Mamaison Le Regina has 61 individually-designed rooms, two conference rooms and the cosy La Rotisserie restaurant. Modernisation www.mamaison.com of the PIF Congress Centre Hotel Krasicki in a historical castle area Poznań International Fair (PIF) The ho tel is lo ca ted in Lidz bark War miń ski, in the fork of ri vers Ły na and Sym sar- commenced modernisation na con sti tu ting the hi sto ri cal front ca stle yard of the re si den ce of War mia works on its Congress Centre, bi shops. The re is a to tal of 250 beds in 122 ro oms, who se de sign re fers which will be adapted for hosting to the ve nue’s ori gi nal sty le. conferences for even 12 000 Mo re over, Kra sic ki has a participants. It will feature one room with a con fe ren ce cen tre with se - capacity of 2 000 and several smaller ones planned for ven air -con di tio ned ro oms, 800-1 000 guests. New facilities will also include a function three of which can be con - hall intended for leisure and catering services, a cloakroom nec ted to cre ate one lar ge and a three-level parking lot for about 1 000 vehicles. The ro om with a ca pa ci ty first stage of the development, with completion scheduled of 450 in the atre con fi gu ra- for 2011, will cost more than 40 mln PLN. The plans also tion. The of fer of Ho tel Kra sic ki, a mem ber of the Po lish An ders gro up, al so in c lu des include a conference-entertainment hall replacing the 8A spa & wel l ness tre at ments. www.ho tel kra sic ki.pl pavilion soon to be demolished. www.mtp.pl

MICE Poland | IMEX 2011 | 5 Krakow – Inspired Meetings It is our pleasure to invite you to organize your event in Krakow, a City which combines tradition and modernity in an exceptionally harmonious way. The City‘s location as well as its historical and cultural heritage is an additional argument for organizing a conference in the City of Culture.

The uni que at mo sphe re of the Ci ty will ma ke your bu si ness me etings excep tio nal and an unfor get ta ble expe rien ce for all the par ti ci pants.

Krakow Convention Bureau offers you an assistance in planning of • international congresses and conferences • business meetings • exhibitions • incentive events

Krakow Convention Bureau Plac Wszystkich Świętych 3-4, 31-004 Kraków, Poland ph: (+48 12) 616 60 69 /53/51/72 fax: (+48 12) 616 60 56 e-mail: [email protected] www.conventionkrakow.com

6| IMEX 2011 | MICE Poland FROM THE LIFE OF INDUSTRY

Where the best meet the best MICE POLAND PERSONALITIES Client of the Year 2010 Al re ady a ma jor fi xtu re on the ca len dar of the Mi chał Czer wiń ski, pre si dent of the bo ard with Bar ba ra Hen sel, in ter nal com mu ni - Po lish me etings in du stry, the MI CE Po land In Dre ams and pre si dent of the As so cia tion of ca tion and event ma na ger, Sa no fi - -Aven tis. Hen sel has spent the Per so na li ty of the Year com pe ti tion is re co gni - In cen ti ve Tra vel Or ga ni sers, was vo ted the Or - last si xte en years with the com pa- sed as an es sen tial event of re al in flu en ce on ga ni ser of the Year. Re spec ted for con duc ting ny, whe re she first held the po si - the growth of this par ti cu lar mar ket sec tor. a sen si ble po li cy in the in du stry, he knows tion of a mar ke ting spe cia list. Sin ce she be lie ves that pu bli ci ty is in di spen - The key va lu es of the Po lish MI CE in du stry ha - how to in flu en ce others and is per ce ived as an sa ble for a suc cess ful event, she par ti cu lar ly ve be en set on a pe de stal for the third ti me. ac ti ve, know led ge able and go -ahe ad bu si - en joys her cur rent ran ge of ta sks, which ena bles Each of this year’s no mi ne es re pre sents an at - ness man, who suc cess ful ly re ali ses his idea her to de ve lop si gni fi cant and spec ta cu - lar pro jects. ti tu de worth fol lo wing, not on ly due to an im- of ma king the in du stry ap pre cia ted for cre ating pres si ve ca re er path, but al so in vo lve ment, unmat ched pro ducts. Or ga ni ser of the Year 2010 Mi chał Czer wiń ski, mem ber of the know led ge and go od re la tions with the branch Woj ciech Lisz ka, di rec tor of the sa les and bo ard, In Dre ams. Bo asting ma ny envi ron ment. The com pe ti tion’s chap ter, mar ke ting de part ment with the Ra dis son Blu years of expe rien ce in the field of which in c lu ded experts on the Po lish me etings Kra ków ho tel, won in the Ma na ger of the Ve - mar ke ting, whe re he be gan his ca - re er, Czer wiń ski was a ma na ging di- sec tor, was as si gned the task of as ses sing nue ca te go ry. Last year, he suc ce eded in rec tor with Storm Ad ver ti sing Agen cy and the can di da tes and se lec ting the win ners. Re - com ple ting such ma jor and si gni fi cant pro - Je an Clau de Bi giu ne. Mem ber of SI TE, MPI and the lia bi li ty, expe rien ce, ethics, bu si ness cul tu re, a jects, as ob ta ining the eco -frien dly BS8901 Po lish Bu si ness Ro und ta ble. Pre si dent of Sto wa rzy - sze nie Or ga ni za to rów In cen ti ve Tra vel (As so cia tion go od grasp of the bro adly de fi ned me etings stan dard (ma king Ra dis son Blu Kra ków the of In cen ti ve Tra vel Or ga ni sers), he pro mo tes the sec tor, as well as par ti ci pa tion in in i tia ti ves world’s first ho tel to be cer ti fied with it). idea of tre ating in cen ti ve tra vel as a di rect sup por ting the in du stry – the chap ter de ci ded The list of win ners, se lec ted from a to tal of mar ke ting to ol. that a MI CE Po land Per so na li ty of the Year thir ty no mi ne es, was an no un ced in the co ur se Ve nue Ma na ger of the Year 2010 sho uld be cha rac te ri sed by all the se qu ali ties. of a ce re mo nio us ga la held at the ”No wy Woj ciech Lisz ka, sa les and mar ke- Bar ba ra Hen sel, in ter nal com mu ni ca tion and Świat” Ban king and Fi nan cial Cen tre in War - ting di rec tor, Ra dis son Blu Kra- ków. Con nec ted with Ra dis son event ma na ger with Sa no fi -Aven tis, won in the saw. The at ten ding gu ests had an op por tu ni ty Ho tels for al most his en ti re pro fes - Client of the Year ca te go ry. A true pro fes sio nal not on ly to be co me fa mi liar with pro fi les of all sio nal ca re er. Lisz ka at first wor ked in Szcze cin and was la ter trans fer red to in eve ry me aning of the word, her re la tions the no mi ne es, but al so to es ta blish new bu si - War saw as an as so cia te sa les/MI CE di rec tor, with bu si ness part ners and con trac ting par ties ness re la tions and en joy in te re sting co nver sa- until he fo und him self in Cra cow in 2008. To day, he are al ways tru stwor thy and pe ace ful. tions in a less for mal at mo sphe re. (xb) is al so the pre si dent of MPI Po land Club.

MICE Poland | IMEX 2011 | 7 COVER STORY

WHAT AND WHERE TO EAT IN POLAND The whole Poland Game, Hunter’s stew (bigos), Żur, Russian pierogi, mead, liqueurs

Masurian Lake District Crawfish, vendace

Pomerania Smoked eel

Podlasie Tree cake, potato kishka, Bialowieska, Primeval Forest – Żubrówka vodka

Kuyavia Bydgoszcz – duck blood soup (czernina), Toruń – gingerbread

Mazovia Roast stuffed duck, mushroom soup, Warsaw – pork tripe a la Warsaw Greater Poland Marinated boletus, Noteckie beer, Kalisz – Kalisz wafers (andruty kaliskie), Poznań – potato dumplings (pampuchy) and St. Martin’s croissants

Lublin voivodeship Steamed dumplings

Galicia Cracow – obwarzanek and buchteln dumplings (buchty), Subcarpathia – honeydew honey

Tatra Mts. Oscypek, highlander sauerkraut soup (kwaśnica)

Silesia Silesian dumplings CU LI NA RY TRA IL from żur to pie ro gi In the wa ke of ad van cing cu li na ry to urism and the pro mo tion of par ti cu lar re gions, as well as thanks to tra di tions pas sed on thro ugh ge ne ra tions, the fla vo urs of Po land blos som aga in. Le arn mo re abo ut the po ten tial the me of ma ny of your in cen ti ve pro gram mes.

ust li ke Po land it self, the lo cal stew (bi gos), ano ther flag ship exam ple of gi re ma in the all -ti me Po lish fa vo uri te, cu isi ne is mo re than a tho usand the Po lish cu isi ne, is pre pa red on the ba- ma de from thin, rol led -out do ugh with Jyears old. Over a span of cen tu - sis of sau er kraut. Other es sen tial in gre- ad ded stuf fing. Al tho ugh you can try our ries, in the co ur se of its tur bu lent dients in c lu de: raw cab ba ge, mu sh ro - nu me ro us va rio us stuf fing, both in re- hi sto ry, it kept chan ging un der the in - oms, me at and onion, all ste wed to ge ther stau rants and Po lish ho mes, the con fu- flu en ce of Rus sian, Ta tar, Ger man, – tra di tio nal ly even for se ve ral days. On- sin gly na med Rus sian pie ro gi – with stuf- Au strian, Je wish, and – due of Qu een ce eve ry self -re spec ting no ble man used fing ma de of po ta to es, whi te che ese and Bo na – Ita lian cu isi ne. to ta ke a ket tle of bi gos along for hun ting fried onion – con ti nue to be the most po- expe di tions. No wa days, all Po les tre at pu lar and the most Po lish. On eve ry Po lish ta ble them se lves to this de li ca cy et le ast on ce a ”Com pa red to other Eu ro pe an cu isi nes, year. Bi gos is a hi gh ly unu su al dish, sin - Ga me tra di tion pre sent -day Po lish cu li na ry art stands ce it im pro ves with ti me. Nor is it har - Cen tu ries ago, Po lish ta bles, espe cial ly out due to the nu me ro us pic kled and so - med by mul ti ple re he ating or fre ezing – tho se be lon ging to the gen try, gro aned ured di shes, una va ila ble any whe re el se”, qu ite the op po si te, it be co mes even ta - un der the we ight of ga me and fowl di - says Ka ta rzy na Wa si lew ska, owner of stier un der the in flu en ce of the se pro ces - shes. To day so me thing of a ra ri ty in ho - the Dom Pol ski re stau rant in War saw, ses. Bi gos is se rved with bre ad and go es me ma de me nus, a bro ad pa let te of exqu- which of fers Old Po lish de li ca cies. Żur, well with strong al co hol – pu re vod ka or isi te tra di tio nal ga me di shes is to be fo- the most po pu lar Po lish so up, has a cha- re fi ned herb -fla vo ured li qu eurs. ”This is und ma in ly in re stau rants se rving Old rac te ri stic sli gh tly tart fla vo ur and is pre - the di stinc ti ve fe atu re of our na tio nal cu - Po lish cu isi ne and hun ters ta verns. Be pa red of so ured rye flo ur. Se rved at eve ry isi ne. High -vol ta ge be ve ra ges ac com pa ny su re to try wild bo ar ro ula des, ve ni son Po lish ho me, it is so me ti mes co oked me - nu me ro us Po lish di shes, a ra ri ty in other sad dle and phe asant bre ast. Less so phi - atless with hard- bo iled eggs, mo re often Eu ro pe an co un tries”, expla ins Krzysz tof sti ca ted but equ al ly ta sty Po lish me at di - with smo ked sau sa ge, ba con and mu sh - Peł czyń ski, ma na ger of the Ba żan ciar nia shes in c lu de ro ast pork lo in with pru nes ro oms with so me cre am. No Easter me al re stau rant in Po znań. De spi te the po pu - and duck with ap ples. ”It go es wi tho ut wo uld be com ple te wi tho ut it. hun ter’s la ri ty of pic kled and so ured di shes, pie ro - say ing that we can asto und the who le

8| IMEX 2011 | MICE Poland COVER STORY i k s ń y z c m o ł S

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. o t o h P list of tra di tio nal pro ducts, to be le gal ly cal led an ob wa rza nek it has to be ba ked world with our ga me, which go es splen- its cu isi ne you in Cra cow and its area. di dly with all ty pes of tra di tio nal sup ple- will al so di sco ver The best known re gio nal pro duct of ments, such as ma ri na ted mu sh ro oms, the co un try’s cha rac ter and di ver si ty. Po land, the au then tic oscy pek - smo ked blu eber ries, ra sp ber ry pre se rve, as well Po znań and the en ti re north- we stern che ese from she ep milk - is pro du ced as ro wan ber ry”, ar gu es Ro bert So wa, Po land was for ma ny years do mi na ted on ly in the Po lish Ta tra Mts. and the re- one of the most po pu lar Po lish chefs. by Ger man in flu en ce, which is why – gion of Pod ha le. When in the Ta tras, Po lish cu isi ne is often per ce ived as abo- next to St. Mar tin’s cro is sants – it is the you will le arn mo re abo ut the oscy pek un ding in fat, he avy and high- ca lo rie di - land of po ta to es used to pre pa re a wi de and con se qu en tly al so the re gio nal cul - shes. Ho we ver, this do es not ha ve to be ran ge of de li ca cies: fried po ta to pan ca kes tu re. The Oscy pek Tra il of Lit tle Po land the ca se. All you ne ed to do is cho ose so- ma de of gra ted po ta to and onion or the le ads thro ugh 25 se lec ted she pherd me what li gh ter me nu po si tions, such as so- cal led ku lan ki (po ta to balls). Al most huts, which fol low the tra di tio nal re ci pe pu re red be etro ot so up, with wild fowl for eve ry eate ry in Po znań se rves mo re or for the Ta tra de li ca cy. The ma jo ri ty of the se cond co ur se, e.g. phe asant or par - less so phi sti ca ted di shes star ring po ta to - the huts are not ac ces si ble by cars, but trid ge. In ad di tion, re stau ra teurs are in - es in the ma in ro le, whi le the an nu al Po- you sho uld not ha ve any pro blems fin - cre asin gly in ten se ly wor king on the ima- ta to Ho li day is ce le bra ted in Sep tem ber. ding them when hi king in the Ta tras. ge of lo cal cu isi ne. ”We cul ti va te and im- Just li ke Po znań has po ta to es and cro - The she pherd huts not on ly of fer a pro ve Old Po lish re ci pes awa re of the is sants, so To ruń, the ci ty of Mi ko łaj Ko- chan ce to try so me fre sh ly smo ked oscy - con tem po ra ry trends of ca lo rie con tent per nik, has gin ger bre ad. Re now ned for pek, but al so to wit ness the way it has re duc tion. Le ave ned do ugh ba bas ma de its uni que Go thic Old Town, the ci ty by be en pro du ced for the last co uple of of a do zen eggs are just as fluf fy and de li - the Vi stu la was for cen tu ries one of the hun dred years. The pa stu ring and mil- cio us as the ones on ce pre pa red from si- mo re af flu ent towns of the Com mon we- king of the she ep, gu ar ded by Po lish Ta - xty eggs. The pre sent- day so ups are cle ar alth. The Vi stu la was the so ur ce of go - tra she ep dogs, ta kes pla ce from May to and lu cid, whi le pie ro gi are ma de of pa- ods from the most re mo te parts of the Sep tem ber, the best se ason to vi sit the per -thin do ugh and hi ghest- qu ali ty me at world, in c lu ding the spi ces, fru its and Oscy pek Tra il. And if you don’t catch stuf fing”, adds Ka ta rzy na Wa si lew ska. nuts es sen tial for ba king gin ger bre ad. At the she pherd in his hut, you can al ways pre sent, To ruń pro udly show ca ses its try the oscy pek in one of the nu me ro us The fla vo ur of re gions gin ger bre ad af fi lia tions – it of fers a Gin- Za ko pa ne re stau rants se rving it. Ne ar A cha rac te ri stic fe atu re of the Po lish ger bre ad The me Park, a Gin ger bre ad the Ta tras but far from the Za ko pa ne cu isi ne in vo lves its strong re gio na li sa- Walk of Fa me and a Gin ger bre ad Ho li - tur mo il, so uthern Po land fe atu - tion. Whi le uni form me nus do mi na ted day or ga ni sed in Ju ne. The lo cal Gin ger - fac to ry can te ens thro ugho ut the en ti re bre ad Mu seum of fers the in tri gu ing duo pe riod of the Pe ople’s Re pu blic of Po - of gin ger bre ad ba king les sons fol lo wed EXPERT’S OPINION land, tra di tio nal fla vo urs su rvi ved in the by gro up ta sting ses sions. Even though every region of the pri va cy of ho mes. The last few years wit - The roy al ci ty of Cra cow al so bo asts its country offers something fun to nes sed an excep tio nal bo om of re gio nal ve ry own re gio nal ba ked go od – the ob - eat, special praise is due to the di shes. Mo re, the cu li na ry art of our co - wa rza nek bre ad roll. This ring -sha ped region of Podlasie in eastern Poland, genuinely conscious about the un try re flects its hi sto ry. The cu isi ne of de li ca cy, twi sted in to a spi ral and sprin - advancement of local products. Be sure to Robert Sowa, try out the simply brilliant potato kishka, one of the the Pod la sie re gion reveals re mi ni scen - kled with pop py -se eds, used to be ba ked most popular ces from Ta tar in va sions, whi le fla vo urs exc lu si ve ly du ring the Gre at Lent, and cheeses from the village of Korycin, raspberry honey, the regional lamb ham Polish chefs of the Su wal skie area evo ke the sha red to day is an eve ry day fa vo uri te of both and, naturally, the fantastic game products. hi sto ry of Po lish and Li thu ania. St. Mar- Cra cow re si dents and vi si tors. Back in The adjacent Masurian Lake District offers tin’s cro is sants with whi te pop py se ed the fi fte enth cen tu ry, Cra cow was the excellent fish in intriguing marinades – vendace, eel or pikeperch – all unquestionably highly original and fru it and nut stuf fing re call the on ly town with the ri ght to ba ke the ob - flavours. In the town of Augustów, I recently had grand we alth en joy ed by the re gion of wa rza nek. No wa days, the si tu ation re - deer saddle with porcini, rowanberry and zucchini Gre ater Po land. In other words, whi le pe ats it self due to EU re gu la tions – with fritters. An Old Polish meal, associated with Poland – just marvellous. explo ring Po land from the view po int of the Cra cow ob wa rza nek in c lu ded on the

MICE Poland | IMEX 2011 | 9 COVER STORY

res an equ al ly in te re sting cu li na ry tra il. shes. The list of lo cal pro ducts al so in c- asant ho mes. It often al so ac com pa - The Lit tle Po land Co un try si de: The lu des black cur rant li qu eur, which is sa - nied tra di tio nal di shes. At pre sent, ma - Scent of Herbs le ads thro ugh 22 agri to- id to ta ste best with duck. A nut -fla vo - jor cor po ra tions do mi na te most of the urist farms. The of fer is di ver se and ured li qu eur is re com men ded if you do me stic be er mar ket. If you want to stric tly con nec ted with lo cal tra di tion. par to ok of exces si ve ly ge ne ro us se- sa vo ur excep tio nal ly go od Po lish be er, Your ho sts at Cza row nia w Gór kach rvings. In ad di tion to pu re ly fla vo ur you sho uld re ach for one of the re gio - will ta ke you on a hun ting trip and co- qu ali ties, the di scus sed be ve ra ges are nal brands ava ila ble both in so me lar ge ok ga me, Rzep ka in the Pod ha le re gion al so sa id to ha ve me di ci nal pro per ties, li qu or sto res and outlets spe cia li sing in se rves tra di tio nal net tle so up and dan- with spe cial em pha sis on tho se pro du - lo cal pro ducts. Pi wo No tec kie from the de lion sy rup, whi le vi si tors to Wil la Ja- ced on an her bal ba sis. The worm wo od Czarn ków Bre we ry, Lwó wek Ksią żę cy sna in the Pie ni ny Mts. will le arn how her bal li qu eur will stir up your ap pe ti - and For tu na Czar ne are among the to pre pa re her bal li qu eurs – yet ano ther te, whi le a li qu eur pre pa red of dan de - best exam ples. Pro tec ted by Eu ro pe an Po lish spe cial ty. lion flo wers is re com men ded in the tre- Union re gu la tions, they are pro du ced at ment of kid ney di sor ders and neu ro - in small bre we ries ac cor ding to old re - Drink spe cials ses. Si mi lar ly to other re gio nal pro - ci pes, with lo cal in gre dients and no A li qu eur is a high- al co hol extract ducts, you can usu al ly buy li qu eurs in pre se rva ti ves and ar ti fi cial fla vo urs. An with fla vo uring usu al ly de ri ved from lo cal sto res, di rec tly from the ma kers, in te re sting pro po sal is of fe red by in cre - fru its and herbs and pre pa red by po - at fa irs and in cha ins of small sto res asin gly nu me ro us re stau rants/mi ni -bre - uring al co hol over the va rio us in gre- spe cia li sing in tra di tio nal and re gio nal we ries se rving be er ma de on the spot dients. On ce li qu eurs we re pro du ced in go ods, such as Kra kow ski Kre dens and and com bi ning the func tions of ga stro - eve ry bur gher and gen try ho me – no- Pro duk ty Be ne dek tyń skie. no mic ve nu es and small bre wing com - wa days, they are ra re ly ma de in the In ad di tion to li qu eurs, the list of ty - pa nies. No te wor thy exam ples in c lu de tra di tio nal way. Ho we ver, due to the pi cal ly Po lish al co hol be ve ra ges in c lu - Bro war mia Kró lew ska in War saw, Bro - ri sing po pu la ri ty of so -cal led re gio nal des me ad, which used to be the sub sti - va ria in Po znań and Mi ni Bro wa ry pro ducts, li qu eurs ma nu fac tu red ac cor - tu te of wi ne. Ever sin ce me ads we re re- Spiż in Ka to wi ce and Wro cław. ding to old re ci pes are on ce aga in in co gni sed as a Po lish spe cia li ty in 2008, As far as tra di tio nal - go od gra ces. The area of Po znań is the they are of fe red in vir tu al ly eve ry re - ly Po lish non -al co - ho me of cher ry li qu eur, which used to stau rant and are ava ila ble in eve ry li qu- hol be ve ra ges are be ob li ga to ri ly se rved with ga me di- or sto re. In the sum mer ti me, me ads are con cer ned, usu al ly se rved in ro om tem pe ra tu re, men tion is RESTAURANTS SERVING whi le in the win ter they ta ste even bet- due to kom - POLISH CUISINE ter mul led with spi ces. The Osso liń ski pot ma de of Pa la ce in Ster dy nia in the re gion of bo iled fresh Q Delicja Polska , Warsaw, www.delicjapolska.pl Pod la sie (100 km from War saw) of fers or dried fru - Q Dom Polski , Warsaw, www.restauracjadompolski.pl can dle li ght me ad- ta sting ses sions in su - it. Pe ar, ap - Q Folk Gospoda , Warsaw, folkgospoda.pl Q Restauracja Polska Różana , Warsaw, ita bly hi sto ri cal in te riors. The me ad is ple and cher - www.restauracjarozana.com.pl se rved in sto ne wa re cups, with the gu - ry fla vo urs Q Stajnia , Warsaw, www.restauracjastajnia.pl ests en joy ing sto ries abo ut be eke eping are among Q Stary Dom , Warsaw, www.restauracjastarydom.pl Q Sala Pałacu and Staropolska Karczma at the and the tho usand -year -old tra di tion of the most po pu lar, with straw - Ossoliński Palace , Sterdyń, www.palacossolinskich.pl drin king ho ney wi ne. When in Po land, ber ry re co gni sed as the most de li cio us. Q Zemsta, Serock, www.zemstaziajkowscy.pl be su re to try out Żu brów ka, al so The tra di tio nal dried fru it kom pot, Q Restauracja Żubrówka , Białowieża, www.hotel-zubrowka.pl known as the bi son grass vod ka, which espe cial ly the pru ne one se rved in Po- Q Restauracja Gdańska , Gdańsk, www.gdanska.pl owes its uni que fla vo ur to the aro ma tic lish ho mes for the Chri st mas Eve din- Q Bażanciarnia , Poznań, www.bazanciarnia.pl bi son grass gro wing on ly in the area of ner, is a spe cial va rie ty. Apart from Q Restauracja Ratuszova , Poznań, www.ratuszova.pl Q Karczma Lwowska , Wrocław, www.lwowska.com.pl the Bia lo wie ska Pri me val Fo rest, ho me kom pot, sy rups ma de of Po lish fru it – Q Pod Fredrą , Wrocław, www.podfredra.pl to the Eu ro pe an bi son. cher ries, red cur rants – are al so a tru ly Q Biały Jar , Karpacz, voivodeship of Lower Silesia, Be er is a po pu lar Po lish be ve ra ge ra re de li ca cy, with par ti cu lar em pha sis www.bialyjar.pl Q Przycup w Dolinie , Janowice Wielkie, voivodeship known ever sin ce the Slav ti mes. Back on the most de li cio us ra sp ber ry fla vo ur. of Lower Silesia , www.przycupwdolinie.pl in the Mid dle Ages eve ry town had at ”Żu brów ka, me ads go ing well with Q Szrenicowy Dwór, Szklarska Poręba, le ast one bre we ry, with as ma ny as 25 Po lish cu isi ne, li qu eurs – not on ly the www.szrenicowydwor.pl Q Mieszczańska , Cracow, in Cra cow. The be er pro du ced back clas sic pe ar and cher ry but al so tho se www.mieszczanska.krakow.pl then had low ma de of mi ra bel le plums or with the Q Morskie Oko , Cracow, al co hol con - ad di tion of spi ces – the se are all of our www.morskieoko.krakow.pl Q Wesele , Cracow, www.weselerestauracja.pl tent and used bril liant na tio nal fla vo urs. In the ca te - Q Wierzynek , Cracow, to be drunk go ry of non -al co hol be ve ra ges I par ti- www.wierzynek.com.pl vir tu al - cu lar ly re com mend birch sap”, ar gu es Q U Babci Maliny , Cracow, www.kuchniaubabcimaliny.pl ly al- Ro bert So wa. The sap, known as osko - Q Sielsko Anielsko , Lublin, ways ła, is col lec ted by cut ting off a birch www.sielskoanielsko.pl and branch in ear ly spring. Par ti cu lar ly go - Q Noma Residence Hotel – The Hunting Lodge in Promnice , Kobiór near Tychy, www.promnice.pl eve ry whe re od for hot sum mer days, it is al so held Q Krasiczyn Castle , Krasiczyn, – from roy al in high es te em be cau se of its me di ci nal www.krasiczyn.com.pl co urts to pe - pro per ties. (ab)

10 | IMEX 2011 | MICE Poland Board of Management of the Palace of Culture and Science in Warsaw offers luxurious conference and exhibition halls for organisers of congresses, concerts, events, exhibitions, fairs and banquets as well as comfortable offices for event handling and companies and institutions concerned

Zarząd Pałacu Kultury i Nauki Sp. z o.o. Pl. Defilad 1, 00-901 Warszawa tel. 022 656-77-23, 022 656-61-34 fax. 022 656-62-08 [email protected], www.pkin.pl PROJECT POLAND Gala Dinner Genuinely mediaeval Academic ambience The assembly room of the Warsaw The ”Wieliczka” Salt Mine is one University of Technology is one of its of the best-known mines in oldest buildings, dating all the way Poland and the world’s only back to the inauguration of the very mining venue to operate first academic year in 1915. Since continuously since the Middle 2001 the renovated venue is available Ages. With corridors reaching for events and galas and has a capacity of 220 (seated gala) and 300 more than 300 metres (with cloisters). underground, ”Wieliczka” is www.if.pw.edu.pl included on the UNESCO World Cultural and Natural Heritage In historical Gdańsk List. You can hold your gala in, Dwór Oliwski is a five-star hotel located i.a. the Warszawa chamber in Oliwa, a historical district of Gdańsk. located more than 120 metres The venue features a seventeenth- below the surface and created in century wine cellar and a conference centre. Its banqueting rooms, each the nineteenth century after the offering a terrace with a garden view, excavation of over 20 000 tons of salt. The chamber’s interiors display original are available for gala dinners. Member walls and a ceiling combined with an elegantly finished floor, chandeliers and a of the Small Luxury Hotels of the stage. A seated dinner can be organised here for more than 300 guests. World. ”Wieliczka” offers its own catering services with meals prepared deep www.dworoliwski.pl underground. Additional highlights for the guests include tours of the mine. There are no restrictions as regards the meals served during galas (hot buffets and red Theatre settings wine also get the green light). www.kopalnia.pl Set on the first floor of the Wielki Theatre in Warsaw, the main foyer features an area of more than 850 sq Banqueting under the m. Used for galas, dinners and parties, Museum in which often follow spectacles staged at Seaflowers chandelier the theatre, the foyer is available for a former mill galas for more than 400 participants. In The five-star Hilton Gdańsk Hotel is located in the Old Town The Ga li cja Mu seum in Cra - addition to location, its advantages by the Motława river. Even though it belongs to a hotel chain, cow is set in a re no va ted post - include décor, i.a. a marble floor, both its interiors and form are truly unique. The venue’s -in du strial bu il ding of a pre -war stucco walls and pillars, crystal interiors are modern and decorated by one-of-a-kind light mill. The in te riors are exe cu ted candelabra, as well as tapestries by ornaments. In its atrium you can admire the Seaflowers Prof. Tadeusz Gronowski. There are no in mo dern ma te rials – glass, chandelier, a light installation made of fused glass and limitations as regards the selection of me tal and dark wo od. The ir composed of 25 000 handmade glass flowers hanging on 9 meals and drinks served during com bi na tion with the pre se - dinners. The theatre cooperates with an km of optical fibres. The venue offers conference facilities with rved ori gi nal ele ments of the external catering company, but it is a combined area of more than 600 sq m. recommended for bu il ding’s struc tu re cre ates a also possible to use your own banquets for more than 400 participants. hi gh ly in tri gu ing ef fect and ren - subcontractor. www.gdansk.hilton.com www.teatrwielki.pl ders the who le pla ce re mar- ka bly di stinc ti ve. The open Knight’s menu spa ce ma kes it po ssi ble The Wiejce Palace is a conference- In an armoury to hold exhi bi tions, con - training centre and a hotel located on certs and work shops. Erec ted by the Teu to nic Or der in the the boundary between the regions of The mu seum is al so re - Greater Poland and the Lubusz Land, thir te enth cen tu ry, Mal bork Ca stle is a com men ded for se ated 80 km from Poznań. Renovation of the brick stron ghold with an area of ap - ro und ta ble ga las for abo ut 1850 palace preserved original prox. 21 hec ta res. To day Eu ro pe’s lar - 150 par ti ci pants. Ap pro pria te decorative elements, thus providing the gest hi sto ri cal mo nu ment of this ty pe, it is al - interiors with a unique character. You fa ci li ties are pre pa red for ca te - so con si de red to be the lar gest brick bu il ding con struc ted by can hold your meeting in a total of six ring com pa nies, whi le the mu - hu man hand. Ba nqu ets and ce re mo nio us ga las are held in the conference-banqueting rooms, with seum is li cen sed to se rve al- Kar wan con fe ren ce cen tre, part of the com plex. In the di stant special mention due to the Knight’s co hol. A smo king area is de si - Room located in the palace vaults. The past, Kar wan was used for sto ring mi li ta ry equ ip ment and wa- gna ted in the pa tio. The me - brick and stone walls feature banners gon par king. Erec ted in the fo ur te enth cen tu ry, it is the on ly eting ro om is ava ila ble for hi re and mediaeval weapons, co-creating pre se rved ve nue of its kind in all Teu to nic ca stles. After re no - not on ly in the eve ning but al so the exceptional ambience. The Knight’s va tion, it was put back to use in 1995 as a hi gh ly mo dern bu - in Ga li cja’s ope ning ho urs. Room has a capacity of more than 100 il ding ada pted for all sorts of me etings, con fe ren ces and fe - guests. www.ga li cia je wi sh mu - asts. Used for ho sting ga las, the Sied mio fi la ro wa Ro om has a www.wiejce.pl seum.org ca pa ci ty of 120 par ti ci pants. www.za mek.mal bork.pl

12 | IMEX 2011 | MICE Poland PROJECT POLAND

In an artistic and Underground dinner The Gu ido mi ne in Si le sia was fo un ded in the ni ne te enth cen tu ry as a pro duct of the In du strial Re vo lu tion. Ada pted espe cial ly for post-industrial style event pur po ses, its ba nqu eting ro om has a ca pa ci ty of 150 se - ated ga la par ti ci pants. When plan ning your din ner, you can ap ply the se rvi ces of the mi ne’s ca te ring com pa ny, who se of fer in c lu - The Sta ry Bro war cen tre was de ve lo- des re gio nal di shes. A re de ve lo ped for mer sta ble, Gu ido’s ro om is ped on the ba sis of the for mer the de epest lo ca ted ba nqu eting ro om in the who le of Eu ro pe. No - Hug ger Bre we ry erec ted in te wor thy pro po sals for the gu ests in c lu de a shaft ca ge ri de and 1844. Thanks to its pre se rved the op por tu ni ty to wit ness and par ti ci pa te in an in i tia tion ce re mo - post- in du strial cha rac ter, the ny stric tly con nec ted with the mi ning cul tu re. cen tral ly lo ca ted ve nue is hi - www.ko pal nia gu ido.pl gh ly at mo sphe ric and uni que. De si gned for pri va te events, the Malt Ho use has three ro oms on three suc ces si ve le vels. The In the palace of an industrial city first- flo or Stu dio Ro om fe atu res an The Po znań ski Pa la ce – Mu seum of the Ci ty of Łódź was ori gi nal ly ad jo ining ter ra ce and can be used for a erec ted in 1898 as a se at of the Po znań ski fa mi ly. Re fer ring to the se ated ga la for abo ut 50 par ti ci pants. When trends of the se cond half of the ni ne te enth cen tu ry, the ec lec tic plan ning your din ner, you can em ploy the se rvi ces of re com men ded décor si mul ta ne ously ap plies the Art No uve au sty le. Sin ce 1975 it ca te ring com pa nies or your sub con trac tors. The ro om has ac cess to se ats the ci ty’s mu seum. One of the most upsca le me eting ve nu es a co ur ty ard and a park. A ga la din ner may be al so set in the ma in hall in Łódź, the Po znań ski Pa la ce ho sts not on ly mem bers of the Po lish of the Blow Up Hall 5050 Ho tel lo ca ted in Sta ry Bro war. Its in te riors go vern ment, but al so fo re ign gu ests, in c lu ding he ads of Eu ro pe an are de co ra ted with lar ge- for mat pho tos and in stal la tions il lu mi na ting sta tes. A se ated ba nqu et can be or ga ni sed for 300 par ti ci pants. The them after dusk, and the hall has a ma xi mum ca pa ci ty of 55 gu ests ba nqu eting ro om is con nec ted with a gar den, whe re the gu ests can se ated at ro und ta bles. www.sta ry bro wa r5050.com re lax in the co ur se of events. www.mu zeum -lodz.pl Wieliczka Salt Mine Underground City of Meetings

The Salt Mine in Wieliczka, located just 10 km from the city centre of Krakow, is a worldwide unique historic monument visited every year by over 1,000,000 guests from around the whole world. The undergrounds of the Wieliczka Mine are also a most amazing venue for organizing all kinds of courses, training sessions, conferences, business meetings, receptions, banquets, concerts as well as many other events. The Mine offers conference rooms from 60 to 680 sq.m. equipped with state-of-the-art conference equipment, wireless Internet, available mobile phone connections with all operators. The underground catering system offers professional services for all the events organized in the Mine. The Grand Sal Hotel owned by and in the near vicinity of the Mine offers 18 luxurious rooms and an apartment. You will also find a conference room for 60 persons, restaurant and recreation centre.

Wieliczka Salt Mine Tourist Route Ltd. Event Organisation Department Daniłowicza 10, 32-020 Wieliczka, Tel: +48 12 278 73 92 e-mail: [email protected], www.kopalnia.pl Hotel Grand Sal , Tel. +48 12 289 81 10, e-mail: [email protected] , www.grandsal.pl

MICE Poland | IMEX 2011 | 13 CASE STUDY

UU Actress Milla Jovovich was the star of this year’s official premiere of Lexus CT 200h.

FACTS

Lexus Fashion Night Event: Le xus Fa shion Ni ght Ve nue: Expo XXI War saw In ter na tio nal Expo cen tre Num ber of par ti ci pants: 1400 for the sixth time Da te: 18 March 2011 Client: Le xus Pol ska Or ga ni ser: El Pa dre, www.el pa dre.pl

The premiere of the latest Lexus model, connected with a competition for fashion designers followed by a presentation of their works, sees growing interest.

Po lish fa shion de si gners are in vi- This year’s spe cial in vi ta tion went to show ca sed at a spe cial ly con struc ted ted to par ti ci pa te in each edi tion of Mil la Jo vo vich. In ad di tion, Le xus Fa - ro ta ting sta ge. Mo dels on a glass ca - the spec ta cu lar event. shion Ni ght is de di ca ted to young Po - twalk pre sen ted pro jects by Ka ro li na lish fa shion de si gners. Each year, the Gle gu ła, Mo ni ka Sa bat and Ol ga The brief The ma in go al of the event ve ry best are pre sen ted with Le xus Fa - Szyn kar czuk. All three re ce ived the in vo lved hol ding a spec ta cu lar launch shion Awards. Le xus Fa shion Award, and Mil la Jo vo - of the la test Le xus CT 200h hy brid vich ap pe ared in dres ses de si gned by elec tric car and in tro du cing its brand Exe cu tion One of the most pre sti gio- them. The re was no shor ta ge of ce le - am bas sa dors – ac tress Mag da le na Ró - us events in Po land, mer ging fa shion bri ties at the Le xus Fa shion sta ge. Ka - żcz ka and ac tor Pa weł Ma ła szyń ski. with cars, Le xus Fa shion Ni ght was sia Struss, who wal ked the most le gen- The pre mie re was envi sa ged as the key held at the Expo XXI War saw In ter na - da ry ca twalks in the world, se lec ted ele ment of the si xth Le xus Fa shion Ni - tio nal Expo cen tre. The eve ning be gan the best col lec tions in spi red by the ght. As in the ca se of pre vio us edi - with Mil la Jo vo vich, the host, ap pe - new Le xus mo del. The event was full tions, on ce aga in the car’s pre sen ta tion aring on sta ge and the new Le xus CT of ener gy and go od hu mo ur, whi le the in vo lved a world -fa mo us ce le bri ty. 200h, the gu est of ho no ur, be ing au di to rium was pac ked with nu me ro - us re pre sen ta ti ves of bu si ness and YOUNG POLISH DESIGNERS AT THE LEXUS FASHION NIGHT show bu si ness mi lieus.

UU Ka ro li na Gle gu ła pre sen ted the ”Le xu ry” col lec tion in spi red by Le xus CT 200h. High -gra de ma te rials Ver dict Po lish Le xus re pre sen ta ti ves stric tly re fer red to the upsca le cha rac ter of the brand. The flu id, mo dern and dy na mic bo dy sty ling of the re co gni sed this year’s Le xus Fa shion ve hic le had a de ci si ve in flu en ce on the cut and con struc tion ap plied in Gle gu ła’s en ti re col lec tion. The used co lo ur sche me bo re clo se re sem blan ce to the ran ge of co lo urs of fe red for the CT 200h bo dy. Ni ght to be the ve ry best edi tion in UU Mo ni ka Sa bat pre pa red the ”Lex ap pe al” col lec tion, which com bi ned all the most cha rac te ri stic fe atu res its hi sto ry. The long and pre ci se pre- of the car in qu estion, such as ele gan ce, mo dern ness, vi go ur and sim pli ci ty, cre ating a har mo nio us who le. pa ra tions ma de it po ssi ble to de ve lop Even tho ugh evo king the 1960s, the col lec tion re ma ined ve ry fe mi ni ne and up -to -da te, whi le its co lo ur com - po si tion cre ated the im pres sion of cle an ness and fre sh ness, at trac ted at ten tion and in spi red con tem pla tion. a tru ly flaw less event. In other words, UU Ol ga Szyn kar czuk de si gned her col lec tion in ac cor dan ce with the idea of re spon si ble fa shion, the re spect the or ga ni sers are now fa cing the for hu man ri ghts and the fa ir tra de ru les. It was in ten ded to help cu sto mers un der stand that the high qu ali ty chal len ge of li ving up to the ir own of pro ducts is not on ly sy no ny mo us with gre at work man ship and the ap pli ca tion of exc lu si ve ma te rials. suc cess.

14 | IMEX 2011 | MICE Poland CASE STUDY European ophthalmologists chose Warsaw

FACTS

Event: conference of the European Contact Lens Society of Ophthalmologists Date: 12-13 September 2010 Place: Warsaw, Poland Number of participants: about 200 Client: European Contact Lens Society of Ophthalmologists (ECLSO) Organiser: Live Marketing Concept, www.livemarketing.pl

UU In accordance with pre-war Warsaw customs, officers presented female participants with white roses while the band played international hits from the period.

The conference of the European Contact Lens Society of Ophthalmologists is an annual event each year held in a different European city.

The scien ti fic con fe ren ce or ga ni sed War saw”, expla ins Krzysz tof Ko zak, eting. A spe cial En glish -lan gu age new - by the Eu ro pe an Con tact Lens So cie - Li ve Mar ke ting Con cept. The ve ry spa per was wa iting for the gu ests by ty of Oph thal mo lo gi sts was aimed at sur ro un dings of the ho tel, lo ca ted by the en tran ce, men dres sed as pre- war exchan ging expe rien ces in the field of the Roy al Tract in the exact cen tre of of fi cers pre sen ted all fe ma le gu ests oph thal mo lo gy and con tact len ses. War saw, al so ma de it easier for the with whi te ro ses, whi le wa iters se rved par ti ci pants to expe rien ce the extra or - a li qu eur pre pa red ac cor ding to a tra - The brief The two -day event fe atu red di na ry am bien ce of the me - di tio nal re ci pe. The bal l ro om’s in te - so -cal led gro up ses sions and spe cia list riors we re de si gned in such a way as co ur ses, who se par ti ci pants we re di vi - VENUES to re sem ble an old War saw jo int. ded in to smal ler gro ups. The band per for med a me dley of UU In ter Con ti nen tal pe riod hits, whi le a ma jor sur pri - Exe cu tion Han dling the event’s ar- With a cen tral War saw lo - se in vo lved a pho to ate lier, whe- ran ge ments, Li ve Mar ke ting Con cept ca tion, the mo dern, fi ve - re as a fa re well gift the par ti ci - -star ho tel of fers its gu ests was re spon si ble for co or di na ting the 326 ro oms and 75 su ites. It pants had the ir black- and -whi te me eting’s par ti cu lar ele ments and al so fe atu res re stau rants and pho tos ta ken in the com pa ny of ap - pre pa ring ad di tio nal at trac tions ac - the wel l ness cen tre with the ca pi - pro pria te ly dres ses ho stes ses. tal’s hi ghest in do or po ol with an excel lent pa no ra ma com pa ny ing the ses sions. On the first of the ci ty. day, on ce the ses sions’ of fi cial part www.war sza wa.in ter con ti nen tal.com Ver dict The ma jo ri ty of con fe ren ce en ded, EC LSO ma na ge ment bo ard UU Ale Glo ria Re stau rant par ti ci pants tra vel led to War saw from The re stau rant is lo ca ted in the cel lars of Dom Do - mem bers and spe akers we re in vi ted cho do wy in the cen tre of War saw. Ale Glo ria se rves abro ad, and for so me this was the ir ve - to a ce re mo nio us din ner at the po pu - di shes re pre sen ting the Po lish ma nor ho use cu isi ne ry first ti me in Po land. The idea of an lar War saw re stau rant Ale Glo ria. Ho - com bi ned with mo re and less known tra di tio nal di - event de si gned in the 1920s sty le ide- shes. The warm in te riors re fer to the pa in tings of Ja - we ver, the ma in at trac tion was yet to cek Mal czew ski, the bril liant Po lish ar tist. Lar ge mir - al ly cor re spon ded with the expec ta - co me in the form of the event clo sing rors in be ech fra mes, bri ght wo oden flo or, la ce ta - tions and was ap pre cia ted by the par ti - the con fe ren ce, held in the bal l ro om blec lo ths and soft com for ta ble arm cha irs are just ci pants. The spon ta ne ous ack now ledg- so me of the in tri gu ing décor ele ments. of the now de funct Eu ro pej ski Ho tel, www.ale glo ria.pl ments gi ven by the EC LSO pre si dent du ring the se cond half of the ni ne te- UU Bal l ro om, Ho tel Eu ro pej ski in the co ur se of the eve ning din ner is enth cen tu ry re gar ded as the ca pi tal’s The bu il ding of the Eu ro pej ski is lo ca ted clo se to the best te sti mo ny to the suc cess of an War saw Old Town, ri ght by the Roy al Tract. Al tho - most upsca le ve nue. It was at ten ded ugh the ho tel is no lon ger ope ra ting, its spa cio us event in ten ded to achie ve edu ca tio nal by all the gu ests. ”The who le idea of bal l ro om (830 sq m) and foy er are ava ila ble for go als and gu aran tee en ter ta in ment and the se cond eve ning was ba sed on re- cul tu ral and spe cial events. in te gra tion for its par ti ci pants. www.ho tel- eu ro pej ski.com.pl fe ren ces to the at tri bu tes of in ter -war

MICE Poland | IMEX 2011 | 15 CASE STUDY Gdańsk all together for IBFM This particular global medical congress featured materials from recycled products, regional eco dishes and post-event materals applied for the sake of the local community.

FACTS

Event: 22nd Annual Meeting of the International BFM Study Group - IBFM 2011 Date: 6-8 May 2011 City: Gdańsk Number of participants: 360 Organiser: DMC Poland www.dmcpoland.pl

UU With mo re than 360 spe cia li sts par ti ci pa ting, this was the lar gest IBFM con gress in hi sto ry.

The 22nd An nu al Me eting of the In- spa cio us foy er, which we used for the the em ploy ed ca te ring com pa ny do na - ter na tio nal BFM Stu dy Gro up 2011 cock ta il par ty that fol lo wed”, expla ins ted unu sed pro ducts. Na tu ral ly, the re was at ten ded by pa edia tric on co -he - Ola Pie tras, co -owner of DMC Po land. was no shor ta ge of wa ste se gre ga tion ma to lo gi sts from all over the world. One of the most im por tant pre pa ra - con ta iners. DMC wor ked with the tion sta ges in vo lved de ve lo ping – to ge- Gdańsk Co nven tion Bu re au both at The brief In ad di tion to the scien ti fic ther with Con re go – the event’s we bsi- the de ve lop ment sta ge and on ce the pro gram me, the or ga ni sers set them se- te with a re gi stra tion sys tem cre ated con gress has al re ady star ted. In the lves the go al of in tro du cing the gu ests espe cial ly for the con gress’ pur po ses lat ter ca se, the two or ga ni sa tions ap - to Po land’s con fe ren ce po ten tial and and ma king it po ssi ble to ef fi cien tly re - plied the ”Gdańsk Sha re hol ders – ho tel ac com mo da tion. Sin ce ma ny cord so ma ny vi si tors from all parts of Con se qu en tly to the go al” pro ject in - par ti ci pants ha ve al re ady vi si ted War - the world. The or ga ni sers ma de su re vo lving lo cal vo lun te ers, who se ta sks saw for ear lier me di cal con gres ses, that the con gress opti mal ly met the in c lu ded pro vi ding ho tel gu ests with Gdańsk was se lec ted as the IBFM de - norms of su sta ina ble me etings. The se - in for ma tion, pic king them up from the sti na tion. rved me als we re pre pa red ma in ly on air port as well as di rec ting them to ap - the ba sis of re gio nal pro ducts. Re tur - pro pria te ses sion ve nu es. Exe cu tion The con gress pre pa ra tions ned by the par ti ci pants to de si gna ted DMC ma na ged to fit in a co uple of to ok al most two years. The Po lish Bal- spa ces in the halls, un ne ces sa ry sta tio - ho urs to ta ke the gu ests on a to ur of tic Phil har mo nic was cho sen as the ne ries we re la ter han ded over to chil- the Gdańsk Old Town and si tes con - con fe ren ce cen tre. ”A re al ly gre at pla - dren’s ho mes. Prin ting of con fe ren ce nec ted with So li da ri ty. Du ring the clo - ce for ho sting a con gress of this sort, ma te rials was re du ced to an ab so lu te sing ses sion, Prof. Elż bie ta Son tag ga - not on ly be cau se its me eting ro om mi ni mum and the ir rem nants re cyc led. ve a spe ech on the pri de of Gdańsk easi ly ac com mo da ted all the gu ests. The or ga ni sers al so es ta bli shed co ope - and Po me ra nia – am ber, with each After all, the Phil har mo nic al so has a ra tion with a lo cal bank fo od, to which of the par ti ci pants re ce iving a small am ber gift after the lec tu re. VENUE Ver dict The con gress ran a ve ry smo - UU Gdańsk Music-Congress UU No vo tel Gdańsk Cen trum 134 ro oms at its di spo sal, along oth co ur se. Thanks to the re gi stra tion Centre, Ołowianka Island Lo ca ted on Spi chrzów Is le, less with two con fe ren ce ro oms and Ope ned in 2006, the Cen tre is than half a ki lo me tre from the Old a con fe ren ce -ba nqu eting ro om sys tem and the as si stan ce of vo lun te - part of the Po lish Bal tic Phil har - Town, No vo tel Gdańsk Cen trum with a sys tem of mo va ble walls. ers, the lar ge gro up of par ti ci pants was mo nic com plex. The lar gest con - has 158 ro oms and fo ur con fe - Re com men ded for a me eting for suc cess ful ly con trol led. The ap plied gress ro om is re com men ded for ren ce ro oms. Ca pa ci ty of 300 max. 200 par ti ci pants. a me eting of mo re than 1 000 gu ests in the atre con fi gu ra tion. UU Ho tel Gdańsk eco -frien dly so lu tions gar ne red con si - par ti ci pants. The foy er with an UU Ho tel Mer cu re He ve lius The ho tel is set in an eigh te enth - de ra ble ac c la im among the gu ests area of 1 700 sq m plays the ro le After mo der ni sa tion, Mer cu re He - -cen tu ry gra na ry in the cen tre of who, ha ving explo red the ho tel in fra - of a ba nqu eting ro om. An ad di - ve lius now of fers 281 ro oms and Gdańsk, by the ci ty ma ri na. The tio nal ad van ta ge of the ve nue in - ni ne con fe ren ce ro oms with a ca - bo uti que ve nue of fers 90 ro oms struc tu re and hi sto ri cal mo nu ments vo lves the op por tu ni ty to hold a pa ci ty of 250 par ti ci pants. and a two- flo or re stau rant, who- of Gdańsk, pra ised both its char ming me eting ac com pa nied by a sym - UU Ho tel Ra dis son Blu se lo wer sto rey fe atu res the Tri - hi gh li ghts and the ef fi cient con gress pho nic or che stra. -Ci ty’s on ly mi ni -bre we ry. The cen tral ly -lo ca ted ve nue has or ga ni sa tion.

16 | IMEX 2011 | MICE Poland FACTS IN BRIEF

Polish stand Po lish exhibitors at IMEX 60 in the Sports -To urist gro up. 3 Convention Bureau of Poland – Polish ICE Kra kow – New Con fe ren ce G Tourist Organisation G360 www.glo bal wings.pl Cen tre F385 Aneta Książek, senior Sa ra La mik, ICE conference specialist Gdańsk Co nven tion Bu re au F385 ma in spe cia list as an at trac ti ve de sti na tion for the bro adly CBP is the first contact point Be ata Paw łow ska, Ope ning plan ned for de fi ned me etings in du stry. for everyone planning to hold co nven tion 2014, ICE will be the www.co nven tion.ka to wi ce.eu a congress, a conference or bu re au spe cia list la test mi xed -use a company event in Poland. GCB re pre sents bu si - con fe ren ce ve nue in Kra kow Co nven tion Bu re au F385 The Bureau provides all the ness to urism se rvi ce the cen tre of Cra - Be ata Pa liś, ma na ger essential information about pro vi ders ope ra ting in cow. Its area of al - The Bu re au han dles venues and companies of assistance in the re gion of Po me ra - most 5 000 sq m will be ava ila ble for me - the pro mo tion of Cra - the organisation of events. Moreover, nia. The bu re au of fers etings at ten ded by mo re than 2 000 gu - cow as an at trac ti ve CBP promotes Poland worldwide and in for ma tion and agen cy se rvi ces in re la - ests. The se cond lar gest ro om (ca pa ci ty si te for me etings con - cooperates with international organisations tions with lo cal ho tels, re stau rants, event of 600) will ha ve col lap si ble stands, ma - nec ted with the bu si - and associations of professionals agen cies, trans la tion agen cies and com pa - king it po ssi ble to expand the flo or area in ness to urism. It at - connected with the meetings industry. nies pro vi ding tech ni cal sup port for con fe - the ca se of ba nqu ets or exhi bi tions. tracts buy ers to the ci - www.poland-convention.pl ren ces. It al so pre pa res pro mo tio nal ma te - www.ice kra kow.pl ty and pro vi des agen cy se rvi ces in ar ran - rials and com pi les sta ti sti cal da ta. ging ma jor con fe ren ces and con gres ses. DMC Po land F425 www.gdan sk co nven tion.pl In cen ti ve Con cept Po land G360 Fi nal ly, KCB pro vi des all in di spen sa ble in - Alek san dra Pie tras, part ner Krzysz tof Mich nie wicz, for ma tion abo ut lo cal PCOs, ho tels and Han dling the or ga ni sa tion of Ha xel Events & In cen ti ve G360 ge ne ral con fe ren ce ro oms. con gres ses, con fe ren ces, Do ro ta Go et zen, ma na ger www.kra kow.pl in te gra tion me etings and di rec tor The com pa ny helps events both for do me stic of sa les & mar ke ting its clients bu ild re la - Li ber ty In cen ti ves & Con gres ses and fo re ign cor po ra te Of fe ring its clients a wi de tions with em ploy ees, Po land F270 clients, DMC Po land is a ran ge of se rvi ces con - cu sto mers and bu si - Li dia Ziem nic ka, mem ber of SI TE, MPI and nec ted with the MI CE in - ness part ners, and ge ne ral ma na ger World of DMC. The com pa ny holds a du stry, Ha xel han dles the spe cia li ses in plan ning and im ple men ting The com pa ny’s of fer Pro fes sio nal Con gress Or ga ni ser or ga ni sa tion of events, stra te gies and in cen ti ve pro gram mes, as is aimed at bu si ness (PCO) cer ti fi ca te is su ed by the Cra cow con fe ren ces and in cen ti ve trips. A mem ber well as in ar ran ging in cen ti ve trips. Cry stal clients and in vo lves Mu ni ci pa li ty. www.dmc po land.pl of in ter na tio nal as so cia tions and or ga ni sa- Award win ner in the in cen ti ve tra vel ca te - the com pre hen si ve tions (i.a. Ova tion Gro up, Si te), the com pa - go ry, ICP al so or ga ni ses tra ining me etings, or ga ni sa tion of all ty - Glo bal Wings Me etings ny bo asts al most 20 years of expe rien ce cor po ra te events, se mi nars, con fe ren ces pes of MI CE -re la ted & In cen ti ves G360 in the di scus sed sec tor. www.ha xel.pl and con gres ses. events in Po land. The of fer in qu estion in c - To masz Mląc ki, www.in cen ti ve -con cept.pl lu des no te wor thy in cen ti ve pro gram mes me etings Hil ton War saw Ho tel and ide as for te am -bu il dings trips. Li ber ty & in cen ti ves & Co nven tion Cen tre F570 Ka to wi ce Co nven tion Bu re au G360 In cen ti ve & Con gres ses Po land al so im ple - di rec tor An drzej Szym czyk, se- Kry stian Gry gla szew - ments con fe ren ces and con gres ses. Spe cia li sing in the de ve lop- nior ac co unt ma na ger ski, spe cia list www.li ber ty -in cen ti ve.net ment and im ple men ta tion of MI CE & Le isu re The Bu re au pro vi des me etings, con fe ren ces and The ho tel is lo ca ted clo - es sen tial in for ma tion Ma estro Me etings & In cen ti ves F385 bu si ness tra vels, Glo bal se to the bu si ness cen tre for eve ry one in te re - Da riusz Ak to no ro wicz, Wings is an in de pen dent to ur ope ra tor of War saw and ne ar ly all sted in hol ding bu si - pre si dent in the field of in co ming to urism and se - its ma jor to urist hi gh li - ness me etings in Ka - The com pa ny han dles rvi ces for com pa nies and in sti tu tions. A ghts. The ve nue of fers to wi ce and the Si le - the or ga ni sa tion of all mem ber of the Po lish Cham ber of To urism 314 ro oms, as well as 13 mi xed -use me - sian vo ivo de ship. It has at its di spo sal de - kinds of bu si ness and the Con fe ren ces and Con gres ses in eting and con fe ren ce ro oms at the di spo - ta iled da ta abo ut lo cal ho tels, con fe ren ce events both in Po land Po land As so cia tion, it is al so a PCO re- sal of its bu si ness gu ests. Hil ton War saw cen tres, as well as com pa nies and agen - and abro ad. Tar ge ted com men ded by the Po lish To urist Or ga ni - Ho tel al so fe atu res nu me ro us bars, re stau - cies de ve lo ping MI CE events. The Bu re - at cor po ra te clients, its sa tion. Spe cia li sing in bu si ness tra vel, Glo- rants, and a spa cen tre. www1.hil - au’s ta sks al so in c lu de the pro mo tion of of fer in c lu des both con fe ren ces and con - bal Wings was es ta bli shed as a com pa ny ton.com the en ti re re gion gres ses, as well as ce re mo nio us spe cial

MICE Poland | IMEX 2011 | 17 oc ca sion par ties, open -air pic nics and Po znań, the events. The Vien na In ter na tio nal ho tels are lo- in c lu des mo re than 40 con fe ren ce ro oms of out co ming com pa ny events con nec ted Bu re au pas ses ca ted in War saw, Ka to wi ce, Łódź, Cra cow all si zes, with a ca pa ci ty from 80 to 100 with the med eve nings and in te gra tion on con tact in- and Mię dzyz dro je. www.vi- ho tels.com me eting par ti ci pants. The lar gest, fa med Con - ses sions held out do ors. for ma tion abo - gress Hall has at its di spo sal as ma ny as www.ma estro.tra vel.pl ut com pa nies Vi stu la Uni ver si ty G620 2 880 se ats. All the Pa la ce’s ro oms put to ge - pro vi ding se - Krzysz tof Ce luch, ther ha ve a to tal ca pa ci ty of abo ut 4 500 Ma zur kas Tra vel G360 rvi ces for any vi ce- de an for the In ter- gu ests. Each year, it holds a few do zen Mał go rza ta Do brosz czyk, of the abo ve -Re la tions, So cio lo gy, con fe ren ces, tra ining me etings and events. se nior pro ject ma na ger ty pes of events. A pro fes sio nal ad vi sor To urism and Re cre ation www.pkin.pl me etings & in cen ti ves and con sul tant in the field of MI CE se - Fa cul ty The com pa ny of fers com - rvi ces ava ila ble in the re gion, the Po - Well- tra ined in the ba sics War saw Co nven tion Bu re au G360 pre hen si ve se rvi ces for znan Co nven tion Bu re au al so sup ports of eco no my and in ter na- Mag da le na Ho lo win - con fe ren ces, events and in i tia ti ves aimed at pro mo ting the ci ty tio nal eco no mic po li cies, ska, mar ke ting in cen ti ve pro jects in Po - as the cen tre of bu si ness and con fe - the Uni ver si ty’s gra du ates are hi gh ly qu ali fied spe cia list land. It spe cia li ses in de- ren ce to urism in Po land. for bu si ness po si tions. In the co ur se of stu - WCB is the first- con - ve lo ping uni que sce na rios for the di - www.po znan.pl dies, they ga in the ore ti cal know led ge and prac - tact or ga ni sa tion for scus sed events, in c lu ding fin ding in tri - ti cal skills ne ces sa ry to sin gle -han de dly so lve eve ry one plan ning gu ing me eting si tes and ori gi nal forms Star wo od Ho tels in Po land G360 the is su es they may fa ce in da ily work. The Vi - to hold the ir bu si ness of ac com mo da tion, trans por ta tion and Na ta scha Mau th - stu la Uni ver si ty aca de mic staff in c lu des mo re me etings in War saw ca te ring. Ma zur kas Tra vel is pre sent ner, di rec tor of sa- than 400 lec tu rers, all spe cia li sts in the ir fields. and in te re sted in le ar ning mo re abo ut the on the mar ket sin ce 1990. les & mar ke ting www.vi stu la.edu.pl ca pi tal’s con fe ren ce -ho tel in fra struc tu re. www.ma zur kas -dmc -po land.pl The cha in of fers Its ta sks al so in c lu de the ci ty’s do me stic the or ga ni sa tion of MI CE Po land G360 and in ter na tio nal pro mo tion and ad ver ti sing Ma zur kas Tra vel – cor po ra te events, Magdalena Kondas, editor MICE Poland its op por tu ni ties for bu si ness to uri sts. Eu ro mic Po land F700 con fe ren ces, con - Po land’s on ly ma ga zi ne to www.wa r saw co nven tion.pl An drzej Hu le wicz, gres ses and co ver the MI CE in du stry. vi ce pre si dent events in its ho tels lo ca ted in at trac ti ve The sub ject mat ter is di - War saw Mar riott Ho tel C520 Eu ro mic as so cia tes com - de sti na tions thro ugho ut Po land. The scus sed both from the Re na ta Tyl ka, di rec tor pa nies pro vi ding se rvi ces pro fes sio nal staff, mo dern equ ip ment view of clients and or ga ni - of gro up sa les for bu si ness clients and com for ta bly out fit ted ro oms me et sers. The pu bli ca tion al so Lo ca ted in the exact (DMC) in par ti cu lar Eu ro - the expec ta tions of even the most de- pre sents trends and re - cen tre of War saw, pe an co un tries and in the man ding MI CE buy ers. Star wo od Ho - ports con cer ning the glo - across the stre et from Me di ter ra ne an Sea ba sin. tels & Re sorts Pol ska has ve nu es in bal me etings mar ket. the cen tral ra il way Ma zur kas Tra vel is the Po lish mem ber War saw, Po znań, So pot, Cra cow and www.mi ce po land.com.pl sta tion, the ho tel of the or ga ni sa tion. in the Ma su rian La ke Di strict - each of fers 523 ro oms, www.eu ro mic.com su ita ble for hol ding a me eting for mo re War saw Con gress Cen ter G360 95 su ites and a top- flo or lu xu ry pre si den tial than 1 000 par ti ci pants. Ry szard Ra czyn ski, su ite. A sau na, a swim ming po ol, re stau rants Me etings Po land G402 www.star wo odho tels.com events and mar ke ting and ni ne bars are al so at the di spo sal of the Sla wo mir Wró blew ski, ma in spe cia list ho tel gu ests. The two top flo ors of the bu il- pre si dent Gru pa Trip G360 The Cen tre is lo ca ted in ding fe atu re the Pa no ra ma Club café with The firm spe cia li ses in Mał go rza ta Fi jał, the Pa la ce of Cul tu re one of the tal lest all- ac ces si ble views or ga ni sing and se rvi cing cor po ra te event and Scien ce, War saw’s of the en ti re ca pi tal. bu si ness events and in ma na ger tal lest bu il ding, which www.mar riott.com con sul tan cy in the field Gru pa Trip spe- of mar ke ting and cia li ses in the pro mo tion of com pa nies pro fes sio nal de- ope ra ting on the con fe ren ce mar ket. ve lop ment and Al so the or ga ni ser of the Me etings se rvi ces for Po land Expo tra de fa ir and the con fe ren ces, con gres ses, sym po sia pu bli sher of the Ca ta lo gue of and bu si ness me etings. It al so of fers Con fe ren ce Ve nu es and Se rvi ces agen cy se rvi ces in bo oking ho tels ”Me eting spo land.pl”. and con fe ren ce and exhi bi tion ro oms www.me eting spo land.pl in Po land and abro ad, as well as buy- ing air li ne and co ach tic kets. Mo re- Po znan Con gress Cen ter / Po znan over, Trip’s of fer in c lu des ar ran ging In ter na tio nal Fa ir F382 in te gra tion events and con certs. Fi nal- Sa bri na Ży mier ska, ly, Gru pa Trip is the owner of three di rec tor ho tels in Za ko pa ne and one in Cen tral PIF is one of the le aders of Po land. the Po lish tra de fa ir in du - www.trip.pl stry. The Cen tre, lo ca ted wi thin it, of fers 81 ful ly- out - Vien na In ter na tio nal Ho tels fit ted con fe ren ce ro oms, & Re sorts G560 with the lar gest bo asting Ka ta rzy na the ca pa ci ty of as ma ny as 12 000 Nie zgo da, par ti ci pants. Be si des hi ring and se rvi - di rec tor of sa les cing con fe ren ce ro oms, the of fer of clu ster Po land PCC al so in c lu des run ning a con - The gro up’s six gress bu re au, a press cen tre, trans- ho tels in Po land por ta tion and ac com mo da tion. ha ve a to tal of ne - www.mtp.pl ar ly 1 500 ro oms and mo re than 5 000 sq m of con fe- Po znan Co nven tion Bu re au F382 ren ce spa ce. Each of fers high- stan - Ka ta rzy na Pa ry sek, di rec tor dard se rvi ces and pro fes sio nal de ve- Ac ting as a go -to in sti tu tion for eve ry - lop ment of all ty pes of bu si ness one in te re sted in hol ding a con fe ren ce, events, such as con fe ren ces, con - a congress or a bu si ness me eting in gres ses, in te gra tion me etings and Po land at IMEX’11 POLAND and Liberty Incentives & Congresses is expecting you UU Hap py ho urs – G360 – 24 and 25 May – 5.00pm Tra di tio nal ly, the Po lish na tio nal stand will be hol ding the so -cal led hap py ho urs, of fe ring our gu ests the chan ce to ta ke part in a lot te ry and en joy fo od and drinks. Liberty Incentives & Congresses Poland The Smo oth Jazz Trio will ren der the ir ti me at the stand even mo re ple asant. Komisji Edukacji Narodowej 36/144 UU Press con fe ren ce – ro om Sym me try 3 – 25 May – 4.00pm 02-797 Warsaw, Poland The con fe ren ce’s pur po se is to pre sent Po land as an at trac ti ve de sti na tion for bu - Tel: +48 22 6482943 si ness and cor po ra te to uri sts. [email protected], www.liberty-incentive.net

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