The Steak House by VIPS CJ FOODVILLE Ultimate Steak Experience

Home , A Twosome Place, Steakhouse, Tous Les Jours, VIPS (restaurant)

VIPS is an abbreviation for ‘Very Important Person’s Society’ and strives to ‘treat each and every customer as a VIP guest’.

VIPS CJ FOODVILLE my No.1 steak HOUSE www.ivips.co.kr | www.cjfoodville.co.kr

My No.1 Steakhouse

After establishing its first store Deungchon branch in 1997, Ko- rea’s homegrown brand VIPS has been steadily loved by all age groups by providing premium steak and salad bar with various dishes and seasonal menus. As a result, 1 million customers had visited just in 3 years after its launch, and 100 millions had visited in 2012 after VIPS’s successful transformation into a ‘premium steakhouse’ by strengthening its traditional steak menu and interior in 2010. A premium steakhouse VIPS is currently standing as the leader of the family restaurant industry in Korea and is one of the most well known brands in CJ Foodville as well. Currently, VIPS has the most various steak items among all family restaurants, with 19 different kinds of steak, and is loved for its traditional steak and differentiated cooking method which none of Korean family restaurant could provide. By popular- izing premium steak such as dry-aged steak and porterhouse steak, which could be tasted only in high-end steakhouse, VIPS is fully performing its role as the No.1 brand in Korean family restaurant industry. Also, VIPS introduced a new concept of ‘salad bar’ in 1997 when launched, creating its differentiated point. VIPS has been loved for its menus with a concept of ‘health’ and ‘well-being’ and for premium menus including salmon and shrimp, which wasn’t easy to meet in regular restaurant. Its salad bar has been pursuing ‘health’, ‘freshness’, and ‘diversity’ by offering more than 2,000 menus for 15 years. VIPS plans to extend its business abroad, starting with its entry into Chinese market in 2012. With its operating know-how in Korea and localized menu, service, and marketing, VIPS pur- sues its goal as a Nd.1 brand in China and will jump into the level of leading global brands. TOUS les JOURS means ‘Everyday’ in French and is a healthy bakery with different ingredients.

Tous les Jours CJ FOODVILLE Authentic bakery www.tlj.co.kr | www.cjfoodville.co.kr

Healthy bakery with different ingredients

TOUS les JOURS (TLJ) mean ‘Everyday’ in French and is a healthy bakery with different ingredients including flour, salt, and sugar, which are essential materials to bake bread. As Korea’s first oven bakery, providing fresh bread baked in store, TLJ provides healthy, fresh, and authentic European bread and cake, using flour exclusively made for baking, bay salt, and xylose sugar. TLJ has grown with the history of the Korean franchise bakery and has been pursuing its objective of ‘making healthy bread with sincerity through natural ingredients and traditional method’. TLJ supplies half-finished goods, including frozen dough, man- ufactured with premium ingredients and advanced technology, to franchises through Cold Chain System. It also well system- ized a process of manufacture with TLJ’s unique manuals from thaw, fermentation to baking. Establishing its 1,000th store on July 2008, TLJ has further- strengthened its technical capability and system that cannot be easily emulated both at home and abroad to lead the bakery industry and has also laid the foundation for global business by completing registration of business name in the United States, Japan, China, Thailand, and Indonesia. In addition to establishing its status as the leading franchise bakery by providing healthy bread with different natural ingredients, TLJ plans to open more than 2,000 stores overseas by 2017 to leap forward as a global franchise bakery. BIBIGO is a compound word formed from Korean word ‘bibi-da (to mix)’ and English word ‘to-go’, and is a global Korean food brand, aiming to capture the world with a taste of Korean food mainly of bibimbap. BIBIGO CJ FOODVILLE Korean Healthy Fresh Kitchen www.bibigo.co.kr | www.cjfoodville.co.kr

Korean Healthy Fresh Kitchen

As the frontrunner of the CJ’s Korean food globalization proj- ect, Bibigo is a global Korean food brand, which customized bibimbap, one of the Korean leading healthy foods, into for- eign tastes with a concept of ‘Healthy’ and ‘Fresh’. In addition to ‘Bibigo Rice’, which is a new salad-type bibimbap full of vegetables and Korean herbs, customized to Westerner, customers can enjoy various Korean tapas as well. Customers can create their own bibimbap, choosing rice balls-white rice, black rice, organic barley, and sticky barley-, toppings -charcoal grilled meat, chicken breast, and tofu-, and sauces –redpep- per paste, ssamjang, sesame, and citron soy-to meet individual preferences. Various operation methods, including Quick Service Restaurant (QSR) similar to McDonald’s, Casual Dining Restaurant (CDR) where Korean food can be enjoyed in modern and casual dining environment, and Bar & Dining concept emphasizing premium image, have been adopted to make fast global expansion possible. Bibigo, to capture world’s taste not as an exotic Asian food but as a trendy food culture by satisfying ‘health’, ‘diet’, and ‘taste’! As it seeks to expand worldwide from England, China, the United States, Japan, Vietnam and Singapore, Bibigo intro- duces the excellence of Korea and its food culture to the whole world through globalizing Korean food and feels great pride to become the frontrunner in contributing to the increase of the national brand value. A Twosome Place means a PLACE for everyone, including A (myself), TWO (couple, friend), and SOME (friends), to relax.

A TWOSOME PLACE CJ FOODVILLE premium Dessert cafe www.twosome.co.kr | www.cjfoodville.co.kr

Premium Dessert Cafe

A Twosome Place is a premium dessert cafe where one can fully enjoy ‘one’s own small happiness’ and is a brand that al- lows to experience ‘dessert culture’ to please both the eye and the tongue. Based on its own technical capability accumulated through extensive bakery business, A Twosome Place is leading differentiated dessert culture through specializing premium desserts, which cannot be tasted in existing coffee shops. A perfect harmony between brand new dessert and coffee with profound scent and flavor delivers not only a ‘sweet happiness’ but also a ‘small indulgence’ in our daily lives. A Twosome Place provides deep-roasted coffee to maintain its original deep and rich scent and flavor in the best condition. Various kinds of rich moist, fresh cake made by professional patissier at the store and unique, fancy premium desserts are the pride of A Twosome Place. Also, a great variety of premium dessert including fresh yogurt ice cream and authentic Europe- an macaroon, and sandwich with fresh ingredients pleases the senses. Take your own time to relax with warm coffee, feel the pleasure of sweet dessert with your lover, and enjoy the happiness of having a party with your friends at A Twosome Place. Twosome Coffee is a convenience cafe where you can have a delightful experience.

TWOSOME Coffee CJ FOODVILLE convenience cafe www.twosome.co.kr | www.cjfoodville.co.kr

Convenience Cafe

Twosome Coffee is a Convenience Cafe where you can have a delightful experience and a family brand of premium dessert cafe, A Twosome Place. Plus (+) on Twosome Coffee logo means a differentiated concept of being a plus (+) on the customers’ lives with careful concerns. In addition to deep-roasted coffee full of true scent and flavor of its coffee beans, Twosome Coffee is a trendy spot where you can enjoy fresh and unique desserts such as waffle sand, cotton candy affogato, and cube choux. Come and visit Twosome Coffee, where you can have a delightful experience, your boring daily life can be changed! China Factory is a compound word combining ‘China’ and ‘Factory’ and contains meaning of endless creation of tasty Chinese cuisine with magnificent food show. China Factory CJ FOODVILLE Chinese restaurant www.chinafactory.co.kr | www.cjfoodville.co.kr

Unconventional Chinese Casual Dining

China Factory is a place to eat out with joy where customers can have a dimsum buffet, desserts, and tasty cuisines with magnificent cooking shows. China Factory, as can be associ- ated with its brand name, pleases customers’ senses by magnificent cooking shows with fire at ‘Factory’-type open kitchen. Also, 6 types of fragrant tea and over 50 kinds of traditional or fusion Chinese cuisines including chicken & duck, seafood, vegetable & salad, and beef & pork are prepared for the joy of choice. Customers can enjoy a dimsum buffet with 15 kinds of dimsum made on the spot by Chinese dimsum expert chefs. Cold Stone Creamery is a premium ice cream shop where customer can create ‘his/her own fresh ice cream on a frozen granite stone’. COLD STONE Creamery CJ FOODVILLE premium icecream www.icoldstone.co.kr | www.cjfoodville.co.kr

Fresh and Healthy Premium Ice Cream Brand

With a concept of ‘mixing’ ice cream on a frozen granite stone at -9oC, Cold Stone Creamery enjoys sensational popularity and is recording the fastest growth rate in the United States. After its first store opened in Arizona in 1988, Cold Stone Creamery is a global premium ice cream brand with more than 1,700 stores worldwide. When customer chooses preferred ice cream and toppings out of 10 ice creams and 40 toppings, cheerful Cold Stone staffs will quickly mixes, which could create 11.5 million types of combination, providing a tasty ice cream ‘just for you’. Loco Curry is an unconventional curry restaurant where curry is made of selected spices.

LOCO CURRY CJ FOODVILLE Welcome to the world of taste www.lococurry.com | www.cjfoodville.co.kr

Unconventional Curry Made of Select Spices

Loco Curry is an unconventional curry restaurant, presenting abundant taste and flavor through various menus made by 23 spices carefully selected and blended by curry experts, deep taste of sauce which is brewed for over 24 hours, and fresh ingredients delivered every morning. After selecting one ‘color and taste’ from 3 choices –deep and rich ‘brown sauce’ made of beef broth, spicy and tasty ‘red sauce’ mixed with chilly, black pepper, tomatoes, and cream, and nutty and tender ‘yellow sauce’ mixed with mild spices, yogurt, apple, banana, and fresh cream-, various toppings such as croquette, deep-fried shrimp, pork cutlet, and squid ring are added to enjoy richer and more unique taste. Loco Curry offers curry made by chef at an open kitchen when it’s ordered, not simply warming pre-made curry. Cheiljemyunso, Cheil means No.1, Jemyunso means noodle shop in Korean, is a noodle restaurant that touches customers by offering the best noodles, following Korean traditional noodle making method with the devotion and consideration of a master. cheiljemyunso CJ FOODVILLE cheiljemyunso www.cheiljemyunso.co.kr | www.cjfoodville.co.kr

Noodle Making Master’s Restaurant

Cheiljemyunso is a noodle restaurant that touches customers by offering the best noodles, following Korean traditional noodle making method with the spirit and devotion of a master. Noodle making master makes udon noodles only using flour, water, and bay salt, ferments the noodles at the noodle-making room at 20oC-26oC for over 24 hours, boils in a large cauldron at an open kitchen in the store, to create a bowl of chewy, tasty udon. Cheiljemyunso with the history and know-how of CJ that has been producing flour for over 60 years! With the motto of providing ‘taste that moves the heart of Kore- ans’, bringing back all those memories and nostalgia of noodle shops, Jemyunso in Korean, in the past, Cheiljemyunso will establish itself as the leading noodle restaurant to introduce Korean noodle. The Steak House is a traditional New York style premium steak house made by VIPS.

The Steak House by VIPS CJ FOODVILLE ultimate steak experience www.thesteakhouse.co.kr | www.cjfoodville.co.kr

Traditional New York Style Premium Restaurant

The Steak House by VIPS is a fine dining restaurant that carefully selects the highest grade beef and perfectly cooks the best steak with traditional New York steak cooking method. The Steak House by VIPS serves various traditional steaks such as Porterhouse Steak that has both sirloin and filet mignon which is attached on both sides of T-shaped bone and Dry-Aged Steak with extraordinary taste and sooth tender meat by ‘drying’ the highest grade rib eye for 2~3 weeks in an exclusive aging cooler at an appropriate temperature and humidity. Taste the essence of premium steak and enjoy The Steak House by VIPS where you can feel like being at NY Manhattan! SeafoodOcean is a seafood family restaurant where various seafood cuisines can be enjoyed in a place with freshness and natural beauty of the ocean. SEAFOODOCEAN CJ FOODVILLE seafood restaurant www.seafoodocean.co.kr | www.cjfoodville.co.kr

Traditional Seafood Family Restaurant

SeafoodOcean provides differentiated and unique seafood cuisines through its new recipe and presentation method of various, high quality seafood to maximize each of their own taste. Various cuisines cooked by diverse, distinctive methods such as boiling, grilling, and frying can be enjoyed and unlike other seafood buffet restaurants, customers can also enjoy main menu with fresh seafood. In addition, natural ocean-themed interior adds the joy of feeling as if customers go for a picnic in comfortable, cozy deep sea. Fisher’s Market is an expression of its strong will to deliver fresh seafood directly to customers.

FISHER’S MARKET CJ FOODVILLE seafood buffet restaurant www.fishersmarket.co.kr | www.cjfoodville.co.kr

Seafood Buffet Restaurant

Fisher’s Market is a premium seafood buffet restaurant with a healthy menu including sushi, rolls, and salads that all age group can enjoy. Customers can taste both various cuisines made by chefs at an open kitchen and buffet dishes from sushi & roll section, salad bar, Chinese food section, fried food bar, grill section, noodle section, donburi section, oden section, and bakery section. With its pleasant atmosphere, friendly service, and various amenities for family and group, Fisher’s Market is the best restaurant to spend valuable time with good people. The Place is a new concept of New York style casual dining cafe where fresh and various foods can be enjoyed at a reasonable price. THE PLACE CJ FOODVILLE New york style dining cafe www.cafetheplace.com | www.cjfoodville.co.kr

New York Style Casual Dining Cafe

The Place is a New York style casual dining cafe where 100 types of various menus such as salad, appetizer, pizza, pasta, sandwich, waffle, cake, coffee, beer, and wine can be enjoyed at a reasonable price in a comfortable, refined atmosphere. The Place has established itself as an attractive spot to nearby workers and young people with its exotic atmosphere reminis- cent of casual restaurant in Manhattan, unconventional operation method, various menus at a reasonable price, and excep- tional taste. Customers choose menus on the preference from salad bar with the price set by a weight as a unit. The Place appeals to customers with its various menus, reasonable price, and competitive taste compared to first-class restaurant. VIPS BURGER is a healthy and fresh premium homemade burger made by VIPS.

VIPS BURGER CJ FOODVILLE premium homemade BURGER www.vipsburger.co.kr | www.cjfoodville.co.kr

Healthy and Fresh Premium Homemade Burger

VIPS Burger, made up of Australian beef patty full of gravy de- veloping the know-how of premium steak house VIPS, fresh and smooth bun baked by technical capability of TOUS les JOURS, and fresh vegetables such as onion, tomato, pickle, and lettuce, provides rich taste of premium homemade burger. VIPS Original Burger consisting of homemade patty, cheddar cheese, and fresh vegetables and VIPS Classic Burger with ba- con and more vegetables are the most popular menus. VIPS Burger provides fun and cheerful service with its camper-van- shaped store. VIPS Burger will continue to make the highest quality premium homemade burger at a reasonable price and extend its business.