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CJ Foodville CJ FOODVILLE CJ FOODVILLE BROCHURE 2012 地址 : 首尔市中区东湖路330 CJ第一制糖大厦7~8层(邮编 : 100-400) 电话号码 : 1577-0700 网站 : www.cjfoodville.co.kr CJ FOODVILLE BROCHURE 2012 About cj foodville 奇趣无限、超乎想象！ 以‘通过Multi Brand提供一流口味和服务的Global 饮食文化企业’ 为目标的CJ Foodville正在 ABOUT CJ FOODVILLE 复合式餐饮文化空间- 创造新的饮食文化。CJ Foodville不仅开发并打造了Multi Brand, 还以这种事业力量为基础, ‘CJ美食世界’ 于2011年在CJ第一制糖中心开设了可在一处体验CJ Foodville和 CJ第一制糖17个品牌的复 CJ Foodville是Food(饮食)和Village(庄园)的合成词, 正如共同生活在一个庄园里的家人和邻里们, 通过舒适的就餐环境分享幸 合式餐饮文化空间- CJ 美食世界 ‘CJ FoodWorld’。 饮食行业最初的 ‘一站式’ 体验空间-CJ美 福和亲情, 这一名称也蕴含着打造舒适, 美好家族餐厅的愿景。 食世界, 内设栽培饮食原材料的体验型 ‘农田’, 还有各种餐厅和咖啡屋, 面包店, 以及超市和料 理体验室等, 能让顾客亲自体验食品的制作过程, 引领着全新的饮食文化。 走出韩国， CJ Foodville 的各种品牌不仅在国内得到了认可, 还进军海外主导着韩国的饮食事业。使用天 满足全球人的口味。 然健康材料的面包品牌-多乐之日 (Tous les Jours), 从2004年进军美国为起点, 目前已进 入中国, 越南, 菲律宾, 印度尼西亚的饮食市场, 还计划进军柬埔寨, 马来西亚等区域。韩餐全球 化品牌-必品阁 (Bibigo) 已在美国, 中国, 新加坡, 英国开设了连锁店, 将预计进军欧洲和亚洲等 其他国家, 让世界各地的人们享受韩国的拌饭。另外, VIPs和 Twosome 也在中国迈出了第一 步，与多乐之日, 必品阁等一并构成了综合饮食服务空间，并得到了很好的效果。此外, 第一制 面计划开拓英美市场, 由此可见, CJ Foodville 在全球市场提供了韩国特有的饮食文化和价值, 起到了引领全球饮食业发展的中枢作用。 公司概要 公司名称_ CJ Foodville(株) 事业开始日期_ 1994年 2月 CJ Foodville 设立日期_ 2000年 7月 开启全球化餐饮文 1994 年以家族餐厅事业为起点发展至今的 CJ Foodville, 于1997年开发独具一格的家族餐厅 代表理事_ Min-Heoi Heo 化企业的新起点 品牌-VIPS并成功上市, 这成为发展成专业餐饮企业的坚实基础。其后的2000年从CJ株式会社 电话号码_ 1577-0700 分离，另立门户, 成长为专门餐饮企业, 2006年10月经整合集团的连锁事业部门, 一流的综合 餐饮服务企业由此诞生。 网站_ www.cjfoodville.co.kr 地址_ 首尔市中区东湖路330 CJ第一制糖大厦7~8层(邮编.100-400) CJ Foodville是Food(饮食)和Village(庄园)的合成词, 正如共同生活在一个庄园里的家人和邻 主要营业地点_ 首尔(本社) 镇川/阴城(工厂)及分店 里们, 通过舒适的就餐环境分享幸福和亲情, 这一名称也蕴含着打造舒适, 美好家族餐厅的愿 , 连锁店 直营/加盟(包括国内外)_ 1,800多家 景。又是CJ Foodville希望通过餐饮空间, 向顾客提供令人感动的温馨服务的强烈意愿。 14种多样的品牌， CJ Foodville通过追求独具一格的味道和品质的OnlyOne 精神, 以10多年来的经验技术积累, 带您走进1800种欢乐世界。 开发出了具有创造性和独一无二的品牌, 截至2012年止, 共经营14个餐饮连锁品牌和综合餐饮 文化空间 ‘CJ Foodville’。 餐饮品牌有专营传统牛排的VIPS, 韩餐全球化品牌 Bibigo, 专营海鲜的家族餐厅SeafoodOcean 和 Fisher’s Market, 具有中餐特色的 China Factory, 纽约式 Dining Cafe The Place, 纽约正宗 牛排餐厅 The Steak House by VIPS, 面条专营店-第一制面所, 手制汉堡专营店-VIPS Burger, 咖喱专营店-Loco咖喱等, 全国已有120多家直营连锁店。 连锁事业部门, 现有使用新鲜健康材料 的面包品牌-多乐之日 (TOuS les JOurS), 备受赞誉的高级咖啡品牌 A Twosome Place, 休闲 咖啡品牌 Twosome Coffee, 新鲜健康的高级冰淇淋专营店 酷圣石 冰淇淋 (Cold Stone Cream- ery)等, 在全国有1700多家直营/加盟连锁店。 02 03 CJ FOODVILLE BROCHURE 2012 cj foodville business CJ FOODVILLE BUSINESS CJ FOODVILLE BRAND CJ Foodville 共有14个餐饮&连锁品牌和复合式餐饮文化空间- CJ 美食世界。这里将为顾客提供充分享受和体验饮食文化所有 过程的, CJ独具一格的幸福生活新模式。 TOUS LES JOURS_ 多乐之日 使用健康材料的面包 | 多乐之日是以新鲜材料和精益求精的专业精神烘焙而出的健康美味面包 品牌。Tous les Jours 法语意为 ‘每天每日’, 寓意现场烘焙出炉的新鲜面包, 成为国内最初的 烘焙面包品牌。面包具有天然材料所具有的浓郁香味, 由于采用新鲜材料和自然方式精心烘焙, 因此确保了面包和蛋糕的健康美味。 VIPS_ 味愛普思 My No.1 牛排店 | 无需向海外支付特许权的韩国本土品牌-VIPS, 提供唯有高级牛排餐厅 才能品尝到的正宗高级牛排, 以及每个季节不同的新鲜自助沙拉, 是男女老少都非常喜欢的品 牌。VIPS如同其名- ‘Very Important Person’s Society’ 所表达的含义, ‘将每位顾客视为贵 宾’ 奉为宗旨, 为提供一流的服务和口味而竭尽全力。 bibigo_ 必品阁 Korean Healthy Fresh Kitchen | 作为CJ的韩餐全球化项目的一个重要环节, 必品阁 (bibigo)以 ‘新鲜’ 和 ‘健康’ 为主题, 以韩餐固有的口味与传统拌饭的特点为基础, 按照每位顾 客的口味, 可以自由选择米饭, 浇头, 酱料的新概念韩式餐厅。 其具有 ‘拌饭’ 和 ‘拌’ 的韩国语语源，加上 ‘To-go’ 之意的必品阁以Healthy & Fresh为主题, 是让每位顾客吃出健康的全球化的韩餐品牌。 CJ FOODWORLD 超乎想象! CJ美食世界是首创, 最佳, 与众不同的 OnlyOne 饮食 文化滋生发展的食品行业最初体验型美食空间。60多年的传统饮食文化和17种CJ代表性品 A TWOSOME PLACE 牌美食汇集在此, 引领着新鲜, 美味, 健康的饮食文化, 能让每位顾客体验超乎想象的新概念饮食世界。 高级休闲咖啡屋 | A Twosome Place 是高级休闲咖啡店, 其中 ‘A’ 表示 ‘一个人’, ‘TWO’表 示 ‘两个人/恋人, 朋友’, ‘SOME’ 表示 ‘同事’, ‘PLACE’ 表示任何人都可以在此休息, 相聚的 五感体验 CJ ‘场所’。在这里不仅能享受现场烘焙出的香醇浓郁的咖啡, 还能品尝专业西点师亲自制作的蛋糕 和马卡龙等各种甜点, 这些都打造了 ‘A Twosome Place’ 独具一格的品牌形象。 CJ 美食世界内设种植着稻谷, 豆类的室内农田, 还展示了从面粉, 白糖, 手制火腿等基础材料到点心, 饮料等产品的制作过程, 以及追求自然, 原汁 原味的烹调过程, 餐饮服务, 还有购物, 创业等各种饮食文化, 是让人们能以 ‘一站式’ 尽情享受的 OnlyOne Place。CJ美食世界体现了CJ一直以来 坚持的自然主义理念, 可以通过五感体验饮食文化的所有过程, 这就是CJ为顾客提供的幸福甜美的生活方式。 地址 : 首尔市中区东湖路330, CJ第一制糖中心(退溪路5街十字路) TWOSOME COffEE_ 途尚咖啡 美食世界 CJ第一制糖中心店 营业时间 休闲咖啡屋 | Twosome Coffee是 为迎合年轻一代的口味而诞生的新概念咖啡店, 标志中 1F L’Atelier 多乐之日-平日 07:00 ~ 22:00 | 周六 08:00 ~ 22:00 | 周日 09:00 ~ 22:00 的“+”表示将成为顾客的忠实伴侣。 这是 A Twosome Place的姊妹品牌, 除了咖啡, 在这里 B1 Olive Young_ 平日 08:00~22:00 | 周末10:00~22:00 还能享受棉花糖阿法奇朵, 立体泡芙等特色甜点。我们将通过独具一格的产品和室内装修风格, 餐饮品牌_ 11:00 ~ 22:00(三好鱼丸, Freshian brasserie : 只限平日开放至 凌晨24点) 优质的服务, 让所有顾客享受轻松愉悦的休闲生活。 04 05 CJ FOODVILLE BROCHURE 2012 cj foodville business COLD STONE CrEamEry_ 酷圣石冰淇淋 能在现场享受新鲜原料的高级冰淇淋品牌 | 1988年在美国亚利桑那第一次开业的酷圣石, The STeak houSe by VIPS 目前全世界已拥有1700多家连锁店。在特制的-9℃低温冰冻大理石上炒制10多种口味的冰淇 纽约正宗高级牛排餐厅 | The Steak House by VIPS 严选最佳的牛肉, 通过纽约正宗牛排烹 淋和40多种配料, 会搭配出1150万种充满个性的冰淇淋。不仅可品尝到甜蜜的冰淇淋, 还能体 调法完美烤制一流牛排的 Fine Dining餐厅。高雅的装修不仅能享受纽约曼哈顿的异国风情, 还 验充满欢乐的制作工艺。 能品尝干式熟成牛排等各种正宗高级牛排。 China FaCtory 独具特色的休闲中餐厅 | 这里无限提供自助小笼包和点心, 还能体验各种美味佳肴和精彩的 LOCO CURRY Food秀, 是情趣和养生融为一体的餐饮空间-China Factory。顾名思义, 这是通过 Factory型 风味独特的咖喱专营店 | Loco Curry 是咖喱专门店, 精选 23种高品质香料, 经过 24小时以 开放式厨房, 在艳丽的火花上进行精彩的料理秀, 同时有美味可口的料理沿着旋转轨道展现在顾 上熟成的酱料，加上以每天早上供应的新鲜材料制作而成的各种咖喱食品，味美绝伦，其诱惑 客面前的休闲中餐厅。还有六种浓浓香茶和共50多种可口的正宗&融合式中国料理, 能让顾客 让顾客不可抵挡。浓郁的蓝酱, 麻辣的红酱, 鲜香的黄酱等三色咖喱酱当中, 可按喜欢的口味选 大饱口福。 择, 让您尽享各种美味佳肴。 THE PLACE FISHER’S MARKET 纽约风情 Dining CAfE THE PLACE | 纽约风情的 Dining Cafe The place, 这里是 海鲜自助餐厅 | 犹如广阔舒畅的大海般让人感觉舒适, 大方的FISHER’S MARKET, 这里提供 以合理的价格, 在舒适温馨的氛围中享受沙拉, 开胃菜, 比萨, 意大利面, 三明治, 华夫, 蛋糕, 各种寿司, 饭卷, 沙拉等男女老少都爱吃的新鲜, 健康的料理, 是海鲜自助餐厅。 料理师在开放 咖啡, 葡萄酒等各种料理的具有异国风情的 Dining Cafe。黑白相间的简约大方装饰, 让人 式厨房现场烹调各种料理, 不仅能欣赏精彩的烹调秀, 还能品尝寿司, 饭卷, 沙拉, 烤, 联想起曼哈顿的休闲餐厅, 犹如购物一般任您挑选的丰富多样的菜品, 以及经济实惠的价格, 油炸食物等丰盛美味的料理, 让顾客享受无限乐趣。 加上毫不逊色于其他高级餐厅的美味佳肴是 The place 特有的魅力。 SEAFOODOCEAN VIPS BURGER 正宗海鲜家族餐厅 | SeafoodOcean 使用帝王蟹, 龙虾等营养美味的各种高级海鲜, 并根据各 健康新鲜的高级手制汉堡 | 采用高档牛排餐厅 Vips 独特的烹制技术开发出的肉汁丰富的澳 种海鲜特有的原汁原味开发出了新的烹调方法，为顾客提供新鲜可口的海鲜餐。 洲牛排, 夹在采用多乐之日技术烤制的面包内, 加上新鲜洋葱, 番茄, 酸黄瓜, 生菜等, 满满的 这里通过蒸, 烤, 炒, 炸等各种烹调法, 提供享誉世界的代表性海鲜料理, 除了主菜品之外还能享 馅料能满足人们的味觉。健康的材料更让人放心。另外, 露营车模型的独特装修打造了舒适且 受120多种新鲜的海鲜料理, 堪称是世界一流的海鲜餐厅。 充满奇趣的氛围。 第一制面所 ‘自家面’ 面条专门店 | “第一制面所” 是以精益求精的专业精神和传统的制作方式, 提供一流 面条的倍受顾客喜爱的面条专营店。这里有精心制作的乌冬面, 素面, 荞麦面, 米面等各种面条, 能让品尝面条的人们回忆起儿时家乡的味道, 使顾客们感动的心绪油然而生。 06 07 CJ FOODVILLE BROCHURE 2012 cj foodville’s GlobAl business CJ foodville’S GLOBAL BUSINESS 多乐之日于 2004 年首次打开美国市场, 迈出了海外进军的步伐, 2005年在中国北京开设了一号店, 2010年 5月推出的必品阁 (bibigo)是为了广泛宣传韩食的优秀性而推出的韩餐全球化品牌。 多乐之日计划2012年除了进军印度尼西亚市场, 还会打入柬埔寨, 马来西亚等市场, 将在全东 南亚积极开设连锁店, 力求以 ‘东南亚面包市场销售率占第一位’ 为目标, 将促进综合性的战略 方针。 必品阁 bibigo 2010年 5月推出的必品阁(bibigo)是为了广泛宣传韩食的优秀性而推出的韩餐全球化品牌。 于2010年8月在海外最早开业的北京店, 销售额的30%为外卖, 这说明很多中国人视拌饭为便 利的健康营养餐, 美国LA店的石锅拌饭得到了众多食客的追捧, 还在当地形成了很多拌饭迷。 与人民日报, 环球时报一并深受读者喜爱的报纸-中国青年报以 ‘将超载的胃停泊在必品阁里’ 为题目介绍了韩食对人体健康的有益性等, 必品阁持续受到了海外媒体的关注。 必品阁于2012年在中国北京和美国, 新加坡等地增设了新的连锁店, 还在欧洲和日本, 东南亚 等新的市场成功地迈出了脚步。并且, 将在世界各地连锁店通过持续的本土化策略, 2013年开始与当地大型餐饮企业联手促进Joint Venture或Master Franchise, 由此正式拓展 本土市场。 计划到2016年, 海外市场会扩大到20多个国家, 还会打造家庭餐和外食领域中首创的韩餐全球 化专门品牌, 以及销售额达2兆元(韩币) 的超级品牌。 GLOBAL NETWORKS TOUS LES JOURS TWOSOME COFFEE US_ 23, CHINA_ 25, VIETNAM_ 25, INDONESIA_ 9 CHINA_ 6 PHILIPPINES_ 9, CAMBODIA_ 3 MALAYSIA_ 3 VIPS CHINA_ 1 BIBIGO US_ 4, CHINA_ 6, VIETNAM_ 1, JAPAN_ 7, CJ FOODWORLD SINGAPORE_ 3, UK_ 1 CHINA_ 1 多乐之日 多乐之日于 2004 年首次打开美国市场, 迈出了海外进军的步伐, 2005年在中国北京开设了一 CJ FOODWORLD 一站式复合文化空间CJ FoodWorld正式进军北京市场。CJ FoodWorld丽都店是以多乐之日, Tous les Jours 号店, 2007年6月在胡志明市开设了越南一号店, 2011年连续在菲律宾和印度尼西亚开设了连 必品阁, 味爱普思, 途尚咖啡等集为一体的海外第一家复合文化空间。不断开发自主品牌的CJ 锁店。截止至2012年, 在美国, 中国, 越南, 菲律宾, 印度尼西亚, 马来西亚, 柬埔寨等国家, 直 Foodville以丽都店为旗舰店, 让CJ Foodville走进世界的每一个角落, 创造新的饮食文化世界！ 营/加盟连锁店将达到90余家。 最近多乐之日在海外成效最为显著的市场就是东南亚。 以2007年进军越南市场为起点, 2010 年在菲律宾, 2011年在柬埔寨, 马来西亚通过与当地企业签约加盟连锁合同, 约定收取品牌使 用费及手续费, 提供技术支援及出售品牌使用权。 在越南, 多乐之日倍受青睐, 堪称是 ‘面包韩流’。多乐之日于2007年6月在越南开立一号店以 来, 目前为止共开设了20家直营连锁店, 尤其从2010年开始加快步伐, 现在已经成为了越南市 场的No.1面包店。 08 09 CJ FOODVILLE BROCHURE 2012 cj foodville history CJ FOODVILLE HISTORY 1994 CJ第一制糖 推出餐饮事业部 2008 多乐之日 突破1,000号店 ‘SKYLARK’ 品牌上市 阴城工厂 获得 安全保健经营体系(KOSHA18001)认证(12/23) 1997 国内单独品牌 ‘VIPS’ 品牌上市 一号店 登村店 开业 2009 ‘The Steak House by VIPS’ 品牌上市 ‘多乐之日’ 品牌上市, 一号店九里校门店开业 荣获残疾人雇佣信赖企业、劳动部长官奖(True Company)金奖 多乐之日冷冻面团工厂竣工(忠清北道 阴城 大所工厂内) 2010 ‘A Twosome Place’ 突破100号店 1999 多乐之日 1999年 被选为连锁企业优秀品牌 多乐之日 ‘健康美味的面包’ 新BI上市 VIPS(味愛普思), 韩国No.1 牛排餐厅 SI 东滩店开业 2000 VIPS顾客 突破100万名 进军海外拌饭专门品牌 ‘必品阁’ 上市及中国, 美国, 新加坡1号店开业 从第一制糖(株) 分立, 以 CJ Foodville(株) 为名另立门户 独具特色的咖喱专门店 ‘Loco Curry’ 开业 2002 ‘A Twosome Place’ 品牌上市 2011 1828年轻一代专用休闲咖啡厅 ‘Twosome咖啡’ 上市 ‘多乐之日’ Concept Store 江南站店开业 2003 ‘After The Rain’, ‘Czen’, ‘Hancook’ 品牌上市 ‘第一制面所’, ‘VIPS Burger’ 品牌上市 ‘多乐之日’ 印度尼西亚一号店开业 2004 多乐之日美国一号店开业 ‘多乐之日’ 菲律宾一号店开业 A Twosome Place 突破200号店 2005 ‘Czen’, ‘After The Rain’ 并购 复合式餐饮文化空间 ‘CJ美食世界’ 开业 多乐之日中国一号店开业 ‘Cafe Sobahn’, ‘n-GRILL’ 品牌上市 2012 必品阁 英国伦敦店 开业 必品阁英国皇家V & A(维多利亚 & 阿尔伯特)博物馆 韩食晚餐 宴会 2006 VIPS荣获CJ OnlyOne客户服务部门大奖 VIPS(味愛普思), Twosome Coffee(途尚咖啡) 中国1号店开业 ‘Bangkok9’, ‘SeafoodOcean’, ‘Cold Stone Creamery’ 品牌上市 ‘CJ美食世界’ 首家海外店-中国北京丽都地区开业 CJ(株) 面包事业部并购 必品阁 日本一号店开业 ‘China Factory’, ‘Fisher’s Market’, ‘ The Place’ 品牌上市 ‘多乐之日’ 柬埔寨一号店开业 ‘多乐之日’ 马来西亚一号店开业 2007 ‘Dono Studio’ 品牌上市 ‘多乐之日’ 越南 20号店开业 10 11.
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