VIPS is an abbreviation for ‘Very Important Person’s Society’ and strives to ‘treat each and every customer as a VIP guest’. VIPS CJ FOODVILLE MY NO.1 STEAK HOUSE www.ivips.co.kr | www.cjfoodville.co.kr My No.1 Steakhouse After establishing its first store Deungchon branch in 1997, Ko- rea’s homegrown brand VIPS has been steadily loved by all age groups by providing premium steak and salad bar with various dishes and seasonal menus. As a result, 1 million customers had visited just in 3 years af- ter its launch, and 100 millions had visited in 2012 after VIPS’s successful transformation into a ‘premium steakhouse’ by strengthening its traditional steak menu and interior in 2010. A premium steakhouse VIPS is currently standing as the leader of the family restaurant industry in Korea and is one of the most well known brands in CJ Foodville as well. Currently, VIPS has the most various steak items among all fam- ily restaurants, with 19 different kinds of steak, and is loved for its traditional steak and differentiated cooking method which none of Korean family restaurant could provide. By popular- izing premium steak such as dry-aged steak and porterhouse steak, which could be tasted only in high-end steakhouse, VIPS is fully performing its role as the No.1 brand in Korean family restaurant industry. Also, VIPS introduced a new concept of ‘salad bar’ in 1997 when launched, creating its differentiated point. VIPS has been loved for its menus with a concept of ‘health’ and ‘well-being’ and for premium menus including salmon and shrimp, which wasn’t easy to meet in regular restaurant. Its salad bar has been pursuing ‘health’, ‘freshness’, and ‘diversity’ by offering more than 2,000 menus for 15 years. VIPS plans to extend its business abroad, starting with its entry into Chinese market in 2012. With its operating know-how in Korea and localized menu, service, and marketing, VIPS pur- sues its goal as a Nd.1 brand in China and will jump into the level of leading global brands. TOUS les JOURS means ‘Everyday’ in French and is a healthy bakery with different ingredients. TOUS LES JOURS CJ FOODVILLE AUTHENTIC BAKERY www.tlj.co.kr | www.cjfoodville.co.kr Healthy bakery with different ingredients TOUS les JOURS (TLJ) mean ‘Everyday’ in French and is a healthy bakery with different ingredients including flour, salt, and sug- ar, which are essential materials to bake bread. As Korea’s first oven bakery, providing fresh bread baked in store, TLJ provides healthy, fresh, and authentic European bread and cake, using flour exclusively made for baking, bay salt, and xylose sugar. TLJ has grown with the history of the Korean franchise bakery and has been pursuing its objective of ‘making healthy bread with sincerity through natural ingredients and traditional method’. TLJ supplies half-finished goods, including frozen dough, man- ufactured with premium ingredients and advanced technology, to franchises through Cold Chain System. It also well system- ized a process of manufacture with TLJ’s unique manuals from thaw, fermentation to baking. Establishing its 1,000th store on July 2008, TLJ has further- strengthened its technical capability and system that cannot be easily emulated both at home and abroad to lead the bakery industry and has also laid the foundation for global business by completing registration of business name in the United States, Japan, China, Thailand, and Indonesia. In addition to establishing its status as the leading franchise bakery by providing healthy bread with different natural ingre- dients, TLJ plans to open more than 2,000 stores overseas by 2017 to leap forward as a global franchise bakery. BIBIGO is a compound word formed from Korean word ‘bibi-da (to mix)’ and English word ‘to-go’, and is a global Korean food brand, aiming to capture the world with a taste of Korean food mainly of bibimbap. BIBIGO CJ FOODVILLE KOREAN HEALTHY FRESH KITCHEN www.bibigo.co.kr | www.cjfoodville.co.kr Korean Healthy Fresh Kitchen As the frontrunner of the CJ’s Korean food globalization proj- ect, Bibigo is a global Korean food brand, which customized bibimbap, one of the Korean leading healthy foods, into for- eign tastes with a concept of ‘Healthy’ and ‘Fresh’. In addition to ‘Bibigo Rice’, which is a new salad-type bibimbap full of vegetables and Korean herbs, customized to Westerner, customers can enjoy various Korean tapas as well. Customers can create their own bibimbap, choosing rice balls-white rice, black rice, organic barley, and sticky barley-, toppings -charcoal grilled meat, chicken breast, and tofu-, and sauces –redpep- per paste, ssamjang, sesame, and citron soy-to meet individual preferences. Various operation methods, including Quick Service Restaurant (QSR) similar to McDonald’s, Casual Dining Restaurant (CDR) where Korean food can be enjoyed in modern and casual din- ing environment, and Bar & Dining concept emphasizing pre- mium image, have been adopted to make fast global expansion possible. Bibigo, to capture world’s taste not as an exotic Asian food but as a trendy food culture by satisfying ‘health’, ‘diet’, and ‘taste’! As it seeks to expand worldwide from England, China, the United States, Japan, Vietnam and Singapore, Bibigo intro- duces the excellence of Korea and its food culture to the whole world through globalizing Korean food and feels great pride to become the frontrunner in contributing to the increase of the national brand value. A Twosome Place means a PLACE for everyone, including A (myself), TWO (couple, friend), and SOME (friends), to relax. A TWOSOME PLACE CJ FOODVILLE PREMIUM DESSERT CAFE www.twosome.co.kr | www.cjfoodville.co.kr Premium Dessert Cafe A Twosome Place is a premium dessert cafe where one can fully enjoy ‘one’s own small happiness’ and is a brand that al- lows to experience ‘dessert culture’ to please both the eye and the tongue. Based on its own technical capability accumulated through extensive bakery business, A Twosome Place is lead- ing differentiated dessert culture through specializing premium desserts, which cannot be tasted in existing coffee shops. A perfect harmony between brand new dessert and coffee with profound scent and flavor delivers not only a ‘sweet happiness’ but also a ‘small indulgence’ in our daily lives. A Twosome Place provides deep-roasted coffee to maintain its original deep and rich scent and flavor in the best condition. Various kinds of rich moist, fresh cake made by professional patissier at the store and unique, fancy premium desserts are the pride of A Twosome Place. Also, a great variety of premium dessert including fresh yogurt ice cream and authentic Europe- an macaroon, and sandwich with fresh ingredients pleases the senses. Take your own time to relax with warm coffee, feel the pleasure of sweet dessert with your lover, and enjoy the hap- piness of having a party with your friends at A Twosome Place. Twosome Coffee is a convenience cafe where you can have a delightful experience. TWOSOME COFFEE CJ FOODVILLE CONVENIENCE CAFE www.twosome.co.kr | www.cjfoodville.co.kr Convenience Cafe Twosome Coffee is a Convenience Cafe where you can have a delightful experience and a family brand of premium des- sert cafe, A Twosome Place. Plus (+) on Twosome Coffee logo means a differentiated concept of being a plus (+) on the cus- tomers’ lives with careful concerns. In addition to deep-roasted coffee full of true scent and flavor of its coffee beans, Twosome Coffee is a trendy spot where you can enjoy fresh and unique desserts such as waffle sand, cotton candy affogato, and cube choux. Come and visit Twosome Coffee, where you can have a delight- ful experience, your boring daily life can be changed! China Factory is a compound word combining ‘China’ and ‘Factory’ and contains meaning of endless creation of tasty Chinese cuisine with magnificent food show. CHINA FACTORY CJ FOODVILLE CHINESE RESTAURANT www.chinafactory.co.kr | www.cjfoodville.co.kr Unconventional Chinese Casual Dining China Factory is a place to eat out with joy where customers can have a dimsum buffet, desserts, and tasty cuisines with magnificent cooking shows. China Factory, as can be associ- ated with its brand name, pleases customers’ senses by mag- nificent cooking shows with fire at ‘Factory’-type open kitchen. Also, 6 types of fragrant tea and over 50 kinds of traditional or fusion Chinese cuisines including chicken & duck, seafood, vegetable & salad, and beef & pork are prepared for the joy of choice. Customers can enjoy a dimsum buffet with 15 kinds of dimsum made on the spot by Chinese dimsum expert chefs. Cold Stone Creamery is a premium ice cream shop where customer can create ‘his/her own fresh ice cream on a frozen granite stone’. COLD STONE CREAMERY CJ FOODVILLE PREMIUM ICECREAM www.icoldstone.co.kr | www.cjfoodville.co.kr Fresh and Healthy Premium Ice Cream Brand With a concept of ‘mixing’ ice cream on a frozen granite stone at -9oC, Cold Stone Creamery enjoys sensational popularity and is recording the fastest growth rate in the United States. After its first store opened in Arizona in 1988, Cold Stone Creamery is a global premium ice cream brand with more than 1,700 stores worldwide. When customer chooses preferred ice cream and toppings out of 10 ice creams and 40 toppings, cheerful Cold Stone staffs will quickly mixes, which could create 11.5 million types of combination, providing a tasty ice cream ‘just for you’. Loco Curry is an unconventional curry restaurant where curry is made of selected spices. LOCO CURRY CJ FOODVILLE WELCOME TO THE WORLD OF TASTE www.lococurry.com | www.cjfoodville.co.kr Unconventional Curry Made of Select Spices Loco Curry is an unconventional curry restaurant, presenting abundant taste and flavor through various menus made by 23 spices carefully selected and blended by curry experts, deep taste of sauce which is brewed for over 24 hours, and fresh ingredients delivered every morning.