000 Mens Hotspot Update Flagship Stores

RIVER ISLAND

1 Planogram flagship stores

FOOTWEAR NON

Outerwear block

SMART 2- Navy & Berry

=Puffa block

=Suede- Planogram block Knitwear block CASUAL

SMART 1- SMART Neutrals

JERSEY

Priority 1-Mono Priority 2- embroidered

FRONT ZONE

Denim is an anchor department & should not be moved.

Ideally denim should sit on the Casual side between and casual knit/ 2 Key Points flagship stores

This is a Spring hotspot update. The main spring layout for mens will be issued week 10.

Base Layout / Densities • Continue to block denim within the dept. Chino shorts should go into Jersey 2. • Base layout should be reviewed as per zone plan making sure floor fixtures have space around them. • Matching jersey sets are a key item and should be shown on hotspots or full hanging in a • Front zone densities should be followed - Don’t cram. wall. • Work to your “spring densities” floors should feel lighter • Outwear to be positioned at the back of casual. & not over filled to allow for side hanging to be used. Blocked mid floor. • Review wall configuration - Check arm heights are not too high & customers can reach product. Denim • Denim continues to be a big focus. Key points New for Spring • Merchandise fashion fits focally in dept & • Menswear will take on a “buy now, wear now” strategy for highlight with relevant new denim graphics. January and February this year. • Show new BOBBY & JIMMY fits in a wall and NOT • The shopfloor will be split between smart and casual. on a table for this timing. • There will be 2 smart zones with paired product in each. • Denim is an anchor dept that can sit on either side of the sales floor. Smart 1 & Smart 2 & Non Clothing • Shirts and fine knitwear will be grouped into relevant zones. • Hanging footwear should be reduced. shelved Chunky knits to remain blocked together. should be priority. • White product will be key for the whole season across all • Lead in table should be the best of suede depts. product. • Non clothing should be blocked by type sit mid Clothing floor. • Zones, Hotspots & Mannequins should reflect the • stands should now be in use. Refer to weather- think “buy now, wear now” the planogram in the preview. All carry over stock should also now be back on the floor. • Front face tops with front detail. 1 Clothing Layout

2 flagship stores Front Zone Front zone

Hotspot Hotspot

• Show double breasted with • New harringtons with skinny check and long sleeve knitted new light weight jumpers. polos.

3 flagship stores Front Zone Front zone

Hotspot Mannequin Hotspot Mannequin

• SS print shit with black skinny denim • LS print shirts with knee rip super and mono . skinny denim and black overcoat.

4 Mono- Jersey 1 flagship stores

Play up white product Mono - Jersey 1

Overview

• Mono sport - Black / white jersey product with highlights of yellow. • Include technical outerwear and matching sets. • Prop with trainers and selected .

5 Mono- Jersey 1 flagship stores Mono - Jersey 1

Hotspot Block Hotspot

• Show camo trim matching jogger • Show a block of mono/Tech • Show navy and green matching set with fur hood . in this zone where space allows. jogger sets with placement print t shirts. • Prop with sidebag and white trainers. • Prop with trainers and .

6 Jersey 2 flagship stores Jersey 2

Overview

• Show all embroidery and hoods together. • Prop with trainers and backpacks.

7 Denim Zone flagship stores

Look out for new denim fits - Bobby & Jimmi Denim

Overview

• Continue to follow the preview planogram. • New fits BOBBY and JIMMY must be show in a wall and highlighted with the new fit graphics. • Refer to latest graphic guide to check correct graphics are in use.

8 Neutrals - Smart 1 flagship stores Neutrals - Smart 1

Overview

• Show fashion suede /relaxed knitwear and muscle fit shirts in neutral tones in this zone. • Use black & grey denim to complete the look. • Prop with Chelsea , caps and bags. 9 Neutrals - Smart 1 flagship stores Neutrals - Smart 1

Hotspot Hotspot Hotspot

• Show neutral raglan t’s with skinny • New Neutral zip detail sweats with • Show hooded suede jacket with black wash denim, khaki and black black super skinny denim ribbed grey/white t shirts and grey embroidered sweats. skinny denim. Add khaki rucksack. • Accessorise with caps and trainers.

10 Navy & Berry - Smart 1 flagship stores Neutrals - Smart 1

Overview Mannequins

• Show tech racers/smart knitwear and jersey polos in navy and white tones in this zone. • Use rinse & Lighter wash denim to complete the look.

11 Navy & Berry - Smart 1 flagship stores casual 1 - primary colours

Hotspot Hotspot Hotspot

• Show sport inspired t’s and hoods • Navy biker suede jacket with smart • Navy tech mac with LS Oxford with new washed skinny denim. fabric t’s and super skinny knee rip shirts, slim rinse denim and padded Add burgundy racer jacket. denim. tech jacket.

12 Footwear Layout

13 Footwear & Non Clothing flagship stores

Show more shelved footwear Footwear & Non Clothing

Overview

• Merchandise hanging footwear lower in the wall bays. • All £18 wallets should arrive boxed • Increase the amount of boxed options displayed on shelves (2/2 formation) and ready to hang. • Group the best of suede options on the lead in table. • All boxed wallets are to be hung on a metal prong on the stand, with the hook through the of the box and not with the security tag.

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