Safestyle UK Plc Annual Report & Accounts 2019 Safestyle UK Plc
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safestyleukplc.co.uk Safestyle UK plc Annual Report & Accounts 2019 Safestyle UK plc Financial Overview Contents Revenue (£m) 2017 158.6 Safestyle UK plc 2018 116.4 -27% Annual Report 2019 2019 126.2 8% The UK’s No.1 for replacement Underlying profit / (loss) before taxation¹ (£m) 2017 15.1 windows and doors³ 2018 (8.7) -158% 01 Welcome page and Financial Overview 2019 (1.5) 83% Strategic Report Reported profit / (loss) before taxation (£m) 06 What we do 2017 13.8 20 Chairman’s Statement 22 CEO’s Statement 2018 (16.3) -218% 24 Financial Review 2019 (3.8) 76% 30 Risk Management 36 Corporate Social Responsibility 38 Our People Net cash² (£m) Governance 2017 11.0 2018 0.3 -98% 46 Board of Directors 48 Audit Committee Report 2019 0.4 71% 50 Directors’ Remuneration Report 58 Directors’ Report Average installed order value (£) 61 Independent Auditor’s Report 2017 3,232 Financials 2018 3,319 3% 68 Consolidated Income Statement 2019 3,337 1% 69 Consolidated Statement of Financial Position 70 Consolidated Statement of Changes in Equity 71 Consolidated Statement of Cash Flows Average frame price (£) 72 Notes to the Consolidated Financial Statements 2017 608 2018 646 6% 2019 678 5% Frames installed 2017 265,716 2018 184,184 -31% 2019 190,252 3% ¹ See the Financial Review for definition of underlying profit / (loss) before taxation ² See the Financial Review for definition of net cash Annual Report & Accounts 2019 01 ³ Based on Fensa data Safestyle UK plc Highly Recommended All figures from February 2020 Safestyle UK leading the way in customer reviews Not only do we have the most reviews, Safestyle UK currently have From a total number of more customers rate us excellent than 19,599 9,756 independent customer customers reviews, a huge any other window company reviews rating us excellent 7,407 14,537 of those are 5 star of those gave us 5 stars reviews, meaning that Trustpilot February 2020 with a further 89.3% 1,878 of our customers would giving us a 4 stars highly recommend us In 2019 alone we received 5,371 Trustpilot reviews with Based on total reviews of 4,141 of those giving us 5 stars 2,857 Safestyle UK has a customer experience and product Excellent service, 1st class rating of an excellent windows and doors 4.6/5 From initial contact through to completed installation I can't «««« praise Safestyle enough. Each step was clear, well explained and expertly Excellent company managed. The installation team was second to none and Really happy with the successfully completed the salesman & fitting! Great whole house in one day. The quality windows and doors. quality of the windows is The guys who did the fitting evident, not all double glazed were polite, friendly and windows are the same. cleaned up brilliantly. An all- Fantastic job. Thanks! round excellent experience! Paul Gill Angela Pickering Middlesbrough Liverpool Annual Report & Accounts 2019 03 Safestyle UK plc 06 What we do 20 Chairman’s Statement Strategic 22 CEO’s Statement 24 Financial Review 30 Risk Management Report 36 Corporate Social Responsibility 38 Our People Safestyle UK plc Operation Headlines 1 Head Office Our Nationwide 1 Manufacturing Facility 36 Sales Branches 12 Installation Depots Our 36 sales branches spread our influence out Branches & Depots across the country to generate enquiries on 36 Sales Branches which our appointments team can capitalise. We currently have 36 sales branches and 12 installation depots across the UK 12 Installation Depots Our 12 Installation Depots are the hubs from which our fitting operation can efficiently service our customers' orders. Our expert fitting teams visit their branch each day to unload and reload their vehicles, connect with the nerve centre of the company and set off to fulfil the day's orders. Annual Report & Accounts 2019 07 Safestyle UK plc Strategic Report Governance Financials We are proud to be the UK's largest supplier of replacement windows and doors to the UK The Customer Journey homeowner market. We control all aspects of the customer journey from start to finish which creates a personalised and long-term relationship with each of our customers. 1 2 3 4 5 6 MARKETING SALES SURVEY MANUFACTURING INSTALLATION SERVICE We generate thousands We help thousands of We survey over 50,000 Efficiently manufacture Expertly install the new Complete peace of of appointments customers navigate the properties to precisely customer specific, high windows and doors mind on every through various complexity of options specify products ready quality, energy saving before recycling the installation with our ten marketing channels that they face when for bespoke products in Barnsley items we replace in year warranty period with potential changing their windows manufacture and distribute to 12 1,000 homes per week customers each year or doors installation depots 08 Annual Report & Accounts 2019 Annual Report & Accounts 2019 09 Safestyle UK plc Strategic Report Governance Financials Go Figure, Safestyle in numbers for 2019 Last year we made a lot of White windows 2019 in total we recycled... coloured windows 34,344 a whopping... if you want to be exact 120,475 5,890 that’s a lot of windows! The equivalent weight of... t nnes double decker buses! of all post consumer waste 453 Safestyle processed 18 Blue wales 310 London to Equivalent weight of the 2,565 tonnes tonnes 30 of general waste we recycled last year! of rubble of of PVCu off cut tonnes tonnes tonnes 206,335m² that’s a huge of metal Greenland of glass... 442 equivalent of The distance from London to Greenland 2 million+ This is enough empty drinks cans is equivalent to the 3,441,000 metres 78 glass to re-glaze 1,424 1,118 African of PVCu extrusion used in 2019! tonnes of wood tonnes of glass elephants The Shard almost 4 times over! tankers Last year we made 81,025,549 of fuel saved impressions on our website from PPC We sent a whopping 15 1,090,025 2,398,796 users number of emails last year... journeys up that’s 167,437 litres of fuel thanks and down the UK 1,065,490 to our new, more efficient fleet of vans... ...and received a mind blowing number back 5,584 hours In 2019 we received Last year we produced a lot of composite doors with a huge range of options or 232 days 4,631,236 including styles, colours, of operational & compliance training completed in 2019 5,371 glass designs, handles, knockers, 17,899 letter boxes, the list goes on... Trustpilot reviews online 1,608 4,141 workplace modules gave us five stars 1,500+ posts Over completed covering 644 1,500 Health & Safety hours Workplace is Facebook for and Business colleagues completed of Safestyle business, designed to keep colleagues Protection across the company successfully Advanced Technical team members connected helping to make Safestyle the Awareness completed GDPR refresher training Competency training and always in the know UK’s No.1 for windows & doors 1,295 10 Annual Report & Accounts 2019 Annual Report & Accounts 2019 11 Safestyle UK plc Strategic Report Governance Financials Safestyle 2019 timeline 2019 2019 November December What a difference 2019 Late November saw the start of our Our Fortnum & Mason July ‘Illumination Street’ sponsorship. A Christmas hamper Full roll out and competition celebrating festive competition ended just in implementation of the decorations for the home & garden. time for the festivities and a makes... Coverage included National all Senior Management Health & Safety ‘iAuditor’ system, allowing us to press, TV news, online blogs came together once more year 2019 audit installation sites, and a host of social media... depots and manufacturing We also saw our biggest June SWAP in real time. This also Media and Tele Canvass sales week of 2019 ‘Polaris’ our lead processing SHOP reduced paper waste and system celebrated it’s first allows us to be more birthday, as did our ‘eContract’ dynamic and responsive management system. We also 2019 launched our ‘Swap Shop’ recycling May promotion with great results May saw the second Senior Managers Conference and the roll out of Office 365 company wide. We also started realising savings from the glass 2019 toughening project October The hard work on recruitment 2019 and training started to deliver results. Since August, Rep 2019 March retention has improved by 38%! Following on from the October also hosted the second April success of our Senior Senior Sales Agent Conference in Add some colour without splashing Managers Conference Nottingham and saw the launch out! We lowered coloured windows we held the first Senior of our 'free colour upgrade' pricing resulting in an uplift in sales. Sales Agent Conference promotion with a great response Plus our ‘Safestyle Derby’ branch 2019 competition came to an end, the winners enjoying York Races from August an all-expenses-paid private box We changed our recruitment process and overhauled our sales training programme to improve the quality and 2019 retention of new Sales Representatives January 2019 Safestyle Advanced Technical Competency (SATC) September programme commenced. Our Canvass operation leaders all Enhancing fitter skills alongside 2019 came together for the first Canvass refreshing best practice whilst growth meeting in Bradford. keeping their technical & February Towards the end of September our legislative knowledge up to new and improved sales training 6th February saw the first ever Safestyle Senior date. We also introduced new programme started it’s roll out Managers’ Conference take place in Leeds. We ‘Monkey Tail’ & ‘Pear Drop’ across the country and our 3 phase started our glass toughening project to reduce furniture ranges available on Turnaround Plan continued on track our Eco Diamond™ windows energy usage and also had our biggest Door Canvass sales week of the year 12 Annual Report & Accounts 2019 Annual Report & Accounts 2019 13 Safestyle UK plc Strategic Report Governance Financials When you multiply together the number of different window types, designs, colours and other With so many window options no two are the same options, you won't believe the number of different windows we can offer our customers..