Urban Design, Beautification & Tourism

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URBAN DESIGN, BEAUTIFICATION & TOURISM 9 The rural character of Frederick and its high quality of life are the premier draws of the Town. Residential developments are set against the background of the Front Range and are in close proximity to parks and large expanses of undeveloped open space. This chapter identifies strategies for Frederick to take advantage of its natural and agricultural resources, location within the North Front Range, and built environment to define Frederick as a community that celebrates its agricultural heritage and maintains a small town atmosphere.

87 STREETSCAPE Priority streetscape corridors include: GATEWAYS Local Gateways SH 52. As the primary east-west The design of public streets can convey a Gateways serve as important urban Frederick is experiencing new construction corridor through the community, SH west of the Town’s established core, and sense of character for residents and visitors. 52 should have attractive streetscaping design elements that welcome residents ensuring a unified identity between neigh- Streetscape improvements include the use to not only reflect the image of the and visitors to a community, define the borhoods east and west of I-25 will continue of landscaping, lighting, street furniture, community, but also bridge neighbor- boundaries of a community, and contribute signs and banners, pavement materials, hoods that fall to the east and west of to the overall identity of a community. to be an important part of maintaining the and more. Colorado Boulevard serves as a I-25. The Town should work with CDOT The Town is easily identified from south- Town’s character and cohesiveness. The paradigm for future Frederick streetscapes. to develop and implement a streets- bound I-25 through a prominent pole sign Town should require new residential subdi- The Boulevard’s landscaped medians are cape design that allows for the efficient southwest of the intersection of I-25 and visions to include “Frederick, CO” within flanked to the west by the Legacy Trail function of the arterial roadway while SH 119. Additional gateways should be the subdivision gateways and work with and displays of public art. While not all also incorporating trails, landscaping, placed along major corridors at key points homeowner associations to amend existing and public art. roadways should strive to the high level of of entry into Frederick. The Town should signage to include a reference to Frederick. design as Colorado Boulevard, they should I-25 Frontage Road. Although still work with CDOT and property owners to include streetscape improvements that relatively undeveloped, these frontage install gateways signs at key intersections reflect the desired character of the commu- roads will play a powerful role in the and corridors such as I-25 and SH 52 and image of Frederick as areas adjacent nity. The Town should continue to improve other prominent intersections. Community to I-25 begin to develop. The East I-25 the aesthetic character of other streets, gateways should exhibit similar design. Frontage Road and West I-25 Frontage especially as infrastructure improvements Road are easily viewed by vehicles occur. As such, to ensure a more uniform from I-25. As such, the Town should design throughout the community, the work with property owners to ensure Town should continue to implement its both roadways employ landscaping and streetscape design guidelines as detailed appropriate signage that is both legible in the Town’s Design Specifications. Street from I-25, but contributes positively to designs should be flexible to adapt to the desired character of Frederic. available rights-of-way, the nature of the Fifth Street. Fifth Street serves as Fred- commercial and/or residential develop- erick’s Main Street. Previous streetscape ment, and other localized factors. improvements include curb bump outs that create shorter crossing distances for pedestrians and mark on-street parking. Additional streetscape improvements include the addition of street furniture, additional landscaping (raised planters and streetlight planters), and decorative crosswalks to make Fifth Street a well-defined corridor within Downtown.

88 Urban Design, Beautification & Tourism | Town of Frederick | Comprehensive Plan Directional Signage WAYFINDING TOWN OF FREDERICK WAYFINDING SIGN FAMILY Frederick permits developers to install Wayfinding signs are used to provide GENERAL NOTES WINTER FEST 1 Drawings are for design intent only: WINTER FEST FREDERICK FREDERICK

temporary directional signage for develop- 2014

All structural, mechanical, electrical, wind bearing, 2014 directional assistance and contribute to load-bearing & break-away requirements to be WINTER FEST WINTER FEST 2014 determined by qualified/ contracted engineer. 2014 ments currently underway. With numerous • Sign locations are approximate, survey required FREDERICK the overall image of a community. Within for exact placement. Consider traffic sight lines FREDERICK new housing developments, several and minimum two feet clearance from roadways. Frederick, wayfinding signs could indicate G Sign Type B: District Marker - Detail G Sign Type B: Banners - Detail (Scale: NTS) (Scale: NTS) the location of the Legacy Trail, Town Hall, right-of-way signs have appeared that and Miners Museum, among other signif- advertise homes for available for sale in Printed fabric icant community destinations. Similar to various subdivisions; however, their design banners A Wayfinding Gateway Kiosk US POST OFFICE contrasts the established Town branding (Top View) FREDERICK TOWN HALL 3'-3 3/4" CENTENNIAL PARK WINTER FEST community gateways, community wayfin- WINTER FEST FREDERICK HIGH SCHOOL FREDERICK FREDERICK 2014 F Map Kiosk STYRIA BAKERY 2014 LIFE FELLOWSHIP WINTER FEST D Secondary Wayfinding Kiosk WINTER FEST 2014 2014 (Top View) BUCK WILD’S SALOON approach. As the Town approves additional (Top View) FREDERICK ding signs should have a unified design FREDERICK

development directional signage, it should Metal pole and to make them easily recognizable. The banner supports

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a Civic Center Complex Cultural o Co Br y wa d a fonts established by the Town brand to Civic Center Complex Cultural o Br Capitol and placement of signs, following designs FREDERICK HIGH SCHOOL CENTENNIAL PARK Capitol 5'-9 3/4" CENTENNIAL PLAY FREDERICK HIGH SCHOOL PARK GROUND present a consistent image to visitors. 4'-4 1/4" within the Town of Frederick Wayfinding Sign Family. For example, wayfinding signs A Wayfinding Gateway Kiosk D Secondary Wayfinding Kiosk C Park ID F Map Kiosk F Map Kiosk E Trail ID B Pole Mounted G Pole Mounted within Downtown and along the Legacy (Alternate) Wayfinding Banners/Distric Marker 11.21.14 2373 CENTRAL PARK BLVD. SUITE 204 | DENVER, CO 80238 ©2014 ArtHouse Design All drawings and written material appearing herein constitute original and unpublished work of Scale: 3/8"= 1'-0" Town of Frederick Wayfinding - Signage Concepts Trail should be at the pedestrian scale (Map 303.892.9816 | ARTHOUSEDENVER.COM the designer and may not be duplicated, used or disclosed without written consent of designer. 1 Kiosk and Trail ID signs), while signs along major corridors such as Colorado Boulevard and SH 52 should be large enough to be viewed by passing vehicles (Wayfinding Gateway Kiosk and Secondary Wayfinding Kiosk).

Comprehensive Plan | Town of Frederick | Urban Design, Beautification & Tourism 89 DEVELOPMENT CONTROLS CULTURAL FACILITIES Arts & Culture Facilities Miners Museum There is a desire by the community to & TOURISM Public Art Located in the historic Old Frederick Town maintain high quality standards for new Hall, the Miners Museum is a tribute to Frederick’s rural identity is supported by its Public art is a powerful tool for community residential and commercial development. the mining history of Carbon Valley. The commitment to its history and the arts. The beautification and identity. Frederick’s museum features information and artifacts The Community Design Principles and Town’s agricultural and mining heritage is commitment to cultural and visual arts is from the region’s coal mines. Long-term Development Standards provide detailed a unique asset that differentiates Frederick apparent with the more than two dozen guidelines to support community-wide planning for the museum is managed from nearby communities and provides the public art displays throughout the commu- design quality, and establish the foundation by the Frederick Historic Preservation foundation for a unique tourist destination. nity. The Arts Commission, which has been for additional Town programs, policies, and Commission. The Miners Museum serves in place since 2000, oversees the Art in incentives going forward. Recent develop- as an important community asset to help Public Places Program, which requires 1% of ments have yielded attractive residential instill an appreciation of Frederick’s history Recreational Facilities all capital projects undertaken by the Town subdivisions that include neighborhood in its residents. over $25,000 to be deposited into a fund parks and trails as well as homes that Frederick has several recreational facilities that is used to acquire and maintain public exhibit “Colorado style,” which generally that have both a local and regional draw. Community Events The Frederick Recreation Area is high- art in Frederick. blends rustic lodge architecture with Frederick hosts several annual events lighted by Milavec Lake and offers a range modern touches that use of earth tones, In addition to the Art in Public Places including Miners Day, Frederick in Flight, of activities that include fishing, non-mo- stone, and wood accents. While they have Program, the Arts Commission administers and Chainsaws & Chuckwagons, among torized boating, basketball, trails, picnic proven valuable to creating desirable resi- the Community Canvas Program. This others. These events offer the opportunity shelters, dog park, and a golf course. The dential development, the standards have program is a partnership with Frederick to promote the Town’s brand, showcase Bella Rosa Golf Course is a regulation nine- not yet been broadly applied to non-resi- Power & Light that allows applicants to businesses, and provide a forum for resi- hole course located just north of Milavec dential uses. As commercial and industrial create murals on Town of Frederick utility dents to interact and enjoy their commu- Lake. The Bulrush Wetland Park and development proposals come online, the equipment. nity. The Town should maintain its existing Carbon Valley Recreation Center both have Town should ensure the Community annual events as well as consider hosting a regional draw. These recreational facilities Design Principles and Development additional events that provide opportuni- serve as significant amenities for residents Standards produce the desired architec- ties for the community to come together. as well as offer opportunities for Frederick tural styles and sites that align with desired In addition, as Frederick continues to grow, to diversify its tourism base. The Town vision of the community. the Town should ensure that new neighbor- should actively promote its recreational hoods are included as part of the Commu- facilities as well as host events at these nity BBQ Tour. venues to draw visitors and bring attention to these facilities.

90 Urban Design, Beautification & Tourism | Town of Frederick | Comprehensive Plan Promoting Arts & Culture Work with the Miners Museum, local schools, Carbon Valley Chamber of Agritainment Based on Frederick’s existing community identity and strategic location, the Town has a Given the solid foundation of art and Commerce, and Downtown Business Agritainment, also referred to as agritourism, unique opportunity to expand on its agritain- cultural resources within the community, Association to find opportunities for consists of commercial and retail functions of ment industry. The Town should consider the the Town should leverage these assets to joint events and marketing opportu- working farms, ranches, and other agricultural following: improve local and regional access as well as nities to expand local knowledge of businesses for entertainment and educa- Review and amend zoning regulations to tional purposes. These endeavors provide Frederick’s history and how it positively ensure retail operations related to agritain- increase community involvement. Strate- supplemental income to farm owners and may ment are permitted within the Agriculture gies include: impacts today’s quality of life. include businesses such as pumpkin patches, District. Christmas tree farms, corn mazes, festivals, farm Consider hosting an “Art Walk” to both Consider the use of transfer of development Continue to provide a publicly-ac- stands, and many other uses tied to agriculture. promote local artists and draw visitors rights to preserve agricultural areas and cessible inventory of all facilities, Anderson Farms, located on the western side of decrease development pressure to agricul- to local businesses. Frederick’s Planning Area, serves as a primary tural land. programs, and organizations (private, example of local agritainment and is one of public, and non-profit) that contribute Work with the Carbon Valley Chamber 50 farms in Weld County that participate in Work with local farm owners and operators to navigate land use and liability issues and to the arts in Frederick. of Commerce and Downtown Business some form of agritourism according to the 2012 Census of Agriculture. connect them to the Colorado Heritage and Association to identify and main- Agritourism Program. Continue to integrate public art Agritainment venues offer an “escape” to calmer, tain sponsorships and advertise the Work with the Colorado Tourism Office to throughout the community including more peaceful rural settings and provide a unique promote agritourism within and around Frederick Market and other community entertainment niche that cannot be found in roadway corridors, public parks, plazas, Frederick. and other prominent locations that are events throughout the North Front more urban areas. The market reach for agritain- Range region. ment venues include children for educational easily viewable and/or accessible. purposes, corporations for team-building events, Ensure community events have and adults for beer and wine tasting. Work with educational providers and religious institutions to promote events adequate funding for annual mainte- and performances at local schools and nance and potential expansion. places of worship.

Comprehensive Plan | Town of Frederick | Urban Design, Beautification & Tourism 91