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Beautification News Changes Since We Began in 1990 White Plains Beautification Foundation, Inc. Beth Wallach Hosts "This Blooming City" on Cable TV As we enter our 19th year of production of the “This Blooming City” cable program, we've seen many Beautification News changes since we began in 1990. Our first studio was a tight space at the White Plains Public Library, where the sounds of noisy fire engines on the street below could be heard on our productions. Today we are in a high tech studio in The Seasons building on Martine Spring 2008 Avenue, and the atmosphere is professional. The won- Volume 31,Number 1 derful public access employees - Jim, Gary, Rita, Lynn, and Keith - are professionals, and the space includes two small offices, an editing room, reception room, and Highlights Inside: Spring Flowers Bloom in White Plains a studio. We are very fortunate to have such a facility in By Jean Bello White Plains. Adopt-a-Park & If you have switched from Cablevision to Verizon, Help It Bloom! . pg 6 Spring has sprung! And White Plains is full of glorious color just about watch our show on CH 45, Cablevision subscribers - anywhere you look. From the Scarsdale border on Old Mamaroneck Road to Route 119 between Hamilton Avenue and Main Street, from downtown to CH 76. This spring we have some outstanding guests: Appreciation Breakfast . pg 14 Master Gardeners and other landscaping and gardening Heather Lane, from East Post Road and Maple Avenue to North Street and Beth Wallach (on left) interviewing Patti Wood, Executive Director of Ridgeway, gardens are capturing the eye of residents and visitors alike. But, experts. Seventeen-year-old Samantha Cohen and Grassroot Environmental Education, in a show called “Going Green.” Business Garden Awards pg 5 did you know that many of the lovely gardens situated throughout our city Commissioner Arne Abramowitz talk about Samantha's volunteer efforts, planting trees in The Greenway. and just bursting with color this spring can be attributed to the White Plains And not to be missed is White Plains resident Michael Penziner discussing ferns and wildflowers. Donors Page . pg 10 Beautification Foundation? Please join us Tuesdays at 9 p.m. and Saturdays at 7:30 p.m. It seems that most residents and visitors mistake the numerous gardens For more information, contact Beth Wallach, producer at 761-2234. Greening Project. pg 13 and parklets as city initiatives, and although the Dept. of Public Works coop- erates with the Beautification Foundation on approval of sites, it is the dedi- Keeping W.P. Watered . pg 12 cation, planning and fundraising efforts of the volunteers who comprise the White Plains Beautification Foundation that make many of these gardens and White Plains Beautification Foundation, Inc. Non-Profit Org. Sponsors & Benefactors . pg 6 parklets a reality. In fact, WPBF has created and oversees over 50 gardens in P.O. Box 1614 U.S. Postage our city. White Plains, NY 10602 PAID Check out the show times for Return Service Requested White Plains, NY “This Blooming City” Permit No. 222 Channel 76 - Cablevision Channel 45 - Verizon Tues 9:00 pm / Sat. 7:30 pm. (See article on back cover) Save this Date: Annual Fundraiser Gala Sunday, 4pm, Nov. 2, 2008 Mamaroneck Avenue median garden (photo by Roland Barnes) White Plains Woman's Club Sponsored by Michael Bellantoni Landscaping Along the Mamaroneck Avenue median, close to the Gedney Way intersec- VISIT OUR WEBSITE: tion, mixed tulips and alliums (planted and maintained by Michael Bellantoni Landscaping, Platinum Sponsor of our Adopt-a-Park program, as an in-kind www.wpbf.org contribution to WPBF's Adopt-a-Park program) herald the arrival of spring Maintained by with a full complement of colors sprouting from a 60-foot planting bed. Once Luria Digital Productions, LLC the tulips begin to fade a variety of colored annuals will be added to the garden. Further down the avenue, both outside Gedney Farms Cont’d on Pg. 4 White Plains Beautification Foundation President’s Letter Board of Directors and Advisors Honorary Chairman Ann Edwards* Sue Brennan Honorable Joseph Delfino Alfred B. Gates Dorothy Chervinsky Dear Friends, Mayor, City of White Plains Judy Higgins Lorraine Davidson Verdell Hilliard Barbara DilleClaudia Officers Frances A. Keegan Doherty Barbara Ramsdell The City of White Plains is exploding with springtime color. For the President Gail Landauer Suzanne Evans Mary Briante Ruth Manecke Rose marie James past 43 years White Plains Beautification Foundation has been devel- Blaine Levenson Marie Silverman Marich Mary Helen Jordan oping a panorama of blossoms and blooms that, with each Spring, Kathleen Masterson Hon Mary Ann Keenan Robert W. Pollack continues to be truly spectacular. Jeanne Wilcox Ruth M. Melnikoff Mary Lou Kristiansen Vice-Presidents Judith Meyer Beth Levine Financial Report Mary Merenda Hon. Pauline C. Oliva Rita Marshall WPBF Funds for 2007 This has been accomplished by our devoted volunteer Directors and Recording Secretary Josephine Pellegrino Barbara Mauriello Associates, who have the vision and energy to create a beautifica- Thomasina Petrone Laurie Petersen Esther Natter The Foundation Board takes pride in Linda Rasch Irving Natter the fact that it has been successful in tion plan for our public places. They join me in thanking you, our Corresponding Secretary contributors, for your generous financial support. Your donations Roland N. Barnes Steven Rasch Jaquelyn Pirri holding administrative costs to 4% of Treasurer Deborah Speed Iwona Rainer total expenditures by being an make it possible to contract local nurseries and garden landscapers to Guy A. Terhune Charlotte Hope Szabo Jeff Rainer organization of all volunteers: design, prepare, plant and maintain fifty plus gardens throughout our Beth K. Wallach* Beth Roach Assistant Treasurer City. This newsletter describes our current projects and programs. Barbara T. Vrooman* Alison Walsh Rose Sanders Adopt-A-Park Chair Peter G. Wilcox Anthony Spinelli 2007 Income: $162,605 Michael Swift Imagine our City without the gardens, flowering trees, fountains, Dorothy S. Schere* Honorary Directors Adopt-A-Park Program $112,548 Marjorie S. Priestley* Tracey Swift Immediate Past President Donations: General & Other $11,508 benches, clocks & gazebo, all of which have been made possible by Hon. Robert F. Ruger* Julie Trelstad (Photo by Mike Swift) Gala $33,980 donations. Please remove the envelope enclosed, and at a convenient Directors Brian Wallach* John Vrooman Triantifillu Fountain, Tibbit’s Park Bank Interest: $4,569 time, send your contribution. This donation will bring joy to you, Nanette H. Bourne Elizabeth H. Wagner Sponsored by Heyman Properties Counsel and all who live in, work in or visit our community, and will help us Rebecca Bright Associates Lucia Chiocchio, Esq. Lucille Claroni Jean Bartus Cuddy and Feder achieve our mission to keep the City of White Plains "BLOOMING!" Sally G. Coe* Jean Bello In Memoriam Adopt-A-Park Renate Daly Magda Bondy Advisers 69% We are saddened by the A bouquet of thanks, Comm. Arne Abramowitz Donations 7% Gary E. Bashian. Esq. passing of Patricia Warager White Plains Beautification this past February. Pat was a Comm. Ralph Butler Gala Barbara Ramsdell, President Foundation, Inc. Supt. Dennis DeFilippis White Plains Beautification 21% P.O. Box 1614 Comm. Susan Habel Director for many years and White Plains NY 10602 Patrick Laidman recently, at her request, Frederick L. Marshall www.wpbf.org became an Associate. An 2007 Expenses: $209,307 Comm. Joseph Nicoletti active participant at our annu- A 503C3 Non-Profit Organization Newsletter Committee al Gala, Pat served on sever- Programs: Garden Planting, Care and of Volunteers. Roland Barnes al committees with great Watering, Neighborhood and Jean Bello enthusiasm. When a mailing School garden Funding $164,324 Inquiries to the President: Ann Edwards needed to be done, Pat was Fundraising, including Gala $21,711 Barbara Ramsdell Guy Terhune always ready, willing and able Communications & Education $14,838 Phone: (914) 948-5850 Blaine Levenson to help. She was never shy Administration (4%) $8,434 Fax: (914) 949-8427 Marie Silverman Marich about expressing her opinion. Dorothy Schere We shall miss her presence. Barbara Ramsdell A copy of our last financial report Our sympathies go out to her Charlotte Hope Szabo Programs filed with the State may be obtained family. by writing to: Barbara Vrooman 78% Beth K. Wallach NYS Attorney General’s Office Peter Wilcox WPBF is most appreciative of the family designating a Fundraising Charities Bureau 10% Photography donation to the Foundation in 120 Broadway Roland Barnes Communications lieu of flowers. 7% New York, NY 10271 Tracey & Mike Swift Administration (photo by Roland Barnes) 4% * former Presidents "The Welcome Garden," Adopt-a-Park Major Sponsors Sally & Robert Coe Beautification News, page 2 Spring 2008, page 3 “Spring Flowers Bloom” Cont’d... Nursery and at the corner of on Mamaroneck Avenue near the entrance to the Outstanding Gardens Recognized Ridgeway, tulips, daffodils and hyacinths (planted and Hutchinson River Parkway. maintained by Adopt-a-Park Diamond Sponsor Gedney At the intersection of Mamaroneck Avenue and Business gardens appreciation awards presented Farms Nursery, also as an in-kind contribution) are in Bloomingdale Road is another WPBF garden generously full bloom allowing the har- donated and maintained by Each year the White Plains Beautification Foundation looks for outstanding gardens planted and main- ried shopper or weary com- in-kind Adopt-a-Park tained by businesses, apartment complexes and places of worship to receive the Foundation's Business muter an eyeful of cheerful Platinum Sponsor Amodio's Landscape Appreciation Awards. The task was difficult this year only because we had so many wonderful gar- color. Here too annuals will Garden Center and Flower dens from which to choose. be planted once the tulips, Shop. This "gateway gar- At the January meeting of the Board of Directors of WPBF, we welcomed the recipients of the awards.
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