FAR AHEAD, STILL iPhone sales eclipse Microsoft and Amazon revenues Apple Chief Executive Officer Tim Cook has often taken flack for running a company supposedly well past its glory days. The iPhone franchise is sometimes dismissed as a spent force, losing ground to more innovative brands such as Android and Samsung. Here’s a different picture iPHONE SALES vs DOW MEMBERS* SALES Trailing 12-month revenue ($ bn) 500
450
400
Walmart 350
300
250 Exxon Mobil Exxon Chevron 200
GE 150 AT&T Verizon UnitedHealth JPMorgan JPMorgan iPhone IBM 100 Procter & Gamble Boeing Home Depot Microsoft Johnson & United Tech United Caterpillar Pfizer Coca-Cola Cisco Intel Merck Goldman Sachs
Disney 50 AmEx DuPont 3M Travelers McDonalds Nike Visa 0 * Top component companies in the Dow Jones industrial average Source: Bloomberg, Reuters and Apple Inc A DIFFERENT TONE 9 mn | Through the last four reported quarters, iPhone companies, ranking between Wells Fargo ($90.5 iPhone 5s and sales eclipsed those of Home Depot, Microsoft, billion) and Marathon Petroleum ($84.9 billion) 5c units sold Target, Goldman Sachs, Amazon, PepsiCo, Comcast, | The majority of Apple sales are accounted for by the during the first Dell, Google, Pfizer and UPS iPhone. Its sales are higher than the sum of Apple’s weekend after | If the iPhone was a company in the Standard & other products, including the iPad, Mac laptops and their launch, an Poor’s 500-stock index, it would outsell 474 other desktops and iTunes (combined $81 billion) increase of 80 % compared to the corresponding iPHONE SALES sales of iPhone 5 A look at how last year Apple’s iPhone models performed $3,218 in the market Prices of the devices on eBay, Model iPhone 2G iPhone 3G iPhone 3GS iPhone 4 iPhone 4S iPhone 5 iPhone 5S, 5C within hours of the Release date Jun 29, ‘07 Jul 11, ‘08 Jun 19, ‘09 Jun 24, ‘10 Oct 14, ‘11 Sep 21, ‘12 Sep 20, ‘13 devices going on Pre- orders sale. This was in first 24 hours NA NA NA >600,000 >1 mn >2 mn NA three times their Unit sold retail value 1 mn 1 mn 1 mn 1.7 mn 4mn 5mn 9mn in initial release in first in first in first in first in first in first in first 73 days 4 days 4 days 3 days 4 days 3 days 3 days $88.4 bn Average 2,083.0 iPhone’s units sold annualised per minute in 1,157.4 revenue, which that period 925.9 tops 21 of the 30 393.5 231.5 component 9.5 173.6 companies in the Lifespan July 2008 June 2010 September 2012 Available Available Available Available Dow Jones Discontinued/Available industrial average Quarterly 50 sales 200 mn 40 in million 30 iOS devices run on units the completely 20 redesigned iOS 7, the fastest 10 software upgrade 0 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 in history 2007 2008 2009 2010 2011 2012 2013 Sources: Bloomberg and Reuters