SOFT DRINKS MADE THE WAY SOFT DRINKS SHOULD BE MADE. With the best Fairtrade ingredients. All orga- nically grown and straight from certifi ed small farming cooperatives. So far, so delicious. But it’s not just the desire to slake your thirst with delicious soft drinks that drives us. We started the Lemonaid & ChariTea project to incite and shape the process of social change. With each bottle we want to make a small contribution. We want to change the world drink by drink. A little, at least. Beyond Fairtrade, every bott- le purchased supports our charitable orga- nization ‘Lemonaid & ChariTea e.V.’. So far, we’ve raised more than 1 million euro; money which the charity can now put to good use for a variety of development projects in the farmers’ local communities. In the winter of 2008, we took a deep breath and went for it: quit our day jobs and transformed our vision into reality. Just like the Beatles, our business grew up in Hamburg’s St Pauli, a bohemian and vibrant area then and now. In our kitchen there, we juiced limes, brewed tea, crushed sugar, invi- ted friends over and clinked glasses. When all those glasses were drained, and much fun had in the process, they were ready – Lemonaid & ChariTea. As a result of capacity problems in our kitchen, and given that little help from seasoned professionals never hurts, since the summer of 2009 a small organic company in the south of Germany has taken over the role of fi lling the bottles. And they do it well.

www.lemon-aid.com / www.charitea.com Organic soft drink from THE FLAVOURS Fairtrade ingredients LEMONAID LIME Made from the best fresh juices, Refreshing limeade from pure lime juice never from concentrate LEMONAID PASSION FRUIT Sweetened with cane sugar & lightly sparkling Delicious passion fruitade with a splash Free from preservatives, artifi cial of lime and mango juice sweeteners or fl avourings LEMONAID BLOOD ORANGE Fairtrade certifi ed, with Fruity blood orangeade, refi ned with grape- 100% organic ingredients fruit, orange, lemon and cherry juice Vegan

INGREDIENTS

LEMONAID LIME – Carbonated water, lime juice (10%), cane sugar LEMONAID PASSION FRUIT – Carbonated water, passion fruit juice (10%), cane sugar, lime juice, mango juice LEMONAID BLOOD ORANGE – Carbonated water, blood orange juice (8%), cane sugar, TO grapefruit juice, lemon juice, orange juice, cherry juice CHANGE THE WORLD, NUTRITIONAL VALUES (typical values per 100ml LIME / TWIST PASSION FRUIT/BLOOD ORANGE) HERE. Energy 116 kj 106kj 125 kj 27 kcal 25 kcal 30 kcal Carbohydrate 6.0 g 5.5 g 6.8 g of which sugars 6.0 g 5.5 g 6.8 g

Contains traces of fat, saturates, protein and salt.

@LemonaidUK THE FLAVOURS Real brewed organic iced tea from Fairtrade ingredients CHARITEA RED Rooibos tea with passion fruit Freshly brewed from whole leaf tea CHARITEA GREEN Refi ned with pure juices Green tea with ginger and honey Lightly sweetened with organic AWARD CHARITEA BLACK agave syrup or honey Black tea with lemon Free from preservatives, artifi cial WINNING CHARITEA MATE sweeteners or fl avourings Sparkling yerba mate tea with a Fairtrade certifi ed, with 100% organic CAFFEINE natural caffeine boost ingredients Vegan (except for ChariTea green, BOOST. contains honey) *

INGREDIENTS

CHARITEA RED – Infusion of rooibos tea (91%), agave syrup, passion fruit juice (5%), elderberry juice CHARITEA GREEN – Infusion of green tea and ginger (94%), agave syrup, honey, lemon juice CHARITEA BLACK – Infusion of black tea (93%), agave syrup, lemon juice (3%) CHARITEA MATE – Carbonated infusion of mate tea and black tea (92%), agave syrup, orange juice (3%), lemon juice (3%)

NUTRITIONAL VALUES (typical values per 100ml RED/GREEN/BLACK/MATE)

Energy 68 kj 63 kj 70 kj 71 kj 16 kcal 15 kcal 17 kcal 17 kcal Carbohydrate 3.4 g 3.2 g 3.8 g 4.0 g of which sugars 3.4g 3.2 g 3.8 g 4.0 g

Contains traces of fat, saturates, protein and salt. *Except for ChariTea green, contains honey

@ChariteaUK initiate community projects. Our beverages are WE BELIEVE all Fairtrade certifi ed. But we don’t just want to rely on international seals of quality. We want to IN FAIRTRADE. know exactly where our ingredients come from, We pay higher prices for our raw ingredients and and hear the story behind them. Every year, we therefore support a fair and humane agricul- travel to the growing regions of our farmers to ture. With the help of Fairtrade bonuses, local meet them face-to-face and learn about their farmers can improve their living conditions and living and working conditions.

sold to the charitable organization ‘Lemonaid Every bottle of Lemonaid and BEYOND ChariTea contains only organic and ChariTea e.V.’. Over £1 million have been and Fairtrade ingredients. FAIRTRADE – raised to date. The organization wants to help people to help EMPOWERING themselves, and therefore supports local pro- jects that foster political, economical and cul- COMMUNITIES. tural involvement. All projects are carefully Aside from being Fairtrade, every bottle of selected by the charity itself and visited locally Lemonaid and ChariTea also contributes to a on a regularly basis. Sponsorship through the higher cause. We want to support local projects sale of Lemonaid and ChariTea has been the that improve social, ecological and economical charity’s main source of funding so far. structures in those parts of the world which You can help support these projects further For each bottle sold fi ve pence goes towards the global economic developments have placed at a by visiting www.lemonaid-charitea-ev.org for charitable organization signifi cant disadvantage. more information. ‘Lemonaid & ChariTea e.V.’ Therefore we donate fi ve pence for every bottle CRATE BECOME EXPECTATIONS. A SUPPORTING It’s not just our drinks - our blackboards, MEMBER. stools and benches want in on the green ac- Each bottle of Lemonaid and ChariTea supports tion. So, we make them as sustainable as we the charitable organization ‘Lemonaid & Chari- can. Firstly with clever use of ‘upcycling’, and Tea e.V.’ and their projects in Sri Lanka, Para- secondly through positive social action at the guay and many other places. This means: Ever- production stage. Our point-of-sale materials yone selling our products is also a supporter of are made in two integration workshops in the good cause. If you are a stockist and wish Hamburg. These facilities help physically and to receive regular updates about the charity’s socially disadvantaged people to (re)-enter the work, we are more than pleased to make you an workforce and manage their everyday lives. offi cial supporting member – signed and sealed. A POS catalogue, including stools and ben- ches made from our empty drinks crates, is available on request. Just drop us an email at [email protected] SPARKLING VODKA WINE

CHARITEA RED

LEMONAID PASSION FRUIT

FOR ALL THOSE QUESTIONING VODKA THE POINT OF DRINKING. You can mix pretty great cocktails and long drinks with our lemonades and iced tea. In our cocktail recipe book ‘Mix us, Baby’ you’ll find CHARITEA MATE a potpourri of ideas for drinks; starting with our very own version of a Lemojito to summer drinks like ‘Vodka Passion’ to most fancy reci- pes like ‘East London’. For the long nights in London, or just anywhe­re in the world, you can be sure to find every possible variation of mixed mate drinks – drink socially responsibly.