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The World’s 50 Most Marketable Properties list is powered by SponsorPulse’s Opportunity Score – one universal currency that allows decision makers to instantly compare properties based on seven key metrics: engagement, intensity, momentum, passion, excitement, purchase consideration, and favourability. Based upon surveys of over 30,000 people every month, the methodology studies the perception of consumers across 18 of the largest markets worldwide to accurately determine people’s behaviours and emotions towards the property, and how they react to sponsors of said properties. More than 250,000 people between the ages of 13 and 64 influenced the list, which saw a total of 185 global sports properties measured.

Rank Property Sport Opportunity Score Engagement Intensity Momentum Passion Excitement Consideration Favourability 1 Fifa World Cup Soccer 44 53.28 31.11 33.33 26.50 51.94 19.89 18.83 2 Summer Olympic Games Olympics 38 50.83 24.11 31.11 20.56 45.00 15.06 15.22 3 NBA Basketball 36 44.00 31.33 24.56 17. 72 38.50 15.83 15.06 4 Real Madrid CF Soccer 34 45.72 3 7. 39 26.44 19.06 42.94 17. 39 16.17 5 FC Barcelona Soccer 33 45.94 38.22 28.61 21.11 44.44 18.89 17. 72 6 Winter Olympic Games Olympics 33 50.44 21.44 25.67 17.06 40.22 12.89 12.72 7 Uefa Champions League Soccer 30 49.00 36.89 30.22 22.94 44.44 16.94 16.11 8 Uefa European Championship Soccer 29 45.72 32.44 31.22 22.06 44.17 16.50 15.22 9 Manchester United Soccer 29 44.50 35.50 22.33 15.56 3 7.56 14.00 13.22 10 Premier League Soccer 28 43.83 38.89 25.39 18.72 39.44 13.67 12.94 11 Liverpool Soccer 28 43.72 36.72 25.17 18.28 40.11 16.11 15.28 12 League of Legends Esports 28 33.72 29.00 18.50 14.56 29.00 12.06 11.44 13 Fifa Women's World Cup Soccer 28 45.06 23.44 20.61 14.06 35.72 13.28 13.28 14 Formula One Motorsport 28 46.11 28.06 25.06 18.83 38.33 13.67 14.33 15 Los Angeles Lakers Basketball 25 36.67 29.33 18.17 12.72 30.22 12.33 11.39 16 Manchester City Soccer 24 42.83 35.17 20.67 14.33 34.22 12.61 12.17 17 La Liga Soccer 24 41.72 3 7.94 24.17 17.67 38.00 13.56 13.22 18 Juventus Soccer 24 41.83 36.44 23.11 16.83 36.44 15.28 14.94 19 NFL Football 23 39.89 29.78 19.06 14.06 30.33 11.78 10.72 20 Inter Milan Soccer 22 39.94 33.06 17.06 12.22 29.06 10.94 10.17 21 WWE Wrestling 22 35.00 28.39 18.83 13.89 29.22 11.67 9.72 22 AC Milan Soccer 22 39.56 32.78 18.11 12.89 29.22 11.78 11.17 23 FIBA Basketball World Cup Basketball 22 37.61 26.44 17. 22 11.78 29.39 9.78 10.22 24 Serie A Soccer 21 40.06 36.17 21.33 15.44 33.56 11.78 11.56 25 World Table Tennis Championships Table tennis 21 33.44 22.94 12.11 8.50 23.11 7.94 7.50 26 Chelsea Soccer 21 41.33 34.11 19.17 13.11 31.61 12.28 11.33 27 Chicago Bulls Basketball 21 35.28 2 7. 22 14.56 10.11 2 7.11 10.11 9.56 28 FC Bayern Munich Soccer 21 40.56 34.83 19.83 14.11 32.11 12.44 11.78 29 Wimbledon Tennis 21 44.44 22.39 22.33 15.22 33.56 10.72 10.89 30 US Open Tennis 21 42.44 22.83 20.83 14.11 31.94 10.78 11.17 31 WTA Tennis 20 42.50 23.44 18.39 12.44 29.78 9.72 10.28 32 Australian Open Tennis 19 40.83 23.50 19.89 13.06 29.89 10.39 10.06 33 ICC Cricket World Cup Cricket 19 28.06 25.72 12.94 9.72 19.39 8.78 8.22 34 Arsenal Soccer 19 40.78 33.33 18.33 12.50 29.61 11.61 11.00 35 ATP Tennis 19 44.44 24.28 21.00 14.28 32.22 10.67 10.72 36 Paralympic Games Paralympics 19 42.50 19.72 19.00 11.83 2 7.89 13.50 16.39 37 Bundesliga Soccer 18 38.44 34.33 18.17 13.61 30.94 10.22 9.89 38 IPL Cricket 18 26.22 26.33 10.72 8.22 17.67 7. 72 7. 78 39 Atletico Madrid Soccer 18 41.83 34.44 19.17 13.28 31.61 11.44 10.94 40 UFC MMA 18 35.89 28.56 19.67 14.61 30.56 11.89 11.28 41 Call of Duty League Esports 17 32.56 28.00 17.06 13.33 29.06 11.61 11.11 42 New England Patriots Football 17 31.33 27.83 12.50 9.39 20.67 8.00 7. 72 43 French Open Tennis 17 40.06 22.89 18.67 13.06 28.83 9.11 9.39 44 X Games Action sports 17 33.00 25.17 18.56 13.72 27.61 12.17 11.44 45 Paris Saint-Germain Soccer 16 3 7.94 32.94 17. 78 12.61 28.06 11.83 10.83 46 BWF World Championship Badminton 16 29.11 24.83 10.94 8.00 19.22 7. 28 8.22 47 New York Yankees Baseball 16 34.39 26.17 15.28 10.44 26.56 10.17 9.44 48 Tour de France Cycling 16 42.33 22.67 19.67 13.78 29.22 10.44 11.11 49 Special Olympics Olympics 16 38.89 21.44 18.61 11.61 2 7.67 12.28 13.56 50 Green Bay Packers Football 15 29.00 2 7.67 11.56 8.67 17.94 7. 33 6.94