Corporate Social Responsibility and Sustainability Report 2019-2020 Corporate Social Responsibility and Sustainability Report 2019-2020
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Corporate Social Responsibility and Sustainability Report 2019-2020 Corporate Social Responsibility and Sustainability Report 2019-2020 CONTENTS Corporate Social real madrid c. f. Responsibility and Sustainability 04 Report 2019-2020 Corporate SOCIAL responsibility at Real Madrid 14 2019-2020 financial year obligations fulfilment 18 1. REAL MADRID C.F. 1.1 Institutional profile Real Madrid Football Club is a sporting entity whose objective and purpose is primarily that of dedicating its activity and assets to the promotion of football in all its different categories and age groups and, generally, the practice of all the sports specified by its governing bodies. Likewise, as a complementary activity, it may promote the development of the physical, moral and intellectual culture of its affiliates by facilitating social relations and a spirit of unity amongst them. Real Madrid Football Club, which was founded in March 1902 and whose first foundation charter is dated 18 April of the same year, has full legal capacity in accordance with the legislation currently in effect and is registered with the Spanish Football Federation, as well as with those federations required for the different Real Madrid’s 23 European Cups, in the boardroom of sports in which the club competes throughout Real Madrid City’s new corporate office building. any given season. 1.1.3 Values 1.1.1 Mission WILL TO WIN and to honour the support of their fans with a the sporting development of its youth players, Real Madrid’s main objective is to strive, to the best sporting endeavour based on criteria of quality, but also their social, ethical and civic education. To be an open and multicultural club that is both of its abilities, to win all of the competitions it enters discipline and spirit of sacrifice. With respect appreciated and respected throughout the world while showing its commitment, its belief in hard to the management of its activities, the club SOCIAL RESPONSIBILITY both for its sporting successes and for the values work and its loyalty to its supporters at all times. adheres to the principles of good governance and Real Madrid is aware of the high social repercussion it disseminates which, based on the search transparency and strives for excellence at all times. of its activities. It therefore dedicates all the for excellence both on and off the field of play, SPORTSMANSHIP resources within its power to complying with the very contribute towards fulfilling the expectations of Real Madrid is a worthy and fair opponent on TEAM PHILOSOPHY highest standards of good corporate governance its members and followers. the field of play, upon which it competes with All those who form part of Real Madrid, be they and the promotion of the best sporting values, goodwill and respect towards all rival teams sportspeople or other professionals, make a to strengthening its relations with its members, and their respective supporters. Away from the commitment to working as part of a team and former players, fan clubs and supporters, and to 1.1.2 Vision field of play it is Real Madrid’s overriding desire to give the best they have to offer for the good the development and implementation of solidarity to maintain relations with other clubs based on of the whole without putting their personal or projects in favour of the needy both within Spain A leading football and basketball club which, by fraternity and solidarity and to collaborate with professional aspirations first. and beyond its borders. way of its sporting triumphs, fulfils the hopes them and with the Spanish and international and expectations of all of its followers in Spain sports authorities on an on-going basis. TRAINING ECONOMIC RESPONSIBILITY and abroad, sustains its significant historical Real Madrid constantly devotes a great deal of Real Madrid is aware that it manages tangible legacy, manages its assets rigorously and EXCELLENCE AND QUALITY effort to discovering and instilling new sporting and intangible assets of exceptional value and transparently to the benefit of its members and Real Madrid aspires to have on its teams the values. This involves channelling the necessary importance, and it is for this reason that it pledges acts in accordance with social responsibility and best Spanish and international players, instilling attention and resources into the youth teams of to administer them responsibly, transparently, good corporate governance criteria. in them their commitment to the club’s values, all its sporting disciplines and nurturing not only efficiently and honestly in benefit of its members. 4 CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT REAL MADRID 2019-2020 REAL MADRID C.F. 5 1.1.4 Real Madrid Foundation The Real Madrid Foundation is the organization through which we channel our social actions in the context of Real Madrid’s corporate social responsibility. It runs social-sport projects in the areas of education, social integration and cooperation on five continents. Every year, Real Madrid makes a donation to the Foundation, to enable it to carry out its activities and develop its projects throughout the world. The Foundation’s primary purpose is to foster the positive values of team sports both in Spain and abroad, and to promote it as a vehicle for delivering social initiatives to help the all-round Beneficiaries from development of the people taking part in them, the Calcutta (India) school. as well as to strengthen social integration to help lift people out of social exclusion. The Real Madrid Foundation likewise promotes and publicizes a wide range of socio-cultural The Foundation’s programmes of activities are the EFQM 300+ seal for its processes, which Real Madrid believes that establishing aspects associated with sport that contribute spread across six broad areas of action, such are evaluated every two years. partnerships based on principles and values to to society’s wellbeing and a sustainable future as the education in values through the practice achieve shared people-centred goals is beneficial in all the communities in which it carries out of sport; promoting weekly sports exercise as to the community. The School offers, both here projects in collaboration with local entities. a vehicle for personal improvement and social in Spain and overseas, higher education courses inclusion; working on projects combining the 1.1.5 Real Madrid Graduate School designed to provide students with specialist In addition to the donation it receives from meeting of basic needs with values-based sports management training of the highest quality, Real Madrid C.F., the Real Madrid Foundation sports practice; international cooperation, Driven by a commitment to society and with not only with respect to sporting facilities and also receives generous support, in the form team-sports related institutional and cultural the aim of promoting and fostering sport, as equipment, but also to the training and practice of of patronage and sponsorships, from notable activities and the management of the Historical well as its inherent values, the club, following a the sport or the conversion thereof into a spectator Spanish and international companies and, Heritage Centre. period of in-depth internal reflection regarding event, and including every aspect related with above all, from the individual contributions of the way in which the world of sports was communication, health and leisure, and all with thousands of Real Madrid supporters who, The Foundation is audited annually and developing, decided to extend its experience official university qualifications. This makes Real in this way, wish to express and strengthen presents the results of the audit to its Board and knowledge to university sector. With this Madrid the first club of its kind anywhere in the their ties with the club and guarantee a and to the Foundations Supervisory Board of purpose in mind, in 2005 Real Madrid Football world to be involved in the creation of a graduate sustainable future in all the communities in the Ministry for Education and Sport, and they Club reached an agreement with the European school for transmitting the legacy of knowledge which it carries out projects in collaboration are also published in the Foundation’s Annual University of Madrid to set up the Real Madrid accumulated over its 118 years, as well as to with local entities. Report. The Real Madrid Foundation also has Graduate School. spread the values that inspire all its actions. 6 CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT REAL MADRID 2019-2020 REAL MADRID C.F. 7 that key decisions are endorsed and are firstly subjected to the scrutiny of the director of the corresponding area, secondly to the validation of Fans at the Santiago Bernabéu stadium. the operational management structure that acts across the entire organisation (Human Resources, Legal Services, Procurement, Expenditure Control, etc.), and thirdly to the approval of committees formed by senior club executives 1.2 Sustainability at Real Madrid that reflect Real Madrid's commitment to human 1.3 Real Madrid Corporate Governance and members of the Board of Directors. An rights and the fight against discrimination, and Transparency Policy Executive Committee, a Procurement Committee Founded in 1902, the Real Madrid Football violence and inequality. and a Financial Committee have been set Club is an institution with over one hundred 1.3.1 Corporate structure up, who meet periodically to make decisions years of history. Its corporate purpose and the Real Madrid today, is the accumulated legacy regarding appointments, transfers, terminations, unerring will of its membership endow it with of previous generations of members, players, Real Madrid Football Club is a nonprofit private staff salaries, purchases of goods and services, a permanent and perpetual character. To do coaches, staff and followers who have sports entity formed by its members in order to investments and budget tracking and measures this, the club focuses on its long-term future, bequeathed to us this world-class club we promote and practice the sports established in to minimise risks.