Corporate Social Responsibility Report 2015 - 2016

Real Madrid Corporate Social Responsibility Report 2015 - 2016

2015/2016 Corporate Social Responsibility Report Real Madrid Football Club

1. REAL MADRID C. F.

1.1 Institutional Profile

1.2 Sustainability at Real Madrid

1.3 Real Madrid Corporate Governance and Transparency Policy

2. CORPORATE SOCIAL RESPONSIBILITY AT REAL MADRID

2.1 Stakeholders served by Real Madrid

2.2 Real Madrid’s commitment to its stakeholders

3. FULFILMENT OF COMMITMENTS IN 2015/2016

3.1 Members

3.2 Players

3.3 Employees

3.4 Sports and public administrations

3.5 Other clubs

3.6 Clients

3.7 Fans

3.8 Suppliers

3.9 Society

3.10 The Media

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1.1.3 Values

WILL TO WIN Real Madrid’s main objective TRAINING Real Madrid constantly devotes is to strive, to the best of its abilities, to win a great deal of effort to the discovery and all of the competitions it enters while showing instilling of new sporting values. This its commitment, its belief in hard work and involves channelling the necessary attention its loyalty to its supporters at all times. and resources into the youth teams of all The 11 Real Madrid C. F. European Cups at the Santiago Bernabéu Board room. its sporting disciplines and nurturing not SPORTSMANSHIP Real Madrid is a worthy only the sporting development of its youth and fair opponent on the field of play, upon players, but also their social, ethical and which it competes with goodwill and respect civic education. towards all rival teams and their respective 1. Real Madrid C. F. supporters. Away from the field of play it is SOCIAL RESPONSIBILITY Real Madrid is Real Madrid’s overriding desire to maintain aware of the high social repercussion of its relations with other clubs based on fraternity activities and it is for this reason that it ded- 1.1 Institutional profile 1.1.1 Mission and solidarity and to collaborate with them icates all the resources within its power to and with the Spanish and international sports complying with the very highest standards of Real Madrid Football Club is a sporting enti- To be an open and multicultural club that is authorities on a permanently on-going basis. good corporate governance and the promo- ty whose objective and purpose is primarily both appreciated and respected throughout tion of the best sporting values, to strength- that of dedicating its activity and assets to the world both for its sporting successes and EXCELLENCE AND QUALITY Real Madrid ening its relations with its members, former the promotion of football in all its different for the values it disseminates which, based aspires to have the best Spanish and foreign players, fan clubs and supporters, and to the categories and age groups and, generally, on the search for excellence both on and players within its ranks, to imbue them development and implementation of solidari- the practice of all the sports specified by its off the field of play, contribute towards ful- with the values to which the club aspires, ty projects in favour of the needy both within governing bodies. Likewise, as a comple- filling the expectations of its members and and to repay the support of its fans with a Spain and beyond its borders. mentary activity, it may promote the devel- followers. sporting project based on quality, discipline opment of the physical, moral and intellectu- and sacrifice for the common cause. With ECONOMIC RESPONSIBILITY Real Madrid al culture of its affiliates by facilitating social 1.1.2 Vision respect to the management of its activities, is aware that it manages tangible and intan- relations and a spirit of unity amongst them. the club adheres to the principles of good gible assets of exceptional value and impor- A leading football and basketball club which, governance and transparency and strives for tance, and it is for this reason that it pledges Real Madrid Football Club, which was found- by way of its sporting triumphs, fulfils the excellence at all times. to administer them responsibly, transparent- ed in March 1902 and whose first foundation hopes and expectations of all of its followers ly, efficiently and honestly in benefit of its charter is dated 18 April of the same year, in Spain and abroad, sustains its significant TEAM PHILOSOPHY All those who form members. has full legal capacity in accordance with historical legacy, manages its assets part of Real Madrid, be they sportspeople or the legislation currently in effect and is reg- rigorously and transparently to the benefit other professionals, make a commitment to istered with the Spanish Football Federation, of its members and acts in accordance with working as part of a team and to give the best as well as with those federations required for social responsibility and good corporate they have to offer for the good of the whole the different sports in which the club com- governance criteria. without putting their personal or professional petes throughout any given season. aspirations first.

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1.1.4 Real Madrid Foundation The Foundation is audited on an annual ba- 1.2 Sustainability at Real Madrid 1.3 Real Madrid Corporate Governance sis and presents the results of the audit to and Transparency Policy The Real Madrid Foundation is the instru- its Board, to the Foundations Commission Founded in 1902, the Real Madrid Football ment via which Real Madrid exercises its so- of the Ministry for Education and Sport and, Club is an institution with over one hundred 1.3.1 Corporate Structure cial responsibility and implements its social furthermore, they are published in both the years of history. Its corporate purpose and and educational activities. In order to enable Foundation’s Report and Magazine. the unerring will of its membership endow it Real Madrid Football Club is a non for profit it to do so, every year Real Madrid makes a with a permanent and perpetual character. It private sports entity formed by its members donation to the Foundation. is for this reason that sustainability with re- in order to promote and practice the sports spect to all of its decision-taking processes established in its Articles of Association. The Foundation’s primary purpose is to pro- 1.1.5 Real Madrid Graduate School is considered with a view to the long-term mote, both in Spain and abroad, basic sport- future. This sustainability manifests itself in 1.3.2 Administration of the club ing values and the practice of sport itself to Following a period of in-depth internal reflec- the strict compliance with the principles of serve not only as an educational instrument tion regarding the way in which the world of good governance and transparency, in a re- The management and representation of the capable of contributing towards the full de- sports was developing, the club decided to sponsible economic management process entity corresponds to the General Assem- velopment of the personality of those who extend its experience and knowledge to the that enables the indefinite continuity of its bly, the President and the Board of Direc- practice it, but also as a social integration higher education sector, and with this pur- activities, in minimising the environmental im- tors. These three bodies are democratically tool in benefit of those who are in any way pose in mind, in 2005 Real Madrid Football pact thereof and in maximising the contribu- elected by the members, whose wishes are marginalised and to promote and dissemi- Club reached an agreement with the Euro- tion made by the club to society in economic represented in the way that the club is ad- nate all the cultural aspects linked with sport. pean University of Madrid to set up the Real terms and as regards employment, sports ministered. The principles of accountability Madrid Graduate School. The School offers, development and community activities. and transparency are systematically applied The Real Madrid Foundation is made possi- both here in Spain and overseas, higher edu- in all the areas of the club in accordance with ble by the collaboration, in addition to Real cation courses designed to provide students the standards of good governance. Madrid C. F. of the different Public Admin- with specialist sports management training istration Bodies and thanks to the generous of the highest quality, not only with respect Good corporate governance manifests itself support which, in the form of patronage and to sporting facilities and equipment, but also in the administration of the club by way of sponsorships, it receives from the relevant to the training and practice of the sport or Spanish and foreign companies and, above the conversion thereof into a spectator event, all, thanks to the individual contributions of and including every aspect related with com- The Santiago Bernabéu stadium. thousands of Real Madrid supporters who munication, health and leisure, and all with choose this way to express and strengthen official university qualifications. This makes their association with the club. Real Madrid the first club of its kind any- where in the world to be involved in the cre- The Foundation implements its activities’ ation of a graduate school for transmitting programmes within five major areas, namely the legacy of knowledge accumulated over the promotion of sport as a whole, the devel- its 114 years of history to future generations opment of values through sports education, of sports managers. social projects, international cooperation and institutional activities, in addition to the documentation centre.

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cross-cutting policies and procedures that budget, and risk minimisation actions. Deci- Mandatory and auditable procedures exist with monitor and control the corporate govern- ensure the control of key decisions such as sions regarding the recruitment or promotion the same objective as regards the approval of ance of Real Madrid in a democratic manner. appointments, remunerations, purchases of staff and appointments, staff redundancies invoices received, the settlement of expens- and investments. and remunerations are taken by the Executive es and attentions to protocol so as to prevent 1.3.5 General Assembly Committee, which is made up of the club’s abuses from occurring in sensitive areas. As far as all critical processes are concerned, senior executives and of members of the The General Assembly is the most senior of the procedures to be followed have been de- Board of Directors. Likewise, the Executive This exhaustive operational control is not the club’s governance bodies and its duties fined in such a way that their implementation Committee receives periodic reports from the limited to expenditure. The progressing include the approval and ratification or the is fully verifiable, traceable and auditable. The Procurement Committee and the Economic of the collection of invoices issued is also censure of the President and of the Board of application of good corporate governance Committee, draws up the action plans and im- systemised in order to keep arrears and Directors. principles ensures that key decisions are en- plements the operating decisions in order to non-payments under strict control in all of dorsed and are firstly subjected to the scru- meet the objectives established by the Board the club’s revenue areas, with this being ini- The General Assembly consists of all the mem- tiny of the director of the corresponding area, of Directors and supervises and heads up the tially supervised by administration and, ulti- bers who are eligible to vote in accordance secondly to the validation of the operational administration and management of the club mately, by the Economic Committee. with the system of democratic representation management structure that acts across the in the broadest sense of the word by taking established in the club’s bylaws. entire organisation (Human Resources, Legal the ordinary decisions that do not require the 1.3.3 The Real Madrid transparency policy Services, Procurement, Expenditure Control, approval of the Board of Directors. Finally, the The General Assembly examines and, where etc.), and thirdly to the approval of committees correct implementation of all the processes is Real Madrid fully assumes its obligations of appropriate, approves the Management Re- formed by senior club executives and mem- supervised by the Department of Control and accountability, publication of relevant data port, Balance Sheet and Profit and Loss Ac- bers of the Board of Directors. A Procurement Internal Auditing. All these steps ensure that and disclosure of its corporate activities. It count of each financial year, as well as the Committee and an Economic Committee have the correct decisions are taken, that these has therefore implemented an Integrated pol- following year’s budget. been established and meet periodically to concur with the strategy and do not exceed icy of transparency in recent years that culmi- decisions regarding the purchases of goods the approved budget. nated in the website: http://www.realmadrid. The General Assembly is the utmost institu- and services, investments, remaining within com/sobre-el-realmadrid/el-club/transpar- tional instrument through which the principle encia which publishes all institutional, fi- of accountability that guarantees good gov- nancial, organisational and contractual data ernance with respect to how Real Madrid is The Santiago Bernabéu stadium during a League game. according to national and international stand- managed is systematically applied. ards, such as Transparency Act 19/2013, public information and good governance, as Other exclusive powers of the General As- well as the International Transparency INFUT sembly include the amendment of articles indicators. The transparency policy forms of association, taking the most important part of the broader obligations of corporate economic decisions, passing a motion of no responsibility and good governance, is sup- confidence in the president or in the Board plemented by the Code of Ethics and control of Directors, and the calling of a referendum programs that guarantee the prevention of among the members in order to decide upon non-compliance and culminates in the quality matters of extreme importance. All the fore- and stakeholder participation systems. going endows the General Assembly with an extremely wide range of powers, all of which 1.3.4 Members’ Rights go towards guaranteeing the sound corporate governance of the club. All members have the right to enjoy the club’s activities in accordance with the rules established for doing so, and to choose not only the bodies that represent and govern the club, but also the most senior bodies which

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1.3.6 Election of the President and The Board of Directors remains in office for a Board of Directors period of four years as of its announcement, and its members can put themselves forward The Board of Directors is the body directly re- for re-election, either as a single unit or sep- sponsible for the administration, governance, arately as parts of other candidacies. management and representation of the club. The Board of Directors oversees the actions The Board of Directors is endowed with the of the club’s executive managers and in turn widest range of powers with which to govern, reports its findings to the General Assembly, administrate and represent the entity as the thereby ensuring the principles of good cor- maximum body for expressing the will of its porate governance are applied to the man- members, with the only limit upon these be- agement of Real Madrid at all times. ing those matters that can only be decided upon by the General Assembly. Real Madrid celebrates the 11th Champions League title in Cibeles. The President and the Board of Directors are democratically voted in as a result of 1.3.7 Control Systems As a whole, the control systems implement- delegating of powers under the principles the corresponding elections for which those ed by Real Madrid ensure that the way in of good corporate governance, control pro- members who are in compliance with that As mentioned above, Real Madrid is a trans- which it is run is permanently adapted to the cedures and surveillance bodies which, to- established in the articles of association put parent institution that is committed to the principles of good governance and transpar- gether with its Code of Ethics and reporting themselves forward as candidates. principles of good corporate governance ency to which the club unreservedly adheres. mechanisms provide the club with the neces- and, above all, with the principle of account- The control, the degree of consultation with sary means to suitably prevent and sanction Elections to choose a new President and ability being systematically applied at all lev- respect to decision taking and the policy its responsibility in the fight against all types Board of Directors are called under the fol- els of club management. The control activity of accountability are rigorously applied to of irregularities, both of a generic nature lowing circumstances: is the result of the workings of the club com- prevent the taking of arbitrary decisions and such as fraud and embezzlement, as well ing under constant scrutiny by its internal ensure that nobody can take decisions that as specific types in the area of sport, such A. Due to the term of office of the former Pres- executive bodies, by all of its members, by compromise the good name and administra- as illegal betting, rigging of games, doping, ident and Board of Directors having expired. the authorities, and even by public opinion tion of the Club. competition fraud, racism, xenophobia, har- via the communication media. The internal assment and violence in sport. Real Madrid B. Upon the decision of the President or of executive body is the Department of Control Real Madrid implemented an Organisation maintains a firm position in the fight against the Board of Directors. and Internal Auditing which, reporting direct- and Management Model to Prevent Criminal all such burdens that threaten sport. ly to the President of the club, defines and Activities on 1 April 2014, which is shown on C. When so agreed by the General Assem- audits the control procedures and systems the club’s intranet and is therefore known by The Organisation and Management Model bly due to the resignation or disqualification necessary for ensuring a maximum degree of all the club’s employees. defines how the Club reaches and makes its of the Board of Directors, or whenever the institutional rigor. The membership exercis- decisions through its collegiate bodies to en- number of Board members falls below a total es control via the Delegate Members’ Meet- In a single document that complies with the sure analysis, debate and consideration as of five due to resignations, abandonments, ing and the Board of Directors. The sports standards of good governance, the Real part of a team before the decisions are made. deaths or physical disabilities. authorities (national and international feder- Madrid C.F. Organisation and Management Management processes are meticulously ations, national leagues and the (Spanish) Model contains the regulations set forth in defined, with explanations on the necessary D. Due to a vote of no confidence approved National Sports Council) also permanently its Corporate Bylaws, Code of Ethics, Proce- steps and authorisation by the managers in- in accordance with that stipulated in the ar- supervise the club’s activities, which are also dures Manual and Corporate Responsibility volved. These processes are also present in ticles of association - bodies, and with the under the constant scrutiny of the different Report. the computerised workflows that include fi- control procedures implemented by the Gen- communication media, further proof of the nal authorisation and approval for each type eral Assembly to ensure the good govern- club’s transparency with respect to the man- The Organisation and Management Model of task, meaning that decisions are validated ance practices of the Club. agement of all its activities. includes a system of decision-making and at different authorised levels of management

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2.1 Real Madrid Stakeholders 2.1.5 Other clubs

2.1.1 Members Real Madrid’s sporting activity inevitably entails participation in local, national and inter- The Members of Real Madrid Football national competitions. The other clubs we Club are individuals who, upon meeting compete with are another of our priority in- the regulations approved by the General terest groups with whom we aim to establish Assembly, join the entity and are bestowed and fulfil firm commitments. with the rights and obligations contained in the statutes. The members are the owners 2.1.6 Clients of the club and, as such, its most important stakeholders. Our activity requires economic income that originates from our clients. Our clients are Aerial view of the Santiago Bernabéu stadium. 2.1.2 Players and referees both companies and individuals. These companies include television channels, sponsors, Real Madrid’s corporate purpose is to pro- licensees, and lessors that rent out boxes and that the processes are fully traceable data security project and establish clear mote sport. Therefore, all the players and and facilities for all kinds of events. The and documented for the purposes of registry, policies on how to handle data and the nec- referees are a group of great importance to club’s individual clients are those that pur- control and auditing. Similarly, the signing of essary security controls, as an efficient pre- the club. chase a ticket for any of the sporting events documents follows strict procedures of vali- ventive measure to facilitate the reduction of that we organise, a ticket to visit our facilities dation and registration to ensure permanent risks for the Club. 2.1.3 Employees and exhibitions or buy the products with our compliance with the club’s authorisation brand. policy and the traceability of all transactions. The project will increase the efficiency of the In order to carry out its various activities, Real prevention/detection of possible computer Madrid not only depends on its athletes, but 2.1.7 Fans also the other employees that offer the entity An essential part of the Real Madrid Or- crime, as well as incorporate new mecha- their professional services. ganisation and Management Model is the nisms of compliance with the data security The fans are those that support our teams in identification of the club’s risk of criminal policy. the various competitions in which we partic- liability which, in addition to the analysis of 2.1.4 Sporting and public administrations ipate. Real Madrid is a club that is open to the likelihood of occurrence and impact of Another significant step forward in relation to everyone. Among fans, fans club members each such risk and the relevant prevention control systems has been the culmination of Our sporting activity entails a continuous and those that maintain a direct relationship and action plans, constitute the Real Madrid the transparency policy, which has aimed at relationship with sporting administrations: with the club through the Madridistas loyalty Criminal Activities Risk Matrix. Said analysis going further than the legal requirements es- national and international federations, the programme are groups of particular interest also gives rise to the club’s Criminal Activi- tablished by the Transparency Act 19/2013, professional leagues in which we partici- to Real Madrid. ties Risk Map in which each risk is measured by publishing all the data and indicators re- pate and the National Sports Council. Our by its probability of occurring (high, medium, quired by INFUT, the index established by economic activity also entails a continuous 2.1.8 Suppliers low) and its impact (slight, moderate, high). International Transparency Spain. This en- relationship with Public Administrations, The Control and Internal Auditing Department ables and activates an on-going corporate both state (Inland Revenue, Social Security), Suppliers are also a group of strategic inter- systematically monitors the established ac- control based on the permanent and updat- regional (Region of Madrid) and municipal est in our value chain, as essential partners tion plans to minimise the probability of oc- ed publication of the club’s relevant infor- (Madrid City Council). in order to offer goods and services that currence and impact of each risk identified. mation, increasing its own level of demands comply with set parameters and assist in and promoting the excellence of its control achieving the club’s overall objectives. Last season, Real Madrid began a project systems. with the Deloitte firm to implement a new

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Procurement management and service 2.2 Real Madrid’s commitments to its 2.2.3 Employees with authorities on community projects and contracting are regulated by internal rules, stakeholders especially with respect to order and security control systems and procedures in order Real Madrid aspires to be an excellent place at the sporting events we organise. to achieve the best possible supply option, 2.2.1 Members to work, offering its workers permanent paid optimising the investment made. employment at market conditions, adherence 2.2.5 Other clubs Real Madrid promises its members that it will to the strictest principles of equality and 2.1.9 Society maintain and foster the club’s values, fulfil the promotion of diversity, opportunities to As a sports competitor, Real Madrid upholds the strictest standards of good corporate reconcile their professional and personal lives, fair play, competitive spirit and respect in all We also feel a great responsibility that we governance and transparency, encourage training opportunities and emphasis on work its performances, and participates in com- look to articulate in the form of commitments members’ participation through the means health and safety. mon initiatives and projects for good causes. made with society at large. Real Madrid is established in the statutes and, above all, the institution it is because of the community strive constantly for sporting achievements. 2.2.4 Sporting and Public Administrations 2.2.6 Clients it belongs to, which offers it considerable The club commits to maintaining healthy support. In response, Real Madrid commits finances with on-going supervision in a Real Madrid promises sporting administra- Real Madrid promises its clients that it will itself to helping the needy and assisting transparent process of auditory systems tions that it will adhere strictly to the prin- maintain and promote high standards in community projects in which its values and and controls under the general principle of ciples of fair play, institutional cooperation, quality and innovation, promote customer sporting experience may be useful. continuous and systematic accountability. respect for authority and participation in all satisfaction and maintain professional pro- sports organisation authorities. With regards cesses of claims management and the as- Real Madrid is also committed to training 2.2.2 Athletes to public administrations, Real Madrid’s sessment on on-going improvement of its new generations of sports managers that will commitment is to fulfil its fiscal, social, good services. contribute to improving their communities’ Real Madrid promises athletes and referees corporate governance and transparency and health, recreation and economies. that it will embrace the sporting values of environmental obligations, working closely fair play, respect and competition. The club Our present and future vocation leads us to maintains the on-going commitment with its work with youngsters and commit ourselves players of all levels to develop the academy, to their future. We are therefore careful foster athletes’ physical well-being, that our impact on the environment does adhere strictly to their contracts, maintain Real Madrid shield at the Santiago Bernabéu stadium Presidential box. not compromise its enjoyment by future competitiveness in order to aspire to the generations. highest sporting achievements, offer the athletes good facilities, excellent coaching 2.1.10 The media professionals and visibility through media presence. These commitments extend to The club is aware of the interest it attracts those who have left professional competitive from society and public opinion and, sport at the club and belong to its Veterans therefore, of the essential role fulfilled by Association. the media. It is committed to them as a relevant stakeholder that carries out social communications.

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2.2.7 Fans 2.2.8 Suppliers Furthermore, purchasing from local suppliers 2.2.10 The Media is encouraged as far as is possible, fostering Real Madrid promises all sports fans that Real Madrid is firmly committed to devel- the creation of wealth in the surroundings. Real Madrid responsible undertakes a rela- it will adhere to the principles of fair play, oping responsible procurement policies that tionship of collaboration based on the pro- always endeavour to promote sporting val- include suppliers in compliance with appli- 2.2.9 Society fessionalism and reporting transparency with ues, reporting transparency, respect and cable standards of human rights, ethics and the social Media, notwithstanding its com- maximum safety at the events it organises. environmental care. Real Madrid effects its social commitment pliance with data and information protection Real Madrid maintains a closer relationship through the activity undertaken by the Real regulations and the recognition of the impor- with those fans signed up to the Madridis- The policy overseeing supplier selection Madrid Foundation, especially in the creation tant work carried out by media organisations. ta programme, offering them first-hand in- and the assigning of orders and contracts and management of integration academies formation, advantages in purchasing the is based on the principles of professional and sporting academies, as well as its club’s products and services as well as var- ethics, advertising and competition and is support of charity initiatives, dedicated in ious promotions with recreation companies carried out in a transparent, fair and respon- particular to children, active and veteran Real Madrid has agreements with. The club sible manner under the supervision of the athletes, and disadvantaged groups. also commits to maintaining a close relation- Procurement Committee. Collaborative re- ship with the Real Madrid fans clubs set up lationships are established with suppliers, The Real Madrid Graduate School is another around the world, in their shared objective avoiding payment conditions that put their vehicle of social action through its work of defending the Real Madrid colours and solvency at risk. Communication channels training future sports managers. supporting the entity. are set up that favour transparent commercial relations and the understanding of mutu- Real Madrid is also committed to al needs. The purpose of this policy to com- environmental issues in order to achieve ply with the club’s objectives, in accordance resources by recycling materials and waste, with established rules and procedures. using energy efficiently and saving water, as well as applying ecological and sustainable principles to the care of lawns and garden areas. The European champions are acclaimed by their fans near the Plaza de Cibeles. The club gives an account of its compliance, amongst other means, via its Transparency Portal which, in addition to a great deal of other information, reports on its ethical commitments and values and how they are managed.

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3.1 Members 3.1.1. Institutional acts with Members

The membership of Real Madrid is made Ordinary and Extraordinary General up of a total 91,671 members, of which Assembly of Delegate Members: 66,560 are adults, 19,764 junior members and 5,347 are persons aged more than 65 or The Ordinary and Extraordinary General with more than 50 years of membership. Of Assemblies were held on 19 September 2015 these members 73,143 are men and 18,528 and included approval of the following: women. The Budget, Annual Report, Balance Sheet The number of football season ticket holders and Profit and Loss Accounts of Real amounts to 62,388, all of them members, Madrid Football Club, as well as the Annual and there are 7,714 season ticket holders Consolidated Accounts with companies in for basketball, of which 3,894 are members, which the club has a holding, all the above 2,287 holders of the Madrid Supporters Card corresponding to Financial Year 2015/2016. Francisco Gento, accompanied by Florentino Pérez, during the ceremony of assignment of his historic sports heritage to the club. or Carnet Madridista and 1,533 are members of the general public. Consolidated budget of Revenue and Elections of Delegate Members The Executive Committee, comprising the Expenses and the Activities Report for the President, Members of the Board of Direc- The delegate members are those that make Year 2015/2016. On 22 February 2016, elections were called tors and executives of the club, draws up up the General Assembly, which is the for Delegate Members at the General the action plans and executes operational supreme governing body of the club. This Taxable base of membership fees for the Assemblies for the period 1 July 2016 to 30 decisions with a view to achieving the objec- currently comprises 2,103 members, among 2016/2017 season. June 2020. tives mapped out by the Board. During the them the Board of Directors, honorary 2015-2016 season, the Executive Committee members and the first hundred members of Ratification, as the case may be, of the Given that for the majority of the groups held 14 meetings. The Executive Committee the club. appointment made by the Board of a member of thousands, there were more than 29 is assisted by an Economic Committee and of the Electoral Board (chosen from the candidates, for which there were 21, on 24 a Procurement Committee, both made up The Membership Disciplinary Commission is substitutes ratified at the General Assembly April 2016, a vote universal and direct took of members of the Board and executives of elected by the General Assembly of Members, of Member Delegates held on 30 September place to elect the delegates required for such the club. The Economic Committee held five in response to proposals by the Board and 2012 until 28 March 2017, for the purpose of thousands. meetings to monitor economic progress dur- is in charge of studying and qualifying covering the vacancy produced. ing the year, introduce corrective measures any acts committed by club members or The total number of members thus elected and perform a quarterly review of partial clo- attitudes adopted by them that are reported Awarding of Insignias was 1,993. sures of accounts and updating of the year and referred to it for consideration. The on year forecasts regarding compliance with commission meets twice a week to study On 19 December 2014, an event was held to 3.1.2. Activities relating to corporate the club’s annual budget. The Procurement and decide on matters inherent to its award insignia to all those celebrating 25, 50 governance and transparency Committee held five meetings to supervise functions. During the 2015-2016 season, and 60 years as club members. A total 835 and, where appropriate, approve the acqui- 664 disciplinary proceedings were initiated insignias were awarded, of which 128 were Real Madrid is firmly committed to the sition of the goods and services required for and a total of 299 cases ratified. In addition, of the gold and diamond, 289 gold and 418 highest and most demanding standards the performance of the activities described there were 797 disciplinary proceedings for silver. of good corporate governance and in the club’s annual budget. organised re-sale of tickets that are pending transparency. The Board of Directors a decision. The president of the club, Florentino Pérez, is the body directly responsible for the All the different stages of the budgeting cycle presided the event along with representatives administration, governance, management fulfil the strictest standards of good corpo- of the Board of Directors, accompanied by and representation of the club. The Board rate governance. The annual budget is drawn the club’s living legends. of Directors held eight meetings during the up with the participation of all the club’s di- 2015-2016 season. visions, with strategic guidance from the

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en, the study of new information systems to Real Madrid reached top position, with a facilitate the management of different pro- maximum score of 100 from 100 points in cesses, as well as special reports relating the audit performed in July 2015 by the en- to internal organisation, the code of ethics, tity International Transparency Spain of the inventories of sports apparel, corporate re- 42 clubs in the First and Second Divisions, sponsibility, etc. which is based on 60 indicators assessing the publication of the club’s most relevant This season the LOPD Data Protection Con- data on organisation, corporate manage- stitutional Act Compliance Office set up in ment, relations with members and fans, fi- 2012/2013, continued its on-going monitor- nances and contracts. ing, follow up, maintaining and upgrading of LOPD compliance. In addition, the Deloitte 3.1.3. Member services and information firm carried out the mandatory bi-annual audit of the security measures applicable to the Member Services Office General view of the Real Madrid General Assembly Meeting. files containing personal data, with satisfactory results. The Office provides an integrated customised Board, which subsequently approves the Furthermore, the auditing function is attention service and has attended to final budget and submits it to the Delegate strengthened within Real Madrid by the De- With regard to the Organisation and Manage- more than 14,000 visits and more than Members Meeting for final approval at the partment of Control and Internal Auditing, ment Model to Prevent Crime (MPD) imple- 13,000 telephone calls; more than 14,000 beginning of each season. which reports directly to the president and mented in the 2013/14 season, the Depart- requests for information and miscellaneous the Board and is independent from the other ment of Control and Internal Auditing again arrangements have been performed and The budgeting cycle was once again adhered club divisions. As a result of the efforts of the audited all the club’s departments to verify resolved by e-mail. Likewise, more than to strictly during the 2015-2016 season. The division, a Procedures Manual was estab- the efficiency of the MPD, with satisfacto- 4,000 telephone calls were made to delegate degree of compliance with the budget has lished with currently 54 internal procedures ry results. In addition, at the request of the members and others in relation to different been highly satisfactory, as is underlined that determine the operations of the club in Department of Control and Internal Audit- events, such as the presentation of insignia, by the excellent economic results achieved, relation to its most important internal pro- ing, the club approved the outsourcing of the signings, etc. the objective being to maintain the financial cesses. Compliance with these procedures function of On-going Supervision and Evalu- balance and solvency of the club in the long is ensured by the supervision of the Depart- ation the MPD to comply with the principles The Members Service Office houses the term, in order to address all the obligations ment of Control and Internal Auditing, which of objectivity and independence. Delegate Members’ Office, which deals deriving from the development and achieve- every season draws up an audit plan con- with requests by representative members: ment of its sporting objectives, in all cases in templating the work to be performed during With respect to compliance with the Trans- information, ticket requests, attendance strict adherence to the applicable standards. the season. parency Act, during the season the club to institutional events, Basketball and Real All the above is confirmed by the annual ac- continued with the initiative implemented Madrid Castilla tickets, documentation for counts of the club, which show significant Specifically, during the 2015-2016 season, last season to permanently update its trans- the General Assembly, office matters, etc. growth in turnover and clear improvements the auditing of several club divisions was parency website to enable accountability in in efficiency, profitability and solvency. completed (Football Management. Procure- the most sensitive areas of public scrutiny, On-line Member Services Offices ment and General Services and the VIP Area) as determined by the Transparency Act and The annual accounts of the club for the 2015- and as a result of the Audits and the club’s international standards. The website pro- The on-line Member Services Office ena- 2016 season were audited externally by the activities, three procedures of the Proce- vides extensive and detailed economic and bles members to make enquiries and per- firm Ernst & Young and its report, without dures Manual were updated. In addition to financial information, as well as data on con- form transactions without having to visit reservations, is attached to the Economic the audits mentioned above, the Department tracts, remuneration, ethical commitments the club and at any time, with total security Report of the club for the year. Once ap- of Control and Internal Auditing carried out and values and management and services, and confidentiality. proved by the Board, the annual accounts of other tasks, such as the developing and im- going much further than the legal provisions the club are subjected to scrutiny and final plementing of new procedures, control of and requirements. approval by the General Assembly Meeting. defaulting debts and measures to be tak-

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During the 2015/16 season, the on-line office quency of which depends on the information overall season results, the Portuguese player nament in which it reached the semi-final. recorded more than 380,000 visits by mem- needs of the club and its members. This sea- scored 51 goals in 48 games, exceeding 50 In the national championship, it was third in bers who were able to comfortably resolve son, more than 5,750,000 e-mails were sent goals in one season for the sixth year in a Group V of the Division of Honour. The Un- their arrangements with the office. with information of great use and interest to row and reaching 350 goals in 349 games for der-18 B and C teams won their respective the members, making communications more Real Madrid. The team was runner-up in the national competitions. Under 18 C also won Real Madrid City agile and efficient. League, after a sensational end of season the Under-17 Mini-Club World Title. performance, in which it almost won the title. All Real Madrid members and fans can vis- SMS In the Copa del Rey, it reached the last 16. The Under-16 A and B, as well as Under-14 A it the Real Madrid City facilities, upon re- teams were also champions of their respec- quest. In the 2015-2016 season, it was host Also last year, the club intensified the send- Real Madrid Castilla won Group I in the tive leagues. to more than 3,000 people. ing of SMS to mobile telephones with the Second Division B, after achieving the best latest club news relating to ticket sale dates, results of the 80 teams in the entire division. The Under-10 A, Under-10 B and Under-8 Ticket incident office assignment of seats and other relevant in- In the playoff, it was unable to complete the teams were champions in their respective formation. In total, more than 441,000 SMS season, losing to UCAM Murcia and Lleida in groups in Football 7. The Under-8 team also This service is provided on match days, were sent to our members throughout the the two games for promotion to the second won the Final Phase of the Madrid Under-8 mainly to assist members who have forgot- season. division. Championship for the fourth consecutive ten or lost their season card or had it stolen. year. Once the member has been duly identified, Halamadrid Magazine The Under-18 A team won the Copa del the ticket assigned to the season ticket is Rey in its category, in its fourth final of the During the season, 65 players joined the club, issued. During the 2015/2016 season, the The Halamadrid magazine is sent to mem- competition. In the UEFA Youth League, the of which 15 were Under-8. office dealt with 5,200 incidents. bers and contains all the news on the club. team qualified for its second Final Four of the three editions played, with an excellent tour- Member Hot Line: 902 21 2002

This line is exclusively for members and its 3.2 Players use requires identification by means of a membership number and PIN. 36,190 calls Football Cristiano Ronaldo kisses the Champions League trophy on the San Siro pitch. were handled. The 2015-2016 season will go down in the e-newsletter exclusively for members history of the club. Real Madrid won its eleventh European Cup and continued the leg- Weekly electronic magazine for Real Madrid end of the most successful club in Europe. members, offering the latest news on the An amazing performance in the competition, club, exclusive videos, ticket sales dates in which it only had 6 goals scored against and the results of the weekend’s football and in 13 games and scored 28, saw the team in basketball matches, etc. More than 73,000 the final in Milan in a repeat of the clash two members currently receive the electronic years before in Lisbon. Led by Zidane, the newsletter by e-mail, making a total volume team again beat Atlético de Madrid, this year of approximately 2,350,000 e-mails sent. on penalties, to place another Champions League Cup in the club’s trophy room. Member Notifications Cristiano Ronaldo was again fundamental in As a supplement to the e-newsletter, the winning the title, by scoring 16 goals and be- Members Department also sends notifi- ing the top scorer in the Champions League cations to the members by e-mail, the fre- for the fifth time and the fourth in a row. In the

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Under its policy of cooperation with other There were also cine-anthropometric controls Players from Real Madrid’s Basketball clubs, Real Madrid has promoted the in higher divisions, such as Real Madrid Youth Academy development of the sport, with the number Castilla and the Under-18 A team. With this Real Madrid began the 2015-2016 season by of cooperation agreements signed now information and daily monitoring of eating In the 2015-16 season, there were 92 players playing 4 friendly pre-season games. reaching 39. habits and certain individual ergogenic aids, trained by the Real Madrid Academy playing the club attempts to provide its players with in the First and Second Division of the As Euroleague Champion, the team played In it third year, the Academy residence optimum conditions for performance. League, 44 in the First Division, belonging to for the Intercontinental Cup against the increased from 73 to 86 players that stay in 16 clubs: Real Madrid CF (9), Rayo Vallecano Brazilian team Bauru, which it defeated on the facilities every day, 68 in football and 18 With the aim of promoting fair play and the (5), Sporting de Gijón and Granada (4), points, after two games in Sao Paulo, to win in basketball. fight against all types of fraud, Real Madrid Atlético de Madrid, Deportivo and Valencia the title. gave the LFP course on integrity to its (3), Eibar, Español, Getafe and Málaga (2), Under the agreement between Real Madrid Academy and related staff, also providing Barcelona, Betis, Las Palmas, Real Sociedad The Endesa Super Cup was first competition and Sanitas, during the 2015-16 season, course content on its corporate intranet for and Villareal (1). of the season. It was played in Málaga and besides the attention provided to our injured all personnel. Posters and brochures were Real Madrid was eliminated in the semi- players (first-aid, diagnosis, treatment, etc.), also printed to support football without In the Second Division, 48 players from finals after losing to Unicaja. a specific plan was developed for injury violence and fair play. Real Madrid’s Youth Academy played for 20 prevention and dietary and nutritional control clubs: Ponferradina (6), Girona and Zaragoza The second title of the season came with at the Real Madrid Academy. (5) Alavés y Alcorcón (4), Huesca (3), Almería, the Copa del Rey played in la Coruña. Real Córdoba, Llagostera, Mallorca, Nástic Madrid’s first opponent was Montakit de Tarragona and Numancia (2), Albacete, Fuenlabrada, in the semi-finals Laboral Elche, Leganés, Mirandés, Osasuna, Oviedo, Kutxa Baskonia and Herbalife Gran Canaria Tenerife and Valladolid (1). in the final. Gustavo Ayón was named MVP of this year’s Copa del Rey. In addition, outside Spain, there were 57 players trained at the club playing for foreign In the Endesa League, Real Madrid ended league teams. the regular season in second position, with Real Madrid U-8. Madrid champions. 29 wins and five losses. Our outstanding contribution to national teams continues: Under-21 (1), Under-19 In the quarter-finals of the playoffs for the (7), Under-17 (6) and Under-16 (9). We also title, Real Madrid beat UCAM Murcia CB 2-1 contributed players from our Academy to and in the semi-final Valencia Basket 3-1. other national teams like Austria, Norway, In the final, Real Madrid came up against France, China, Holland, Morocco, Argentina Barcelona Lassa for the fifth consecutive and Mexico, etc. time, which it defeated 1-3. With this victory, the team claimed its 33rd League title. Sergio Llull was also named MVP of the final.

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In the Euroleague, Real Madrid finished following senior players remained on loan to fourth in Group A in the first phase, with five other clubs: Fernando Campazzo to UCAM wins and five losses. In the Top 16, our team Murcia C.B.; Álex Suárez to Dominion Bilbao was fourth in Group F, with seven wins and Basket; Emanuel Cate to Baloncesto Sevilla seven losses. and Jonathan Barreiro to Club Ourense Baloncesto. Fenerbahce, winner of Group E, was our first rival in the playoffs of the competition, won In the Academy, rights were acquired for 20 by Real Madrid 3-0. players, distributed as follows: 12 players in Under-14 B team, 2 in Under-14 A, 2 in After a season in which Real Madrid played Under-16 B, 3 in Under 16 A and 1 in the the finals of the Copa del Rey and the Endesa Junior team. League, several members of the first team received individual awards: The second basketball team playing in the King Philip VI received Real Madrid at the Zarzuela and took part in Sergio Llull’s traditional selfi. EBA League finished sixth in Group B of the - Gustavo Ayón was chosen MVP of the Copa regular league. del Rey. The Junior team were Champions of the - Sergio Rodríguez was included in the L’Hospitalet Junior Tournament, played the XXVI Under-14 Ciutat de L’Hospitalet Players from the Real Madrid Endesa League all-star team. the final of the Spanish Championship, was Tournament. Boris Tisma was named MVP Youth Academy runner-up in the Community of Madrid of the Mini-cup, Pablo Rodrigo MVP of the - Sergio Llull was named MVP in the final of and played in the Euroleague International Madrid Final Four and Usman Garuba again Special mention must go the participation the Endesa League. Junior Tournament, in which it finished third. MVP of the Spanish Championship, best in the Basketball First Team, in both training Felipe Dos Anjos was named MVP of the rebounder and also the MVP of the overall and matches, of Dino Radoncic, Daniel de la International Players L’Hospitalet Tournament and also included Spanish Championship. Rúa and Samba Ndiave (Junior - EBA). in the competition’s all-star team. Five first team basketball players were The Under-16 B and Under-14 B teams In addition, 20 players from the Real Madrid included in the Spanish team (Sergio Llull, The Under-16 A team was champion of the reached their objectives established at the Academy were chosen to play for their Sergio Rodríguez, Rudy Fernández and Community of Madrid and finished fifth in beginning of the season. national teams: Willy Hernangómez, one in the Lithuanian the Spanish Championship. The team also team (Jonas Maciulis), one in the team won the VIII Villa de la Orotava Basketball Under-16 B finished top of the A2, completing Montenegro senior team (1): Dino Radoncic; from Senegal (Maurice Ndour), two in the Tournament, the 2016 Under-16 Szent the season 17th, the best possible result Spain U-18 (1): Ignacio Ballespín; Serbia Argentinean team (Andrés Nocioni and the István Basketball Cup in Hungary, the XIII in this category. In addition, the team won U-18 (1): Mihailo Iovicic; Spain U-17 (2): player on loan to UCAM Murcia Facundo National Under-16 Basketball Tournament the V Leukemia and Lymphoma Foundation Acoydan McCarthy and Francisco Salvador; Campazzo) and one in the Brazilian team in Genova, the IV Adif Mezquita Tournament, Basketball Tournament and the Gúdar- Spain U-16 (3): Usman Garuba, Carlos (Augusto Lima). the Novipiú Europe Cup 2016 in Torino and Jayalambre Regional Tournament. Unanue and Diego de Blas; Serbia U16 (2): the 2016 Zrenjanin Basketball Cup played in Mario Nakic and Lazar Zivanovic; Great This season, Real Madrid acquired the rights Serbia. Usman Garuba was named MVP in The Under-14 B team also finished in top Britain U16 (1): Kareem Queeley; Spain U15 to five players for the first team (Jeffrey Taylor, the Madrid Final Four. position in the A2 division, finishing the (3): Jorge Mejías, Jorge Viejo and Rubén Trey Thompkins, Maurice Ndour, K. C. Rivers season in the same way as the Under-16 López de la Torre; Croatia U14 (1): Boris and Lima). Hernangómez returned to Real The Under-14 A team was champion of the B team in seventeenth position. The team Tisma; Spain U13 (3): Eshete Calvo, Carlos Madrid after being on loan for two seasons to Community of Madrid, the Endesa Mini-Cup also won the II Pre-Under-14 Castelldefels Santiago and Diego Maganto and Spain U12 Baloncesto Sevilla and Luka Doncic became played in La Coruña and won the Spanish Tournament and the 2016 Ciutat de (2) Ab Sediq Garuba and Juan Núñez. a full-time member of the first team. The Club Championship. The team also won Viladecans Tournament.

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The non-athlete staff members include work- Model of Organization and Management, a ers of nine different nationalities, which gives guide for employees, as well as implement- an idea of the internationalization of the ing control mechanisms to prevent irregular club’s activities. During the season, three activity, such as the whistleblowing system female and seven male employees took and corporate portal. maternity/paternity leave. One employee took leave of absence to care for an under- Real Madrid has also continued to invest age child and 16 employees reduced their in the on-going training of its staff. This in- working hours as legal guardians of under- vestment has surpassed €200,000, divided age children or dependent family members. into 135 training programs. As a whole, this There were also two retirements and one represents more than 12,000 on-going ed- worker took voluntary leave. ucation hours in the season. The two major strategic areas in which internal training is In the month of December 2015, elections based are the globalisation and digitalisa- Real Madrid U-14 won the Spanish Championship, the Min-cup and the Madrid Championship. for permanent intermittent worker represent- tion of the club’s business and operations. atives took place, due to the fact that the Special mention must also go to the training term of the previous company works council programs on integrity, good practice and the had expired. The elections were carried out prevention of fraud in sports competition, normally and according to the regulations given in partnership with the Professional The club continued another season with its 3.3 Employees governing trade union elections. Football League to spread the code conduct policy of commitment towards young talent developed for sporting bodies to all levels of from the Community of Madrid, as training, During the 2015/16 season, Real Madrid had In the 2015/16 season, action has continued the club. adaptation and assimilation of the Real an average staff of 695 contributors to the in the area of good corporate governance Madrid values is easier. social security system, of which 322 were and transparency, aimed at employees. As Other important training initiatives focused athletes. Of the club’s employees, 0.33% a result of new legislation introducing the on the handling of claims, dispute resolution In the 2015-2016 season, the Real Madrid have temporary contracts and 99.67% in- criminal liability of legal entities for the ir- and customer service, as well as occupa- Academy initiated a collaboration agreement definite-term contracts. regularities committed by their employees tional hazard prevention and the advanced with C.B. Las Rozas, the results of which in performing their professional duties, the courses on resuscitation. The Academy have been highly satisfactory to date. It should be highlighted that the club com- club has designed and put in place preven- players that live at Real Madrid City received plies strictly with the Public Administration tive action defined by experts, such as best training on the Real Madrid values from the During the 2015-2016 season, the club criteria on Social Security Contribution by practice to prevent criminal liability in any best communicators of the first team that awarded 17 scholarships to players from players receiving remuneration and all foot- possible situation. An analysis was there- also formed part of the Academy. Acade- other communities and countries. All of ball players over the age of 16 that play in fore carried out on the potential risks to my players at the residence also took part in them were provided boarding at Real Madrid Real Madrid teams are registered with the the club in this regard, action plans being qualification tests and professional guidance City and education at SEK, one of the most Social Security. assigned to teams in order to maintain the and, in addition to their academic education, prestigious education centres in Spain. highest standards of prevention. Similarly, English classes focused on football and 37% of the club’s CBA employees are female. following recommendations by experts in training in Psychology and Communications The agreement between the club and Sanitas Of these, 45 hold positions of responsibility. the prevention of such risks, the club has in sports competition were also provided. developed satisfactorily. designed and implemented the Real Madrid

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In addition to training activities, mention project was designed and implemented to Football Marketing and Communications Committee, should be made of the internal communica- enable the optimization of our contingency as well as the Competitions Committee, Real tions campaigns to teach the club’s values and on-going business plans in the event of Real Madrid has a presence in the most Madrid is represented by a club executive. in the fight against violence and all forms of an emergency. The project provides us with important football national and international intolerance or discrimination against respect a tool that allows each employee remote organizations. Hereinbelow are highlighted FIFA: our club is represented at the highest in sport. The Youth Academy coaches also access from any location and terminal to a the participation in different organization: tier of football by the president on the Football received training on the identification and corporate desktop in order to operate the Committee and by the vice-president on the prevention of situations relating to mobbing, same applications and resources as if they UEFA: this season, Real Madrid has been FIFA Player’s Status Committee. as well as coaching courses. were at the club. In this way, both in cases of very active in the various committees mobility as well as in any emergency situation and bodies of the European organization, RFEF: this season, the club had a very active Occupational hazard prevention plans have that prevents employees from being present particularly in UEFA Events S. A., in which presence, most notably the president’s also been continued. This season, they were at the club offices, they can continue working the president serves as a representative, as participation on the Board of Directors. strengthened by the implementation of a from any location with Internet access and well as the Club Competition Committee, club prevention service, which included a the club can continue to function. In addition, represented by the vice-president. FFM: this season, the club had a very active full-time professional as well as the on-going the club is able to obtain immediate response presence in the Madrid Football Federation. external prevention services contracted by from its employees, wherever they are ECA: the ECA is an organization that brings the club for its different areas. Prevention in located, if required urgently outside business together the main European clubs and at LNFP: the club is represented in this the area of occupational medicine included hours, without them having to travel to its whose general assemblies Real Madrid organization by our General Manager. employee medical examinations, enhanced facilities. The use of this new environment is represented by its vice-president, who This season it has been very active in the by new diagnostic techniques for early will also enable us to provide the benefits was appointed vice-president of the ECA organization’s activities, highlighting the detection of diseases, of a total of 204 of working from home, with respect to and other senior club executives. On the General Assembly and Delegate Committee. employees. We also carried out a voluntary modernization, efficiency, productivity and Executive Committee, the club is represented flu vaccine campaign, in which 66 employees conciliation between work and family life, as by its vice-president. In addition, on both the were vaccinated. well as to society by reducing travel.

The Health and Safety Committee, comprised of club worker and management The Santiago Bernabéu was the scene of an unforgettable celebration of the Eleventh. representatives, continued its activities, 3.4 Sports and public administrations making notable progress in the occupational hazard prevention plans for all areas. With This season, Real Madrid continued to adhere regard to the coordination of the business to its policy of timely compliance with tax activities carried out at our facilities, in the obligations and social security contributions 2015/16 season, there were 261 coordinated and at all times has been up to date in its occupational hazard preventions. payments to the public administrations, as shown in the Transparency Portal. Likewise, As part of the digital transformation of it has continued its institutional collaboration the club’s organization to obtain all the with the local and autonomous community benefits of information and communications administrations. technology, a pilot employment virtualization

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Basketball the assignment by the regional government Football 3.6 Clients of the Barclaycard Center for Real Madrid’s Real Madrid is present in all the major nation- Endesa league games. The different club teams took part in a total During the 2015-2016 season, Real Madrid’s al and international basketball bodies. of 84 tournaments and 172 friendly matches. commercial department worked with more THE ACADEMY than 300 companies that include both ACB: in 2015/16, the ACB held Extraordinary The tournaments include the Dinamo Zagreb national and international companies from (6), Ordinary (5) and Delegate Committee (3) The Mangers of Real Madrid’s Academy are Tournament (Under-18 B), the Al Kass different areas of the club, such as sponsors, Meetings, at which Real Madrid was present. present in the Spanish and Madrid Basketball International Cup in Qatar, the Púskas Cup licensees, events companies and others. There were also several competition work Federations and actively participated in the and the U-17 Mini-World Cup (Under-18 C), group meetings (4). General Assembly of the Spanish Basketball the San Bonifacio Tournament (Under-16 The Consumer Product Licensing Depart- Federation (FEB) and at several meetings A), the Marvel Cup Tournament (U-16 B, ment, managed either directly or through EUROLEAGUE: the 2015/16 season, with the Madrid Basketball Association Francisco de Goya Tournament, Reino de the Master licensee, handled a portfolio of Real Madrid attended the annual General during the course of the year, thus improving León Tournament (U-14A and the Bassevelde 203 contracts relating to Real Madrid offi- Assembly and five ECA meetings of the communications between the club and such Tournament (U-14 B), amongst others. cial products for the club’s fans, in particular, competition member clubs. federations, as well as facilitating work. replica shirts. Basketball COMMUNITY OF MADRID 3.5 Other clubs The Sponsorship and Advertising Department Real Madrid’s relations with other clubs is this year reached 65 football and basketball The club continues to maintain excellent Real Madrid’s relations with other clubs demonstrated by its participation in different clients. Worldwide and regional leaders in relations with the Community of Madrid. Its is demonstrated by its participation in tournaments and friendly games. their fields placed their trust in Real Madrid collaboration with this institution is more tournaments and friendly games. through club sponsorship and individual active than ever, as shown by the success of In the pre-season, the first team played player image agreements. We continued to four friendly matches. In the V Edition of increase the number of marketing campaigns the Costa del Sol Tournament, Real Madrid addressed to consumers, clients and played against BC Khimki and Unicaja before supporters in all territories included in the Real Madrid Basketball Section staff with the Copa del Rey and International Cup trophies the III City of Córdoba Tournament, in which agreements. New clients, such as the Sigma at the Santiago Bernabéu stadium. it came up against Baloncesto Sevilla. The Group in Mexico, RCN in Colombia, Star Whites closed the pre-season in Madrid with Beer (Heineken) in Nigeria and the extension the NBA Global Games 2015 against the of the agreement with Nivea Men to China Boston Celtics. and South Africa, which now reaches the 46 countries subject to the agreement, are The Basketball Academy teams played part of the defined strategy to identify the several friendly games and took part in best partners in each region and extend the prestigious tournaments at a national and scope of existing clients in strategic markets, international level, playing a total of 29 which helps us to continue developing the games. Real Madrid brand throughout the world with our clients. Highlights were the Real Madrid Junior victory in the L’Hospitalet Tournament, the With regard to friendly games, Real Madrid Under-16A victory in the U16 Szent István focused its activities on the summer tour. Basketball Cup 2016 and the Under-14 team For the first time in history, the team visited winning the Mini-cup and Spanish Club Australia, where it competed in and won Championship. the International Champions Cup, followed by two games shortly after in China. This

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historical tour in three continents concluded stadium and 536 VIP seats for basketball in Europe, where the first team also took part at the Madrid Sports Palace (Barclaycard in the Audi Cup in Munich and finally in Oslo Center). The VIP Area at the Bernabéu against the Norwegian team Valerenga. Stadium is distributed amongst 243 boxes, with a capacity for 2,975 people and 1,769 The Events Department contracted activities individual armchairs. In addition, the four with 150 firms for non-match playing restaurants at the Bernabéu Stadium days, with events as diverse as product (Gate 57, Asador de la Esquina, Real Café launches, business meetings, conferences, Bernabéu and the Zen Market) are converted gala dinners, amateur matches, as well into hospitality areas during each match. as large format events, such as the Bruce Springsteen and the E-Street Band concert. The 567 VIP Area clients are companies The services offered by the club on non- from a wide range of sectors (multinationals, match days include visits to the stadium, IBEX-35 firms, SMEs and private individuals. called the Bernabéu Tour, which attracted Also during the 2015/16 season, more than Celebrations of the Eleventh at the Santiago Bernabéu stadium. almost a million visitors in the 2015/2016 15,600 additional VIP seats were sold for season, more than 60% of which were from individual games. other countries. More than 220,000 chose to purchase additional products apart from Again this season, work was carried out to the tour, such as the digital photo that promote our VIP Products internationally and 3.7 Fans Madridistas immortalises their visit to our stadium. thus expand market share. To do so, the VIP Area has been permanently present at IFEMA, Public Service Office / Services for fans Real Madrid has 214,000 active fans Real Madrid develops its official store taking part in the most important national registered in its Madridistas program. These business through its licensee Adidas which, and international trade fairs and agreements The office provides specific services to our fans receive a card that enables them to have at the end of the 2015/16 season operated have been signed with travel agencies and fans that do not belong to other club groups, a direct and on-going relationship with Real ten official stores in: calles Gran Via; Arenal, tour operators. An advertising campaign such as members, Madridista card holders Madrid. Carmen and at the Las Rozas Village Shopping was also carried out in major national and and fan clubs. It managed a total of more Centre, Barajas Airport terminal 4 and terminal international online and offline media, with than 50,000 enquiries through different The club also maintains relations through 4 satellite, Palma de Mallorca, Barcelona (Las presence in business management, luxury, contact channels. regular electronic communications with Ramblas), Mexico D.F. and Doha (Qatar). finance, premium lifestyle, tourism and the registered users that are not members These outlets are in addition to the store at catering industries. All of this helped the VIP Through the hotline service 902321809, by or Madridistas, which are currently close to the Santiago Bernabéu stadium, which has an Area to achieve a 94% occupancy rate in both automatic and personalized operator 4.5 million. annual flow of nearly 2.5 million visitors. 2015/2016. services, almost 28,000 calls were dealt with, 14,000 using the automatic information The club has high levels of communications Real Madrid offers restaurant services at As a supplement to the activities carried out system and 14,000 by an operator. Through with both groups and during the 2015/2016 the stadium through agreements with four by the club’s different departments for their its email, [email protected]. season handled 180,000 phone calls and top-class restaurant firms, which enables clients, Realmadrid TV is broadcasted in more com, over 22,000 emails were answered this sent 820,000 Hala Madrid Junior magazines the club to diversify the cuisine and prices than 50 countries, thanks to collaboration year. and 12.5 million e-mails to Madridista card on offer. In addition, the Real Madrid Café with 10 leading global TV operators. In line holders. Dubai was opened as a result of the licensing with the aim of promoting contact with the In addition, on first team and Real Madrid agreement between the club and a Middle club’s supporters, both the content and the Castilla match days and at major events held With regard to registered users, more than East operator. services of the official Real Madrid App for at the stadium, an office for the general public 39 million e-mails were sent. mobile phones have been increased, with provides personalised service, at which The Real Madrid VIP Area has 4,744 seats more than 5 million downloads worldwide. more than 5,000 inquiries from spectators distributed on all sides of the Bernabéu were received.

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3.8 Suppliers 3.9 Society

During the 2015/2016 season, 3,400 goods During the 2015/2016 season, Real Madrid’s and service purchases took place, including social activities were focused on the those listed under operating and investment following areas: costs. Total supplier turnover was spread amongst approximately 900 different suppliers. 3.9.1 Social sports schools in Spain

The Procurement Committee held five meet- The Real Madrid Foundation social sports ings, which approved and supervised major schools continued to make football and purchases of the goods and services and in- basketball excellent tools for transmitting Members of the Vietnam fan club celebrate the Champions League victory. vestments made by the club during the sea- positive values, with the clear intention son, as well as checking the evolution of the of creating healthy sporting habits and budget and its compliance by the different collaborating with families in the integrate Fan clubs With regard to games played at the departments. education of more than 6,000 children aged Bernabéu, the Fan Club Department works between five and 17 at a total of 66 social Real Madrid C. F. currently has 2.339 fan in conjunction with the Members Department During the 2015-2016 season, as a summary sports schools in different locations. These clubs throughout the world, of which 165 are of the visiting team to invite a group of its of the coordination of risk prevention projects have two training programs for international. At present, we have more than fans to a lunch to promote relations between activities, the following activities took teachers, which have been consolidated 77 (national and international) fan clubs that the fans. place: a legal audit of the occupational into a teaching method: Through football, we are in the process of creation and we hope hazard prevention system, 194 coordinated teach values and an initiation to “Valorcesto”, will shortly belong to the Real Madrid family. At the end of the season, the Fan Club business activities, an emergency simulation under the program ‘For a Real education: A highlight of last season were the 11 new Department organised a football 7 tournament at Real Madrid City, completion of the values and sport’. In addition, this season fan clubs beyond our borders. for the Under-8, Under-10 and Under-12 design of risk profiles for all Real Madrid saw the use of the books “The game starts divisions. More than 10,000 supporters staff positions, a risk evaluation of the at home” and “Compete to share … values”. Throughout the 2015/2016 season, the fan belonging to 143 teams representing over Alfredo Di Stéfano stadium; drafting of the clubs celebrated anniversaries, at which 100 Real Madrid fan clubs took part at Real emergency measures for the Bernabéu Tour; A significant highlight was the commence- the club was present and sent institutional Madrid City to enjoy a true Real Madrid hygiene measurements at the Santiago ment of new projects in La Cartuja, Jaén, Al- representatives. We attended 260 acts, weekend. The elimination phase was played Bernabéu and Alfredo Di Stéfano stadiums, bacete and Madrid city (Aravaca and Mon- almost all those held. Eight clubs celebrated on the first day and the finals on the second. Real Madrid City, the Valle de las Cañas tecarmelo) and, especially, those addressed their 25th anniversary, two their 50th and one The trophies were presented at Real Madrid Pavilion and the Barclaycard Center and to young people with different abilities. The its 60th anniversary. City in the presence of president Florentino a study and placement of foundations for football and autism project was consolidated Pérez. Just like last year, the trophies for the the maintenance of the Santiago Bernabéu with the inauguration of the second school in In addition, at each first team away match, champions of each category were presented stadium. Advice was also given on Córdoba for the group, as well as the special we call the local fan clubs to meetings to at the Santiago Bernabéu stadium before the occupational risk prevention to the different collaboration with the U.S. Embassy Access discuss the club and how it functions. At the Corazón Classic Match. Roberto Carlos and club departments. All these activities are program, in which a group of 15 adolescents end of the season, 630 fan clubs attended Clarence Seedorf presented the trophies to intended to ensure that the employees from families at a risk of exclusion benefit the meetings. the winners. and suppliers of Real Madrid meet the from a scholarship in the USA and are previ- occupational health & safety policies laid ously trained in Spain. Worthy of highlight is This season, all the clubs that so requested, out in the Workers’ Statute and, basically, also the growth in Basketball, with new so- were also able to visit Real Madrid City and the Occupational Hazard Prevention Act cial sports school projects in (Las Tablas and get to know its facilities. 31/1995 and Royal Decree 171/2004. Aravaca) and adapted basketball projects

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at the H. San Rafael school, the Fernando 3.9.2 Programs for other groups at a risk Finally, in the area of health, the sports Martín school with the Osiris Foundation and of exclusion in Spain physiotherapy program for rare diseases the transformation of the Alfredo Goyeneche was dedicated in the 2015/16 season to school into a pilot basketball school. The Real Madrid Foundation develops its needy patients with neurological disorders program in 22 social sports football schools in Madrid, in conjunction with the UEM, From November 2015 to June 2016, students and 21 basketball schools in prisons Sanitas, COFM and the Madrid Multiple from the schools in Madrid and surroundings throughout Spain, with over 2,100 direct Sclerosis Foundation. were able to enjoy social school tournaments beneficiaries. held on 14 weekends at Real Madrid City, The physical activity program for the elderly for football, and at the Arganzuela Facilities In addition, the education in values through has been implemented for over a decade Centre for basketball. Also in June, the sport (football and basketball) program at the open project at the Canal de Isabel national game for students from detention was implemented for the third consecutive II facilities and at the three Sanyres and centres was held. It should be highlighted season in 34 juvenile detention centres Sarquavitae homes for the elderly. The that the tournaments had inclusive days, and shelters in Madrid (15), Andalusia program included a pilot project to offer for students with and without a disability, (5), Alicante, Castilla y León, Castilla-La and adapt the Bernabéu Tour to people without distinction. The basketball social Mancha, La Rioja, Murcia and Valencia (2), with a cognitive impairment and Alzheimer’s sports school tournament also included Cantabria and Melilla (1). disease, the results of which are still inclusive wheelchair basketball days. pending. The children’s hospital basketball program, At the end of the season, in the months of which aims to provide an environment of The program for the long-term unemployed July and August, the summer campuses comfort and normal life for children admitted Empredeporte, in conjunction with the took place. For basketball, they were the to hospital for long periods of time, was Madrid Town Council, was consolidated, VIII Inclusive Basketball Campus for boys developed at six of the largest hospitals in with the aim of improving the lifestyle of the and girls with and without a wheelchair, the Madrid La Paz, Niño Jesús, 12 de Octubre, long-term unemployed. VII Summer Basketball Campus and the Gregorio Marañon and the Vilanorte-Laguna II Adapted Basketball Campus for young Palliative General Hospital in Alicante, people with a severe mental disability: where more than 2,000 children benefited throughout the season. In 2015/16, the Florentino Pérez, at the presentation of the ‘El Gallinero’ social sports school integration project. For football, the Campus Experience was Ronald McDonald House Foundation and held, in which more than 3,000 young people the Aladina Foundation programs joined of over 80 nationalities between 7 and 17 us at the Niño Jesús Hospital. More than years of age took part. a hundred homeless children visited the players at Real Madrid City during the season from foundations such as Make a Wish, Petit Princess, Pequeño Deseo and the Aladina Foundation, amongst others.

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3.9.3 International Area Foundation in China. In Cambodia, a school The school in New South Wales in Australia In Europe, work on the consolidation plan was created with the For the Smile of a child stands out due to the quality of the work continues at the 10 existing schools from The Real Madrid Foundation concluded the NGO in Phnom Phen, which has provided the performed by local partner, the Wellington Portugal to Hungary, Romania, Bulgaria, 2015-2016 season ended with 261 social opportunity of a new life to children formerly High School and its commitment towards the Italy and Russia, with the aim of promoting sports schools in 72 countries, in which working in the rubbish dumps. indigenous people of Australia. education in values and the objective is to 34,000 children and young people took part. increase our presence in other European There are now 800 teachers that have been Education work through football continues In America, a highlight was the commence- countries. Sponsors beginning work this trained in the Foundation’s methodology in the People’s Republic of China at the ment of work on the west coast of the United season have been supported to ensure the to supplement their daily work with the Evergrande football school, which has 2,700 States. Based on the objectives of expanding financial stability of the projects. students. students; in Cambodia with the SAUCE NGO in the country, two new schools were opened in Battambang, where children victims of last season in Washington, in conjunction The Champions League Final enabled the 86 The season finished with the III Alma Cup landmines are now able to enjoy football; with the Central Washington University. With students at the school of Borgolombardo in Tournament in Vila Real de Santo Antonio in the six schools in the Philippines with regard to Latin America, our presence is still Milan, operating since 2012, to fulfil their (Portugal), which rewards the application Anakk and the Roxas Foundation and the very strong and increasing in México, where dream of watching Real Madrid play live and of values in competition as an educational support of Coca Cola, FEMSA and the the Real Madrid Foundation now has 38 so- celebrate its victory with Real Madrid fans. tool, while facilitating the co-existence of Mapfre Foundation to ensure sustainability; cial sports schools, close to the 50 that exist European students and the exchange of in India, together with the Indian Institute of in Colombia. Highlights this season were the In the Middle East, we have strengthened experiences amongst educators. Madrid and Children and the Hope and Joy renewal of alliances Microsoft, the Corpo- our objective of promoting education in Foundation, we have more than 600 students ración Andina de Fomento and the Mapfre citizen values and peace, healthy lifestyles In Asia, a highlight was the first football ain the states of Calcutta and Tamil Nadu; Foundation, as well as the half-way celebra- and good use of spare time. The schools social sports school in China, the town of and work continues in the complicated areas tion of the agreement with Globalvia and it currently operating in Saudi Arabia, Kuwait, Jinzhai, in conjunction with the Youth Welfare of Timor-Leste. continued commitment. They were joined by UAE, Bahrein, Palestine and Israel have the US telecommunications company ATT&T been strengthened. The special situation in which will support work in Mexico and other Palestine and conflict in Syria still makes it countries in which the Foundation is present. a priority to promote Jerusalem has been renewed. Students from the football social sports school in Battambang, Cambodia. In Africa, the Foundation maintains its overall objective of promoting the integral The basketball initiative II Seminar in Values development of children and adolescents, Training was held, under which coaches as well as their education and vocational from the schools of Morocco and Algeria training, by reducing dropout rates and stayed in Madrid for a week to witness the educating in values of peace and citizenship Foundation’s work in the National Area. through sport. It continues its expansion of social sports school basketball programs. This season saw the commencement of the first social sports school project for the disabled in Africa with the Hanan Foundation in Tetouan (Morocco).

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3.9.4. Communications, events 3.9.5 Presence of veterans and institutional activities The presence of veterans in the activities of Amongst other events, the highlights were the Foundation is significant, especially in the two editions of the Luis de Carlos Forum: the outreach 2015 Corazón Classic Match. “Health, nutrition and sport” and Gento, the They also took part in the two editions of the Cantabrian Gale”, as well as the outreach Luis de Carlos Forum and other Foundation golf tournaments, the funds from which went institutional events, such as presentations, to the adapted and inclusive social sports openings, visits to schools and outreach schools. tournaments.

In its seventh edition, the 2016 Corazon On 4 December 2015, the veterans played Classic football match with the motto ‘Our a game at the Baniyas Club in Abu Dhabi Commitment’ brought together several of the (UAE). The veterans were able to visit the most important players in the recent history social sports school in Abu Dhabi and play a Kiko Casilla visited the Real Madrid Foundation’s social sports school in Majadahonda. of Real Madrid and Ajax: Raúl, Butragueño, friendly with the students. Roberto Carlos, Solari, Seedorf, Van der Sar and Ronald de Boer. The proceeds were 3.9.6 Presence of Real Madrid players social sports schools in Jerez and Tarancón spirit, teamwork, integrity, leadership and donated to the Cáritas Spain Homeless and Roberto Carlos in Jaén. excellence. Our objective is to transmit People Program. The Foundation has organised the presence and share them with our students, always of players in different events. In addition 3.9.7 Real Madrid Graduate School bearing in mind that our obligation is not only The Plácido en el Alma outreach concert to visits at Christmas to 11 hospitals in the to train students, but also develop them as to pay tribute to Plácido Domingo, the Community of Madrid by the first football and The School is present in 12 countries: Spain, human beings that behave according to the proceeds from which went to the Real basketball teams, they have been involved Cyprus, Costa Rica, Ecuador, Mexico, historic values of Real Madrid. Madrid Foundation’s social sports schools in multiple activities, highlighting the visit Chile, Germany, Portugal, the United States, in Mexico, was held on 29 June at the by Carvajal to the social sports schools in Australia, Honduras and Thailand. Our goal of becoming the best international Santiago Bernabéu stadium. To celebrate Leganés and Guadalajara; by Rubén Yañez university sports school led us to launch his 75th birthday, the famous Spanish tenor in Toledo; Kiko Casilla in Majadahonda Focused on the areas of health, sport, man- the Sports Trend Lab in December 2015, a gave a unique and unforgettable concert, (Madrid); Keylor Navas in Albacete; Doncic agement and communications, our school long-term initiative that seeks to position accompanied by more than 30 international to the basketball school n Leganés (Madrid) offers 11 master’s degrees: a University MBA the School as a leader in the sports industry, artists. and Ayón to the juvenile residence in Leganés in Sports Organizations Management, MBA ensuring that the knowledge and professional Madrid.. Many players also received over in Sports Management; MBA in Sports Man- experience of the entire community of The commencement of free-to-air broad- 200 students at Real Madrid City, who had agement On-line; University Master’s Degree our alumni and associates has an impact casting by Realmadrid TV also included the travelled from social sports schools from all in Sports Law; University Master’s Degree on the development and growth of the premiere of the documentary Historias con over the world. in Marketing; University Master’s Degree sector. Subjects such as sports mediation, alma, which travels the world reporting on in Sports Communications and Journalism, sport as a medical treatment, the financial the Real Madrid Foundation’s activities. El Marcelo took part in different activities under Master’s Degree in Sports Marketing; Mas- effects of amateur sport in recent years, Salvador, Portugal, Mexico and Spain (El the alliance with Microsoft, both with the ter’s Degree in Football Management; Uni- dysfunctionality and sport and the design Gallinero) were some of the destinations boys and girls at social sports schools as versity Master’s Degree in Physical Educa- and use of sports apps, amongst others, has where an education in values through sport well as by teleconference: tion and Health and a University Master’s resulted in important conclusions reached has helped the social integration of young Degree in Sports Physiotherapy. Almost by specialised media and the involvement people. Also worthy of special mention is the 8,000 students have studied at the school. of leading professionals in all these state of presence and support of the Foundation the art areas. programs by the President of the Board and There are five values that identify and executives such as Emilio Butragueño at set the school aside: entrepreneurial

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participation, amongst others of Orlando A highlight was the fact that this year our Ayala, Vice-president of the Emerging School celebrated its tenth anniversary. The Markets Department of Microsoft, Giorgio graduation ceremony held on 5 July at the Marchetti, Director of UEFA Competition; Santiago Bernabéu stadium was presided Jesús Bueno, Vice-president of the NBA by Florentino Perez and sponsored by for Europe, the Middle East and Africa and Francisco Javier García Sanz, Member of José Luis López de Ayala, General Manager the Executive Committee of the Volkswagen Graduation ceremony of the X Promotion of the Real Madrid Graduate School. of Twitter. Also worthy of special mention Group, Chairman of the Board of Directors was the round table including former players of Seat and Chairman of VfL Wolfsburg, Santiago Solari, José María Gutiérrez Guti, the German football club. The graduation Luis Ramis and Álavaro Benito. is the best reflection of ten years in which During the 2015/2016 academic year, the Master’s Degree in Sports Management the School has grown with respect to the School taught master’s degrees to 386 and Sports Management Online. In both Each of the programs had a club executive number of students, but also in recognition students at its headquarters in Madrid cities, they visited the most representative as co-director and 81 professionals from and prestige, with over 8,000 alumni as and to 883 students at its 11 international sports facilities and met with the heads of Real Madrid formed part of the teaching staff a guarantee of the influence we want to locations. At the Madrid School, 62% of the most prestigious sports organizations. of the different master’s degrees, which was continue having on the professionalization students came from 47 different countries, In addition, our Football Management highly rated by students as a way of directly of sport. the highest number since the School was Master’s students were met on their trip to facilitating information on the internal founded in 2006. the Netherlands by the Directors of the Ajax management of the club. More than 140 academy in Amsterdam and the AZ Alkmaar students carried out internships in different Our offer of programs in English is academy in Rotterdam. Students studying departments of the club. strengthened in the area of management. The the Master’s Degree in Sports Marketing growth in the MBA in Sports Management also travelled overseas to Germany, where Under our vocation to be at the forefront of and the Master’s Degree in Sports Marketing they were received by the persons in education, last September we positioned the has been 30% with respect to the number of charge of the Bayern Munich and Borussia School in the segment of MOOC (Massive students that take our master’s degrees in Dortmund Marketing Departments and had Open On line Courses), by launching a English. the opportunity of visiting the head office of course on leadership and team management Adidas and attending the most prestigious which, in its two editions, has had more than In this international context, renowned sports congress in Europe. 25,000 students, reaching record levels of professors from the United States, South satisfaction. Africa, Germany, the United Kingdom, Another activity of great importance is Belgium, Australia and France, amongst White Week. The event takes place at the In its eighth edition, the Real Madrid Chair, others, gave classes this year. Santiago Bernabéu stadium, where this led by the winner of the Nobel Prize for year the program was mainly focused on the Literature, Mario Vargas Llosa, awarded As for academic trips, our MBA in Sport development of skills in entrepreneurship, nine research grants amounting to 50,000 Organization Management students travelled communications and leadership, as well as on Euros. Since its inception, the school has to London and New York, accompanied the impact of technology on the development contributed 400,000 euros to research. on this second trip by students from the of the sector. This year, a highlight was the

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3.9.8 Environmental Actions light containers and 955 tons of paper and our employees and services companies, In compliance with the Ordinance on the cardboard have been recycled, with the with the internal creation and publication of Management and Proper Use of Water In compliance with its policy of sustainability resulting environmental benefits in reducing a Manual on the functioning and proper use in the City of Madrid ANM 2006/50, the and energy efficiency, Real Madrid continues CO2 emissions and consumption of water of the facilities, which summarises a series of second Sustainable Water Management Plan to study and implement actions aimed at both and electricity. habits intended to reduce the consumption was drafted and features our supplies and reducing consumption and the responsible of electricity. proposes corrective measures intended to management of its resources. The financial effort made in recent years reduce the consumption of water. in the modernisation and management Regarding the consumption of water at Real Through collaboration agreements with of facilities has had a dual effect: firstly, Madrid City a fundamental element for our Finally, progress has been made in the selective waste collection and coordination it has resulted in the consolidation of activities, the club has a separation sewerage connection to the so-called CRM water cycle and the integrated cleaning company, the the trend in saving electrical energy and, system and treatment plant up to tertiary of rainwater in the south of Real Madrid City. club fulfils all the requirements for the secondly, in the substantial reduction of treatment which provides optimum quality collection, transport and treatment of both the investment required to improve the for re-use as irrigation water. Furthermore All these activities are intended to make hazardous and non-hazardous waste from efficiency and sustainability of our buildings. and after the construction of the necessary the club a leader in sustainability and its industrial activity. Some of the Energy Savings Means (ESM) infrastructure, we are now connected to environmental awareness. established last season were the monitoring the recycled water network of the City of Since 2007, Real Madrid has an agreement of consumption and installation of LED in Madrid. All these systems of re-used and with Ecoembes Spain, S.A. for the remaining surveillance circuits and different recycled water consumption, together with implementation of selective collection and areas of buildings in and, in particular, in efficient management and proper planning recovery of light containers and cardboard the new constructions, such as the new of watering schedules, permits optimum at the Santiago Bernabéu Stadium, as basketball pavilion. utilization of water resources, 98% of total well as at Real Madrid City, for which it watering being carried out with recycled has created a collection, transport and Similarly, the climate control and efficiency water. subsequent treatment system that exceeds of the installed equipment at both complexes the guidelines set by the European Union. has not only led to greater user comfort, but also resulted in energy savings. The changes In the 2015-2016 season and under the in temperature and programming times has New Basketball Pavilion at Real Madrid City. agreement, 620,230 kg of waste was resulted in substantial savings in relation to collected from our facilities at the corner past seasons, not only in the playing field of the Santiago Bernabéu Stadium, which heating system, but also inside the buildings. includes “La Esquina del Bernabéu” shopping centre, as well as at Real Madrid With regard to energy consumption, more City. than 60% of hot water is provided by solar energy, thus saving on fuel. Of this amount, 90% constitutes recyclable lightweight containers, paper and cardboard The new basketball training pavilion has and only 10% unfit waste which, compared incorporated flat thermal collector facilities to the usual figures throughout the country, that will enable us to save an estimate shows that waste is being correctly 53,000 kWh/year and avoid the atmospheric separated. emission of 13 tons of CO2/year.

During the nine years of the Agreement At the pavilion, we also began an internal with ECOEMBES, more than 3,949 tons of energy awareness program addressed to

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3.10 The Media 3.10.2 Publications Formats were also diversified with comedy 3.10.4 Social Networks (90 Minuti) an social (Historias con alma) The Communications Department has the The club currently produces 13 publications programs, etc. The Real Madrid social networks are the objective of ensuring on-going and fluid in both hard copy and online formats, which communications channels with the largest communications with the members of Real include: the Club and Foundation annual The club’s official television channel began club audiences. The different Football, Madrid and acting as a link between the club reports; quarterly publications Hala Madrid, a new era at the end of 2015-2016 season, Basketball and La Fábrica Accounts on and the Media. To achieve these objectives, with a circulation of 831,000 copies and Hala when it began broadcasting free to air on TDT social platforms total more than 220 million it provides the following communications Madrid Junior (213,000; the Hala Madrid and in HD in Spain on 28 April 2015. All the users, making Real Madrid the institution channels: on-line magazine which is sent by e-mail to club’s institutional and sports information is and sports club with the highest worldwide almost 200,000 members and Madridistas; now available live for everyone through audience. Real Madrid is present on 3.10.1 Realmadrid.com the match day magazine Grada Blanca, with Facebook, Twitter, Instagram, Snapchat, a circulation of 30,000 copies distributed Realmadrid.com and the Realmadrid App, Line, Google+, YouTube, Tencent, We-Chat Realmadrid.com provides all the club’s throughout the stadium and 800 press still in to versions, Spanish and English. and Weibo. A highlight this year was reaching institutional, social and sports information dossiers for accredited professionals. Realmadrid TV is also present in more than 1,000 million video replays on Facebook; the in real time. In the 2015/16 season, the 50 countries on pay per view platforms under growth of 170% in the Instagram account, club’s official website increased its audio 3.10.3 Realmadrid TV third party operating models. where the club has increased from 11 million visual content with its own production and followers in June 2015 to currently exceed the incorporation of a tab for exclusive live During the 2015/2016 season Realmadrid TV Last season, the channel increased its 34 million, and the launching of the Snapchat 24-hour broadcasting of Realmadrid TV. The began broadcasting free to air in Spain, after content with exclusive videos of the football account, which already has 850,000 users. website includes an extensive Transparency the club was granted a TDT licence. Amongst and basketball teams as the stars, as well as Portal which well exceeds the requirements other things, free to air broadcasting has our Academy teams. of the Transparency Act 19/2013 and even resulted in an increase in daily production the INFUT international indicators. hours and non-stop broadcasting in HD.

Casemiro and Arbeloa celebrate the conquest of the Eleventh at Cibeles, broadcasted by the Realmadrid TV cameras.

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3.10.5 Realmadrid App completing the broadcast match with second screen information and exclusive images The Real Madrid App is the club’s communi- live, as well as providing the opportunity to cations channel with its supporters through watch games with all the information. One mobile devices. It has had more than four of the highlights of the app is its audio visual million downloads since its complete reno- content, which enables summaries, multi- vation and re-launching in May 2015, which angle replays, special cameras offering increased and re-designed its content, es- exclusive images, deferred games and the pecially for match days. The months of April club’s television channel, Realmadrid TV. In and May this year completed a great year, addition to this unique content, Real Madrid with more than one million downloads. All fans are able to listen to games live in English this success is due to the close collaboration and Spanish, with full statistics from the with Apple and Google, good team results world of sport. and a comprehensive promotions campaign on social networks and on match days The Real Madrid App is available in English, Spanish, Arabic and Indonesian and shortly The Real Madrid App comes as a new digital in French, Japanese and Chinese. Just communications channel, in response to two like last season, the Real Madrid App will facts: the extraordinary social dimension complete its services and, in general, its of Real Madrid, with more than 450 million content via the different versions that are supporters throughout the world and the planned to be available in coming months, unquestionable global consolidation of focusing in the 2016/17 season on ranging mobile phones and tablets, not only as a and social development. It is available for all means of personal communication, but smartphones, irrespective of the operating also as entertainment and a way of doing system or telephone operator. business. The Real Madrid App is intended as a benchmark in the mobile environment, a connection hub for the club’s supporters in different countries that are attracted by the possibility of directly connecting to the club and other Real Madrid supporters. With the Real Madrid App, the Santiago Bernabéu transcends its physical borders to offer the club’s 450 million supporters the unforgettable experience of being in contact with their team wherever they are and at any time share experiences with other supporters around the world.

The application is the perfect way to follow football and basketball and stay up to date on all the areas of the club. It adapts its content and configuration according to whether access is from the stadium or elsewhere, Trophy of Best Club in the 20th Century.

52 Real Madrid Real Madrid 53 Published by Real Madrid C. F. · Designed by Menéndez Studio · Printed by Ofur Soluciones Gráficas, S. L. Printed in November 2016, in Madrid Real Madrid Corporate Social Responsibility Report 2015 - 2016

Real Madrid Corporate Social Responsibility Report 2015 - 2016