Real Madrid Corporate Social Responsibility Report Real Madrid Corporate Social Responsibility Report 2015 - 2016 2015 - 2016 Real Madrid Corporate Social Responsibility Report 2015 - 2016 2015/2016 Corporate Social Responsibility Report Real Madrid Football Club 1. REAL MADRID C. F. 1.1 Institutional Profile 1.2 Sustainability at Real Madrid 1.3 Real Madrid Corporate Governance and Transparency Policy 2. CORPORATE SOCIAL RESPONSIBILITY AT REAL MADRID 2.1 Stakeholders served by Real Madrid 2.2 Real Madrid’s commitment to its stakeholders 3. FULFILMENT OF COMMITMENTS IN 2015/2016 3.1 Members 3.2 Players 3.3 Employees 3.4 Sports and public administrations 3.5 Other clubs 3.6 Clients 3.7 Fans 3.8 Suppliers 3.9 Society 3.10 The Media Real Madrid 5 Annual Report 2015 - 2016 Annual Report 2015 - 2016 Corporate Social Responsibility Report Corporate Social Responsibility Report 1.1.3 Values WILL TO WIN Real Madrid’s main objective TRAINING Real Madrid constantly devotes is to strive, to the best of its abilities, to win a great deal of effort to the discovery and all of the competitions it enters while showing instilling of new sporting values. This its commitment, its belief in hard work and involves channelling the necessary attention its loyalty to its supporters at all times. and resources into the youth teams of all The 11 Real Madrid C. F. European Cups at the Santiago Bernabéu Board room. its sporting disciplines and nurturing not SPORTSMANSHIP Real Madrid is a worthy only the sporting development of its youth and fair opponent on the field of play, upon players, but also their social, ethical and which it competes with goodwill and respect civic education. towards all rival teams and their respective 1. Real Madrid C. F. supporters. Away from the field of play it is SOCIAL RESPONSIBILITY Real Madrid is Real Madrid’s overriding desire to maintain aware of the high social repercussion of its relations with other clubs based on fraternity activities and it is for this reason that it ded- 1.1 Institutional profile 1.1.1 Mission and solidarity and to collaborate with them icates all the resources within its power to and with the Spanish and international sports complying with the very highest standards of Real Madrid Football Club is a sporting enti- To be an open and multicultural club that is authorities on a permanently on-going basis. good corporate governance and the promo- ty whose objective and purpose is primarily both appreciated and respected throughout tion of the best sporting values, to strength- that of dedicating its activity and assets to the world both for its sporting successes and EXCELLENCE AND QUALITY Real Madrid ening its relations with its members, former the promotion of football in all its different for the values it disseminates which, based aspires to have the best Spanish and foreign players, fan clubs and supporters, and to the categories and age groups and, generally, on the search for excellence both on and players within its ranks, to imbue them development and implementation of solidari- the practice of all the sports specified by its off the field of play, contribute towards ful- with the values to which the club aspires, ty projects in favour of the needy both within governing bodies. Likewise, as a comple- filling the expectations of its members and and to repay the support of its fans with a Spain and beyond its borders. mentary activity, it may promote the devel- followers. sporting project based on quality, discipline opment of the physical, moral and intellectu- and sacrifice for the common cause. With ECONOMIC RESPONSIBILITY Real Madrid al culture of its affiliates by facilitating social 1.1.2 Vision respect to the management of its activities, is aware that it manages tangible and intan- relations and a spirit of unity amongst them. the club adheres to the principles of good gible assets of exceptional value and impor- A leading football and basketball club which, governance and transparency and strives for tance, and it is for this reason that it pledges Real Madrid Football Club, which was found- by way of its sporting triumphs, fulfils the excellence at all times. to administer them responsibly, transparent- ed in March 1902 and whose first foundation hopes and expectations of all of its followers ly, efficiently and honestly in benefit of its charter is dated 18 April of the same year, in Spain and abroad, sustains its significant TEAM PHILOSOPHY All those who form members. has full legal capacity in accordance with historical legacy, manages its assets part of Real Madrid, be they sportspeople or the legislation currently in effect and is reg- rigorously and transparently to the benefit other professionals, make a commitment to istered with the Spanish Football Federation, of its members and acts in accordance with working as part of a team and to give the best as well as with those federations required for social responsibility and good corporate they have to offer for the good of the whole the different sports in which the club com- governance criteria. without putting their personal or professional petes throughout any given season. aspirations first. 6 Real Madrid Real Madrid 7 Annual Report 2015 - 2016 Annual Report 2015 - 2016 Corporate Social Responsibility Report Corporate Social Responsibility Report 1.1.4 Real Madrid Foundation The Foundation is audited on an annual ba- 1.2 Sustainability at Real Madrid 1.3 Real Madrid Corporate Governance sis and presents the results of the audit to and Transparency Policy The Real Madrid Foundation is the instru- its Board, to the Foundations Commission Founded in 1902, the Real Madrid Football ment via which Real Madrid exercises its so- of the Ministry for Education and Sport and, Club is an institution with over one hundred 1.3.1 Corporate Structure cial responsibility and implements its social furthermore, they are published in both the years of history. Its corporate purpose and and educational activities. In order to enable Foundation’s Report and Magazine. the unerring will of its membership endow it Real Madrid Football Club is a non for profit it to do so, every year Real Madrid makes a with a permanent and perpetual character. It private sports entity formed by its members donation to the Foundation. is for this reason that sustainability with re- in order to promote and practice the sports spect to all of its decision-taking processes established in its Articles of Association. The Foundation’s primary purpose is to pro- 1.1.5 Real Madrid Graduate School is considered with a view to the long-term mote, both in Spain and abroad, basic sport- future. This sustainability manifests itself in 1.3.2 Administration of the club ing values and the practice of sport itself to Following a period of in-depth internal reflec- the strict compliance with the principles of serve not only as an educational instrument tion regarding the way in which the world of good governance and transparency, in a re- The management and representation of the capable of contributing towards the full de- sports was developing, the club decided to sponsible economic management process entity corresponds to the General Assem- velopment of the personality of those who extend its experience and knowledge to the that enables the indefinite continuity of its bly, the President and the Board of Direc- practice it, but also as a social integration higher education sector, and with this pur- activities, in minimising the environmental im- tors. These three bodies are democratically tool in benefit of those who are in any way pose in mind, in 2005 Real Madrid Football pact thereof and in maximising the contribu- elected by the members, whose wishes are marginalised and to promote and dissemi- Club reached an agreement with the Euro- tion made by the club to society in economic represented in the way that the club is ad- nate all the cultural aspects linked with sport. pean University of Madrid to set up the Real terms and as regards employment, sports ministered. The principles of accountability Madrid Graduate School. The School offers, development and community activities. and transparency are systematically applied The Real Madrid Foundation is made possi- both here in Spain and overseas, higher edu- in all the areas of the club in accordance with ble by the collaboration, in addition to Real cation courses designed to provide students the standards of good governance. Madrid C. F. of the different Public Admin- with specialist sports management training istration Bodies and thanks to the generous of the highest quality, not only with respect Good corporate governance manifests itself support which, in the form of patronage and to sporting facilities and equipment, but also in the administration of the club by way of sponsorships, it receives from the relevant to the training and practice of the sport or Spanish and foreign companies and, above the conversion thereof into a spectator event, all, thanks to the individual contributions of and including every aspect related with com- The Santiago Bernabéu stadium. thousands of Real Madrid supporters who munication, health and leisure, and all with choose this way to express and strengthen official university qualifications. This makes their association with the club. Real Madrid the first club of its kind any- where in the world to be involved in the cre- The Foundation implements its activities’ ation of a graduate school for transmitting programmes within five major areas, namely the legacy of knowledge accumulated over the promotion of sport as a whole, the devel- its 114 years of history to future generations opment of values through sports education, of sports managers.