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Cambridge University Press 978-0-521-19923-0 - Value Creation and Sport Management Sandalio Gomez, Kimio Kase and Ignacio Urrutia Index More information

Index

Adecco Estudiantes basketball team, Center for Sport Business value creation, 54 Management (CSBM), administration departments, 206 3, 231 Albornoz, Martínez, 153 Cerezo, Enrique, 53 America’s Cup, 19–20 Champions League, 77–78 history, 214–16 Chelsea FC, 79–80 study of NGO activity as success CIDEAL, 216 indicator civil society governance, 212–13 assumptions, 210 commercialization, 181 hypotheses, 210–11 literature, 253 methodology, 211 of professional football in Spain, NGO mapping, 216 184–85, 186, 199–200 overview, 209–10, 216–18 of world of sport, 1–2 theoretical framework, 211–14 communication departments, 194, value creation, 54–55 205–06 Angel Sánchez, José, 159 competition, in sport, 9 Aragonés, Luis, 14 co-opetition, 9, 98–99 Arsenal FC, 97 corporate social responsibility Athletic Bilbao in sponsorship evaluation, basing identity on political and see also America’s Cup, study regional differences, 50 of NGO activity as success budget, 190–91 indicator 224 Atlético Madrid corporate social responsibility budget, 190–91 departments, 201 value creation, 53 Cosmos New York, 72 CSBM (Center for Sport Business Barcelona, see FC Barcelona Management), 3, 231 baseball, 4 basketball, both US and Europe, 72–73 Daimler Chrysler, 66 Beckham, David, 37 37, 40 72, 97, Deed of Gift, 214 113–14 del Bosque, Vicente, 116–18 Beijing Olympics, 1–2 Deportes sin Fronteras, 216 Bernabéu, Santiago, 27, 149, 153 Deportivo La Coruña, budget, Bilbao, see Athletic Bilbao 190–91 BMW, 66 Di Stéfano, Alfredo, 149 broadcasting, for internationalization, dual model of sport entities, 27–28 96–98 Butragueño, Emilio, 116–18 economic capital, 24 England Celtic FC, 79–80 football club incomes, 79–80

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© in this web service Cambridge University Press www.cambridge.org Cambridge University Press 978-0-521-19923-0 - Value Creation and Sport Management Sandalio Gomez, Kimio Kase and Ignacio Urrutia Index More information

Index 263

Premier League Germany, football club incomes, 82 competitiveness, 83 GERPISA, 61, 62, 63–64 English financial model, 106 Glasgow Rangers, 79–80 entertainment model, 93–95 global synthetical average, 66 globalization FC Barcelona surviving national constraints, balancing sport and economic 89–93 results, 49 through entertainment model, budget, 190–91 93–95 financial performance, 104, 105 Greenpeace, 216 globalization through entertainment model, 94–95 halo effect, 160 paying UNICEF, 25 Heysel stadium disaster, 24, 30 player participation in the season, historic capital, 23–24 124 Honda, 64 property sales, 105–06 Hondism, 63–64 sporting performance, 103 horizontal differentiation, 189 sports managers, 118–19 stadium, 24 Iberdrola, 34 team composition, see also Real IMVP (International Motor Vehicle Madrid CF/FC Barcelona Program), 61, 62, 63 comparison study 121–22 Indurain, Miguel, 16 Figo, Luís, 37 37, 97 Intermón Oxfam, 216 finance directors, 193–94 International Motor Vehicle Program financial departments, 192–94 (IMVP), 61, 62, 63 Floro, Benito, 116–18 Italian financial model, 106 flowers without a garden, 130 Italy, football club incomes, 80–81 football/soccer emergence of third-generation Juventus FC, 80–81, 97 business model, 33 financial results, 30 La Sexta, 55–56 inclusion of stakeholders as Laporta, Joan, 103, 105, 108, 118–19 performance criterion, 25–27 leagues, open vs closed, 71 numbers participating, 72 lean production paradigm, 63 organizational structure of elite Liverpool FC, 97 professional football clubs in importance of track record, 24 Spain, 188–98 loyalty effect, 4 product dimensions, 22–25 television broadcasting, 2, 184–85 Madrid (city) US participation, 72 involvement in Pérez fall after worldwide turnover, see also Real re-election, 46, 48 Madrid CF 2 Real Madrid stakeholder Formula 1 racing, Valencia, 18–19 management of, see also Atlético Madrid; Real Galácticos, 29, 37, 40, 51–52, Madrid CF 41, 42 156–57, 168 Madridismo, 149, 152 garden without flowers, 131 maintenance and facilities management Gasol, Pau, 16 departments, 206–07 Gaspart, Joan, 103, 108, 109, 118 Manchester United, 79–80, 98 German financial model, 106 international tours, 23

264 Index

marketing departments, 195–96 Pan-European football study of mass production paradigm, 62–63 national context and profit media strategies Pérez fall after re-election, 44 context, 74–78 Real Madrid stakeholder overview, 73 management, 35–37 profit strategies based on national virtuous circle of value creation, contexts, 79–82 13–14 restrictions bound to national media capital, 25 leagues, 82–88 media communication departments, paradise, 131 194 Pérez, Florentino, 4, 27, 97, 108, merchandising incomes, 79 113–14, 116–18, 146, 153, 157, Mourinho, José, 29 159–60, 163 multi-stakeholder business model, attitude to players, 40 evolution, 27–28 fall after re-election, 43–46 financial results, 30–32, 104 Nadal, Rafael, 16 relationship with fans, 38 national context, 60–61 sport results, see also Galácticos 29, automotive industry, 61–69 103, 104 development of European and US PIF (proto-image of the firm) sports, see also Pan-European approach, 148–49 football study of national context hotel chain example, 225 and profit strategies 71–73 in sponsorship evaluation, 222–23 Newcastle United, 79–80, 88–89 Real Madrid CF, 152–53, 167 notional value added, 4 Platini, Michel, 97 players Olympic movement Pérez fall after re-election, 44–45 economic impact, 146 professionalization, 180–81 growth of, 1–2 in Spain, 183 organizational structure Real Madrid stakeholder elite professional football clubs in management, 40 Spain, 188–98 political context, 248–53 proposed basic structure, 202–01 Porter, M.E., 147 literature, 229 Press Relations departments, 194 relationship with value creation, press, the, 13–14 199–204 professionalization sports organizations, 171–77 and perception of sporting events, context features in the 213–14 discussions, 248–54 football in Spain, 182–88 literature, 229–31, 254–56 footballers in Spain, 183 organizational theory and sport literature, 253, 255–56 organizations, 237–48 professional sports entities in Spain, selection of material reviewed, 184, 199–200 231–33 sports management, 10–11 types of sports organizations, sportsmen and women, 180–81 233–37 profit-arithmetic (PA) approach, Owen, Michael, 113–14 148–49 proto-image of the firm (PIF) PA (profit-arithmetic) approach, approach, 148–49 148–49 hotel chain example, 225

Index 265

in sponsorship evaluation, 222–23 player participation in the season, Real Madrid CF, 152–53, 167 122–24 PSA, 66 sports managers, 116–19 sports results, 124–27 radio, 13–14 team composition, 119–22 Raúl González, 37 Red Deporte y Cooperación, 216 Real Madrid CF regional expansion, 95–96 balancing sport and economic Renault, 66 results, 49 richest football clubs, 74 brand, 153–55, 166, 167 Roberto Carlos, 37 budget growth, 2, 190–91 Ronaldinho, 113–14 business approach, 149–51, 167–71 Ronaldo, Cristiano, 37, 97, 113–14, four Ms, 151–52 156–57 manning/players, 155–59 manoeuvre, 161–63 Sachi, Arrigo, 116–18 marketing, 159–61 sales and marketing departments, money, 163–67 195–96, 204–05 proto-image of the firm (PIF), Sanz, Lorenzo, 27 152–53, 167 financial results, 30–32, 104 financial model, 107 sport results, 30–32 notional value added, 4 Scania, 66 performance measurement, 27 semi-craft production paradigm, 62 financial results, 30–32, 104 Shin-Etsu, 148 sport results, 29, 103, 104 Slack, Trevor, 9, 230, 231 player participation in the season, social activity, 207 122–24 social capital, 25 property sales, 105–06 Societat Valenciana de Ornitologia, sponsors, 42, 160 216 sports managers, 116–18 socios, 38 162–63 stadium, 24, 27 Pérez fall after stakeholder management, 34 re-election, 43 city of Madrid, 41, 42 Real Madrid stakeholder competitors, 41 management, 38 consumers, fans, socios, 38 Sony, 148 players, 40 Soriano, Ferrán, 28, 71 sponsors, 42, 160 Spain the media, 35–37 football club incomes, 82, 186 team composition, 119–21 football, economic impact, 146 value creation, 51–52 football, history, 182–88 Real Madrid CF/FC Barcelona spatial dispersion, 189 comparison study sponsors, Real Madrid stakeholder commercial and sporting strategic management, 42, 160 matrix, 128–32 sponsorship consequences of both models, strategic evaluation 127–30 corporate social financial and corporate strategy, responsibility, 224 106–08 evaluation matrix, 222 2000–2003, 108–09 fit/lack of fit pitfalls,225 –26 2003–2006, 109–16 image potential, 223–24 overview, 103–06, 132–33 overview, 220, 226–27

266 Index

sponsorship (cont.) unworked land, 130 proto-image of the firm (PIF), 222–23 Valdano, Jorge, 116–18 value maximization, 224–25 Valencia (city), 13, 16–17, 20–21 virtuous circle of value creation, 15 background, 17 sport event organizations, 234 sport-related activities, 18–20, sport governing bodies/governance 54–55 organizations, 234, 236 urban development plan, 17–18 objectives, 9–10 value creation, 48–51, 56–57 sport-providing entities, 234–36 Adecco Estudiantes basketball sports clubs/associations, objectives, 10 team, 54 sports departments, 192, 204 America’s Cup, 54–55 sports industry Atlético Madrid, 53 growth in economic importance, Football World Cup, 2006 1–2, 146 Germany, 55–56 importance of research, 2–3 in sport-related businesses, 3 research framework, 3–5 Real Madrid CF, 51–52 US vs European approach, 69–71 vertical differentiation, 189 sports management, virtuous circle of value creation in professionalization, 10–11 sport sports organizations advertising and sponsorship, 15 definition,177 cities and countries, 12–13 organizational structures, 171–77, definitions,4 , 7 188–98 media, 13–14 typology, 177–82, 233–34 sporting values and society, 16 virtuous circle of value creation in sports events, 7–9 sport, 9–12 sports organizations, 9–12 stadium incomes, 79 Volvo, 66 Super Bowl, 81 VW, 66

television Walt Disney, 4, 93 professional football income in WWF/Adena, 216 Spain, 184–85 vs press and radio, 13–14 ‘Zidane and Pavón’ policy, 120, Tottenham Hotspur, 88–89 156–57 Toyota, 64 Zidane, Zinedine, 37, 38, 46 97, Toyotism, 63–64 113–14, 156–57