Target with Alliant’s highly specific audiences crafted from brand-specific e-commerce and multichannel purchase transactions, demographic elements and lifestyle data.

Retailer Buyer Propensities† Brand Buyer Propensities† Known Shopper Behaviors High likelihood to buy from the retailer. High likelihood to buy the brand. Based on known shopping behaviors. • Amazon • Adobe • Club and Continuity Buyers • Bed Bath & Beyond • Apple • CPG – Household Good Buyers • Bergdorf Goodman • Dell • Box / Product Subscribers • Best Buy • Brooks Brothers • Children’s Products Buyers • Bloomingdale’s • Coach • Jewelry and Accessories Buyers • Costco • Disney • Holiday Products Buyers • Gamestop • Express • Shopaholics • Google Play • H&M • Big Spenders • Foot Locker • J.Crew • & more • Home Depot • Kate Spade • JCPenney • LEGO • Jet.com • Old Navy Suggested Digital Audiences • Lord & Taylor • Samsung • Macy’s • T-Mobile Pre-Thanksgiving Buyer • Neiman Marcus • Tiffany and Co. Propensity • Nordstrom • Verizon Consumers with a high likelihood • Overstock.com • Victoria’s Secret of being Pre-Thanksgiving Shopper • Payless • & more • Saks Fifth Avenue Black Friday Buyer Last year, shoppers spent • Sephora Credit Card Types Propensity • T.J. Maxx Known credit card holders. Consumers with a high likelihood • & more $6.2 billion on Black Friday and • American Express of purchasing on Black Friday • Discover Cyber Monday Buyer $7.9 billion on Cyber Monday.* Consumer Payment • Mastercard Alliant’s level prediction of the • Visa Propensity likelihood a household will pay for an Consumers with a high likelihood Reach this season’s shoppers, from those who • & more order or service. of purchasing on Cyber Monday barely digest their pumpkin pie before hitting Payment Performance: up Best Buy to casual shoppers scanning deals • Top 5% at 7PM on Cyber Monday with a glass of wine. • Top 10% • Top 25% To view all 1800+ segments, visit: • Top 50% Alliant is a leading provider of audiences powered alliantinsight.com/audiences by data and analytics with rich demographic, Need something special? Custom Audiences available, psychographic and transactional insights on virtually contact: [email protected] every US adult consumer. alliantinsight.com Readily available for targeting in your preferred digital platform – or across all channels on-request. *Source: TechRadar †All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.