BLACK FRIDAY ADVERTISING IDEAS AND INSPIRATION FOR BLACK FRIDAY & CYBER MONDAY OOH CAMPAIGNS

The day after Thanksgiving, also known as Black Friday, is recognized as the start of holiday shopping. Many consumers have this day off work, and take the opportunity to start buying gifts. Many retailers open early and offer one-day sales to attract these customers.

88.9 MILLION Americans shopped on Black Friday last BLACK FRIDAY SPENDING year, and 129 MILLION shopped on Cyber Monday. Most important factors influencing decisions to shop a particular retailer during the holiday season this year include: 74.7% - Sales or Price Discounts 60.9% - Quality of Merchandise 59.4% - Selection of Merchandise 47.9% - Convenient Location

22.1% of Americans planned to be at least halfway finished with their holiday shopping by November in 2013. This year, 44.7% of people say they shop early because the deals and promotions are too good to pass up.

Why OOH for Black Friday? Outdoor advertising is one of the last messages a consumer gets before making a buy decision. Nearly 3/4 of OOH viewers shop on their way home from work; over 2/3 make their shopping decisions while in the car and more than 1/3 make the decision to stop at the store while on their way home -- all times when Out-of-Home advertising has the opportunity to be influential.

SOURCE: NRF 2013 & 2014 Holiday Consumer Spending Survey

| LAMAR ADVERTISING COMPANY | lamar.com BLACK FRIDAY ADVERTISING BLACK FRIDAY ADVERTISING IDEAS AND INSPIRATION FOR BLACK FRIDAY & CYBER MONDAY OOH CAMPAIGNS IDEAS AND INSPIRATION FOR BLACK FRIDAY & CYBER MONDAY OOH CAMPAIGNS

FEED THE FRENZIED Restaurants should also advertise their deals this Black Friday. Hungry shoppers need to eat when going from store to store. Place billboards to remind them your’re open and offer incentives for stopping in.

LAMAR’S DIGITAL DISPLAY ATTRACTS HOLIDAY SHOPPERS! Digital displays can bring simplicity and flexibility to your holiday advertising plan. Digital can be used to show a countdown with a different product featured each day of the week before Thanksgiving, advertise your Black Friday sales or tell potential shoppers that you’ll be open with special hours. Remind the holiday consumers to stop by your store to benefit from the great deals you have to offer!

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