TARGETING SHOPPERS ON AND CYBER MONDAY

Black Friday and its trendy sibling Cyber Monday have become BLACK FRIDAY/CYBER MONDAY SHOPPERS 75+ significant events in the UK, despite 70-74 landing here less than a decade ago! 65-69 60-64 55-59 50-54

Using TGI and Yougov’s purchase data combined Age 45-49 with Acxiom’s Consumer Electronic segmentation, 40-44 marketers can target consumers who plan to save their 35-39 expensive purchases for these dates in . Take 30-34 25-29 the opportunity to reach tech-enthusiasts, parents with 18-24 children and splurging couples on the biggest event of the year!

Black Friday/Cyber Monday shoppers are 45% more CHILD AGE HH INCOME likely to be in the 45-49 age band and are almost 83% more likely to have a family of dependent children than no children. 0-4 17-21 Shoppers on Black Friday and Cyber Monday are more likely to be from Medium to Higher affluence households 5-7 and more inclined to have high adoption of technology. See ‘Gadgets’ chart below depicting the gadgets they are likely to own and buy. 8-10

11-16 £25,000-£29,999 £30,000-£34,999 RECOMMENDED SEGMENTS £35,000-£39,999 £40,000-£49,999 £50,000-£74,999 £75,000 • Older comfortable families, other priorities suppressing spend • Tech-savvy, financially comfortable, est. couples HH TECHNOLOGY LEVEL and families • Comfortable empty nesters, high spend on practical tech Low Medium • Young, only just making ends meet, spend more Medium High if could • Tendency to make indulgent purchases Very High High Very Med. • Gadget lovers Low Low • High spenders on fashion Upper Medium • High spenders on household appliances • Frequent online buyers Low • High spend on entertainment and leisure and • Endless possibilities for custom segments with GADGETS our panel integrations from TGI and YouGov MP3/iPod 164 HD TV 154 154 Games Console 150 150 Digital Camera 134 134 Contact Data Guru at Pay to View TV 127 127 Flat Screen TV 126 126 [email protected] Home Internet Access 111 111 PC 110 110 Mobile Phone 103103