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Facts-Giving 2019 Infographic

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Facts-Giving 2019 Infographic HAPPY FACTS-GIVING 2019 The second annual Advantage Facts-Giving infographic reveals what Instant consumers will buy, when they’ll buy it, how they’ll be buying it and how Potatoes Mashe much they’ll be spending over the Thanksgiving holiday. Let’s talk turkey. Gravy Stuffing Fres Cor THANKSGIVING SHOPPING LIST Gree Beans DINNER □ Dry chicken-flavored stuffing mix, 6 oz. box □ Instant mashed potatoes, 26.6 oz. box □ Turkey gravy, 12 oz. jar AVERAGE COST □ Fresh corn, 10.8 oz. steam bag OF THANKSGIVING □ Frozen green beans, 10.8 oz. steam bag □ Sweet potatoes, 40 oz. can DINNER FOR FOUR □ Frozen turkey breast, 44 oz. % Change □ Hawaiian dinner rolls, 12 oz. bag □ Sweet cream butter, 1 lb. □ Jellied cranberry sauce, 14 oz. can □ 1 frozen pumpkin pie, 34 oz. □ Aerosol whipped topping, 13 oz. +12.2% +5.1% +7.2% +1.0% +3.7% +2.9% +0.2% +1.2% +0% +6.9% +7.4% +4.5% $58.75 $56.83 $56.22 $54.28 $54.45 $54.20 $54.64 $53.36 $51.09 $50.97 $50.54 $50.24 Portland San Francisco Angeles Los Denver Minneapolis Houston Dallas Chicago Memphis City New York Baltimore/ D.C. Washington Miami IRI total U.S. multi-outlet stores. Cost reflects 4 weeks leading into Thanksgiving 2018 vs 2017. Any price reduction per unit vs. year ago. TURKEY TALK ON THE 16LB 45M TABLE Average size of Turkeys eaten for Thanksgiving Thanksgiving HOLIDAY turkey ONLINE GROCERY SHOPPING National Turkey Federation 2017 STUFFING STORY Will pick up 49% in-store THANKSGIVING WEEK BREAD Will have The highest retail BREADCRUMBS 41% delivered sales of bread & CUBES SALES 4.5M Accenture 2019 UNITS SOLD happen during the summer holidays BREAD SALES* and Thanksgiving. TOP THANKSGIVING 11UNITS0 SOLDM PIE FLAVORS 1. Memorial Day IRI, week ending November 25, 2018. *Includes bakery and packaged. 2. July 4 1. PUMPKIN 3. Labor Day CHEERS! 4. Thanksgiving AMERICANS SPEND MORE THAN $1.2B IRI, week of holiday ON ALCOHOL DURING THANKSGIVING Share of Sales 2. APPLE 59.2% 25.4% 14.6% Beer, ale, Wine Spirits & liquor alcoholic cider THE MEANING OF PIE 78.2% 77.4% 0.7% 3. PECAN Domestic Domestic Premixed cocktails 4. CHOCOLATE 21.8% 22.6% (up one spot) Imported Imported IRI, week ending November 25, 2018 5. CHERRY (down one spot) DINING OUT AND ORDERING IN Families Families 10% who eat out 5% who take out IRI, week ending November 25, 2018 National Restaurant Association 2017 HOSTING Hosts who THANKSGIVING DINNER 76% love hosting Hosts who wish someone 10% else would host Hosts who say Thanksgiving AVERAGE NUMBER 28% will be a financial strain 11 OF DINNER GUESTS LendingTree 2018 $334 Average amount spent THAT’S WHAT FRIENDS ARE FOR to host Thanksgiving Shoppers who attend or host a Friendsgiving 28% 43% 47% Hosts who will charge All shoppers Millennial credit cards or borrow moms money to pay for Thanksgiving ShopperScape, November 2018 LendingTree 2018 TURKEY DAY TRAVEL PUMP PRICES $2.47 Forecasted 4Q average price per gallon of gasoline -6% Travelers by car Travelers by air Travelers by train, bus or cruise ship Decrease in price per gallon* 48.5M 42.7M 1.48M * Compared to 2018 Kantar, U.S. Energy +5% +5.4% +1.4% Administration 2019 travelers* travelers* travelers* * Compared to 2018, NRIX 2019 WHY CONSUMERS SHOP HOLIDAY IN STORES ON THANKSGIVING SHOPPING 68% Do not want to miss the best deals Enjoy shopping with family/friends; $738 55% part of Thanksgiving ritual After Thanksgiving celebration, Average amount consumers plan it’s something/somewhere to do/go to spend between Black Friday 26% and Cyber Monday To avoid Black Friday RetailMeNot 2019 20% crowds or experience Statista; Deloitte, October 31-November 4, 2018 ONLINE SPENDING BLACK FRIDAY CYBER MONDAY THANKSGIVING DAY $6.2B $7.9B Increase Increase $3.7B 23.6% year over year 19.3% year over year Increase 27.9% year over year 33.5% 54.3% Transactions made Transactions made Increase in average on mobile devices on mobile devices 8% order value Adobe Analytics 2018 HOLIDAY RETAIL SALES FORECAST Online 14% BUYING EARLY, BUYING LATE 3% Supermarkets and drug stores In 2018 retailers reported a flurry of shopping Big box and small box mass 2.5% • In October and November Soft goods and home goods 1, 2 • Final days of holiday shopping 0.5% Kantar Retail IQ 4Q 2019 GROWTH 3.8% Total retail Brick-and-mortar channels. Includes all brick-and-mortar specialty retail and department stores. Excludes auto dealers and gasoline stations not operated by supermarket and mass retailers. Kantar, U.S. Commerce Department 2019.
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