20,000 Leagues Under the Sea (1954)

Qq;l f 0 V ^ f THE MOST COMPELLING WAY TO REACH YOUR AUDIENCE OF . . . WITH THE MIGHTY SIGHTS AND SOUNDS

THE MOTION PICTURE ITSELF! Via Television/ TELEVISION COMMERCIALS TV ENTERTAINMENT FILM CLIPS production value, star value (In 16 mm black and white prints only.) Truly entertaining, with and story value unequalled anywhere in video! For use by local AVAILABLE LOCAL BUENA VISTA REPRESENTATIVE THROUGH YOUR stations, free! THROUGH YOUR LOCAL BUENA VISTA REPRESENTATIVE SIXTY SECONDS: (each contains 5 seconds silent end for AVAILABLE local live tag) SEA-CUP *1 (16mm B/W only (Running time: 3 min. 8 sec. created SEA-601 K — A mighty motion picture experience - 283 ft. (GENERAL AUDIENCE) by the two masters of imagination — Jules This clip features the action and excitement of the giant Verne and Walt Disney." This spot points up squid fight. The Nautilus is under fire from an oncoming ship the drama, scope and many moods of a story as Captain Nemo threatens to do away with the troublemaker and picture created by the Disney-Verne treat- Ned Land. The'sub is hit. sinking some 5.000 fathoms before the damages are repaired. A giant squid attacks the Nautilus SEA-602K — "Four great stars living Jules Verne’s most and Nemo is forced to surface. Ned Land escapes confine- amazing adventure in the mightiest motion pic- ment and harpoons the beast. The clip ends as Nemo is ture of them all." Introduces the cast by star dragged beneath the waves by the squid and character he portrays with live dialogue for each one. SEA-CLIP -2 (16mm B/W only) Running time: 3 min. 38 sec. - 327 ft. (ADULT AUDIENCE) SEA-603K — A whale of a tale excitingly told as the might- A showing the seeming inconsistencies in iest motion picture of them all." Emphasizes dramatic sketch action and adventure. Features Kirk Douglas the character of the mysterious Captain Nemo. This clip opens with and Aronnax the salon "viewing and James Mason with live dialogue from each. Nemo at sub’s port." Nemo is speaking of the peace and independence he enjoys in the ocean depths. Later Ned Land questions Nemo’s TWENTY SECONDS: (each contains 5 seconds silent end motives and we see Nemo order an attack on an approach- for local live tag) ing ship. The Nautilus, guided by Nemo, rams the ship. SEA-201 K Aronnax, Land and Consiel react in horror at what they have Thgjg th ree 20-sec. kit spots will be shorter j witnessed. SEA-202K versions of the above-mentioned 60-sec. ver- |

si0ns ’ SEA-203K 1 SEA-CUP -3 (35mm B/W only) Running time: 5 min. 9 sec. - 464 ft. EIGHT SECONDS: seconds end local live (4 silent for tag) Professor Aronnax, Ned Land and Consiel enter the still — silent Nautilus. In the process of exploring it, they see a SEA-801K ID "Kirk Douglas, James Mason . . . Walt Dis- ney’s 20,000 LEAGUES UNDER THE SEA." group of divers conducting an undersea burial. The three men are seen watching from the sub and as they attempt to escape they are ORDER TV SLIDE AND TELOP FROM accosted by the divers. The clip ends with Ned desperately fighting the oncoming crew of the Nautilus.

SEA-CLIP *4 (35mm B/W only) Running time 3‘/2 min. — 312 ft.

Captain Nemo and Professor Aronnax stand at the sub’s SLIDE: 2x2 metal encased slide suitable for over lay of "viewing port" watching divers leaving the Nautilus on an date and theatre. Available in color and black and undersea hunting expedition. Nemo and Aronnax join the other divers as they gather food and fish life. Ned Land and TELOP: 4x5 telop suitable for over lay of date and theatre. Consiel sight a sunken ship. They investigate and discover a Available in black and white only. chest of treasure. As they try to remove their find, a shark attacks. Nemo sees the incident, firing his gun at the oncoming shark.

Page Two t^ouJt 'Tkeattoe.f

DELUXE TECHNICOLOR TRAILER FREE TEASER TRAILER

Running time: 4 min. 33 seconds. Footage: 410 feet. Technicolor, Running Time: 1 min. 12 seconds. Footage: 108 feet. Available in flat and Cinemascope versions. Available in flat and Cinemascope versions. Concentrated star, story and action value! Opens with divers march- Opens with a sequence of underwater spectacles — natural ing along ocean floor. Shows the submarine Nautilus cruising. Then individual scenes on each of the four wonders, deepsea divers on ocean bottom, submarine ram- stars. Ends with island explosion. ming warship, shark attacking divers with treasure chest. ORDER FROM NATIONAL SCREEN SERVICE Then individual scenes emphasizing the stars, including Kirk Douglas singing “A Whale of a Tale.” Lavish interior shots PREVIEW RECORD 2 of the submarine Nautilus. Sequence showing dangerous 5 minutes on one side, i/2 minutes on the other side. ocean monsters. Winds up with big action scenes, including To be played over theatre loudspeakers during intermissions. Com- battle giant island exploding. with squid and bines invitation to buy refreshments with strong narrative sell of "20,000 Leagues Under the Sea," backed by music from the motion ORDER FROM NATIONAL SCREEN SERVICE picture. ORDER FROM NATIONAL SCREEN SERVICE Via 'Radio /

ORDER FREE RADIO TRANSCRIPTION FROM The radio campaign consists of a two-sided 12-inch disc. TTL-1 ... 5 one-minute commercial announcements and TTL-2 ... 3 thirty-second, 2 twenty-second, 2 ten-second announcements. All of the radio plugs are designed for strong GEN- Buena Vista Distribution Co., Inc. ERAL AUDIENCE appeal. Attn: Specialty Department

477 Madison Avenue, New York 22, N. Y. TTL-1 TTL-2

Cut #1 (55 sec. with 5 sec. open end for live tag) Cut =1 (25 sec. with 5 sec. open end)

Opens strong with title followed by "Of all the great novels Opens with song "Whale of a Tale" " of adventure and imagination none has surpassed "From the very depths of the sea itself Walt Disney has This spot also features intriguing dialogue from Captain Nemo created the mightiest motion picture of them all." Bills cast. and Professor Aronnax and tags by billing stars. Cut =2 (25 sec. with 5 sec. open end) Cut #2 (55 sec. with 5 sec. open end for live tag) "20.000 LEAGUES UNDER THE SEA-Jules Verne's famous Opens with song "Whale Of A Tale." best selling novel actually filmed in the depths of the sea." This spot features the cast and the characters they portray. Also bills cast.

Cut #3 (55 sec. with 5 sec. open end for live tag) Cut #3 (25 sec. with 5 sec. open end) "Fathoms deep in a fascinating new world of incredible won- "A world of infinite mystery, unearthly beauty, uncounted treasure in a miracle of screen entertainment. Bills cast.

This spot describes underwater adventures that come to life on the screen. Cut #4 (15 sec. with 5 sec. open end) Features strong dialogue as Aronnax denies Nemo's philoso- "The inspiration of Walt Disney and the imagination of Jules phy. Cast is billed in conclusion. Verne." Bills cast.

Cut #4 (55 sec. with 5 sec. open end for live tag) Cut #5 (15 sec. with 5 sec. open end) Entire spot takes advantage of Verne's famous story as a book, "It's a miracle of screen entertainment." Bills cast. its world popularity and its appeal as a motion picture actually filmed in the sea. Cast is also billed. Cut *6 (10 sec. — no open end) Cut #5 (55 sec. with 5 sec. open end for live tag) "The mightiest motion picture of them all Bills cast. "From the very depths of the sea Walt Disney has created the mightiest motion picture of them all. Features dialog by Cap Cut #7 (10 sec. - no open end) tain Nemo discussing his secrets which can save mankind — Bills cast. or destroy it." Bills cast in conclusion "A miracle of screen entertainment."

1 eiploitation of Walt Disney s WALT DISNEY PRODUCTIONS The material in Uut book n intended lor oso by exhibitors in tbe direct advertising, publicizing and material in this press booh for "20,000 LEAGUES UNDER THE SEA Permission •< tr*by gratucJ to newspapers magazines and other periodicals to reproduce tbe be affixed. No nows... or editorial use Tbe pemnssien to granted upon the espress condition that proper copyright notice

*' " Otheroth uses of the material etstained ' fhorltyy ‘mmfrom the copyright proprietor.

Page Three WALT DISNEY presents KIRK DOUGLAS JAMES MASON PAUL LUKAS and PETER LORRE in JULES VERNE'S

Robert J. Wilke Carlcton Youn* Percy Helton

WALT DISNEY'S 20,000 LEAGUES' MOST EXCITING SEA PICTURE OF ALL Production Manager Fred Leahy Effect* Photographer Ralph Hammcrai, A.S.C. application Walt Disney’s fabulous feature motion picture, “20.000 Leagues Second Unit Director James Haven* In concept and on film. Underwater Photogra Till Gabbani Under the Sea," is probably the most exciting sea story ever put Special Procetsei From the dramatic use of the Technicolor cameras on the bright and sandy bottom of the Technicolor Consulta Morgan Padclford clear Caribbean, to the great cast and unrelenting Jules Verne story, this picture easily ranks Tom Connor* Jr. Assistant Director! among the movie industry’s most exciting. Rus* Haverick Although the picture brought with it more undersea technical problems than any other production of its type, the result is a memorable experience in entertainment. A distinguished Production Developed by . Harper Goff imaginative joined by diving experts, designers Art Director John Meehan cast, top technicians and a highly crew were Set Director of diving gear, engineers and safety men during location shooting. Pre-production planning Special Effect* alone took almost two years of concentrated work. Producer Disney hand picked the cost, which stars Kirk Dougins, as world of frightening depths, silent .ationed at Montego Bay, Jamaica, Ned Land, fearless harpooner; darkness and monstrous power. here the indefatigable Walt, him- Mason, as Captain Nemo, James Verne was fascinated by facts, and •lf, set up his office. the saturnine master of the sub- described mechanical devices. Dis- Preliminary work included pres- marine Nautilus; Paul Lukas as ney emphasizes the human equa- C developed diving rig to be worn by Peter Lorre, as Conscil, his mild- * reactions ‘In “moments of °high members of the cast and crew and mannered, reluctant assistant. learning hand signals which were Under the brilliant guidance of To preserve the flavor of his sub- the only form of communication be- Director Richard Fleischer, the ject matter, Disney made the major tween Director Fleischer and the film, based on Jules Verne’s novel, portion of the film underwater. company while all were far below is a milestone in motion picture Since the entire point of the story the surface of the water. production. Verne wrote of the ad- was to show how a group of men a crew and their three Every problem called for new ventures of lived in self-contained luxury on prisoners lived on an odd-look- techniques, new tools and a new who the submarine Nautilus while it Disney saw a world concept of production. Months of ing submarine. traveled over the ocean’s floor, Dis- and menace, a planning brought to completion a of infinite mystery ney planned to keep the major se- number of new devices, and months quences in the same locale. of location shooting resulted in a Probably for the first time in magnificent film recognized as one history, location-searching groups REVEALS MOTIVATION OF VERNE of the most elaborate Disney has WALT DISNEY inspected oceanic sites. The Carib- ever made. bean sea offered the most practical CHARACTER IN 20,000 LEAGUES UNDER THE SEA spot for several reasons. The water Four dives a day, with a maxi- wns clear and calm, a combination mum time limit of 55 minutes per Captain Nemo, skipper of Jules necessary for good photography, dive, were established as part of the colors schedule. It took twenty minutes rk celebrity have SO many reader The were photogenic in Tech- nicolor. and the sunshine filtered to don diving gear; ten minutes were necessary to get each man thril!,' ''20,00° laww. *«» iXJZlSSSi down to the deep, another ten to \Valt Disnej more KTcSZ? nne captain, surface offered natural backgrounds i pursue his abysmal deeds. for important scenes, and there was sufficient space for such sequences reduction wi ns the battle with the giant squid, one of the many tense scenes in the film. One group worked around

brash harpooner, Paul French scientist, and comically abject , hia idividuully give con-

ten in surfacing, dramatic film wo CAPTIVES—Captain '20.000 Leagues

Under the Sea' CAST OF CHARACTERS Ned Land KIRK DOUCLAS Capt. Nemo JAMES MASON Prof. Aronnax PAUL LUKAS Conseil PETER LORRE Because Robert Fulton, in- Mate on "Nautilus" ventor of the steamship, made a mistake, two of the most ROBERT J. WILKE famous submarines in naval John Howard CARLETON YOUNC history have carried the name, Nautilus. Captain Farragut TED DE CORSIA Diver PERCY HELTON Mate on "Lincoln" TED COOPER Shipping Agent EDWARD MARR Casey Moore ..FRED GRAHAM

Billy J. M. KERRIGAN THE STORY

errifying object be-

ham Lincoln, to follow the creature, PLANNING, and destroy it. On board are Ned INNOVATION RECORD IS SET Land, a harpooner; Professor Pierre Aronnax, distinguished oceanic FOR '20.000 LEAGUES jfSTi scientist; and Conseil, his assistant. UNDER THE SEA 20,000 Leagues Under the Sea’ Kirk Douglas Portrays Ned Land, flEEPSEA TREASURES, Film That Surpasses Novel Action Man in '20,000 Leagues Is [)/\fJGER, BEAUTY IN against the proposition that in who see it will areoe BIOGRAPHY FW "20,000 League. STAR WaU Diane?, feature motion picture, Under Kirk Douglas, one of Holly- ciaccic hue men really .pec- LEAGUES’ O S?'" O pncc advciture wood's most popular and ath- 70,000 representing an improvement, ,f such is sharks, tacular treatment stars, plays the top action Man-eating tiger Jules Verne ongmal. letic possible, over the famed glistening jewels of a buried role in Walt Disney's fabulous producer left no ocean-bottom stone unturned treasure, a propeller-wrecking The Burbank feature motion picture, long-range effort to bring to life what is submarine with a Vic- in his expensive, "20,000 Leagues Under the squid, a imaginative sea story ever told, from his and the vast probably the most Sea.” He is Ned Land, heroic torian wardroom, preparation to his undersea sets and tropical years of dry-land member of an beauty of a sparkling two fantastically harpooner and a in the Caribbean to the life-like stretched out on the camera crews imprisoned trio aboard the fic- realm squid that does fierce battle against the in albeit mechanical giant submarine, Nautilus. ocean floor, all come to life Nautilus. tional of Captain Nemo’s submarine. their original splendor in Walt iron might In real life Kirk has enjoyed scenes to the smash closing, nothing but Disney's live-action drama, From the opening a success story which makes the eye of the beholder, “20,000 Leagues Under the action and dire intrigue meets with Horatio Alger look like a slug- Mason, Paul Lukas and Peter Lorre turn- Sea." Kirk Douglas, James gard. performances, collectively, of their ex- In the Jules Verne story- ing in one of the best born in Amsterdam, He was Mat SEA- IB such things as electrically pro- cellent careers. New on December 9, York pelled jet guns, an explosion direction, under Richard Fleischer, is superb, particu- and The 1916. His parents, Harry . great part of it nr> with an oddly characteristic larly when you consider that a was several lived on the KIRK DOUGLAS Bertha Demsky shape, and the sea with all the attendant delays and neces- as mushroom fathoms under the wrong side of the tracks, and his six sisters were as busy or detail ability of a ship to surface sary attention to almost insurmountable —the donning the parents keeping the family larder stocked. ascents, submerge are not part of a of diving clothes, the careful descents and the laborious of cash turned Kirk into a wage-earner meticulous A constant shortage modern movie-scripter’s mind. setting up and taking down of sets, the handling of five when while he was still in grade school. His day started at They were described in amaz- and coping with the undersea life they needed for many shots, delivered papers; his day ended at seven at night, man he morning ingly accurate detail by a and, last but not least, the difficult, slow-going system of com- evening papers. when he completed the job of delivering who' lived and died before the munications. time for These extra-curricular activities didn’t leave much age of submarines, before mo- Franz Planer, A.S.C., guided the camera crews in one of the most haz- studying and Kirk was an indifferent student until he met a tion pictures were known, be- rdous assignments the film industry has ever known. Through his skill, sympathetic and understanding English teacher, Louise Liv- fore the extensive field of dy- he colorful array of marine life shares honors with the glittering bi ingstone. of the Wilbur Lynch High School. She introduced namics was even dreamed of. him to the world of the theatre. Drama provided him with an before such topical things as ation by Joseph S. Dubin of Paul Smith’s music is a lavish feature. Accenting the score is a ringing chantey, escape from reality and it wasn’t long before he was staging radio, television, airplanes, highlight of the Tale," sung by Kirk Douglas. plays, reciting poetry, winning oratorical contests and serving diesel engines, jet planes or ‘A Whale of a department, Walt Disney’s “20,000 Leagues Under as a member of the debating team. nuclear fission were part of Inimitable in every the the Sea” justly deserves the tribute: “Never has so great a story been Meeting the bills still the top family problem and after daily life. Indeed in 1905, was given such spectacular presentation.” worked a year in an Amster- graduating from high school, Kirk In color by Technicolor, ”20,000 Leagues Under the Sea” stars Kirk dam department store. Then he took his savings of $165 and Mason, Paul Lukas and Peter Lorre. Richard Fleischer lish thing as the hor Douglas, James hitch-hiked to St. Lawrence University in Canton, New York. directed from the Earl Felton screenplay which was based on the famous He arrived atop a truck filled with fertilizer. novel by Jules Verne. Buena Vista releases. In addition to a part-time job as a waiter and a full schedule of classes, Kirk managed to find time for sports. For three years he was undefeated intercollegiate wrestling champion. This experience came in handy later when he barnstormed with a carnival as an exhibition grunt-and-groaner. Participation in the university’s dramatics courses made him realize that acting was the career he wanted. After graduating with an A.B. degree, he stormed New York’s world-famed American Academy of Dramatic Arts. A special scholarship was created for him. He lived in a tiny room in the Settlement House, in Greenwich Village,

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ANSER EXPLODES—J. 'A * M ”• '%, '* . 1 1 .. ?., •i*a.*r‘ i& *4 l s\~M*sS^ST Makes Prophetic Jules Verne Novel Later Exciting Disney Movie Century er Verne, master s.tory-td Almost a hundred years ago Jules world with an astound^ of his day. shocked the literary king future, retealing packed with incredible glimpses of the the sea. dom of infinite mystery lying beneath Leagues Under the Sea re- For years to follow “20,000 print tn extern ceived’world-wideacclaiip. It »pp»rri in languages, thrilling gen- different created ^ feature performers

the urge to no longer be long as man retains Today this book can less desire to learn and harness the ™»kl.r,d I'm, Minn. TW — powers of the universe, Disney se- every element Here"ere are ®tne gtw»qo«f „f time has placed jnkyinky blackblack-. lected Paul Lukas. sters that dwell in yjjthe within its contents into the realms painted Conseil miles below the sur- Verne as being probability and, ness 12 to 16 of possibility, are the "apt at any service required of him of the ocean. Here finally, reality. And though time face health defied galleons that lay ... of which all sick- Verne to be a sunken treasure has proven Jules undiscovered ness and completely without diminish the lost for centuries in prophet it does not nerves." For the role of the unpre- Today’s readers aquatic rOTOM. impact of his book. ’ dictable little explorer who found excitement tiger shark, manta ray, y still experience the vivid himself in the midst of history’s readers, pentine creatoea that impressed yesterday’s biggest moment, Disney cast Peter Disney has tration of adventure that Walt In color by Technicolor, “20,000

Diving Disney Magic Plus Walt Disney Develops Rig

Verne Imagination For Filming of ’20,000 Leagues theory Walt Disney's career is the foremost example of the that whs Make Kim Drama benefits one, benefits all. From his earliest days as a producer, Disney has brought to the scree of new tools That Jules Verne, noted unique entertainment and has developed a number wit bigger and better pictures. In his fascinating dram French fletionist writing a which to make "20,000 Leagues Under the Sea,” he was instrumental in developing i century ago, foresaw in his entirely new diving rig. imagination the trend of The major portion of his most elaborate film was taken on the botto scientific Twentieth Century of the Caribbean Sea. Sequences called for actors and camera crew discovery is apparent in Walt roam the depths exactly as the char- Disney’s amazing feature mo- acters in Jules Verne’s book had WBter 55 minutes. The emergeni tion picture, “20,000 League done. With Kirk Douglas refusing tank worn on the front of the su Under the Sea.” the services of a stunt man, and weighed 10 nounds; helmet ai

first step, Dubbed the ‘Nei ry the air the moody Captaii

strapped on the divers’ backs. The Douglas, James Mason, Paul Lukas and Peter Richard Fleischer outfit weighed 225 pounds. Kirk Douglas, Jami directed from the Earl Felton screenplay which sed on the famous The weight is distributed this Lukas and Peter Lo novel by Jules Verne. Buena Vista rele:' ' way: lead-soled shoes, 40 pounds; tor Richard Fleiscl Rehearsal Calls For compressed air tanks, 125 pounds. world of frightening Double tank units were used with earthly beauty, the enough air to keep the crew under film. Buena Vista rt Underwater Change

In Walt Disney Film

Mat SEA-2K Mat SEA-2J

UNDERSEA PROCESSION- NAUTILUS. Capt.l '20,000 Leagues Under the Sea' Fabulous Underwater Adventure

Though the public has become accustomed to seeing Walt Disney do new and challenging things to provide theatre-goers with the Disney brand of entertainment, it will be gratified to learn that "20.000 Leagues Under the Sea" is his most fabulous adventure in motion picture production to date. All major scenes were shot fathoms beneath the sea. It will be recalled that Jules Verne's novel deals with the exploits of Captain Nemo and the outcast crew that sailed with him on the submarine Nautilus. Their adventures take place, for the most part, far below the surface of the ocean. Any faith- ful translation from book to screen entails filming the picture in its natural locale—the depths of the ocean. This the inventive Walt and his highly skilled crew have accomplished with characteristic brilliance. The indomitable producer's refusal to let seemingly impossible conditions stand in the way of his obtaining the results he strives for, again brings to his host of picture patrons a spectacular and unique feature.

Most of this feature-length live-action drama, with its highly dramatic photography, and its brilliant cast, has been staged, enacted and "shot" on the dangerous coral reefs of Jamaica's Muntego Bay and under the Kirk Douglai plays master harpsonar Nad waters of Nassau's tropical harbors. Land Walt Disney's "20.000 Leagues The technical accomplishment is a story of many chapters. An entire Under the Sea." The Technicolor picture year’s preparation was devoted to the problems which such an undertaking is besod on the famous Jules Verne novel, presented. One by one apparently insurmountable difficulties were met ami Buena Vi:te releases. Walt Disney Picks Paul Lukas For Tricky '20,000 Leagues' Role Superb Foursome

Walt Disney’s decision to sign Paul Lukas for the role of Heads Cast of Professor Pierre Aronnax in his fabulous motion picture, "20,000 Leagues Under the Sea,” was based on the producer's Disney Sea Drama With every top masculine performer in Hollywood clam- oring to enact one of the roles known and beloved by millions of readers throughout the world. Walt Disney care- full v selected four stars who E

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Page Eighteen The r-^^/ adventure written a hundred years . . .Out of the pages of the most before its time becomes a motion picture amazing story ever written comes to be remembered forever!

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Page Twenty-twc ON-TARGET EXPLOITATiON

RUN A CONTEST FOR HOBBYISTS!

All model builders have a tremendous Keep the rules simple! Allow anyone to interest in the new and exciting atomic enter. The winning model (or models)

submarines. Excite their interest still is the one that looks most like the further with a contest based on original Nautilus. Contestants can work from models of the first atomic submarine, their observations or from imagination.

Captain Nemo's Nautilus, as seen in As a publicity plus, let the hobby editor Walt Disney's "20,000 Leagues Under of the local newspaper be contest judge. the Sea." Use Big Golden Books, Gold Key Comic Storyteller prizes! Set up an announcement display in the Books and Albums as reminder: Display materials and window of every hobby shop in town. A prizes are available now. the check The suggested display at left requires See the following materials: A window card list on this page. with your theatre name and starting date: specially imprinted balloons; a painted sign giving the contest details, and any model or models of atomic submarines available in the hobby shop. YOUR TARGET: HOBBYISTS OF ALL AGES! ®

SUGGESTED WINDOW DISPLAY

GET EXTRA TV EXPOSURE! GET EXTRA POSTER DISPLAY!

Your "20.000 Leagues" campaign is backed by FOUR ex- NOTE! Your educational 1 -sheet (see back cover) is an exciting citing entertainment film clips, available to you to supply poster with proven appeal. Have it displayed in schools FREE to your local television stations. This is the kind of and libraries, at newsstands where Gold Key Comic Books entertainment their viewers are seeking. Get every station are sold, at book stores, children's stores and department stores where Golden Books are sold, at music stores where into the act. Suggest that they be used as a prime time Vista Records are sold. supplement to educational programs, children's programs, The widespread use of glass doors extends live audience programs, etc. Remember! the out-of-the-theatre potential of door That big post-summer televiewing surge is panels (see page 27). Display them on the your springboard to bigger grosses. See 5 doors of all the establishments page for more details 2 15 upright 8x10 listed above. 0YOUR TARGET: EVERY TV VIEWER! YOUR TARGET: SHOPPERS. STUDENTS.® BOOK LOVERS!

PROMOTE THROUGH LIBRARY STORY HOUR!

' Saturday morning library story hour is a big "20,000 Leagues Storyteller Album (see page event in the lives of millions of children. That 25), so that she can introduce her avid listeners novel, the mighty is when the local librarian reads favorite stories to the great Jules Verne and exciting to the youngsters to introduce them to the Walt Disney motion picture, in the most great rewards of good literature. way possible. A reminder, Mr. Showman! Make sure a phonograph, in good working order, is You can help her and yourself by giving her a on hand for your library story hour!

#YOUR TARGET: EVERY YOUNG LIBRARY-GOER!

EXHIBITOR'S CAMPAIGN CHECKLIST

including "Next Attraction,” Publications 24 TV entertainment film clips q Ad mats, 0 holdover and “2nd Disney Hit" Storyteller album 25 TV commercials 0 slugs 1 Coloring contest 26 TV slide and telop 0 Composite ad mat J q Door panels order blank) 27 Trailers 0 (and Co-op ad mat (2 sizes) i 27 Radio commercials q 0 Flags and banners Exploitation ideas this pa| Posters and lobby accessories back cover Preview record q 0

balloons 3 Publicity stories and scene cuts 0 Advertising

Page Twenty-three PROMOTE WITH PUBLICATIONS

This world famous masterpiece appears in these popular children's versions. Make certain that a sign or poster announcing your sell these engagement is displayed in book stores, toy stores, department stores, newsstands, libraries and schools. Display and books in your lobby! Present them as contest prizes!

20,000 LEAGUES UNDER THE SEA

BIG GOLDEN BOOK GOLD KEY COMIC Color illustrations tell the entire story. Fully illustrated in color. Available for all your promotional needs, Retails for $1. at reduced rates, through your local wholesaler. Published by PRESS, Inc. GOLDEN Published by K. K. PUBLICATIONS 630 Fifth Avenue. New York N. Y. 20, Poughkeepsie, N. Y.

WALT DISNEY’S

THEATRE NAME HERE

15-Inch Advertising Balloons Imprinted with YOUR THEATRE No. 20M-718 500 -$20.00 1,000 -$35.00

Send check or money order, or sent C.O.D. plus postage charges. NATIONAL THEATRE MERCHANDISING

POST OFFICE BOX 203, GRAND CENTRAL STATION. NEW YORK 17, N. Y

Po-ye T {verity -four *Pftontote u/itU THE BIG STORYTELLER ALBUM!

Page Twenty-five ADD COiOA TV

Disney Productions

AVAILABLE IN TWO SIZES.

HERALD SIZE (shown above)[jMAT SEA-CCg

NEWSPAPER SIZE (3 columns wide)1 MAT SEA-CC-3 ORDER FROM NATIONAL SCREEN

Page Twenty-six YOUR DISPLAYS WILL BE TRULY EYE-INSPIRING..

.with DELUXE FULL COLOR Buena Vista Distribution Co., Inc. Attn. Specialty Dept 477 Madison Avenue DOOR PANELS! IDEAS New York 22, N. Y Please rush me sets ol "20.000 Leagues" Door Panels (Each set includes 4 panels and 12 pre-gummed snipes) at 35 95 tor one set or 35 per set on orders ot 2 sets or more, shipping prepaid

Enclosed is my check (or money order) for $ I 4 panels, 20 x 60, in full deluxe color, with made payable to Buena Vista Distribution Co., Inc. 12 pre-gummed snipes, costs only $5.95! Two sets or more cost only $5 per set!

ORDER DIRECTI ORDER NOWI

Use them inside and outside your theatre, at record stores, newsstands, book stores! Use this coupon to order as many sets as you need!

...with COLORFUL FLAGS, BANNERS, STREAMERS FLUORESCENT SATIN!

Your nearest NATIONAL SCREEN

SERVICE office

THEATRE POSTER SERVICE

SECTIONAL VALANCE. $2.3

ALSO AVAILABLE: FLAG OR WALL BANNER