<<

2007:256 CIV MASTER’S THESIS

Design of instrument cluster for automobiles

Malin Rundqvist Louise Persson

MASTER OF SCIENCE PROGRAMME Ergonomic Design & Production Engineering

Luleå University of Technology Department of Human Work Sciences Division of Industrial Design

2007:256 CIV • ISSN: 1402 - 1617 • ISRN: LTU - EX - - 07/256 - - SE Universitetstryckeriet, Luleå

DESIGN OF INSTRUMENT CLUSTER FOR AUTOMOBILES

-CUSTOMIZED AFTER DRIVER’S REQUIREMENTS

LouisePersson MalinRundqvist LuleåUniversityofTechnology DepartmentofHumanWorkScience DivisionofIndustrialdesign March2007

PREFACE Wewouldliketothankanumberofpeopleformakingthisprojectandresultpossible. Firstly, our mentor Jan Lundberg, Professor at Luleå University of Technology, for guiding us through the project and also Phillip Tretten, doctoral candidate at the University, for further directions. Secondly, our mentor at Corporation Thomas Lindgren. Thirdly, Jörgen Normark, doctoral candidate at Luleå University of Technology,forhelpinguswiththeEyetrackingtests.Lastbutnotleast,allthesubjects whohaveansweredourquestionnaires. HopefullyVolvoCarCorporationandLuleåUniversityofTechnologywillbeabletouse theresultofthisprojectinfuturedevelopment. (PictureonfrontpageisavailableatWikipediahttp://sv.wikipedia.org/wiki/Volvo_%C3%96V_4[2007 0220])

MalinRundqvist LouisePersson

ABSTRACT ThismasterthesiscommencedinthebeginningofSeptember2006.Itwasperformedasa part of the project OPTIVe (Optimized System Integration for Safe Interaction in ). OPTIVe’s purpose is to investigate, evaluate and demonstrate methods and technicalsolutionsforsafe,efficientandcosteffectiveintegrationofHMIsystemsin. It is a cooperative project between Volvo Car Corporation and Luleå University of Technologyamongothers,whichwerealsotheassignersforthisthesis. OPTIVehasexecutedsurveysinUSAandaboutwhichinformationinstruments thedriverdesirestohavedisplayedintheautomobileandonwhichdisplay.Thepurpose withthismasterthesiswastocompiletheanswersregardingtheinstrumentclusterand analyzewhichinformationinstrumentsshouldbeplacedinthatdisplay.Theresultswould bedifferentdesignconceptssuitableforSwedenandUSAandifpossibleaconceptsuited forbothcountries. Theresultofthesurvey,whenbothcountriesweretakenunderconsideration,wasthat theusersdesiredtohavethewarningsymbols Low oil pressure, Low fuel level, Parking engaged, High motor temperature, Charging system failure, and ABS failure displayed in the instrumentcluster.Thedriverinstrumentsdesiredwere , Fuel level and Motor temperature level indicator andnoIntechnologyinstruments.Thisleadtothatfour different concepts were designed which were suited for both countries. The first two concepts had a simple and clean design which was further developed into two new concepts with more decorations. When comparing the countries and the genders, instruments and warning symbols that will differ is the , Low pressure and Engine in need of service . Testing the four concepts in the eyetrack lead to discussions about changes and improvementsthatcouldbemadeandalso,toaquestionnairehandlingthespeedometer. The new questionnaire was conducted since it was discovered that the pointer of the speedometerinallfourconceptswasanewideainthiscontextandthequestionwasifit attracted the drivers or not, if the standard speedometer was more popular, or if a combinationofthetwowasmorelikelytoplease.Thespeedometerquestionnaireshowed thattheideaitselfwasgoodbutthatacombinationbetweenthestandardspeedometerand themodernspeedometerwasmorepopular.Thecombinationspeedometerwilltherefore beusedinalltheconcepts.

TABLE OF CONTENT

1 INTRODUCTION ...... 6

1.1 OPTIV E...... 6 1.2 PROJECT ...... 6 1.3 PROJECTOUTLINE ...... 6 1.4 OBJECTIVE ...... 6 1.5 SCOPE ...... 7

2 METHODOLOGY ...... 8

2.1 STATISTICALMETHODOLOGY ...... 8 2.1.1 Normal distribution ...... 8 2.1.2 Chronbach’s alpha ...... 9 2.1.3 Oneway ANOVA ...... 9 2.2 PRODUCTSPECIFICATION ...... 9 2.2.1 Criteria weighing ...... 10 2.3 CONCEPTGENERATION ...... 11 2.3.1 Brainstorming ...... 11 2.3.2 Catalog Method ...... 11 2.3.3 Osborn’s checklist...... 12 2.3.4 Control method ...... 12 2.4 CONCEPTSELECTION ...... 12

3 THEORY ...... 13

3.1 INTERFACE ...... 13 3.1.1 Problematical interfaces ...... 13 3.1.2 A Good interface ...... 13 3.2 ATTENTION ...... 13 3.3 INTERPRETATION ...... 14 3.3.1 gestalt ...... 14 3.3.2 Field of application for the factors of gestalts ...... 15 3.3.2.1Conflictsofresponces ...... 16 3.3.2.2Redundancy–abundanceofinformation ...... 16 3.6 DESIGNFACTORS ...... 16 3.6.1 Semiotics ...... 16 3.6.2 Semantics ...... 17 3.6.3 Analysis of the Shape...... 17 3.6.4 Information transfer ...... 17 3.6.5 Expression: COMMUNICATE ...... 18 3.6.6 Colors...... 18 3.6.6.1Visualweakness ...... 18 3.6.6.2Effectsofcolors...... 19 3.6.6.3Theuseofcolors ...... 19 3.6.7 Placement ...... 20 3.7 DISPLAYS ...... 20 3.7.1 Visual displays...... 20 3.7.2 Design and installation of visual displays ...... 21 3.7.2.1Qualitativeandquantitativedisplays ...... 21 3.7.2.2Checkdisplays ...... 23 3.7.3 Eletronic displays ...... 24

3.8 LABELSAND WARNINGS ...... 24 3.8.1 Comprehensibility ...... 24 3.8.2 Legibility ...... 25 3.8.3 Readability ...... 26 3.8.4 Warnings...... 27 3.8.4.1Visualwarnings...... 28 3.9 INFORMATIONINSTRUMENT ...... 28 3.9.1 Warning symbols ...... 28 3.9.2 Driver information...... 30 3.9.3 IN-vehicle technologies...... 31 3.10 DISPLAYS ...... 32 3.11 COMPUTERPROGRAMS ...... 33 3.11.1 SPSS ...... 33 3.11.2 Microsoft office Excel ...... 33 3.11.3 Autodesk AliasStudio...... 33 3.11.4 Adobe Photoshop CS2 ...... 33

4 MARKET ANALYSIS ...... 34

4.1 OPTIV E SURVEY ...... 34 4.2 COMPILATIONOF OPTIVE QUESTIONNAIRE ...... 34 4.3 EVALUATIONAND CONCLUSIONS INFORMATIONINSTRUMENTS ...... 35 4.3.1 Elimination depending on mean value...... 35 4.3.2 Significance test ...... 36 4.3.3 Evident differences between Sweden and usa ...... 36 4.3.4 Evident differences between women and men ...... 36 4.3.5 weighing of buying criteria ...... 37

5 PRODUCT SPECIFICATION ...... 38

5.1 CRITERIA WEIGHING ...... 39

6 CONCEPT GENERATION ...... 40

6.1 BRAINSTORMING ...... 40 6.2 CATALOG METHOD ...... 40 6.3 QUALITYSURVEY ...... 40 6.3.1 Conclusions of quality survey ...... 41 6.4 CONTROLMETHOD ...... 43 6.5 OSBORN ’SCHECKLIST ...... 43

7 CONCEPT SELECTION ...... 44

7.1 SELECTIONLIST ...... 44 7.2 REDUCENUMBEROFCONCEPTS ...... 45 7.3 CONSULTATION ...... 46 7.4 MODELING ...... 46 7.5 FINALCONCEPTS ...... 46 7.5.1 Concept A ...... 47 7.5.2 Concept B ...... 48 7.5.3 Concept C ...... 48 7.5.4 Concept D ...... 48

8 CONCEPT TESTING ...... 49

8.1 TESTPROCEDURE ...... 49 8.2 EYE TRACKING ...... 49 8.3 COMPILATIONOF INSTRUMENTCLUSTER EVALUATION ...... 50 8.3.1 Function vs. Attractiveness...... 50 8.3.2 Concept A ...... 50 8.3.3 Concept B ...... 51 8.3.4 Concept C ...... 51 8.3.5 Concept D ...... 52 8.3.6 General opinions...... 53 8.4 EVALUATIONOF SPEEDOMETER ...... 53 8.5 COMPILATIONOFSPEEDOMETEREVALUATION ...... 54

9 CONCLUSION ...... 55

10 CONTINUATION ...... 56

11 DISCUSSION ...... 57

11.1 SPSS...... 57 11.2 QUALITYSURVEY ...... 57 11.3 EYE TRACKING ...... 57 11.4 EVALUATIONOFSPEEDOMETER ...... 58 11.5 OVERALL ...... 58

REFERENCES ...... 59

APPENDIX ...... 61

1 INTRODUCTION Thismasterthesis,of20universitypoints,wasperformedbyLouisePerssonandMalin Rundqvist,twostudentsatLuleåUniversityofTechnology.Thethesiswasthefinaltask withintheprogrammeofErgonomicdesignandproductionwithconcentrationtowards industrialdesign,180universitypoints.TheprojectcoveredbothHMI(HumanMachine Interaction) and design. It was performed through Luleå University of Technology and wasapartoftheOPTIVe(OptimizedSystemIntegrationforSafeInteractioninVehicles) project, which the Department of Human Work Sciences at the University was participatingin.TheacademicmentorforthisprojectwasJanLundbergattheUniversity andatVolvoCarCorporationthementorassignedwasThomasLindgren. 1.1 OPTIVE OPTIVeisaprojectthatisacceptedbyIVSS(IntelligentVehicleSafetySystem),which began in October 2005 and continues until 2009. The purpose of the project is to investigate, evaluate and demonstrate methods and technical solutions for safe, efficient and cost effective integration of HMI systems in cars. This is in cooperation between VolvoCarCorporation(applicantandlead),LuleåUniversityofTechnology,Chalmers UniversityofTechnology,andITUniversityof. 1.2 PROJECT Theprojectwouldresultinanumberofdesignconceptsoftheinstrumentclusterforan automobile.Theconceptswouldrepresentthedrivers’requirementsofinstrumentsand suitabletheoriesweretobeusedforthedesign.Atleastoneconceptwouldbesuitedfor theSwedishmarket,andonefortheAmerican.Ifpossible,acombinedsolutionwould alsobedeveloped.Intheend,anevaluationoftheconceptswastobeperformedinan eyetrackingtest. The selection of information instruments for the instrument cluster was based on information gathered through a questionnaire. The questionnaire was used in a survey withinOPTIVeandwasexecutedinSwedenandtheUSA.Theanswerswereevaluated inSPSS(theStatisticalPackagefortheSocialSciences),astatisticalanalysissoftware,tobe abletomakestructureddecisions.Thedesign,includingshape,color,placementetc.,was tobebasedonrelevanttheories. 1.3 PROJECT OUTLINE “The task was to investigate and improve the instrument cluster interface based on customerrequirements.” 1.4 OBJECTIVE The objective of this project was to develop a design with focus on the drivers’ requirements.Thedesignshouldbeeasytocomprehendandonlynecessaryinformation displayed. If possible, to create a design suitable for a bigger target group and more international.Theobjectivewasalsotofindoutiftherewereanyprominentdifferences

6

between any subject groups, for example country, gender or age, and to find design solutionstocoverforthedifferences.Theresultwastobeusedinfuturestudieswithin OPTIVeandhopefullybeusefulforVolvoCarCorporationinfuturedevelopment. 1.5 SCOPE The information from the questionnaire concerning other displays than the instrument clusterwillnotbetakenunderconsideration.Aprerequisitefortheprojectwasthatthe automobile had all four displays; HUD (HeadsUp Display), instrument cluster, infotainment,andcenterstack.Theiconsofthewarningsymbolswouldnotbefurther developedinthisproject.

7

2 METHODOLOGY Thispartsummarizesthemethodologieswhichwereusedtomakeastructuredproduct development. 2.1 STATISTICAL METHODOLOGY ThesemethodswereusedtoevaluatethereliabilityofthesurveyaboutWarningsymbols, DriverinformationandInvehicletechnologies.

2.1.1 NORMAL DISTRIBUTION The normal distribution, also called Gaussian distribution,isaprobabilitydistribution.Ifthe stochasticvariableXhasaprobabilityfunction 1 − −µ 2 σ 2 f (x) = e ( x ) / 2 ,−∞ < x < ∞, (1) σ 2π thenXis normal distributed with the parameters µ and σ, see Figure 1 foracurvewithameanof zero. The parameters µ and σ is given Figure 1 Normaldistribution curvewithamean constantswith:<µ<:and σ>0.Itiswritten of zero. (http://www.netmba.com/Statistics/ distribution/normal/) X εN(µ,σ). Standard deviation is a statistic value of the dispersion of data, a value of how far in averagetheobservationsarefromthemeanvalue.Ifthevaluesarewellcomposedaround themeanvalue,thestandarddeviationissmallandviceversa.Asamplestandarddeviation (s) is used to estimate population standard deviation ( σ), because finding the standard deviation of an entire population is unrealistic except in certain cases. Sample standard deviationisdefinedby 1 n s = (x − x) 2 (2) − ∑ i n 1 i=1

where n isthenumberofsamplestakenandx iisthevalueofthesample,i=1,2,…, nand istheaveragevalue. Thestandarderroristheaverageerrorofthemeanvalue = s S E (3) n where s isthesamplestandarddeviationand nthenumberofsamples.

8

2.1.2 CHRONBACH’S ALPHA Chronbach’s alpha is used to measure reliability to know if a result, of for example a survey,isvalidandreliable.Highreliabilityiswhenthesamevalueisreachedeverytime thetestisconductedwiththesameinstrumentsandwiththesamemethod.Thetestresult is divided into two groups and compared to each other by computing a measure that describeshowmuchthatitemcanbeassociatedtoanotheritem.

2.1.3 ONEWAY ANOVA The abbreviation ANOVA stands for ANalysis Of VAriance between groups. The ANOVAisbasedonthefactthattwoindependentestimatesofthepopulationvariance canbeobtainedfromthesampledata.Aratioisformedforthetwoestimates,where: Oneissensitiveto treatmenteffectanderror betweengroupestimate Andtheotherto error withingroupestimate Ifthebetweengroupestimateismuchlargerthanthewithingroupestimatethenthere arerealdifferencesbetweenthemeans.Thestatisticalquestioniswhetherthefirstestimate islargerenoughthanthesecondestimatetorejecttheideathatthemeansarethesame withatleast95%confidence.Aformalhypothesistestcanbeformulatedoftheform: µ µ µ µ H0: 1= 2= 3= 4 (4)

HA:notallmeansequal ThestatisticusedtotestthesehypothesesistheFratiogivenby MS F=betweengroupmeansquare/withingroupmeansquare= between (5) MS within IfFissufficientlylarge,werejectthenullhypothesisthatallthemeansareequal.IftheP valueisforexample0.0003whichiswellbelow0.01,wecanrejectthenullhypothesis and state that there are significant differences between the group means at the 1% significance level. This means that with a probability of 99% the same result will be obtainedifthetestisperformedagain.Thisdoesnotimplythatallthemeansaredifferent fromalltheothers.Itsimplyimpliesthattheyarenotallthesame. 2.2 PRODUCT SPECIFICATION Inthisphasethetaskistogetfamiliarizedwiththedesignmissionandtogatheradditional information which is not found in the mission statement. The product specification specifieswhatresultistobeaccomplishedthroughtheproductdevelopmentprocess.The informationistobeusedasabaseinthesearchofsolutionsofconstruction,aswellasa referenceintheevaluationofthosesolutionsandthesolutionofthefinalproduct. There are four important demands when stating a product specification; completeness – regardallinterestedparties,lifecyclephasesandaspects;formulatethecriteria independent of solutions andtobe unambiguous ;ifpossiblethecriteriashouldbe measurable /controllable ; irredundant eachcriterionshouldbeunique.Thecriteriastatedshouldberelevantforthe

9

product that will be developed, i.e. the ones stated in the mission and given in the prerequisitesandthosethathascometohandduringanalyzesandelucidationsofthetask. The criteria are divided into two main categories; demands and wishes. Demands are criteriathatalwaysmustbecompletelyfulfilled,whereaswishescanbefulfilledmoreor lesscomplete.Allproductconceptsmustincludeallthedemandswhilethewishesprovide thepossibilitytodiversifythesolutions.Thewishesareofdifferentimportancehencethey are assigned a factor of importance on a suitable scale. (Johansson, Persson, Pettersson, 2004)

2.2.1 CRITERIA WEIGHING Tobeabletocomparedifferentproductconceptswitheachother,aweightcoefficient mustbecalculated.Thiscanbeperformedinanumberofways,onemethodiscriteria weighingwhereaweightfactoriscalculatedforeachcriteria/groupandmultipliedwith each criteria’s factor of importance where the products is the weight coefficient. (Johansson,Persson,Pettersson,2004) Themethodofcriteriaweighingisperformedbythefollowingstepsbymeansofatable forcriteriaweighing, see Figure 2,accordingtoJohansson,Persson,andPettersson(2004): 1. Eachmaingroupisassignedaletternotation 2. Thegroupsarecomparedinpairsaccordingto: IfAismoreimportantthanB,twopointsisplacedintheABbox IfAandBareequallyimportant,onepointisplacedintheABbox IfBismoreimportantthanA,azeroisplacedintheABbox 3. Allthegroupsarecomparedinthesameway 4. Addthepointstogetherverticallyandputaminusinfrontofeachsum 5. Addeachrowhorizontally;takeintoconsiderationthesignofthenumbersand thecorrectionfactor.Thecorrectionfactorconsistsofasequenceofoddnumbers (1,3,5etc.)placedfromthetopdownwards 2 6. n=numberofgroupsandcontrolthat∑ pi = n . 7. Calculaterespectiveweightfactor ki = pi /∑ pi andcontrolthat∑ ki = 1.00

10

Figure 2 Tableforcriteriaweighing(Johannesson,Persson,Pettersson,2004). 2.3 CONCEPT GENERATION Themethodsusedtoexploretheareaofproductconceptswhichmightfitthecustomer needs.

2.3.1 BRAINSTORMING Normally, this method is performed in a group of five to fifteen persons. The group should generate as many ideas as possible without judging them. The members should motivateeachothertodevelopnewideasfromoneanother’sideas;hencethequantityis aimed at instead of quality. There are four fundamental rules which are important to followthroughoutthewholeprocess,theseare: - No critic is allowed –Donotcomment,positivelyornegatively,theideas. - Strive after quantity –Itisimportantthatasmanyideasaspossiblearegenerated,this increasethechancesthatsomeofthemarereallygood. - Ideas out of the box –Unusualideasaremorethanwelcome.Wildandcrazyideas canleadtoreallygoodideasbysomemodifications. - Combined and complement –Bycombiningandcomplementingideas,newideascan bedeveloped.(Johannesson,Persson,Pettersson,2004)

2.3.2 CATALOG METHOD Catalog or literature method is the simplest idea generation method. It is suitable to performinagrouporindividually.Theideaofthemethodistocollectinformationfrom literature or “catalogs”. It can be performed systematically or unstructured; either

11

investigating how others have solved the problem or similar problems, or searching inspiration and ideas. The sources which can be used to find information might be: internet, product catalogs, internal company information, specialist literature, or fashion anddesignmagazines.(Johannesson,Persson,Pettersson,2004)

2.3.3 OSBORN’S CHECKLIST Whenthebrainstormingdoesnotseemtoprovidewithanyfurtherideas,theOsborn’s checklist is a good method to continue with. Alex F Osborn has formulated a large number of questions to use on the ideas gained from, for example, the brainstorming phase.Questionstousecanbe: - Enlarge ?Cansomethingbeaddedtotheideaorcanitbemadelargerinsize? - Reduce ?Cansomethingbetakenawayormaybedoitlighterorsmaller? - Substitute ?Cansomethingelsebeusedinstead? - Combine ?Arethereideasthatcanbecombinedordifferentmixes? Thelistcanbemadelong,thiswasonlyafewexamples.Importanttorememberistoask only one question at a time and to follow each direction the question might take you althoughitmayseemunrealisticatthemoment.(Johannesson,Persson,Pettersson,2004)

2.3.4 CONTROL METHOD In this method ideas for solutions are searched for by following a checklist made in advance. This will force the user of the method to take simple and closely related questionsthatotherwiserisktobeforgottenortakenforgranted.However,achecklist will never be complete and it might mislead the user into thinking that everything has beentakenunderconsiderationwhenthewholelisthasbeenrunthrough.Itistherefore important to make sure to use the control method in the right way. (Johannesson, Persson,Pettersson,2004) 2.4 CONCEPT SELECTION Every solution alternative must be analyzed with the intention to decide its “value/quality” in proportion to the demands and desires formulated in the product specification.Thealternativeswiththehighest“value/quality”arethenchosenforfurther development.Thequalityanalysiscanbeperformedbyboththeoreticalandexperimental methods. Quantitative measures are preferable, but in some cases it is not possible and qualitativemeasureshavetobetrustedinstead. Thefirststepintheprocessisto“eliminatebadsolutions”.Thesecondstepistofurther reducethesolutionalternativeswithrelativedecisionmatrixes.Meanwhile,combinations ofoldalternativescanleadtonewgoodalternatives.Theevaluationcanbeperformedin different ways; simple calculations, physical prototypes or computer modeling and simulation.Anothermethodistousedecisionrulestomakeastructuredandsystematic selection.(Johannesson,Persson,Pettersson,2004)

12

3 THEORY This part contains the theories which were used as a base throughout the project and makingdecisions. 3.1 INTERFACE Along with the development, the user’s role has landed in the centre for the technical development. It has become more important to design suitable and functional user interfacesandusefulnesshasincreasedasthekeyword.Toincreaseusefulness,itmustbe amongotherthingsfeasiblefortheusertointhesimplestwaydeterminehowtoactina certainsituation.(Westerholm,Åström,2002)Auserinterfaceisthepartofaproductora technicalsystemwhichcommunicateswiththeuser.Inotherwordsitisthepartwhich givesthecluestohowtheproductshallbeusedforexample,buttonsorinstructionson thescreen.(Danielsson,2001)Toconstructfunctioninguserinterfacesyouhavetoknow theuser’sphysicalandpsychicrequirements,andalsounderstandhowthehumanthinks andcreatesmeaningoutofandconceivestheworldaround.(Westerholm,Åström,2002)

3.1.1 PROBLEMATICAL INTERFACES Avoid providing the user with false clues ,forexampleifitsaysonthedoor pullandyouhavetopush, see Figure 3 for another example. This can be a stress factor and false clues can also causeseriousaccidents. Figure 3 Themarksbesidesthecontrolsarein consistent whichprovidestheuserwith false clues (Danielsson,2001). Avoid making the user doubtful . Two factorswhichcandothatare:theinformationisambiguous(canhavedifferentmeanings duetothesituation)andsameinformationcanhavevaryingmeaningtodifferentpersons. Standards,whicharebindingrulesforsolutionsofinterfaces,maybeusedtoavoidthose factors. Because of the continuous development and that all systems have different requirementsitisimpossibletocreatestandardsforallsystems. A lack of feedback oradelayisanotheruncertaintyfactor.(Danielsson,2001)Whenyou makeaphonecallandareputonholdandthereisnosoundwhileyouwait,youstart askingyourselfifyouarestillinthelineoriftheconnectionhasbeencutoff.

3.1.2 A GOOD INTERFACE Agoodinterfacegivesclearfeedbackwhichmeansfastandcomprehensiblefeedback.This implies that the user can directly detect in which state the system areand what actions needdobeperformed.Securesystemsareeasytounderstandanduse,theprobabilityto takewrongactionsandmakemistakesbecomessmaller(Danielsson,2001). 3.2 ATTENTION Attentioncanbedefinedasourgatheredconsciousmentallyresources.Ifwetrymentally togetagripofmorethanourconsciousnessisabletoatonce,wegenerallyloosecontrol

13

ofthesituation(Westerholm,Åström,2002).Thedemandsforourattentionvarywith thesituationsandthreedifferentsortsofattentionscanbedistinguished. - Selective attention occurswhenthereisanabundanceofinformationandwehaveto choosewhatweshallpayattentionto(Danielsson,2001).Thedemandsonthe attentionwhenperformingataskareanimportantconsiderationintermsof designingsystems.Thedesignoftheinterfacemustpreventdistractionfromthe closestsurroundingifundividedattentionisrequired(Noyes,2001). - Focused attention occurswhenwehavetowithaconsciouseffortignoredistracting activitiesintheimmediatesurroundingandconcentrateonaspecificsourceof information.Oneexampleistryingtofindapieceofinformationonafulldisplay (Noyes,2001). - Divided attention occurswhenwemustattendtotwoormoresourcesof informationsimultaneously,withoutanytasksuffering.Adrivermustdividehis attentionbetweentheinstrumentsandthetraffic(Danielsson,2001).Atotal deteriorationofbothtasksmightbetheresultifdividedattentionisnotsuccessful (Noyes,2001). Otherexternalfactorswhichcontrolourattentionhavetodowithhowconspicuousthe information is. Three of the factors are: color, movement and placement (Danielsson, 2001). 3.3 INTERPRETATION Thingswhichareexperiencedhavetobeinterpretedtobemeaningful.Theeyesendsfor examplelightimpressionstovisualcentreofthebrain.The“picture’s”abstractmixtureof colorshastheretobeinterpretedbydiscerningapattern,afigure,thenunderstoodand comparedtoacorrespondenceamongdifferentconceptions.Thebrainchoosesthefigure which is easiest to distinguish and which regulates the experience in the best way. By organizing the visual impressions into groups, it is possible to simultaneously keep the attentionontwicethenumberofthings.Thesignificationwhichgivesthediscernpattern ameaning,whichallowsthebrainto“putaname”onit,becomesthe interpretation .The brainsearcheswithinits frame of reference ;thereferenceswhichtheuserhastoitsworld aroundconsistingofculture,norms,values,attitudesandexperiences.Theinterpretation which feels most natural is unconsciously chosen (Österlin, 2003). Humans detect at a glanceifapatternhasbeenbroken.Whendesigningobjectsinourenvironmentwhich we need to respond quickly to in an abnormal situation, this aspect is particularly important(Noyes,2001).

3.3.1 GESTALT Agestaltisanarrangementofpartswhichappearsandfunctionsasawholewhichismore thanthesumofitsparts.Everythingthatcanbediscernedasawholeconstitutesagestalt forexampleacertainarrangementofcolors.Therearecertainfactorswhichcanhelpus discern a gestalt (Monö, 1997). When the user has to manage a large amount of information, the gestalt factors make it easier see Figure 4 (Danielsson, 2001). The most importantonesare;

14

- The proximity factor ,theclearergestaltthecloseritis; - The similarity factor ,figureswiththesamepropertiesformgestalt; - The area factor ,thesmallertheenclosedareaistheclearerthegestalt; - The symmetry factor,areaswhicharedemarcatedbysymmetriclinesareperceivedas agestalt; - The inclusion factor, lineswhichencloseanareaaremoreeasilyseenasagestalt; - The good curve , the arrangement that causes the minimum change or break in straightoruniformlycurvedlinescreatesagestalt; - The common movement , of different elements makes them stand out as a gestalt. Groupsofcarsmovingonaroadineachdirectioncreatetwogestalts; - The experience factor ,inordertobeabletorecognizeaspecificgestaltitisrequired that we observe the conditions in the way we have learned from experience (Monö,1997)(Danielsson,2001).

Figure 4 Thesymmetryfactor,Theproximityandthesimilarityfactor,Theinclusionfactor,Thegood curve(Danielsson,2001). Contrasts are needed for the experience not to be too simple and to be perceived as uninteresting. It becomes fatiguing and elusive if it is too complicated. The experience givesstimulationifitdivergesmoderatelyfrom whattheuserisaccustomedto.Thisis used when designing a product to give it a strong, distinct and comprehensible shape (Österlin,2003).

3.3.2 FIELD OF APPLICATION FOR THE FACTORS OF GESTALTS Instruments which functionally are connected should be placed close to each other and the placement ought to follow good principles of gestalt, see Figure 5 for an example. For those instruments the consequencesmustbeofasimilarkind,for example the tachometer and the speedometer in a car. By integrating several variables in one object the factors of gestalts canbeutilizedinanotherway(Danielsson, 2001). Figure 5 Inthefirstpictureitiseasiertodividethe attention between the different instruments, because Iftherearetwovariablesinasystemwhich of parallel perception . The user spontaneously arranges covariancestheycanbeintegratedintoone thepartstoawhole,agestalt(Danielsson,2001). instrument, for example pressure and

15

temperature, parallel processes , see Figure 6. One of the advantages is that disruptions can easilybedetected,becauseanewgestaltappears.Ontheotherhanditbecomesharderto solelyfocusononeofthevariables(Danielsson,2001).

Figure 6 Parallelprocesstemperatureandpressure(Danielsson,2001).

3.3.2.1 CONFLICTS OF RESPONCES When you parallel perceive two different aspects of stimuli and these have different consequences for the actions which are similar but incompatible, a conflict of response appears.Inaninterfacethisconflictmustbeavoidedbecauseitappearsdistracting.One examplewhereweparallelobservethemeaningofthewordsandcolorofthewordsis; STOP! GO! Most people code red and green automatically; green is interpret as ”okay” and red generallyas”stop”or”warning”(Danielsson,2001).

3.3.2.2 REDUNDANCY – ABUNDANCE OF INFORMATION Focused attention can however be facilitated by parallel processes. Redundancy means abundance of information and in terms of designing interfaces it should be used in an intelligible way. This is an example of two aspects of stimuli which have the same consequencesfortheaction; 22 333 4444 Theofinformationbecomessaferbyredundancypresentationorcoding;if youmissoneaspectthereisstillanotheroneobtainable(Danielsson,2001). 3.6 DESIGN FACTORS “Thingswhicharedesignedtobeusefulmustbeunderstoodtobeusable.”(Monö,1997)

3.6.1 SEMIOTICS Semiotics is the study of signs and sign systems and their structure, properties and application. When designing useful products aimed to be adapted by man and his environment, they should be adapted to the whole person and the way all his senses perceivethesurroundings.Whattheeyesseesetstheexpectationsofwhattheothersenses willperceive,forexampleagracefulformaslighttocarry.Usefulnessshouldbeincreased

16

bythedesign.Usefulnessisnotonlyabouttechnicalandpracticalfunctions,theuserhas tophysicallyandpsychologicallyaccepttheproduct(Monö,1997).

3.6.2 SEMANTICS Semantics isthestudyofthesignsmessageandsignification.Communicationwiththeuser isonepartoftheproduct’sfunction,ingeneralandmostimportantlythroughtheshape, surfaceandappearance.Theproductcanexpresscharacter,identityandfunction,which thedesignerdesignsittocommunicate.Fortheproduct’smessagetobeclear,theproduct designshouldconsistofastronggestalt,bemoderatelycomplexandcorrespondwiththe man’s needs and frame of reference. It is advisable that the user knows his way about whenanewversionofanexistingproductisdesigned(Österlin,2003). Itisimpossibletoaskauserwhyhethinksthataproductis attractive ,themotivesareoften hidden. The concept a ttractiveness is composed by feelings, thoughts, notions, and associations, see Figure 7.Enjoyingtheproductasanimplementisnotthemostimportant thingtobeabletouseit,itisinsteadunderstandingthatitisanimplement.Whatistobe understood,whattheproductmust“say”tothemarketandtheuser,isimportantinterms ofproductdevelopment(Monö,1997). Producer side User side Describing recognition Facts feelings Expressing evaluations Propertiesmessage PRODUCT “attractiveness” Exhorting conceptions toreactions impulse to act Identifying understanding e.g.origin Figure 7 Attractiveness(Monö,1997)

3.6.3 ANALYSIS OF THE SHAPE Theshapeofaproducthastoconveyanimportantpartofitsmessage.Linesandsurfaces createmoreorlessdynamicshapes;sharpshapesindicatetensions,streamlinedshapesand diagonalsconveytheimpressionofmovement,andanincreaseconveysasystematicand rhythmic organization of the parts. The different shapes are assembled to a main shape accordingtoaprincipalofstructure.Theproduct’sexpressionisbuiltupofboththeparts andthewhole.The product style isinmanycasesimportanttonotdiffertoomuchfrom,in orderthattheuserrecognizestheproduct’suse(Österlin,2003).

3.6.4 INFORMATION TRANSFER Transferofinformationinasystemisonesourceoferrorandhencefailure.Tominimize this failure a common understanding between the sender and the receiver of the informationmustexist.Importantistoidentifywhereerrorsmayoccurandthenutilize humanfactorsprinciplestopreventthemfromhappening.Commonerrorsinclude: - Notcomplyingwithwarnings

17

- Misinterpretationofinstructions - Informationoverloadfromtoomanycodes - Enteringinformationinthewronglocationonaform - Misinterpretingasurveyquestion,thusprovidinginaccuratedata Thenoviceorinfrequentusershouldbethetargetgroupwhendesigningforthegeneral population.Intimethe userbecomesfamiliarwiththetaskanditsenvironmentwhich reducestherelianceandatthesametimeincreasesthecomprehensionoftheinformation. However, in emergency situations the user acts on reflexes, so welldesigned written information is needed for the experienced user as well (Chengalur, Rodgers, Bernard, 2004).

3.6.5 EXPRESSION: COMMUNICATE Everything that exists and is visible has an expression; an instrument panel has an expressionandshouldcommunicatewiththeuser.Theexpressionisoneofthefunctions andhowdistinctitisvariesanddependsinteraliaontheformationofgestalts.C haracter , identity ,and function arethethreetypesofexpressions. Theproductmusthavea character ,anattractiveexpression,anditmustcorrespondwith theuser’sframeofreferenceandexpectationsfromtheproduct.Theexpressioncouldbe interaliaexclusive,trendy,homely,technicalcomplexorsimple.Thecharacterisusedas competitivemeansinabuyingsituationandprovidessurplusvaluewheninuse.Décoran idiomareusedasmeanstocreateacharacter. Identity describestheproductsorigin.Thedesignofaproductcanreduceitsanonymity, visualize competence, and inspire confidence by expressing the company identity. By markingaproductwitheithermanufacturer,productnameortechnicalproductdatathe identitywillbeconsolidated.Sometimestheuseralsohastheopportunitytoadjustthe appearanceoftheproducttomakeit“one’sown”. Theexpressionmightalsoexplaintheproductsfunction;producttype,technology,and handling.Theoptimalproductisselfinstructional;thedesignspeaksforitselfaboutthe products functions. The design has to be logic, easy to understand, obvious, and self evident.Ifnecessary,thefunctionscanbeelucidatedbyinstructionplatesandsignsandin certaincasesalsowithaspecialmanual,orevenneedofpractice(Österlin,2003).

3.6.6 COLORS Humanshavetheabilitytotellthedifferencebetweenmillionsofcolors,butyetcolors should be used with caution. Too many colors may distract and confuse the user of a systemandcolorsalsohavedifferentmeaningandgivesdifferentassociationstodifferent people(Kroemer,Kroemer,Kroemer,2001).

3.6.6.1 VISUAL WEAKNESS Defectivecolorvisionisrathercommoninmen,whereabouteightpercentareunableto distinguishsomecolorsintherightwayorareunabletoseecolorsatall.Insomecasesa

18

personcanseeallcolorsbutconfusesthem,forexamplered,green,andgray,andvery fewpersonsareabletoseeonecolorornone(Kroemer,Kroemer,Kroemer,2001). The degree of difficulty in distinguishing colors also increases with less sufficient luminance. Dark hues are difficult to distinguish in an insufficient surrounding. When using color coding it is possible to vary the colors by using different brightness and saturation,butthisshouldalsobedonewithcaution.Themaximumnumberoflevelsof luminanceorbrightnessthatcanbedistinguishedbyapersonisabouttwo.Ifmorelevels areused,thelesscertainitistogetanerrorfreeperformance.Incaseoflights,colored lightsarepreferredoverpaintedcoloration(Chengalur,Rodgers,Bernard,2004). Although a person is able to see all colors he/she have areas onthe retina that are less sensitive to colors. The distribution of cones and rods on the retina leads to seeing all colorswhenlookingstraightaheadbutnoneattheveryperipheryoftheperson’svisual field.Inbetween,green,red,andyellowcanbedistinguisheduntilaboutanangleof50 degrees and blue can be distinguished until about 65 degrees.Most people areable to distinguish white at 90 degrees to the side from straight ahead (Kroemer, Kroemer, Kroemer,2001).

3.6.6.2 EFFECTS OF COLORS As mentioned above, colors may have different meaning to different people. There are psychological, physiological and cultural effects of colors which should not be ignored. Forexample,usingthecoloryellowincreasesthevisibilitysinceyellowisthemostvisible colorandacontrasttoblack,butinthenaturethecombinationofyellowandblackis used as a warning sign for danger and should therefore be used with caution (Russel, 1991).

3.6.6.3 THE USE OF COLORS Colorisoftenusedindisplays,butitcouldbedoneingoodorlessgoodways(adapted from Cushman and Rosenberg 1991). There should be a maximum number of seven colors used, and if the user may not be experienced with that certain system or if that display not is used very often, no more than four colors should be used. The discrimination plays a big role in welldesigned systems. The colors must be separated widely in wavelength and not only differ in the amount of one primary color to get different shades of the same color. There are, according to Kroemer, Kroemer and Kroemer,in Ergonomics How to design for ease and efficiency ,afewcombinationsthatcould beused: 1. green,yellow,orange,red,andwhite; 2. blue,cyan,green,yellow,andwhite;and 3. cyan,green,yellow,orange,andwhite. Andalsoafewsuggestionsofcombinationsthatshouldbeavoided: 1. redswithblue; 2. redswithcyan;and 3. magentaswithblues.

19

Thecolorblueshouldnotbeusedforthinlinesliketext,butworksgoodlikebackground andlargerfigures.Thetextandnumbersmustbeofacolorthatstandsincontrasttothe background to make it distinguishable. Since red and green is difficult to detect in the peripheralareaofthevisualfield,thesecolorsshouldnotbeusedforsmallfiguresinlarge displaysthatmightenterthisarea.Theuseofopponentcolorsmayinsomecasesenhance thedisplay,butinothercasesworkasdamaging.Shapeandcolortogethercouldworkas redundant cues and aid the users who have visual weaknesses. The size of the objects coded with colors should be increased, if the number of colors increases (Kroemer, Kroemer,Kroemer,2001).

3.6.7 PLACEMENT Placement is a factor that is very important to make the user detect and identify information. The user should be able to find faults as quick as possible and connect a displaywiththerightcontrolandalsounderstandtherelationsbetweenthedisplayand the control. Color marking could here enhance the effect. This helps the user to understandfunctionsandoperationsneeded(Monö,1997). Articlesplacedhighestorattheleftonascreenoronaninstrumentpaneltendstodraw theattentionfromtheuser,maybebecauseoftheorderinwhichweread.Articlesinthe middle also tend to draw attention, since it is placed in the user’s direct field of vision (Danielsson,2001). 3.7 DISPLAYS Thepurposewithadisplayistoinformtheoperatoraboutthestatusoftheequipment. Sincethisisveryimportanttheinformationhastobeeasilydetectableandanyrequired actionhastobeindicatedclearly.Informationprovidedbythedisplaycanbecategorized into three groups; Need to know, Nice to know, and Historical (Chengalur, Rodgers, Bernard, 2004). According to Ergonomics How to design for ease and efficiency the “four cardinalrules”fordisplaysare: 1. Display only that information which is essential for performing the job adequately. 2. Display information only as accurately as is required for the operator’s decisions and control actions. 3. Present information in the most direct, simple, understandable, and usable form possible. 4. Present information in such a way that failure or malfunction of the display itself will be immediately obvious.

3.7.1 VISUAL DISPLAYS Thedisplaythatisusedthemostisthevisualdisplay.Visualdisplayscanbedividedinto threetypes;quantitative,qualitative,andcheckdisplays(Noyes,2001). Quantitative displays provide the user with exact information, like the precise numerical valueinadigitalclockordegrees(Kroemer,Kroemer,Kroemer,2001).Whentheuser needsonlyaquantitativevaluefromthereadoutadigitalispreferredoveradial.Therisk oferrorisdecreasingwithadigitalsincetheuserdoesnothavetoconsiderscalemarkings

20

andcalculatethedesiredvalue.However,thisonlyappliestoaslowrateofchangeand when the user is only in need of an exact value. (Chengalur, Rodgers, Bernard, 2004) Another disadvantage with digital displays is the risk of misinterpret the numbers, like confusea3asan8,or1as7(Noyes,2001). Moreover individuals trained to use one type of mechanical device may have difficulty adjusting to the digital output. For example, drivers used to semicircular analogue mayhaveproblemsadaptingtodevicesthatdisplayspeeddigitally.”(Noyes, 2001) Qualitative displays indicatethestatusoftheequipment,anapproximatevalue,orrateof change,forexamplecoldnormalhot.(Kroemer,Kroemer,Kroemer,2001)Whenthe rate of change is of higher velocity, a qualitative display gives more information to the user.Adigitaldisplaymaybeeasiertoreadbutananalogdisplayalsoprovidestheuser withinformationaboutdeviationsfromreferencevalues.Theusernotonlydetectswhat speedthevehiclehasbutalsohowfaraboveorbelowthepostedspeedlimithe/sheis driving. (Cushman and Rosenberg 1991, pp. 92-93) (Kroemer,Kroemer,Kroemer,2001). Check displays provide the user with information about if certain conditions exist. For example, a green light could indicate that the system is functioning alright (Kroemer, Kroemer,Kroemer,2001).

3.7.2 DESIGN AND INSTALLATION OF VISUAL DISPLAYS The operator’s performance of the equipment or production system is affected by the designandinstallationofthevisualdisplay.Therearedifferentfactorswhichshouldbe consideredwhenchoosingandinstallingadisplayforexamplethedistancebetweenthe operatorandthedisplay,numberofdisplaysonasingleconsoleandthereadabilityofthe dials.Forfurtherinformationseetablesin Kodak’s Ergonomic Design for People at Work page 285(Chengalur,Rodgers,Bernard,2004). A group of dials should be aligned uniformlysotheuserisabletoquickly detectifsomethingisoutoftheusual. For example a group of dials the pointerineachoneoughttobeinthe same position in normal conditions. Figure 8 (a) poor layout and (b) good layout of marks Dials which are placed close together (Chengalur,Rodgers,Bernard,2004). oughttohavethesamelayoutofmarks andnumbers, see Figure 8,andgrouped afterfunction.Thedisplayshouldbelabeledclearlytoavoidmisinterpretation.Displays thatarenotusedshouldberemovedorcovereduptodrawtheuser’sattentiontothe moreimportantones(Chengalur,Rodgers,Bernard,2004).

3.7.2.1 QUALITATIVE AND QUANTITATIVE DISPLAYS Lookingatqualitativeandquantitativedisplaystherearefourdifferentdisplaystoconsider; amovingpointerandfixedscale,amovingscaleandfixedpointer,counters,andpictorial. Whenaquantitativedisplayisused,oftenitispreferredtouseamovingpointerwitha

21

fixedscale.Areductionoftheinformationcontentofadisplaymaybeadvisabletomake it easier for the operator’s mind. One example is to change the exact degrees of temperatureinto“toocold”,“acceptable”,or“toohot”(Kroemer,Kroemer,Kroemer, 2001).

Dials and gauges When designing a visual instrument with displays, there are certain unwritten laws to follow to make the user able to make a quick and accurate reading. A gauge with a moving pointer and fixed scale should be used,but if the range is very large a moving scalebehindafixedpointermightbetherightwaytogo(Chengalur,Rodgers,Bernard, 2004). Whenitcomestotheshapeofthedialsandgaugesarectangularprobablytakesupless room, but for easier reading, circular or semicircular ones are to prefer. (Chengalur, Rodgers,Bernard,2004)Theuserhascertainwaysofreadingthings,ifthedesignerdoes theoppositefromwhattheuserisusedtoitwillincreasethereadingtimeandtheriskof errors.Adialshouldthereforehavethevaluesincreasingclockwise,ahorizontalfromleft toright,andaverticalfromthebottomtothetop(Chengalur,Rodgers,Bernard,2004).

Scale Ageneralrulewhenitcomestothescaleisthatitshouldbesimple,uncluttered,andeasy to read correctly and quick. The major marks on the scale should be numbered and it should be designed to prevent the user from having to “guess” thevaluebetweentwo numbers.Themaximumofminormarkingsbetweentwomajormarksarenine,where onlythemiddleonehaspronouncedgraduation.Moresuitableistouseprogressionsin unitsofone,two,five,orten.Itisimportantthatthedivisionsshowedisthosewhichare mostimportantto theuser.Numericalvaluesshouldbeplaceduprightandoutsidethe dialtoavoidthembeingoverlappedbythepointer(Kroemer,Kroemer,Kroemer,2001).

Figure 9 Recommended scale mark dimensions for 71 cm viewing distance (Chengalur, Rodgers, Bernard,2004).

22

Onacirculardialthezeroshouldbeplacedatnineo’clockortwelveo’clock,butifthe scaledoesnotgoallaroundplacethezeroatsixortwelveo’clock.Dependingonthe distancebetweenthedisplayandtheuser,themarkingsshouldbeofproperthicknessto beabletobedistinguishedbytheuser. See Figure 9forrecommendeddimensionsfora distanceof71cm(Chengalur,Rodgers,Bernard,2004). The diameter of the dial should depend on the number of markings necessary and the viewing distance of the user. If the number of markings is very large it might be appropriatetouseadigitalreadoutinstead(Chengalur,Rodgers,Bernard,2004). Tousetargetzonemarkingsortocolorcodecertainareasofthedialisanexcellentway togetafasterreading, see Figure 10 .However,forthedisplaytobedistinguishedcorrectly, especiallyinreducedambientillumination,themarkings,pointers,andnumbersshouldbe whiteagainstablackbackground.Theprintingshouldbeassimpleandlegibleaspossible, tomakeiteasierfortheusertoreadit(Chengalur,Rodgers,Bernard,2004).

Figure 10 Targetzonemarkingsondials(Chengalur,Rodgers,Bernard,2004). Pointer The pointer itself should not overlap the smaller markers and make them difficult to detect, but it should reach the major scale marker with its tip so there is no differed opinionsinwherethepointerispointing.Toavoidmisinterpretationwhenreadingthe dialfromtheside,thepointershouldlayasclosetothesurfaceofthedialaspossible.The endofthepointershouldbesharpenedwithanangleabout20degreesandhavethesame color in the end as at the start of the pointer (Adapted from Sanders and McCormick 1987;Ivergard1999)(Chengalur,Rodgers,Bernard,2004).

3.7.2.2 CHECK DISPLAYS When designing check displays it is important to use a color that suits the information givenbythedisplay.Whiteisaratherneutralcolorwhichusuallydoesnotprovidethe user with information about correct or incorrect implications. However, white check displaysisperfecttoindicatethatafunctionareturnedon.Thechoiceofthecolorgreen foracheckdisplayprovidestheuserwitha“goahead”information.Greenusuallygivesa positive feeling that everything is functioning alright. Yellow light you could say lies between“functioning”and“notfunctioning”.Whenayellowlightcomesupittellsthe user to be alertand maybe checking is required, or that thereisadelay.Aredlightis

23

knownasawarningaboutmalfunctioningorfailures.Anactionhastobetakenbeforethe system will function alright again. If the red light is flashing it usually stands for an emergencyintheactionthatmustbetaken.Theconsequencesofdelayintheactionare severelikepossiblypersonalinjuryordamagetotheequipment.Blueislikewhiterather neutral,buttogetherwithaflashingredlightitisusedonemergencyvehicleslikepolice cars(Kroemer,Kroemer,Kroemer,2001). Alampdisplayisalsoveryoftensizecoded to,forexampleindicatethelevelofurgency. A small red light might mean only malfunction of the system, but a large one mightbeanemergencycondition.Thereare also annunciator lights with a written Figure 11 Visual displa ys (Chengalur, Rodgers, instruction on, these are often pushbutton Bernard,2004). controls, see Figure 11 forexamplesofvisual displays (Chengalur, Rodgers, Bernard, 2004).

3.7.3 ELETRONIC DISPLAYS Ingeneralelectronicdisplaysareemissive,i.e.givesofflight,andreflectivedisplaysreflect lightfromitssurroundingandisthereforeseenbytheuser. When presenting information on an electronic display, the keywords are; clarity, discrimination, conciseness, consistency, detection, legibility, and comprehensibility. Clarityisveryimportantsincetheinformationhastobeconveyedquicklyand,ofcourse, accurately. Discrimination also makes the user able to distinguish the information accurately,andconcisenessresultsinprovidingtheuseronlywiththeinformationneeded, avoidingextraneousinformationasmuchaspossible.Itisalsoimportanttobeconsistent when presenting information, it should be presented in the same way throughout the systemsotheuserknowswhattoexpect.Whentalkingaboutdetection,thedesigner’s mission is to draw the user’s attention the right way, and when this is done the informationmustbeeasytoread,hencethelegibility.However,thereisnomeaningin havingtheinformationeasytoreadifit’snotcomprehensible.Comprehensibilitymeans the information is clearly understandable, unambiguous, interpretable, and recognizable (Chengalur,Rodgers,Bernard,2004). 3.8 LABELS AND WARNINGS “There are three factors in message design for labels and signs that enhance communication: comprehensibility, legibility, and readability.” (Chengalur, Rodgers, Bernard,2004)

3.8.1 COMPREHENSIBILITY “Comprehensibility isameasureofhowreliablythereceiverinterpretsamessage.”Itimplies that the message should be clearly understandable, unambiguous, interpretable, and recognizable. The interpretation depends partly on the user’s prior knowledge and languageskills(Chengalur,Rodgers,Bernard,2004).

24

3.8.2 LEGIBILITY Legibility meansthatthelabelshouldbeeasytointerpret;theusershallbeabletoreadthe label easily and accurately under existing circumstances (reading distance, illumination level,vibrationandmotionintheenvironment).Thelegibilityisaffectedbythecontrast betweenthecharacteranditsbackground,distancebetweenletters,wordsandrows,the letters size, the typography (the style, font arrangement, and appearance of the written word),color,andthespecularreflectionsofthebackground,cover,orothercomponents. The font (typeface) should be simple, bold, and vertical, good examples are Futura, Helvetica, Namel, Tempo, and Vega (Danielsson, Mats, 2001) (Kroemer, Kroemer, Kroemer,2001)(Chengalur,Rodgers,Bernard,2004). Undernormallightingconditions: - width –Between1/8and1/6oftheheightof blacklettersonawhitebackground, see Figure 12 for definition of font characteristics. In darkrooms or otherreducedlightlocations,whitelettersonablack backgroundtendtobemorevisible.Inthiscase,the strokewidthshouldbebetween1/10and1/8ofthe Figure 12 Definition of font height. characteristics (Chengalur, - Character width 3/5 of the character height, except Rodgers,Bernard,2004). forI;onestrokewidth,MandW;4/5oftheheight. Indarkroomsorotherreducedlightlocations,thecharactersshouldbeabout50% larger. - Number width 3/5ofthenumberheight,exceptfor1;onestrokewidth - Letter and number height dependonviewingdistancesandthecriticalnessofthe information; Foraviewingdistanceof35cm,thesuggestedheightis22mm. Foraviewingdistanceof70cm,thesuggestedheightis50mm. Foraviewingdistanceof1m,thesuggestedheightis70mm. Foraviewingdistanceof1.5m,thesuggestedheightis1cm. - Space between letters –atleastonstrokewidth - Space between words –atleastonecharacterwidth - Characteristic openings/breaks in a letter/number readilyapparent - Avoid the use of colored print. However,ifcoloredlettersornumbersmustbeusedin ordertotakeadvantageofcolorcoding,notethatlegibilitymaybereduced. Figure 13 illustratesdifferentcombinationsofcolorsandtheirlegibilityinnormallighting conditions.Useofcolorinreducedlightareasislesssatisfactory.Ifcoloredlightis used,colorcombinationsshouldbetestedinthatconditiontoassesstheirlegibility - Adapt materials and methods used for constructing labels and signs to the environmentalconditions.Forinstance,engravedlabelsshouldnotbeusedinan areawheredirtislikelytofillintheindentations. - Placelabelsandsignsontheequipmentintheworkplacesothatglare,reflections, and shading do not make them difficult to read. If a sign or a label is placed outdoors,payattentiontothechangingdirectionofthesunwhenlocatingitin order to improve its visibility. Matte surface paints may also be used to reduce

25

reflections (Chengalur, Rodgers, Bernard, 2004)(Kroemer, Kroemer, Kroemer, 2001).

Figure 13 Legibilityofcolorcombinationinwhitelight(Chengalur,Rodgers,Bernard,2004). Mostelectronicallygeneratedfonts(suchasbyanLED,anLCD,oramatrix)areinferior toprintedfonts;thus,specialattentionmustbepaidtomakethemaslegibleaspossible (Kroemer,Kroemer,Kroemer,2001).

3.8.3 READABILITY Tobeabletounderstandatextitisanecessaryconditionthatitisreadable. Readability concernstheeaseofreadingwordsandnumbers,assumingthattheindividualcharacters arelegible.Acontrolpanelneedsahighdegreeofreadability,whichcanbeimprovedby carefulcategorizationandarrangements.Intermsofdesigninglabels/messagestherearea coupleofprincipleswhichareimportanttofollow: - Orientation –Thelabel/messageshouldbeorientedhorizontallysoitcanbeeasily andquicklyread - Location –Placelabels/messagesconsistentlythroughoutthesystem/equipmentand onorclosetotheitemitsignifies. - Beginwithadistinctheadingoranillustration - Typography Take into account when selecting font: readability, purpose of the productandnatureofthecompanyprofile - Letters – For headings or messages of a few words use only capitals. For longer messages mix upper and lowercases. Use italics only for emphasizing specific wordsorshortphrasesoruseunderlining - Abbreviations – Avoid abbreviations as far as possible because the make reading more difficult and might leave the user in doubt about their meaning. If an abbreviationisneeded,usestandardones.Ifanewoneisnecessary,itsmeaning

26

should be selfevident to the reader and it should be tested on inexperienced subjects before use. The abbreviation should be used consequently and for the singular and plural forms a word. Use capital letters and periods are normally omitted. - Brevity –Themessageshouldbeasconciseaspossiblewithoutoutleavingtheuser indoubt,unambiguousandredundancyshouldbeminimized. - Avoidunnecessary difficult words andifpossibleuse words of familiarity totheuser. - Divide and number the phases aftertheordertheyshouldbeaccomplished. - Avoid negations ; they make the comprehensionofthemessageharder. - Thewordorderoughttofolloworderof actions. (Enter and close the door and notclosethedoorafterentering). - Borders Use borders between single blocks of numbers or letters, see Figure Figure 14 Spacingandboardersthatimprove 14 . Put distinctive borders around readability (Chengalur, Rodgers, Bernard, critical labels or messages if several are 2004). clustered in the same area. Keep the embellishments to a minimum, because each one reduces the effectiveness of displayoftheothers. - Figures Representativefigures(icons),abstractsymbolsanddiagrams,frames,and connecting lines should only be used when the layout, text content, and typographydonotachieveclearidentification. - Colors and patterns – In cases where the readability the aesthetic harmony and balance cannot be combined, the readability is more important. But an optimal synthesis should always be strived for in the design (Monö, 1997) (Chengalur, Rodgers,Bernard,2004)(Kroemer,Kroemer,Kroemer,2001).

3.8.4 WARNINGS Labels and sign for passive warnings must be carefully designed. The message or signal must be easy to detect, obviously identifiable and distinguishable from the background noise.Size,shape,contrast,andcolorarefeatureswhichmayaidinprovidingdetectionof visual warnings. The design should follow recent government laws and regulations, recognized national and international standards, and the best applicable human engineeringinformation.Itisimportantthattheuserinterpretandunderstandthemessage accurately.Additionalfactorstoconsiderwhendevelopingwarnings(Kroemer,Kroemer, Kroemer,2001)(Chengalur,Rodgers,Bernard,2004): - Avoidvagueorambiguouswords/icons,highlytechnicalterms,doublenegatives, complexgrammar,andlongsentences(morethantwelvewords). - Considerthetargetpopulationandthepossibilityofvisitorspresented.Designfor thenoviceortheinfrequentuser.Testtheresultonthegeneralpopulation. - Considertheenvironmentofusage(e.g.light,noise)thatmayhaveimpactonthe warning. - Thewarning’sappearanceshouldmatchtheseverityofthewarning.

27

- Test and experimentally validate the warning system under realistic conditions withtheappropriateuserpopulation(Chengalur,Rodgers,Bernard,2004).

3.8.4.1 VISUAL WARNINGS Visualwarningsmaycontaintext,graphics,andpicturesandoftenpresentedredundantly. The perceptions of dangers and warnings may differ due to theusers’ ages, experience, nationality, and educational background. However, it is preferable to design a “safe” product instead of applying warnings to an inferior product (Kroemer, Kroemer, Kroemer,2001).Aproperlydesignedwarningshouldincludeanindicationofriskseverity (danger/warning/caution),anindicationofthehazard,consequencesofnotactingonthe warningandinstructionsthatwillreduceoreliminatethehazard.Intermsofdesigninga visualwaning,considerfollowingfactors: - Size –Considerthesizeofthewarningrelativetothesurroundinginformation. - Shape – has the ability to draw an individual’s attention to a warning message. From the shape alone of some signs an approximate meaning can be derived (octagonalstopsign). - Graphics – pictograms and icons – Have the ability to attract an individual’s attentiontoawarningbyrepresentingtheconsequenceswhichcouldoccur.Ifthe depictionsareselectedcarefullytheycanbeusedforusersfromdifferentcultures andwithdifferentlanguages. - Color and contrast – The warning will be easily detected if it is high contrast between text and background on the sign itself. The same thing applies to the backgroundandthewarningsignitself(e.g.acolorizedwarningonanotherwise blackandwhiteprintedpage).Recommendedcolorsforwarninglabelsandsigns areingeneralblack,white,orange,red,andyellow. - Location –Westerncountriesreadfromlefttorightandfromthetopdownwards, hencethewarningshouldbeplacedtowardtheleftorthetop,dependingonthe designofthedisplayandsurroundings.Thedetectionofthewarningwillbeeasier if it is separated from other information (labels and signs) (Chengalur, Rodgers, Bernard,2004). 3.9 INFORMATION INSTRUMENT Explained below are the information instruments which are considered in the questionnaireandthroughoutthisproject.

3.9.1 WARNING SYMBOLS Warning symbol for low window washer fluid – Warning symbol that alertsthedriverwhenthewindowwasherfluidislow. Warning symbol for improper oil pressure – Warning symbol that alerts thedriverwhentheoilpressureistoohighortoolow.Anenginethatrunswith incorrectoilpressure,evenforashortperiodoftime,caneasilybedamaged.

28

Warning symbol for low tire pressure – Warning symbol that alerts the driverwhentheairpressureinthearelow. Warning symbol for low fuel level –Warningsymbolthatalertsthedriver whenthefuellevelislow. Warning symbol for engaged –Warningsymbolthatalerts thedriverwhentheparkingbrakeisengaged. Warning symbol for improper engine temperature –Warningsymbolthat alerts the driver when the engine temperature is too high. High engine temperaturemaycausedamagetotheengine. Warning symbol for electrical charging system failure–Warningsymbol thatalertsthedriverwhenthebatteryisnotbeingcorrectlycharged. Warning symbol for not in function –Warningsymbolthatalerts thedriverwhensomethingiswrongintheairbagsystem. Warning symbol for Anti-lock braking system (ABS) –Warningsymbol thatalertsthedriverwhenthereissomethingwrongwiththeABSbrakesystem. Warning symbol for poor road conditions –Warningsymbolthatalertsthe driverwhenpoorroadconditionslikeslipperyroad,icy,rainy,poorvisibility, etcoccur. Warning symbol for engine stall – Warning symbol that alerts the driver whentheenginehasstalled. Warning symbol for malfunctioning light bulb – Warning symbol that alertsthedriverofamalfunctioninglightbulb. Warning symbol for door is ajar – Warning symbol that alerts the driver whenadoorisajar. Warning symbol for electrical malfunction –Warningsymbolthatalerts thedriverwhenthereisamalfunctionintheelectricalsystem. Warning symbol for engine in need of service – Warning symbol that alertsthedriverwhentheautomobileisinneedofservice.

29

3.9.2 DRIVER INFORMATION

Figure 15 Anexampleofdriverinformationdisplayedinanautomobile (Tretten,Ärling,Lundberg,2007). Speedometer –Aninstrumentthatpresentsinformationaboutthevelocityofthevehicle inkilometresperhourormilesperhour. Tachometer –Aninstrumentthatpresentsinformationaboutthevelocityoftheengine inrevolutionsperminute. Fuel level information – An instrument that presents information concerning the amountoffuelavailable. Motor temperature information – An instrument that presents information of the temperatureoftheengine. Oil pressure information –Aninstrumentthatpresentsinformationoftheoilpressure level. Clock –Aninstrumentthatpresentsthetimeofday. Outside temperature indicator –Aninstrumentthatpresentsthetemperature,outside ofthevehicle. Seatbelt reminder –Anindicatorwhichistoremindthedrivertofastentheirseatbelt. Which door is ajar –Anindicatorthatprovidesthedriverwithinformationofwhich door/hatchisajar. Which light is malfunctioning – An indicator that provides the driver with informationofwhichlightbulbismalfunctioning. indicator An indicator that presents information concerning cruise controlstatus. Climate control information –Informationconcerningtemperaturecontrols,climate controlfunctionsandtemperaturecontrolsfortheinteriorclimate.

30

Entertainment information – Information about the vehicle entertainment system functionandstatus. Mobile telephone information –Informationfromthemobiletelephoneconnectedto thevehicle. –Anonboardcomputerthatprovidesthedriverwithinformationabout average speed, average economy, fuel consumption, instant economy, miles remaining beforeempty,etc.Informationthatmaybeimportanttoknowonalongertrip. Scrollable menu of options – An menu that provides the driver with information about the status of the vehicle, such as service interval, mileage, temperature, vehicle malfunctions,fluidlevels,etc.

3.9.3 IN-VEHICLE TECHNOLOGIES

Figure 16 AnexampleofInvehicletechnologydisplayedinanautomobile (Tretten,Ärling,Lundberg,2007). Image of road obstacles and other vehicles –Animagethatprovidesthedriverwith informationofroad/roadsideobstacles. Image of road – An image that provides the driver with road information in case of poorvisibilitysuchasbadweather, see Figure 16 . Navigator –Animageofamapthatprovidesdirectionalhelps.Showsthedriverwhere todriveinordertoreachachosenlocation. –Informationofthecruisecontrolthatsteersthevehiclespeed afterapresetspeedandalsoadaptsthevehiclespeedtothevehicleinfronttoprevent collision. Parking aids – Provides information about the vehicles position in relation to other vehicleswhenparking. Electronic brake assist –Assiststhevehicleinbrakingforobstaclesthatthedriverdid notrespondto.

31

Excessive speed indicator – Alerts the driver when the allowable speed limit is surpassed. External vehicle speed control –Assiststhedriverinkeepingthegovernmentdefined speedlimits. Video image of the back seat –Showsanimageofthebackseatsothatthedriveris notforcedtoturntheirheadawayfromtheroadaheadtolookinthebackseat. Lane change help –Providesinformationofwhetherornotthereareobstaclesinthe “deadangle”whenchanginglanes. Shift light for sport driving – Provides information about when to shift for optimal acceleration. Shift light for economical driving – Provides information about when to shift for optimaleconomicaldriving. Econo-meter – Provides information about how much energy that is saved in economicaldriving. Advanced driver menu –Providestheopportunitytochoosewhatlanguage,functions andotheroptionsthataretobeavailablewhendriving. Advanced driver options –Providesanopportunitytochoosewhereinformationisto beshown. Adaptable display –Providesinformationwhichisadaptedtothevehiclesituationlike; coldstart,cruisingorrushhourtraffic.Onlyrelevantinformationispresented. 3.10 DISPLAYS Heads-up display (HUD) isatypeofdisplay whichpresentsdatatothedriverwithout HUD blocking his view. In automobiles it is usually a secondary display for the most important information from the gauges Info (Wikipedia). See Figure 17 and 18 for Instrument tainment example. cluster Center The instrument cluster is placed right in stack front of the driver on the , see Figure 17 . Infotainment is a combination of the Figure 17 The dashboard in an automobile with the words information and entertainment, displays.(Tretten,Ärling,Lundberg,2007). and this is also what it displays. The

32

displayisplacedinthemiddleofthedashboard,s ee Figure 17 . The center stack istheareabelowtheinfotainmentandabovethegearshift,see Figure 17 .

Figure 18 Headsupdisplay (http://www.pontiac.com/images/gallery_v2/grandprix/int_hud_lg.jpg). 3.11 COMPUTER PROGRAMS Differentcomputerprogramswereusedasaidsthroughouttheprojectselement.

3.11.1 SPSS SPSS, the Statistical Package for the Social Sciences, is a complete statistical computer program.Itallowstheuserto“scoreandtoanalyzequantitativedataveryquicklyandin manydifferentways”.Formoreinformationvisitthewebsitehttp://www.spss.com.

3.11.2 MICROSOFT OFFICE EXCEL TheinformationanalyzeprogrammeMicrosoftExcelisusedasatoolwhichhelpstheuser toanalyze,handle,andsharetheinformationinquestion.Formoreinformationvisitthe websitehttp://www.office.microsoft.com.

3.11.3 AUTODESK ALIASSTUDIO Autodesk®AliasStudioisaCAID(ComputerAidedIndustrialDesign)softwareforthe completedesignprocess,usedforautomotivedesignandstyling,3Dmodeling,rendering and engineering integration. For more information visit the website http://www.autodesk.com/aliasstudio.

3.11.4 ADOBE PHOTOSHOP CS2 Adobe Photoshop CS2 is a professional imageediting standard software. It is used by professionalsaswellasamateurstoeditimages,forexampleadigitalphoto.Theimagecan beexaminedupcloseandanumberofimagingtoolsfordifferentpurposescanbeusedto enhance the quality of the image. For more information visit the website of Adobe; http://www.adobe.com.

33

4 MARKET ANALYSIS Thispartcontainsthemethodsforthemarketanalysisanditsresults. 4.1 OPTIVE SURVEY OPTIVe has performed surveys in the USA HUD and Sweden concerning information in automobiles, this by handing out a questionnaire at LTU and PBA. The Info Instrument tainment questionnaire consisted of four subsections; cluster warning symbols, driver information, In Center vehicle technologies and sociodemographical stack questions.Inthefirstthreesectionsthesubject ranked the degree of importance (on a scale Figure 19 The dashboardinanautomobilewith from one to seven) of each information thedisplays.(Tretten,Ärling,Lundberg,2007). instrument and was able to choose the placement of it in the dashboard. The dashboard consisted of four different displays; the windshield (HUD), the instrument cluster, the infotainment and the center stack, see Figure 19 . The sociodemographical questions dealt with sex, race, age, personal status, level of education, income and the relationtoautomobilesandaestheticareas.WhenthesurveywasconductedintheUSA, twonewquestionswereaddedtothequestionnaire.Thesequestionshadtoberegarded withsomecaution. See Appendix 1 OPTIVequestionnaire. 4.2 COMPILATION OF OPTIVE QUESTIONNAIRE Bothcountries’answerstothequestionnairewereenteredintothestatisticprogramSPSS. Thedatawascomparedindifferentcombinationstoidentifydistinctdifferencesbetween subjects.Meanvalueswerecalculatedforeachinformationinstrumenttodistinguishthe mostimportantinstrumentsaccordingtothesubjects.Fourwasaneutralanswer,therefore only values from five to seven were taken under consideration. For those instruments withinthatrange,theselectedplacementwasexamined.Thedisplayofinterestforthe project was the instrument cluster and it was noted if it was the primary choice of placementfortheinstrumentinquestion.Adistinctionwasalsomadeiftheclusterwas primary favored by more than 50 percent (red marked) or less (green marked) of the subjects. See Appendix 2 Desired information instrument for the compilations of each comparedcombinations. Thefirstcompilationtobeconductedwaswithallsubjects’answersincludedandtobe able to detect possible differences between the countries, the answers from USA and Swedenwereseparatedandcomparedtoeachother.Secondly,aseparationbetweenthe genders was performed and then another one including country of origin. Thirdly, age mighthaveaffectedthechoiceofinstrumentsandplacements.Tomakeiteasiertodetect differences between them, the subjects were divided into five suitable age groups; 020 years,2130,3140,4150,and50yearsandolder.

34

Acomparisonthatcouldbeofinterestwaswhetherthesubjecthadadriver’slicenseor not.Nolicensecouldpossiblyamounttoalackofknowledgeabouttheimportanceof someinformationinstruments.Afurtherdivisionwastheyearsofdrivingexperiencethey had.Fivesuitablegroupswerecreatedinorderofyearsofexperience;0years,1,24,5 10,and11+. Could personal status of the subjects influence their responses?In the questionnaire the subjects could choose one of the following four statuses; single, single with children, married/partner,andmarried/partnerwithchildren.Thesegroupswerecomparedtoeach other, and then difference was made between country of origin, and after that also betweengenders. Thelastcomparisonmadewasbetweenlevelsofeducation;practical,highschool,college, orother.Ahigherlevelofeducationcouldpossiblymeanadeepercomprehensioninthe areaofinformationinstruments. Thesubject’srankingofcriteriawhenbuyinganautomobilemightbeofinteresttofocus on the right areas within the design phase. There were five areas to choose between; “exterior design”, “interior design”, “feel of quality”, “practical”, and “feels safe”. The subjectsrankedtheareasfromonetofive,whereonewasthemostimportant. Todeterminewhichtargetgroupthesubjectsbelongedto,themedianandmeanvalueof theiragewascalculated.Threesubjectshadnotstatedtheirageandthemedianandmean valuewerecalculatedwithouttheminconsideration.Twosubjectshadnotstatedtheir genderandonewomanrespectivelyonemanhadnotstatedtheirage. Subject group, n numbers Median Mean value Min Max SwedenandUSA,209(212)subjects 21years 22years 14years 69years Sweden,142(144)subjects 21years 22years 14years 65years USA,67(68)subjects 21years 23years 16years 69years Women,89(90)subjects 21years 22years 16years 69years Men,120(120)subjects 21years 23years 14years 69years 4.3 EVALUATION AND CONCLUSIONS INFORMATION INSTRUMENTS

4.3.1 ELIMINATION DEPENDING ON MEAN VALUE ThedifferentcompilationswerecompiledinatableinMicrosoftExceltobeabletoeasily compare them to each other. The red and the green marks were transferred from the compilations to the table. The instruments which received a mean value over five but wheretheprimarychoiceofplacementwasnot intheinstrumentclusterweremarked withlightyellow.Thetwoinstruments Motor temperature level indicator and External brake assistant were not included in the questionnaire in Sweden. Therefore were those cases wheretheSwedishsubjects’responsescouldhaveaffectedthemeanvaluemarkedwith questionmarks.Withinsomeoftheanalyzedgroupsthenumberofsubjectswastoofew ortoofewhadrespondedabouttheplacement,sotheresultwasinsomecasesconsidered unreliable. See page 8 and 9 in Appendix 2 Desiredinformationinstruments.

35

Whenallthesubjects’answerswereanalyzedtogetherthewarningssymbolsdesiredwere (meanvalueoverfiveandmorethan50%ofthesubjectswishtohaveitdisplayedinthe instrument cluster): Low oil pressure, Low fuel level, Parking brake engaged, High motor temperature, Charging system failure, ABS failure . Speedometer, Fuel level and Motor temperature level indicator were the only driver information instruments desired by the subjects and neitheranyInvehicletechnologyinstruments. Electrical failure receivedameanvalueover fivebutlessthan50%ofthesubjectswishedtohaveitdisplayedintheinstrumentcluster. According to the projects objective, only necessary information ought to be displayed there,henceitwasdecidedthatthewarningsymbol, Electrical failure ,couldbeplacedin anotherdisplayandwasthereforenottakenunderconsideration.

4.3.2 SIGNIFICANCE TEST Ifthemeanvalueforthetwocurrentlyanalyzedsubjectgroupswere,respectively,over fiveandunderfive,astatisticalsignificancetestwasconducted.Thetestwasperformedto establishifevidentdifferencesexistedbetweenthetwogroups.Aconfidenceintervalof 95%wasusedinanOnewayANOVAtestwhencalculatingthesignificanceandFratio.

4.3.3 EVIDENT DIFFERENCES BETWEEN SWEDEN AND USA Displayedintheinstrumentcluster,USAalsodesiredtohavethewarningsymbols Low

tire pressure (F(211) = 17,00 p< 0,01 S E=0,109, where211isequaltodegreesoffreedom (n1),pequaltosignificance,andS Estandarderror )and Engine in need of service (F(210) = 10,59 p<0,01 S E=0,114) displayed in the instrument cluster. On the contrary, Sweden desired to have the Tachometer (F(211) = 14,33 p<0,01 S E=0,113) displayed in the instrumentcluster.Sincethesignificancelevelswerelessthan1%,theprobabilitieswere morethan99%whichmeantthattheycouldbeassertedasevidentdifferences.According tothemeanvalues,bothcountriesdesiredtohave Electrical failure displayed(F(210)=0,23 p<0,630SE=0,099 ),butmorethan50%oftheAmericansintheclusterandlessthan50% oftheSwedeswithinthatdisplay.Inthiscasethesignificancelevelwasthathighthatan evidentdifferencecouldnotbeestablishedandwasthereforeexcludedintheconcepts.

4.3.4 EVIDENT DIFFERENCES BETWEEN WOMEN AND MEN Women in general wished to have displayed Oil pressure (F(208) = 1,38 p<0,242

SE=0,108)intheinstrumentclusterincomparisonwiththemen,whowishedtohavea Tachometer (F(209) = 15,47 p<0,01 S E=0,113)anda Motor temperature level indicator (F(67) =1,25p<0,267SE=0,179 )(notavailableinSwedishquestionnaire ).Thesignificancelevel for Oil pressure and Motor temperature wasconsideredveryhigh,soanewtestwithdifferent confidence intervals was conducted. This showed that at a 70% interval, Oil pressure’s reliability increased but not over 90%, while for Motor temperature no changes in probabilitycouldbeindicatedatanyinterval.Anotherdifferencewasthatthewomenalso wished to have a warning symbol for Engine in need of service (F(209) = 8,13 p<0,01

SE=0,115 ),butlessthan50%hadchosentheinstrumentclusterasprimaryplacementand thereforeitwasnottakenunderconsideration. WhenseparatingtheSwedishwomenfromtheAmericanwomen,biggerdifferenceswere detected. The Americans wished to be warned about Low tire pressure (F(89) = 5,84

36

p<0,05 S E=0,167)andif Engine is in need of service (F(89) = 2,55 p<0,114 S E=0,181) in theinstrumentcluster,whiletheSwedespossiblywantedtobewarnedabout Airbag not in function (F(89) = 1,05 p<0,309 S E=0,192). They both wanted a Speedometer , but the Swedesdesiredalsoa Tachometer (F(89) = 5,77 p<0,05 SE=0,177)andan Indicator of oil pressure (F(89) = 0,99 p<0,32 SE=0,159), while the Americans insteaddesired only the Fuel level (F(88) = 2,81 p<0,097 S E=0,114)alsodisplayedintheinstrumentcluster.This impliedthatwithprobabilitiesover90%Low tire pressure, Tachometer and Fuel level could bestatedasevidentdifferencesbetweenthewomen.TheAmericanmenwantedtohave

displayedthewarnings Low tire pressure (F(119)=4,26p<0,05SE=0,141 )and Engine in need of service (F(118) = 2,09 p<0,15 S E=0,143), but not Electrical malfunction (F(118) = 0,61 p<0,44 S E=0,132).Whencomparingthedriverinformation,theAmericanmenalso wanted an indicator of Motor temperature level , but the question was not available in Sweden so nothing can be said about any difference, and Oil pressure (F(118) = 0,15 p<0,70 S E=0,147)intheinstrumentclusterandpossiblya Trip computer (F(119) = 0,21 p<0,64 S E=0,153).Thereforethesignificancetestshowedthattheonlyevidentdifference betweenthemenwas Low tire pressure withaprobabilityover95%.Alltheinstruments which received a probability under 90% were tested again but with a 70% confidence interval,butnoprobabilitychangeddiscernibly.

4.3.5 WEIGHING OF BUYING CRITERIA Allthesubjects’rankinglistswerecompiledinSPSSandavalidpercentwascalculatedfor eachcriterion’srankinglevel.Avalidpercentagewasneededbecausenoteverysubject hadrankedeachcriterion.Theorderofimportance(15),whereleastimportantwas1, less important was 2 and so on, was multiplied with the percentage. Each area’s points werethensummarizedtobeabletocomparetheareaswitheachother. See Appendix 3 Buyingcriteria. When the Swedes and the Americans buys an automobile the most important criterion was“thefeelingofquality”.Thesecondmostimportantwasthattheautomobile“feels safe”, followed by the sense of “practical”, “exterior design” and last on the list came “interior design”. This order of criteria would be kept in mind through the concept generationphase.

37

5 PRODUCT SPECIFICATION Theproductspecificationconsistedoftwotypesofspecification; instrument specification and function specification . Therewerethreedifferentinstrumentspecificationsmade; - a specification where all the subject’s answers were compared together and separatedbycountry,SwedenandUSA - aspecificationwherewomen’sandmen’sanswerswerecomparedand - aspecificationwheretheanswersofthewomenfromSweden,womenfromUSA, menfromSweden,andmenfromUSAwerecompared Asafirststepthedesiredinstrumentswerecollectedinatabletospecifyhowimportant thedifferentinstrumentswere.Theinstrumentsweredividedintothesamethreegroups asinthequestionnaire;warningsymbols,driverinformationinstruments,andinvehicle technologyinstruments.Bylookingattheresultinthechapter Evaluation and conclusion , the instruments could be graded according to the subjects’ opinions. The instruments whichhadperceivedameanvaluebetweensixandseveninthecompilationsinSPSSand morethan50percentofthesubjectsplacedintheinstrumentclusterasaprimarychoice weregradedwithfivepoints.Theinstruments withameanvaluebetweenfiveandsix and primary favored in the instrument cluster by more than 50 percent of the subjects weregradedwithfourpoints.Threepointsweregiventotheinstrumentsthatperceiveda meanvaluebetweensixandsevenandwheretheinstrumentclusterwasaprimarychoice but by less than 50 percent of the subjects. If the instruments were favored in the instrumentclusterbylessthan50percentofthesubjectsandstillperceivedameanvalue between five and six, they were graded with two points, and the instruments that perceivedameanvalueoverfivebutnotfavoredintheinstrumentclusterweregraded withonepoint.See Appendix 4 Instrumentspecifications. Therealsohadtobeaspecificationforthefunctionsoftheentireinstrumentclusterand ofeachinstruments.Thisspecificationwasnamedfunctionspecificationandthecriteria were sorted into suitable main and sub groups and each group was assigned a suitable name. The main groups explained the subgroups and the criteria beneath, and had the mission to simplify the steps in the following concept generation. Each criterion was assignedafactorofimportanceaccordingtothefollowingscale: 5 Featureiscritical.Iwouldnotconsideraninstrumentclusterwithoutthisfeature. 4 Featureishighlydesirable,butIwouldconsideraninstrumentclusterwithoutit. 3 Featurewouldbenicetohave,butisnotnecessary. 2 Featureisnotimportant,butIwouldnotmindhavingit. 1 Featureisundesirable.Iwouldnotconsideraninstrumentclusterwiththisfeature. Sinceallthestatementsweredesiredcriteriatherewerenoneedtodivideintodemands andwishes. See Appendix 5 Functionspecification.

38

5.1 CRITERIA WEIGHING The main/subgroups of criteria from the function specification were weighted against eachother.Themostimportantcriteriawere:easytodetectinstruments,controls,labels, andwarningsandtocomprehendtheinformationinstruments.Theweightfactorwhich wascalculatedforeachgroupwasenteredinthefunctionspecification.Eachcriterion’s importancefactorwasmultipliedwithitsgroup’sweightfactorandaweightcoefficient for each criterion was received. See Appendix 5 Function specification and Appendix 6 Criteriaweighing.

39

6 CONCEPT GENERATION Thissectionexplainshowthemethodsforgeneratingideaswereappliedinthisproject anditsresults. 6.1 BRAINSTORMING Thebrainstormingmethodwasadjustedtotheprojectanditwasperformedbyonlytwo members.Theinstrumentspecificationswereusedasafoundationforthebrainstorming, see Appendix 4 Instrumentspecifications.Onlytheinstrumentswhichhadgainedamark of5,4or3,equaltoameanvalueover5andpreferredprimaryintheInstrumentcluster bymorethan50%ofthesubjectsandmeanvalueover6preferredbylessthan50%but still primary placement in the cluster, were take under consideration during the brainstorming.Accordingtothescopeoftheproject,theiconsofthewarningsymbols wouldnotbefurtherdevelopedinthisproject.Hencethefocusofthewarningsymbolsin thebrainstormingwasontheirshape,placement,colorandarrangement.Theinstruments were studied each one individually and the brainstorming concerned their design and placement. See Appendix 9 Sketches. 6.2 CATALOG METHOD PicturesofclustersfromthemostcommoncarinSwedenandUSAwerecollected anditturnedouttobeabout80differentbrands, see Appendix 7 Listofcarbrands.The informationwasgainedthroughtheInternet,mostlythedifferentcarbrands’homepages. Specialfeaturesfortheclusterswhichwerenotedduringthecollectingphaseforexample bad or good design, what made it attractive or not, were gathered to be used when selectingtheconcepts. 6.3 QUALITY SURVEY To gain a better idea of how people perceive different instrument clusters, i.e. their qualities,anunofficialsurveywasperformed.Picturesofinstrumentclustersfromdifferent brandsofcarswhichwerecollectedduringthe Catalog method wereused.Therangeof pictureswerenarroweddowntothirteen,allofwhichwererathersimilarintechnology but different in appearance. See Appendix 8 Quality survey. They were compiled and dividedontwosheetsandeachwasgivenaletternotification.Thirteensuitablequalities weregatheredinatable,thesewere: - Mosthandsome - Mostmessy - Ugliest - Mostmasculine - Mostmodern - Mostfeminine - Mostunfashionable - Mostsafe - Mostexclusive - Easiesttocomprehend - Cheapest - Mostattractive - Mostsporty

40

Thesubjects’gender,age,anddrivingexperiencewerealsoinquired.Sincethetimewas limitedtherewereaverysmallnumberofrespondentsandtheyhadtobeanalyzedinthe bestpossibleway.TheanswerswerecompiledinMicrosoftExcelandtheirfor eachqualitywascalculated. See Appendix 8 Qualitysurvey.Insomecasesthechoiceof instrument cluster was evident, while in other cases the answers were scattered. In the latter case, the appearances of those instrument clusters which received the highest and most equivalent value were compared. Their similarities and differences were distinguishedandcompiledtobeusedintheconceptgenerationphase.

6.3.1 CONCLUSIONS OF QUALITY SURVEY There was one instrument cluster, see Figure 20 , which was, by almost all subjects, perceived as the ugliest, most unfashionable, and cheapest by its appearance. The conclusion was that it gave a very plastic and low technology impression. The instrument cluster which appeared Figure 20 Wrangler2006 most exclusive was the cluster in the (http://www.familycar.com/RoadTests/JeepWra Bentley, see Figure 21. It looked old ngler/ ) fashioned but still in good shape. Surrounding the instruments was a wooden panel which probably had an influenceontheimpressionofthecluster’s appearance.Thesteeringwheelalsodiffers fromtheusualdarkonesascanbeseenin thepictures.Thatmightalsohaveaffected the subjects in thinking the surrounding looksexclusive. Figure 21 BentleyArnageR2002 The instrument cluster in the Toyota (http://www.familycar.com/RoadTests/BentleyA RAV4, see Figure 22 , appeared to be rnageR/Photos.htm ) considered as the most modern. The conclusionwasthatitgavetheimpression of being high technological and with a clean design. The colors are dark and the pointersredanddistinct.Thelightningof the display probably strengthened the impressionofsomethingnewandmodern. However, the value of the frequency for the Toyota was not completely convincing.TheclustersinMercedesCL, Figure 22 ToyotaRAV4 Mitsubishi Eclipse, and Volvo S80, see (http://www.automobilemag.com/new_car_previ Appendix 8 QualitysurveypictureI,Jand ews/2007/0604_2007_toyota_rav4/) M,alsohadsomethingthatmadethemfit

41

inwiththequalityofmostmodern.ThecolorswererathersimilartotheToyotatogether withthedistinctdemarcationoftheinstrumentsagainstthesurroundinginthecluster. The cluster in the Toyota RAV4 was also considered to be the most handsome one, followedbytheclustersintheMercedesCLandMitsubishiEclipse.Theyweresimple, cleanandconsistedofcolorswhichwerealmostthesameinallthreecases.Onespecial color,blue,wasdetectedinallthreeclusters. The car with the cluster that gave the sportiest impression was the Mitsubishi Eclipse, see Figure 23 .Butthevalueofthe frequency was not very convincing here either.Followingcloseweretheclustersin the TSX, Caliber 2007, MX5, and Volvo s80. What they had in common in their appearance were some kind of metallic border around the Figure 23 MitsubishiEclipse instruments, and very simple scales in the (http://www.familycar.com/RoadTests/Mitsubish instruments. Almost all of them also had iEclipse/Photos.htm) bordersthatresembledexhaustpipes. TheclusterintheQX562005, see Figure 24 , was considered to be the messiest by the main part of the respondents. Close behind were the clusters in the Saab 97 X and the BMW335Coupe2007.Thelargeamount of numbers, marks, and instruments affectedthisopinionwithcertainty.Also, Figure 24 InfinitiQX562005 the demarcation between the instruments (http://www.familycar.com/RoadTests/InfinitiQ and the background of the cluster was X56/Photos.htm) weakandtheplacementasymmetric. TheToyotaRAV4wasalsoconsideredtohavethemostmasculinecluster.Thecolors wereblackbackgroundwithdarkblue,red,andwhite.Thedesignoftheclusterwasvery clean and simple with well marked lines and borders. The clusters that were closest in valueoffrequencyweretheonesintheAcuraTSX,MercedesCL,andVolvos80.They hadrathermuchincommonwiththeToyota,thesamecolorsandlayout. ThemostfeminineclusterwasfoundintheDodgeCaliber2007.Itreceivedthehighest valueofrequencybutwasfollowedcloselybytheclustersintheMitsubishiEclipseand the Toyota RAV4. The shapes of the instruments were round and soft, almost playful. Thecolorswerelight. TheclustersthatappearedtobeconsideredtobesafewerefoundintheEscalade 2007,theDodgeCaliber2007,theMazdaMX5,andtheMercedesCL.Theyconsistedof

42

rathersimpletechnologyanduniformandsimpledesign.Thecolorswerefew,blackand whiteandoneadditionalcolor.Thescaleswereeasytoreadandnotmuddled. TheclustersintheDodgeCaliber2007andtheMercedesCLwerealsoconsideredtobe theeasiesttocomprehend,togetherwiththeclusterintheVolvos80.Theinstruments werefewandwithdistinctscales;fewmarksanddistinctnumbers. Five clusters perceived high values of frequency when considering the quality “most attractive”;theBentleyArnageR2002,theDodgeCaliber2007,theMercedesCL,the Toyota RAV4, and the Volvo s80. They all had a clean and simple, but still unusual, design. A factor almost all of them had in common were metallic borders around the instruments. 6.4 CONTROL METHOD The first step was to individually study all the theories which were collected in the beginningoftheprojectandtosummarizeitinalistofimportantpoints.Inthesecond step the two lists, one created by each project member, were compared, discussed and summarizedintoonelistwhichwastobeusedintheconceptselectionphase, see chapter 7.1 Selection list . Allthecurrentrelevantcriteriainthefunctionspecificationwerelistedtoreceivemore detailsfortheproduct.Manyofthecriteriainthespecificationcouldnotbetakenunder consideration during the project; they would be of more importance closer to the manufacturingphasesuchastheconditionofillumination.However,allthecriterialisted werekeptinmindduringthedesignphase. 6.5 OSBORN’S CHECKLIST Before using the Osborn’s checklist , the ideas from the earlier steps in the concept generation were combined into different total solutions concepts and which were all sketched.Thesketcheswereusedasabasefor Osborn’s checklist andnewsketcheswere drawnofthenewconceptideas. See Appendix 9 Sketches. Someofthepointsinthelist whichwereusedwere: - Enlarge/reduce - Add/remove - Dived/join - Changerelativeposition - Changeplace - Turnupsidedown - Combinedideas - Modifycolor - Modifyshape

43

7 CONCEPT SELECTION Thischapterexplainshowandwhytheconceptswereselectedandtheirdesign. 7.1 SELECTION LIST Thepointswhichwerelistedinthecontrolmethodandtheconclusionsmadefromthe qualitysurveywerestructuredinalist,seebelow.Itwastobeusedasafoundationfor decisionmakingintheselectionofconcepts.

Speedometer The speedometer should be a qualitative display to provide the driver with more informationaroundthevalueofvelocity.Sincethedriverisusedtoreadinginformation inacertainway,thespeedometergetstheshapeofacircleandwiththevaluesincreasing clockwise.Thisistoincreasethetimeittakestoreadofftheinformationandtodecrease theriskoferror. Theareabetweentheexactvelocityinwhichthecarisdrivingandzerowillbelittogive thedriverredundantinformation.Thedriverwillseewhatthepresentvelocityisandina quickglancealsoapproximatelyhowfasthe/sheisdrivingatthetime.Itisimportantthat thepointer,orinthiscasethelitarea,doesnothidethenumbersandmarkingsofthe scale but instead enhances them. It is also important that the pointer reaches the main markingsandnotendstofarawayfromthem. Ascouldbereadinthetheoryitisimportantthatthescaleissimpleandunclutteredto makeiteasytoreadcorrectlyandquick.Inthespeedometertheprogressionusedisin unitsoften,withevenunitsmarkedwithnumbers(20,40,60andsoon).Thenumerical valuesareplaceduprighttomakethemeasytoread.Ifthespeedometerwereequipped witharealpointer,thenumericalvaluesshouldbeplacedoutsidethedialtoavoidthem beingoverlapped.Inthiscase,withthelitarea,thenumberswillnotbeoverlappedbut insteadintensifiedbythelightfrombehind.Further,smallermarkingswillnotbeused, with the purpose to make the speedometer as uncluttered as possible. The scale of numericalvalueswillbeplacedallaroundthedialasfollows;zerokilometersperhourat6 o’clock,60at9o’clock,120at12o’clock,180at3o’clock,andthescalewillgoupto 220kilometersperhour. Thebackgroundcolorwillbedarkandthemarksandnumberswhite.Inthelitareaof thespeedometerthemarksandnumberswillbedarksincethebackgroundwillbelighter.

Fuel level indicator The fuel level indicator will be qualitative shaped as a triangle with its base turned upwards,ovalorcircle.Thepointerwillasinthespeedometerconsistofalitarea,this timebetweenemptyandthecurrentfuellevel.Thecolorwillbeneutral,cyanorgreento give,ifany,apositivemessagetothedriver,anditwillalsoturnredwhenthecritical levelisreached.Theiconwillworkasacheckdisplaybychangingcolorfromneutral, cyanorgreentoyellowandeventuallyredtogiveredundantinformationtothedriver andcallforattentioninanevendistinctway.

44

Motor temperature level indicator The motor temperature indicator will work as a check display and be placed, together withthewarningsymbols,insideanareathatisofsameshapeandsizeasthefuellevel indicator to achieve some symmetry in the whole. To be able to easily and quickly distinguishthemotortemperaturelevelindicatorfromtheordinarywarningsymbolsthe indicatorwillbelargerandlitatalltimes.Whenthetemperaturelevelisinnormalstate thecolorwillbeneutral,cyanorgreen,turnyellowwhenthetemperatureisrisingovera certain temperature and red when the temperature is critical. By changing the motor temperaturelevelindicatorfromtheusualgaugeintoacheckdisplay,thenumberoflarge itemsintheclusterisdecreasedanditwillprobablyconveyamoreunclutteredfeeling.

Flasher Theflasherswillstillberemindingofarrowheadsbutthedesignwilldiffersomefromthe classical.Theshapewillalsoinsomewayfollowothershapesintheclustertoincreasethe belongingnessinthecluster.Thecolorwillconveyapositivefeelingtothedriverandalso help increasing the belongingness to the other instruments by color; neutral, cyan or green.

Tachometer The tachometer will be a quantitative display and provide the driver with the exact numberofrevolutionwithonedecimallike1,8.Sinceitisquitedifficulttoreachtohigh revolutions in a normal car, a tachometer as a gauge takes up unnecessary space and is thereforereplacedwithdigitalnumbers.

Cluster Theclusterwillhaveabackgroundcolorthatisdark;black,blackblueorblackbrown. Thepurposeofthisistogethighcontrastbetweentheinstrumentsandsymbolsandthe backgroundforsaferreading.Thecolorsoftheinstrumentswillbethesamethroughout the system to increase the already mentioned sense of belongingness, and to make it unclutteredandcomfortabletotheeyes. As a result from the quality survey it could be seen that a metal edge surrounding the instruments was considered exclusive and attractive. These qualities were very much wantedinthiscontext,togetherwithasoftenmasculinity,safetyandmodern.Thereforea metaledgewillbeusedtoenhancetheappearanceoftheinstrumentsandtoenhancethe desiredqualities. As much as possible the gestalt factors will be used in the design and placement of the instrumentsandoftheclusterinitswhole,tomaketheclustermorecomfortabletolook at,easytoreadoffandquicklyandcorrectlycomprehend. 7.2 REDUCE NUMBER OF CONCEPTS Since the brainstorming was based on the instrument specification, all concepts already fulfilledthedrivers’requirementsofinformationinstrument.Thisledtothatinthefirst phase all the ideas of total solution concepts were discussed and the best ideas were selected.Theremainingonesweresortedandtheideaswhichfulfilledallthewishesand

45

demands the best were combined into new concepts. At the end there were seven conceptsleft.Togainabettergeneralviewofeachconcept,detailfullscalesketcheswere drawnbyhand.Thismadeiteasiertoseeifanychangesofthedetailswereneededandto easiereliminateandsortoutpotentiallyacceptabletotalsolutionconcepts. See Appendix 10 Fullscalesketches. 7.3 CONSULTATION To control that the project was still heading in the right direction, Phillip Tretten was consulted. The sketches of the remaining concepts were discussed and they were considered to be a good base but they could be further developed into more extreme designs.Itwasdecidedthatasofterconceptandaharderconceptshouldbeusedasabase forfurtherdevelopmentandanewbrainstormingwasperformed. 7.4 MODELING Fourdifferentconcepts,whichallfulfilledtheselectionlist,wereselectedtobemodeled in Autodesk AliasStudio. In an Alias CAIDfile, received from Volvo Cars, with an existingVolvomodel,theinstrumentclusterwaserasedandthefournewconceptswere modeled instead. The details were finished in Adobe Photoshop CS. By seeing the conceptsinitsrealenvironmentitwaseasiertoseehowthedetailsfitted.Changesofthe design could easily be made, for example placement and colors. After discussion and consultation with Phillip Tretten the final concepts could be exactly decided. Those modelsweretobeusedintheeyetrackforconcepttesting. See Appendix 11 Renders. 7.5 FINAL CONCEPTS In all the concepts the colors and the speedometer are the same. The colors are dark brownorblackbrowninthebackgroundwithedgesaroundtheinstrumentsinarather brownishmetal.Thespeedometeriscircularwiththescaleinincreasingunitsoften,and theeventensasnumbers.Nosmallermarksareincluded.Thepointerconsistsofamore vaguely lit area between zero and the present velocity and with a more pronounced pointerattheactualvelocity.Thenumbersandmarksinthelitareaareblackandinthe unlitareawhite.Thespeedometerandtheflashershaveacomfortableandsmoothlight yellowcolorthatdoesnotstingtheeyes. Thewarningsymbolsinalltheconceptsare Low oil pressure, Low fuel level, Parking brake engaged, High motor temperature, Charging system failure, and ABS failure . The warning symbol for high motor temperature is combined with the motor temperature indicator check display and Fuel level indicator includes the warning for Low fuel level. When changing the concepts to agree with one specific country or gender the differences in warningsymbolswillbe Low tire pressure and Engine in need of service .Oneextrainstrument willalsobeincluded,thatisthe Tachometer . See Figure 25 forareasintheinstrumentcluster toplaceeventualadditionalinformationinstruments.Theconceptshownisthecleanest variantthoughttoappealtothemajorityofsubjects.

46

Figure 25 Areasforplacementofadditionalinstruments.

7.5.1 CONCEPT A Concept A consists of, apart from the speedometer, two more circles, see Figure 26 . One circle contains the fuel level indicatorshapedasasofttrianglewiththe point pointing down. This hopefully conveys a sense of the fuel running out when the level is decreasing. The side of the triangle is also shaped to follow the Figure 26 ConceptA shape of the circle that encloses the fuel levelindicator.Thecolorsoftheindicatoraregreenandred;greeninnormalstateand redbellowthecriticallevel.Nexttothetriangleisacheckdisplaythatisgreeninnormal state,turnsyellowwhenthelevelisstartingtoreachthecriticalvalue,andredwhenthe criticalvalueisreached. The other circle contains the warning symbols together with the motor temperature indicator.Thelatterislargerthantheothersandtheonlyiconthatislitallthetime.It changescolordependingonthelevelofthetemperature,fromgreentoyellowandwhen

47

criticalred.Theindicatoriconofheadlightsturnedonisblueandisalsoplacedinthis circletogatherthemalltogether. TheflashersinconceptAareratherabstractandplacednearthespeedometeranditsshape followsthesame.

7.5.2 CONCEPT B Concept B consists of two triangles with the points down, see Figure 27 . The trianglescontainsthesameasthecirclesin concept A; one contains the fuel level indicator, this time shaped like a sharp triangle, and the second one contains the Figure 27 ConceptB warning symbols, motor temperature indicatorandindicatorforheadlightsbeingswitchedon.Thewarningsymbolsareplaced inarowtomakeitlessunclutteredandthecolorsandsizesarethesameasinconceptA. The flashers are in this concept more traditionally shaped like arrowheads, but still innovative with thin lines. They are placed above the triangles with the bottom edge followingtheedgeofthetriangle.

7.5.3 CONCEPT C Concept C is a further development of concept A. The circles and their content arethesame,butathinmetallineisadded enclosing the circles to enhance the designed feeling and connecting the individualpartswitheachother, see Figure 28 . Figure 28 ConceptC TheflashersresembletheonesinconceptAbutinthiscasetheshapeisfollowingthe shapeofthemetallines.

7.5.4 CONCEPT D ConceptDdifferthemostfromtheother concepts, see Figure 29 .Thecontentisthe samebuttheinstrumentsarenotenclosed in the same way. The areas are open against the speedometer, the warning symbolsisplacedinarowthatfollowsthe shapeofthespeedometerandtheshapeof Figure 29 ConceptD thefuellevelindicatorfollowsthesame.Ontheoutsidetheareasarepartlyenclosedby metallines,whichisasymmetricagainsteachother. TheflashersresemblethoseinconceptAandCandfollowtheshapeofthemetallines.

48

8 CONCEPT TESTING Thispartcontainsthemethodsforhowtheevaluationswereperformedandtheirresults. 8.1 TEST PROCEDURE Tofindoutwhichconceptthatwasconsideredmostattractivebytheusers,anevaluation hadtobeperformed.AnothermasterthesishadbeenperformedbyKappfjelland Jörgen Normark within OPTIVe about evaluation of instrument clusters based on eye tracking.Theirprojectwasusedasabasefortheconcepttesting. Thetestconsistedofthreeparts;aquestionnairewithdifferentqualities,theeyetracking, andaninterview.Thefirstpartansweredwhatthesubjectthoughtabouttheinstrument cluster.Theeyetrackingmadearegistrationofwhereintheinstrumentclusterthedetails werewhichattractedtheeye.Thelastpartansweredthequestionwhytheyhadlookedat and regarded the instrument cluster as they had done. These threepartswouldgivean answertowhat/whichonewasattractive. Thefirststepwastocreaterendersofthefourselectedandmodeledconcepts,AD,in Autodesk AliasStudio, see Appendix 11 Renders. The rendered pictures were placed togetherononepicture.Forthequestionnaire,14differentqualitieswerechosenbased ontheearlierperformedQualitysurveyandKappfjällsandNormarksmasterthesis.The chosen qualities were: handsome, ugly, modern, unfashionable, masculine, feminine, exclusive, cheep, sporty, clean/simple, cluttered, easy to comprehend/read off information, pleasant to look at, and less pleasant to look at .Thesubjectsreceivedpaperswithonequalityperpageandalsoa pagewithbackgroundquestions,likegender,age,occupation,drivingexperience,ifthey had a car and what kind of car, and also what they regarded most important with an instrumentcluster;functionorattractiveness? Duringthetestthesubjecthadtolookatthepictureonacomputerscreenandanswer whichconceptthatcorrespondedbesttothequalityinquestion.Theeyetrackregistered atthesametimetheeyesmovementsandafterwardstheresultwasusedfortheinterview. 8.2 EYE-TRACKING Theeyetrackingtechnologywhichwasused in this master thesis followed and recorded the eye movements and reactions as the subjectlookedatastimulus.Theequipment usedwasaTobiix50,ablackboxcontaining acameraandatransmitterofinfraredlight.It wasplacedinfrontofthecomputerscreen,a 17” TFT screen, which was displaying the stimulus,s ee Figure 30 .Theleaderofthetest controlled the test through another screen whichwasalsoconnectedtotheequipment. Figure 30 Theeyetrackinfrontofthecomputer The best result of measuring was to be screenandacameratorecordpictureandsound.

49

received in normal lighting conditions. The equipment could handle and continue the eyetrackingifthesubjectblinkedorlookedawayfromthescreen.Itcouldalsomakea correctionifthesubjecthadglassesorlenses(Kappfjell,Normark2007). 8.3 COMPILATION OF INSTRUMENT CLUSTER EVALUATION

8.3.1 FUNCTION VS. ATTRACTIVENESS The subjects were asked whether they thought function or attractiveness was most important in an instrument cluster. Generally the function was seemed to be the most important quality, for example the cluster should convey essential information, like velocity,inadistinctway.Atthesametime,halfofthegroupofsubjectsdidnotwantto fullyexcludethepropertyattractiveness;iftheinstrumentclusterisnotattractivetothe user, the user might choose another model where the importance is evenly distributed betweenthetwoqualities.

8.3.2 CONCEPT A ConceptAwasconsideredtobeveryclean and simple, see Figure 31 . It is basic, balanced, and contains only necessary information and very few unnecessary designelementsthatconveysdirectionand movement. The lack of disturbing elements also made it easy to understand/ read off information and in some cases Figure 31 ConceptA modern and a matter of current interest andmightfulfillthefunctionthebest.Ontheotherhandsomeofthesubjectsbrought anothersideintoview;thesimplicityoftheconceptmaybereceivedasunfashionable, cheap,orgivesaratherneutralimpressionandconveysnofurtherfeelings. Thesharpedgesmadethesubjectsassociatewithmasculinity,sinceitistheoppositefrom femininecurves,andtheuncomplicateddesigninconceptAintensifiedthatassociation. Theconceptalsoremindedthesubjectsoftheinstrumentsinsportscarswhich,according to a few of the subjects, went hand in hand with masculine. The sense of sporty also arrivedfromthedistinctcircleshapedinstruments,andonecommentwhendiscussingthis qualitywasthatsportscarsdonothavemuchdesigneddetails. OnedetailthatwasconsideredtobequitehandsomeinconceptAwastheflasherswhich wereplacedclosetothespeedometer.Thiswasalsoquestioned;maybetheywouldattract toomuchattention.However,someofthesubjectsratedthisconceptastheugliestsimply because of the cleanness and simplicity, but then explained it to be boring rather than ugly. The high ranking as unfashionable came from the concept being rather classical and remindedoftheinstrumentsinoldercarsandboats,alsobecauseofthesimplicity.Other subjectsthoughtitremindedoftheinstrumentclusterintheirowncarwhichwastento twentyyearsold;itwassomethingeveryonehadseenbefore.Also,itdidnotconveythe

50

samesenseofunityastheotherconcepts,theinstrumentfeltmoreplacedapartandthat madetheconceptmoreunfashionable. Afewofthesubjectsmentionedtheconcepttobeexclusivewiththereasonthatwhen producingsomethingexclusive,lessismore;noextradetailshastobeincludedtomake thecustomerthinkthequalityishigh.

8.3.3 CONCEPT B Concept B seemed to be a concept to either love or hate and nothing in between, see Figure 32 . Positive things to mention are the symmetry and the angles which were rather unusual in the context. It was simple, distinct, and easy to understand, Figure 32 ConceptB and one of the subjects mentioned that B wascleanandsimplebecausetherewasnounnecessarydesign.Thepilesmadethereadoff easyandquick,althoughthewarningsymbolsgaveaclutteredimpressionwhentheywere lumpedtogetherinthetriangle. A few of the subjects thought concept B’s sharp edges made it unpleasant to look at, unfashionable and cheap. The shapes were too simple to look exclusiveanditfeltlike somebodyhadbeentryingtoomuchbutstilltheconceptwasnotenoughthoughtout.At the same time the sharpness made it more masculine and sporty with fast flashes of lightning. This concept was received as the ugliest and one very frequent comment from the youngersubjectswasthattheshapesremindedthemoftheeighties,whilesomeofthe older subjects thought the sharp edges might be the next modern thing. They even thought the triangles had got some Star Trek over them while the younger subjects thoughttheyremindedoftheshapeofthedevil.Thetrianglesalsogavetheconcepttwo directionstowardsthesides,theeyeswasthendrawntothesidesinsteadofthecentreof the cluster, and the circle in the middle and the triangleson the sides did not seem to belongtogether.Also,thetipsoftheflasherswerepointeddownwardsinsteadoftothe sides.

8.3.4 CONCEPT C The design of concept C was by most of the subjects considered to be the most handsomeandpleasanttolookatwiththe roundshapesandsoftness, see Figure 33 .It was simple but at the same time more interesting and felt more modern than concept A, and not quite as round as concept D. C was also considered more Figure 33 ConceptC

51

balancedandcontainedmorepleasantthinnerlinesthanD.Ontheotherhandoneofthe subjectsmentionedthatthelinesmadeitalittleclutteredandmadeyoulookoneextra time. Theovalshapeinthedecorationintensifiedthesenseofmodernity,thistogetherwiththe feelingofmoretimebeingspentonthedesign, alsomadetheconceptmorefeminine, whilethewidenessmadeitmoremasculineandmuscular. ThequalityexclusivealsoseemedtoagreewithconceptC,someofthereasonswerethat thedesignfeltstylish,morecarefullyplaned,andwithmorediscreetflashers.Thebasic shapes were considered classic and simple, but the decoration made the concept more lavish. It also conveyed a sense of being sporty, the lines around the instruments gave themlifeandmovement.Thefactthattheinstrumentswereplacedawayfromeachother alsomadeitsportysincethismightbemoreimportantinthecontextofasportscar.At the same time the lines made them a unity and the flashers were distinct when placed outsidetheselines.

8.3.5 CONCEPT D Concept D was also received as modern, feminineandpleasanttolookatbecauseof the circular shapes, see Figure 34 . The concept was considered to be rather exclusive because of the difference in shapes compared to the other concepts, andtheextradetails.Atthesametimethe majority of the subjects considered this Figure 34 ConceptD concept to be the most cluttered because oftheasymmetricshapes,thelinescomingintothefieldofvisionandtheplacementof the warning symbols. The placement of the warning symbols was some times instead consideredtobeverydistinct.Theimpressionoftheconceptbeingclutteredalsocame from the fact of the instrument not being as well enclosed as in the other concepts. Anotherpointofviewwasthatthefuellevelwassodistinctthatitwasalittledifficultto distinguishthewarningsymbols,andtheflasherswererathersmall. Theconceptbeingfemininewasexplainedtobeassociatedasmuch“smallercar”.Also circularshapesaretheoppositefromthemasculinesharpedges.Theopenshapesincluded in concept D strengthen the femininity and the brown color in thebackground of the instrumentsmadeitsofteralthoughthatmightmeansacrificingthecontrast. ConceptDwasconsideredtobehandsomebysomeofthesubjectsbecauseofthedistinct flashers and because it was a little more innovative than some of the other concepts. Thingsthatmadetheconceptuglywerethechaoticfeelingthecurvesandthewarning symbolsconveyed,theasymmetryintheshapes,andthefuellevelindicator. Theconceptdifferedmuchfromtheotherconceptsandwasmoredifferentthanpeople wereusedto,whichtheyreceivedaseithermodernorugly.Thetraditionalwaystoplace thewarningsymbolswerecompletelyabandoned.

52

8.3.6 GENERAL OPINIONS Duringthetestandinterviewmanyofthesubjectschangedtheirmindlaterinthetest especiallyconsideringthequalityhandsome. Theideawithaspeedometerthatlightsupfromthevelocityzerokm/hallthewaytothe current velocity was received as fun, although it conveyed a sense of luxury instead of sporty. However, there were subjects that received this feature as disturbing but agreed that it might be better if only the “pointer” shine as bright and the other area more vaguely. Also the idea with the motor temperature indicator, that it would mainly work as a warning symbol, shine with the color green and then shift to orange and red when caution,wasagoodideaaccordingtomanyofthesubjects. The flashers were popular when they were placed further to both sides, but also the oppositeweresometimesmentioned. Onecommentduringthetestwasthatitdependsonthecarhowdifferentandinnovative the instrument cluster may be and still work. Is the car very odd itself the user might expecttheinstrumentclustertobethesame. ThebendedfuellevelindicatorsinalltheconceptsexceptfromconceptBwasreceivedas unusualandafunidea. 8.4 EVALUATION OF SPEEDOMETER The speedometer was considered to be very modernwhenthewholeareawaslitupfrom zero and all the way to the current driving velocity, see Figure 35 .Afterconsultationwith the projects mentor it was decide that an Figure 35 Thenewdesign evaluationofthespeedometer’s“pointer”was of interest. The evaluation’s purpose was to see if the new design was considered to be toomodernormoreattractivethanastandard pointer, see Figure 36 Standardpointer. Also created for the evaluation was a new modelwhichwasacombinationbetweenthe Figure 36 Standardpointer newdesignandthestandardpointer,adesign whichwasthoughttobemoreacceptedand give more distinct information to the driver, see Figure 37 . The combination was more discreet,butstillclear.Themodelhadasharp pointerandfaintlitupareabetweenzeroand thepointer. Figure 37 Combinationmodel

53

Thethreemodelswereusedinasurveywherethesubjectshadtoratetheirattractiveness on a scale from one to seven, where one was least attractiveand seven most attractive. Theyalsohadtomotivatethereranking. See Appendix 12 QuestionnaireSpeedometer. 8.5 COMPILATION OF SPEEDOMETER EVALUATION The questionnaire was handed out to 50 students at Luleå University of Technology. TheiranswerswerecompiledinMicrosoftExcelwherethemeanvalueandthemedian werecalculatedforeachconcept; see Figures 38-40 foreachdesign’sresult. Meanvalue:3,54 Meanvalue:4,08 Meanvalue:5,28 Median:3,25 Median:4,0 Median:6,0 Figure 38 Newdesign Figure 39 Stan dardpointer Figure 40 Combinationmodel

Manysubjectsweredoubtfultothe New design ;howitworksinbrightsunshineandwhen drivinginthedarkandthoughtthattheuplitareashonetobright.Theuplitareacaught the eye and the velocity could be approximately determined with just a glance at the instrumentcluster,butitwasconsideredhardtoclearlyseetheexactvelocity. The standard pointer concept wasconsideredtobefunctionalbutold,traditional,boring,and hardertoclearlyseethevelocity;aglancewouldnotbeenough.Atthesametimeitfelt clear,clean,andelegant. The combination concept wasasthoughtthemostfavoredspeedometer.Itwasconsideredto beclearest,easiestandquickesttoreadoffthecurrentvelocitywithdoubleinformation; pointerandlituparea.Theluminousintensitywasmoresuitablethanthe new design and theywereoftheopinionthatitwasagoodcombinationbetweenthetwootherconcepts. Ontheotherhandsomesubjectswereoftheopinionthatthelitupareawasunnecessary andmadetheconceptlookcheap.Somesubjectsthoughtitwasuglywhilethemajority foundithandsome.

54

9 CONCLUSION Theresultofthisprojectwasacleanclusterwithaninnovativedesignandnewideasof howtheinstrumentsmightbothappealtothedriversandworkintheiradvantage.Since the subjects in the essential questionnaire were both American, Swedish, and of both genders,thedifferencesindesiredinstrumentswerekeptinmindduringtheworkwith theproject. The concepts all contains the following instruments and warning symbols: Speedometer, Fuel level indicator, Motor temperature indicator, Flashers, warningsymbolsfor Low oil pressure, Low fuel level, Parking brake engaged, High motor temperature, Charging system failure and ABS failure . TheextrainstrumentsdesiredofAmericansingeneralwereLow tire pressure and Engine in need of service , while the Swedes’ desire was about the Tachometer . In general the men wanted the Tachometer . Comparing the women and men in each country, the men in Americawastheoneswantingthe Low tire pressure andthemeninSwedenwantedthe Tachometer . However, when comparing women to women and men to men, the Americanwomenwanted Low tire pressure andtheSwedishwomenthe Tachometer butnot the Fuel level indicator inthecluster. Thequalitysurveyconductedinthebeginningoftheprojectprovidedwiththeresultthat the winning cluster should have a clean and simple, but still unusual, design and metal edgesaroundtheinstrumentsintensifiedthesenseoftheclusterbeingexclusive. Theevaluationoftheconcepttestoftheinstrumentclustersshowedthatthemostdesired conceptwasconceptC, see Appendix 11 page 3 .Itwasconsideredtobemosthandsome, exclusiveandmorefemininethantheotherconcepts.Theideawiththe motor temperature level indicator thatwouldworkasawarningsymbolandacheckdisplaywasconsideredto begoodbymostofthesubjectasked.Theflasherswerepopularwhentheywereplaced furthertothesides,butalsotheoppositeweresometimesmentioned. The survey with the three different speedometers was conducted because of potential questionsthatmayarisearoundthisobject.Themainideawiththespeedometerthatlits upfromthevelocityzerokm/hallthewaytothecurrentvelocity,wasoverallreceivedas funandwasconsideredtoconveyasenseofluxuryinstead.However,thereweresubjects thatreceivedthisfeatureasdisturbingbutthoughtthestandardspeedometerwaswayto boring. Therefore, the speedometer in all concepts was exchanged to the combination model.

55

10 CONTINUATION After executing the final evaluation, the one of the speedometer with the different pointers, it was considered that an evaluation in the simulator with the three models animatedcouldbeofbiginterest.Seeingthemodelsonapaperinasmallerscalethanin fullscaleandin“reality”mightchangethesubjects’opinions.Oneideawhichemerged duringtheSpeedometersurveywasthatthethreeconceptscouldbecombinedintoone byusingadimmertocontroltheluminousintensitybyoneselforautomaticallyadjusted afterthesurroundinglightconditions. TherewerealsodiscussionsaboutiftheconceptDwouldconveyotherfeelingsifthefuel level indicator and the warning symbols were to be placed nearer to the speedometer; woulditmaketheconceptmoresymmetric?Ifthelinesweremadethinner,wouldthe conceptbereceivedaslessclutteredthen?Moredetailedtestsofeachconceptwithsmall changesmightthereforealsobeofinterest. Whendevelopingthefinalconceptinthefuture,thecriteriainthefunctionspecification shouldbeconsideredbeforemanufacturing.Oneexampleistheillumination;ithastobe suitableandadjustedtothesurroundingenvironment.Thesizeofthefontsdependson the distance between the driver and the cluster; can there be a connection between movingtheseatbackandforth,thesizeofthefontchanges?

56

11 DISCUSSION 11.1 SPSS TheresultfromtheevaluationmadeinSPSSmighthavebeenaffectedofanumberof factors. Some of the subjects did not choose any placement of the instruments and warningsymbolsinthequestionnaire,andtherewerealsoquestionstheydidnotanswer atall,likeageandwhetherornottheyhadadriverslicense.Afewofthequestionswere notincludedinthequestionnairewhenitwasconductedontheSwedishsubjectswhich, iftheyhadbeenincluded,couldhavegivenadifferentresultintheend. It must also be discussed if it was wrong to include the subjects who thought an instrumentwasimportantbutwouldwantitinanotherdisplaythanthecluster.Wasit wrongtoincludethatsubject’sdesiretohavetheinstrumentatall? WhenitcomestofillinginalltheanswersinSPSSitiseasytowriteanumberwrong,if thishappeneditmayalsohaveaffectedtheendresult. ThetimespenttolearnthecomputerprogrammeSPSStooksomeattentionfromthereal project.Also,sincetheprogrammewaslearntonabasiclevelitispossiblesomemistakes wasdoneduringtheprocess. 11.2 QUALITY SURVEY Thequalitysurveywasconductedviaemailwhichmeansthatthesubjectsinthatcase wasnotabletoaskquestionsaseasily,whichinreturnmeansthatthequestionsinthe surveycouldhavebeenmisinterpreted.Thequalitieschosenforthesurveymaybeshould have been different or more or fewer in numbers, and maybe they should have been explainedbettertothesubjects.Theseareallfactorsthatmighthaveaffectedtheresult. 11.3 EYE-TRACKING TheappearanceofconceptAandCwasverymuchalike;theoutcomeoftheeyetrack testmustsurelyhavebeendependentonthedifferencesintheconcepts. Ifthepictureshadswitchedplacesduringthetest,thesubjectsmayhavecometodifferent conclusions. It might have been better and might have made the subjects think more before answering, at the same time they could have been confused and focused on the wrongthings. What the subjects were told about the different concepts before the test could have affectedinbothapositiveandanegativeway.Someofthesubjectsmaybethoughtalot aboutwhatthedifferentobjectsintheclusterwasandhowtheyworkedandwasafraidto ask. Afewofthesubjectswereaskedwhetheritwaspositiveornegativethattherewereno tachometer and the answers varied. But none of them had actually detected that the

57

tachometerweremissingandnooneelseaskedaboutit.Thiscouldimplythatlookingat aninstrumentclusteronacomputerscreenisnotrealisticenough;itishardtoimagine howthesubjectswouldreactonthesameclusterinreallife. 11.4 EVALUATION OF SPEEDOMETER Thepicturesoftheconceptstendedtobequitedarkandabitmisleadinginthecolors when it was printed. It was not so obvious that the cluster was displayed in the right environment because the background turned out almost the same color. Some of the subjectsthoughtthelightinthespeedometerwastooyellowandbright,whichwasnot quitetheintention.Thepointerinthestandardspeedometermaynothavebeenagood representationofthestandardpointersincarstoday. 11.5 OVERALL Possiblythenumberofsubjectsinthedifferentsurveysshouldhavebeenlargertomake theresultmoretrustworthy.MostofthesubjectswereSwedishstudents,representinga youngergroupofthepopulationandalsostudyingatauniversityofTechnologywhich mightgiveopinionsofadifferentaspectcomparedtotheoverallpopulation. It was also discussed if it might be possible to invert the light in the speedometer, dependingondayornighttomakeiteasiertodistinguishthevelocity.Thiswouldmean thattheareasthatarelitupturnsdarkandviceversa,whilethenumbersandmarksalways staystheoppositefromtheirbackground. Maybesomeofthesubjectshadnotcomeincontactwithasmanywarningsymbolssince the car hopefully do not show them all the time. This means that the subjects did not knowwhattoexpectorlookforintheclusterpresentedtothem. Sincethedesiredinstrumentsdidnotdifferasmuchasfirstthought,theprojectplanwas changedduringtheproject.InsteadoffindingoneconceptfortheSwedishmarketand one for the American market, the concentration was focused on finding a combined concept that suited both markets. However, the few differences detected were kept in mindthewholetime.

58

REFERENCES

LITERATURE CHENGALUR ,S. RODGERS ,S. BERNARD ,T.(2004). Kodak’s Ergonomic Design for People at Work .NewJersey,UnitedStatesofAmerica:JohnWiley&Sons,Inc.Chapter4and 5.ISBN0471418633 DANIELSSON ,MATS (2001). Teknisk psykologi .Stockholm,Sweden:BokförlagetNaturoch Kultur.Chapter2and3.ISBN9127706605 JOHANNESSON , H. PERSSON , JG. PETTERSSON , D. (2004). Produktutveckling – effektiva metoder för konstruktion och design .Stockholm,Sweden:LiberAB.Chapter4,5and8. ISBN9147052252 KROEMER ,K. KROEMER ,H. KROEMER ELBERT ,K.(2001). Ergonomics How to design for ease and efficiency, second edition .NewJersey,UnitedStatesofAmerica:PrenticeHall, Inc.Chapter4and10.ISBN0137524781 MONÖ , RUNE (1997). Design for Product Understanding . Stockholm, Sweden: Liber AB. Chapter4,6,7,9,10and12.ISBN914701105x NOYES ,JAN (2001). Designing for Humans .EastSussex,UnitedKingdom:PsychologyPress Ltd.Chapter1,2,and3.ISBN0415227216 RUSSEL , DALE (1991). Colour in industrial design .UnitedKingdomLondon:TheDesign Council.pp.14.ISBN0850722837 ULRICH ,K. EPPINGER ,S.(2004). Product design and development, third edition .NewYork, UnitedStatesofAmerica:McGrawHill/Irwin.ISBN0071232737 VÄNNMAN , KERSTIN (2002). Matematisk statistik . Lund, Sweden: Studentlitteratur. Chapter1,3,4,and6.ISBN9144016905. WESTERHOLM ,A. ÅSTRÖM ,M(2002). En kognitionsvetenskaplig introduktion till Människa- maskin-interaktion . Lund, Sweden: Studentlitteratur. Chapter 3, 5, 9, 10, 11,12,13, and15. ISBN9144017731 ÖSTERLIN , KENNETH (2003). Design i fokus för produktutveckling . Malmö,Sweden: Liber AB.Chapter”Faktorersompåverkar”.ISBN9147065354

ELECTRONIC RESOURCES ADOBE PHOTOSHOP CS2 http://www.adobe.com/products/photoshop/family.html(20070216) AUTODESK ALIAS STUDIO http://usa.autodesk.com/adsk/servlet/index?siteID=123112&id=6905075 (200702 16) HEADS UPDISPLAY http://en.wikipedia.org/wiki/Headsup_display(20070220) KAPPFJELL , M. NORMARK , J. Utveckling av eye-tracking baserad metod för mätning av bilinstrumenteringars attraktivitet . http://epubl.ltu.se/14021617/2007/034/index en.html(20070216) MICROSOFT EXCEL http://office.microsoft.com/svse/excel/FX100487621053.aspx ONEWAY ANOVA http://www.mrs.umn.edu/~sungurea/statlets/usermanual/sect6_1_1.htm#ANOVA

59

(20070216) http://www.uwsp.edu/psych/stat/12/anova1w.htm#toc(20070216) SPSS Bryman,Alan(2001). Quantitative Data Analysis with SPSS Release 10 for Windows : A Guide for Social Scientists (Electronic resource). London, UK: Routledge. pp. 15. Available at: http://site.ebrary.com/lib/lulea/Doc?id=10053809&ppg=38 (200702 16) http://www.spss.com/corpinfo/spss_edge.htm(20060216) STATISTICALFORMULAS http://matmin.kevius.com/metrologi.html(20060216)

UNPUBLISHED RESOURCES TRETTEN , P. ÄRLING , A. AND LUNDBERG , J. (2007). Drivers' perceptions of displayed warnings importance and placement: A cross-cultural survey. LuleåUniversityofTechnology, Sweden. To be published at the 11th European Automotive Congress, Budapest, .

60

APPENDIX Number of pages Appendix1OPTIVequestionnaire 13 Appendix2Desiredinformationinstrument 9 Appendix3Buyingcriteria 1 Appendix4Instrumentspecifications 4 Appendix5Functionspecification 2 Appendix6Criteriaweighing 1 Appendix7Listofcarbrands 1 Appendix8Qualitysurvey 2 Appendix9Sketches 9 Appendix10Fullscalesketches 4 Appendix11Renders 4 Appendix12QuestionnaireSpeedometer 1

61 Appendix 1 OPTIVe Questionnaire Page 1 of 13

Appendix 1 OPTIVe Questionnaire Page 2 of 13

Appendix 1 OPTIVe Questionnaire Page 3 of 13

Appendix 1 OPTIVe Questionnaire Page 4 of 13

Appendix 1 OPTIVe Questionnaire Page 5 of 13

Appendix 1 OPTIVe Questionnaire Page 6 of 13

Appendix 1 OPTIVe Questionnaire Page 7 of 13

Appendix 1 OPTIVe Questionnaire Page 8 of 13

Appendix 1 OPTIVe Questionnaire Page 9 of 13

Appendix 1 OPTIVe Questionnaire Page 10 of 13

Appendix 1 OPTIVe Questionnaire Page 11 of 13

Appendix 1 OPTIVe Questionnaire Page 12 of 13

Appendix 1 OPTIVe Questionnaire Page 13 of 13

Appendix 2 Desired information instruments Page 1 of 9 Sweden and USA (214 pcs.) Sweden (144 pcs.) USA (68 pcs.) Warning symbols Warning symbols Warning symbols Low oil pressure 5.76 Low oil pressure 5.99 Low oil pressure 5.28 Low fuel level 6.39 Low fuel level 6.27 #Low tire pressure 5.25 Parking brake engaged 5.22 Parking brake engaged 5.28 Low fuel level 6.63 High motor temperature 6.03 High motor temperature 6.08 Parking brake engaged 5.09 Charging system failure 5.25 Charging system failure 5.26 High motor temperature 5.94 ABS failure 5.67 ABS failure 5.83 Charging system failure 5.24 Electrical failure 5.21 Electrical failure 5.18 ABS failure 5.35 Electrical failure 5.28 #Service engine 5.30 Driver information Driver information Driver information Speedometer 6.45 Speedometer 6.57 Speedometer 6.19 Fuel level 6.25 #Tachometer 5.19 Fuel level 6.29 Motor temp. level indicator * Fuel level 6.23 Motor temp. level indicator * 5.0 Motor temp. level indicator * 5.00 #Clock 5.63 Advanced driver helps Advanced driver helps Advanced driver helps ______ Women both Sweden and Women Sweden (40 pcs.) Women USA (50 pcs.) USA (90 pcs.) Warning symbols Warning symbols Warning symbols Low oil pressure 5.58 Low oil pressure 6.08 Low oil pressure 5.18 Low fuel level 6.63 Low fuel level 6.68 # Low tire pressure 5.34 Parking brake engaged 5.29 Parking brake engaged 5.53 Low fuel level 6.60 High motor temperature 5.99 High motor temperature 6.10 Parking brake engaged 5.10 Charging system failure 5.27 Charging system failure 5.33 High motor temperature 5.90 ABS failure 5.61 # Airbag not in function 5.08 Charging system failure 5.22 Electrical failure 5.40 ABS failure 5.85 ABS failure 5.42 Service engine 5.14 Electrical failure 5.35 Electrical failure 5.44 Service engine 5.40 Driver information Driver information Driver information Speedometer 6.39 Speedometer 6.83 Speedometer 6.04 Fuel level 6.43 Fuel level 6.64 Fuel level 6.26 Oil pressure level 5.12 Motor temp. level indicator * Clock 5.66 Clock 5.60 Oil pressure level 5.30 Clock 5.53 Advanced driver helps Advanced driver helps Advanced driver helps ______

Appendix 2 Desired information instruments Page 2 of 9 Men both Sweden and USA Men Sweden (102 pcs.) Men USA (18 pcs.) (120 pcs.) Warning symbols Warning symbols Warning symbols Low oil pressure 5.89 Low oil pressure 5.95 Low oil pressure 5.56 Low fuel level 6.19 Low fuel level 6.10 #Low tire pressure 5.00 Parking brake engaged 5.16 Parking brake engaged 5.18 Low fuel level 6.72 High motor temperature 6.07 High motor temperature 6.07 Parking brake engaged 5.06 Charging system failure 5.22 Charging system failure 5.21 High motor temperature 6.06 ABS failure 5.74 ABS failure 5.84 Charging system failure 5.28 Electrical failure 5.08 Electrical failure 5.12 ABS failure 5.17 #Service engine 5.00

Driver information Driver information Driver information Speedometer 6.48 Speedometer 6.46 Speedometer 6.61 Tachometer 5.28 Tachometer 5.32 Tachometer 5.06 Fuel level 6.11 Fuel level 6.06 Fuel level 6.39 Motor temp. level indicator * Motor temp. level indicator * Motor temp. level indicator * 5.33 Trip computer 5.08 5.33 Trip computer 5.11 # Oil pressure level 5.00 # Clock 5.56 Trip computer 5.28

Advanced driver helps Advanced driver helps Advanced driver helps ______

Age group 0-20 years Age group 21-30 years Age group 31-40 years Sweden and USA (90 pcs.) Sweden and USA (108 pcs.) Sweden and USA (4 pcs.) Warning symbols Warning symbols Warning symbols Low oil pressure 5.59 Low oil pressure 5.87 Low oil pressure 5.50 Low fuel level 6.26 Low fuel level 6.45 Low tire pressure 5.00 Parking brake engaged 5.11 Parking brake engaged 5.23 Low fuel level 6.25 High motor temperature 5.99 High motor temperature 6.06 Parking brake engaged 5.25 Charging system failure 5.09 Charging system failure 5.30 High motor temperature 6.00 ABS failure 5.69 ABS failure 5.64 Airbag not in function 5.50 Electrical failure 5.24 Electrical failure 5.19 ABS failure 6.75 Poor driving conditions 5.25 Door ajar 5.50 Driver information Driver information Driver information Speedometer 6.43 Speedometer 6.44 Speedometer 6.25 Fuel level 6.14 Tachometer 5.02 Fuel level 5.67 Motor temp. level indicator * Fuel level 6.31 Motor temp. level indicator * Motor temp. level indicator * 7.00 5.18 Oil pressure level 5.25 Oil pressure level 5.07 Clock 5.07 Advanced driver helps External brake assistant * Advanced driver helps Advanced driver helps Excessive speed indicator 5.75 External brake assistant * External brake assistant * External speed control 5.25 Lane change help5.00

Appendix 2 Desired information instruments Page 3 of 9 Age group 41-50 years Group 51- years Sweden and USA (3 pcs.) Sweden and USA (4 pcs.) Warning symbols Warning symbols Advanced driver helps Low oil pressure 6.67 Low oil pressure 6.75 Navigator 5.50 Low fuel level 7.00 Low tire pressure 5.25 ACC adaptive cruise control Parking brake engaged 6.00 Low fuel level 7.00 5.75 High motor temperature 6.67 Parking brake engaged 6.25 Parking helps 6.00 Charging system failure 6.67 High motor temperature 6.50 External brake assistant * ABS failure 5.67 Charging system failure 6.75 Excessive speed indicator 5.00 Poor driving conditions 5.33 Airbag not in function 5.75 External speed control 5.00 Malfunctioning light 5.00 ABS failure 6.50 Lane change help 5.50 Door ajar 5.00 Malfunctioning light 5.25 Service engine 5.33 Door ajar 6.00 Driver information Electrical failure 6.50 Speedometer 6.67 Service engine 6.50 Fuel level 6.67 Motor temp. level indicator * Driver information Oil pressure level 5.00 Speedometer 7.00 Clock 5.33 Fuel level 7.00 Outside temperature 5.33 Motor temp. level indicator * Climate control status 5.67 6.00 Scrollable menu 5.22 Oil pressure level 5.50 Advanced driver helps Which door is ajar 6.00 External brake assistant * 6.00 Which light is malfunctioning Lane change help 6.33 5.75

Without driver license With driver license Sweden and USA (27 pcs.) Sweden and USA (181 pcs.) Warning symbols Warning symbols Low oil pressure 5.41 Low oil pressure 5.82 Low fuel level 6.48 Low fuel level 6.36 High motor temperature 5.59 Parking brake engaged 5.29 Charging system failure 5.07 High motor temperature 6.09 ABS failure 6.00 Charging system failure 5.29 Electrical failure 5.22 ABS failure 5.64 Service engine 5.07 Electrical failure 5.23

Driver information Driver information Speedometer 6.48 Speedometer 6.45 Fuel level 6.37 Fuel level 6.24 Motor temp. level indicator * Motor temp. level indicator * § 7.00 Clock 5.01 Oil pressure level 5.19 Advanced driver helps Advanced driver helps External brake assistant * ¤ External brake assistant *§ 7.00 § only one without driver ¤ very few answers license. This makes the mean 7.00

Appendix 2 Desired information instruments Page 4 of 9

Driving experience 0 years Driving experience 1 year Driving experience 2-4 years Sweden and USA (19 pcs.) Sweden and USA (13 pcs.) Sweden and USA (114 pcs.)

Warning symbols Warning symbols Warning symbols Low oil pressure 5.58 Low oil pressure 5.69 Low oil pressure 5.83 Low fuel level 6.42 Low fuel level 6.00 Low fuel level 6.22 High motor temperature 5.53 Parking brake engaged 5.15 Parking brake engaged 5.16 Charging system failure 5.11 High motor temperature 6.08 High motor temperature 6.08 ABS failure 5.79 Charging system failure 5.15 Charging system failure 5.17 Poor driving conditions 5.11 Airbag not in function 5.15 ABS failure 5.63 Electrical failure 5.21 ABS failure 5.69 Electrical failure 5.28 Service engine 5.32

Driver information Driver information Driver information Speedometer 6.42 Speedometer 6.62 Speedometer 6.51 Fuel level 6.32 Fuel level 5.62 Tachometer 5.15 Motor temp. level indicator * Motor tem p. level indicator * Fuel level 6.21 7.00 Motor temp. level indicator * Oil pressure level 5.26

Advanced driver helps Advanced driver helps Advanced driver helps External brake assistant * 7.00 External brake assistant * External brake assistant *

Driving experience 5-10 Driving experience 11- years years Sweden and USA (10 pcs.) Sweden and USA (39 pcs.) Warning symbols Warning symbols Advanced driver helps Low oil pressure 5.54 Low oil pressure 6.60 External brake assistant * Low fuel level 6.67 Low tire pressure 5.10 Lane change help 5.30 Parking brake engaged 5.38 Low fuel level 6.90 High motor temperature 5.95 Parking brake engaged 6.00 Charging system failure 5.26 High motor temperature 6.50 ABS failure 5.46 Charging system failure 6.40 ABS failure 5.90 Driver information Malfunctioning light 5.00 Speedometer 6.15 Door ajar 5.30 Fuel level 6.31 Electrical failure 5.60 Motor temp. level indicator * Service engine 5.60 5.00 Oil pressure level 5.18 Driver information Clock 5.79 Speedometer 6.70 Trip computer 5.26 Fuel level 6.78 Motor temp. level indicator * Advanced driver helps 5.75 External brake assistant * Oil pressure level 5.20 Lane change help 5.08 Which light is malfunctioning 5.00

Appendix 2 Desired information instruments Page 5 of 9

Single Sweden and USA Single with children Sweden (161 pcs. 64w/97m) and USA (3 pcs. 3w) Warning symbols Warning symbols Low oil pressure 5.78 Low washer fluid 5.33 Clock 5.67 Low tire pressure W Low oil pressure 7.00 Outside temperature 5.33 Low fuel level 6.33 Low tire pressure 5.67 Climate control status 5.00 Parking brake engaged 5.16 Low fuel level 7.00 Trip computer 5.67 High motor temperature 6.08 Parking brake engaged 6.33 Charging system failure 5.27 High motor temperature 6.33 Advanced driver helps ABS failure 5.72 Charging system failure 5.67 Lane change help 5.00 Electrical failure 5.19 Airbag not in function 5.67 Service engine W ABS failure 5.33 Poor driving conditions 6.33 Driver information Door ajar 5.00 Speedometer 6.42 Electrical failure 6.00 Tachometer 5.00 M Service engine 5.67 Fuel level 6.17 Motor temp. level indicator * Driver information M Speedometer 6.67 Clock W Fuel level 7.00 Trip computer M Motor temp. level indicator *7.00 Advanced driver helps Oil pressure level 6.33 ______

Married/partner Sweden Married/partner with and USA (36 pcs. 17w/18m) children Sweden and USA Warning symbols (7 pcs. 4w/3m) Low oil pressure 5.56 Warning symbols reminder W Low fuel level 6.53 Low oil pressure 6.14 Which door is ajar 5.43 W Parking brake engaged 5.33 W Low tire pressure W Which light is malfunctioning High motor temperature 5.81 Low fuel level 6.57 5.14 W Charging system fail. 5.06 W Parking brake engaged 5.86 Scrollable menu M Airbag not in function W High motor temperature 6.29 ABS failure 5.33 Charging system failure 6.00 Advanced driver helps Electrical failure 5.22 Airbag not in function 5.86 Image of road in poor weather Driver information ABS failure 6.71 5.14 Speedometer 6.50 Poor driving conditions 5.00 Navigator 5.14 W Tachometer M Malfunctioning light W ACC Adaptive cruise control Fuel level 6.53 Door ajar 5.71 W W Motor temp. level indicator * Electrical failure 5.57 Parking helps W 5.50 Service engine W External brake assistant * M Oil pressure level W Excessive speed indicator 5.00 W Clock 5.17 W Driver information Video of passengers 5.57 W Seatbelt reminder W Speedometer 6.57 Lane change help 6.14 Climate control status M Fuel level 6.43 Shift light for economy Trip computer 5.14 Motor temp. level indicator * driving W Advanced driver helps 5.33 External brake assistant *5.75 Oil pressure level 6.14 Clock W

Appendix 2 Desired information instruments Page 6 of 9

Sweden vs. USA Sweden vs. USA Single with Single (161 pcs. 101S/60U) children (3 pcs. 2S/1U) Warning symbols Warning symbols Clock 5.67 S Low oil pressure 5.78 Low washer fluid 5.33 S Outside temperature 5.33 S Low tire pressure U Low oil pressure 7.00 Seatbelt reminder U Low fuel level 6.33 Low tire pressure 5.67 Which door is ajar U Parking brake engaged 5.16 S Low fuel level 7.00 Malfunctioning light U High motor temperature 6.08 Parking brake engaged 6.33 Cruise control information S Charging system failure 5.27 High motor temperature 6.33 Climate control status 5.00 S ABS failure 5.72 Charging system failure 5.67 Entertainment system Electrical failure 5.19 Airbag not in function 5.67 stateme nt S Service engine U ABS failure 5.33 Trip computer 5.67 S Poor driving conditions 6.33 Scrollable menu U Driver information Motor stall U Speedometer 6.42 Malfunctioning light U Advanced driver helps Tachometer 5.00 S Door ajar 5.00 U Navigator S Fuel level 6.17 Electrical failure 6.00 External brake assistant* Motor temp. level indicator * Service engine 5.67 Excessive speed indicator S Oil pressure level S External speed control U Clock U Driver information Video of passengers S Speedometer 6.67 Lane change help 5.00 U Advanced driver helps Fuel level 7.00 Shift light for economy External brake assistant* Motor temp. level indicator driving S *7.00 Advanced options in menu S Oil pressure level 6.33

Sweden vs. USA Married/ Married/partner with partner (36 pcs. 32S/4U) children (7 pcs. 4S/3U) Warning symbols Which door is ajar U Warning symbols Low oil pressure 5.56 Which light Is malfunctioning Low oil pressure 6.14 Low tire pressure U U Low tire pressure U Low fuel level 6.53 Cruise control information U Low fuel level 6.57 Parking brake engaged 5.33 Climate control status U Parking brake engaged 5.86 High motor temperature 5.81 Entertainment system status U High motor temperature 6.29 Charging system failure 5.06 Phone status U Charging system failure 6.00 ABS failure 5.33 Trip computer 5.14 U Airbag not in function 5.86 Door ajar U Scrollable menu U ABS failure 6.71 Electrical failure 5.22 Poor driving conditions 5.00 S Service engine U Advanced driver helps Door ajar 5.71 Image of road in poor weather Electrical failure 5.57 Driver information U Service engine U Speedometer 6.50 Navigator U Tachometer U ACC adaptive cruise control Driver information Fuel level 6.53 U Speedometer 6.57 Motor temp. level indicator * External brake assistant *5.75 Fuel level 6.43 5.50 Video of passengers U Motor temp. level indicator * Oil pressure level U Lane change help U 5.33 Clock 5.17 Shift light for economy Oil pressure level 6.14 Outside temperature U driving U Clock S Seatbelt reminder U Advanced options in menu U Outside temperature S

Appendix 2 Desired information instruments Page 7 of 9 Education Practical (1 pcs.) Education Highschool Warning symbols (18 pcs.) Which door is ajar 5.43 Low oil pressure 7.00 Warning symbols Which light is malfunctioning Low fuel level 7.00 Low oil pressure 6.22 5.14 High motor temperature 7.00 Low fuel level 6.33 Trip computer S Charging system failure 5.00 Parking brake engaged 5.22 Scrollable menu S Airbag not in function 6.00 High motor temperature 6.00 ABS failure 6.00 Charging system failure 5.11 Advanced driver helps Malfunctioning light 5.00 ABS failure 5.94 Image of road hinders and cars Electrical failure 5.00 Electrical failure 5.17 U Service engine 5.00 Image of road in poor weather Driver information Driver information 5.14 U Speedometer 7.00 Speedometer 6.50 Navigator 5.14 Tachometer 6.00 Fuel level 6.17 ACC Adaprive cruise cont. U Fuel level 7.00 Motor temp. level indicator * Parking helps U Motor temp. level indicator * Oil pressure level 5.00 External brake assistant * Oil pressure level 6.00 Trip computer 5.00 Excessive speed indicator 5.00 Clock 5.00 S Scrollable menu 5.00 Video of passengers 5.57 Advanced driver helps Advanced driver helps Lane change help 6.14 Image of r. poor weather 5.00 ______Shift light for economy ACC adaptive cruise con. 6.00 driving S Lane change help 6.00 Adjustable display S Shift light for economy driving 6.00

College (192 pcs.) W only women wants this Warning symbols instrument Low oil pressure 5.71 Low fuel level 6.39 M only men wants this Parking brake engaged 5.23 instrument High motor temperature 6.03 Charging system failure 5.26 S only Sweden wants this ABS failure 5.65 instrument Electrical failure 5.22 U only USA wants this Driver information instrument Speedometer 6.44 Fuel level 6.25 * only in the questionnaire Motor temp. level indicator * for the USA 5.05 Strikethrough not preferred Advanced driver helps by this group ______Red more than 50%

Green under 50% but still number 1

Appendix 2 Desired information instruments Page 8 of 9

Appendix 2 Desired information instruments Page 9 of 9

Appendix 3 Buying criteria Page 1 of 1 Valid percent Exterior Interior The feeling Practical Feels design design of quality safe x5 Most important 0.207 1.035 0.059 0.295 0.306 1.530 0.253 1.265 0.251 1.255 x4 More important 0.197 0.788 0.156 0.624 0.219 0.876 0.174 0.696 0.219 0.876 x3 Important 0.149 0.447 0.220 0.660 0.260 0.780 0.153 0.459 0.182 0.546 x2 Less important 0.202 0.404 0.344 0.688 0.122 0.244 0.174 0.348 0.134 0.268 x1 Least important 0.244 0.244 0.220 0.220 0.092 0.092 0.247 0.247 0.214 0.214

Sum 1 2.918 1 2.487 1 3.522 1 3.015 1 3.159

Ranked buying criteria: 1 The feeling of quality 2 Feels safe 3 Practical 4 Exterior design 5 Interior design

Appendix 4 Instrument specifications Page 1 of 4 5=redmark,meanvalue67 4=redmark,meanvalue56 3=greenmark,meanvalue67 2=greenmark,56 1=whitemeanvalueover5,butnotfavoredindisplay2 NR CRITERION IMPORTANCE BOTH SWE USA Warning symbols 1 Warnaboutlowwindowwasherfluidlevel 2 Warnaboutimproperoilpressure 4 4 4 3 Warnaboutlowtirepressure 4 4 Warnaboutlowfuellevel 5 5 5 5 Warnaboutparkingbrakeengaged 4 4 4 6 Warnaboutimproperenginetemperature 5 5 4 7 Warnaboutelectricalchargingsystemfailure 4 4 4 8 Warnaboutairbagnotinfunction 9 WarnaboutABSfailure 4 4 4 10 Warnaboutpoorroadconditions 11 Warnaboutenginestall 12 Warnaboutmalfunctioninglightbulb 13 Warnaboutdoorisajar 14 Warnaboutelectricalmalfunction 2 2 4 15 Warnaboutengineinneedofservice 4 Driver information instruments 16 IndicateVehiclespeed(speedometer) 5 5 5 17 Indicatemotorspeed(tachometer) 4 18 Indicatefuellevel 5 5 5 19 Indicatemotortemperature* 4 ? 4 20 Indicateoilpressure 21 Indicatetime 1 22 Indicateoutsidetemperature 23 Remindofseatbelt 24 Indicatewhichdoor/hatchisajar 25 Indicatewhichlightbulbismalfunctioning 26 Indicatecruisecontrol 27 Incorporateclimatecontrolindicator 28 Indicateentertainmentinformation 29 Indicatemobiletelephoneinformation 30 Incorporatetripcomputer 31 Incorporate scrollable menu of options showing vehicle status Advanced driver information instruments 32 Displayimageofroadobstaclesandothervehicles 33 Display image of road to help the driver in conditions of

Appendix 4 Instrument specifications Page 2 of 4 poorvisibility 34 Incorporatenavigatorwithdirectionhelps 35 Incorporateadaptivecruisecontrol(ACC)information 36 Aidwhenparking 37 Indicateelectronicbrakeassistinformation* 38 Indicateexcessivespeed 39 Indicateexternalvehiclespeedcontrol 40 Displayvideoimageofbackseat 41 Aidwhenchanginglane 42 Incorporateshiftlightforsportdriving 43 Incorporateshiftlightforeconomicaldriving 44 Indicateeconometer 45 Incorporateadvanceddrivermenu 46 Incorporateadvanceddriveroptions 47 Incorporateadaptabledisplay NR CRITERION IMPORTANCE WOMEN MEN Warning symbols 1 Warnaboutlowwindowwasherfluidlevel 2 Warnaboutimproperoilpressure 4 4 3 Warnaboutlowtirepressure 4 Warnaboutlowfuellevel 5 5 5 Warnaboutparkingbrakeengaged 4 4 6 Warnaboutimproperenginetemperature 4 5 7 Warnaboutelectricalchargingsystemfailure 4 4 8 Warnaboutairbagnotinfunction 9 WarnaboutABSfailure 4 4 10 Warnaboutpoorroadconditions 11 Warnaboutenginestall 12 Warnaboutmalfunctioninglightbulb 13 Warnaboutdoorisajar 14 Warnaboutelectricalmalfunction 2 2 15 Warnaboutengineinneedofservice 2 Driver information instruments 16 IndicateVehiclespeed(speedometer) 5 5 17 Indicatemotorspeed(tachometer) 4 18 Indicatefuellevel 5 5 19 Indicatemotortemperature* 4 20 Indicateoilpressure 4 21 Indicatetime 1 22 Indicateoutsidetemperature 23 Remindofseatbelt 24 Indicatewhichdoor/hatchisajar 25 Indicatewhichlightbulbismalfunctioning

Appendix 4 Instrument specifications Page 3 of 4 26 Indicatecruisecontrol 27 Incorporateclimatecontrolindicator 28 Indicateentertainmentinformation 29 Indicatemobiletelephoneinformation 30 Incorporatetripcomputer 1 31 Incorporatescrollablemenuofoptionsshowingvehiclestatus Advanced driver information instruments 32 Displayimageofroadobstaclesandothervehicles 33 Displayimageofroadtohelpthedriverinconditionsofpoor visibility 34 Incorporatenavigatorwithdirectionhelps 35 Incorporateadaptivecruisecontrol(ACC)information 36 Aidwhenparking 37 Indicateelectronicbrakeassistinformation* 38 Indicateexcessivespeed 39 Indicateexternalvehiclespeedcontrol 40 Displayvideoimageofbackseat 41 Aidwhenchanginglane 42 Incorporateshiftlightforsportdriving 43 Incorporateshiftlightforeconomicaldriving 44 Indicateeconometer 45 Incorporateadvanceddrivermenu 46 Incorporateadvanceddriveroptions 47 Incorporateadaptabledisplay NR CRITERION IMPORTANCE WOMEN WOMEN MEN MEN SWE USA SWE USA Warning symbols 1 Warnaboutlowwindowwasherfluidlevel 2 Warnaboutimproperoilpressure 5 4 4 4 3 Warnaboutlowtirepressure 4 4 4 Warnaboutlowfuellevel 5 5 5 5 5 Warnaboutparkingbrakeengaged 4 4 4 4 6 Warnaboutimproperenginetemperature 5 4 5 5 7 Warnaboutelectricalchargingsystemfailure 4 4 4 4 8 Warnaboutairbagnotinfunction 2 9 WarnaboutABSfailure 4 4 4 4 10 Warnaboutpoorroadconditions 11 Warnaboutenginestall 12 Warnaboutmalfunctioninglightbulb 13 Warnaboutdoorisajar 14 Warnaboutelectricalmalfunction 2 4 2 15 Warnaboutengineinneedofservice 4 4 Driver information instruments

Appendix 4 Instrument specifications Page 4 of 4 16 IndicateVehiclespeed(speedometer) 5 5 5 5 17 Indicatemotorspeed(tachometer) 5 4 4 18 Indicatefuellevel 5 5 5 19 Indicatemotortemperature* ? ? 4 20 Indicateoilpressure 4 4 21 Indicatetime 1 1 1 22 Indicateoutsidetemperature 23 Remindofseatbelt 24 Indicatewhichdoor/hatchisajar 25 Indicatewhichlightbulbismalfunctioning 26 Indicatecruisecontrol 27 Incorporateclimatecontrolindicator 28 Indicateentertainmentinformation 29 Indicatemobiletelephoneinformation 30 Incorporatetripcomputer 1 2 31 Incorporate scrollable menu of options showingvehiclestatus Advanced driver information instruments 32 Display image of road obstacles and other vehicles 33 Displayimageofroadtohelpthedriverin conditionsofpoorvisibility 34 Incorporatenavigatorwithdirectionhelps 35 Incorporate adaptive cruise control (ACC) information 36 Aidwhenparking 37 Indicateelectronicbrakeassistinformation* 38 Indicateexcessivespeed 39 Indicateexternalvehiclespeedcontrol 40 Displayvideoimageofbackseat 41 Aidwhenchanginglane 42 Incorporateshiftlightforsportdriving 43 Incorporate shift light for economical driving 44 Indicateeconometer 45 Incorporateadvanceddrivermenu 46 Incorporateadvanceddriveroptions 47 Incorporateadaptabledisplay

Appendix 5 Function specification Page 1 of 2 The Instrument Cluster’s main function :Informthedriveraboutthestateoftheautomobile. 5Featureiscritical.Iwouldnotconsideraninstrumentclusterwithoutthisfeature. 4Featureishighlydesirable,butIwouldconsideraninstrumentclusterwithoutit. 3Featurewouldbenicetohave,butisnotnecessary. 2Featureisnotimportant,butIwouldnotmindhavingit. 1Featureisundesirable.Iwouldnotconsideraninstrumentclusterwiththisfeature.

NR CRITERION IMPORTANCE WEIGHT FACTOR WEIGHT COEFFICIENT A. Labels and warnings conveys information safely while in use A.1 Incorporate easy detection 1 Incorporatesuitableshapes 3 0.102 0.306 2 Incorporatesuitablesizes 4 0.102 0.408 3 Incorporaterightcolorsforclarification 5 0.102 0.510 4 Incorporatesuitablenumberofcolorsforclarification 3 0.102 0.306 5 Incorporatesuitablecontrast 4 0.102 0.408 6 Incorporatelighting(illumination) 5 0.102 0.510 A.2 Incorporate comprehensibility 7 Incorporateunambiguousinformation 4 0.056 0.224 8 Incorporateclearlyunderstandableinformation 4 0.056 0.224 9 Incorporateinterpretableinformation 5 0.056 0.280 10 Incorporaterecognizableinformation 3 0.056 0.168 A.3 Incorporate legibility 11 Incorporate suitable contrast between character and 5 0.097 0.485 background 12 Incorporate suitable distance between 3 0.097 0.291 characters/words/rows 13 Incorporatesuitablesizeofcharacters 4 0.097 0.388 14 Incorporatesuitabletypography 3 0.097 0.291 15 Incorporaterightcolorsforclarificationofcharacters 4 0.097 0.388 A.4 Incorporate readability 16 Incorporatesuitableplacement 3 0.082 0.246 17 Incorporatesuitableorientation 4 0.082 0.328 18 Incorporateavailablestandards 5 0.082 0.410 19 Incorporateminimalextraneousinformation 4 0.082 0.328 20 Incorporateconciseinformation 3 0.082 0.246 21 Incorporatefamiliarlabelsifpossible 4 0.082 0.328 22 Incorporateappropriateicons/symbols 5 0.082 0.410 23 Incorporatesuitablebordersbetweenlabels 3 0.082 0.246 B. Instruments conveys information safely while in use B.1 Incorporate easy detection 24 Incorporatesuitableshapesoftheinstruments 4 0.117 0.468

Appendix 5 Function specification Page 2 of 2 25 Incorporatesuitablesizesofinstruments 4 0.117 0.468 26 Incorporatesuitableplacement 5 0.117 0.585 27 Incorporatesuitableorientation 5 0.117 0.585 28 Incorporaterightcolorsforclarification 4 0.117 0.468 29 Incorporatelighting(illumination) 5 0.117 0.585 30 Incorporatesuitablecontrast 4 0.117 0.468 31 Incorporateadjustableluminanceandcontrast 3 0.117 0.351 B.2 Incorporate comprehensibility 32 Incorporateintelligible,selfevidentanddistinctfeedback 4 0.107 0.428 33 Incorporatesafereading 5 0.107 0.535 34 Indicateclearlyanyrequiredactions 4 0.107 0.428 B.3 Incorporate concise information 35 Incorporateappropriatenumberofinstruments 4 0.026 0.104 B.4 Incorporate discernible information 36 Incorporatesuitablenumberofcolorsforclarification 3 0.015 0.045 B.5 Incorporate information clearly 37 Indicateclearlybylabels 3 0.061 0.183 38 Incorporateimmediatefeedback 4 0.061 0.244 39 Incorporatesuitabledialsandgauges 5 0.061 0.305 B.6 Incorporate information consistently 40 Incorporateuniformlyarrangedgauges 3 0.020 0.060 41 Incorporateuniformlyarrangeddials 4 0.020 0.080 B.7 Incorporate legibility 42 Incorporatesuitablescales 4 0.092 0.368 43 Incorporatesuitablepointers 4 0.092 0.368 C. Instrument cluster looks meticulously designed 44 Conveyfunction 5 0.036 0.180 45 Conveyquality 4 0.036 0.144 46 Conveyaesthetics 4 0.036 0.144 47 Conveyasenseofsafety 5 0.036 0.180 D. Incorporate controls for communication with the D.1 Incorporate comprehensibility 48 Conveyfunction 4 0.071 0.284 49 Conveybelongingness 4 0.071 0.284 50 Conveyasenseofeasytouse 4 0.071 0.284 51 Incorporatesuitablelabels 3 0.071 0.213 52 Incorporatesuitableshape 4 0.071 0.284 53 Incorporatesuitableorientation 3 0.071 0.213 54 Incorporateimmediatefeedback 4 0.071 0.284 55 Incorporateintelligible,selfevidentanddistinctfeedback 4 0.071 0.284 D.2 Incorporate easy detection 56 Incorporatesuitableplacement 5 0.117 0.585 57 Incorporatesuitablesize 4 0.117 0.468 58 Incorporateappropriatecontrols 5 0.117 0.585

Appendix 6 Criteria weighing Page 1 of 1

Appendix 8 List of car brands Page 1 of 1 Acura AlfaRomeo MG AmGeneral AmericanMotors Mitsubishi AstonMartin Morgan Nissan Bentley Opel BMW Cadillac Plymouth Pontiac Porsche Citroën Qvale Corvette Daewoo RollsRoyce DAF Rower Daihatsu Saab Delorean DeTomaso Saturn Dodge Eagle Seat Skoda Ford Ssangyong Geo Sterling GMC Honda Suzuki Hummer Toyota Hyundai Volkswagen Infiniti Volvo Isuzu Yugo Jaguar Jeep Kia Lada LandRover Lincoln Lotus Maybach Mazda MercedesBenz

Appendix 8 Quality survey Page 1 of 2

Appendix 8 Quality survey Page 2 of 2 AAcuraTSX BBentleyArnageR CBMW335Coupe DCadillacEscalade EDodgeCalliber FInfinitiQX GJeepWrangler HMazdaMX5 IMercedesBenzCL JMitsubishiEclipse KSaab97X LToyotaRAV4 MVolvoS80

Appendix 9 Sketches Page 1 of 9

Appendix 9 Sketches Page 2 of 9

Appendix 9 Sketches Page 3 of 9

Appendix 9 Sketches Page 4 of 9

Appendix 9 Sketches Page 5 of 9

Appendix 9 Sketches Page 6 of 9

Appendix 9 Sketches Page 7 of 9

Appendix 9 Sketches Page 8 of 9

Appendix 9 Sketches Page 9 of 9

Appendix 10 Full scale sketches Page 1 of 4

Appendix 10 Full scale sketches Page 2 of 4

Appendix 10 Full scale sketches Page 3 of 4

Appendix 10 Full scale sketches Page 4 of 4

Appendix 11 Renders Page 1 of 4 A

Appendix 11 Renders Page 2 of 4

B

Appendix 11 Renders Page 3 of 4

C

Appendix 11 Renders Page 4 of 4

D

Appendix 12 Questionnaire speedometer Page 1 of 1

ViläserErgonomiskdesignochproduktionochhållerpåattförsökaavslutavårtexamensarbete.Fördettaär vinuistortbehovaverhjälp!ExamensarbetetgörsisamarbetemedblandannatuniversitetetochVolvocar corporationochgårutpåatttaframdesignförslagpåeninstrumentpaneleftersvenskarsochamerikaners önskemål. Härunderserdutrebilder.Detendasomskiljersigmellanbildernaärhastighetsmätaren.Viskullenu viljaattdubetygsätterattraktivitetenhosvarochenavhastighetsmätarna,undervarjebildstårenförklaring tillfunktionen.Försökävenattmotiveradittsvarsåutförligtdukan,dettaförattvisjälvaskakunna motiveravarförpersonertyckerattjustenmätareärattraktiv.Villdu,fårduävengärnaskrivadittnamnoch telefonnummerifallvibehöverställanågraföljdfrågor. Tackpåförhand! Mvh Namn: LouisePersson&MalinRundqvist Telefonnummer: 1=Minstattraktiv 7=Mestattraktiv 1234567 A:Områdetfyllsiupptilldenhastighetduköri . 1=Minstattraktiv 7=Mestattraktiv 1234567 B: Området fylls i upp till den hastighet du kör i men hastighetenvisasmedenstarkarepointer. 1=Minstattraktiv 7=Mestattraktiv 1234567

C:Hastighetenvisasmedenpointer.