hosted by GENIVI 2014-02 -04 Kent Eric Lång, Project Manager [email protected] Program

9 – 10.30 Megatrends for software 11 – 12.30 GENIVI Alliance Overview 14 – 15 AUTOSAR a global open standard for innovation 15 – 16 Vehicle ICT Arena, a competence and innovation node 16.20 – 17.10 Creating User Experience in cars – A cultural change for the industry 17.10 – 17.30 Prize ceremony Cars Challenge UX Megatrends for software

Speed and Innovation through Architecture and New Ways of Working Prof Jan Bosch, Chalmers University of Technology, Director Software Center Automated Vehicles by Jonas Ekmark, Volvo Cars, Manager Innovation, Safety electronics and functions

“The epic split” of software and platform - the integration challenge Peter Thorngren, Volvo Group, Vehicle Engineering Technology Specialist Modeling and Simulation of EE verification GENIVI ALLIANCE OVERVIEW

GENIVI Objectives and Strategy Alwin Bakkenes, CEO Pelagicore & GENIVI Board Member

Introduction to Working with GENIVI Philippe Robin, PMO GENIVI Alliance

GENIVI Technology Overview Pavel Konopelko, Software Architect, & GENIVI Lead Architect

AUTOSAR a global open standard for innovation

Experience of full-scale implementation of AUTOSAR 4.0x Daniel Svensson, Volvo Cars, AUTOSAR migration resposible

AUTOSAR a global open standard for innovation Magnus Lindahl, ArcCore, CEO

Vehicle ICT Arena, a competence and innovation node at Lindholmen, Collaboration for success –an attractive hub for the global vehicle industry Niklas Wahlberg, Lindholmen Science Park AB, CEO Vehicle ICT Arena Kent Eric Lång, Project Manager Open Innovation Contest – a brick to build the new vehicle industry Daniel Rudmark, Viktoria Swedish ICT, Senior Researcher Case: Volvo Cars Challenge UX Petter Hörling, Volvo Cars, Director HMI and Infotainment Attribute Center

Creating User Experience – A cultural change for the industry

Our way of working supporting customers in this change

Frida Wikander, Semcon, Interaction designer, Area UX

Emma Rozada, Nordiska Interaktionsbyrån Co-founder and Design Director

Alwin Bakkenes, Pelagicore, CEO

Prize Ceremony Volvo Cars Challenge UX

The Volvo Cars Challenge UX event is arranged by Volvo Cars and sponsored and hosted by Vehicle ICT Arena. The event aims at creating innovation within the area of connected services to bridge the connected home to car and to utilize the “Volvo Cars Time” created by autonomous driving.