June 2021
TV CONNECTED WEB PRESS RADIO TV Summary - June 2021
▪ Advertising Market ▪ Addressable advertising - January-May 2021 -Display formats ▪ Audience results - Video formats TV - January-May 2021 CONNECTED ▪ Mediaset mainstream channels TV - Audience results: June 2021 - Sports offer: ▪ The Italian Online Scenario UEFA Champions League Autumn 2021 Serie A 2021-2022 on DAZN Coppa Italia 2021-2022 ▪ Mediaset Infinity Formula E WEB Extreme E - Programming schedules: Autumn 2021 ▪ Mediaset thematic channels: ▪ Back to School: Free-to-air stations and Pay offer Our crossmedia offer to reach - Audience results: June 2021 all the targets involved - Channels highlights: July 2021 CROSS-MEDIA
8855 Advertising market - Total media
January - May 2021 2.21 Billion € Δ % vs. (Net figures) January - May 2020 Internet Outdoor 8,2% TOTAL 24,3 1,3% Radio TV 30,4 6,0% PRESS 4,1 TV Press RADIO 22,1 11,3% 73,1% OUTDOOR -31,2
CINEMA -100
INTERNET 27,2
Source: Nielsen. Not including Direct mail. Press with classified and local adspend. Internet with Web + Mobile + Tablet + Smart TV / Game consoles; without Search advertising
8855 Total advertising market - Top 10 sectors
Δ vs. Jan. - May 2020 +12,8% +30,9% +55,8% +6,2% +27,3% +11,8% +33,1% +21,9% +24,7% +0,6%
.000 € 323,5 Jan. - May 2021
235,7 208,5
146,5 123,5 103,0 99,4 91,6 91,6 86,2
FOOD AUTOMOTIVE RETAIL PHARMACEUTICAL TELECOMS BEVERAGES HOUSE & HOUSEKEEPING FINANCE MEDIA & FURNITURE PUBLISHING Source: AdEx Nielsen. Net figures. Ranking by Total investment
8855 TV advertising market - Split by sales house
January - May 2021 Top performing TV sectors 1.61 Billion € (Net figures) Trend vs. January - May 2020 Discovery 6,5% Sky Media 1 2 12,7% 3
La7 MEDIASET 4,6% 55,2%
HOUSEHOLD EQUIPMENT IT/PHOTOGRAPHY LEISURE +238,1% +176,5% +117,8% Rai Pubblicità 21,0%
Source: Nielsen. Discovery includes Discovery Media and Kids channels marketed by PRS
8855 Audience results – 10th January – 29th May 2021 TOTAL DAY
Share % 15-64 y.o. 15-34 y.o. Housepersons 25-54 y.o. Mediaset 35,0 37,0 38,8 Canale 5 17,4 17,6 18,6 Italia 1 6,2 8,9 7,5 Retequattro 2,9 2,0 2,5 Multichannel (19 reported stations) 8,6 8,5 10,2
Rai 29,9 24,6 24,1 Rai 1 12,9 10,0 8,9 Rai 2 4,2 3,3 3,3 Rai 3 6,1 3,9 4,4 Multichannel (10 reported stations) 6,7 7,4 7,4
Gruppo La7 (2 reported stations) 3,5 2,6 3,2 Sky owned (Sky: 47 reported services) 7,3 8,4 7,2 Discovery (14 reported stations) 8,4 9,0 10,1
Source: Auditel, Spring 2021 (10th Jan – 29th May excl. Week 28/2-6/3). Total Day
8855 Audience results – 10th January – 29th May 2021 PRIME TIME
Share % 15-64 y.o. 15-34 y.o. Housepersons 25-54 y.o. Mediaset 35,8 39,0 40,1 Canale 5 17,7 20,7 19,9 Italia 1 6,5 8,1 7,7 Retequattro 3,4 2,5 3,2 Multichannel (20 reported stations*) 8,2 7,7 9,2
Rai 32,4 27,6 27,1 Rai 1 15,6 14,0 11,9 Rai 2 4,7 4,0 4,0 Rai 3 6,4 4,2 5,4 Multichannel (10 reported stations) 5,6 5,5 5,8
Gruppo La7 (2 reported stations) 4,3 3,0 3,6 Sky owned (Sky: 48 reported services) 7,3 7,9 6,7 Discovery (18 reported stations) 6,7 6,5 7,9
Source: Auditel, Spring 2021 (10th Jan – 29th May excl. Week 28/2-6/3). Prime Time (h.19.00 – h. 24.00)
8855 Audience results - June 2021
NEWS TALK SHOW TV SERIES TV SERIES SPANISH TV SERIES U.S.TV SERIES
DAY TIME & ACCESS PT Mattino Cinque Mr. Wrong Love is in the Air Una Vita Beautiful Lezioni d’amore
Individuals 17,3% 16,7% 17,1% 14,3% 16,9%
Adults 15-64 y.o. 18,0% 18,9% 19,4% 13,3% 16,3%
REALITY SHOW REALITY SHOW TV SERIES MOVIE MOVIE
PRIME TIME
Temptation Island L’Isola dei Masantonio Instant Family Conta su di me Famosi - finale Sezione scomparsi
Individuals 21,6% 23,0% 10,6% 10,6% 11,7% Adults 15-64 y.o. 26,0% 23,0% 11,6% 12,4% 12,8%
Source: Auditel. Average results, audience shares
8855 Audience results - June 2021
ENTERT. SHOW MOVIE MOVIE MOVIE MOVIE
PRIME TIME Le Iene presentano Meet the Fockers Hangover part III Meet the Parents X-Men: First Class Mario biondo un suicidio inspiegabile
Individuals 8,4% 7,2% 6,4% 6,2% 6,0%
Adults 15-34 y.o. 11,3% 13,9% 14,5% 13,4% 9,4%
NEWS TALK SHOW NEWS TALK SHOW NEWS TALK SHOW NEWS TALK SHOW NEWS TALK SHOW
PRIME TIME Fuori dal Coro Quarta Repubblica Dritto e Rovescio Quarto Grado Zona Bianca Le Storie
Individuals 5,8% 5,6% 8,4% 10,6% 4,0% Adults +35 y.o. 6,4% 6,2% 9,3% 11,3% 4,5%
Source: Auditel. Average results, audience shares
8855 A U T U M N 2021 GROUP STAGE
9595 O F F E R T A TV M E E T I N G CLIENTE 04/ 2 1 CHAMPIONS LEAGUE 2021-2024
UEFA CHAMPIONS LEAGUE ON MEDIASET TV CHANNELS A N D O N L I N E CHAMPIONSHIP 2021 - 2022 ITALIAN TEAMS Mediaset will broadcast 121 matches every year over the period 2021-2024
INTER | JUVENTUS | MILAN | ATALANTA 17 exclusive matches on FTA TV, and 104 on Mediaset Infinity, Mediaset new online streaming platform. CHAMPIONS LEAGUE 2021-2024
AUGUST 2021 – F TA T V 17th AUGUST PLAY - O F F S - TUESDAYS KICK OFF H. 21.00 24th AUGUST
Match schedule to be announced after the draw to be held on Monday 2nd August
AUTUMN 2021 – F TA T V 14th SEPTEMBER 02nd NOVEMBER GROUP STAGE - TUESDAYS 28th SEPTEMBER 23rd NOVEMBER KICK OFF H. 21.00 19th OCTOBER 07th DECEMBER
Match schedule to be announced after the draw to be held on Thursday 26th August AUGUST AND AUTUMN 2021 PAY T V
92 MATCHES available on our Pay TV platform 8 PLAY-OFFS: Infinity will schedule all the matches except for the matches aired by Italia1 (on Tuesdays) and by Amazon (on Wednesdays)
84 GROUP STAGE: Infinity+ will schedule all matches on Tuesdays and Wednesdays at both h. 18:45 and h. 21:00, with the exception of those aired by Canale 5 (on Tuesdays) and Amazon (on Wednesdays)
100 TOTAL MATCHES between FREE and PAY TV Infinity+ will also have a dedicated “Diretta Champions” channel with the live coverage of all matches played at h. 21.00
EVENT STRUCTURE Dates, schedule and rights Publitalia ‘80 subsidiary sales house Digitalia ‘08 is now the exclusive sales house for Serie A football matches on DAZN in Italy. DAZN will schedule all 10 matches, 7 of which are exclusive. For each match day, DAZN has the right to pick the first two races to be broadcast: consequently, big matches will be exclusively on DAZN.
22nd August 2021: First day 22nd May 2022: Last day
First leg 22nd August – 22nd December 2021 Second Leg 6th January 2022 – 22nd May 2022
MIDWEEK ROUNDS 22nd September – 27th October – 1st December – 22nd December 6 January SCHEDULE First match day – 21/23 August
MATCHES TIMETABLE
H. VERONA – SASSUOLO 18:30 exclusive INTER – GENOA 18:30 exclusive SATURDAY 21/8 EMPOLI – LAZIO 20:45 TORINO – ATALANTA 20:45 exclusive BOLOGNA – SALERNITANA 18:30 UDINESE – JUVENTUS 18:30 exclusive SUNDAY 22/8 NAPOLI – VENEZIA 20:45 exclusive ROMA – FIORENTINA 20:45 exclusive CAGLIARI – SPEZIA 18:30 exclusive MONDAY 23/8 SAMPDORIA - MILAN 20:45 SCHEDULE Second match day – 27/29 August
MATCHES TIMETABLE
UDINESE – VENEZIA 18:30 exclusive FRIDAY 27/8 H.VERONA – INTER 20:45 ATALANTA – BOLOGNA 18:30 esclusive LAZIO – SPEZIA 18:30 exclusive SATURDAY 28/8 FIORENTINA – TORINO 20:45 JUVENTUS – EMPOLI 20:45 exclusive GENOA – NAPOLI 18:30 exclusive SASSUOLO – SAMPDORIA 18:30 SUNDAY 29/8 MILAN – CAGLIARI 20:45 exclusive SALERNITANA – ROMA 20:45 exclusive COPPA ITALIA 2021- 2022
PROGRAMMING COPPA ITALIA Rules to define participating teams
44 teams - 20 from Serie A, 20 from Serie B and 4 from Lega Pro
The 4 teams newly promoted to Serie B and 4 Lega Pro teams play a preliminary round (8th August) 40 teams enter the knockout phase
There will be 6 rounds: First phase (first + second round), round of 16, quarter finals, semifinal and final The last 12 Serie A teams, the top 16 Serie B teams, and the 4 winners of the preliminary round access the first round of the first phase The first 8 Serie A teams will start from the round of 16, they are like the top seeds of a tennis scoreboard
One-legged rounds until the semifinals; semifinals are two-legged 45 total matches will be played: 41 Coppa Italia matches + 4 preliminary matches (not aired on TV) COPPA ITALIA Schedule 2021-2022
First phase – First round: 13th-14th-15th-16th August
First phase – Second round: 14th-15th-16th December
Round of 16: 12th-13th-18th-19th-20th January
Quarter finals: 8th-9th-10th February
Semi-finals: First leg 1st-2nd March; Second leg 19th-20th April
Final: 11th May RACE CALENDAR 2021 2021
London, England: 24th-25th July 2021
Berlin, Germany: 14th-15th August 2021 EXTREME E CALENDAR The championship of the latest generation of electric SUVs, which compete in extreme contexts. Wheel-to-wheel off-road races. The peculiarity of these races is the usage of locations that have already suffered damage caused by climate changes that threaten the future of our planet. The 4 "pillars“ OF Extreme E : ELECTRIFICATION - ENTERTAINMENT - ENVIRONMENT -EQUALITY
LOCATIONS
Kangerlussuaq-Arctic x-Prix: 28th/29th August 2021 Santarem-Amazon X-Prix: 23rd/24th October 2021 Patagonia-Glacier X-Prix: 11th/12th December 2021 AUTUMN from 5 th Septembe r to 27 th Nov ember
PROGRAMMING Prime time programming Autumn 2021
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
STAR IN THE STAR
IVA ZANICCHI
ENTERTAINMENT FOOTBALL/ ENTERT. SHOWS/ ENTERTAINMENT REALITY SHOW ITALIAN TV SERIES REALITY SHOW SHOWS MOVIES COMEDY SHOW SHOW
Programming is subject to change.
8855 Prime time programming Autumn 2021
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
MOVIE/ INFOTAINMENT/ MOVIE/ COMEDY MOVIE/ FAMILY MOVIES U.S. TV SERIES DOCUTAINMENT ENTERT. SHOW SHOIW/ENT.SHOW ENTERT. SHOW MOVIE
Programming is subject to change.
8855 Prime time programming Autumn 2021
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
NEWS TALK NEWS TALK NEWS TALK NEWS TALK NEWS TALK MOVIE SHOW SHOW SHOW SHOW SHOW MOVIE
Programming is subject to change.
8855 Mediaset Thematic Multichannel Share % - June 2021 Highlights Highlights July July
BLOCKBUSTER MOVIES, TV SERIES AND MOVIES TV SERIES, SPORTS FOR CRIME LOVERS
U.S SITCOM S.7 U.S. TV SERIES S.4 Affinity 153 Affinity 136 Individuals 0,8 Individuals 1,1 Adults 25-54 y.o. 1,3 Women 25-54 y.o. 1,4 MOVIE SEASON: U.S. TV SERIES S. 20 TOTAL ACTION
THE BEST FEMALE-SKEWED THE BEST OF MEDIASET PROGRAMMING FOR PROGRAMMING YOUNG WOMEN TURKISH TV SERIES ENTERT. SHOW Affinity 129 Affinity 110 Individuals 0,8 Individuals 0,4 Women 15-44 y.o. 1,0 Women 25-54 y.o. 0,4 MUSIC SHOW MOVIE SEASON: THAT’S AMORE
Source: Auditel, Total day. Programming is subject to change
8855 Mediaset Thematic Multichannel Share % - June 2021 Highlights July MOVIE PROGRAMMING TO DISCOVER AND AND HIGH-QUALITY TV UNDERSTAND THE WORLD
MOVIE SEASON: DOCUMENTARY: SERIEL THRILLER LA FINE DEI GIOCHI Affinity 182 FIRST TV RUNS Affinity 139 Universo Misterioso Individuals 0,8 Individuals 1,2 Men 25-54 y.o. 1,4 Men +35 y.o. 1,7 MOVIE SEASON: DOCUMENTARY: OLTRE L’IGNOTO I MISTERI SVELATI
ITALIAN FILMS: CULT TITLES, ENTERTAINMENT FOR A TV PREMIÈRES,AND THEMED YOUNG, MALE SEASONS AUDIENCE
MOVIE SEASON: MOVIE Affinity 157 NON CI RESTA CHE RIDERE Affinity 174 Individuals 0,8 Individuals 0,2 Men +45 y.o. 1,2 Men 15-34 y.o. 0,4 MOVIE SEASON: MOVIE ESTATE ITALIANA
Source: Auditel, Total day. Programming is subject to change
8855 Mediaset Thematic Multichannel TGCOM24: Mediaset cross-platform round-the-clock all news channel
▪ “Breaking news” every 60 minutes Share % June 2021 ▪ Short live updates on the latest top stories Morning Peak time: h. 6:00 - 8:30 ▪ Traditional 30’ newscasts ▪ Live talk-shows: in-depth reports on the Individuals 1,8 “news of the day”, with updates on the latest events Men 15-64 y.o. 2,5 ▪ Sports bulletins, press reviews, weather forecast ▪ ALL NEWS TV CHANNEL ▪ Columns on topics such as politcs, economy, movies ▪ HIGHLIGHTS INSIDE NEWSCASTS & TV SHOWS ▪ 24h live streaming simulcast online ▪ ALL NEWS INTERNET WEBSITE ▪ CITIZEN JOURNALISM ▪ ALL NEWS FOR MOBILE DEVICES
Source: Auditel
8855 Mediaset Kids channels Highlights Share % - June 2021 July Target: Children 4-10 y.o.
NEW SERIES - FIRST RUNS Individuals 0,5 Housep. with kids 1,4
4-10 y.o. 5,2 NEW EPISODES-FIRST RUNS 1 2 3 Target: Children 4-10 y.o. TV SERIES 12,4 10,2 8,6 Individuals 0,3 Housep. with kids 0,9 Discovery Rai 4-10 y.o. 3,2 TV SERIES Rai Yoyo without advertising Target: Pre-school kids
NEW EPISODES-FIRST RUNS Individuals 0,4 Housep. with kids 1,5
4-7 y.o. 5,2 NEW EPISODES-FIRST RUNS Source: Auditel. Children’s channels: h 7.00-22.00. Programming is subject to change
8855 Pay-TV offer Channel lineup & Share% - June 2021
MOVIES
TV SERIES
TOTAL DAY AFFINITY Share index
Adults 15-64 y.o. 0,4% 136 Adults 25-54 y.o. 0,4% 148 Men 20-54 y.o. 0,5% 165 High + Upper middle classes 0,5% 173 Pay-TV subscribers 15-64 y.o. 1,8% 632
Source: Auditel, Total Day
8855 ADD+Plus - FTA Linear TV display ad formats on Connected TV sets Smart TV sets enabled to receive Publitalia ’80 addressable ad formats
Ad-hoc creative that can be overlayed in any of the four corners of the TV spot, with a clear call-to-action.
TOTAL HH WITH HH WITH High-impact format displayed inside editorial TV content, thus CONNECTABLE CONNECTED HH TV SETS* ensuring the greatest visibility. An “L-shaped” frame appears on TV SETS* ** the screen and the ongoing TV show downscales. 24,2 11,3 9,2 7,5 Mio Mio Mio Mio
• Both the ADD+Over spot and the ADD+Inside frame become • Addressability: audience segmentation for a customised offer interactive. • Data-driven profiled, higly efficient adv communication • By simply clicking the “OK” button on their remote, viewers can access a tailor-made microsite accompanying the ad. • Targeting criteria: • User-friendly navigation menu divided into sections that may Geographic include: Socio-demo Full-screen images Audience & Interest Web-original videos Spot retargeting Product descriptions Exclusive promotions Source: Auditel base survey, June 2021 * Internet-connectable TV sets = Smart TV sets. base: households (ref. universes 2020) ** Source: company data, February 2021
8855 ADD+Video - Video ad formats on Connected Tv set Video ad formats around on demand content and DAI on linear TV
Pre-roll and Mid-roll video ads around on demand content watched on Mediaset Infinity app for Connected TV sets (Re- start, Clips, Full episodes).
•Full screen & High Definition •Addressable formats. Same targeting criteria as ADD+ display formats.
DAI – Dynamic Ad Insertion: spot replacement on linear TV GEOTARGETING SOCIO-DEMO AUDIENCE TARGETING & INTEREST Technology allows the client’s ad to be dynamically inserted TARGETING
within the linear commercial break, so that either different BROADBAND: BROADBAND DAI - DYNAMIC AD INSERTION versions of the TV spot (not connected TV vs. connected TV) ADDRESSABLECONNECTED AD TV can be used or the ad can replace select positions within the break. The video campaign can be planned according to various targeting variables. BROADCASTING BROADCASTING
8855 The Italian online scenario Web consumption
44,4 million monthly active users 37,8 million Mediamond monthly reach
37,3 million daily active users 85% of total active users
2:25 Hours - Average daily online time per user
Source: Audiweb 2.0 - Total Digital Audience, April 2021 8855 Mediaset Infinity – the new OTT platform Mediaset Play BVOD and Infinity SVOD now available in one unified platform
Mediaset Infinity is the new OTT platform of Mediaset. Available across all screens, it offers all of Mediaset BVoD catch-up and live streaming, plus “Infinity+” SVoD entertainment library.
Pay offer - Third party channels:
Source: Audiweb 2.0, average Jan-Mar 2021, reach combined & video views for “Mediaset Play” 8855 Back to school Our crossmedia offer to reach all the targets involved
OUR BRANDS PORTFOLIO From preschool to primary, up to university, we engage brands in communication projects integrated into the style and tone of voice of the editorial brands, to ensure the right language, the authoritativeness of the content and performance in the result FROM ALPHA GENERATION TO Z GENERATION EDUCATIONAL & FUN
TV+DIGITAL TV+DIGITAL MAGAZINE+DIGITAL DIGITAL DIGITAL
PARENTING BEAUTY & LIFESTYLE
DIGITAL MAGAZINE+DIGITAL
8855 Italy’s reach-leading radio offer Leader among Italian radio groups TV CONNECTED WEB PRESS RADIO TV
Publieurope Publieurope Publiespaña S.A. Nordendstr 64 68, Rue des Archives Edificio Telecinco 80801 München - GERMANY 75003 Paris - FRANCE Ctra de Fuencarral a Alcobendas, 4 Tel: 0049 89 2908150 Tel: 0033 1 427 41100 28049 Madrid - SPAIN e-mail: [email protected] e-mail: [email protected] Tel: 0034 91 3959097 e-mail: [email protected] Publitalia ‘80 S.p.A. Viale Europa, 44 20093, Cologno Monzese (MI) - ITALY Tel: 0039 02 21023968 e-mail: [email protected]
Ariel House, 74 A Charlotte Street - London W1T-4QJ Tel: +44 (0)20 7927 9800 - Fax: +44 (0)20 7927 9819 e-mail: [email protected] website: www.publieurope.com