The Global TV Deck Initiative

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The Global TV Deck

The global proof of TV’s power and popularity The Global TV Deck initiative

In 2013, The Global TV Group was created with major players in the TV industry joining forces to consistently back up TV’s positive narrative with solid global data as well as promote the power of TV as a digitally transformed medium.

In the madness of the digital storm, and when TV advertising’s power is taken for granted more than ever, The Global TV Group launched the Global TV deck initiative to: ▪ Remind advertisers, journalists, tech gurus, agencies and industry peers about the power and popularity of TV ▪ Gather solid facts and figures worldwide to have an accessible source of reliable information ▪ Prove that TV and online are more powerful together What we define as TV

This video is only here as an example to illustrate the concept of TV (please note that rights haven’t been cleared with NFL). Feel free to replace it with your own material. TV is brand-safe

Among the most serious concerns in our industry, brand safety has been a major red flag for video advertising.

While it is important to address this issue it is also important to assess once more that TV has never and will never be faced with such a controversy.

All TV is whitelisted: ▪ 100% transparency ▪ Highest rate of viewers’ trust ▪ Regulations ▪ Measurement

A great topic to illustrate TV as the safest space for advertising and highlight its strengths, effectiveness and bright future. TV is the prime real estate of AV advertising

High completion rates Robust measurement

Full Screen Brand safe

Sound on Shared viewing

Viewed by humans High quality programming The global proof of TV’s power and popularity

Reach Unbeatable scale and reach

Resilience TV viewing is steady throughout a decade of innovation and different stages of life

Popularity TV has by far the biggest share of attention

Impact TV is the most trusted and impactful form of advertising

Effectiveness Advertisers invest in TV advertising because it pays back

Complementarity TV makes all other media more effective Reach Unbeatable scale and reach “TV is still really powerful for us. It is still the most mass reaching audience and it still works for us”

Marisa Thalberg, CMO of Taco Bell April 2017

Source: https://www.beet.tv/2017/04/marisa-thalberg.html Incomparable reach all over the world the over all reach Incomparable Daily

64.7%

72.8% Weekly 66.5%

Sources Sources for figures: 80.6%

75.2%

65.7% Monthly

75.3%

70.6% see

72.2% following

70.3%

61.8% slides

69.0%

58.7%

65.9%

84.6%

93.0%

91.2%

93.7%

92.2%

87.2%

91.3%

88.5%

84.5%

90.9%

81.8%

91.0%

82.7%

90.0%

85.4%

93.8%

98.9%

98.1%

98.4%

97.6%

95.6%

97.7%

99.0%

90.9%

95.3%

GLOBAL 90.6%

99.0%

93.6%

97.0%

92.2% TV is the fast track to 4h16 reach consumers USA

2h14 China Average viewing time in Europe and overseas 2h42 more than 4 hours Denmark Average daily reach * 3-4 hours in Europe h 4h42 2-3 hours 2 58 3h23 Netherlands 4h22 Japan UK 3h43 Poland Germany 73.2% 3h18 Daily Belgium North Viewing Time 3h42 4h03 France h h h Belgium South 4 04 4 26 4 07 Italy Croatia +39 min vs 1996 3h45 Spain

Source average viewing time: *RTL AdConnects own calculations. Source: TV Key Facts 2018, Médiamétrie, Eurodata TV worldwide, all individuals, all day, January-December 2017 Source average daily reach : European Daily TV reach excluding Greece, Norway, Portugal and Slovenia, Development of daily TV reach in % of all adults 12+,13+,14+ etc. | Source: TV Key Facts 2018, EUROPE Médiametrie, local institutes Unbeatable daily, weekly and monthly reach

% of the Australian population

Day Week Month 64.7% 84.6% 93.8%

Source: OzTAM Metro, RegTAM Regional Agg+WA, Total Ppl, 1 minute reach Total TV National (inc. Central Australia) , 0200-2600. Jan 2017 To Dec 2017 Includes live viewing and playback through the TV set at the time it is watched within 28 days. Time bands use the industry standard 26-hour TV clock: 0200-2600 AUSTRALIA Unbeatable daily, weekly and monthly reach

% of the Austrian population

Day Week Month 65.3% 90.5% 98.1%

Source: AGTT/GfK: TELETEST, 2017 , people 12+, total TV AUSTRIA Unbeatable daily, weekly and monthly reach

% of the North Belgian population

Day Week Month 74.5% 93.7% 99.0%

Source: CIM TV South 2017, TTV 4+, reach 1 min. cons BELGIUM NORTH Unbeatable daily, weekly and monthly reach

% of the South Belgian population

Day Week Month 71.4% 93.1% 99.2%

Source: CIM TV South 2017, TTV 4+, reach 1 min. cons BELGIUM SOUTH Unbeatable daily, weekly and monthly reach

% of the Brazilian population

Day Week Month 66.5% 91.2% 98.1%

Source: Kantar Ibope Media – MW Telereport – Metropolitan Regions – May of 2018. Target: Viewers from Atlas Globo – 202.420.696 - Reach Average day, week and month (cov%) BRAZIL Unbeatable daily, weekly and monthly reach

% of the Canadian population

Day Week Month 80.6% 93.7% 98.4%

Source: Numeris PPM, Total Canada, Total TV, Consolidated, All Locations, M-Su 2am-2am, Ind. 2+, CY 2017 CANADA Unbeatable daily, weekly and monthly reach

% of the Colombian population

Day Week Month 75.2% 92.2% 97.6%

Source: Ibope, Universe: 19.368.910 . Total TV ( Broadcast TV + Cable) - Cable = Channels disaggregated by Ibope COLOMBIA Unbeatable daily, weekly and monthly reach

% of the Czech population

Day Week Month 70.2% 89.1% 95.5%

Source: y2017, ATO - Nielsen Admosphere, TV live + TS0-3. Reach: at least 3 min continuous viewing. Population: 4+ CZECH REPUBLIC Unbeatable daily, weekly and monthly reach

% of the Ecuadorian population

Day Week Month 54.1% 81.9% 94.2%

Source: Kantar Ibope Media Ecuador - Total TV. Period: January to November, 2017. From 06 to 06. Population: (3 years +) 4,850,550 ECUADOR Unbeatable daily, weekly and monthly reach

% of the Finnish population

Day Week Month 65.7% 87.2% 95.6%

Source: Finnpanel TAM, Jan.-Sept. 2018 FINLAND Unbeatable daily, weekly and monthly reach

% of the French population

Day Week Month 75.3% 91.3% 97.7%

Source: Médiamétrie 2016- Médiamat – Base: individuals 4+ FRANCE Unbeatable daily, weekly and monthly reach

% of the German population

Day Week Month 70.6% 88.5% 99.0%

Source: AGF videoresearch in collaboration with GfK; videoScope 1.1, 2017; data weighted. Base: Adults 14+ years. GERMANY Unbeatable daily, weekly and monthly reach

% of the Irish population

Day Week Month 65.6% 89.0% 96.3%

Source: All individuals. Period for Daily and Monthly reach: 01-01-2017 - 30-06-2017. Period for Weekly reach: 02-01-2017 - 25-06-2017 IRELAND Unbeatable daily, weekly and monthly reach

% of the Italian population

Day Week Month 72.2% 84.5% 90.9%

Source: AUDITEL, Year 2017, individuals +4 y.o., reach 1min+. TV set viewing within 7 days of broadcast ITALY Unbeatable daily, weekly and monthly reach

% of the Mexican population

Day Week Month 58.2% 88.5% 97.1%

Source: Nielsen IBOPE Mexico. P4+, June 2017. MEXICO Unbeatable daily, weekly and monthly reach

% of the Dutch population

Day Week Month 70.3% 90.9% 95.3%

Source: SKO (Stichting KijkOnderzoek) HY1 2018. Population 6+ NETHERLANDS Unbeatable daily, weekly and monthly reach

% of the Peruvian population

Day Week Month 43.9% 73.9% 90.4%

Source: Media Work Station (Kantar Ibope Media) – June 2017 – (07 a.m. to 12 a.m.). Target: Total Lima + 6 Cities Population: 13,040,400 PERU Unbeatable daily, weekly and monthly reach

% of the Polish population

Day Week Month 61.8% 81.8% 90.6%

Source: Nielsen Audience Measurement Poland, 2017 Jan.-Dec., Target group: All 4+, reach 1min+ POLAND Unbeatable daily, weekly and monthly reach

% of the Russian population

Day Week Month 69.0% 91.0% 99.0%

Source: MediaScope, 4+, Jan-Jun 2018 RUSSIA Unbeatable daily, weekly and monthly reach

% of the Slovenian population

Day Week Month 74.7% 91.3% 95.7%

Source AGB Nielsen, based on average daily reach, average weekly cumulative and average monthly cumulative reach, based on 1 min of viewing, total individuals, total television. Q1 2018 SLOVENIA Unbeatable daily, weekly and monthly reach

% of the Korean population

Day Week Month 59.6% 80.3% 93.2%

Source: Nielsen, year 2017, individuals 4+, reach 1min+. TV set viewing within 7 days of broadcast SOUTH KOREA Unbeatable daily, weekly and monthly reach

% of the Spanish population

Day Week Month 70.2% 89.1% 96.1%

Source: Kantar Media, Spain, Total TV, Linear TV, All Day. Individuals 4+ (guest included). January-August 2018. Linear TV. SPAIN Unbeatable daily, weekly and monthly reach

% of the Swedish population

Day Week Month 59.3% 82.0% 92.7%

Source: MMS Advantedge, based on average daily reach, average weekly and average monthly reach, based on 1 min of viewing, total people, total broadcast television. Jan-sept 2018. SWEDEN Unbeatable daily, weekly and monthly reach

% of the Swiss population

Day Week Month 58.7% 82.7% 93.6%

Source: Mediapulse TV-Panel (Instar Analytics), Total Commercial TV, Switzerland, Target group: individuals 3+ incl. guests, 2017, Mo-Su 24h, all platforms, Overnight +7, CH-Signal, reach 1 second SWITZERLAND Unbeatable daily, weekly and monthly reach

% of the British population

Day Week Month 65.9% 90.0% 97.0%

Source: BARB, 2017, individuals, reach 3min+. TV set viewing within 7 days of broadcast UK Unbeatable daily, weekly and monthly reach

% of the Ukrainian population

Day Week Month 69.8% 91.6% 97.7%

Source: PPM Nielsen Ukraine, January to June 2018, Total TV, Audience: Universe (All people) UKRAINE Unbeatable daily, weekly and monthly reach

% of the American population

Day Week Month 70.5% 85.4% 92.2%

Source: Nielsen R&F, Time period: Day-Feb 11st 2018, Week-Feb 5st to 11th 2018, Month-Feb 2018. Live+SD. A18+. Total day. US 38,5 280 143 238 144 138 231

1,300 148

223

52 809

70 53

An average TV campaign gets millions of views Average number of contacts (in million) per country, based on a 400 GRP campaign Sources for figures: see following slides An average broadcast TV campaign in Australia gets: 70

Million views

Base: 400 TARP. Total Population, 5 metropolitan Cities, 3 Station Buy, Main Channel. Source: TV Map 2018 An average broadcast TV campaign in Austria gets: 30

Million views

Base: 400 GRP . Source: AGTT/GfK: TELETEST, 2017, people 12+ An average broadcast TV campaign in North Belgium gets: 24

Million views

Base: 400 GRP. Source: CIM TV, 4+ / North / 2017 An average broadcast TV campaign in South Belgium gets: 18

Million views

Base: 400 GRP. Source: CIM TV, 4+ / South / 2017 An average broadcast TV campaign in Brazil gets: 809

Million views

Base: 400 GRP. Source: Kantar Ibope Media – MW Telereport – Metropolitan Regions – May of 2018. Viewers from Atlas Globo Universe: 202.420.696. ₢ Figure: 809.682.784 An average broadcast TV campaign in Canada gets: 143

Million views

Base: 400 GRP, Ind 2+. Source: Based on 2017-18 Numeris’ population estimates An average broadcast TV campaign in Chile gets: 53

Million views

Base: 400 GRP. Source: Kantar Ibope Media, June 2017. TV Data Population 4+: 13,381,914 Actual Figure: 53,527,656 An average broadcast TV campaign in Colombia gets:

Million views

Base: 400 TGRPS. Source: Ibope, June of 2017, Universe: 19.368.910 . Total TV ( Broadcast TV + Cable) - Cable = Channels disaggregated by Ibope. Actual Figure: 77.475.640 An average broadcast TV campaign in Czech Republic gets: 40

Million views

Base: 400 GRP. Source: PEM data, ATO - Nielsen Admosphere, 2017. Target group 4+ An average broadcast TV campaign in Ecuador gets: 19

Million views

Base: 400 GRP. Source: Kantar Ibope Ecuador. January to November, 2017. Total Population 3+: 4,850,550. Real Data: 19,402,200 An average broadcast TV campaign in Finland gets: 21

Million views

Base: 400 GRP. Source: Dagmar Media. Gross contacts 21 996 000: All population 4+ Target group size: 5 249 000. 3 weeks (weeks 38-40/2018) An average broadcast TV campaign in France gets: 231

Million views

Base: 400 GRP. Source: Médiamétrie 57,974,000 equipped TV 2016 An average broadcast TV campaign in Ireland gets: 17

Million views

Figures based on an average campaign of 400 TVRs (individuals) using the 2018 TV universe Source: TAM Ireland An average broadcast TV campaign in Italy gets: 235

Million views

Base: 400 GRP. Source: AUDITEL, Year 2017, individuals +4 y.o. An average broadcast TV campaign in Mexico gets: 223

Million views

Base: 400 TGRPS. Source: Nielsen IBOPE Mexico. P4+, 12nd to 25th June 2017 – Total Nacional. (Free TV + Cable) An average broadcast TV campaign in the Netherlands gets: 63

Million views

Base: 400 GRP. Source: 2016 Stichting KijkOnderzoek (SKO) An average broadcast TV campaign in Peru gets: 52

Million views

Base: 404.2 GRP%. Source: TV Data 8.0 (Kantar Ibope Media) June of 2017. Target: Total (Lima + 6 cities) Population 13,040,400. Actual Figure: 52,709,296 An average broadcast TV campaign in Poland gets: 144

Million views

Base: 400 GRP. Source: Nielsen Audience Measurement Poland, 2018, All individuals 4+. An average broadcast TV campaign in Russia gets: 280

Million views

Base: 400 GRP. Source: MediaScope, 4+, period April 2018, 100+ (MediaScope Universe, cities with a population of 100 thousands of people and more), NSK LLC An average broadcast TV campaign in Slovenia gets: 7

Million views

Base: 400 GRP. Source:AGB Nielsen, Total individuals. Q1 2018. Actual figure: 7,552,659 An average broadcast TV campaign in Spain gets:

148

Million views

Base: 400 GRP. Source: Kantar Media, Spain, Target all adults, May 2018. 45% Atresmedia, 45% Mediaset, 5% Pulsa and 5% Forta An average broadcast TV campaign in Sweden gets: 38.5

Million views

Base: 400 GRP. 2weeks. 3-99yrs. 1+ reach 59,7% Frequency 6,7 5 750 000. Source: Advantedge K2 An average broadcast TV campaign in French & German Switzerland gets: 28

Million views

Base: 400 GRP. Source: Mediapulse TV panel (MediaWizard), D-CH + F-CH, March 2018, Adults 15+ An average broadcast TV campaign in the UK gets: 238

Million views

Base: 400 GRP. Source: Thinkbox: TV Advertising’s Killer Charts, May 2018 – based on BARB 2016. An average broadcast TV campaign in Ukraine gets: 138

Million views

Base: 400 GRP. Source:PPM Nielsen Ukraine, January to June 2018, Total TV, Audience: Universe (All people) An average broadcast TV campaign in the U.S. gets: 1.3

Billion views

Base: 400 GRP. Source: Nielsen Universe Estimates 2018/2019, P2+ TV Population: 315,600,000 Resilience TV viewing is steady throughout a decade of innovation and different stages of life “We're back on TV since April 2018 which I'm proud of because we should be, and it has been a productive channel for us in the past, and the broad reach nature of our product enables TV to work for us.”

Jonathan Beamer, CMO of Monster September 2018

Source: https://adage.com/article/cmo-strategy-columns/tv-advertising-works/314810/ Despite a decade of potential disruptions, TV viewing on a TV set has remained remarkably stable Hours of Linear TV viewed on a TV set per day

Metro Regional 80% Internet 3:31 connection 3:26 3:28 3:21 3:22 3:21 3:20 3:23 3:14 3:14 3:10 3:13 3:10 3:08 3:10 3:08 3:09 3:09 3:03 3:05 3:01 2:58 2:55 2:47 2:42 2:27

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Source: OzTAM Metro, RegTAM Regional Agg+WA, Total Ppl, Average Time Viewed (Universe) HH:MM, Total TV, 0200-2600. Jan 2005 To Dec 2017. Includes live viewing and playback through the TV set at the time it is watched within 28 days. Time bands use the industry standard 26-hour TV clock: 0200-2600. Does not include any live streaming or VOD AUSTRALIA Hours of TV viewed on a TV set per day

69% 86% Internet Internet user user

3:06 2:58 2:52 2:47 2:49 2:48 2:51 2:37 2:42 2:36 2:33

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

The pink line represents the average time spent (02:47)

Source: AGTT/GfK: TELETEST, TV viewing time, people 12+ AIM (Austrian Internet Monitor) AUSTRIA Hours of TV viewed on a TV set per day

70.7% Internet 33.8% 5:39 access 5:39 Internet access 4:56 5:03 4:46 4:36 4:33 4:36 4:34 4:32 4:36

* *

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018**

The pink line represents the average time spent (04:45)

Source: Kantar IBOPE Media – MW Telereport – Jan’07 to May’18 – (main broadcast television) (**) May´18 - Target: Viewers from Atlas Globo – 202.420.696.. Internet data source: Internet World Stats – Internet Usage and Population Statistics (December 31, 2017). (*) Brazilian version. BRAZIL Hours of TV viewed on a TV set per day

7% 78% Smartphone Smartphone penetration penetration 4:07 4:07 4:01 4:01 4:02 3:59 3:55 3:45 3:45 3:49 3:30

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Source: Numeris PPM Total Canada, Total TV, A18+, M-Su 2a-2a, Consolidated, All Locations, Calendar years. OMD Canada, Media Technology Monitor. Smartphone penetration figures: MTM. CANADA Hours of TV viewed on a TV set per day

31.2% 77.5% Internet Internet access access

4:01 3:51 3:49 3:48 3:51 3:48 3:48 3:43 3:45 3:45 3:42 3:37 3:37

* * *

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

The pink line represents the average time spent (03:46)

Source: Source: Kantar Ibope Media, ATS variable used to extract this information. Channels - MEGA - TVN - CHV - LA RED - CANAL 13 - UCV + TOP 15 CABLE. Total population 4+.Internet data source: Internet World Stats – Internet Usage and Population Statistics (December 31, 2017). Services launch Dates Source: Centro Internacional CHILE TV Abierta (*) local version. Hours of TV viewed on a TV set per day

22.8% 63.2% Internet Internet access access 3:44 3:48 3:44 3:33 3:20 3:21 3:25 3:20 3:15

2:53 2:46 * * *

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

The pink line represents the average time spent (03:22)

Source: Ibope, Universe: 19.368.910 - (*) local version. Internet data source: Internet World Stats – Internet Usage and Population Statistics (December 31, 2017). COLOMBIA Hours of TV viewed on a TV set per day

6.1% Internet 79.9% access Internet access*

4:08 4:08 4:02 4:04 3:59 3:56 3:57 3:55 3:51 3:50 3:46 3:42 3:45

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

The pink line represents the average time spent (03:55)

Source: Kantar Ibope Media Ecuador. January 1, 2006 to June 30, 2018 – Broadcast TV. Internet Data Source: IInternet World Stats – Internet Usage and Population Statistics (December 31, 2017). (*) Estimated 2018´s number. ECUADOR Hours of TV viewed on a TV set per day

2:56 2:48 2:50 2:52 2:55 2:54 2:51 2:52 2:46 2:49 2:48

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

The pink line represents the average time spent (02:37)

Source: Finnpanel Oy, TAM, 2018. FINLAND Hours of TV viewed on a TV set per day

43% 77% Internet Internet access access

3:50 3:47 3:46 3:41 3:44 3:43 3:26 3:24 3:27 3:24 3:25 3:32

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

The pink line represents the average time spent (03:35)

Source : Médiamétrie - Médiamat – Daily viewing hours, modeled and consolidated - Monday-Sunday, 3h -27h the next day – base 4+, equipped with TV FRANCE Hours of TV viewed on a TV set per day

55% 81% Internet Internet access access

3:57 3:59 3:56 3:54 3:54 3:57 3:59 3:58 3:46 3:47 3:43 3:46 3:41

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

The pink line represents the average time spent (03:52)

Source: AGOF internet facts 2005-IV; AGOF digital facts 2017-12; AGF videoresearch in collaboration with GfK; videoScope 1.1, 01.01.2005-31.12.2017, SevenOne Media GERMANY Hours of TV viewed on a TV set per day

57% 89% Internet Internet access access

03:55 03:49

03:25 03:16 03:23 03:16 03:06 03:14 03:14 03:01 03:05 03:06 *

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 The pink line represents the average time spent (03:19)

Average time spent per person Source: TAM Nielsen – Jan’07 to 18 Jul’18 – (main broadcast television) 2007 % of households with internet access source: CSO.ie ICT Ireland 2007 IRELAND 2017 % of households with Internet access source: CSO.ie Hours of TV viewed on a TV set per day

50,3% 82,2% Internet Internet Access access

4:14 4:14 4:06 4:09 4:07 3:51 3:59 4:00 3:57

2009 2010 2011 2012 2013 2014 2015 2016 2017 The pink line represents the average time spent (04:05)

Sources – Internet access: Audiweb Trends, September 2009; Auditel/Audiweb establishment survey 2017 (Households with Internet access via at least one device). Hours of TV viewed: Auditel. Target: Individuals +4 y.o. ITALY Hours of Broadcast TV viewed on a TV set per day

3:26 3:24 3:17 3:19 3:21 3:13 3:11 3:15 3:08 3:06 3:06 3:08 3:00 2:54

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

The pink line represents the average time spent (03:12)

Source: SKO. Population 6+ NETHERLANDS Hours of Broadcast TV viewed on a TV set per day

21.1% 67.6% Internet Internet access access 4:31 4:21 4:24 4:23 4:25 4:14 4:07 4:06 4:07 4:08 4:10

* *

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

The pink line represents the average time spent (04:16)

Source: Kantar Ibope Media. Total Population (age +4 in 2007 to 2011; age 3 to 99 in 2012 to 2017). Lima + 6 Cities. 07:00 a.m. to 12:00 a.m.. Mon to Sun – Free-to-air TV (main broadcast television). Internet World Stats – Internet Usage and Population Statistics (December 31, 2017). Services launch Dates Source: Centro Internacional TV Abierta (*) local version. PERU Hours of TV viewed on a TV set per day

78,5% 41,4% Internet Internet access access

6:08 6:09 6:14 5:52 6:00 5:41 5:32 5:28 5:32 5:36 5:39

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Source: Nielsen Audience Measurement Poland, Target group: All 4+, ATS; Internet access: Kantar Millward Brown POLAND Hours of TV viewed on a TV set per day

5% 74% Internet Internet access access

4:06 4:08 3:58 3:59 4:04 4:02 3:54 3:48 3:36 3:43 3:47 3:46 3:42 3:46 3:40 3:29

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

The pink line represents the average time spent (03:45)

Source: MediaScope, 4+. Average time spent is from 1999 to 2017 – see behind table for full figures. RUSSIA Hours of TV viewed on a TV set per day

57.6% 81,7% Internet Internet access access 5:11 5:15 5:00 5:04 4:51 4:52 4:56 4:46 4:39 4:32 4:35

* *

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

The pink line represents the average time spent (04:53)

Source: AGB Nielsen Media Research – Jan’07 to Dec‘18. / Target Group total individuals, total television. Internet Data: Source SURS, HousEholds 2007 & 2017 SLOVENIA Hours of TV viewed on a TV set per day

76.5% 90.3% Internet Internet Access in access 2007 3:14 3:07 3:09 3:01 2:56 2:57 2:58

2011 2012 2013 2014 2015 2016 2017

Source: KCC, “2017 Research on Broadcasting Media Usage Behavior” SOUTH KOREA Hours of TV viewed on a TV set per day

20% 38% 61% 76% Internet Internet Internet Internet access access access access

4:06 4:05 4:00 3:59 3:55 3:53 3:51 3:44 3:47 3:47 3:45 3:37 3:39

ESPAÑA

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 The pink line represents the average time spent (03:51)

Source: Online: EGM / TV: Kantar Media. Pyb. All day. Ind. 4+. TTV. SPAIN Hours of TV viewed on a TV set per day

86% 100%111111 Internet Internet111 access access

2:45:51 2:45:50 2:43:33 2:37:23 2:40:02 2:42:06 2:38:53 2:32:44 2:34:52 2:28:22 2:19:58 2:09:58

2006

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

The pink line represents the average time spent (02:34)

Source: MMS Advantedge, 3-99yrs, total TVviewing, 2007-2017 fullyear, 2018 jan-sept. SWEDEN Hours of TV viewed on a TV set per day

40% 89% Internet Internet access access

2:34 2:27 2:25 2:26 2:19 2:21 2:20 2:16 2:09 2:08 2:04 2:04 2:01

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 The pink line represents the average time spent (02:14)

Source 2000-2012: Mediapulse Fernsehpanel, (GfK) TV Nutzung D-CH; 3+, 24h, SD (TV Nutzung in Min. pro Tag). Source 2013 onwards: Mediapulse Fernsehpanel (Kantar), TV Nutzung D-CH, Overnight+7. Source digital: Net-Metrix Base 2017- 2, Bundesamt für Statistik, widest circle of users SWITZERLAND Hours of TV viewed on a TV set per day

Commercial hours Non-commercial hours 62% 91% Internet Internet access access* 4:02 4:02 4:01 3:52 3:38 3:44 3:45 3:41 3:36 3:36 3:32

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

The pink line represents the average time spent (03:45)

Source: BARB, 2007-2017, individuals. TV set viewing within 7 days of broadcast. *Ipsos Tech tracker Q4 2017 UK Hours of TV viewed on a TV set per day

19.9% 73.3% Internet Internet access 4:22 access 4:09 4:07 4:01 4:03

3:27 3:31 3:28 3:30 3:35 3:32 3:14

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

The pink line represents the average time spent (3:45)

Source: GfK Ukraine – Markdata – Jan’07 to Dec’13. Nielsen Ukraine - Markdata – Jan`14 to June`18 Internet Data: TNS Ukraine, Galileo , MMI Ukraine’2007/4 – Dec`07, MMI Ukraine’2018/2 – June `18 UKRAINE Today’s younger generation is tomorrow’s heavy TV viewers Australian Millennials’ TV viewing increases as they get older and have kids

Average hours viewed per day

16-24 25-34 25-34 with children

1:39 1:32 1:35 1:20

0:52 0:47

Metro Regional

Source: OzTAM Metro, RegTAM Regional Agg+WA, Total Ppl, Average Time Viewed (Universe) HH:MM, Total TV, 0200-2600. Jan 2018 to June 2018 .Includes live viewing and playback through the TV set at the time it is watched within 28 days. Time bands use the industry standard 26-hour TV clock: 0200-2600 AUSTRALIA Belgian Millennials’ TV viewing increases as they get older and have kids

Average hours viewed per day

15-24 25-34 25-34 with children

2:32 2:15 2:04 1:51

1:21 1:14

Belgium North Belgium South

Source: CIM TV 2017, TTV, Viewing time per individual (ATV) BELGIUM Brazilian Millennials’ Broadcast TV viewing increases as they get older

Average hours viewed per day

16-24 25-34

5:11 4:59

Source: Kantar IBOPE Media – MW Telereport – Jan’18 to May’18 – (main broadcast television - Target: Viewers from Atlas Globo – 202.420.696 . Total Connected. BRAZIL Colombian Millennials’ TV viewing increases as they get older

Average hours viewed per day

18-24 25-39

2:23

2:00

TOTAL TV

Source: Ibope, Universe: 19.368.910 . Total TV ( Broadcast TV + Cable) - Cable = Channels disaggregated by Ibope COLOMBIA Czech Millennials’ TV viewing increases as they get older and have kids

Average hours viewed per day

15-24 25-34 25-34 with children 3:06

2:26

1:13

Source: y2017, ATO - Nielsen Admosphere, TV live + TS0-3 CZECH REPUBLIC Finnish Millennials watch TV

Average hours viewed per day

15-24 25-34 TV + Other screens

2:39

1:21

TOTAL TV

Source: Finnpanel, TAM, Jan.-Sept. 2018 FINLAND Italian Millennials’ TV viewing increases as they get older and have kids

Average hours viewed per day

15-24 25-34 25-34 with children

03:02

02:41

01:59

00:08 00:07 00:04

TV Broadcaster VOD (PC only)

Source: Auditel – Audiweb Objects (Main TV broadcaster ) - Year 2017. Broadcaster VOD: only consumption via Desktop PC. ITALY Mexican Millennials’ TV viewing increases as they get older

Average hours viewed per day

16-24 25-34

2:33 2:12

Total TV

Source: Nielsen IBOPE Mexico. P4+, Jan - Dec 2017 Universe P 16-24: 9,328,950 - P 25-34: 7,897,620 Total TV (Free TV + Cable + VideoGame + DVD + OTT) MEXICO Dutch Millennials’ TV viewing increases as they get older and have kids

Average hours viewed per day

13-19 20-25 20-34 with children

1:43 1:33

1:01

Source: SKO NETHERLANDS Peruvian Millennials’ TV viewing increases as they get older

Average hours viewed per day

16-24 25-34

6:57 6:45

Source: Media Work Station (Kantar Ibope Media) ATS / 7 a.m. – 12 a.m. / January 1st to December 31st of 2017 / Target: Lima + 6 Cities. Total TV (Free-to-air, Cable and others) PERÚ Polish Millennials’ TV viewing increases as they get older and have kids

Average hours viewed per day

16-24 25-34 25-34 with children 3:42

3:03

1:35

Source: Nielsen Audience Measurement Poland 2017, ATV POLAND Russian Millennials’ TV viewing increases as they get older and have kids

Average hours viewed per day

15-24 25-34 25-34 with children

2:48 2:51

1:45

Source: MediaScope, 4+, Jan-Jun 2018 RUSSIA Slovenian Millennials’ TV viewing increases as they get older

Average hours viewed per day

15-24 25-34 35-44 3:45

2:58

1:37

Source AGB Nielsen, Average time viewed. Q1 2018 SLOVENIA Spanish Millennials’ TV viewing increases as they get older and have kids

Average hours viewed per day

15-24 25-34 25-34 with children

2:34 2:39

1:48

Source: Kantar Media. Spain. Linear TV. All day. January-August 2018 SPAIN Swedish TV viewing increases as they get older and have kids

Average hours viewed per day

15-24 25-34 20+ with children 0-6yrs 20+ with children 7-19yrs

1:42

1:11 1:13

0:35

Source: MMS Advantedge 2018 jan-sept SWEDEN Swiss Millennials’ TV viewing increases as they get older

Average hours viewed per day

15-24 25-34

2:47

1:59

Total TV

Source: Mediapulse TV-Panel (Instar Analytics), Nat-CH, 01.01.-31.12.2017, incl. guests, Overnight+7, average viewing time SWITZERLAND British Millennials’ TV viewing increases as they get older and have kids

Average hours viewed per day

16-24 25-34 25-34 with children

2:40

2:13

1:36

0:36 0:31 0:26 0:22 0:21 0:16 0:15 0:15 0:15

TV on a TV set Broadcaster VOD sVOD (e.g. Netflix) Other Online Video including YouTube / Facebook

Source: Touchpoints 2017, IPA. Base: 16-24, 25-34, 25-34 with children UK Ukrainian Millennials’ TV viewing increases as they get older

Average hours viewed per day

15-24 25-34 35-44 03:51:50

03:23:18

02:11:43

Source: PPM Nielsen Ukraine January to June 2018 | Total TV | Audience : Universe (All people), Average viewing time. UKRAINE American Millennials’ TV viewing increases as they get older and have kids

Average hours viewed per day

15-24 25-34 25-34 with children

1:45 1:40

1:00

Source: Nielsen R&F Time Period Report, Live +7, Q2 2018 through 6/26/18, “TV” reflects all ad-supported broadcast & cable TV (includes Hispanic). US Popularity TV has by far the biggest share of attention “TV remains very important for us. It’s still a very, very important way for us to drive mass reach, and the right reach as well. “

Andrew Clarke, CMO of Mars February 2017

Source: http://www.campaignlive.com/article/exclusive-q-a-mars-cmo-andrew-clarke-transparency-faith-super-bowl-fighting-agencies/1422939#dkUSjhX7xwxTDtp4.99 TV is 86% of video time in Austria 14+ 2.2% 11.6%

Average video time per day Live TV 4.1% Adults 14+: 225 minutes 4.9% 14-29: 212 minutes Playback TV 14-29 4.6% 30.1%

Broadcaster VOD 48.0%

Oher online video

DVD 13.7% 4.1% 76.7%

Source: Bewegtbildstudie (AGTT/RTR) Jan/Feb 2018 AUSTRIA TV is 88% of video time in Finland 14+ 11%

Average video time per day 2% Live TV All individuals: 172 minutes 7% 27% Time-shifted viewing 1-7 days 15-24

DVD / Blu-ray / VHS

Other TV screen use 2%

5% 65%

81%

Source: Finnpanel 2016 TAM FINLAND TV is 91% of video time in France 15+ 7% 2%

Live TV 8%

24% Other TV viewing (tsv + catch-up + Live TV on 15-24 other screens) VOD/SVOD

53% 8% Other videos on the internet or IPTV

15%

83%

Source : Médiamétrie – Estimations based on Médiamat panel data in 2017, Global TV april-june 2017. Internet Computer and Video Computer Médiamétrie/NetRatings. Internet mobile, Internet tablet in 2016. FRANCE TV is 88% of video time in Germany 14+ 4% 2% 6%

TV classic 3% 3%

16% TV via alternative access 14-34 Free online video

Pay VoD 53% 19%

DVD/Blu-ray

Cinema 8%

85%

Source: ViewTime Report Q3/2017 – Q2/2018, SevenOne Media/forsa. Alternative TV usage: Usage of linear TV program via internet stream, TV card or DVB-T on laptop, PC, smartphone or tablet; Base: A 14+, n=7,515 GERMANY TV is 84% of video

1.3% time in Ireland Adults 15+ 0.7% 7.5% 0.7%

3.3% Average video time per day Live TV 2.6% 2.5% 1.5% Adults 15+: 221 minutes 1.8% Recorded TV 13.1% 15-34: 212 minutes 15-34 NET "On Demand" / From Players 12.2% 6.4% Stand alone video service / Paid for service 53.3% 5.0% Short form video

DVD 16.1%

Pay Per view Sports 71.6%

Other Internet

Source: Ipsos MRBI 15-080245/TAM Viewing habits 2016. Base: All Respondents 15+ (Time Weighted) 21st Jan-14th Feb 2016 IRELAND TV is 94% of video

1.6% time in Italy All individuals 1.3% 2.7%

Average video time per day TV 4.0% 1.8% All individuals: 292 minutes 5.4% YouTube 15-34: 180 minutes 15-34 Facebook

Other

88.8%

94.4%

Source: AUDITEL / COMSCORE March 2016 ITALY TV is 88% of video time

All individuals 0.3% in the Netherlands 0.6% 0.5% 6.2% 2.4% 2.0% Average video time per day 0.3% Live TV 0.3% 1.2% 1.5% All individuals 13+: 225 minutes 9.8% Playback/catch-up TV 16-24: 138 minutes Other TV content 14.2% 9.7% 16-24

Broadcaster VOD 42.7%

YouTube 8.5%

Facebook 0.9% 7.5% Other online video 66.0% Online 'adult' XXX video 18.8% 6.5% Cinema

Subscription VOD

Source: SKO, GfK GXL for online and Bioscoopmonitor for cinema. 2017/ HY2018 NETHERLANDS TV is 75% of video time in Poland All 16-64

16.0% Average video time per day All 16-64 = 229 mins

9.0%

Live TV 13% 62%

TSV+BVOD

SVOD

YouTube

Source: TV Nation Poland 2018, CAPI, n=612, TG: 16-64, february 2018 POLAND TV is 91% of video time in Russia All 15+ 7% 3%

Live TV (on TV set) 5%

2% Live TV via OTT-services

TV-content VOD

VOD (long form)

Sponsored content 3%

OOH 4%

Cinema 4%

Radio 6% Magazines/Newspap er 7% Press articles 8%

None of the above 27%

Source: YouGov/SNPTV « Media behaviors». Nov 2017 – Base : 1 007 individuals representative of the national French population, aged 18 and more. FRANCE TV is by far the most trusted form of advertising

TV (Free + Pay) 52.4% Radio 29.3% Internet 28.7% Promotional brochures 21.7% Newspaper 12.3% Magazine 8.5% Supermarket commercials 6.2% Cinema 5.5% Others 5.2% None 0.1%

Source: IPSOS; General Media Study (Jan – Dec 2017) MEXICO TV is by far the most trusted form of advertising

% of adults who consider the following medium as credible

TV 50%

Print Newspapers 39%

Online 36%

Radio 14%

Source IPG Mediabrands Netherlands 2017, % of adults 15-65 that consider source as most trustworthy for news backgrounds NETHERLANDS TV is by far the most trusted form of advertising

% of adults who consider the following medium as credible

TV 53%

Online 18%

Radio 14%

Print Newspapers 7%

Magazine 1%

Source: IPSOS Media Images. Fieldwork: Nov to Dec 2016. Which of the following media do you consider to be credible? Base: 800 interviewed people PERU TV is by far the most trusted form of advertising

Newspapers Websites Radio Magazines

13% 9% 8% 8%

42% YouTube Social media Search Outdoor

TV 6% 5% 4% 3%

Source: TV/Ad Nation, 2016, Ipsos Connect/Thinkbox, adults 15+. Question: “In which, if any, of the following places are you most likely to find advertising that you trust?” UK TV ads makes us act

Most importantly, the attention that TV ads garner leads to more consumer action than any other medium: • 46% more than Search Engines • 68% more than Social Networks • 90% more than Online Videos

57% 56% Trust Action 54% 54% 55% 54% 50% 47% 46% 44% 45% 38% 39% 39% 36% 36% 34% 33% 32% 30% 28% 29% 27% 26% 27% 23%

Ads on TV Ads in Newsp Ads on Radio Ads in Mag Billboards on Ads before TV Prog Prod Ads in Search Online Video Ads on Soc Online Banner Text Ads on Ads on Mobile OOH Movies Placem Engine Ads Netw Ads Mobile Phones Devices

Source: Nielsen, ACA – Leading Canadian Marketers Survey Nov. 2015/Jan. 2016, A18+ Q1: To what extent do you trust the following forms of advertising? – Trust completely + Trust somewhat. Q2:To what extent do you take action on the following forms of advertising? – Always take action + Sometimes take action CANADA TV ads have the most influence on purchase

60% 61% % trusting % reporting purchase influence 58%

45% 45% 43% 41% 42% 42% 38%

31% 30%

TV Print Online Social Media Out-of-home Radio/Podcast

Source: Marketing Charts Study, Dec’17/Data Source: Clutch US TV drives sales

TV has a higher impact rate than all other media combined

58%

22%

13% 6%

TV Offline (OOH, Print, Radio) Online video Online (excluding video)

Source: 2016 Research done by Starcom/Publicis Media, based on 120 econometric/effectiveness models (46 brands, 6 categories). POLAND TV is the most useful media throughout all the decision-making process

TV Newspapaer Internet(Desktop) Internet(Mobile)

36 32 32

18 17 17 17

16 13 13 12 12 11 8 9

STEP 1 STEP 2 STEP 3 STEP 4 Attention Favorable Impression Develop & Analyze alternatives Purchasing

Source : KOBACO, “2016 Media & Consumer Research”, Base : n=5000 duplicate response, unit=% SOUTH KOREA TV is the most powerful media in terms of reach and advertising acceptance

High Terrestrial TV Mobile Cable TV

PC R e a c Radio h Newspaper

Low Advertising Acceptance High

Source : KOBACO, “2016 Media & Consumer Research”, Base : n=5000 duplicate response, unit=% SOUTH KOREA TV advertising gets the most attention

Newspaper & Radio magazines Websites 3% 6% 9%

TV 54% Outdoor Leaflet/Flyer 15% 7%

Source: AGTT-Werbewirkung, Integral 2017, people 14+, CATI AUSTRIA TV advertising gets the most attention

How does TV compare to video ads on other platforms? Canadians are most likely to watch video advertising when it’s on a TV set. • 3x more likely to watch than on a desktop or laptop (31% more likely for Millennials) • 3x more likely to watch than on a mobile device (23% more likely for Millennials)

59%

TV Set 38% 31% 29% Desktop/ Laptop

18% 19% Phone/ Tablet

18+ 18-34

Source: nlogic thinktv OmniVu Survey, March 2018 Q. Which one of the following types of VIDEO advertising are you MOST likely to watch? Commercials viewed on a... CANADA TV advertising gets the most attention

For Millennials, TV advertising is the most likely to stick in memory and make brands recognizable

40%

31% 28% 21% 21% 17% 14% 12% 13%

Sticks in your memory Makes brands/ products more Draws your attention to a product/ recognizable brand you hadn't heard of TV Social Media YouTube

Source: Ad Nation 2017 thinktv/Ipsos October 2017: Millenials 18-34 In which of the following media are you most likely to find advertising that…? CANADA Eurisko –GFK TSSPTV 2017/A advertising gets the most attention

How much attention do you usually pay to… (Much + Enough attention)

Concentration index

100

46 45

TELEVISION (SPOTS / TELEPROMOTIONS) RADIO (SPOTS) PRESS (NEWSPAPERS / MAGAZINES) INTERNET (DISPLAY / VIDEO ADS)

Source: GFK TSSP (September 2016 – July 2017). Sample: 12.000 Adults +14 y.o. ITALY TV advertising gets the most attention

60%

35% 33%

26% 26% 25% 25% 25%

TV OOH along the Internet ads Ads in spaces in Radio ads Ads in shop Ads in Newspapers Ads in public roads public transport windows transport stops' showcases

Source: M'Index 2018/1 quarter – Russia, urban population 100+, age 16+ RUSSIA TV advertising gets the most attention

Q: On which media, do you pay more attention when watching video?

30%

49%

Mobile 9%

PC 12%

No difference

Source : KOBACO, “2016 Media & Consumer Research”, Base : n=5000 , unit=% SOUTH KOREA TV advertising gets the most attention

Newspapers Radio Websites Magazines

26% 17% 13% 12%

33% Outdoor Social media Mobile apps

TV 11% 7% 5%

Source: MA Strategy Consumer 2017. Switzerland. Individuals 14+. Question: ‘How often do you pay attention to advertising on the following media? Answer: Media XY, every day / many times per week’ SWITZERLAND TV advertising gets the most attention

16-65 16-34 35-54 55-65

58 56 55 56

36 34 32 32 29 26 25 26 25 26 25 26 25 23 22 21 18 19 19 19 18 19 18 18 18 17 16 16 16 14 15 15 14 14 15 12 12 11 10 6

TV Ads OOH Ads Internet Ads Instore Ads Transport Ads Print Newspaper POS Ads Metro Ads Radio Ads Magazine Ads Ads in Cinema Ads

Source: TNS, MMI survey H1 2017, age 16-65 50k+, Sample: 6 704. % of audience which paid attention to the mentioned type of ads. UKRAINE TV advertising gets the most attention

% of viewers who reported full or nearly-full attention

Tablet Laptop Smartphone

29% 17% 20% 23% TV

Source: CRE and Hub Research custom study. “New study finds that TV outperforms Digital platforms in viewer ad attention & recall” 6/26/16 US TV ads are more impactful

% Lift driven by TV only & Digital only

15%

7% 62%

38% 37% 30%

Brand Familiarity Brand Opinion Brand Recommendation Brand Association

TV only Digital only

Source: IAB / Research Now Cross Media Effectiveness Study, January 2017; Digital only – Desktop + Mobile Web US TV is so impactful that it accounts for the majority of all video advertising time In Austria, TV accounts for 88% of all Adults 14+ video advertising time 11.9%

Average video advertising time per day

Adults 14+: 220 minutes 30.2% 14-34 14-34: 190 minutes

69.8%

TV content

Video

88.1%

Source: Bewegtbildstudie (AGTT/RTR) Jan/Feb 2018 AUSTRIA In Italy, TV accounts for 98% of all video Adults 15+ 1.2% 0.5% advertising time 2.1% 3.1% Average video advertising time per day Adults 15+: 25 minutes 15-34 15-34: 15 minutes

Live TV 94.8%

Others

YouTube 98.2%

Source: AUDITEL / COMSCORE March 2016 ITALY In the UK, TV accounts

0.9% for 95% of all video Adults 0.4%3.9% 2.5% advertising time 6.6% 2.9% 6.3% Average video advertising time per day 0.7% 4.8% All individuals: 21 minutes 16-34 16-34: 14 minutes 9.0%

Live TV Playback TV

76.3% Broadcaster TV Cinema

Other online YouTube 85.8%

Source: 2017, BARB / comScore / Broadcaster stream data / OFCOM Digital Day / IPA Touchpoints 2017 / Rentrak UK Effectiveness Advertisers invest in TV advertising because it pays back “According to the ad industry, TV has been ‘dead’ for 10 years. But we haven’t found that to be true. TV remains the top mass-media channel for us and it has a great impact across sectors. Today, we attribute TV across continents and optimize campaigns at a much more granular level.”

Aleksej Koscejev, Global Head of Offline and Performance Marketing, Delivery Hero September 2018

Source: https://tvsquared.com/wp-content/uploads/2018/09/Delivery-Hero-Case-Study_2018.pdf TV is the most efficient media channel

When indexed across advertisers drawn from 4 of the biggest sectors – FMCGs, Auto, Finance, and E Commerce. Tv is almost twice as efficient as Search – which index's 57% of Tv’s efficiency.

Overall Efficiency: Media Channel ROI Indexed to TV 100%

57% 52%

29% 22% 22% 18%

Television Search Radio Print OOH Online Video Online Display

Source: Payback Australia Study. Ebiquity 2017 AUSTRALIA TV is the most effective medium

Effect of adding a medium to the mix - % increase in average number of very large business effects from adding TV (e.g. market share, brand loyalty, profit, sales, etc.)

29%

20% 17% 15%

10% 7% 6% 6% 3% 2%

TV Outdoor Radio Press DM Online PR Promos Sponsorship Cinema

Source: Media in Focus, 2016, Binet & Field IPA UK TV is becoming more effective

% increase in average number of very large business effects from adding TV (e.g. market share, brand loyalty, profit, sales, etc.)

40%

27%

12%

1980 - 1996 1998 - 2006 2008 - 2016

Source: Media in Focus, 2016, Binet & Field IPA UK TV generates almost thrice the brand recall of YouTube

42%

32%

23%

15%

TV News site YouTube YouTube YouTube ad completed average ad stopped

Source: IP Belgium + Mind Insights 2016, research by Mind Insights based on Eye-tracking, 84 French speaking persons between 20-60 years old BELGIUM SOUTH TV ads are the best for brand building

TV advertising is the most memorable, draws the most attention, and makes brands more recognizable

50% 48%

36%

16% 11% 8% 9% 5% 7%

Sticks in your memory Makes brands/ products more recognizable Draws your attention to a product/ brand you hadn't heard of TV Social Media YouTube

Source: Ad Nation 2017 thinktv/Ipsos October 2017 Q. In which of the following media are you most likely to find advertising that…? CANADA TV ads are the best for brand recall

Percent who correctly recall half or more of advertisers

62%

47% 45% 46%

Television Computer Tablet Smartphone

Source: Evaluating Engagement & Recall by Platform. Council for Research Excellence, June 2016, A18+. QF3B: During the show, did you see commercials for any of these brands/products? – Total or 38 national ads tested across five shows. CANADA TV ads are the best for brand recall

Q: What kind of advertisements is the most memorable to you?”

54%

15%

7% 4%

Television Web E-Mail Smartphone

Source: Nielsen homescan panel survey; Adult population. March 2017. Answers from almost 18.000 respondents who have been asked the following question: “What kind of advertisements is the most memorable to you?” ITALY TV ads are the best for brand recall

Which media do you think that the advertising generates more recall of the brands?

69%

10% 6% 5% 4.39% 4% 2%

Television Online Print media Social Network Cinema Radio Outdoor

Source: TOLUNA. 1.231respondants. May 2018 SPAIN TV ads are the best for brand recall

% of viewers able to identify half or more advertisers after viewing content

62%

47% 45% 46%

TV Tablet Computer Smartphone

Source: CRE and Hub Research custom study. “New study finds that TV outperforms Digital platforms in viewer ad attention & recall” 6/26/16 US TV is the most efficient medium to drive sales

Relative lift factor on outcomes

3.5 TV

3 Digital 2.8

2.4 Radio

2 Search

1.4 1.2 1 0.8 0.8 0.5 0.4 0.4 0.4 0.3 0.2 0.1 0.1 0.1 0.1

Auto Consumer Electronics - Retail Finance QSR CPG

Source: GroupM Canada, 2015-16, Econometric Marketing Mix Models of clients across 5 categories: Auto, Retail, Consumer Electronics, Finance, Quick Service Restaurant (QSR) & Consumer Packaged Good (CPG); Report “Target the (Whole) Market” CANADA TV is the most efficient medium to drive sales

63% of TV campaigns have an immediate impact on the product inventory of the advertised brand +22% lift factor on average on short-term sales

Purchases from the product inventory of the advertised brand

+5% +28%

Unexposed households Exposed households

Source: MarketingScan. Findings based on campaigns since 2007 from Single Source TV-Achats. Base : 877 observations. FRANCE TV is the best media for market share growth

UK data shows TV as a strong media for market share growth.

Average market share points gained per annum

2.6%

2.1%

1.1%

No TV DR TV Brand TV

Source: Binet & Field 2016. Base: 2012-2016 cases. Brand TV refers to any TV advertising that isn’t DR i.e. not entirely call to action led. UK TV drives brand opinion and purchase intent

Impact by Media Channel – Any Exposure

6.6 5.8 5.2

2.4

1.4 0.9 0.3

Brand Opinion Brand Recommendation Purchase Intent

-3.2

-4.6 Any TV Exposure Any Desktop Exposure Any Mobile Exposure

Source: IAB’s Cross-Media Ad Effectiveness Study; Jan 2017; Well Known Food Brand Campaign; Tactics are NOT mutually exclusive US TV ads are most effective for driving sales 99% of the sales models showed that TV had a positive impact on driving traffic the websites and stores.

TV Online Newspapers SEM Radio Magazines OOH Cinema

99% 89% 81% 75% 58% 56% 35% 0%

Source: Dagmar & Screenforce Finland – Tv Advertising Effectiveness Study (Dagmar econometric sales models 2012 – 2016). FINLAND TV drives traffic to the web

▪ TV ads boost brands’ organic traffic* ▪ The organic traffic of an advertiser’s website during a TV campaign increases by 55% ▪ This increase is stronger for pure players

All advertisers Pure-players Multichannel advertisers

Campaigns 100% 50% 50%

Average organic traffic 55% 43% 66% increase in %

Source: SNPTV Guide 2018. Realytics - Classical space campaigns and sponsorship tracked between july 2016 and june 2017. *Direct + Search Engine Optimization (SEO) + Search Engine Advertising (SEA). Average organic traffic calculated from the organic traffic of the advertiser on its website and/or mobile app. FRANCE TV drives traffic to the web

Gross TV & Online investment of Travel-related e-commerce businesses

100

0 index with highest value = 100 Google Search Request TV Online

Source: Google Trends / Mediafocus AdWizzard SWITZERLAND TV drives traffic to the web

TV leads to increased searches, social actions and non-paid online video views of a brand’s TV ad.

22 “Emerging” Direct-Disruptor Brands: TV Spend vs. “Digital Actions” YOY % Increase 2016 vs. 2017

312%

206% 177%

93%

Total TV Spend Search Queries Social Actions Total Online Views Total Digital Actions (+177% YOY)

Source: TV spending based on VAB analysis of Nielsen Ad Intel data, TV spend (national cable TV, national broadcast TV, Spanish language broadcast TV, Spanish language cable TV, spot TV, syndication TV), CY 2016 & 2017. Digital actions based on VAB analysis of iSpot.tv data and reflects TV commercial-related searches (Google, Bing, Yahoo!), social actions (posts, likes, shares and comments related to TV ads on Facebook, Twitter, YouTube, iSpot.tv) and earned, not promoted, online video views of TV ads (YouTube, iSpot.tv). Digital actions are correlated to TV ad airing data. US Online brands see their online traffic strongly increase along with their TV adspend

Monthly website unique visitors comparison (in thousands)

Month prior to TV Monthly average: Company % difference launch TV launch-Jan 2018 Blink Health 261 449 +72% Chewy 1,732 5,570 +222% Each of the featured emerging Eloquii 165 200 +21% direct brands saw an immediate Flipp 2,133 6,835 +221% significant lift in website visits Harry’s 764 1,118 +46% once their first TV campaign MVMT 192 912 +375% launched. Nerdwallet 4,269 12,005 +181% Poshmark 5,865 10,680 +82% Remitly 117 269 +130% Saatva 184 343 +86% Stitch Fix 1,151 2,241 +95% Sun Basket 197 479 +143% ThredUp 2,554 2,991 +17% Top Hatter 1,891 4,317 +128%

Source: VAB analysis of comScore mediametrix multiplatform media trend data; total audience (Desktop P2+. Mobile 18+), February ‘15 – January ’18 (calendar months). VAB analysis of Nielsen Ad Intel data, TV spend (national cable TV, national broadcast TV, Spanish language broadcast TV, Spanish language cable TV, spot TV, syndication TV), Feb ‘15– Jan ’18 (calendar months). N/A = not enough traffic for comScore to measure. US TV advertising positively impacts the advertiser’s brand image

% of campaigns which had the following impact on the advertised brand

81% 73% 75% 74% 70% 62%

Strengthen trust Improve the engagement Improve the perceived Work on the dynamism Strengthen originality Improve recommendation quality

Source: SNPTV Guide 2018. Media Way – Kantar Worldpanel – Base: 350 TV campaigns. FRANCE TV is the greatest profit generator TV generates profit: $1 net invested in TV pays back $1.70 by FMCG companies

Source: Payback Australia Study Ebiquity Sep 2017-10 FMCG brands AUSTRALIA TV provides the best ROI for advertisers

126

55 46

30 29 28

TV Generalist SEM Social Networks Performance Internet Display Pre-Post Rol

Source: Study on investment trends in Marketing and Media, Trendscore 1S 2016. Marketing Directors were asked the top 3 media in terms of ROI, giving 3 points to the biggest ROI provider, 2 to the second and 1 to the third. SPAIN TV provides the best ROI for advertisers

Marketing Directors were asked the top 3 media in terms of ROI, giving 3 points to the biggest ROI provider, 2 to the second and 1 to the third.

2016 2017 158 147

45 41 39 40 37 30 33 30

TV Social Networks Search Engine Digital Performance Pre-roll ads Direct Marketing Marketing campaigns*

Source: Study on investment trends in Marketing and Media, Trendscore September 2017. *Campaigns with possible targeting, with purchase based on Cost Per Lead (a lead is an individual that has expressed interest in your (type of) product of service by completing a goal) SPAIN or Cost Per Action. Proportion of advertising-generated profit by medium

£5.00 Bubble size represents £4.50 % of total profit

£4.00 Total profit = all return (short + long-term) £3.50 generated over 3 years £3.00 Print: 18% TV: 71% Online Video: 4% £2.50 Radio: 3% £2.00

£1.50 OOH: 3%

TOTAL PROFIT ROI EFFICIENCY TOTAL £1.00 BREAK EVEN

£0.50 Online Display: 1%

£0.00 0% 10% 20% 30% 40% 50% 60% 70%

% OF BUDGET

Source: Thinkbox. ‘Profit Ability: the business case for advertising’, Nov 2017. Ebiquity ROI campaign database (Feb’14-May’17) & Gain Theory. Campaign obs: 1,954. Online Video includes Broadcaster VOD, YouTube, Facebook video & online programmatic video UK TV’s unrivalled scalability

£18,000,000 TV £16,000,000 Radio Press £14,000,000 Online Video £12,000,000 Online Display OOH £10,000,000

£8,000,000

£6,000,000

INCREMENTAL PROFIT RETURN INCREMENTAL £4,000,000

£2,000,000

£0 £0 £2,000,000 £4,000,000 £6,000,000 £8,000,000 £10,000,000

SPEND LEVEL

Source: Thinkbox.Profit Ability: the business case for advertising’, Nov 2017. Ebiquity ROI campaign database. Financial Services example. Online Video includes Broadcaster VOD, YouTube, Facebook video & online programmatic video UK Online brands love TV Online advertisers Advertising trust TV investment in % Despite the myth that Pure Players and online advertisers spend the majority of their advertising budget on online platforms, figures for some of the major advertisers show that they invest massively on TV. TV Online

95,9% 4,1%

78,3% 6,9%

83,2% 0,3%

79,6% 15,3%

99,5% 0,5%

100,0% 0,0%

92,6% 0,1%

99,7% 0,3%

Source: Arce media. Net investments . January-June 2018 SPAIN Online advertisers’ TV investment has grown significantly

$148 million is the amount invested in TV advertising by the top 20 online advertisers in 2017, compared to $125 million in 2016.

$33,057,000 $33,057,000 $19,847,000 $17,132,000 $10,764,000 $10,122,000 $8,348,000 $6,822,000 $6,808,000 $6,573,000 $6,467,000 $5,342,000 $4,231,000 $3,107,000 $2,747,000 $2,346,000 $2,172,000

$820,000 $820,000 $722,000 $469,000 $38,000 $38,000

Source: Adex Revenue Spend, Sub Category Online Top 20 spenders, and Metro Tv Spend, 2017 and 2016 AUSTRALIA Online advertisers’ TV investment has grown significantly

€ 84,6M gross is the amount invested in TV advertising by the top 9 pure player advertisers in 2017, compared to €81.6M in 2016.

29,323,332 18,285,938 11,490,272

9,042,651 3,216,559 2,221,155 2,549,840 4,077,539 4,413,251

Alza.cz Internet Mall Trivago Zonky LMC CZC.cz Heureka Shopping Invia.cz Zaplo Finance

Source: ATO – Nielsen Admosphere, Ad Intel Data; 2017 CZECH REPUBLIC Online advertisers’ TV investment has grown significantly

€ 545.1M gross is the amount invested in TV advertising by the top 20 pure player advertisers in 2017, compared to € 439.5M gross in 2016.

63,400,000 61,000,000 48,500,000 45,000,000 34,300,000 31,200,000 25,900,000 24,900,000 24,500,000 24,000,000 22,500,000 17,600,000 16,900,000 15,700,000 15,400,000 15,400,000 15,000,000 15,000,000 14,800,000 14,100,000

Source: SNPTV Guide 2018. Kantar Media FRANCE Online advertisers’ TV investment has grown significantly

121,6M € net is the amount invested in TV advertising by the top 20 pure player advertisers in 2017, compared to 71,7M € in 2015.

. 0 0 0 €

16,631 13,727 12,817

8,484 8,043 6,921 5,848 5,780 5,529 4,353 4,307 3,833 3,779 3,654 3,640 3,403 3,188 2,613 2,585 2,463

Source: Nielsen AdEx. Net figures ITALY Online advertisers’ TV investment has grown grown has investment significantly TV advertisers’ Online

$18,516.45

$5,717.93 pesos)) Source: Nielsen IBOPE Mexico; ADSPEND

$3,578.96

$3,515.32

$3,478.47 Jan Jan

– $1,770.16 Dec Dec 2017

Estimated investment investment Estimated Figures in Euro of (Value the Euro on 08/17/2018 $1,402.48

$910.77

$682.91

$390.81

$300.47

$282.89

- $213.10 (0.047 (0.047

$99.26

$4.28

$3.01

$1.69 ICO X E M

$1.27

$0.38 € grown has investment significantly TV advertisers’ Online 178

34545 895 M is gross the amount in invested by TV 201 top the advertising in advertisers 20 pure player Source: Source: Nielsen Audience Poland Measurement 26171 867

18083 085

13840 976

9540 185

2017, 9240 460 Gross Investment, Gross Investment,

7987 276

6588 712 Category

: Internet, Sklepy internetowe, i Gry aplikacje 6350 921

5417 048

5373 771

4741 030

4203 009

4147 685 7 , to € compared 4033 852

3838 022

3713 825 73 M in 2013. M in 2013.

OLAND P 3517 052

3415 471

3364 304 Online advertisers’ TV investment has grown significantly

2017: +40% more spendings by the top 25 pure player advertisers in TV than 2014 (€ 112 M vs. 84 M)

17,766,889 13,395,851 12,345,520 10,078,528

8,925,315 6,299,203 5,902,771 5,818,389 5,653,942 5,073,926 4,145,662 3,690,361 3,473,792 3,470,157 3,357,060 3,263,036 3,161,019 2,962,087 2,775,556 2,447,998 2,169,151 2,115,717 2,021,723 1,751,884 1,679,514

Source: Media Focus WizzAd, Exchange Rate 2017: 1 Euro = 1.1577 CHF SWITZERLAND Online businesses are the biggest investors in TV

£800 -0.3% £700

£600 -11.4%

£500 -2.4% +1.6% £400 -3.1% -4.9% +11.1% £300 -0.3% -0.4% £ MILLIONS£ +1.0% £200

£100

£0 Online Food Cosmetics & Entertainment Finance Motors Telecoms Retail Household Household Business Personal Care & Leisure Equipment & Fmcg Diy

Source: Nielsen, 2016 vs. 2017. ‘Online business’ is a Thinkbox-created category which consists of all online-only brands and online services for bricks and mortar businesses. UK Online advertisers’ TV investment has grown over the years

The share of TV within the total media adspend of online players has been increasing constantly.

Sample of the top online advertisers

56.32%

54.62%

51.16%

2015 2016 2017

Source: Adex Revenue Spend, Sub Category Online Top 20 spenders, and Metro Tv Spend, % of Total Spend 2017, 2016 and 2015 AUSTRALIA Online advertisers’ TV investment has grown significantly

The total TV adspend of the top 20 e-commerce players of 2017 almost trippled from €67M in 2013 to € 172M in 2017.

Sample of the top 20 e-commerce advertisers

€ 172,000,000

€ 67,000,000

2013 2017

Source: Focus Media Research AUSTRIA Online advertisers’ TV investment has grown significantly

The share of TV within the total media adspend of online players has been increasing constantly since 2010.

Sample of the top online advertisers

4.83%

3.89%

3.22% 2.73% 1.84%

0.97%

0.33% 0.10%

2010 2011 2012 2013 2014 2015 2016 2017

Source: MDB Nielsen, Gross investments BELGIUM Online advertisers’ TV investment has grown over the years

The total TV adspend of online services advertisers doubled from $220M in 2015 to $259M in 2017.

$US in Millions

$259.00

$234.00

$220.00

2015 2016 2017

Source: IBOPE Monitor Evolution - Gross investments in Reais (R$) converted to dollar of the month of display. January 2015 to December/2017. Total TV (Broadcast + Cable + TV product placement). Applied average trading discounts. BRAZIL Online advertisers’ TV investment has grown over the years

The total TV adspend of online services advertisers doubled from $7M in 2015 to $8M in 2017.

$US in Millions

$8.35

$7.62

2015 2017

Source: IBOPE; Broadcast TV (National + Local). Gross investments in colombian pesos converted to dollar (US$ 2,951.32). COLOMBIA Online advertisers’ TV investment has grown significantly

Spending in TV of online players has more than doubled over the past 5 years

Sample of the top e-commerce advertisers TV Ad Expenditures ($Canadian in Millions)

$105.7 $84.9 $91.9 $66.0 $50.4

2013 2014 2015 2016 2017

Source: Ad Dynamics, National, TV Expenditures, Internet Related Sites & Services category + E-Harmony.com Inc. + Elite Singles, Expedia Inc., Indeed, Justfabulous, Priceline Group, Sunwing Travel Group, Wayfair, Web.com CANADA Online services advertisers’ TV investment has grown significantly

The total TV adspend of online services advertisers doubled from €680M in 2013 to € 1.3MM in 2017.

Sample of the top online services advertisers

$1,223,719,098.1 $1,298,941,305.2 $1,118,572,672.2 $840,004,781.1 $679,998,267.0

2013 2014 2015 2016 2017

The total TV adspend of e-commerce players doubled from €97M in 2011 to € 298M in 2017.

Sample of the top 25 e-commerce advertisers

€ 298,000,000

€ 97,000,000

2011 2017

Source: Nielsen NETHERLANDS Online Brands spend billions on TV

Online brands are spending € 142M more on TV annually than four years ago, which represents a 159% increase.

Online Brands' global investment Sample of the top e-commerce advertisers

€ 231,626,950.35

€ 89,568,634.52

2013 2017

Source: Nielsen Audience Measurement Poland 2017, Gross Investment, Category: Internet, Sklepy internetowe, Gry i aplikacje POLAND Online advertisers’ TV investment has grown significantly

The share of TV within the total media adspend of online players has been increasing constantly since 2010.

Sample of the top online advertisers 6.50%

3.20% 3.00%

2.30% 1.70% 1.80% 1.50% 1.00% 0.40%

2010 2011 2012 2013 2014 2015 2016 2017 Q1 2018

Source: NSK Analytical Centre RUSSIA Online advertisers’ TV investment has grown significantly

The share of TV within the total media adspend of online players has been increasing constantly since 2015.

Top 10 online advertisers Sample of the top online advertisers Total TV investment 000’ SEK 1,313,897

1,060,999

805,134

551,106

52% 64% 51% 56% % of TV’s share within Total Media Adspend 2015 2016 2017 2018

Source: Kantar Sifo RM SWEDEN Emerging direct-disruptor brands collectively spend millions on TV “Emerging” direct-disruptor brands have accelerated spending recently in this very competitive environment, having invested over $300MM more in TV over the last year

Sample of the emerging brands $542.7

TV adspend in millions

$228.1

$11.4

2015 2016 2017

Source: VAB analysis of Nielsen Ad Intel data, calendar year 2015-2017. TV spend includes national cable TV, broadcast TV, Spanish language cable TV, Spanish language broadcast TV, spot TV, syndication TV. Reflects the cume TV spend of the 50 direct brands identified in this report. All 50 companies existed since 2015, except for Hubble, which was founded in 2016. US Top direct-disruptor brands collectively spend billions on TV 50 Direct-Disruptor Brands Collectively Spent.Over $1.3 Billion On TV In 2017; A 98% Increase YOY

Sample of the 50 direct-disruptor brands TV adspend $1,313,600,000

$662,400,000

$322,800,000

2015 2016 2017

Source: VAB analysis of Nielsen Ad Intel data, calendar year 2015-2017. TV spend includes national cable TV, broadcast TV, Spanish language cable TV, Spanish language broadcast TV, spot TV, syndication TV. Reflects the cume TV spend of the 50 direct brands identified in this report. All 50 companies existed since 2015, except for Hubble, which was founded in 2016. US The “FAANG” brands have nearly tripled their TV ad spend in 6 years Within six years, the five major established digital brands have collectively increased their annual TV spend by more than US$1 billion

Facebook $616,840 Amazon

Apple $439,125 $431,529 Netflix

Google $274,885

$112,470 $86,748 $76,430 $53,170 $16,132 $512

2011 2017 (Thousand $)

Source: Nielsen Ad Intel. TV spend includes national cable TV, broadcast TV, Spanish language cable TV, Spanish language broadcast TV, spot TV, syndication TV. Reflects all monitored TV spend by parent company; Google includes YouTube. US Complementarity TV makes all other media more effective "I think there is a pressure on CMOs to invest in digital because ultimately it is very trackable so it inspires CFO’s confidence.(…) but ultimately we are trying to grow and get more customers to consider flying with us and TV is key to that.”

Clare Cronin, CMO, Virgin Atlantic September 2018

Source: https://www.marketingweek.com/2018/09/13/virgin-atlantic-viring-holidays-launch-first-joint-campaign/ TV boosts other media

93% od sales models showed that TV had a positive impact on website traffic (TV was only surpassed by online and SEM).

TV Online SEM Social Newspapers Radio Magazines Outdoor Cinema

93% 100% 98% 88% 75% 73% 69% 50% 0%

Source: Source: Dagmar & Screenforce Finland – Tv Advertising Effectiveness Study (Dagmar econometric sales models 2012 – 2016). FINLAND TV boosts other media

Average ROI per Medium, Mono- versus Mix with TV, Index*

Radio with TV +222 Radio without TV

Outdoor with TV +123 Outdoor without TV

Magazines with TV +112 Magazines without TV

TV with other Media +10 TV

0 50 100 150 200 250 300 ROI with other Media ROI

Source: ROI FMCG (gross), *ROIs indicated versus TV ROI without other media; changes in percent. IP Deutschland / Annalect 2017. GERMANY Multiplatform TV’s halo impacts advertisers’ ROI

% of multitasking audience Activities of multitask audiences

Multitask 54% when 69% 75% watching TV TV contents-related Products searches or chat featured on TV

Source: KOBACO “2016 Media & Consumer Research”, Base : n = multitasker 2,718 SOUTH KOREA For multitasking audiences, Product Placement directly affect the sales 32 in % 32% of multitask audience have experience searching the PPL-advertised 27 products while only 20% of non-multitask audience did.

20 18

Audience who uses mobile phone while watching TV

Audience who does not use mobile phone while watching TV

Searched the brand from Product Bought the product on ad Placement

Source: KOBACO “2016 Media & Consumer Research”, Base : n = 5,000 (multitasker 2,686 & non-multitasker 2,074) SOUTH KOREA TV ads lead to mobile app download

Attitude of multitasking TV audience towards mobile app ads

“I got interested in the app” “I downloaded the app” “I payed for the app”

50% 31% 9%

Source: KOBACO “2016 Media & Consumer Research”, Base : multitask audiences who watching mobile app advertisement; n = 1,533 SOUTH KOREA Multi-screening brings the high-street to the living room

41 minutes spent using internet while watching TV per day

Source: Touchpoints 2016, IPA. Base: adults 15+ UK Multiplatform TV’s halo impacts Digital ROI

Multiplatform TV’s halo drives a portion of short-term ROI usually attributed to Digital advertising, which also undervalues ROI attributed to Multiplatform

Note: Digital includes Paid Search, Display, and Short-Form Video advertising

-18%

Multiplatform TV’s Halo On Digital Advertising Impact of Multiplatform TV advertising on Digital within integrated +10% advertising campaigns Standalone Digital ROI Multiplatform TV’s Adjusted ROI Without Multiplatform TV’s halo, Digital’s Due to Multiplatform TV’s halo, Multiplatform average ROI would decline TV’s average ROI is understated

Source: Accenture Cross Channel Advertising Attribution 2016 (USA) US Multiplatform TV’s halo impacts Digital ROI If we consider the halo effect by type of digital channel, Multiplatform TV’s halo effect is most significant for paid search and display advertising.

Note: Standalone Digital includes Paid Search, Display, and Short-Form Video advertising

Without Multiplatform TV's halo, average ROI would decline by:

Paid search Display Short-Form Video Standalone Digital ROI

-7%

-18% -18% -21%

Source: Accenture Cross Channel Advertising Attribution 2016 (USA) US Multi-Screen TV Reaches More Millennials Than YouTube, Facebook, Snapchat and Instagram Combined

5x more people are watching ad-supported TV content than are on Facebook and 3x more Millennials are watching ad-supported TV content than are on YouTube

4,834.5

1,943.4

1,096.1 991.0 791.9 698.9 693.4 651.1 415.5 108.5 107.0 81.3 62.9 61.7 34.7 32.1 20.7 20.5 16.7 13.5 3.1

TV Brands YouTube Spotify Facebook Pandora Snapchat Google Instagram Messenger Twitter Twitch Amazon Yahoo Reddit WhatsApp VEVO LinkedIn Buzzfeed AOL eBay Pinterest

Source: comScore MediaMetrix Key Measures (multiplatform), February 2018; A18-34 Nielsen R&F Time Period Report, Live + SD, Total Day. February 1-28, 2018; A18-34. “Average Audience” is based on the average minute, which is factored across the full month for websites and TV. TV Brands include linear TV and TV-related websites. Digital US website measurement includes all visitor activity, not just video consumption. Ready for what’s next TV keeps reinventing itself It is future-proof TV is the medium of the future

… that constantly re-invents itself by embracing new technological developments to provide viewers and advertisers with the highest quality products and services:

▪ Connected TV / Addressable TV ▪ VOD / MCN / MPN exposure ▪ Targeting & Data ▪ Drive to shoppers & customers ▪ Content / Influencer marketing ▪ Creative /immersion experience (AR / VR) ▪ Ad tech (Total Video Market Place) … And many more TV has it all