PACKAGING: HELPING THE CATEGORY GROW

1 FROM MEXICO TO THE WORLD TABLES… THOUSAND OF RECEPIES

LOCALLY GROWN…OR YEAR AROUND WITH EXPORT STRATEGIES

TOMATO CATEGORY IS THE KING OF RETAILERS MERCHANDISING WHY WE NEED PACKAGING?

PROTECTION AND CONSERVATION IDENTIFY THE PRODUCT

TRACABILITY AND FOOD SAFETY THE IMAGE OF THE BRAND

AUTOMATION AND HANDLING CATCHING THE ATTENTION OF CONSUMERS

SEGMENTATION AND COMMUNICATION A MARKETING TOOL

INCREASING SHELF LIFE

3 WE NEED TO REDUCE PACKAGING

WE HAVE TO REDUCE IT; WE HAVE TO REDUCE OUR WASTE IN GENERAL

EUROPEAN DIRECTIVE Is an industry commitment Reduce, Reuse, Recycle, Replace GERMAN LAW VerpackG

Circular Economy 4 THE REAL ISSUE: SUSTAINABILITY Quality of Life and Longevity of Natural Ecosystem

✔ WORLD POPULATION INCREASING ✔ RETAILERS NEEDS + FOOD WASTE ✔ BEHAVIOR OF THE PEOPLE and EDUCATION ✔ LUCK AND TOO FEW MECHANICAL RECYCLING INDUSTRIES ✔ CAPACITY OF PROCESSING RECYCLED MATERIALS ✔ LCA + CARBON EMISSION ✔ LIFE CYCLE + CARBON FOOTPRINT ELEMENTO 1 ✔ LIMITED NATURAL SOURCES (OIL; TREES; CORN…ETC) ✔ MICROPLASTICS ✔ PLASTIC ISLANDS IN THE OCEAN ✔ MARINE SPECIES THREATENED BY PLASTIC POLLUTION ✔ COMMITMENT OF PLASTIC INDUSTRIES: PACKAGING DESIGN + CHOISE OF MATERIALS + PROCESSING + SUSTAINABLE MANAGEMENT ✔ LOBBIES

5 THE REAL AND MAIN PROBLEM: TRASH

https://youtu.be/IA9O9YUbQew

6 SOLUTIONS FOR PACKAGING: REDUCTION + RECYCLING + BIODEGRADABLE

The diversity of the raw material complicates the recycling process, making it costly and affecting the quality of the end product SOURCE: European Parlament research, Dec 2018.

7 RECYCLING IN EUROPE

8 PLAN B: INCINERATORS?

9 PLAN C: CHEMICAL AND BIOTECH RECYCLING?

10 BIOPLASTIC AND BIODEGRADABLE MATERIALS

11 PAPER AND CARTON RECYCLING

12 LCA AND INDUSTRY COMMITMENTS

ENERGY WATER

TRANSPORT CARBON EMISSION 13 ACTUAL «JUNGLE» PACKAGING MATERIALS:

PLASTIC TRAYS: PP – PE - LDPE - RPET – PS –

EPS - EPP RECYCLABLE

BIOPLASTICS

CARTON TRAYS: MICROWAVE + FULLPAPER COMPOSTABLE

FILMS, NETTING AND BAGS: PE – PP- PAPER

BIODEGRADABLE WHAT IS REALLY MORE SUSTAINABLE? 14 ACTUAL PACKAGING ASSORTMENTS

PLASTIC PUNNETS FLOW PACK

15 ACTUAL PACKAGING ASSORTMENTS

NETTING

16 ACTUAL PACKAGING ASSORTMENTS

PLASTIC PUNNETS + SEPARATE LIDS

17 ACTUAL PACKAGING ASSORTMENTS

PLASTIC CLAMSHELLS

18 ACTUAL PACKAGING ASSORTMENTS

TOP (HEAT) SEAL PUNNETS

19 ACTUAL PACKAGING ASSORTMENTS

STAND UP POUCHES + BAGS + NEW DESIGN WITH LESS PLASTIC

20 ACTUAL PACKAGING ASSORTMENTS

CARTON PUNNETS OPEN

21 ACTUAL PACKAGING ASSORTMENTS

CARTON PUNNETS + RPET LIDS

22 ACTUAL PACKAGING ASSORTMENTS

FLOW PACK CARTON PUNNETS

23 ACTUAL PACKAGING ASSORTMENTS

TOP (HEAT) SEAL CARTON AND PULP PUNNETS

24 ACTUAL PACKAGING ASSORTMENTS

CARTON CLAMSHELLS

25 ACTUAL PACKAGING ASSORTMENTS

PAPER BAGS AND PAPER POUCHES

26 ACTUAL PACKAGING ASSORTMENTS

BULK

27 THE FAKE EXAMPLES IN OTHER FOOD CATEGORIES

CATCHING EMOTIONS BUT NOT RECYCLABLE

28 THE BIGGEST CHALLENGE TODAY PLASTIC PAPER

VS

TRANSPARENCY RENEWABLE SOURCE LOW WEIGHT COMMUNICATION TRANSPORT % OF RECYCLABILITY NEUTRALITY CONSUMER IMAGE CLEAR 1 PIECE MONO-MATERIAL BIODEGRADABLE LOWER PRICES MORE EXPENSIVE (1 : 3)

29 SUSTAINABLE THINKING IS A MATTER OF BALANCE

RECYCLABLE BIODEGRADABLE

MERCHANDISING FOOD SAFETY

EMOTIONS / BRAND COMMUNICATION

COST EFFECTIVENESS

30 OUR VIEW FOR A PRAGMATIC STRATEGY

REDUCE PLASTIC COMBO PACKS CARTON AND PAPER BULK TOP SEAL TO BE SEPARATED PACKS

✔ LESS PLASTIC VS CLAMS ✔ CARTON TRAY ✔ OPEN CARTON PUNNETS ✔ PAPER LINERS ✔ MONOMATERIAL ✔ + RPET LIDS ✔ PAPER BAGS WITH HOLES ✔ R-PET ✔ 100% R-PET ✔ CARTON TRAY WITH TOP AND OR WINDOWS SEAL TO PEEL AWAY ✔ CARTON SHELLS (CARTON CLAMSHELLS) WITH WINDOWS

31 THANKS FOR YOUR ATTENTION MASSIMO BELLOTTI [email protected] www.cartonpack.com

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