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WEDNESDAY, NOV. 4, 2020 GUIDE TO DAY EIGHT: PACKAGING Folding Carton & Corrugated INSIDE: CONNECTED PACKAGING DELIVERING GENUINE CONSUMER ENGAGEMENT IS YOUR BRAND READY? THE STATE OF THE FOLDING CARTON & CORRUGATED MARKETS FIVE PACKAGING AND DESIGN TRENDS FOR 2020 TODAY’S SPONSOR: POWERED BY: WELCOME Welcome to this special publication for attendees of the 2020 PRINTING United Digital Experience. In June, PRINTING United announced the decision to transition from an in-person event in Atlanta, Ga. to a comprehensive digital platform. The PRINTING United Digital Ex- perience, taking place Oct. 26 – Nov. 12, o ers attendees three weeks of live, guided programming, educational sessions, and panel discussions with the experts; along with access to a complete online exhibitor showcase featuring information about the newest industry technology, case studies, whitepapers, the chance to speak with exhibitor repre- sentatives, and more. Today is Day Eight of this 14-day event. Focused on the package printing market — spe- cifi cally the folding carton and corrugated segments — attendees have a packed sched- ule of content and product demos (see the detailed agenda on page 4). According to the Digital Printing for Folding Carton Converting study by PRINTING United Alliance and Keypoint Intelligence, the folding carton segment represents about $18 billion in annual print value in the U.S. and Canada. The Fibre Box Association reports that the U.S. corrugated packaging market represents about $35.2 billion in annual print value. For both of these markets, however, it is estimated that 99% of the products are printed via analog technologies. There is a signifi cant amount of opportunity for digital printing going forward. The growing demand for shorter run lengths, increased SKUs, print enhancements, sustain- ability, and a need for fast turnaround are building a case for these products to transition to digital printing technologies. These demands tend to infl uence who brands choose to work with, and what package printers and converters invest in. Demand for these packaging applications is also on the rise. According to the Digital Package Printing: The Time is Now! report by NAPCO Media, of brand owners surveyed, they said their demand is increasing: corrugated point-of-sale displays and in-store displays (57%), color printed corrugated boxes (56%), and folding cartons as primary or secondary packaging (51%). Additionally, both corrugated and folding carton printers report that customers are requiring shorter run lengths, personalization, and a greater variety of substrates. This supports a move toward more digital print technologies within these segments. Digital printing o ers important and transformational benefi ts to brand owners. It enables a ordable short-run production, personalization and versioning, the ability to test package concepts, deliver supply chain e¦ ciency improvements, and also supports faster time to market. Inkjet printing in packaging is also lowering the entry barriers for package printers by delivering higher resolution, enabling higher speeds, and reducing costs. As part of the product demos today, you’ll be able to see the Agfa Jeti Tauro H2500 LED and Jeti Tauro H3300 LED, the next generation of the Heidelberg Speedmaster XL106 (the new 2020 model), the Insignia die-cutter from Rollem International, and the KM-1 from Konica Minolta. As a companion to the 2020 PRINTING United Digital Experience, these 14 special daily publications will provide attendees with a reference guide to the day of content, as well as much-needed insights into how print service providers can best position themselves now for the recovery ¬ and growth — to come. We hope this information will help serve as a valuable resource as you plan the next steps for your business, and determine where — and how — to expand and grow. 2 | PRINTING United Digital Experience November 4, 2020 | digital.printingunited.com GROUP PRESIDENT Chris Curran TABLE OF CONTENTS EDITORIAL DIRECTOR Denise M. Gustavson 4 Welcome to Day 8 of the 10 Five Packaging and Design Trends EDITORS 2020 PRINTING United Digital Experience for 2020 Toni McQuilken Ashley Roberts 5 Day 8 Agenda and Sponsors 12 Product Demo Videos CONTRIBUTING EDITORS Ted Brolsma Cory Francer 6 Connected Packaging Delivering Genuine 14 Products ACCOUNT EXECUTIVES Consumer Engagement — Is Your Brand Jude Baker Roger Baker Ready? Bill Curran Steve Duccilli Jack Noonan 8 The State of the Folding Carton and Corrugated Markets PRODUCTION MANAGER Mike Packard PRODUCTION DIRECTOR Bob Gibbons ART DIRECTORS Michelle Appalucci Julie Lamond VIDEO John P. Gelety Ryan Hallas VIDEO ASSISTANCE Andrew Baer Annie Dimock CEO Ford Bowers PRESIDENT Dave Leskusky PRESIDENT, EXHIBITIONS AND EVENTS Mark J. Subers 6 EXECUTIVE VICE PRESIDENT James Martin VP, MARKETING Patty Perkins 8 10 VP, TECHNOLOGY Thomas Perkins 1500 Spring Garden St., Ste. 1200 Philadelphia, PA 19130-4094 Phone: (215) 238-5300 Fax: (215) 238-5484 Copyright © 2020 NAPCO Media, Publisher of Printing Impressions, In-plant Impressions, Packaging Impressions, and Wide-format Impressions. digital.printingunited.com | November 4, 2020 PRINTING United Digital Experience | 3 AGENDA DAY 8: NOVEMBER 4, 2020 PACKAGING: show support for boutique brands. Join Speedmaster XL 106 enables push-to-stop Folding Carton & Corrugated the experts as they share their research autonomous manufacturing. Smart Set-up and insights into these two dynamic on the new Speedmaster XL 106 enables packaging segments, how they compare user profiles to determine specific task 10:00 a.m. and contrast, and how digital printing is and function accessibility or limitations for RESEARCH: INDUSTRY OUTLOOK FOR accelerating their growth. your press operators. Device assistance FOLDING CARTON AND CORRUGATED ties machine components into the PACKAGING software for refined operations during 10:45 a.m. production, with the possibility of tabbing Presenter: Lisa Cross, Principal Analyst, the delivery pile or waste sheet extraction. NAPCO Research PRODUCT DEMO: AGFA FROM FLAT TO FINISH: Digital printing is unboxing new opportu- CORRUGATED PRINTING WITH AGFA’S nities in the folding carton and corrugated JETI TAURO 11:15 a.m. packaging segments. Technology innova- PANEL DISCUSSION: tions are accommodating new brand owner Jason Hamilton, Director of Strategic Mar- keting, Agfa, discusses the strategic benefits PAPERBOARD PACKAGING: demands, while lowering entry barriers for DIFFERENTIATION THROUGH DIGITAL providers looking to expand their oerings. of Agfa’s inkjet technology. This video will This presentation will feature key trends address the following topics that are top of Moderator: Cory Francer, Editor-in-Chief, and insights uncovered in recent NAPCO mind for today’s folding carton and corrugat- Packaging Impressions Research studies of packaging printer/con- ed package printers: digital speed to market Panelists: verters and brand owners. strategies for brand owners, geo marketing, variable imaging, the analog transition, and Justin Best, VP of Graphics and Production, the Agfa value stream for packaging. Precision Digital Printing 10:15 a.m. Chris Kline, General Manager, Wingate Packaging KEYNOTE: 11:00 a.m. TRENDS AND OPPORTUNITIES IN Digital printing technology is changing the FOLDING CARTON AND CORRUGATED PRODUCT DEMO: playing field for many package printers, NEW GENERATION SPEEDMASTER XL 106 and is rapidly growing the folding carton Presenters: Kevin Karstedt, CEO; and FROM HEIDELBERG Je Wettersten, President, and corrugated segments. Cory Francer, Karstedt Partners Clarence Penge, Executive VP and Head Editor-in-Chief, Packaging Impressions, of Product Management, Heidelberg, speaks with business leaders from these Opportunities in paperboard-based showcases the new 2020 model segments who are on the cutting edge packaging segments are on the rise as Speedmaster XL 106. This model is all of digital. Learn how the technology consumers seek out sustainable options, about Smart Manufacturing. Integrated has brought new opportunities to their continue to embrace e-commerce, and and coupled with Artificial Intelligence, the businesses, brand owners, and consumers. Today’s Sponsor: 4 | PRINTING United Digital Experience November 4, 2020 | digital.printingunited.com Today’s Sponsor: 12:00 p.m. of media such as plastics, backlit signage, A variety of consumer trends are opening PRODUCT DEMO: transparent fi lm, foiled paper, metallic up new opportunities in both the folding ROLLEM INSIGNIA DIECUTTERS media, canvas, and synthetic materials. carton and corrugated segments of the WITH A FOCUS ON FOLDING packaging industries. With a desire for recy- CARTON PRODUCTION clability, online shopping, and high-quality 12:30 p.m. products, paperboard packaging has shown Kevin Corwin, Insignia’s Product Manager, is PANEL DISCUSSION: to address these consumer trends and showcasing a start to fi nish demonstration on SUSTAINABILITY, ECOMMERCE, brand demands. Join Cory Francer, edi- the Insignia 6 “H” model diecutter as a sheet AND LUXURY BRANDS: tor-in-chief of Packaging Impressions, as he of 2-up folded cartons are diecut, scored on ASSESSING OPPORTUNITY ACROSS and a panel of printers discuss why these the top and bottom, stripped from the matrix PAPERBOARD PACKAGING segments are on the rise. and delivered in one pass. ”Under the hood” features include the press style guide and Moderator: Cory Francer, Editor-in-Chief, gripper registration system, the dual magnetic Packaging Impressions cylinder confi guration housing the
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