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Pro CartonECEA2019_Druck.qxp22.08.1909:51Seite1 OF THEYEAR PACKAGING BEST CARTON

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EUROPEAN CARTON EXCELLENCE AWARD 2019

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This brochure is printed with mineral oil free inks: this contributes to clean recycling. Cover printed on Invercote Creato 240 g/m2 Pro CartonECEA2019_Druck.qxp22.08.1909:52Seite3 Jean-François Roche,President ECMA Horst Bittermann,President Pro Carton 3 share, likeanddistribute! social mediaplatforms–Facebook, Twitter, Pinterest, InstagramandLinkedIn:Please PS. You canfind everythingandmore onwww.procarton.com aswell thevarious September 2019 Horst Bittermann,President Pro CartonJean-FrançoisRoche,President ECMA the participantsforwonderfulaward andthegreat event! which washeldinMaltathisyear. We wouldliketothankallorganisers,thejuryand As usual,theawards were presented attheglitteringAward Galaof theECMACongress the certificatesandtrophies forthewinners! media, e-market there press issignificantmarketingsupport–nationalandinternational coverage,social packaging. Andthuspromotes asustainablefuture worthlivingin. best packagingsolutionsmadeofcartonboard, byfarthemostsustainablematerialfor The European CartonExcellenceAward istheprizeforabetterfuture: ithonoursthe ing, videos,photos,publicrelations, website,brochures and,ofcourse, The Award enjoyshighattentionthroughout Europe. Inaddition, positive publicity, butalsointermsofthemotivation itgenerates. advantages toparticipatingcompanies,notonlyintermsof Europe’s ultimateaward forcartonpackagingoffers enormous the publictovoteonbestcartonforPublicAward. Gold forthefirsttimethisyear. Andasalways, wehaveinvited even thoughtheydeservedthem,wehaveawarded Platinumand Year. To honourthosewhodidnotwinanyofthebigawards, the SpecialAwards: Innovation,SavethePlanetand Carton ofthe diversity ofcartonboard asamaterial.Asalways,there are also fibre andrecycled fibre andwere thusbetterabletorepresent the ment oftheaward. We dividedtwomaincategories intovirgin This yearwehavetakenyetanotherstepforward inthedevelop- retail shelfandforconsumers. production andperfectlogisticstooptimumfunctionalityonthe throughjourney theentire supplychain,from resource-saving It isallabouttherequirements thatpackaginghastofulfilonits Our award isnotonlyaboutbeauty, evenifthisnaturallyhelps. sustainable packagingmaterialsinanumberofareas. a cleartrend: cartonboard cangraduallyreplace other, less advertising forcartonpackagingyoucanhopefor. Thisshows thebest make outstandingideasknownthroughout Europe – But theaward alsorepresents thestateofart,helpingto INTRODUCTION

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CHAIRMAN OF THE JURY COMMENTS FROM SATKAR GIDDA

Members of the Jury and Pro Carton Award Team

This is the first year of the new Pro Carton The judges were able to shortlist preferred One final comment. The print quality, awards’ classification with separate candidates and subsequently had the techniques, textures and finishes on many winners for virgin fibre and recycled fibre opportunity to discuss the various merits, of the packs were incredible. Only carton- across both Food & Drink and General pros and cons of the shortlisted entries, board can achieve so much and these Packaging. Carton of the Year, Save the so that the most deserving were elevated packs are a testament to the innovation Planet and Innovation Awards remain to the prized positions. and experimentation continually taking but added to these are the meritorious place in the industry. Platinum and Gold Awards and also a new The judges have to assess the pack from award for Young Professional Designer of several viewpoints, such as on-shelf, in That just leaves me to say thanks to my the Year. hand, functionality and above all from the fellow judges and Pro Carton for collec- consumer’s perspective. Does it work for tively working hard to achieve the end With this reclassification one would think the target market, is it appealing, does the results. that judging would be much harder. The consumer understand at the first look? opposite was true.

Satkar Gidda July 2019 Pro CartonECEA2019_Druck.qxp22.08.1909:52Seite5 5 manufacturing before movingintosourcing asaflexibles packagingbuyer. of FiberPackagingatGeneralMills,Inc.,basedinNyon(Switzerland).She has workedforGeneralMillssince2007,spendingpartofhercareer in packaging departmentatCarrefour Belgium.Herrole oversees She previously hadaone-yearassignmentsupportingtheGeneralMills business inBrazilbefore becoming theNorthAmericanfoldingcarton category managerin2015.SheholdsaBachelor’s degree inIndustrial the lastfouryearsaspackagingmanager. Sheisheadofthe of themainretailers intheBelgianmarketandispartof own brandontheBelgianmarket.Carrefour Belgiumisone Since 2017,CourtneyJudkinshasbeentheGlobalSeniorManager the foodsafety, sustainabilityanddesignoftheCarrefour Lotte Krekels hasworkedinpackagingforover20years, Engineering from theUniversity ofIllinoisUrbana-Champaign. Carrefour Group, theworld’s secondlargestretail Lotte Krekels, Carrefour Belgium group withover12,000stores. Courtney Judkins,GeneralMills include manyprestigious companies. and Salzburgforover15years.Herworkhaswonseveralprizesherclients an independentpackagingdesignerandhastaughtdesigninGraz at theEscoladeDissenyElisavainBarcelona. Since2001,shehasworkedas DuringhertrainingshecompletedtheMasterclassArts inVienna. forPackaging Susanne LippitschgraduatedinIndustrialDesignfrom theUniversityofApplied Susanne Lippitsch,SLDesign consumer. one-to-one communicationbetweenthebrandand global clientsonhelpingthemcreate thatallimportant is presenting theskillsofSiebertHeadandheworkswith working outoftheirWarsaw office. Hisprimaryresponsibility national brandandpackagingdesignagencySiebertHead, is Sales&MarketingDirector ofthelongestablishedinter Satkar GiddastudiedBusinessStudiesandMarketing Satkar Gidda,SiebertHead Sheffield HallamUniversity. WestRock) havingbeenCreative Director atDesign Futures, partof Development Director atChesapeakeBrandedPackaging (now MPS national. Previously, Janetspentfiveyears as DivisionalDesignand Manager forchocolatepackaging developmentatMondelezInter development. Priortosettingupheragency, JanetwasGlobalSection She headstheirworkonresearch, designinnovationandpackaging Packknack isanetworkoftalentedconsultantsledbyDrShipton. Dr JanetShipton,Packknack - THE JURY -

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WINNER CARTON OF THE YEAR

‘‘ Jury Comments Bright Like a Diamond The distinctive structural design gives the packaging a diamond shape and The pack construction itself is interesting, This carton shines bright like a diamond harmonises perfectly with the crystal with its triangular facets, but it is the and immediately attracts the consumer as rhinestone application. Up to now, application of the ‘jewels’ on the sides crystal rhinestones on a carton are very diamonte applications were mostly made that creates impact and in-hand texture. rare. Applying decorative diamonte on a on tin boxes, whereas here cardboard is Inside the pack there is a showy metallic carton poses a big challenge and requires being used instead. Metallic print with holographic finish. But the winning point special skills. partial textured varnish finishing and an is that the product, pack inner and pack embossed silver hot-foil printed logo outer work together for the target enhance the effect at the point of sale. market,, – young women who like some ‘bling’. Pro CartonECEA2019_Druck.qxp22.08.1909:52Seite7 7

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WINNER INNOVATION

There were two compelling packs for the Carefree Ice Cream Pleasure Not only is the sundae cup made from bio- award and the jury decided that one award coated cartonboard, but so are the lid and would be given for most innovative material This premium sundae pack is made of the paper seal. Thus this environmentally- and the other for most innovative piece bio-coated cartonboard with a soft touch friendly pack is just as exclusive as the of packaging. finish, and not only impresses with its special ice cream recipe which features design but is also compostable according vanilla from oak barrels. Consumers to EN 13412 due to the bio-coated can enjoy this special treat with a clear ‘‘ Most Innovative Material materials used. conscience. This could be a real game changer as the pack is made of a bio-coated cartonboard which also has a lovely soft touch feel, not often seen in the ice cream category. It is compostable,, due to the materials used. Pro CartonECEA2019_Druck.qxp22.08.1909:53Seite9 ‘‘ 9 in effectivelywithoutcompromise. to, youcantakeaoutandputitback 6heavycansofliquid.Ifyouwant to carry of minimalmaterialallowingtheconsumer and effective.Asimplecartonconstruction pack, replacingplastic,issoinnovative This constructionforanaluminiumcansix Entrant Official NameofEntry Most InnovativePackaging | Alzamora CartonPackaging | LatCub ® ,, cartonboard. the brandimagebyprintingonto the provides anopportunitytoenhance LatCub Canned Revolution trast tothecurrent plasticrings,LatCub holes totransportthepackeasily. Incon- support. Thecardboard hastwofinger thanks totheanchorsthatensure their cartonboard thatholdsthe cansatthetop Structurally, itisformedbyalayerof client, Estrella Damm. tons ofplastic,andthisisonlyforone plastic rings,thatistheequivalentof260 solution couldhelpeliminate89million years withacartonboard product. This market, replacing plasticrings usedformany Cartonboard Manufacturer | Graphic Designer| Structural Designer| Brand Owner| Carton Manufacturer | ® revolutionises themulti-pack drinks Estrella Damm Alzamora Packaging Alzamora Packaging Alzamora CartonPackaging BillerudKorsnäs ® palletising, donothavetobemodified. in processing andhandling, suchas rest oftheelementsthatare involved this new, more sustainablesystem. The current plasticringfillingmachine with The canfillersonlyhavetoreplace their INNOVATION WINNER

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WINNER SAVE THE PLANET

‘‘ Jury Comments Sustainable Fun The material needs to be strong in order to avoid bending when used by children, We love simple, yet innovative, ideas to The solution to replace plastic balloon as well as being tear resistant. That is why replace plastic and this clever and fun holders is BalloonGrip™, an eco-friendly two layers of cartonboard are laminated construction is created to tie a balloon in balloon holder made from engineered together and combined with special such a way that the air does not leak out, paper fibreboard, which is suitable for debossing to reinforce the holder. the balloon is held securely and it replaces recycling (EN13430) and energy recovery the current plastic stick with cartonboard (EN13431). Made entirely from carton- A further advantage over traditional which can be,, used for branding and board, BalloonGrip™ is ingenious, plastic sticks is that the BalloonGrip™ promotion. effective, recyclable and bio-degradable. itself can be custom printed for sales promotions with brand logos, marketing The VGP design & development team messages or even for competitions. supported B-Loony in fine-tuning the concept and selecting the appropriate cartonboard grades. Pro CartonECEA2019_Druck.qxp22.08.1909:53Seite11 11

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WINNER GENERAL PACKAGING VIRGIN FIBRE

‘‘ Jury Comments Practical Beauty To increase convenience, the pack was designed so that the dentist can simply This is a fascinating hexagonal pack for The contents of the pack are applicators remove the applicator from above. dental products that holds each of the for the regenerative treatment of initial For stability of the pack on the table after different elements for dental treatment tooth defects – without drills and plastics. opening, ”feet” were punched out. securely internally, while the individual The pack has been designed to package panels of the carton lock into each other these elements innovatively and allow to form,, a strong, distinctive and robust them to be removed easily. The hexagonal pack. construction gives this packaging an eye-catching shape and, viewed from above, resembles a tooth.

The flap enables simplified filling of the applicators and also easy removal. The double-sided wall serves to stabilise the elaborately designed pack. The sleeves, made from cartonboard, were chosen for easier handling and are printed on the inside eliminating the need for additional leaflets. Pro CartonECEA2019_Druck.qxp22.08.1909:53Seite13 ‘‘ 13 Dispenser detergent dispenser. in thebox,acartonboardmeasuring doesn’t stopthereasthecleverpartis the packisinitiallytransportedflat.It eco-friendly butlogisticsalsobenefitas detergentpackisnotonly This laundry Entrant Official NameofEntry Jury Comments | PAWI Packaging ,, | Sonett Detergent is simplyadded. with detergent,thespace-saving dispenser unnecessary waste.Whenthebox isfilled ensures exactdispensing,thusavoiding The dosingscaleprintedontheinside used fordouble-sidedprinting. Ecologically harmlessprintinginkswere by alogothatispresent on allsides. from thePOStowashing machine times. Thebrandmessageistransported of theproduct aswellthe spiritofthe fully meetstheecologicalrequirements board, replaces theusualplasticandthus This dispenser, madeofrecycled carton Precise Dosage Cartonboard Manufacturer | Graphic Designer| Structural Designer| Brand Owner| Carton Manufacturer | Sonett Sonett Irfan Cüven PAWI Packaging Mayr-Melnhof Karton - shape withcartonboard grip. practical stateintoathree-dimensional action from itsflat,logistically idealand dispenser canbetransformedinasingle space andtransportcosts.Thedetergent bulky plasticdispenserssavesbothstorage Handling issimpleandthissubstitutefor RECYCLED FIBRE PACKAGING GENERAL WINNER

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WINNER FOOD & DRINK PACKAGING VIRGIN FIBRE

‘‘ Jury Comments Top Recycling It is printed in six colours, as well as two varnishes and provides excellent branding Simple, effective and so strong on the Bonne Maman is diversifying its on-the-go for the Bonne Maman range. Both the pot shelf. This carton construction sits firmly fruit desserts with the help of this new topper and the glass jar are 100% recycl- on the lid of the compote jar carrying the range. The pot topper feature, with its able after consumption. brand information – no label is needed on built-in spoon, encourages healthy the jar. The carton lifts off, the cover to snacking in a world which is demanding the jar is removed,, and all 3 elements can better-for-you but fast and convenient be recycled easily. consumption options. The pack also delivers stand-out shelf appeal with its unique design and high-quality graphics and varnishes. Pro CartonECEA2019_Druck.qxp28.08.1912:40Seite15 ‘‘ 15 Entrant needed. that considerablylesscartonboardwas in thecartonaddedextrastrengthso little creaseplacementsatcertainpoints new,face ofit,thereisnothingvery but This isquiteanastonishingpack.Onthe 3 x80 Official NameofEntry Jury Comments g clusterpack | GraphicsleaderPackaging ,, | Tuna Pack– being usedwithoutchangingfunctionality. which intheendleadtolesscartonboard packaging ismadebysomesmallcreases The onlyvisibledifference totheusual remaining layersonthepallet. metal canssupporttheweightof cluster worksasasinglebrick,andthe grammage. Oncethepackisglued, achieve thesamefunctionalitywithlower fibre direction andcreaseto patterns crease strength withseveralcartonboards, This packistheresult ofresearch on Strong Creases Cartonboard Manufacturer |Mayr-Melnhof Karton Structural Designer|GraphicsleaderPackaging Brand Owner|Jealsa Carton Manufacturer |GraphicsleaderPackaging machine guidesandsuctionpickpoints. but alsoonthepackdesignaswell the cartonboard materialand grammage, by casebasis.Itdoesnotjustdependon of theboxhastobeevaluatedonacase boards, andstructure butthepattern may beevenmore beneficial onvirgin several cartonboards show thattheeffect but withlowergrammage.Tests madeon same production linewithout adjustments, The packworksthesamewayandon RECYCLED FIBRE PACKAGING FOOD &DRINK WINNER

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One for All

Four packs for more than a hundred products – a successful example of PLATINUM late-stage customisation. An innovative AWARD all-round solution was designed to harmonise various packaging designs and reduce logistics costs: four pack sizes are produced and refined in a master design, followed by individualisation by label. All of them come with a high- quality magnetic closure.

Design Sells

The high quality of the Hemply Balance products needed to be evident from the PLATINUM packaging as they are largely sold through AWARD webshops. Landing in the customer's mailbox, the packaging is a very important part of the shopping experience. The packaging is also intended to be used for storage and transport protection. Therefore, it is made in a high strength cartonboard and designed with both an inner and outer carton to give extra durable protection.

Official Name of Entry | Hemply Balance Carton Manufacturer | Strand Packaging Entrant | Strand Packaging Brand Owner | Glowing Pine Structural Designer | Strand Packaging Graphic Designer | Marie Sandin Cartonboard Manufacturer | Iggesund Pro CartonECEA2019_Druck.qxp22.08.1909:54Seite17 17 Cuvée D Entrant Official NameofEntry and feel. structures creates ahighleveloftouch withglossyelementsandmicrovarnish and waste.Acombinationofsofttouch avoiding extratoolingandset-upcosts cartons tobeproduced inabiggerrun, specific tothecontents.Thisallows the foldingcartonmakespackaging bottom elementwhicheasilylocksonto Cuvée Collection.Addingasmallextra the different typesofchampagneinthe for theentire range.Itcanbeusedforall This boxisactuallyagenericpremium box Well-dosed Charm Entrant Official NameofEntry to keepthecosmeticsettogether. the product visibleandhelptheconsumer the packhascartonboard inlaysthatmake with aminimaldesign.Insteadofplastic, feeling, itisprintedonuncoatedmaterial effective. Inorder toreflect thenatural design thatwasclearlysimplebuttotally the keyelementsinthispack,alongwitha patients. Eleganceandsustainabilitywere products tobeusedforskincare forcancer This boxcontains100%naturalcosmetic Natural Elegance | | Van GenechtenPackaging Omaks Packaging | | Champagne Devaux IK SkinPerfection Cartonboard Manufacturer | Structural Designer| Brand Owner| Carton Manufacturer | Cartonboard Manufacturer | Structural Designer| Brand Owner| Carton Manufacturer | Cosmetize Champagne Devaux Omaks Packaging VGP Angoulème Omaks Packaging VGP Angoulème Metsä Board BillerudKorsnäs AWARD PLATINUM AWARD PLATINUM

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Visible Fun

This beer giftpack has a high fun factor. The unusual artwork in combination with PLATINUM the attractive construction design ensures AWARD product stand out. The glass needs to be protected whilst the white logo on the glass still has to be clearly visible. This is achieved by extending the inside into the glass as well as by printing the interior, which highlights the brand logo. The result is an eye-catching yet compact giftpack.

Curved Pleasure

In a retail store, product and brand differentiation is crucial. According to PLATINUM some studies, curved shaped objects are AWARD often perceived as more attractive than objects with sharp angles. The Havana Club promotion pack is an exclusive design that required a rigid packaging material that could also be curved, which is achieved using Arcwise® patented technology. This pack also features a jar of honey to make your own rum cocktails. The bottle is clearly visible on the shelf as the entire side is curved and open.

Official Name of Entry | Havana Club 7 Cancha Carton Manufacturer | Miralles Cartonajes (using Arcwise® technology) Entrant | Miralles Cartonajes Brand Owner | Pernod Ricard España Structural Designer | Miralles Cartonajes Design Team Graphic Designer | Pampa Design Agency Cartonboard Manufacturer | Mayr-Melnhof Karton Pro CartonECEA2019_Druck.qxp22.08.1909:54Seite19 19 Entrant Official NameofEntry explanatory text. pack alsoprovides amplespaceforthe removed withoutdamagingthepack.The secured byablister, whichcannotbe Theproductand themattvarnish. is is created bytheuncoatedcartonboard needed apackwithnaturalfeel,which drops, madeofpure Manukahoney, accommodate aninstructionleaflet.The blister packinahandysizethatcould The specificationwasare-sealable, secure Healthy andSafe Entrant Official NameofEntry perfect fit. which allowsopeningandclosingwitha this modelistheadjustmentoflid, replaced aplastictray. Theinnovationin properties. Thesolutionhascompletely transport without losingprotection and “fresh pack“trayisvisuallyappealing only ecological,butalsoattractive.The require packagingsolutionsthatare not reduction ofplastics,agriculturalproducers theincreasing demandforthe With Seductive Fruit | | Mayr-Melnhof PackagingInternational Saica Pack | | Sonnentor ManukaDrops Saica Fresh PackTray Cartonboard Manufacturer | Graphic Designer| Structural Designer| Brand Owner| Carton Manufacturer | Cartonboard Manufacturer | Structural Designer| Brand Owner| Carton Manufacturer | Calinda Sonnentor Sonnentor Julia Artero Mayr-Melnhof PackagingAustria Saica Pack Mayr-Melnhof PackagingAustria RDM Metsä Board AWARD PLATINUM AWARD PLATINUM

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The Better Solution

To differentiate itself from traditional tobacco packs, yet keeping the same GOLD dimensions for logistical purposes, the AWARD simple-looking Mawu pack was upgraded to provide extra functionality after opening. The box is easily opened with a flap unfolding into a tray presenting its contents as well as the advertising messages printed on the inside. The tray then provides a comfortable way for rolling the cigarettes. Pure cartonboard packaging was the only option for this project.

Natural Design

The tactile feel of this gift and transport packaging for handmade designer plates GOLD underlines both the sustainability of the AWARD packaging and the high quality of the contents. Inlays must secure the ceramics well for worldwide shipping. The carton is reverse printed with silver foil embossing emphasising its high quality. The inner part, made of cast cellulose fibre, was dyed in the same colour as the outer packaging.

Flexible Shipping

Simple but flexible shipment packaging for this product opens the possibility GOLD of sending one or two products safely and AWARD with little erecting effort. Depending on how the integrated flaps are folded, assembled and placed, they result in flexible chambers that provide distance and stability and always guarantee safe shipping of the contents. The best choice was recycled cartonboard to guarantee safe transportation: no tape is needed, the pack is easily opened through a tear line in the cartonboard.

Official Name of Entry | SteadySense – 2-in-1 Carton Manufacturer | A&R Carton Graz Flexi Shipping Brand Owner | SteadySense Entrant | AR Packaging Structural Designer | A&R Carton Graz/Mario Rassi & Heinz Steinkellner Cartonboard Manufacturer | Mayr-Melnhof Karton Pro CartonECEA2019_Druck.qxp22.08.1909:54Seite21 Skincare Promotion Box Lifting MaskSet Entrant Official NameofEntry feel. for anaturallookandpleasanttactile pack isreverse sideprinted cartonboard monster. Thematerialofchoiceforthe the kidscanbuildintotheirownlittle freaky fruit&vegetableshapes, which are areference tothecontents:deliciously the smallmonsterfeet.Thefeet thanks tobright,boldcoloursaswell nutrition. Thepackstandsoutontheshelf are afunwayofattractingkidstohealthy Bear Claws–fruitandvegetablesnacks Little Monsters Entrant Official NameofEntry box. and softlookfeelofthecomplete providesoft touchvarnish, anatural,clean and insideofthebox,togetherwith different naturalelementsontheoutside mation abouttheproducts. Theimagesof with amagazineproviding alltheinfor range ofproducts totryout,together customers ahigh-classgiftsetwith board. Webecos wantedtogivetheir look andfeelconsistingentirely ofcarton- products andamagazine,withnatural A luxurypromotional boxholdingseven Luxury Promotion Entrant Official NameofEntry features auniquecartoninlay. plastic trayandseparators,thepack while usingtheproduct. Insteadofa consumers togainpracticalexperience the trayatbottomofboxhelps keep everythinginplace.Inparticular, design sothateveryusercouldstore and masks. Theaimwastoapplyasimple the ampoules,spraybottleandface This plainboxsecurely stores andprotects within aboxwasthemajorchallenge. Combining different kindsofproducts Compact Beauty 21 | | | Mayr-Melnhof Karton Intergrafipak Omaks Packaging | | | eeo Elementary Webecos – SwissGetal Collagen Bear Claws - Cartonboard Manufacturer | Graphic Designer| Structural Designer| Brand Owner| Carton Manufacturer | Cartonboard Manufacturer | Graphic Designer| Structural Designer| Brand Owner| Carton Manufacturer | Cartonboard Manufacturer | Structural Designer| Brand Owner| Carton Manufacturer | Cellcare Urban Fresh Foods Corrective CosmeticsAmstelveen Webecos – Urban Fresh Foods Iconic Design Omaks Packaging Qualvis Print&Packaging Intergrafipak Omaks Packaging Qualvis Print&Packaging Intergrafipak Stora Enso Mayr-Melnhof Karton Stora Enso AWARD GOLD AWARD GOLD AWARD GOLD

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Natural Beauty

This high-quality organic honey called for a unique, enhancing pack. The folded frame GOLD not only protects the honey from light AWARD but also from transport damage. With the brown rear side turned inside out, the cartonboard communicates a focus on sustainability and nature. On the inside of the cartonboard, the world of bees opens up in print. The shape perfectly spotlights the product, the cartonboard frame is designed to work with as little material as possible and entirely without glue.

Naturally Cool

This 3-can tube pack was produced to launch and promote this beer brand in a GOLD different multiple can format than the AWARD conventional 4, 6 or 12 cans. On top of this, the client wanted to display it in a different position on the shelf, so this vertical tube (formed using Arcwise® patented technology), is really distinctive when seen beside other brands. Shipping flat tube sheets – that are erected at the brand owner – instead of solid tubes has a major positive effect on logistics costs and carbon footprint emissions.

Perfect Flavour

Meßmer Tea has succeeded in creating the perfect combination of sustainable, safe GOLD packaging and effectively demonstrating AWARD uniqueness with its eye-catching construction on the shelf. The packaging material of choice is a recycled cartonboard with a functional barrier, which shields packed food against migration. The pack retains the original taste and the smell of the product. Therefore, the cellophane used in the past is now obsolete.

Official Name of Entry | Meßmer Tea Carton Manufacturer | H.O.Persiehl Entrant | Mayr-Melnhof Karton Brand Owner | Ostfriesische Tee Gesellschaft Structural Designer | H.O.Persiehl/Ostfriesische Tee Gesellschaft Graphic Designer | H.O.Persiehl/Ostfriesische Tee Gesellschaft Cartonboard Manufacturer | Mayr-Melnhof Karton Pro CartonECEA2019_Druck.qxp22.08.1909:55Seite23 Variety Cube Entrant Official NameofEntry premium brand. embossing underlinesthenatural, saving 520tonsofplasticperyear. The The tubandlidare 23%lighter inweight, therefore recyclable andcompostable. tub iscoatedwithabio-polymerand “plastic-free beachtour“. The cartonboard with CarteD'Orasmainpartnerinthe on atwo-yearpartnershipwithWWFItaly from polypropylene. Unileverhasagreed container whichwastraditionallymade This cartonboard tubreplaces aplastic Nature’s Partner Entrant Official NameofEntry the cereal. inside allowsmilktobeaddeddirectly to the boxasspeciallydesignedbag consumers toeatthecereal directly from features abag-in-boxconceptallows innovative cube-shapeddesignwhich mental aspectssuchasrecyclability. An consumers aswellfocusonenviron- functionality, convenienceandqualityfor out inthecluttered cereal aisle,improve convenient, outofhomepacktostand consumers, Nestléwantedtocreate a Looking toservetheneedsofmodern Extremely Convenient Entrant Official NameofEntry factured efficiently andsuppliedflat-packed. tart, whilstalsobeingabletobemanu structural rigidityandsecurely holdthe cartonboard solutionthatcouldprovide considerable creative thinkingtodesigna insert wasdesigned.Thisrequired recyclable andsustainablereplacement unnecessary plasticinpackaging,a part ofaproactive approach toreducing a cartonwithsingleuseblackPEtray. As M&S ChilledTarts usedtobepackagedin Sustainable Protection 23 | | | Seda International PackagingGroupSeda International Graphic PackagingInternational Firstan | | | Nestlé Pic-a-Pac M&S Tart insert Unilever CarteD'Or - Cartonboard Manufacturer | Graphic Designer| Structural Designer| Brand Owner| Carton Manufacturer | Cartonboard Manufacturer | Graphic Designer| Structural Designer| Brand Owner| Carton Manufacturer | Cartonboard Manufacturer | Graphic Designer| Structural Designer| Brand Owner| Carton Manufacturer | Marks andSpencer Unilever Nestlé Marks andSpencer Unilever Robert AckroydLeeds –Graphic PackagingInternational Firstan Seda International PackagingGroupSeda International Robert AckroydLeeds –Graphic PackagingInternational Firstan Seda International PackagingGroupSeda International Graphic PackagingInternational BillerudKorsnäs Stora Enso Stora Enso AWARD GOLD AWARD GOLD AWARD GOLD

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Professional Young Designer in the carton industry or for a brand owner had a lengthy debate before selecting of the Year or agency. Entrants were free to submit the winner. As it turned out, most of the a finished pack, which is already on the entrants submitted concepts and it was This is the first time that we have recognised market, or a concept idea that they have indeed one of those that was ultimately a professional young designer as part of developed. adjudged the winner. the European Carton Excellence Awards. The award was open to any designer Overall the quality of the submissions was, under the age of 30, whether they work as expected, incredibly high and the judges

WINNER PROFESSIONAL YOUNG DESIGNER

Official Name of Entry | Stand Out Bottle Pack Designer | Alexander Coles Bottled Alcoholic Beverage Company | Multi Packaging Solutions Country | U.K.

‘‘ Jury Comments Unique Lines unique shape. The inspiration came from the pointed oval shape known as the In reality this is still a concept pack but the The essence of this pack was to create a Marquise cut in precious stones. The judges appreciated this faceted carton- cartonboard pack for a premium brand of curved features not only give the pack board pack intended for a bottle of gin, alcoholic drink that would make it stand its style, but also provide protection for where the pack is meant to,, mimic the out on the shelf. The decision was to the glass bottle inside. facets of a Marquise jewel. focus on a design which encompassed minimal graphics, and instead drew attention to itself through its use of a Pro CartonECEA2019_Druck.qxp22.08.1909:55Seite25 25 General Manager, Pro Carton Tony Hitchin, September 2019 General Manager, Pro Carton Tony Hitchin, better, andIthankyouforyourhelp. As always,themore peoplethatcanspread thecartonboard sustainabilitymessagethe the informationyouneedtogetinvolvedinourTICCITschoolseducationprogramme. stories from ourmembers.It’s alsoausefulreference source and,ofcourse,includesall 120,000 visitsayearanditisregularly updatedwithrelevant informationaswell website toplacetheirvotesforfavourites.Theactuallygetsmore than The PublicVote wasagainabigsuccesswiththousandsofpeoplevisitingthePro Carton material andtwicethatofplasticpackaging. 85% ofpaperandcardboard packagingiscurrently recycled, more thananyother able andbiodegradableaswell,ofcourse,beingrecyclable. According toEurostat, material becauseitistrulysustainable.Fewpackagingmaterialscanclaimtoberenew materials remains amajoropportunityforcartonboard. Cartonboard issuchadesirable Excellence Award thisyear. Clearlyreplacing orreducing plasticandnon-sustainable It wasnotablethatwereceived 48entriesfortheSavePlanetcategoryinCarton awards brochure. Aslastyear, thequalityofcreative thinkingandsamplemaking Award alongsidethewinnersfrom theEuropean CartonExcellenceAwards inthis Once againweare proud toincludethefinalistsofPro CartonYoung Designers weeks! especially asthevastmajorityofentriesarriveinlasttwo 250 entriesacross thetwocompetitionsisquiteanexercise even soreceiving, unpacking,cataloginganddisplayingaround to trygetamanageablenumberforthejudgesevaluate.But us tointroduce ascreening stagefortheYoung DesignersAward The logisticsinhandlingtheincreasing numbersofentriesforced been evenmore. winners intheExcellenceAwards and,intruth,there couldhave year. It’s great thatwehavebeenabletoacknowledgesomany competition seemstohaverisenanevenhigherlevelthis from thestudentswasquiteamazing,althoughprofessional - MANAGER GENERAL PRO CARTON’S MESSAGE FROM P A A BETTER WORLD BETTER CK A GING FOR

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26 Pro CartonECEA2019_Druck.qxp22.08.1909:55Seite27 - Packaging. Sweden tovisitbothStoraEnso andAR The 2019award winnerswilltravelto supplied cartonboard tothe universities. as welltheothermillsthatkindly would liketothankMayr-Melnhof Karton support oftheAwards. Inadditionwe Thanks gotoallthesponsorsfortheir Sponsors 10 Packaging invitedthewinnersof In 2018,MetsäBoard andMayr-Melnhof apricelessexperience! pack – right through tothefinishedprinted from therawmaterial cartons are made– carton manufacturer toseefirst-handhow cartonboardinternational producers anda Designers Award are invitedbyoneofthe Each year, thefourwinnersofYoung ------experience.” It tookafewdays,butitwaswonderful showed themtherootsofourcompany. ence’ (MetsämeansforestinFinnish).We “We tookthewinnersfora‘Metsaexperi- their facilitiesinFinlandandAustria. Pro CartonYoung DesignersAward tovisit AR Packaging Erwin Klünder, winning studentstoourfacility.” delighted tobeablewelcomethe secure sustainabledevelopment.We’re cornerstone inourbusinessorderto “Innovation isinourDNAandanimportant Metsä Group Maarten Florizoone, ------Stora EnsoConsumerBoard Division Henna Paakkonen-Alvim, consumer packagingmarket.” influencers onthegrowing Young designersarethefuture the youngdesignersawardthisyear. “Stora Ensoisextremelyhappytosponsor Mayr-Melnhof Packaging Philipp Freymüller, and die-cutting.” the arttechnologyinprinting our fullfacilityincludingstateof facilities ofthegroup.We showedthem students atoneofthemostmodern “We happytoworkwiththe werevery ------WELCOME! WELCOME! ------

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AUGA

Create your own sense of beauty. We created an eyeshadow pack for an andro- FINALIST gynous target group, inspired by Icelandic nature and the simple but profound feeling of finding a stone on the beach, thus creating a relaxing and playful moment in an otherwise stressful world. We wanted to reduce the amount of plastic used in cosmetic packaging, therefore ours is made entirely out of cartonboard. It is in itself a display and the eyeshadows are detachable, which enables the customer to create their own palette (matching their own interests and colours) and the packaging can be reused and recycled. - -

Name of Entry | AUGA - Designer | Sigrid Karlsson, Anastasia Antropova, Saga Hedlund -

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CartonLoop

I submitted a packaging design with a loop system, which is produced as a single FINALIST part and does not need to be glued. The packaging is very versatile and is perfect for elongated and cylindrical objects, such as yoga mats, paper rolls, bottles or even jackets. Due to the dead load of the object to be carried, the packaging tightens itself like a sling when worn, so the packaging can be adapted to the size of the object. - -

Name of Entry | CartonLoop - Designer | Anna Taferner -

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Clouds of North

Clouds of North is the best give-away. It is an exclusive, high quality, sparkling, de- FINALIST alcoholised wine with taste of cloudberries. Our idea was to create a packaging design with an interactive function that gives our consumers an unboxing experience they can repeat. The outside of the box has a mountain pattern with aquarelle colours as background (blue, white, grey and orange). The inside is a solid dark blue colour with some graphic elements. - -

Name of Entry | Clouds of North - Designer | Jenny Almén, Lisa Strömros, Linnéa Samuelsson -

------Pro CartonECEA2019_Druck.qxp02.09.1913:31Seite29 - - - - 9 Name ofEntry in placetheboxwhentransported. holdtheglasses on top.Thefoldedcorners the sidestogetherandputtinglidback The boxcanbeclosedagainbybringing the whiteinteriorgivealuxuriousfeeling. and givetheglassesspace.Theshape take thelidoff, thesideswillopenslightly transport andpresent glasses.Whenyou This cardboard boxisaneasypackageto Presentation BoxforGlasses Name ofEntry for. have tosearch fortheoneyouare looking a symbolofitshardness soyouwillnever Each pencilhasitsownplacemarkedwith folding, whichmakesiteasytoproduce. with onepieceofcartonboard andclever pencil. Theentire packagingismadeonly and itwasinspired bytheshapeofa shape ofthepackagingispretty unusual that canalsofunctionasapencilcase.The The ideawastocreate apackforpencils Pencil CasePackaging Name ofEntry look. are gluedontheoutside,addinga3D manufacturability, thetabsonbottom the innerpartbecomesspout.For surfaces onthesideare overlapping and The packagingconsistsofonepart: tab onthesideandspoutappears. pollen andnectar. To openit,youpullthe that willgrow intoflowers thatprovide contains seeds shape ofawateringcan– designed inthe active. Thepackaging– the messageandencouragethemtoget of thepossibleextinctionbees,spread wake-up calltomakepeoplemore aware it’s a the bees”isnotjustaproduct – Bees are dyingatanalarmingrate!“Save Save theBees ------| | | - - - - Save theBees Presentation BoxforGlasses Pencil CasePackaging ------Designer Designer Designer ------| | | Michal Hrywniak Sophia Huber&DanielaBetz Melissa DeLoenzien ------FINALIST FINALIST FINALIST ------

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WINNER SAVE THE PLANET - -

Name of Entry | Powder Stories - Designer | Alessia Businaro -

------‘‘ Jury Comments Powder Stories This pack could have a huge impact, as it Eye shadow palettes are usually made saves so much plastic. Even if you put a from an enormous amount of plastic and plastic wrapper around it, it still means highly polluting materials. On average, less overall. All it would need to be plastic- 20 grams of hard plastic are used per unit free is a moisture barrier. If all make-up of packaging for 3 grams of product. could be packaged,, in cartonboard, this would be huge. This new solution ensures that the plastic use, which is present only in the small window to see the colour of the eye shadow, has been reduced to a minimum. Pro CartonECEA2019_Druck.qxp22.08.1909:56Seite31 - - ‘‘ Name ofEntry 7 creative. It isextremelyinventiveaswell many oftheseproductsarestillinplastic. the box.It’s definitelyaforerunner, as even keepitandreuseafteremptying isready.like this;everything You could been created.You canputitontheshelf conveniently disposeofthedustwhichhas want, thendrillthrough,removeitand means youcanpositionitwherever The self-adhesivepropertyofthispack - - Jury Comments -- -- ,, - - - - | - - Dustbuster ------

it catchesanyfinedust. a vacuumcleaner. Simplystucktothewall needs noassistanceandextrahandfor finally guaranteesdrillingwithoutdust.It selfers. Asacomponentofdowelpackit The Dustbusterisanaidfordo-it-your Dustbuster -- --- Designer ------| Mariella Drechsler ------can easilybeemptied. exceptional foldingtechnique,thedust gadget inyourtoolbox.Thankstothe the Dustbusterwillbecomeyourfavourite to aspecialadhesivecoating.Oncetried, The product canbeusedseveraltimesdue ------IDEAS CARTONBOARD CREATIVE WINNER ------

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WINNER CREATIVE CARTON- BOARD PACKAGING FOOD & DRINK - -

Name of Entry | Ploffie - Designer | Martin Wunner, So Hyeon Kim, Nguyet Nguyen -

------‘‘ Jury Comments Ploffie Now the box can be squeezed on the sides of its narrower end, which opens and This is a perfect example of how carton- Ploffie is a packaging solution with a unique closes the packaging with a popping board can be put to work. It demonstrates opening mechanism and an attention- sound. Once opened, the packaging the material’s full potential, and exploits grabbing design. serves as a dispenser, making it easy and its natural strength. It’s a very creative and fun for kids and adults to pour out the intriguing shape, which cleverly uses the When the packaging is opened for the first nuts. board for different functionalities such time, a perforated flap which functions as as the reclose and dispensing functions, a tamper-evident closure, and the upper- the graphics, and its suitability for nuts or most part of the integrated bag have to snacks. The squeezing function is very be ripped off. nice. It’s really ready to go on the shelf as is. And it could certainly be displayed,, and merchandised very well in stores. Pro CartonECEA2019_Druck.qxp22.08.1909:56Seite33 - - ‘‘ Name ofEntry 5 pack. friends asagift.Areallyfantastic would buythisimmediatelyandgiveitto real theatre.Itmakesonesmile.You and itlooksbeautifulopenaswell.It’s got wow-effect. Itlooksbeautifulwhenclosed wastotallyamazed;ithasareal The jury - - Jury Comments -- -- ,, - - - - | - - Le Paonneau ------

the pack. of apairscissorsforeasyopening experience bymimickingthemechanism Furthermore wecreated anunboxing only cardboard forthisscissorspackaging. the brand,wedidnotuseplasticsbut To transferthequalityandvaluesof Le Paonneau -- --- Designer ------| Sonja Herr, LianeJehle,PhilippTretter ------of beautyandunfolding. box, withthepeacockasembodiment outside andtheillustrativeinsideof enhanced bythecontrastofminimalistic The effect ofsurprisewhileopeningis ------WINNER ALL OTHER BOARD PACKAGING CREATIVE CARTON------

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INTRODUCTION

This year, our Pro Carton Young Designers Award has once again grown tremendously. On the one hand this was due to the dedication and commitment displayed by the design students from all over Europe, which has enthused us all. Each and every one of them would have deserved an award and, therefore, I would like to take this opportunity to thank all participants and their lecturers very much and hope that all the teachers will encourage their students to enter next year. The competition also gained additional momentum because the number of submissions (up to 461) has once again risen sharply, and above all because this time the submissions came from 70 universities and design schools in 24 European countries! These are great numbers, especially as more and more of them are working with us on a long-term basis and have made our award a part of their curriculum! And, of course, we support them as best as we can, with free materials for their work as well as with information about the technical possibilities of cartonboard. Horst Bittermann, President Pro Carton We all motivate each other, and this has led to the fact that the submissions this year again showed an abundant wealth of ideas, with one pleasant surprise following the other. To facilitate submission, we have this time conducted a first jury round with purely digital submission documents. Only in the second round were the selected 120 entrants invited to submit their physical designs. The finalists and prize winners were selected from these. The popularity of the award among young designers proves that cartonboard is a highly modern medium with which the young generation enjoys working. They look forward to the challenge of working with a material that fits perfectly into the renewable and recycling economy of the future. Success at the Award is however also richly rewarded: the competition brings young designers into contact with the leading heads of industry – a first step into the business world – and, potentially, to a professional career. All the finalists and their teachers were invited to the Award Gala at the ECMA Congress in September – a chance to network with the leaders of the major cartonboard and carton manufacturers. The four award winners can look forward to visits to Sweden to get valuable insights into two leading European companies in cartonboard and carton production. This year we would like to thank Stora Enso and AR Packaging for their support. I am already looking forward to the next Award!

Horst Bittermann, President Pro Carton

September 2019 Pro CartonECEA2019_Druck.qxp22.08.1909:56Seite35 - Put intowords whatyouwouldsaytothe We wantyoutoselltheideaanddetail. thejudgesunderstandhowitworks?” Will stand myideaandthereasons behindit? sider andconsider, thejudgesunder- “Will the judges.Lookatentryas anout entrants toputthemselvesintheshoesof Finally, andaslastyear, Iwould askall immediately. like finishedpacksthatcouldgotomarket print andfinish,someoftheentrieswere not tobeoverlyinfluencedbythelevelsof patent applications!Whilstthejudgesaim were oneortwothatcould evenconsider value. Iwouldalsoliketoaddthatthere innovative usesthataddedconsumer totally blueskyandconsidered newand where itisnotcurrently andotherswent about howcartonboard couldbeused constructions better, whileothersthought entrants triedtomakecurrent carton is evidencedbyover450entries.Some enthusiasm ofthestudentsandschools This competitionhasreally caughtfire! The 3 ------board - - -- that partofthisbrochure. and whosebiographiesare summarisedin the European CartonExcellenceAward jury (Packknack) –whowere alsomembersof Judkins (GeneralMills)andJanet Shipton Lotte Krekels (Carrefour Belgium),Courtney Chairman SatkarGidda(SiebertHead), Members oftheJury: July 2019 Satkar Gidda and goodlucktonextyear’s entrants! Well donetoallforafabulouscompetition of youridea. entry. Discussthebenefitsandmerits to convincethemthatyouhavethebest judges ifyouwere there infront ofthem, ------University ofAntwerp. one inAppliedEconomicsfrom the from KatholiekeUniversiteit Leuvenand Business Communication –International He holdsaMaster’s degree in Marketing Manager atVandeputte –SafetyExperts. KeyAccount Gent andasInternational & SupplyChainDirector at AmcorFlexibles Regional SalesDirector and Commercial Officer atVan GenechtenPackaging, as in purchasing andsales:as ChiefSales experience He hasextensiveinternational and ConsumerGoodsatARPackagingAB. Erwin KlünderisGlobalSalesDirector, Food Erwin Klünder, ARPackaging Designers Award jurywas: Additionally, newtothePro CartonYoung ------SATKAR GIDDA COMMENTS FROM THE JURY ------

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www.procarton.com | [email protected] Young Designers Award for the best Carton Packaging of the Year Pro Carton Young Designers Award 2019