Computer Arts Is Celebrating Participants Were Inﬂuenced After the End of 20 Years on the Newsstand

EXCLUSIVE GIFT FONTSWORTHFROMHYPEFORTYPECOM THE DESIGNERS REPUBLIC REUNITED ISSUE 250 Exclusivevideotheﬁrstinterview MARCH 2016 withallﬁvecoremembersofthe DIGITAL EDITION PRODUCED IN iconicstudioforoveradecade THE UK

SPECIAL 20TH ANNIVERSARY EDITION

20 essential tips for taking your design career to the next level The 20 biggest challenges in design today - and how to tackle them REVEALED The 20 most influential designers as voted by their peers SPECIAL REPORT MARCH 2016

WORDS: JuliaSagar ILLUSTRATION: Non-Format wwwnon-formatcom

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SPECIAL REPORT THE 20 MOST INFLUENTIAL DESIGNERS We reveal the top 20 designers and illustrators of the past two decades as voted by their peers, and their tips to advance your own career

his year, Computer Arts is celebrating participants were influenced after the end of 20 years on the newsstand. To mark 1995, when the first issue of Computer Arts our milestone 250th issue, we set out rolled off the press. That’s why you won’t T to determine which designers and find the likes of Paul Rand, Milton Glaser, illustrators have most shaped the Neville Brody or Peter Saville in this list, industry during the two decades the magazine but you will find veteran designers like has been in existence. Erik Spiekermann rubbing shoulders with We didn’t simply want to create a young-gun polymaths like Kate Moross or textbook list of the great and good of graphic inspiring illustrators like Malika Favre. design. Instead, with the help of the Computer We also asked each panel member Arts community, we wanted to name the for their expert advice on a range of topics. creatives who have had the greatest influence on You’ll find their tips, tricks and predictions the industry during the magazine’s lifetime. running throughout these pages. What you’ll find over the following pages So who made it into the top five? By is a snapshot of the game-changers who define a clear margin, Stefan Sagmeister was voted the creative world. To create this list, we asked the most influential designer of the last 20 a carefully selected group of our favourite years. Sharing second place are Jon Forss and contributors and collaborators (including some Kjell Ekhorn of Non-Format, and in third is of the industry’s leading practitioners – meet Kate Moross. Alex Trochut, meanwhile, took the panel on page 64) to answer the following fourth place and HORT’s Eike König sits in question: which individual designer or fifth. You’ll find interviews with all five front- illustrator most shaped your own thinking, runners inside the feature. ambitions or career path over the last 20 years? The remaining 15 world-class creatives Creatives could be nominated for an are presented unranked, with a sample of influential project, an entire body of work, or their most inspiring work and one of the even an interview or conference talk: providing many nominations explaining why each was that they made a personal impact on the so influential to our panel. Turn the page to panellist’s life and work, the nomination was discover the 20 most influential designers valid. The only stipulation was that the and illustrators of the last two decades.

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NOMINATIONS Votedthemostinfluentialdesignerofthelasttwodecadesbyourindustry-leadingpanel ofcreatives StefanSagmeisterneedsnointroductionHisunorthodox provocativework JAN WILKER, CO-FOUNDER, KARLSSONWILKER hasdelightedandunse ledviewersforoveryears inspiringwavesofdesignersand Apartfromhavinginterned illustratorstoquestionthestatusquo withStefanbackin andhimeventually becomingthegodfather–or Everyonewhonominatedyousharedstoriesofadvice supportorinspirationthatyou’ve matchmaker–of given–whetherviaapersonalrelationship throughyourworkoratalkTo whatextent karlssonwilkerhisimpact on mehasbeenbig Iwas doyoufeelaresponsibilitytoleavealegacybyhelpingthenextgenerationofdesigners? mesmerisedbyhiswork fromafarbeforeworking ImyselfopenedmystudioinNewYorkinanatmosphereofsupportbytheprevious withhimbutexperiencing generationofdesigners Whenwestartedtodesignworkwewerehalfwayokaywithall hisdedicationandaitude towardsdesignup close my heroesstartedtocall–amongthemPaulaScherandMichaelBierut–totellushow changedalotforme happytheyweretherewassomeonenewintown IrememberwhenMiltonGlasercalled Backthenheshowed awaythatatwo-manstudio mybrotherandbusinessmanMartinwasvisitingmystudiofromAustria Heoverheardthe couldproducekick-ass conversationandjustcouldn’tbelieveit “Youmeantotellmethatyourfarmoresuccessful globalrelevantwork unrivalledbyagencies competitorsarecallingyoutocongratulateyouontheworkyou’redoing?”I’mtryingmy besttokeepupthattradition GAUTE TENOLD AASE, ASSOCIATE CREATIVE You’vecontinuallypushedboundariesthroughoutyourcareerHowdoyoustayso DIRECTOR, ANTI creativelyengaged?Whatpreventsyoufromrestingonyourlaurels? NotnominatingStefanin thispollwouldbelikenot I’vegonethroughperiodswhereI’vedonelotsoflaurel-restingandIhavethestainsonmy nominatingMichaelJackson inthe‘greatestpopartistsof shirttoshowforit They’renotprey Butingeneralthesinglebeststrategythatkeepsme alltime’poll Inmymindhe’s engagedisthesabbaticaleverysevenyears Iwouldn’tbewithoutthem thegreatest Hehasa uniquewayofcreating visuals Whetherit’s What’sthenextcreativechallengeonthehorizonforyou? typographyartdirectionor evenhisownwebsitehe We’restartingtoworkonaprojectonbeauty We’llbetryingtoprovethatthecreationof neverceasestosurprise somethingbeautifulisneithertrivialsuperficialorold-fashionedbutan essentialpartof Andyou’vegottolove his‘designcanmake whatitmeanstobehuman youhappy’philosophy Heseemslikeagreatguy What’sthebestadviceyou’veeverbeengiven andwhy? who’salsoagreatdesigner ItcamefrommymentorTiborKalman themostdifficultthingwhenrunningadesign GEMMA O’BRIEN, companyisfigureouthownottogrow Everythingelseiseasy Havingfollowedhisadvice ARTIST AND TYPOGRAPHER I havefoundtheadvantagestobe IfirstsawStefanSagmeister speakataconferencein AustraliawhenIwasin Nobureaucracy–wecanactquicklyandefficiently Thereareveryfewofthe the earlydaysofdesign schoolabouteightyears misunderstandingsandwrongbriefssoprevalentatlargercompanies ago Thewayhetreated Wecanonlydoafewofthejobsweareofferedallowingustopickandchoose typographyinhisworkwas agame-changer Formehe Weenjoysmalloverheadsandcanremainfinanciallyindependentfromourclients presentedawaytoblurthe EverythingI’veeverseenthatwasanygoodindesignwasdevelopedbyasmallteam linebetweendesignand art andstepoutsidethe evenifitcameoutofabigcompany If peoplewereinvolveditwasalwayscrap traditionalways typeisused tocommunicate visually Whatdoesitfeelliketohave delegatessingingalongwhileyou’reonstageat an event?Isitbe erthanmotorbikingdownpalm-fringedroadswithnoplan? DuringthesingingitselfI’mmostlybusygeingpeopletobemoreengagedsoit’sdifficult tosavourthemoment AndthemotorbikeridethroughBaliisdifficultto beat STEFAN SAGMEISTER www.sagmeisterwalsh.com

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Stefan Sagmeister’s AIGA Detroit posterfor whichhis assistant slashedthe detailsonto historsoisa graphicicon ofthes

COMPUTERARTSCREATIVEBLOQCOM -47- SPECIAL REPORT MARCH 2016 TIPS FOR NEW DESIGNERS AND ILLUSTRATORS

WE ASKED OUR PANEL: IF YOU COULD GIVE ONE TIP TO A DESIGNER OR ILLUSTRATOR JUST STARTING OUT, WHAT WOULD IT BE?

KNOW REFINE LOSE THE YOUR NICHE YOUR SKILLS ATTITUDE

Mads Jakob Poulsen creative director Ma Howarth ilovedust Steve Simmonds weareseventeen Thinkaboutwhatyoucancontributetothe HoneyourskillsetWhetherdigitallyor Mytipforanewyoungdesignerstarting worldofdesignWhat’syourniche?What’s byhandworkhardonyourcra$everyday theircareeristoloseanysenseof yourspecialsecretweapon?Don’tbelike andintimeyouwillﬁndastylethat youare entitlementyoumayhaveJustbecause everyoneelse–dowhatyouthinkisfun comfortablewithandmostimportantly you’vestudiedforthreeorﬁveyearsdoesn’t enjoydoing meanyoucancomeintotheindustryand expectittobeeasyThissoundsharshbut HAVE A I getyoungdesignersallthetimetellingme

SINGULAR VISION whattheyareandaren’twillingtodofrom FOCUS daytodayYoumustrememberthatit’s Tony Brook Spin ON IDEAS not justgraduatesfightingfortheirplace Ifyoumakethingsthewayyouthinkthey in thisindustry9seasonedprosandentire oughttobethey’remorelikelytobewhat Jon Waring Sixty Design companiesarefightingtooandgoodaitudes you’llbeaskedtomakegoingforwardIttook Workonyourcra$butalsoonyourideas makeallthedifferenceBekeenand mealongtimetofullyunderstandthis High-qualitywordsandideasforbrands enthusiasticitgoesalongwayBreadand makeyoueminentlymorevaluable buerworkisastapleinanystudioso expecttobeheavilyinvolvedinalotofthis at firstDon’texpecttobeworkingonall STAY TRUE the biggerstudioprojectsThiswillhappen TO YOUR PASSION FOLLOW in time9justapproachthebreadandbuer YOUR HEART stuff withbagsofenthusiasmandmakethose Rob Gonzalez Sawdust projectsshineunexpectedlyDothisand Staytruetowhatyou’repassionateabout Dawn Hancock Firebelly yourrisethroughtherankswillbeswi$ Itwillgiveyoulongevitywhichiswhatyou Noneofusreallyknowwhatthehellwe’re needtogainpeople’strustandrespect doingbutifyouthinkwithyourheartandgo withyourgutitwillallworkoutintheend STAY THE

COURSE

BE VERSATILE Good Wives and Warriors STAY INSPIRED Ourgeneraltipforpeopleistojusttryand Sebastian Padilla Anagrama stickwithit!Acreativecareerisgoingto AdesignerneedstobeversatilelikeaSwiss Tommy Taylor Alphabetical be pepperedwithrejectionandpotentially ArmyknifeYouneedtobecomfortablewith Lookforinspirationeverywhereyougoand confusingtimesWithoutsoundingtootrite workinginbroadﬁeldssuchastypography fromeveryoneyoumeet it’simportanttotryandbelieveinthevalue compositionandcopywriting ofyourworkandkeeppushingthroughthe timeswhenyoufeellikequiing!

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IDEAS ARE CONSTANTLY BE PROACTIVE VALUABLE COLLABORATE Gavin Lucas Outline Artists Jamie Ellul Supple Studio Sebastian Padilla Anagrama Createworkbecauseyouwanttodoit– Yourslicktypeseingormadskillsin Teamupwithdifferentpeopleandavoid not becauseyouneeditGotamatewho Photoshopwon’tmakeyoustandouttoan becomingredundant runsa clubnight?Offertomakethema employerorclientOnlyyourthinkingwill logo createaflyerormakeupsomebuon Haveideasandexecutethembrilliantly badgesShowthemyoucandesignawebsite And benice–it’sasmallworld toowhileyou’reatitAnydesignerwhosays DON’T FOLLOW theycan’tdoawebsiteorcan’tmakebuon badgesisn’tadesignerYoucandoanything TRENDS YoucanmakeanythingYoucanlearn Pomme Chan illustrator anythingIfyoureallywanttodothisprove StaytruetowhoyouareNeverchangeyour it Themostsuccessfulpeopleintheworld TAKE RISKS designtofollowatrend didn’twaitforjobstolandintheirlaps9 Ady Bibby True North they createdopportunitiesbyworkingwith StandforsomethingTakerisksDon’tbe peoplecollaboratingworkingfornothing happytomergeintothemediocrityof whenappropriateandcreatingworkthey creativityoutthere ONLY WORK WITH couldbeproudofAreyoudoingallofthis? Congratulationsyoumightjustmakeitasa PEOPLE YOU LIKE designeroranillustrator Fred Deakin designer and teacher GET ON Biggestlessononlyworkwithpeopleyou like onprojectsyoucareaboutIfyoutake WITH IT yourtimetomakegreatworktheneventually Jim Bull Moving Brands the moneywill come Theactofdoingisalwaysbeerthan WORK HARD thinking –getonwithitandyou’llbe Ollie Munden ilovedust successfulStartstuff! Mybiggesttipistoworkharderthan everyoneelsearoundyou

BE CURIOUS

Juan Molinet illustrator AVOID GOOGLE CuriosityisyourbestfriendEmbraceit–you Kay Khoo Kyoorius neverknowwhereyou’llﬁndinspiration Myonetipfornewdesignersand illustrators? StayawayfromGoogle

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Yourworkhasinspiredsomanydesigners Who’shadthemostimpactonyou? JFandKE M/MParis Forthepastyears NOMINATIONS Secretive technicallybrilliant dazzlingly thetwoMshavedemonstratedtimeandtime creative JonForssandKjellEkhornof againthatnotionsofbeautyandlegibilityare ROB GONZALEZ, SAWDUST Non-Format“pickedupgraphicdesignand Themostinfluential subjectivealmosttothepointofirrelevance designersinthelast shookitwildlyuntileveryone’sheadwas Theyseemtounderstandmorethananyof yearsformewouldhave spinningwithexcitement” accordingtoone to beJonForssandKjell their contemporariesthattherearefewthings EkhornofNon-Format The panelmember Sawdust’sRobGonzalezyou ashollowasinstantgratificationandthat duocompletelychangedthe canreadhisnominationonthele gamewhenitcameto there isnothingmoresterileineffectualor innovativeexpressive It’sli lesurprisethatthecross-Atlantic futile thantryingtoappealtoeverybody typographyandimage- designduohavetakensecondplaceinourpoll making TheirworkforThe The words‘demographic’or‘focusgroup’ Wiremagazinealoneis ofthetopmostinfluentialdesignersofthe have probablyneveroncecrossedtheirminds untouchable It’slikethey lasttwodecadesForssandEkhornhavebuilt pickedgraphicdesignup Long maythiscontinue andshookitwildlyuntil areputationforuncompromisinginnovation everyone’sheadwas They’veledthewayinexpressivetypography spinningwithexcitement JF Iwouldn’tbesurprisedifImentionBrian I honestlydon’tthinkI’ve anddeconstructedgraphicdesignsince Enoeverysingleday Apartfromhisobvious seenanyotherstudiobeas uncompromisingastheyare launchingtheirpartnershipin andhave contributionstosomeofthebestalbums whenitcomestothequality beeninspiringcreativesandclientsalikewith ever madeitwashis diaryAYearwith ofthework they’resimply unrivalled Designheroes theirboundary-pushingbranding packaging SwollenAppendicesthatreallymadeanimpact andeditorialdesign onme Thatbookistheonlyperfectlylegal POMME CHAN, ILLUSTRATOR, Thepair whorecentlymergedwith mind-alteringdrugthatIknowof Noonelooks Non-Formathavehadso top ScandinavianstudioANTI designedour attheworldquitelikehedoes Enohasn’tjust muchinfluenceonmylifeas stunningdie-cutcoverthisissueyoucanread anartist Icollaboratedwith influencedmywork he’schangedthewayIlook themforthefirsttimeaer moreaboutthecoverdesignonpageand atabsolutelyeverything Igraduated Theygaveme thechancetodesigna theillustratednumbersyou’llseethroughout CDcoverforAnoice thisfeatureThey’retwooftheworld’sfinest KE ThelateJapaneseartdirectorNagiNoda’s Theirdesignsarealways aheadoftheirtimeandIcan designers–andtheirpeersthinksotoo workembodiedaflamboyantquirkyandstylish alwayslearnathingortwo visualuniversewhereeverythingwasseemingly fromtheirartwork–notto mentionhowlovelytheyare WhatdoesteamingupwithANTIenable possible Shedrewfromanirresistiblemix inpersontoo Non-Formattodothatyoucouldn’t–or of fashionartpopandJapanesecultureto weren’tdoing–otherwise? createfantasticalandotherworldlyconcepts JonForssandKjellEkhorn Non-Format for hercommercialclients Itwasasthough remainedatwo-manteamforafull yearsbut she waslookingattheworldfromadifferent itwasstartingtoannoyusthatwehadtoturn angleandmanyatimewhenJonandIhave downsomereallyinterestingprojectsbecause struggledtofindstrongvisualsolutionsforour wedidn’thaveabigenoughteamtobackusup projectswe’veaskedourselves ‘Whatwould TeamingupwithANTIgivesusallofthatand NagiNodahavedone?’ so muchmore Wecanreallyconcentrateon whatwedobestandwenowstandshoulderto Whatcanweexpectfromyouthisyear shoulderwithworld-classtalentinthefieldsof nowyou’veteamedupwithANTI? designadvertisingTVandbranding Wecan’t JFandKE We’vecertainlybeenbusyoverthe waittosharewhatwe’vebeenworkingon lastthreeandahalfmonthssincewehooked up withANTI Everything’sunderwrapsatthe momentbutwedohaveatypographicshort filmthatwilldebutatBeauty—CooperHewi DesignTriennialinNewYork Itwasareal jumping-in-the-deep-endexperienceforusbut NON-FORMAT wethinkit’sworthwatchingifonlyforthereally greatSkillbardsoundtrack www.non-format.com

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Le DavidBowie-Theprintis nowpartofthepermanentcollectionofthe CooperHewiSmithsonianDesign MuseumBelow LoveSongNon-Format’s monographcompilingtheﬁrstseven yearsofthestudio’sworkTheﬁrstedition soldoutwithinmonthsBo om Endless EndlessastoryforCentmagazine

COMPUTERARTSCREATIVEBLOQCOM -51- SPECIAL REPORT MARCH 2016 TIPS TO TAKE YOUR CAREER TO THE NEXT LEVEL WE ASKED OUR PANEL: WHAT’S THE BIGGEST LESSON YOU’VE LEARNED OVER THE COURSE OF YOUR CAREER SO FAR?

MAKING THE CLIENT KNOWLEDGE IS FREELANCE HAPPY ISN’T ENOUGH THE REAL POWER IS FREEDOM Sagi Haviv Chermayeff & Geismar & Haviv Jason Lile For the People Sarah Mazzei illustrator ThebiggestlessonI’velearnedsofaristhat Designiso$ensubjectivebutwhencoupled Mybiggestlesson?Iwouldn’tchangethe makingtheclienthappyisn’tenoughAtthe withsmartsitgivesyoutheabilitytoreach relativefreedomofbeingafreelancerfor endofthedayyouthedesignermustbe beerideasandbacktheseupwiththeright anythingintheworld proudoftheresultandthewaytoachieve conversationsandenthusiasm thatistoshowtheclientonlythoseoptions thatyoubelieveinwholeheartedly WORKING WORK WELL FOR FREE NEVER WITH OTHERS PAYS OFF NEVER STOP Louise Sloper head of art Jonas Bergstrand Problem Bob ThemostimportantthingI’velearnedisto LEARNING Clientswhothinkdesignshouldbedirtcheap listentoandworkwithawiderangeoftalents Kirsty Carter and Emma Thomas APFEL havenotrueunderstandingofwhatitcan fromallbackgroundsandagegroupslearn We’relearningallthetimeIt’snotthat bringandaresubsequentlyimpossibleto fromthemandbehumble–butultimately there’sonebiglessoninparticular9being workwithThefeereflectsthetrustthatis tobelieveinyourselfandwhatyouwantto inquisitivelisteningandtalkingmeansthat placedinthedesigner achieveinlifePushyourselftoexplorenew youareconstantlylearningsomethingnew challengesandhavefunAscreativesweare incrediblyluckytomakeacareerfromdoing LEARNING thethingweloveIt’smorethanajob NEW SKILLS STOPS KEEP WORK STAGNATION AND LIFE SEPARATE Ma W Moore MWM Graphics DON’T LISTEN James Wignall Mutanthands Learningnewdisciplinesisagreatwayto Forthesakeofsanityit’simportanttokeep keepgrowingandopennewdoors TOO MUCH workandlifeseparateIt’seasiersaidthan Paul Stafford DesignStudio donewhenyou’reacreativebecauseyou Listeningtopeopleanddissectingand can’talwaystuneouttotallybuttrytoleave distillingwhattheysayishowwelearnand workatworkWorkinglonghoursisrarelya STAY buildmeaningfulbrandsHoweverthere’s necessity9youalwaysseemtogetthe work a limitWhenDesignStudiostartedwe finishedonewayoranotherWorking HUMBLE listenedtoeveryonewemetbutI’velearned smarternotharderallowsyoutorecharge Michael C Place Build alongthewaythatyouneedtomakeyour yourcreativebaerieswhichmakesfora Getyourheaddownandworkhard owndecisionsoryou’lljustendupbuilding muchbeerendresult andeverythingwillbeokay somethingthat’salreadybeenbuiltbefore

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GRAPHIC NOTHING FOLLOW ANTHONY DESIGN IS A BEATS TALKING BURRILL’S ADVICE SERIOUS TOOL IN PERSON Ed Robin Myon Williams Ben Bos graphic designer Glenn Garriock designer AnthonyBurrillnaileditwiththephrase ThebiggestlessonI’velearnedisthatgraphic Technologyhasenabledmetoworkwith “Workhardandbenicetopeople”Itseems designisn’tanotherkindoffineartbuta clientsaroundtheglobebutemailsand soobviousbutit’ssotrueAndworkingwith seriousandvaluabletooltoconveyclear calls can’tbeatsiingaroundatableto clientscolleaguesandcollaboratorsthatdo messagesbesidetsunamisofrubbish discussanidea thesamemakesallthedifference TREAT EVERY NEW STAY PROJECT LIKE IT WILL STAND UP FOR HUNGRY BE YOUR BEST YOUR WORK Martyn Hayes Elmwood David Airey graphic designer Gaute Tenold Aase ANTI ThebiggestlessonI’velearnedinmycareer OneofthemostimportantlessonsI’ve Ifwecomeupwithaconceptandstylewe isnevertostopbeinghungryforthenew learned?Totreateverynewprojectasif believeinwefightforitevenifclientsare it willbethebestofmycareerItdoesn’t scepticalatfirstAndwe’reusuallyright maerwhotheclientisorwhatindustry Otherwisetheywouldn’thavehiredus I’m designingforI’mtheoneresponsible IT ALL STARTS for justhowgoodhowinterestingandhow successfultheresultwillbe WITH A GOOD IDEA THE BUSINESS Stuart Youngs Purpose Mybiggestlessonisthatagoodideaspawns COMES FIRST athousandmore BE Rod Hunt illustrator Creativityisthethingthat’smostimportant ORIGINAL tomebuttocreateasuccessfuland Hamish Makgill StudioMakgill sustainablecareeryouhavetoalwaysputthe REINVENT TO Gooddesigncanonlyevercomefrom businessfirstThatcomesdowntoeducating original thinking yourselfonallaspectsofyourbusiness STAY RELEVANT includingpricingcopyrightcontractsand Richard Wilde School of Visual Arts marketingThebusinesssideisequallyas TheonlyconstantisconstantchangeI’ve importantascreatingthework alwaysreinventedmyselftostayrelevant There’srisk-takinginvolvedwiththischarge butit’salwaysmademylifemoremeaningful

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She’stheyoungestofourtop but multidisciplinarycreativemachineKateMoross hascrammedaphenomenalamountof workinto Howdoyoupersuadeyourclientstotakerisks? NOMINATIONS herthreedecadesonthisplanetHerpositionin Hasthatbecomeeasierorharderastheclients GAVIN LUCAS, ourpollasthethirdmostinfluentialdesignerof havebecomebigger? OUTLINE ARTISTS thelasttwodecadesreflectsherextraordinary Trustisthemostimportantfactorwhendeveloping IfirstmetKateMoross back in Shewas drive talentanddexterity–andisallthemore arelationshipwithaclient Thesaferandmore still an undergraduateat impressivegiventhatshewasonlynineyearsold confidenttheyfeelwithyouthemoretheyare CamberwellCollegeofArts buthadalreadyproduced whenComputerArtslaunchedinlate"" likelytotakerisks–orevensometimespush workforclientssuchas Bestknownforherhand-drawntypography you intotakingthemyourself It’simportantto SonyandCadburyprovided illustrationsformagazines andgeometricpopaesthetic the prolificgraphic recognisethatanyprojectisacollaboration includingViceDazed designer artdirector illustrator animatorand it’s notasingle-sidedendeavour Someofmy & ConfusedSuperSuper andFACTandproduced studiofounderstartedyoung designingprofile best workwasmyclient’sideaandIneverhide innumerableflyers pagesforbandsonMySpaceasateenagerinthe awayfromthat for Londonclubnights She’d alsoartdirecteda earlydaysoftheinternetandsocialmediaBythe Ithinkit’sthismutualrespectthatdevelopssuch bookforanarchitecture timeshegraduatedfromuniversityshe’dalready greatrelationships I’mnotadesignerwithan firmstartedarecordlabel andwasabouttolauncha rackedupanimpressiveportfolioofcommercial agendaotherthanwantingtomakethebestworkI rangeofclothingatTopshop projects–includinganationwidebillboard canwithmyteam Atthestudioourgoalistofind Nowsheandherstudio havecreatedvisualsfor campaignforCadburyandasignatureclothing newcreativewaystoexpressourclients’ideas touringmusicactsdirected rangeofclothingforTopshop–andstartedher Whatclientwouldn’twanttodothat? musicvideosandart directedalbumsleevesand ownrecordlabel relatedcampaigns For Kate Morosshashelpeddefineseveralillustrative Canyoutellusabitaboutyourprocess–how theword‘can’t’simply doesn’texist Ifthere’s styles andhascreatedpioneeringworkacrossa do youapproachthestartofanewproject? somethingshewantstodo vastrangeofplatformsandfieldsLastyear her I’maveryreactionarydesigner/illustrator–I sheworksoutwhatshe needstodohowtodoit studio’svibrantgraphicsreachedhundredsof tend tostartmakingthingsstraightawayand andthenjustgetsonwithit thousandsofeyeballsaroundtheworldwhenshe don’t think aboutittoomuch Idon’ttendto She’salwaysenthused learningdoingandadding addedthebiggestboybandin theworld One over-workdesignswhichiswhytheyhavelots newstringstohercreative Direction toheralreadyimpressiveclientlist of imperfections bow–Iwillalwayswish Iwas‘abitmore Vogue TheGuardian Sony Adidas SamSmith KateMoross’ –thelistgoesonHer ferociousappetitefor What’stheplanfortherestofthisyear? creativityandrefusaltoconformtostereotypes I’mpuingmyallintomakinganenjoyable hasshownanewgenerationexactlywhat’s andlessstressfulyearwhereIcandevelopthe possiblewithvisionandhardwork workinthestudioandnotoverworkmyself KATE MOROSS www.studiomoross.com

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Top KateMoross’sopeningﬁlmforOneDirection’s tourOnTheRoadAgainAbove AcoverforThe Guardian’sGuidemagazineRight Coverartfor Hackman’ssingleMoreThanEver

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REVOLUTIONARY THINGS THAT HAVE CHANGED THE DESIGN INDUSTRY (OR WILL)

3D PRINTERS/ SMARTPHONES FABRICATORS Dan Greene, Wolff Olins Jonathan Ford, Pearlfisher The smartphone has I think the future of everything changed my approach physical will be governed by to design. Not only does affordable, quick, individualised a mobile-first mindset 3D printing – from houses and force designers to think of impossible gold jewellery to the user first, it strips food, human organs, packaging away anything and so much more. superfluous in the design.

PEN AND PAPER GOOGLE IMAGES Mads Jakob EMAIL Good Wives and Warriors Poulsen, Fredrik Öst, Snask Google Images and picture-sharing creative director Email is a huge part of our platforms like Pinterest are the The pen never daily communication with greatest addition to working as a goes out of each other, our clients and commercial illustrator, enabling quick fashion. Ideas other work-related contacts. research of visual content. are what count.

THE INTERNET THE COMPUTER INDUSTRY GROWTH Fred Deakin, designer Tony Brook, Spin Sunita Yeomans, SSHY Creative WHAT’S THE BIGGEST The internet led to an When I started, I was The recent Design Economy CHANGE YOU’VE SEEN increase in speed, distraction, painting type on Report from the Design Council IN THE INDUSTRY OVER competition and innovation. acetate with gouache. was a delight to read, especially And don’t think we’ve Each change took an ﬁnding out that design is now THE LAST 20 YEARS? arrived – the changes are age. It’s much better creating jobs at three times only just beginning. now, of course! the national average.

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DESIGN BLOGS Ed Robin, Mytton Williams We see more work than ever on design blogs and social media, but it would be great to see more support among the design community. It’s so easy to criticise design.

NOTES APPS Tommy Taylor, Alphabetical SLACK COLLABORATION TOOL ADOBE I used to carry a notebook, Jason Little, For The People ILLUSTRATOR but there were frequent Slack single-handedly supports our Jonas Bergstrand occasions when I found crippling caffeine addiction, keeps us The speed, precision myself without it. Now I have in the loop, organises jobs and facilitates and endless scope for trial and error hundreds of notes on my idea-sharing – all while making us laugh. It helps offered by modern software ﬁts my phone at any one time. us avoid the need for client managers. frame of mind perfectly.

SOCIAL MEDIA Liza Enebeis, Studio Dumbar Platforms like Facebook, Twitter and Instagram have accentuated our designer traits of being collectors, gatherers and exhibitionists.

WACOM TABLETS Ollie Munden, ilovedust Wacom’s Cintiq tablets have revolutionised the way I’m working. I hope Apple updates the iPad Pro to run a full version of Photoshop, or Wacom releases

Code

a ‘companion’ tablet that runs OS X as standard. CODE Jon Waring, 3Sixty Design As code becomes more DIGITAL PRINTING PRESSES accessible to creatives with ADOBE PHOTOSHOP Greig Anderson, Freytag Anderson tools like PageCloud, and Dean Johnson, Brandwidth Developments like the Indigo and browsers offer more scope for I’ve used Photoshop for over 25 Arizona presses have made quality animation, video, voice and years, right from its black-and- print ﬁnishing a viable option for a gesture, we’ll be able to control white inception. I actually think in terms of variety of clients both large and small. the digital experience. Photoshop when looking at an environment or object

CREATIVE AGENCIES APPLE AND ADOBE INFORMATION CONSUMPTION Jonathan Ford, Pearlﬁsher Simon Spilsbury, illustrator Kate Franklin, FranklinTill The biggest change is the generation of In the same way the iPhone has spawned a zillion The speed at which we consume information, creative agencies at all sizes, everywhere, photographers, Apple and Adobe have tricked especially in a visual sense, has greatly and in different forms. Also the reluctant everyone into believing they’re an artist. This has increased. How we seek out information and enforced march of traditional advertising created a bombardment of mediocre visual language inspiration is hugely different to how it was into the design space, which is one of the that seems to have permeated like a virus through 20 years ago, when research was something great acts of stealth in denial. the whole gamut of published media. more physical and experiential.

COMPUTERARTSCREATIVEBLOQCOM -57- SPECIAL REPORT MARCH 2016 ALEX TROCHUT www.alextrochut.com

NOMINATIONS Dubbeda“geniustypographerandillustrator”by MATT HOWARTH, ILOVEDUST our panel Barcelona-bornBrooklyn-basedartistgraphic AroundAlex designerillustratorandtypographerAlexTrochutranked Trochutcameonthe fourthinourpoll He’swonadevotedfanbasethankstohis sceneandchangedthe game Technicallyand uniquebrandofillustratedtypographyandgeometricflair conceptuallyhisworkwas “IfirststumbledacrossAlex’sworksevenoreightyears abreathoffreshairwithin theillustrationworld ago”recallsdesignerandtypographerStevenBonner single-handedlytaking “and wasblownawaybytheflowrhythmandhowit vectorillustrationtoa place ithadneverbeen pushedagainstsomuchofwhatwashappeningatthe before Boldvibrantand time Ittookwhatwastraditionallyseenasvectorgraphic technicallymind-bending initscreationhiswork workanduppedthegameforeveryonewithitsbeauty gaveusallahugeshotof and technicalprowess ” inspiration WatchingAlex continuallypushhimselfto “Tomethebestprojectshouldbetheoneyoustill developnewstylesand haven’tdone”reflectsTrochut “Ithinkthemomentyouset techniquesyearonyear hasbeenfascinatingfrom somethingas‘yourfavourite’you’reaccommodatingtoit adesignandillustration andestablishingavirtuallimittoyourcreativity Ipreferto pointofview leavethatdooropenandthinkthatthebestisyettocome AsfarasthefuturegoesIamclueless–butoptimistic ” EIKE KÖNIG www.hort.org.uk

NOMINATIONS InfihplaceisEikeKönigwhoin setupHORTa SARAH MAZZETTI “graphicdesignplayground”inBerlinwherecreativescould ILLUSTRATOR collaborateon clientbriefsalongsideexperimental Heusesdesignand self-initiatedideas Widelyacclaimedforhisfreshdesign typographyinan extremelycleverironic thinkingandfree-spiritedapproachKönigbelievesin andprovocativeway relationshipsandcreditsthesuccessofhisstudiotothe WhenIsawhisposters I wasblownaway peopleheworkswith “HORTisn’tmeHORTisthepeople MADS JAKOB POULSEN, andafeeling”he explains “Everythingyouseenowisthe CREATIVE DIRECTOR resultofateam Thepeoplearethemostimportantthing EikeKönig’sworkis andIamjustoneofthem ” refreshinglydifferentand confident strongtypewith KönigwrotedownasentencewhenhestartedHORT glitchesandflawsmakes “Iliketoinvestinrelationshipsratherthansuccess and formemorabledesigns HisworkforNikestands money ”Thestudio’scollaborationwithNike“especially outinparticular withthepeopletherelikeMichaelSpoljaricandJosé Cabaço”isacaseinpoint “Itstartedbackin or ”saysKönig“anditstillrunsreallywell Wehave workedtogetheronsomanygreatandchallengingprojects TheresultsarebraveboldandstrongandI’msurethatit’s becauseofourrelationship ”

COMPUTERARTSCREATIVEBLOQCOM -58- MARCH 2016 THE 20 MOST INFLUENTIAL DESIGNERS

MICHAEL BIERUT IRMA BOOM TONY BROOK www.pentagram.com www.irmaboom.nl www.spin.co.uk

OneoftwoPentagrampartnersinourtop TonyBrook’spioneeringmulti-disciplinarystudio MichaelBierutisagraphicdesignluminarywho Manyofthemostbeautifulbooksofthelast Spinisoneoftheindustry’sleadinggraphic hascreatedaward-winingworkforclients two decadesarethehandiworkofDutch-born designvoices Knownforitscleanreductive includingTheNewYorkTimesSaksFih IrmaBoom–theyoungestpersoneverto approachacrossmultipleplatformsthestudio AvenueandtheNewYorkJets Hisrecentwork receivetheGutenbergPrizefora bodyofwork hasaninternationalreputationforitsinnovative includes ’sidentityandenvironmental Hermostambitiousprojecttodateittookﬁve workinprinttelevisionandcinemagraphics graphicsforMITMediaLababove “This yearsisabookcelebratingthe centenaryofthe newmediaposterdesignand typography projectreinforcedformetheindispensablerole DutchconglomerateSHV publishedin FrustratedwithmainstreampublishersBrook thatonlyatrulysmartclientcanplay”says SincethenBoomhascontinuedtoinspireand teamedupwithartdirector-writerandregular Bierut OurpanelpraisedBierut’swide-ranging delightwithaproliﬁcoutputoftitlesthatpush ComputerArtscontributorAdrianShaughnessy intelligence “Ifthere’sadesignerwithabroader theveryboundariesofprintdesignincluding in tofoundindependentpublishing knowledgeofthesubjectthenpleaseletme ’sall-white-pagebookforChanel ventureUnitEditionsthestudio’spublishing know”saysdesignerDavidAirey whichreliesonembossingratherthanink armtowidespreadacclaim

ANTHONY BURRILL TOBIAS FRERE-JONES MALIKA FAVRE www.anthonyburrill.com www.frerejones.com www.malikafavre.com

TobiasFrere-Jonesdesignedsomeofthemost Shestudiedquantumphysicsatuniversity populartypefacesofthelasttwodecades One beforeswitchingtographicdesignand “AnthonyBurrillnaileditwith‘Workhardandbe halfoftheworld’smostrenownedtypefoundry advertisingbutFrenchillustratorMalikaFavre nicetopeople’”saysMyonWilliams’EdRobin Hoeﬂer&Frere-Jonesuntilthepartnership is bestknownforhersensualstyleandvibrant “Itseemssoobviousbutit’ssotrue ”Oneof dissolveddramaticallyin hisGotham useofcolourdemonstratedinthesignature the mostdistinctivevoicesincontemporary typefacehasbeenusedeverywherefromGQ pieceabove “TheKamaSutraprojecta designthegraphicartistprint-makerand toBarackObama’spresidentialcampaign Penguinbookcovercommissionturned designerisknownforhispersuasiveupbeat DescribingMalloryhismostrecentdesign personalprojectisakeypiecethathelped styleofcommunication Hisworkisheldinthe hesays “Beingabletopairtypefacesisan establishmeasanillustrator”shesays “Erotic permanentcollectionsoftheVictoriaandAlbert importantbutdiﬃcultjobsoIbuiltMalloryto workstillfascinatesme Alotofcontemporary MuseuminLondonandtheCooper-Hewi combineeasilywithotherfamilies Itookthis eroticworkismale-producedaswellas SmithsonianDesignMuseuminNewYorkand opportunitytomakespecial‘MicroPlus’versions male-focused Ifeeltheneedtobringsomething hasbeenexhibitedingalleriesaroundtheworld fortinysizesinprintandtextonscreen ” soerandmorefemininetothetable ”

COMPUTERARTSCREATIVEBLOQCOM -59- SPECIAL REPORT MARCH 2016 BIGGEST CHALLENGES IN DESIGN TODAY

WE ASKED OUR PANEL: WHAT ARE THE CHALLENGES FACING GRAPHIC DESIGN AND THE CREATIVE INDUSTRIES OVER THE NEXT 2 YEARS?

WORKING WITHIN STAYING KEEPING DESIGN

FAST TURNAROUNDS RELEVANT THEORY ALIVE Kirsty Carter and Emma Thomas APFEL Dan Moore Studio Output Dawn Hancock Firebelly Communicationisconstantlyspeeding Thenearfutureisaboutdefiningwhatwedo Technologymakesiteasytolearnhowto up andwearebecomingmoreandmore Weneedtobeattheforefrontofdigitaland usethecurrenttoolswithoutlearningthe connectedwithoneanotherOneofthe understandhowmarketersarecurrently fundamentalsandtheorybehinddesign ;consequences<isthatwecometoexpect using;thetechnology<sowecanworkout moreimmediateanswersandlikewisedesign howandifwewanttofitinto;thisnewworld< solutionsWeneedtofindnewwaystowork withinacceleratedturnaroundsCreativity MAKING ADAPTING TO andinnovationallowustosavetimeon GREAT WORK certainthingsandthiscanbuyusmore TECHNOLOGICAL time toslowdownonothers–forexample CHANGE James Wignall Mutanthands forresearchreflectionandinvestigation Themainchallengeshaven’tchangedtoo Challengescreatefrictionandthiso$en Liza Enebeis Studio Dumbar muchoverthelastcoupleofdecadessoI provokescreativitysothebiggestchallenge Weneedtoanticipatetechnologicalchange suspectoverthecourseofthenextthey’ll couldactually;elicit<evenbeerworkfrom adapttoitmasteritexcelandthenbeopen remainpreysimilarThetechnologyevolves thedesignandcreativeindustries tonewinfluencesallinaveryshorttime andso$warechangesbutthechallengewill alwaysbetomakegreatworkstayrelevant BALANCING andstandout THINKING DEALING WITH

WITH DOING AUTOMATION RETAINING Heather Stern Lippinco Glenn Garriock designer QUALITY Thepervasivenessof‘designthinking’ Therewillalwaysbeaneedforprofessional at the C-suitelevelisasexcitingasitis customdesignbutIthinkautomateddesign Sagi Haviv Chermayeﬀ & Geismar & Haviv challengingIt’swonderfulthattheworld systemswillfurtherdiminishthevalueof Themostimportantchallengefacinggraphic now understandsdesigninabiggercontext gooddesignworkThisisn’tnecessarilyabad designtodayistherelentlesspaceandthe butit’simportantthatwe don’tlosethe thing9itwilljustmakethingsmoreinteresting pressuretoturnaroundmorework uniquefacetsofdesignbeneathitThe challengeisbalancingtheemphasisnow placedonthethinkingwiththeactualdoing MAINTAINING MAINTAINING ORIGINALITY YOUR CAREER

Andreas Friberg Lundgren Pomme Chan illustrator LundgrenLindqvist It’seasyforyoungpeopletobecomeartists Thebiggestchallengewilllieinmaintaining thesedaysThechallengeishowtomaintain originalityinanageofsharedinﬂuences acareer–tokeeprisingandnottofall

COMPUTERARTSCREATIVEBLOQCOM -60- MARCH 2016 THE 20 MOST INFLUENTIAL DESIGNERS

STAYING HUNGRY FINDING BEING FOR OTHER DESIGN TIME MULTI-SKILLED DISCIPLINES

David Hitner Studio Small Richard Wilde School of Visual Arts Dean Johnson Brandwidth Thenatureofdigitalisthatitmakesthings Studentsenteringthecreativeindustry Creativesneedtoensuretheystayhungry moreimmediateandspeedsuptheworld notonlyneedexpertiseindesignand forotherdesigndisciplinesEveniftheir ;Thechallengeis<havingtimetofully typographyconceptualthinkingand final productispurelydigitaltheyneed investigateanideaorconceptandtogive executionskills–todaytheyalsoneed to cultivateasenseofwonderabout;many itthequalityitwarrants expertiseinavarietyof disciplinesincluding things<fromsculpturalnaturalandman- motiongraphicsand interactiondesign madeformstoproductdesigninteriorsand supportedbythelatesttechnologyand exteriorsaudioscapesandlightingeffects STAYING TRUE coupledwithstrongpresentationalskills Designexperiencesof thefuturewilltouch TO DESIGN manyoftheseinaconnectedworldsome FUNDAMENTALS alreadydobutadigitalproductshouldn’t CULTIVATING meanashortcutto a shallowsolution Louise Sloper head of art HUMAN Inanever-evolvingcommercialandsocial EXPERIENCE landscapedesignersmustremaintrueto MAINTAINING the coreconceptualideaswhilekeepingup Gemma O’Brien illustrator and typographer PERSONAL withtechnologyandcustomerengagement Ithinkthatincreasinglythelineswillbe INTERACTIONS Theymustbebraveenoughtotrydifferent blurredbetweentechnologyhuman approachesflexibleenoughtoadaptswi$ly experienceandcreativityAstechnology Rod Hunt illustrator butalwaysappreciatetheimportanceof advancescertainskillswillnolongerbe Oneofthedownsidesoftheinternet doingthejobwellTherecentsuccessof neededascomputersandautomationmake revolutionisthatithasnurturedageneration manysmallerstart-upsthatkeepthesevalues aspectsof‘designing’accessibletoall thatdoesn’tgetonthephoneormeetaclient astheircorephilosophyshowsthatthere Thecreativeindustriesneedtocultivate inpersontodiscussabrieforcreativeissues alwayswillbeaneedforthesefundamentals the‘human’byfindingnewwaystoembed ;Youngdesignersandillustrators<relyalmost experiencesmemoriesstoriesandculture entirelyonemailandsocialmediato intocreativeoutput communicatewhichcanbeveryone- HAVING dimensionalandopentointerpretation A HOLISTIC Personalcommunicationisthefoundationof ENCOURAGING NEW PERSPECTIVE creativityandgoodbusiness–anideacan TALENT TO ASPIRE o$enbediscussedbeerverballywhich Alex Haldemann MetaDesign TO GREATNESS inevitablyleadstobeersolutions Todaythecreativeindustryfavours specialisationandanisolatedviewiso$en Simon Spilsbury illustrator theresultIbelievethereisroomfor Themarketplacenolongerprovidesa FINDING generalistswithaholisticperspective substantialenoughplatformforgraphic THE RIGHT Weneedthemtomaketrueadvancements artiststoflourishThereisstillan CLIENTS overwhelmingamountoftalentoutthere but findinganonweb-basedportalforits Michael C Place Build exhibitionisarealchallengeDwindling Thebiggestchallengedesignersfaceisthe budgetsneedtobere-alignedtoallowfor problemoffindinggoodclientswhoactually BEING UNIQUE showcasingthebesttalentandtoencourage valuegooddesignforitself–clientswho newtalenttoaspiretogreatness don’tperceivedesignasjustanother Kate Franklin FranklinTill expensebutaworthwhileinvestment Ifeveryonecanaccessthesameinspiration aseveryoneelseandstylesandtrends can bereplicatedinaninstancehowcan designersstandoutfromthecrowd?Brand valuesintegrityhonestyandoriginalitywill becomemoreimportantthanever

COMPUTERARTSCREATIVEBLOQCOM -61- SPECIAL REPORT MARCH 2016

VINCE FROST MICHAEL JOHNSON KARLSSONWILKER www.vincefrost.com www.johnsonbanks.co.uk www.karlssonwilker.com

FamouslyPentagram’syoungestassociate directorintheearlyninetiesVinceFrostsetup DesignersJanWilkerandHjaltiKarlssonmet Frost*DesignnowFrost*collectivein BritishdesignerandbrandconsultantMichael whileworkingforStefanSagmeister They “Istudiedgraphicdesignfrom to Johnsonlaunchedinternationallyrenowned quicklymadeanameforthemselveswithwork andduringthatperiodVince’sworkwas ahuge designcompanyjohnsonbanksin isthe forbig-nameclientslikePumaTheNewYork inspirationtome”sayspanelmemberGreig authorofbest-sellingPhaidonbookProblem Timesandmorewhiletheirbook Andersonco-founderofFreytagAnderson Solvedandhaswonmostofthedesignworld’s tellmewhy–abrutallyhonestdocumentationof “Vince’sZemblamagazineworkcontained mostprestigiousawards–includingeightD&AD theirﬁrst monthsasadesignstudio–has amazingtypographicspreadslargeimpactful Pencils Theimagepicturedaboveispartof inspiredcountlessyoungstudios “Theyare charactersandleerpress-styletypography a vastschemedesignedforLondon’sScience pioneers”saysFredrikÖstfounderand andplayedwithcontentisastructuredwayI Museumin “Thelogoisaslikelytoappear creativedirectorofSwedishstudioSnask hadn’tseenbefore ItchangedthewayIthought onalollipoptwistinginsideoutinananimation “Theirbookwasmoreimportanttousstarting aboutdesignanditspowertocommunicate orasherereinventedasaSpaceInvaders ourbusinessthanallthedesigntheoryliterature withanaudience ” T-shirt”saysJohnson thatweeverread ”

M/M (PARIS) MATT PYKE PAULA SCHER www.mmparis.com www.universaleverything.com www.pentagram.com

ThefounderofoneoftheUK’smostinnovative studiosUniversalEverythingMaPykeisa PaulaScherwasthefirstfemaleprincipalat pioneerofinteractivedesign “Mahascreated multi-disciplinarydesignfirmPentagramfrom someofthemostadmired–andimitated– whereshehascontinuedtocreateforward- DesignpartnersMichaelAmzalagandMathias projectsofthepastyearsindesign thinkingbrandingeditorialexhibitionand Augustyniak–alsoknownasM/MParis– advertisinganddigitalart”saysUNIT ’sAnrick environmentaldesign Her posterBringin have beenaconstantforceinthecreative Bregman “AtalkhegaveinManchesterhada ‘DaNoiseBringin‘DaFunkwaswidelyimitated industrythroughoutourtwodecadesonthe hugeinfluenceonmequiingmyjoband andisemblematicofNewYorkCity “Asa newsstand Knownfortheirlong-standing movingtoGermany”saysdesignerGlenn studentIlookeduptoPaulaasanexampleand collaborativerelationshipwithIcelandicsinger Garriock “Heshowedusthisincrediblework abeaconofdesignexcellence”saysChermayeff Björkamongstmanyothermusicianstheir andthentoldushewasdoingmostofitfroma &Geismar&HavivpartnerSagiHaviv “Asa ground-breakingworkinmusicfashionandart gardenshedinSheffield ”Analumnusof professionalandapeerIstill looktoPaulaasan putsthemamongstthemostinfluential TheDesignersRepublicPykeappearsinour exampleofafearlessdesignerwhomaintains designersofthestcentury featureonthepioneeringstudioonpage thehigheststandards ”

COMPUTERARTSCREATIVEBLOQCOM -62- MARCH 2016 THE 20 MOST INFLUENTIAL DESIGNERS

ERIK SPIEKERMANN ASH THORP RICHARD TURLEY www.spiekermann.com www.ashthorp.com richardturley.tumblr.com

“Averyinfluentialpersonformeoverthe past yearsisillustratorgraphicdesignerand InErikSpiekermann’sfamilyoftypefaces creativedirectorAshThorp Hisbodyofwork forGermanrailoperatorDeutscheBahn is trulyremarkableandhisgenerosityand createdinpartnershipwithAmericantype communityconsciousnesshavehelpedand designerChristianSchwartzreceivedtheGold inspiredmanypeople”saysmotiongraphics Fouryearsaermastermindingaradical DesignAwardoftheGermanFederalRepublic designerEstebanDiácono “Hispodcastsbooks redesignthattransformedWallStreetweekly Attheforefrontofdesignthinkingthroughout andindustrytipsandtricksareproofthatyou BloombergBusinessweekintooneofAmerica’s hiscareerSpiekermannhasdesigneddozensof canbetalentedsuccessfulandstillkindenough mosttalked-aboutmagazinesBritish-born customandcommercialtypefacesFFMeta toshareknowledge ”Theimageabovecomes Turley–whocuthisteethworkingforrespected FFInfoBerlinerGrotesk–thelistgoeson fromThorp’stitlesequenceforFITCTokyo designerMarkPorter–joinedMTVin as istheco-founderofdesignfirmsMetaDesign “Thiswasaprojectbuiltbyagroupoffriends itsfirstseniorvicepresidentofvisualstorytelling UnitedDesignersNetworkand whosimplylovedesignandmotiongraphics”he anddeputyeditorialdirector “Hisworkisa Edenspiekermannandlaunchedthefirst says “Itremindsmethatanythingispossible greatcombinationofartdesignandconceptual mail-orderdistributorfordigitalfontsFontShop withtherightteamandvision ” thinking”sayspanellistMadsJakobPoulsen SEVEN ICONIC DESIGNERS OF ALL TIME

AselectionofpioneeringdesignerswhoinspiredandinﬂuencedourpanelwithworkcreatedbeforeComputerArtswasborn

TiborKalman JohnHegarty inhighregardWehavedeﬁnitelyusedhim TiborKalmanismyall-timedesignhero–aman HissymbolofablacksheepforBBHissoconcise asadirectreferencetoaidusindeveloping fullofbrilliantideasthatwereportrayedinthe yetspeaksvolumesabouttheirapproachEvery iconsforourbrands simplestformSometimesallittookwasasingle timeIseehisworkIthink“IwishI’ddonethat!” SebastianPadilla Anagrama imageorwordtoconveyhismessageHehad JonWaring SixtyDesign the uniqueabilityofusinghumourtoputacross MassimoVignelli poignantmessagesImethiminpersonin NevilleBrody Oneofthelastold-schoollegendsofdesignImet ButIcouldn’tsayanything–Ijuststaredand Likemostgraphicdesignstudentsofthetime himinoneofhislastpublicappearancesandhe smiledcontinuouslyIwassuchanidiot! NevilleBrodywasmydesignheroIhadhis wasascharmingandfunnyashewastalented–a LizaEnebeis StudioDumbar book andposteronmywallDonkey’syearslater truedesignerwhoalsodesignedhisentirelifeand I aendedatalkaboutdesigneducationatthe poeticallyhisownfuneralTrulyoneofthegreats MiltonGlaser DesignMuseumHewasthereascontroversial MadsJakobPoulsen creativedirector MiltonGlaser’srichandvariedbodyofworkmade as everHemademewanttoteachwhichI’mnow merealisethatcreativityisn’ttiedtoaparticular doingatLondonCollegeofCommunication MalcolmSwatridge genreofwork–thatacreativecanbean SunitaYeomans SSHYCreative Swaersabrilliantwiydesignerwasco-founder illustratordesignerandartdirectorHe’snow ofThePartnersandoneofmytutorsatcollege muchlikethecreativecommunity’sown LanceWyman Hetaughtmealotabouthumilityhumourand philosopherHisinsightfulmusingskeephimboth LanceWymanisamasterofvisualsynthesis hardgraand‘BigIdeas’too–whatthey’reall adelightfulcommentatorandavaluedmentor and hasmadeahugeimpactonMexicoCity’s abouthowtorecognisethemandcreatethem PaulWilloughby HumanAerAll inhabitantsSincewewerestudentsweheldhim SpencerBuck TaxiStudio

COMPUTERARTSCREATIVEBLOQCOM -63- SPECIAL REPORT MARCH 2016

JONATHANFORD JEREMYLESLIE GREGQUINTON Pearlfisher magCulture The Partners THANKS TO www.pearlfisher.com www.magculture.com www.the-partners.com JONFORSS/ JASONLITTLE MATTRICE KJELLEKHORN For The People Sennep Non-Format www.forthepeople.agency www.sennep.com OUR PANEL www.non-format.com KENLO EDROBIN JAMIEELLUL BLOW Myon Williams Supple Studio www.blow.hk www.myonwilliams.co.uk MANY THANKS TO ALL OF www.supplestudio.com THE INDUSTRY EXPERTS GAVINLUCAS SERGESEIDLITZ WHO CAST THEIR VOTES IN KATEFRANKLIN Outline Artists Illustrator FranklinTill www.outlineartists.com www.sergeseidlitz.com OUR ANNIVERSARY POLL www.franklintill.com ANDREASFRIBERG BRUNOSELLES GLENNGARRIOCK LUNDGREN Vasava Graphic designer Lundgren+Lindqvist www.vasava.es www.garriock.com www.lundgrenlindqvist.se GAUTETENOLDAASE BENBOS STEPHENSIMMONDS ANTI Designer GOODWIVES HAMISHMAKGILL weareseventeen www.anti.as www.bit.ly/panel-benbos ANDWARRIORS StudioMakgill www.weareseventeen.com www.bit.ly/panel-gwaw www.studiomakgill.com DAVIDAIREY ANRICKBREGMAN LOUISESLOPER Graphic designer UNIT9 ROBGONZALEZ RADIMMALINIC Head of art www.davidairey.com www.unit9.com Sawdust Brand Nu www.bit.ly/panel-louisesloper www.madebysawdust.co.uk www.brandnu.co.uk MIKEALDERSON SPENCERBUCK SIMONSPILSBURY ManvsMachine Taxi Studio DANGREENE JUSTINMALLER Illustrator www.manvsmachine.co.uk www.taxistudio.co.uk Wolff Olins Art director and illustrator www.spilsbury.co.uk www.wolffolins.com www.justinmaller.com GREIGANDERSON JIMBULL PAULSTAFFORD Freytag Anderson Moving Brands ALEXANDERHALDEMANN SARAHMAZZETTI DesignStudio www.freytaganderson.com www.movingbrands.com MetaDesign Illustrator www.wearedesignstudio.com hp://berlin.metadesign.com www.behance.net/ BROGENAVERILL KIRSTYCARTER/ sarahmazzei TOMMYTAYLOR Brogen Averill Studio EMMATHOMAS DAWNHANCOCK Alphabetical www.brogenaverill.com APFEL Firebelly JUANMOLINET www.alphabeticalstudio.com apracticeforeverydaylife.com www.firebellydesign.com Illustrator ANDERSBAKKEN www.lebureau.tv CARSONTING Designer LEANDROCASTELAO SAGIHAVIV Chairman Ting Industries www.andersbakken.com Illustrator Chermayeff & Geismar DANMOORE www.chairmanting.com www.leandrocastelao.com & Haviv Studio Output RUSSELLBARRETT www.cghnyc.com www.studio-output.com JONWARING BBY POMMECHAN 3Sixty Design www.bartleboglehegarty.com Illustrator MARTYNHAYES MATTWMOORE www.3sixty.co.uk www.pommechan.com Elmwood MWM Graphics ANJABAUERMINKARA www.elmwood.com www.mwmgraphics.com JAMESWIGNALL Brandoctor FREDDEAKIN Mutanthands www.brandoctor.com Designer and teacher DAVIDHITNER OLLIEMUNDEN www.mutanthands.com www.freddeak.in StudioSmall ilovedust TIMBEARD www.studiosmall.com www.ilovedust.com JANWILKER Bibliothèque ESTEBANDIÁCONO karlssonwilker www.bibliothequedesign.com Designer GARETHHOWAT GEMMAO’BRIEN www.karlssonwilker.com portfolio.estebandiacono.tv hat-trick design Artist, designer and JONASBERGSTRAND www.hat-trickdesign.co.uk typographer KYLEWILKINSON Illustrator and graphic ALEXDONNE-JOHNSON/ www.jackywinter.com/artists/ Hacksaw designer DAZZLESHIPTEAM MATTHOWARTH gemma-obrien www.hacksawstudio.com www.jonasbergstrand.com Dazzle Ship ilovedust www.dazzleship.com www.ilovedust.com FREDRIKÖST PAULWILLOUGHBY ADYBIBBY Snask Human A$er All True North ALANDYE/NICKFINNEY RODHUNT www.snask.com www.humana$erall.co.uk www.thisistruenorth.co.uk NB Studio Illustrator www.nbstudio.co.uk www.rodhunt.com SEBASTIANPADILLA SUNITAYEOMANS CONNIEBIRDSALL Anagrama SSHY Creative Lippinco VANESSAECKSTEIN DEANJOHNSON www.anagrama.com www.sshy.co.uk www.lippinco.com Blok Design Brandwidth www.blokdesign.com www.hellobrandwidth.com MICHAELCPLACE STUARTYOUNGS STEVEBITTAN Build Purpose ustwo SIMONELLIOT JONATHANKENYON www.wearebuild.com www.purpose.co.uk www.ustwo.com Rose Vault49 www.rosedesign.co.uk www.vault49.com MADSJAKOBPOULSEN STEVENBONNER Graphic designer Graphic designer and LIZAENEBEIS KAYKHOO www.madsjakobpoulsen.com illustrator Studio Dumbar Kyoorius www.stevenbonner.com www.studiodumbar.com www.kyoorius.com

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