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G O N Z A L O R O D R I G U E Z M E M O R I A L F O U N D A T I O N - F I N A L R E P O R T 2 0 0 9 December 2009 Six Formula One pilots paid A public and private multi- EDU-CAR working together Achievements that can "Seguí tus Sueños" Laureus Sport for Good tribute to “Gonchi” in sector team. with the Uruguayan Society change Latin America. “Follow your dreams” was Foundation (England) once of Pediatrics aiming at Monza, Italy, in the event . the campaign that paid again gave its support to the Gonzalo Rodríguez - 10 program “Sport in Being declared of National stopping the epidemic of tribute to the image of A fundamental change in the Years. Underdeveloped Areas”. Interest by Presidency of the road accidents involving Gonzalo Rodriguez 10 transport of children and Jenson Button, Rubens R e p u b l i c a n d v a r i o u s children. years after his passing. Hundreds of boys and girls from adolescents. Barrichello, Mark Webber, Nico the neighborhood Rossi in the agreements with the public and In this respect hundreds of Rosberg, Kazuki Nakajima y Uruguay once again remembered city of La Paz, Canelones are private sectors are evidence of pediatricians and students are being its beloved “Gonchi”. Romain Grosjean supported the benefited by this program. this. trained on the use of CRSs. event. Page. 2 Page. 2 Page. 4 Page. 5 Page. 5 Page. 6 Gonzalo Rodriguez Memorial Foundation: 9-year commitment to Uruguayan children. EDU-CAR- Road Safety Program for From its beginning the organization has worked children was started by GRMF in 2007 as a pilot to improve the quality of life of thousands of program in Uruguay with the support of the Uruguayan children developing its own Global Road Safety Forum, bioECHOES Inc. programs that consider sports as a means to and CDC (Center for Illnesses Control and education and social inclusion. During many Prevention) from the United States. The years we have implemented, coordinated, program has been initially financed by the FIA regulated and financed several sports programs Foundation and the World Bank Global Road benefiting more than 15,000 children from Safety Facility. different public schools. In 2007 the national government implemented EDU-CAR's objective is “To protect today's the program “Escuelas en Movimiento (Schools children and educate them as tomorrow's in motion)” making Physical Education drivers” understanding the current situation mandatory in public schools throughout and making recommendations that promote the Uruguay. OUR VISION implementation of adequate road safety policies By doing this the organization completed an More education, health and development that might be a model for other countries in the important stage, being able then to start a new commitment implementing and developing a OUR MISSION Our principles… Road Safety Program for children called EDU- To develop programs based on the CAR. transmission of values to all social actors 1. Safety is a fundamental human right for encouraging the creation of national and every child in the world. Gonzalo Rodriguez Memorial Foundation is a international networks that increase work non-governmental, non-profit organization with opportunities, resources and knowledge 2. Impartial interventions, resulting from scientific data analysis represent the key to the legal status in Uruguay since October 2000. It is exchange to inspire and stimulate the public protection of the most vulnerable road users. registered in the United States and in U.K. and it and private sectors. was born in memoriam to the Uruguayan pilot 3. Socially responsible enterprises offer Gonzalo “Gonchi” Rodriguez. OUR VALUES Honesty, Commitment, Respect, Loyalty, products with the same safety level to every Trust, and Solidarity. child regardless to the place they live in. www.gonzalorodriguez.org G O N Z A L O R O D R I G U E Z M E M O R I A L F O U N D A T I O N - F I N A L R E P O R T 2 0 0 9 Gonzalo Rodriguez Memorial Foundation joined efforts with the public and private sectors. Ministry of Public Health sets a precedent for future talks Human Resources, Marketing and which is reversible and represents with other associations related Corporate Social Responsibility On 30 June, 2009, an agreement one of the main causes of death and to the road safety issue. departments to disseminate the road was signed between the Ministry of injuries in our country. safety message, cutting costs and “The trust parents place on building cooperation. Public Health (MSP) and GRMF Insurance Companies aiming at exchanging knowledge pediatricians when it comes to With the signing of said agreement Road Traffic Police and coordinating efforts between protect their children makes them play a very important role as with the Ministry of Public Health, the private and public sectors, insurance companies were educating, assessing and warning communicators. This is the reason why we consider it very important requested to include officially the public of the way in which approved CRSs in their insurance children travel in vehicles. to involve pediatricians in this issue”. Maria Fernanda Rodriguez, policies with a replacement GRMF President. deadline of no more than 48 hours. The commitment of these Ministry of Economy and companies is even greater, implying Finance. dissemination of graphic material among their communication The Road Traffic Police (aka After working exhaustively with the materials and promoting training Highway Police) as well as the Ministry of Economy and Finance, courses among their employees and Sra. María Fernanda Rodríguez, Dr Félix González y the Act of Exemption of Internal Traffic Police have been part of the Ministra de Salud Pública Dr. María Julia Muñoz c u s t o m e r s a s a w a y o f project from the very beginning, Specific Tax (IMESI) was passed disseminating the message and promoting child safety within the For the execution of said agreement for school transport vehicles. This increase their level of commitment. vehicle, providing their support and the support and experience of the tax represented 100% of the time. National Program of Children's vehicle's cost at the moment of Health of the MSP was extremely purchase. important. Among those present there were the Municipality of Montevideo Ministry of Public Health, Dr. Mª Julia Muñoz, Dr. Jorge Basso, National Health Director, Dr. Felix González, President of the A.S.S.E Board, Oscar Gestido, Accountant, the Vicepresident of A.S.S.E Board As time passes it becomes and Dr. Jorge Quian, Director of N o n - g o v e r n m e n t a l Childhood Program. Organizations and the Private obvious that multi-sectoral Sector work together with the Uruguayan Association of public and private sectors Pediatrics From an inclusive work standpoint, The Municipality of Montevideo collaboration among different non- accelerates the process of (IMM) and GRMF have been Since 2009, GRMF started working profit civil organizations related to the working together in the promotion same issue, results fundamental to change. Good ideas together with the Uruguayan of road safety. Authorities of the achieve common goals. together with actions Association of Pediatrics (SUP), Municipality have been supporting aiming at stopping an epidemic, G R M F ' s E D U - C A R P l a n , Taking this into account the GRMF carried out with the providing human resources and interacts with the Teleton Foundation, Child seats recommended community generate a time to help in its implementation. organization in charge of handicapped by the Uruguayan Society children's rehabilitation, and with multiplying effect. United School Transport Don Bosco Workshops, organization of Pediatrics and GRMF for young Mechanics students. will bear an identification TEU and GRMF have been The private sector's support has also working together since the been of great importance to EDU- sticker. beginning of 2008. From our CAR Plan. organization, we consider this D i f f e r e n t c o m p a n i e s a n d relationship very important that organizations have involved their www.gonzalorodriguez.org 2 G O N Z A L O R O D R I G U E Z M E M O R I A L F O U N D A T I O N - F I N A L R E P O R T 2 0 0 9 Children and adults do not have the same physical proportions: their weight is mainly distributed in the Critical Situation upper part of the body; their muscles continue growing and their reflexes continue developing. Since children of Child passengers are not tiny adults they need devices specially designed for their weight and height. A misconception in the concept “safe child in vehicle”. Awareness of good use/ misuse of CRS (Montevideo) In 2009 a public opinion study was carried out as part of EDU CAR Unaware No data 14.2% Plan research activities and its results showed that there is a 5.7% misconception among Uruguayan parents, according to which, Partially aware children are safe enough traveling unrestrained in the back seats of cars 2.4% and vans. Only 10 % of adult drivers surveyed consider that the safe way for children to travel is restrained in a CRS while only 2% understand that apart from traveling restrained in a CRS, children should travel in the Aware back seat of the vehicle. 77.7% Opinion on the safest way for children aged 0-14 years old to travel in cars/vans (Whole country) Level of CRS misuse (Montevideo) 35% 40 27% Children with 25% correct use of 30 CRS 7.6% 20 8% 10 2% 4% 0 Rear seat Rear seat Rear seat Wearing In CRS Others/ wearing in CRS seat belt Does not seat belt know Children with incorrect use of CRS 92.4% Children as passengers of cars and vans Another study carried out by EDU-CAR Plan in 2008 showed that for a sample taken in Montevideo, 73.3% of children aged 0-14 were Vehicle equipment for children traveling without any kind of safety system, what is to say, completely unrestrained, at the same time only 9.5% were traveling in a CRS.