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2020 MEDIA KIT

Redefining The Road Magazine | 2019 Media Kit | 1

Dear WIT Members and Colleagues,

The mission of the Women In Trucking Association is to encourage the employment of women in the trucking industry, to promote their accomplishments and to minimize the obstacles they face. Tie your organization to this mission through advertising and thought leadership strategy in our official magazine, Redefining the Road (RTR).

This magazine provides thought-provoking content to educate the market and encourage gender diversity. It also will recognize Top Women to Watch (Edition 1), Top Women-Owned Businesses (Edition 2), and Top Companies for Women to Work For (Edition 3).

RTR magazine and related channels reach thousands of association members and more decision-makers 2020 MEDIA KIT and industry influencers who are stakeholders in this critical mission. The magazine is committed to educating our readership on all important issues affecting women in transportation. Our readers are in Published by: diverse roles that range from Leadership, Operations, and Safety to HR/Talent Management, and Sales MindShare Strategies, Inc. and Marketing. 9382 Oak Ave. The magazine will be distributed three times in 2020 to our entire membership of corporate professionals Waconia, MN 55387 USA and managers, professional drivers, students, and other key stakeholders, and distributed at industry events – including the Mid-America Trucking Show in March in Louisville, Ky., and the Accelerate! For more information and Conference & Expo in September in Dallas. RTR is also available in a digital version at our online library. to place advertising: Through a well-defined editorial mission and a targeted readership, Redefining the Road has evolved into Carleen Herndon, an award-winning magazine with loyal, captive readers that will help to build your brand, your reputation, Vice President, Business Development and your business. There’s no other way to more effectively tie your brand directly to the important issue Women In Trucking Association of gender diversity in North American transportation! 888-464-9482 Thanks for your support, [email protected] > Visit Redefining the Road

Ellen Voie, President and CEO Women In Trucking ™

Redefining The Road Magazine | 2020 Media Kit | 2 READERSHIP DEMOGRAPHICS Titles

Market SegmentIndustries Titles

Professional Driver Trucking & Logistics 39% 33.5% Education & Associations 15% Operations 22.5%

Professional Services 12% HR/Talent Management 11% Trucks, Trailers & Accessories 9% CEO/President 8.5% Consulting 6% Business Development/Sales 8.5% Technology 5% Marketing 5% Recruiting 5% Other 11% Other 9% * Based on members reporting their titles Type Gender Type* Total Readership: 16,200 % % 84.5 15.5 Corporate - 250+ Employees 30% 34%

Corporate - 250 or Fewer Employees 14%

Individual, Non-Driver 10%

Corporate – School or Non-Profit 5%

21K+ 13K+ 8.5K+ Student Membership 6% Followers Followers Followers on Twitter on Facebook on LinkedIn Other 1%

* Print and digital readership includes more than 5,200 WIT members Nearly 1.4 million website visitors since 2016 as well as pass-along readers and online readers.

Redefining The Road Magazine | 2020 Media Kit | 3 WOMEN IN TRUCKING - CORPORATE MEMBERS

A&J Truck Driving School BMO Transportation Finance D&D Transportation Services Inc Fox Valley Technical College Interstate Truck Driving School A+ Compliance Group LLC Bobit Business Media Daimler Truck Financial Freight Broker Agent School J. J. Keller & Associates, Inc. AAA School of Trucking Bolt Express Dart Transit Company J.B. Hunt Transport, Inc. ABF Freight Boyd Bros. Transportation Daseke Inc. Frito-Lay Jayne Denham Accelerated Transport, LLC Brenny Transportation, Inc./Brenny Specialized, Inc. DAT Solutions Fumoto Engineering of America JBS Carriers, Inc. Acme Truck Line Bruckner Truck Sales Davis Express, Inc. Fuso New Zealand Limited Jenny Tipping-CPC Trainer Active USA Bulk or Liquid Transport, LLC (BOLT) Day & Ross Transportation Group FX Logistics JF Moran ACUITY C. BLACKBURN INC. DC Velocity Garner Trucking, Inc. JH Rose Logistics, LLC Ag Trucking Inc C.A.T. Dean Foods Georgia Tank Lines, LLC JobsInLogistics.com AGT Global Logistics C.L. Services, Inc. Dedicated Sleep Giltner Logistic Services, Inc. JOC Group Inc. Air Products C&K Trucking, LLC Dedicated Systems Global Express Transportation Inc. John Christner Trucking Airtab, LLC CalArk Trucking Company Delivery Express, Inc. Gordon Food Service JoyRide Logistics, LLC Alabama Motor Express, Inc. Calhoun Truck Lines Design Transportation Grammer Industries, Inc. JX Enterprises Alamo Truck Driving School California Trucking Association DHL Supply Chain Great Dane K & J Trucking, Inc Alexandria Technical and Community College Capacity Southeast Agency, LLC Diesel Express Logistics Great Plains Transport Inc Kansas Motor Carriers Association All State Express, Inc. Carbon Express Diversified Transfer & Storage Great Plains Trucking, Inc. KeepTruckin Allstar Drayage Transporters, Inc. Dixon Insurance Inc Great West Casualty Company Kenco Amazon CarMax DMC Insurance, Inc. Group1201 Kennesaw Transportation, Inc. American Bakers Association CarriersEdge DMTB GSC Projects Truck Company American Central Transport Carvana Dollar General Guaranteed Transport Service Keypoint Carriers American Fleet Chemicals CDL.com DOT Number Store Gulick Logistics Kirkwood Community College American Logistics Aid Network (ALAN) CDLjobs.com Dot Transportation, Inc. Gully Transportation Kivi Bros Trucking Inc. American Petroleum Institute Centerline DrayNow H.O. Wolding, Inc. Knichel Logistics American Transportation Research Institute Central New Mexico Community College Drew Eckl & Farnham, LLP Hamrick School KRTS Transportation Specialists, Inc. American Truck Dealers (ATD) Central States Trucking (CST), Inc. Drive My Way Harvard Group International Ladybird Logistics Limited American Truck Historical Society CFI DriverFacts, Inc. Hawkeye Community College LafargeHolcim Amous International CH Robinson DriverReach, LLC. HDA Truck Pride Lake Cumberland CDL Training School, Inc. Anderson Transport, LLC. Cheetah Software Systems DriverSource, Inc. Healthy Trailer LLC Lakeside International Trucks Andy Transport Inc. Clark Freight Lines Drivewyze Healthy Trucking Association of America Landstar Transportation Logistics, Inc. Aon Risk Solutions Clark Transfer Dupre Logistics Heavy Metal Truck Training School LaunchIt Public Relations Apex Capital Corporation ClassADrivers.com Eastern Iowa Community Colleges Heniff Transportation Systems, LLC Lazer Spot, Inc Arfsten Transfer, Inc Clean Harbors Eaton Herc Rentals Inc LFS Aria Logistics LLC Coldiron Companies Embark Trucks Inc. Hirschbach Motor Lines Liberty Career Finance, LLC Armour Transportation Systems College of Southern Maryland EPES Transport System, LLC. HNI Risk Services, Inc. Liberty Logistics Services Arrow Truck Sales Colorado Motor Carriers Association Equinox Business Solutions Hogan Transports, Inc. Lion BG Inc ASR Solutions LLC Commercial Vehicle Safety Alliance (CVSA) EROAD Holland, Inc. Load To Ride Transportation ATA’s Technology & Maintenance Council Concept Financial Group, Inc. Espyr Hot Shot’s Secret LoadTrek Atlantic Coast Trucking Conversion Interactive Agency, LLC Howes Lubricator Lodgewood Enterprises Ltd Auction Transport Services Inc. Convoy Inc Exosent Engineering LLC HUB International Transportation Insurance Services, Inc. Logiflex Inc Auto Truck Transport CoreFund Capital EXP Delivery Solutions Hudson Insurance Group Logistic Dynamics Inc. Corporate Medical Services Inc Expediter Services LLC Humber Institute of Technology & Advanced Learning Logistics Quarterly B&B Trucking Corrigan Johnston Risk Advisors, Inc. Exxact Express Inc. Hyndman Long Brothers of Summerfield, Inc. Balch Logistics, LLC Corrigan Moving Systems Fairway Transit, Inc. Hyundai Translead Longhaul Trucking Co. Beacon Roofing Supply FedEx Custom Critical IANA-Intermodal Association of North America Luma Belt & Bruner, P.C. Craftsmen Utility Trailer FedEx Express IFDA LYNC Logistics, LLC Bendix Commercial Vehicle Systems LLC Crestwood Transportation LLC FedEx Freight Ike Robotics Inc. M&M Cartage Benesch, Friedlander, Coplan, & Aronoff Crete Carrier Corporation FEPCO Container, Inc. IMMI MacKay & Company Bennett International Group Crop Production Services, Inc. Fifth Wheel Freight Indiana Motor Truck Association Makolli USA LLC Bibby Transportation Finance Crowley, Inc. Financial Carrier Services LLC Industrial Transport Services, LLC Marvin Johnson & Associates, Inc. Big Level Trucking Inc. CRST International, Inc. Find My Silver LIning, Inc. Insight Technology, Inc DBA - Factorloads Mathis Law Group Big M Transportation, Inc. CSA Advisors LLC FindATruckerJob.com Instructional Technologies, Inc. Maverick Transportation, LLC Black Bear Trucking LLC Cumberland International Trucks FirstFleet, Inc. International Express Trucking, Inc. May Trucking Company Blitch Westley, S.C. Inc. FirstLine Funding Group Intl. Society of Recruiting & Retention Professionals McEwen Trucking, Inc. Blue Beacon Truck Wash CVTA-Commercial Vehicle Training Association Fleet Advantage International Transportation Services Inc. Mckinney Trailer Rentals Blue Dolphin Transport Inc. dba Expedited Trans CWRV Transport Forager Logistics LLC International Trucking School of Michigan Blue Edge Marketing Ltd. D.W. Story & Associates, Inc. Foreman Bros., Inc. Interstate Carrier Xpress, Inc. (Continued)

Redefining The Road Magazine | 2020 Media Kit | 4 WOMEN IN TRUCKING - CORPORATE MEMBERS

McLeod Software OTR Capital LLC Rock-It Cargo USA LLC Tenstreet, LLC Truckstop Ministries, Inc. Meijer Logistics LLC Otto Transfer Inc. Inc. Terra Point, LLC Truckstop.com Melton Truck Lines Over The Road-Canada Rolling Strong The Daniel Co. Of Springfield TTN Fleet Solutions Meraz Consultores, Inc. Owner-Operator’s Business Association of Canada Ruan Transportation The National Transportation Institute Tulsa Technology Center Michelin North America, Inc. P&B Trucking Inc. Rumberger, Kirk & Caldwell The Trucker TVC Pro-Driver Midwest Express, Inc Engine Company System, Inc. Thomas E. Keller Trucking Inc. U.S. Xpress, Inc. Midwestern Transit Service Inc. PACCAR Leasing Company S-2international LLC Thompson Freight Co Uber Freight Milestone PACCAR Parts S.E. Davis Thunder Struck Transportation, LLC Unimark Truck Transport LLC Miller Intermodal Logistics Services, Inc. Panther Premium Logistics S&E Productions, LLC Tire Retread & Repair Information Bureau United Road Services MindShare Strategies, Inc. Papa John’s Food Service / Trans Papa Logistics S&H Express/Granite Transportation TLD Logistics Services, Inc. University of Georgia-Terry College of Business Minnesota Trucking Association Parkway Transport, Inc. , Inc. TMSA-Transportation Marketing & Sales Association University of Wisconsin - Superior Mississippi Trucking Association Parrish Leasing Inc. Schneider TopHAT Logistical Solutions, LLC UPS State Government Affairs Mister P Express, Inc. Paschall Truck Lines, Inc. Scopelitis, Garvin, Light, Hanson & Feary, P.C. Total Transportation of MS LLC Upstaging Mitchell Technical Institute Patriot Lift Co LLC SelecTrucks of Atlanta TP Trucking, LLC UrgentCareTravel Moore Transport Patterson High School Sentry Insurance TRAA-Towing & Recovery Association of America, Inc. US Autologistics Mother Trucker Yoga Pedigree Technologies Shamrock Foods Company Trac Solutions LLC US Foods Motherload Transport Services Inc Pegasus Transtech LLC ShareFleet Logistics Group Inc Trailcon Leasing Inc. USHealth1 Motoring Matters Magazine Group PEIR Inc. Sharp Transport, Inc. Trailer Transit uShip Mullan Transportation LLC Penn Power Group Sheakley Uniservice Trailer Wizards Ltd. Utah Global Transportation Solutions, Inc. Murphy Hoffman Company Penske Logistics Shell Rotella Trailiner Corp. Utility Trailer Manufacturing Company MustDeliver, INC PEOPLEASE Sherwin-Williams Transco Lines Inc Utility Trailer Sales Southeast Texas, Inc. NAL Insurance PeopleNet Shoshone Trucking LLC Transfast Trucking, Inc. V&S Midwest Carriers Corp. NAMA-National Automatic Merchandising Association PepperBall® LifeLite Shuman Specialized Transportation Ltd Transfix Vector NAPA Transportation, Inc. Perfect Transportation, LLC Simplot Transportation TransForce Velocity Truck Centers Narwhal Logistics Motors Company SiriusXM Radio Transmark Logistics, LLC Veriha Truck Driving Academy National Association of Independent Truckers, LLC PetroChoice Holdings, Inc. SkyBitz Transport America Veritable Vegetable Inc. National Assn. of Publicly Funded Truck Driving Schools PGT Trucking, Inc. SMC³ Transport Futures Verst Logistics National Association of Small Trucking Companies Pima Community College Smith Transport Transport Security, Inc.- ENFORCER® Visible Supply Chain Management National Carriers, Inc. Pinellas Technical College Southcentral Kentucky Community & Technical College Transport Services, Inc. Vnomics Corp. National Road Carriers Inc. Pitney Bowes Inc. Southeastern Freight Lines Transport Topics North America National Tractor Trailer School PITT OHIO Southern St. Community College Truck Driving Academy Transport Women Australia Ltd Walmart Transportation National Transportation Center Pittsburgh Institute of Aeronautics Specialized Carriers & Rigging Association Transportation Club of Dallas/Fort Worth Waste Management National Waste & Recycling Association Pohl Transportation SRP Companies Transportation Compliance Consultants, LLC Waukesha County Technical College National Women Business Owners Corporation Powersource Transportation, Inc St. Christopher Truckers Development & Relief Fund Transportation Intermediaries Association Wave Express, LLC Nationwide Auto Transport, Inc. Prater Corp Stafford Financial Consulting Group, LLC Transreg Compliance Solutions, LLC WEL Companies, Inc. Nationwide Transportation and Logistics Services Inc Premier Trailer Leasing Standard Freight, LLC TRANSTEX Wells Fargo Equipment Finance-Commercial Vehicle Group Navistar, Inc. PrePass Safety Alliance Star Fleet Trucking, Inc. TransTrain , Inc. NDTA-National Defense Transportation Association Prime Inc. Star Leasing TranStrategy Partners, Inc. Western States Trucking Association Nebraska Trucking Association Program Transportation, Inc. Starsky Robotics, Inc. Transystems LLC Williams NationaLease North Central Kansas Technical College Progressive Truck Driving School State of Illinois™ Business Enterprise Program (BEP) TravelCenters of America/Petro Stopping Centers Wind River Environmental North Central Utility ProMiles Software Development Corporation Staver Accident Injury Lawyers, P.C. Tri Star Freight System, Inc. WinTransport LLC Northampton Community College Quality Distribution Stay Metrics Tri-National Inc. Wisconsin Indianhead Technical College Northern Industrial Training Queensland Trucking Association Stoops Freightliner-Quality Trailer Tri-State Motor Transit Co. Wisconsin Motor Carriers Association Northern Refrigerated Transportation Quick-Way, Inc. Studinski Law, LLC Trimac Women in Propane Nu-Way Transportation Services RadioNemo of North America Suburban Seating & Safety Trinity Logistics Women In Trucking Foundation NZ Trucking Association Rand McNally Sumrall Truck and Trailer Services Triumph Business Capital Women’s Business Development Center Oak Harbor Freight Lines Raven Transport Sunrise Transport Inc. TrucBrush Corporation WorkHound Oakley Transport Razor International USA, LLC Sunset Transportation Truck America Training of KY., LLC Worklete Oberg Freight Red Classic Transportation SupplyChainBrain Truck Writers Inc. Wyoming Trucking Association Odyssey Logistics & Technology ReedTMS Logistics Synchrogistics, LLC TruckDriver.com WyoTech Old Dominion Freight Line Retread Tire Association T & C Trucking Solutions LLC Trucker Path, Inc. XPO Logistics Freight Olin Corporation RFX, Inc T Brothers TruckersReport.com YRC Freight Omnitracs Rhode Island Trucking Association Tax2290.com, a product of ThinkTrade Inc. Trucking HR Canada ZF - Commercial Vehicle Technology On Track Truck Driving School LLC Rihm Kenworth Taylor & Associates, Attorneys at Law, PL Trucking Industry Defense Association Zonar Ontario Truck Training Academy Riverland Community College Teletrac Navman Truckload Carriers Association Openforce Road Transport Forum N.Z. Tennessee Trucking Association & Foundation TruckPark Inc.

Redefining The Road Magazine | 2020 Media Kit | 5 2020 EDITORIAL CALENDAR

Content subject to change

HR/TALENT OPS/SAFETY SALES/ INDUSTRY NEWS AD MATERIALS ISSUE LEADERSHIP DRIVERS MANAGEMENT COMPLIANCE MARKETING NEWS BRIEFS CLOSE DUE

Edition 1 Top Women Engaging Men Improving Safety Professional Health & Transportation Meet Debbie Sparks Jan. 20 Feb. 3 March to Watch in into Gender Case Study Development/ Wellness Outlook 2020 Accelerate! Preview Transportation Diversity Advancement Salute Preview ) WIT Updates

Edition 2 Top Women-Owned Recruiting & How to Be Taken Millennials/Gen Z Featured Regulation “Distinguished May 29 June 15 July Businesses Retention Seriously in in the Workplace Driver Update Woman in Logistics” List Case Study Male-Dominated Salute U.S & Canada Environment Image Team Update Foundation Update

Edition 3 Interview: Top Companies Mentoring The Art Interpersonal Image of Influential Woman Sep. 18 Oct. 2 November Corporate for Women to of Negotiating Relations in the Trucking Accelerate! Recap Management Work For Workplace Photo Contest Foundation Update (Scholarships)

Gold Partners Silver Partners

™ Bronze Partners

Women In Trucking was established to encourage the employment of women in the trucking industry, promote their accomplishments and minimize obstacles they face.

Redefining The Road Magazine | 2020 Media Kit | 6 GENDER DIVERSITY: RECOGNIZING ACHIEVEMENTS OF INDIVIDUALS, COMPANIES

Has your company (or individual professionals within your organization) achieved success and made a difference? Throughout 2020, you have the opportunity to nominate organizations and individuals who you believe are worthy of recognition through Redefining the Road magazine and the Accelerate! Conference & Expo.

Countless women in transportation are making great strides in their careers while positively impacting their companies and

™ helping to promote greater gender diversity. In Edition 1 of Redefining the Road, we will feature these “Top Women to Watch in Transportation.” Nominate a woman who is worthy of this distinction, whether her role is in Leadership, Operations & Safety, HR/Talent Management, Sales & Marketing or as a Driver. Provide rational for the nomination, describe accomplishments she has made in her career during the past 12-18 months, and explain ways in which she exemplifies WIT’s mission for more gender diversification in transportation.

> Details and Call for Nominations Deadline: Dec. 5, 2019 (Notifications made within two weeks)

™ WIT encourages more women to proactively become leaders in their organizations – and in some cases, to even start their own businesses. In Edition 2, we will feature “Top Woman-Owned Businesses in Transportation.” Nominate a woman-owned compa- ny worthy of this recognition. Criteria used to identify qualified companies will include status as majority ownership by a woman, financial stability and growth, innovation, and entrepreneurial spirit of the woman owner.

> Details and Call for Nominations Deadline: March 5, 2020 (Notifications made within two weeks)

Many women say they want employers with a corporate culture supportive of gender diversity, flexible hours and work require- ments to accommodate family and life balance, competitive compensation and benefits, training and continued professional development, and career advancement opportunities. In Edition 3, we will feature “Top Companies for Women to Work For in TOP COMPANIES Transportation.” Nominate your company if it exemplifies these characteristics. If your nomination is accepted, the marketplace then votes and to validate your nomination nominations. The industry vote takes place June 1 - 24, 2020, so encourage your workforce, business partners, and other key stakeholders to vote! Companies will be confidentially notified by June 30.

> Details and Call for Nominations Deadline: May 22, 2020 (Notifications made by June 30)

Redefining The Road Magazine | 2020 Media Kit | 7 RATES FOR 2020

RATES (Black and White Only) COLOR RATES

Ad Size 1x Rate 2x Rate 3x Rate One Process Color* $550

2-Page Spread* $3300 $3200 $3100 Four Process Color** $850 Full Page* $2125 $2050 $1950 *Process colors—yellow, cyan or magenta plus black 2/3 Page $1750 $1650 $1550 **Publisher cannot guarantee exact match. 1/2 Page Vertical $1375 $1275 $1175 No charge for bleeds, color match, proofs. Only full-page and spread 1/2 Page Horz. $1275 $1175 $1075 ads can include bleeds. Fractional bleed ads are not available. 1/4 Page Banner $780 $730 $660 1/4 Page Horz.** $795 $750 $695 Guaranteed Position Please add 15% of b&w rate. 1/4 Page Vertical $795 $750 $695 Advertising Agencies Please add your commission to these published rates, all rates are net. * Bleeds allowed only on full or 2-page spread ads ** Regular ads only, “Top” listing ads must be vertical Terms of payment due upon receipt of invoice. Add 2% per month interest on accounts over 30 days. COVER POSITIONS (Includes Color) Complete poly-bagging and insert services are available upon request. Outside Back $4350 $4250 $4150 Inside Front $3700 $3600 $3500 DEADLINES: Edition 1 Edition 2 Edition 3 Inside Back $3700 $3600 $3500 Advertising Close Date Jan. 20 May 29 Sept. 18

Ad Files/Materials Due Feb. 3 June 15 Oct. 2 Cover space available on a first-come, first-served basis and must be secured in writing, and therefore is noncancelable. Publish Date Mar. 20 Aug. 4 Nov. 11

For more information and to place advertising: Carleen Herndon • 888-464-9482 • [email protected]

Redefining The Road Magazine | 2020 Media Kit | 8 PRODUCTION REQUIREMENTS

The preferred method for receiving completed digital ad artwork is as a high-quality (300 dpi minimum), press-ready PDF file. Ensure that all fonts have been embedded and all color has been converted to CMYK.

Other acceptable file formats for digital files include high quality EPS, TIF and Ad Sizes JPG. All file formats should be compatible with the following software: Adobe CS (InDesign, Illustrator, Photoshop and Acrobat). See deadlines on page 8.

Note: Bleeds allowed only on full or 2-page spread ads. “Top” listing ads must be vertical format if quarter-page size.

Email files to [email protected] 2-Page Spread W. 16 3/4 x H.10 7/8* Full Page 2/3 Page Vertical 1/2 Page Horizontal (Trim Space) W. 7 x H. 9 1/2 or W. 4 5/8 x H. 9 1/2 W. 7 x H. 4 5/8 Insertion Order to Include with Ad Files: W. 8 3/8 x H. 10 7/8*

CLICK HERE to download an insertion order

1/2 Page Vertical 1/4 Page Banner 1/4 Page Vertical 1/4 Page Horizontal W. 4 5/8 x H. 7 W. 7 x H. 2 1/8 W. 3 3/8 x H. 4 5/8 W. 4 5/8 x H. 3 3/8

All measurements are in inches

For more information and Live Space ...... W. 7 x H. 9 1/2 to place advertising: Trim Space ...... W. 8 3/8 x H. 10 7/8 Carleen Herndon *Bleed...... W. 8 5/8 x H. 11 1/8 888-464-9482 [email protected] 2-Pg. Spread...... W. 17 x H. 11 1/8

Redefining The Road Magazine | 2020 Media Kit | 9