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2020 Media Kit 1 ™ 2020 MEDIA KIT Redefining The Road Magazine | 2019 Media Kit | 1 Dear WIT Members and Colleagues, The mission of the Women In Trucking Association is to encourage the employment of women in the trucking industry, to promote their accomplishments and to minimize the obstacles they face. Tie your organization to this mission through advertising and thought leadership strategy in our official magazine, Redefining the Road (RTR). This magazine provides thought-provoking content to educate the market and encourage gender diversity. It also will recognize Top Women to Watch (Edition 1), Top Women-Owned Businesses (Edition 2), and Top Companies for Women to Work For (Edition 3). RTR magazine and related channels reach thousands of association members and more decision-makers 2020 MEDIA KIT and industry influencers who are stakeholders in this critical mission. The magazine is committed to educating our readership on all important issues affecting women in transportation. Our readers are in Published by: diverse roles that range from Leadership, Operations, and Safety to HR/Talent Management, and Sales MindShare Strategies, Inc. and Marketing. 9382 Oak Ave. The magazine will be distributed three times in 2020 to our entire membership of corporate professionals Waconia, MN 55387 USA and managers, professional drivers, students, and other key stakeholders, and distributed at industry events – including the Mid-America Trucking Show in March in Louisville, Ky., and the Accelerate! For more information and Conference & Expo in September in Dallas. RTR is also available in a digital version at our online library. to place advertising: Through a well-defined editorial mission and a targeted readership, Redefining the Road has evolved into Carleen Herndon, an award-winning magazine with loyal, captive readers that will help to build your brand, your reputation, Vice President, Business Development and your business. There’s no other way to more effectively tie your brand directly to the important issue Women In Trucking Association of gender diversity in North American transportation! 888-464-9482 Thanks for your support, [email protected] > Visit Redefining the Road Ellen Voie, President and CEO Women In Trucking ™ Redefining The Road Magazine | 2020 Media Kit | 2 READERSHIP DEMOGRAPHICS Titles Market SegmentIndustries Titles Professional Driver Trucking & Logistics 39% 33.5% Education & Associations 15% Operations 22.5% Professional Services 12% HR/Talent Management 11% Trucks, Trailers & Accessories 9% CEO/President 8.5% Consulting 6% Business Development/Sales 8.5% Technology 5% Marketing 5% Recruiting 5% Other 11% Other 9% * Based on members reporting their titles Type Gender Type* Total Readership: 16,200 % % 84.5 15.5 Corporate - 250+ Employees 30% Truck Driver 34% Corporate - 250 or Fewer Employees 14% Individual, Non-Driver 10% Corporate – School or Non-Profit 5% 21K+ 13K+ 8.5K+ Student Membership 6% Followers Followers Followers on Twitter on Facebook on LinkedIn Other 1% * Print and digital readership includes more than 5,200 WIT members Nearly 1.4 million website visitors since 2016 as well as pass-along readers and online readers. Redefining The Road Magazine | 2020 Media Kit | 3 WOMEN IN TRUCKING - CORPORATE MEMBERS A&J Truck Driving School BMO Transportation Finance D&D Transportation Services Inc Fox Valley Technical College Interstate Truck Driving School A+ Compliance Group LLC Bobit Business Media Daimler Truck Financial Freight Broker Agent School J. J. Keller & Associates, Inc. AAA School of Trucking Bolt Express Dart Transit Company Freightliner Trucks J.B. Hunt Transport, Inc. ABF Freight Boyd Bros. Transportation Daseke Inc. Frito-Lay Jayne Denham Accelerated Transport, LLC Brenny Transportation, Inc./Brenny Specialized, Inc. DAT Solutions Fumoto Engineering of America JBS Carriers, Inc. Acme Truck Line Bruckner Truck Sales Davis Express, Inc. Fuso New Zealand Limited Jenny Tipping-CPC Trainer Active USA Bulk or Liquid Transport, LLC (BOLT) Day & Ross Transportation Group FX Logistics JF Moran ACUITY C. BLACKBURN INC. DC Velocity Garner Trucking, Inc. JH Rose Logistics, LLC Ag Trucking Inc C.A.T. Dean Foods Georgia Tank Lines, LLC JobsInLogistics.com AGT Global Logistics C.L. Services, Inc. Dedicated Sleep Giltner Logistic Services, Inc. JOC Group Inc. Air Products C&K Trucking, LLC Dedicated Systems Global Express Transportation Inc. John Christner Trucking Airtab, LLC CalArk Trucking Company Delivery Express, Inc. Gordon Food Service JoyRide Logistics, LLC Alabama Motor Express, Inc. Calhoun Truck Lines Design Transportation Grammer Industries, Inc. JX Enterprises Alamo Truck Driving School California Trucking Association DHL Supply Chain Great Dane K & J Trucking, Inc Alexandria Technical and Community College Capacity Southeast Agency, LLC Diesel Express Logistics Great Plains Transport Inc Kansas Motor Carriers Association All State Express, Inc. Carbon Express Diversified Transfer & Storage Great Plains Trucking, Inc. KeepTruckin Allstar Drayage Cargo Transporters, Inc. Dixon Insurance Inc Great West Casualty Company Kenco Amazon CarMax DMC Insurance, Inc. Group1201 Kennesaw Transportation, Inc. American Bakers Association CarriersEdge DMTB GSC Projects Kenworth Truck Company American Central Transport Carvana Dollar General Guaranteed Transport Service Keypoint Carriers American Fleet Chemicals CDL.com DOT Number Store Gulick Logistics Kirkwood Community College American Logistics Aid Network (ALAN) CDLjobs.com Dot Transportation, Inc. Gully Transportation Kivi Bros Trucking Inc. American Petroleum Institute Centerline DrayNow H.O. Wolding, Inc. Knichel Logistics American Transportation Research Institute Central New Mexico Community College Drew Eckl & Farnham, LLP Hamrick School KRTS Transportation Specialists, Inc. American Truck Dealers (ATD) Central States Trucking (CST), Inc. Drive My Way Harvard Group International Ladybird Logistics Limited American Truck Historical Society CFI DriverFacts, Inc. Hawkeye Community College LafargeHolcim Amous International CH Robinson DriverReach, LLC. HDA Truck Pride Lake Cumberland CDL Training School, Inc. Anderson Transport, LLC. Cheetah Software Systems DriverSource, Inc. Healthy Trailer LLC Lakeside International Trucks Andy Transport Inc. Clark Freight Lines Drivewyze Healthy Trucking Association of America Landstar Transportation Logistics, Inc. Aon Risk Solutions Clark Transfer Dupre Logistics Heavy Metal Truck Training School LaunchIt Public Relations Apex Capital Corporation ClassADrivers.com Eastern Iowa Community Colleges Heniff Transportation Systems, LLC Lazer Spot, Inc Arfsten Transfer, Inc Clean Harbors Eaton Herc Rentals Inc LFS Aria Logistics LLC Coldiron Companies Embark Trucks Inc. Hirschbach Motor Lines Liberty Career Finance, LLC Armour Transportation Systems College of Southern Maryland EPES Transport System, LLC. HNI Risk Services, Inc. Liberty Logistics Services Arrow Truck Sales Colorado Motor Carriers Association Equinox Business Solutions Hogan Transports, Inc. Lion BG Inc ASR Solutions LLC Commercial Vehicle Safety Alliance (CVSA) EROAD Holland, Inc. Load To Ride Transportation ATA’s Technology & Maintenance Council Concept Financial Group, Inc. Espyr Hot Shot’s Secret LoadTrek Atlantic Coast Trucking Conversion Interactive Agency, LLC Estes Express Lines Howes Lubricator Lodgewood Enterprises Ltd Auction Transport Services Inc. Convoy Inc Exosent Engineering LLC HUB International Transportation Insurance Services, Inc. Logiflex Inc Auto Truck Transport CoreFund Capital EXP Delivery Solutions Hudson Insurance Group Logistic Dynamics Inc. Averitt Express Corporate Medical Services Inc Expediter Services LLC Humber Institute of Technology & Advanced Learning Logistics Quarterly B&B Trucking Corrigan Johnston Risk Advisors, Inc. Exxact Express Inc. Hyndman Long Brothers of Summerfield, Inc. Balch Logistics, LLC Corrigan Moving Systems Fairway Transit, Inc. Hyundai Translead Longhaul Trucking Co. Beacon Roofing Supply Covenant Transport FedEx Custom Critical IANA-Intermodal Association of North America Luma Belt & Bruner, P.C. Craftsmen Utility Trailer FedEx Express IFDA LYNC Logistics, LLC Bendix Commercial Vehicle Systems LLC Crestwood Transportation LLC FedEx Freight Ike Robotics Inc. M&M Cartage Benesch, Friedlander, Coplan, & Aronoff Crete Carrier Corporation FEPCO Container, Inc. IMMI MacKay & Company Bennett International Group Crop Production Services, Inc. Fifth Wheel Freight Indiana Motor Truck Association Makolli USA LLC Bibby Transportation Finance Crowley, Inc. Financial Carrier Services LLC Industrial Transport Services, LLC Marvin Johnson & Associates, Inc. Big Level Trucking Inc. CRST International, Inc. Find My Silver LIning, Inc. Insight Technology, Inc DBA - Factorloads Mathis Law Group Big M Transportation, Inc. CSA Advisors LLC FindATruckerJob.com Instructional Technologies, Inc. Maverick Transportation, LLC Black Bear Trucking LLC Cumberland International Trucks FirstFleet, Inc. International Express Trucking, Inc. May Trucking Company Blitch Westley, S.C. Cummins Inc. FirstLine Funding Group Intl. Society of Recruiting & Retention Professionals McEwen Trucking, Inc. Blue Beacon Truck Wash CVTA-Commercial Vehicle Training Association Fleet Advantage International Transportation Services Inc. Mckinney Trailer Rentals Blue Dolphin Transport Inc. dba Expedited Trans CWRV Transport Forager Logistics LLC International Trucking School of Michigan Blue Edge Marketing Ltd. D.W. Story & Associates, Inc. Foreman
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