TRAVEL TRADE DEVELOPMENT INTERNATIONAL MONTHLY REPORT: AUGUST

KPI DASHBOARD: ALL INTERNATIONAL MARKETS TRAVEL TRADE AUGUST RESULTS YTD RESULTS Product development No. of New Products Developed 1 1 Trade Education No. of Trade Education Sessions 1 4 No. of Participants 40 44 No. of Trade Sales Calls 32 82 Trade Newsletters Newsletter key Decision Makers 1 2 PUBLIC RELATIONSs No. of Articles Generated 7 93 No. of Circulation / Impressions 72,104,694 167,097,144 No. of EAV 194,578 235,807 No. of Media/PR Calls 36 78 No. of Press Releases Issued 1 2

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EXECUTIVE SUMMARY: PR In August, which tends to be a lighter month for placing coverage, seven pieces of coverage were generated across the UK, Canada and German markets through proactive pitching and media liaison. Although a lower number of pieces than last month, the quality of the coverage was strong, providing DPR with a huge reach this month. Key UK titles included top national newspapers Metro online, The Express online and Daily Star online, as well as number one travel magazine Conde Nast Traveller. A key activity highlight this month was drafting and distributing a press release on El Yunque, to raise awareness that it’s the only national rainforest in the US. Hills Balfour also communicated with Chris Leadbeater, regarding his Puerto Rico piece for the Telegraph and discussed a potential trip with top freelance journalist Jonathan Thompson who is based in the US but writes for a range of global titles.

Sales & Marketing During the month of August, Hills Balfour worked closely with DPR to launch the inaugural International Educational Series – launching the first webinar on 19 August – which provided the international trade with an update on travel protocols, as well as giving a general overview of all that the island has to offer to international travelers. Following the launch of the Educational Series, Hills Balfour created a newsletter promoting the webinars and the topics that will be covered in the coming months. The newsletter also provided links to the Sales Tool Kit, allowing key members of the trade access to helpful tools for developing product. Regular liaisons with key contacts in the trade continued throughout the month of August, including important product development conversations, airline route discussions and general webinar recruitment. Conversations with Virgin Atlantic developed, with Amanda and Niamh holding a call with DPR to discuss next steps.

MARKET UPDATES: UK

● The UK Government ran an ‘Eat Out to Help Out’ initiative from Monday-Wednesday throughout the month of August, in which diners received up to 50% off food and drink in participating establishments. The initiative was rolled out to encourage the British people to spend money in restaurants and ultimately, to help boost the local economy. According to restaurant booking website

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OpenTable, the number of customers at UK restaurants between Monday to Wednesday during any one week in August were at least 61% higher than the same time last year ● The Bank of England released their first official forecast since the pandemic hit, stating that the recovery had been “earlier and more rapid” than it had assumed in May, reflecting a faster easing of lockdown restrictions ● British Airways, easyJet, Ryanair, Tui Group and Virgin Atlantic have signed a letter from Airlines UK to Boris Johnson urging the UK to join Germany in replacing quarantine with arrivals testing ● Health Secretary, Matt Hancock, confirmed that Public Health England will be replaced by a new body focused on preparing for external threats like pandemics ● A group of 80 MPs have urged Boris Johnson to replace the government’s quarantine strategy in favor of a more nuanced airport testing policy and avoid the UK ‘being left behind’ when compared with other countries ● UK-US government talks are taking place about an air bridge between London and New York to allow travelers to avoid quarantine

SPAIN

● Spain’s coronavirus cases have been increasing and mark a shift towards a ‘second wave’, however hospital intakes and deaths remain lower than the initial surge ● The Ministry of Industry, Commerce and Tourism is working on a program to reactivate the tourism sector with short, medium and long-term measures. The proposed plan would incorporate two objectives; defensive action to guarantee the survival of the maximum number of companies and jobs, and another objective with actions aimed at stimulating demand. There are also discussions to develop a plan to further train 70,000 employees within the tourism sector to help secure their employment

GERMANY

● Germany has extended its reduced hours work scheme called “Kurzarbeit” or “short-time work”. Chancellor Angela Merkel’s ruling coalition of conservatives and center-left Social Democrats agreed to allow the program to run for 24 months for any firm that applies by the end of the year. It also resolved to extend financial assistance to small businesses until the end of the year and relax insolvency laws in an effort to avoid cascading bankruptcies. The shorter-hours program sees the German government cover around two-thirds of workers’ wages when employers slash their hours to save costs ● Near 38,000 people took to the streets of Berlin at the end of August for largely peacefully protests against coronavirus restrictions

CANADA

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● On 28 August, the Canadian dollar appreciated to touch a fresh seven-month high of $1.3049 after latest data showed the country’s real GDP grew by a record 6.5% in June, recovering further from April’s all-time low of a 11.7% contraction and beating market expectations of a 5.6% expansion, bolstering optimism around a post-coronavirus recovery ● Nationally, Canada's labor market gained 418,500 jobs last month, moving past the halfway mark in recouping the three million losses at the onset of the COVID-19 pandemic. Combined with the 953,000 jobs gained in June and the 290,000 in May, the country was within 1.3 million jobs of pre-pandemic level. Manitoba, Saskatchewan, New Brunswick and Quebec all recorded unemployment rates below 10%, while Toronto employment reached 89.9% of its February level ● Three major Canadian Insurance companies have re-opened out of country travel Insurance sales Including coverage for COVID-19 ● ACTA (Association of Canadian Travel Agencies) has announced a Virtual Travel Industry Summit 12 and 13 November - pricing and format details, expected in September ● Transat Vacations released their 2020-21 Sun destination brochure on 7 August. The carrier intends to travel to over a dozen Caribbean and Mexican destinations from eastern Canada, including Puerto Rico (from Montreal), as well as Florida ● Canadian households with no children are more optimistic about travelling. Latest figures showed that 61% of households with no children still intend to travel internationally in the next 12 months, while for families, that figure was 50%

COLOMBIA

● At the start of September, the number of confirmed COVID-19 cases stood at 560,000, President Ivan Duque further instilled the importance of remaining vigilant and following the government guidelines set in place ● To help boost the economy, from September 1 all sectors are opening under strict security measures and according to the infection rate of each municipality ● In other efforts to aid economic recovery, the Ministry of Commerce, Industry and Tourism, together with the Ministry of Information and Communication Technologies and iNNpulsa Colombia launched 14 of the planned 24 Digital Transformation Centers, with which they intent to help over 10,000 small and medium businesses digitize their processes ● The National Government have announced they plan to participate in restructuring of Avianca to preserve air connectivity. The operation will be carried out with financing of up to $370 million across an 18-month operation

TRENDS

Under 35’s are the biggest travel bookers in Britain In its latest webinar of the series, Expedia Media Group have shared global insights on consumer search patterns on its various booking platforms. The surveys show that the under 35s are booking most, and ranked what is open and available as their highest concern. Notably, since April, the

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percentage of respondents using Expedia to cancel or change a booking is dropping, whilst the percentage of customers dreaming or shopping is increasing. Expedia also revealed that searches for international vs. domestic travel are at closer levels than ever before.

Spaniards plan to continue travelling in the coming months More than 90% of Spaniards plan to continue travelling in the coming months, according to the study “The Digitalization of Tourism”, presented by Vodafone Business and developed in collaboration with the Barcelona School of Tourism, Hospitality and Gastronomy.

Staycations remain top choice for the German Traveler In the third week of August, the demand for traditional package travel destinations dropped across the board in Germany. Trevotrend analysis provides weekly updated data on German consumer interest in destinations based on enquiries at thousands of travel agencies and hundreds of online portals. The new data includes the week of August 17 to August 23 and shows that search queries for Germany were once again up while Austria and Poland also remained relatively stable. France, Spain and Turkey enquiries dropped, while Egypt and Greece remained relatively stable.

The Caribbean remains front of mind for Canadian travelers 49% of Canadian Travel Zoo members said they were Interested in visiting the Caribbean in the next two years. Carribean Islands that Travel Zoo members are most Interested in visiting are as follows: Cuba, Dominican Republic, Turks & Caicos, Bahamas, Barbados, Jamaica, Aruba, Saint Lucia, Saint Martin, Curaceo.

Colombia’s travel agents expect recovery to begin from September According to a recent sectoral study led by Colombia’s Association of National Travel and Tourism Agencies, a high percentage of the companies surveyed expect a revival from September and 65% feel optimistic about the recovery.

Media trends continue to evolve ● Continued movement from inspiration to invitation ● Strong domestic travel focus in all international markets ● Editors considering press trips again ● USA vs. Caribbean ● 2021 travel trends and hot destinations (long-haul)

UPDATES TO TRADE

Hills Balfour continued to keep in regular contact with the trade throughout the month of August, to keep abreast of how they are navigating the current landscape. Weekly updates were shared in the form of the COVID-19 Activity Report.

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Changes to the travel trade landscape: ● Skyscanner has partnered with AirlineRatings.com to offer airline safety ratings alongside its search results to help restore consumer confidence ● DER Touristik aims to cut costs by 30% which will include job reductions in response to a slump in revenues this year. DER Touristik now expects the German outbound travel market to shrink by about 70% this year due to the coronavirus pandemic and then only to recover slowly in several waves ● British Airways is extending its Book with Confidence policy throughout September to cover the following 12 months. The extension means bookings can be amended for travel until 31 August 2021 ● Tui Group has reported a 145% year-on-year increase in 2021 summer bookings, claiming its third quarter results have “met their own expectations”. The group has also secured an additional government loan. Tui added demand for holidays remains & “very high”: since the resumption of travel activities, 1.7 million new bookings have been received group-wide, with bookings for summer 2021 “also very promising”: currently 145% higher than last year’s bookings for this summer ● Cox & Kings reported a 220% increase in demand for solo travel enquiries as travel restrictions begin to ease ● STA Travel is to cease trading, a statement on 21 August confirmed ● TUI wants to downsize its travel agency network in Germany. The group confirms that up to 60 branches in Germany are to be closed until the end of September ● Viajes El Corte Inglés has launched a new brand: Utópica Cruises, which will begin to distribute cruises from Celebrity Cruises and Azamara Club Cruises from 1 October ● American Airlines has warned of job losses from October unless a US government pay support scheme for airlines suffering under a COVID-19 travel slump is extended ● Virgin Atlantic is to provide Covid-19 insurance cover for all passengers from now until next spring. The insurance policy is applied automatically on each booking. Emergency medical costs, associated expenses such as transport and accommodation and repatriation up to £500,000 are included, as well as costs of up to £3,000 if a customer is denied boarding or held in quarantine ● Hays Travel has opened its 50th branch in Scotland after taking over the former Tui shop in Peterhead ● Due to the ongoing travel restrictions, the Lufthansa Group plans to reduce scheduled capacity to the United States as part of their winter 2020/2021 flight plan. The reduction includes the cancelation of planned flights from Frankfurt to San Diego and from Munich to New York JFK. Service from Frankfurt to Chicago and New York JFK was scheduled to increase to two daily flights and will now remain at one daily flight. Lufthansa’s brand Eurowings announced that they will cancel planned service from Dusseldorf to Fort Myers, Miami and New York Newark as well as service from Frankfurt to Phoenix ● Globalia has requested 400 million euros from the rescue fund for strategic companies to recapitalize after the fall in activity due to the pandemic ● Ensemble Travel (leading luxury Consortia) made permanent cuts to management In August, Including Nathalie Guay, Ensemble VP of Business Development and head of the company's Quebec Division ● Trip Central Is permanently closing all physical store locations. Every agent will work from home, going forward 6 Rep Report – 2019.20

UPDATES TO MEDIA

Hills Balfour continued to keep in regular contact with the media throughout the month of August, to keep abreast of features they can planning that we could submit DPR ideas for and proactively pitching tailored story angles on DPR. Weekly updates were shared in the form of the COVID-19 Activity Report.

Changes to the media landscape: ● Across markets, pagination is increasing and advertising is slowly picking back up. Strong freelancers are also beginning to see an increase in commissions again and ensuring their trips result in at least three to four pieces. With travel desks slowly returning to offices and often with slimmed down teams, freelancers are proving to be a valuable resource in ensuring editors get first peek into post-COVID-19 travel and new hotel openings across the globe. ● In terms of content, editors are combining inspirational content with travel news while publications will be focusing forward features on making the most out of the remaining days of annual leave people have accrued. ● There are a substantial number of travel sections that continue to feature opinion pieces or consumer Q&As on issues surrounding the quarantine restrictions, or the impacts covid-19 is having on individual destinations. ● In the UK, The Independent Online's travel section has started up again after a hiatus and will be focused only on places where you can visit now whilst The i's main focus is to guide travellers as responsibly as possibly on the safest ways to enjoy travel, especially where government advice has been confused. ● In the European markets, the content in travel sections is predominantly focused on domestic travel and European travel, bookings are generally being encouraged for Autumn 2020. There’s also a strong focus on 'dream destinations' and presenting travel stories through an alternative lens, including food and drink, cycling and quirky accommodation. ● Radio is growing in the UK with The Times national newspaper launching a new station, Times Radio. ● Print readership is on the decline in Canada, but is on the rise for the first time in years in Germany. ● Spain is seeing an increase in online media consumption (and a resulting decline in print readership). ● The sentiment towards cruise travel is positive, with a lot of news features noting the reopening of cruise lines over the next year, or the launch of new ships. ● The print issue of Country & Townhouse in the UK is now bi-monthly but they're really ramping up online content and have started a webinar/podcast series. The podcast has an average of 200,000 downloads a week. ● On the trade side, in the UK when TTG's print edition returns in September it will be published monthly rather than weekly.

Travel in the age of Covid ● During the age of Covid, the role of the travel media is to both inform AND inspire

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● Many publications are thinking about how they can cover destinations outside of current safe lists/whose borders are currently closed and exploring how they cover Inspirational travel ● In the UK it has never been busier on the Telegraph travel news desk due to the introduction of the live travel blog. The live blog is often found on the top of the Telegraph homepage as the appetite is so huge ● There is also a proposal to close Sunday Times Travel Magazine, they are still in consultation period. It may mean that the November issue is the last. If STTM does continue they are looking for timeless content which can be read six- to 18-months after the publication date

KEY ACCOUNTS ACTIVITY Summarize activity with your Key Accounts. This section should be completed every month as it relates to the top producers. Key Account Name: Description of Activity for the Month being Reported: Indication on their current sales POC: Who from production to Puerto Rico, the the Rep DPR Caribbean and US in general: team? Expedia Hannah shared Puerto Rico specific insights deck from Expedia feature a total of 99 Puerto Kiera May (following a call in June) Rico hotels on their website American Holidays Jackie, American Holidays’ Sales Manager joined the N/A Kiera DPR webinar series launch alongside her long-haul sales team and is keen to join more. Conversations regarding product development are still ongoing. Lastminute.com Lastminute.com are seeing an increasing number of Puerto Rico bookings, passenger Anna & Niamh bookings and searches. Many are for short haul trips and numbers and room nights were they are starting to see growth in long haul. For the USA, showing a positive YOY progression this is being driven by New York and Las Vegas. for January and February. Hills Balfour to keep abreast of Lastminute.com is one of the UK’s biggest OTA’s. Their Lastminute.com updates in the Puerto Rico numbers are positive, but could be pushed a coming months. lot higher, so they have been identified as a key company to keep in mind for any future campaigns.

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SALES CALLS Either pro-active telephone calls; initial email dialog; or in person sales calls to existing or potential clients for the Puerto Rico. The objective is to expand reach for new business to Puerto Rico. Name of business POC: Who from Follow-up: What contacts: Include all the Rep DPR Company Discussion detail: Include description of follow-up is Dates: the names of client team? and/or Office: discussion and action generated. required / next interactions during steps. meeting 6 August You Travel Jessica Simpson Shared a list of recommended hotels with You Schedule a catch Kiera Travel upon request. Jessica has been away on up call to further (Partnerships Manager) furlough – Hills Balfour to schedule a catch up support product call in September. An invitation was shared for development. the DPR webinar series, but Jessica was on annual leave.

7 August Your Golf Travel Tom Macfarlane Discussed Your Golf Travel’s (YGT) plans for Share the Kiera Puerto Rico now that Tom is back from furlough invitation for the (Senior Product Manager) and promoted the DPR webinar series. YGT Outdoor plans on focusing their efforts on their current Adventure & Golf product offering for now, but Tom will be in touch webinar with Tom. when they’re ready to branch out. 10 American & Samantha King AWWT are refocusing their efforts away from Sam is due to join Kiera August Worldwide mainland US and promoting more Canada the rest of the (Marketing & Product Travel holidays than ever before. There is potential here webinars in the Manager) to really push Puerto Rico’s Caribbean educational series. positioning. Sam is one of the only team Conversations are members not on furlough, but made the time to ongoing. join DPR’s webinar series launch on 19 August and is keen to promote more itineraries.

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10 If Only Travel Cherise McAinsh Shared the contact details of Evy Garcia at the Continue to share Kiera August Wyndham Grand Rio Mar upon request. Cherise invitations for (Travel Specialist) has put together a package for an LGBTQ+ upcoming couple and wanted to book them into the same webinars. hotel that she had experienced on the International Mega Fam last December. Cherise joined the DPR webinar series launch on 19 August and a recorded version of the webinar was shared with her wider team. The Caribbean Product Manager is yet to return from furlough. 10 Go Cruise Albert Garcia Touched base with Albert to invite him to the Conversations are Kiera August DPR webinar series and enquired about sales. ongoing. (Product Manager) Things have been very slow for Go Cruise (big focus on refunds / re-booking), but they are hopeful for a quick recovery. 12 Charitable Melissa Tilling Liaised with Charitable Travel about their Signed up to Kiera August Travel Caribbean Month, launching in September. present at the (CEO) Secured a FOC spot for Puerto Rico, to present event on Tuesday the destination virtually at a consumer facing 15 September. event.

13 TSS Group Alba Santa Barbara Discussed the potential of including a selection of Conversations are Kiera August Puerto Rico ‘trust ambassadors’ on the TSS ongoing. (Business Development website and invited Alba to join the DPR webinar Manager) series – she was able to join the launch on the 19 August and was sent the leisure booklet as follow-up. There is potential to run a dedicated webinar with TSS group and their German trade contacts, but there would be a fee attached.

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13 Air Canada Audrey Beaudette Shared an invitation for the DPR webinar series Conversations are Kiera August with Audrey, who was able to join our first ongoing. (Tourism & Partnership session on 19 August. Audrey was interested in Support Manager) the possibility of promoting the Air Canada route via a webinar – conversations are ongoing about running a webinar aimed purely at the Canadian travel trade in conjunction with Air Canada / Air Canada Vacations. 17 Quintessentially Samantha Mullen Touched base with Quintessentially Travel to Hills Balfour to Kiera August Travel promote the DPR webinar series and enquire keep them in the (Product Manager) about team changes. They have experienced a loop with team overhaul, but will be in touch when they’ve upcoming events. settled into their new roles and have capacity to join events. 17 Group Voyages Vanessa Pepin Berube Shared an invitation for the DPR webinar series Vanessa is due to Kiera August Quebec with Vanessa, who was able to join our first join the rest of the (Groups Coordinator: session on 19 August. Later shared a list of webinars in the Cruise) recommended DMCs for their 2021/22 cruise educational series. packages. Conversations are ongoing.

18 Purely America Dominic Hodson Shared an invitation for the DPR webinar series Dominic is due to Kiera August with Vanessa, who was able to join our first join the rest of the (Director) session on 19 August. In previous meetings, webinars in the Dominic has always been wary about venturing educational series. into the Caribbean, but the current situation is Conversations are opening up new opportunities in this respect and ongoing. he seems more open to adding the destination to Purely America’s product remit.

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18 OPODO Carl Farrar Liaised with OPODO, regarding a FOC Conversations are Kiera & Anna August opportunity to have video content featured on ongoing. (Head of Partnerships) their website – the content went live on 18 August, please see links below; ○ OPODO ○ eDreams 18 Trailfinders Rachel Rodriguez Held a call with Trailfinders to discuss general Conversations are Kiera & Hannah August business plans and promote the DPR webinar ongoing. (Product Manager) series. Information was passed onto the Caribbean contact. Their focus is on Europe and youth travel for now (following the collapse of STA Travel). 18 Discover North Alain Kasteleyn Held a call with Discover North America to Conversations are Kiera & Hannah August America discuss general business plans and promote the ongoing. (Managing Director) launch of the DPR webinar series. Alain attended the launch of the webinar series on 19 August 19 KAYAK Kate Hale Received notification from KAYAK that the Conversations are Kiera & Anna August newsletter featuring Puerto Rico was sent to their ongoing. (Media Solutions database of 1.05 million subscribers. Short-haul Manager) destinations featured alongside Puerto Rico received better click-through rates, but with 144 clicks on the destination, this FOC opportunity still brought the island front of mind for a substantial number of prospective travelers.

20 IKARUS Tours Kristin Dieckmann Reached out to IKARUS Tours to touch base on Conversations are Kiera August general business and promote the DPR webinar ongoing. (Product Manager Pacific) series. They’re currently working with a reduced team

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24 Virgin Atlantic Nicola Goldsmith Liaised with Virgin Atlantic regarding potential Call scheduled for Niamh & Kiera August opportunity to launch a Puerto Rico flight and September. (Head of Consumer organized a call for the conversation to continue Sales) with DPR present. Chris Tibbett (Head of Network Planning) 27 Travelpack Graeme Evans Shared social assets (images and videos) with Graeme is due to Kiera August Travelpack upon request. Also liaised with join the rest of the (Product Manager) Graeme regarding the DPR webinar series, he webinars in the was unable to make the launch on 19 August, but educational series. the invitation was shared with Travelpack’s sales Conversations are team – a couple of long-haul specialists joined ongoing. the first webinar. 28 Not Just Travel Matthew Butler Discussed the DPR webinar series with Matt, Continue to work Kiera August who was keen to promote it to Not Just Travel’s with Matt to (Product Manager) homeworkers alongside the podcast that we promote the recorded with them a few months ago. He posted webinar series. the event on Not Just Travel’s intranet as well as sending out an internal bulletin via email.

PRODUCT DEVELOPMENT New product that has been developed in conjunction with a tour operator

Which area has the new product Tour Operator: Who is New product developed: What is the new product? POC: been developed for? promoting the new product?

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General – whole island Charitable Travel Dedicated destination page is live on the Charitable Kiera Travel website – linked here. Conversations are ongoing about featuring specific hotels and itineraries.

CO-OP OPPORTUNITIES List any co-op opportunities with tour operators Tour Operator: Which tour operator Dates: What are the Summary of co-op: Give Status/Results: POC: is running the co-op? dates of the co-op? details of the campaign (ATL, Provide status of the social etc.) campaign up to the start and then results of the campaign at the end. n/a n/a n/a n/a n/a

TRAINING / EDUCATIONAL SEMINARS Include in this section all formal presentations and/or training that are either conducted as a separate event or in conjunction with trade shows or missions.

Number of business contacts: POC / Who conducted Name: Include airline, tour Location: City & Dates: Number of travel professionals in the training from the operator or other partner country attendance at seminar DPR team:

19 August DPR Educational Series, It’s Virtual 25 key trade contacts from across the Francisco, Johanna & Time To Plan: Webinar #1 UK, Canadian and German markets Kiera

attended the launch of DPR’s

inaugural international webinar series. A recording of the webinar (alongside DPR’s latest leisure brochure) was shared with 15 further product 14 Rep Report – 2019.20

Various key international manager contacts who were unable to trade contacts from the attend the live session. following tour operators; AmeriCan & Worldwide Travel, American Holidays, Discover North America, Go Cruise, Purely America, Steppes Travel, Charitable Travel, Air Canada, Meeting Point North America, Travelpack, Carrier, TSS Group, Travel Counsellors, Group Voyages Quebec, Not Just Travel

TRADE SHOWS / EVENTS / MISSIONS This includes both missions/road shows that DPR organizes, as well as ones in which we participate in such as IPW, WTM, ITB, VISIT USA, Brand USA or tour operator roadshow. Dates: Event Name & List of meeting held during the What business was Follow-up for each POC / Who Location: Full Mission: conducted during each meeting: attended from name of meeting? the DPR team: mission. Include all cities & countries included in the mission/road show

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9-13 Brand USA 34 meetings with a relevant selection of Meetings with existing Niamh and Kiera Leah & Niamh September Travel Week key tour operators from various partners looked to undertook all follow-up via 2019 European markets including the UK, strengthen Discover email using Niamh’s Spain and Germany. Puerto Rico’s relationship meeting notes. This with the European market, largely consisted of The tour operators met with, were: Neo whilst meetings with sharing the Sales Tool Kit, Tours So.S.Int.srl; Hayes & Jarvis; potential partners offered offering answers to Explorer Fernreisen GmbH; Destinology; up the opportunity for specific questions / If Only Holidays Limited; Travelbag; product development. pointing tour operators to Thomas Cook; Discover North America; Most of the tour operators appropriate assets on the MORTON’s Ltd; Logitravel Group; that Leah and Niamh met Discover Puerto Rico Amerikaspesialisten Nordmanns-reiser with either already sell website and booking in AS; Dnata B2B; Funway Holidays; Puerto Rico, but would like training. A selection of key Pangea; Gattioni Travel Network; to work together to push tour operators have also Glamour Tour Operator; UStravel.nl; sales, or were keen to add been invited on the Barrhead Travel; MG Tours; Eturia; Bon the destination to their Product Manager Fam Voyage; USA A TU MEDIDA; Profil portfolio. Trip. Rejser; Freedom Destinations; Tourist Forum Group; Volonline.IT; America As You Like It; Made; Travel House; Visit USA Switzerland; Ocean Holidays; TUI Spain; TUI Nordic; Major Travel 4-6 WTM 15 trade appointments, 11 of which were Meetings with key trade Hills Balfour has Karis, November with contacts from the UK market. and media contacts to conducted tailored follow Alessandra, 2019 introduce and educate the up with each trade and Sophie & Leah 35 media meetings with target international markets on media contact. consumer, travel and trade media. the destination. 6 interviews with target travel trade media. Further details can be found in the WTM Report.

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26 Aspire Luxury 12 mini trainings with 3-5 luxury UK Trained luxury UK agents Hills Balfour has shared Kiera February Travel Forum sales agents in each session that specialize in US travel the Sales Tool Kit with 2020 on what the destination each agent in attendance. has to offer for their clients and how they can sell it. For most, this was an introduction to the island and many were very excited by the prospect of upselling cruise stays / twin centering with the US. March 2020 Unite Caribbean 17 trade appointments (16 tour operators Meetings with key trade Hills Balfour has Karis & Kiera and 1 airline). contacts conducted tailored follow up with each trade contact 29 – 30 TTG Virtual 29 one-to-one meetings with luxury Trained luxury UK agents Hills Balfour have followed Shana April 2020 LUXPO travel agents on Puerto Rico. The up with Virtual Vacay destination was very well summary document, sales received, with most agents tool kit, luxury brochure excited by the prospect of and boutique property list. upselling cruise stays /

twin centering with the US.

FAMS Educational Fam tours hosted in Puerto Rico for travel professionals.

Fam Name: Name of tour Number of participants and Destination/s planned? Dates: operator and/or airline sponsor escorts: (ex: 12 agents and 1 and origin country airline escort)

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9-14 December 2019 Product Manager Mega Fam Five product specialists from key San Juan and El Yunque UK tour operators and one DPR UK 1. Travelpack host 2. Quintessentially Travel 3. Major Travel 4. Barrhead Travel 5. If Only

OTHER ACTIVITIES Include other meetings or activities in which you have been involved that do not relate to any of the specific categories or client involvement. You can also include status of projects you are working on that have not yet taken place.

Description/Detail: Include brief description of POC: Dates: Activity: Status: activity and action generated or required

August Digital Ongoing The campaign is currently on hold due to COVID-19. Niamh, Karis, Kiera and Shana Marketing All Lightboxes are ready to go live. Hills Balfour Campaign liaised with Brand USA and Digital Spring regarding the plans for this campaign during the month of August. August Weekly Ongoing COVID-19 was a primary focus for the Hills Balfour Kiera Activity trade team during the month of August. Hills Balfour

Report implemented a weekly report for all international markets to complete on a weekly basis. This is collated by the Hills Balfour team and shared with DPR every Friday. 12 August FOC Ongoing Sourced prize ideas and shared with DPR for Kiera Consumer approval having secured a FOC marketing Marketing opportunity with Charitable Travel.

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Opportunity – Charitable Travel

17 August CTO UK Ongoing Shared information with DPR about CTO’s upcoming Kiera Chapter UK & Ireland Virtual Roadshow. Virtual Roadshow

27 August Brand USA Ongoing Hills Balfour registered DPR’s interest to join Brand Kiera Travel Week USA Travel Week and confirmed that funds are already allocated for this via our Brand USA LOA.

27 August International Complete Following the launch of the DPR webinar series, Hills Kiera Trade Balfour created a newsletter promoting the virtual Newsletter events to the international trade.

PR & COMMUNICATIONS – INTERNATIONAL REPS MONTHLY REPORT INDIVIDUAL & GROUP MEDIA FAM TRACKING Please total the circulation / impressions. For EAV, please convert to US Dollars. Individua Status Journalist Outlet Audience Date of Key Regions Title Circulation EAV l / Group (Approval (Consume Travel Messages Covere /Impressions (USD) Media Needed, In r vs. d Fam Planning Trade)

Process, Completed ) Individual Completed Chris Daily Consumer 6-12 500th San TBC 309,167 (print), TBC Leadbeate Telegraph March anniversar Juan, 24,886,000 r y Vieques, (muu)

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El Junque

MEDIA TRACKING Please total the impressions. For ad Equivalence, please convert to US Dollars. OUTLET KEY MESSAGES MARKET DATE REACH AVE $ Curious Cast Pina Colada day in Puerto Rico Canada 01/08 4,000 284 Podcast

Metro Online Stay in a bubble hotel in Puerto Rico UK 10/08 12,284,000 2,665

Conde Nast 1,747 33 cheapest nicest hotels UK 12/08 1,118,310 Traveller Online

179,8 Freizeitwoche Puerto Rico destination guide Germany 12/08 403,089 81

Daily Star Online Stay in a bubble hotel in Puerto Rico UK 13/08 18,670,804 1,220

The Express Stay in a bubble hotel in Puerto Rico UK 13/08 39,618,314 1,462 Online

Travel Bulletin Let’s celebrate the festive holidays at the halfway mark UK 19/08 6,177 180

VIRTUAL MEDIA MEETINGS / WEBINARS / EVENTS

20 Rep Report – 2019.20

w/c 27 July ● Joined Roxhill’s webinar - 10 minutes with Helen Coffey,Deputy Travel Editor for The Independent ● Joined Roxhill’s webinar - 10 minutes with Lucy Thackray, Commissioning Editor for the Sunday Times Travel Magazine ● Joined Roxhill’s webinar - 10 minutes with Laura Millar, travel editor of Metro (previously freelance travel writer) w/c 3 August ● Met with Tamara Hinson, Freelance journalist for the Mail on Sunday, The i, The Independent, The Telegraph and The Times ● Call with Amelia Duggan, Acting Deputy Editor, National Geographic Traveller ● Joined LATA webinar ● Joined Roxhill’s webinar - Everything you need to know about Lucy Cleland, editor of Country & Townhouse w/c 10 August ● Joined ADARA webinar - An audience with Roger Dow, President and CEO, US Travel Association ● Met with Jane Knight, freelance for The Telegraph, Daily Mail, Mail on Sunday and Tatler w/c 17 August ● Joined Roxhill’s webinar - Everything you need to know about Paul Henderson, associate editor of GQ ● Held a call with Abra Dunsby-Sircana, acting features editor, TTG, ● Held a call with Katie McGonagle, features & supplements editor, Travel Weekly ● Held a call with Chris O'Toole, editor, Breaking Travel News w/c 31 August ● Joined Roxhill’s webinar - Everything you need to know about Hattie Brett, editor of Grazia ● Joined Roxhill’s webinar - 10 minutes with Sarah Turner, freelance travel writer for Mail on Sunday, Observer and Forbes (online)

AWARD TRACKING Name of Award Date Awarded Award Overview/Description Presented By (PR News, etc.)

TBC TBC TBC TBC

OTHER ACTIVITIES

21 Rep Report – 2019.20

Include other meetings or activities in which you have been involved that do not relate to any of the specific categories.

Description/Detail: Include brief description of POC Dates Activity Status activity and action generated or required

Ongoing Brand USA Postponed Currently postponed due to Covid-19 and the travel Mark McCulloch Global Media restrictions Forum

22 Rep Report – 2019.20