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VOL. 54, ISSUE 1

5 EDITOR'S DESK 20 EDUCATION Healthy and Smart Smart Learner C Bryan Jones Startups, venture capitalists, and teachers disrupt education 7 SOCIAL MEDIA John Amari Trending 25 EDUCATION 8 HEALTHCARE Extra Credit Health makes Wealth International schools Japan-based fund unites go beyond the core public, private sectors to fight J-MEDIA infectious disease 35 Diet Dailies Brandi Goode Concerns over Trump protectionism 12 SHARING ECONOMY Ministry objects to Fast Food NHK fee plans Uber’s culinary spinoff comes to Tokyo translation of news from Keizaikai C Bryan Jones

16 ENTREPRENEUR 37 ACCJ MEMBER NEWS Women for Women Keiko Maruyama does her part for Womenomics Maxine Cheyney

19 PARTNER CONTENT DISCLAIMER

Global Education Custom Media and the ACCJ will not accept liability Nikkei Asian Review for any damages caused by the contents of The Journal, including, but not limited to, any omissions, errors, facts or false statements. Opinions or advice expressed in the The Journal are not necessarily those of the ACCJ or Custom Media.

CONTENTS PHOTO A student from The American School in Japan plays football.

– Page 25 BRANDI GOODE C BRYAN JONES MAXINE CHEYNEY

“Health “Women “Fast Food” makes Wealth” for Women” page 12 page 8 page 16 MEET THE AUTHORS MEET THE

Hometown: Lake Charles, Louisiana Hometown: Birmingham, Alabama Hometown: Nairobi, Kenya

Languages: English; Spanish; a Languages: English, Japanese, Russian Languages: English, French, smattering of French, Japanese, Kiswahili, and Creole Years in Japan: Twenty German Years in Japan: One Years in journalism? Eighteen Years in Japan: Five; relocated to Years in journalism? Four Manila in May 2016 Most memorable interview? Astronomer Seth Shostak Most memorable interview? A friend Years in journalism? Nearly 10 of the late Loughborough alumni, Lisa One change you would like to see Lynch, who became an editor at 26. Most memorable interview? in Japan by 2020? Greater acceptance Her story is one of the reasons I stayed Rick Perry, governor of Texas, for of diversity in gender and ethnicity in journalism. The Journal Thoughts on the importance of Who inspires you? My grandmother. One change you would like to see print journalism and its future? She was the definition of a strong in Japan by 2020? Significant More important than the delivery independent woman. improvement in the ratio of women medium is the journalistic process, One change you would like to see in to men in leadership roles something often lacking online. This Japan by 2020? Something that really Thoughts on the importance of aspect of print journalism will always grates on my nerves is excess food print journalism and its future? remain critical in a world where packaging. I would love to see fewer Nothing can replace the look, feel, anyone can publish. non-recyclable plastics being used. and entertainment of a magazine. What is one surprising thing that What are you currently reading? Plus, what would people read at the people may not know about you? The Color Purple by Alice Walker beach or during takeoff and landing I am a classically trained bass if print were to vanish? One surprising thing people may trombonist and played professionally not know about you? I enjoy combat What are you currently reading? for seven years. I have performed with sports, especially when I’m put in a Americanah, by Chimamanda many famous artists including Yo-Yo difficult position that I have to fight Ngozi Adichie Ma and Emanuel Ax. my way out of.

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4 THE JOURNAL n JANUARY 2017 HEALTHY DESK EDITOR'S AND SMART

EDUCATION TECH FOOD TO GO Smartphones, tablets, apps, Although work and study are and platforms such as learning important, we all must eat. But finding management systems are changing time to visit your favorite restaurant— education—not only for children but especially for lunch—isn’t always Christopher Bryan Jones for corporate training and lifelong easy. At the end of September, Uber [email protected] learning. Japanese companies and Technologies, Inc. made this task a schools are innovating through bit easier by bringing UberEATS to partnerships both at home and Tokyo—and the service has already Our January issue of The Journal abroad, working to boost the expanded beyond the initial delivery focuses on education and health, adoption of education technology— area. On page 12, we talk to Uber as Japan leads the way in innovation or EdTech—in Japan. On page 20, Japan President Masami Takahashi, and research. we hear from many of those working as well as some local restaurateurs, in the field about their projects, about their early experiences with FUNDING MEDICINE tools, and why education must be a UberEATS in Tokyo. Technology and scientific advancement lifelong process. has allowed humanity to conquer CELEBRATIONS many diseases, but there is still much HELPING WOMEN As 2016 came to a close, a number more work to be done. The “Big Three” Lifelong learning is also key to of celebrations dotted the calendar. infectious diseases—HIV/AIDS, malaria, meeting Prime Minister Shinzo Abe’s We have recaps of the Charity Ball: A and tuberculosis—remain a threat to Womenomics goals. Keiko Maruyama Black and White Gala (page 40) and millions around the world. And many is doing her part to help women Chubu’s Champagne Ball and Awards tropical diseases are neglected because looking to start their own business Evening (page 45), with lots of photos of the cost of research. The Global and find a better work–life balance. from each. Health Innovative Technology (GHIT) As founder of Womanet Academy Fund, launched in Japan, has adopted and Consulting, she trains women I hope that you had a wonderful a novel approach to fighting disease in the areas of marketing, sales, and holiday season and the new year is off by leveraging the principles of product IT. On page 16, Maruyama talks to to a good start. Here’s to a great 2017! development used in the private sector us about what moved her to found A flagship publication of the American for public purposes. On page 8, we talk to Womanet, the social issues she wants Chamber of Commerce in Japan (ACCJ), GHIT CEO BT Slingsby and others about to address, and the importance of The Journal (formerly the ACCJ Journal) is a what the Fund hopes to accomplish. creating opportunities. business magazine with a 54-year history. innovative An integrated property pr coverage marketing campaign that achieved its leasing that helped Japanese goal ahead of schedule corporations tell their stories to global stakeholders

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THE JOURNAL n JANUARY 2017 7 HEALTH Makes Japan-based fund unites public, private sectors to WEALTH fight infectious disease By Brandi Goode

PHOTO: GHIT FUND

Japan has a long legacy of scientific excellence and leadership in global Public–private partnerships like this are essential to developing new global health health programs. The country introduced discussion of infectious diseases tools, and we are thrilled to support the to the G8 Summit’s agenda in Okinawa in 2000, a move that paved the important work of the fund.” The United Nations Development way for the establishment of the Global Fund to Fight AIDS, Tuberculosis Programme (UNDP) is also a founding and Malaria (the Global Fund) two years later. Today, Japan is the partner. Dr. Mandeep Dhaliwal, director of the HIV, Health and Development fifth-largest contributor. Group, said: “It remains important that governments scale up their investments in Infectious diseases, particularly and development (R&D) facilitates tie- promoting innovation in new medicines, those termed the Big Three—HIV/ ups between Japanese and international vaccines, and diagnostics—as well as AIDS, malaria, and tuberculosis—have entities from the public, private, and the building of resilient and sustainable been an international priority since the civil/nonprofit sectors to streamline health systems in low- and middle-income establishment of the United Nations’ drug development. countries—so that universal health Millennium Development Goals in 2000. coverage and good health and well-being Many healthcare-oriented nonprofits, ORIGINS can be attained for all. UNDP salutes the such as the Global Fund, aim to eliminate The Bill & Melinda Gates Foundation vision and leadership of the government of these threats that are so prevalent in the is among the nine founding partners of Japan in supporting both innovation and developing world. One such organization, GHIT. Hannah Kettler, senior program access to health technologies.” the Global Health Innovative Technology officer, Life Science Partnerships at the GHIT’s founders also include the (GHIT) Fund, has adopted a novel foundation, commented: “The Global Ministry of Foreign Affairs of Japan, the approach to fighting disease. Health Innovative Technology Fund is Ministry of Health, Labour and Welfare, Launched in Japan just three-and-a- a unique partnership model that brings and five Japanese pharmaceutical firms: half years ago, GHIT was founded on together the government of Japan and Astellas Pharma Inc.; Daiichi Sankyo Co., the principle of open innovation—also private funds, and leverages Japan’s Ltd.; Eisai Co., Ltd.; Shionogi & Co., Ltd.; referred to as product development industry and academic expertise to fight and Takeda Pharmaceutical Co., Ltd. The partnership. This approach to research infectious diseases in developing countries. fund was conceived in a conversation

8 THE JOURNAL n JANUARY 2017 HEALTHCARE

The “Big Three” infectious diseases are an international priority HIV/AIDS Malaria Tuberculosis 1/7 3/7 people worldwide people worldwide are at risk of are already infected developing infectious diseases

between GHIT CEO Dr. BT Slingsby and people can benefit, no matter where Multiple investments involve partners Dr. Tachi Yamada, a US physician who they live in the world or what they can from the United States. Currently, one envisioned “Japan’s first truly international afford to pay.” of GHIT’s top-funded projects to fight nonprofit.” At the time of founding, Merck, the world’s oldest pharmaceutical malaria brings together the expertise Slingsby—who was involved with the and chemical company, said that there of Eisai, St. Jude Children’s Hospital in project from day one—worked for Eisai, are two important relationships with Memphis, Tenn., and Swiss nonprofit where he developed new business models GHIT—one as a leader of a consortium Medicines for Malaria Venture (MMV). for R&D and oversaw market access in developing a new pediatric formulation of The product under development is a the developing world. He possesses both praziquantel, a drug used to treat parasitic single, multi-component drug that a strong business background—having worm infections, and more recently, would cure an affected patient after just aided numerous start-ups in Japan and its role as an affiliate partner. As this one exposure to malaria, and provide the United States—as well as medical collaboration will expand investment into substantial post-treatment protection expertise, with a Medical Doctorate from research and development for neglected from reinfection. Each partner has George Washington University. diseases worldwide, it perfectly aligns with a well-defined role: Eisai will handle Slingsby described the origins of Merck’s contributions to improving the manufacturing of the pharmaceutical the fund, which are rooted in business health of underserved populations. ingredients; St. Jude’s will manage the practices, namely leveraging the principles “As a partner of GHIT, we are part of a project and carry out initial studies of product development used in the private network of global and Japanese partners at its facility; MMV will oversee the sector for public purposes. with proven excellence in global health,” next phase of studies and define the “Our internal management practices Head of Corporate Communication drug protocol. reflect those of the private sector, affecting Japan Ritsuko Shibagaki told The Journal. Discussing the product development how we define strategy, structure the “This represents an important aspect partnership model of R&D, Slingsby organization, etc.; this is one of the for our current and future programs on explains: “Products to treat infectious reasons we have grown so quickly,” he infectious diseases, considering that our diseases are not naturally generated by said. By September 2013, GHIT’s first year operating model is based on partnerships the market. That is why we exist. A lack of operation, the fund had logged $8.8 and collaborations with leading global of profit [for pharmaceutical companies] million in investment into novel R&D health institutions and organizations. necessitates a public–private model to using Japanese innovation. By March 2016, By joining forces with GHIT, our overall propel R&D in this space. the figure had risen to $96 million. ability to provide the most vulnerable “The science is also very difficult. Affiliate Partner GlaxoSmithKline K.K. populations with suitable health solutions Maybe a company has the technology to (GSK) took part in the GHIT Fund as should increase.” develop an effective malaria treatment, one of the first global pharmaceutical but has no skilled scientists in that companies to contribute to Japanese 50-PLUS PROJECTS field; thus, we facilitate international research and development to fight Investments managed by GHIT are partnerships. Or perhaps a research neglected diseases around the world. stringently selected and monitored institute needs funding for a promising “GSK is a science-led global healthcare to ensure that product development venture; we can provide that. These company and has three world-leading milestones are met and donor dollars are links define the virtual health/open businesses that research, develop, and not wasted. All 50-plus projects currently innovation approach.” manufacture innovative pharmaceutical, in its portfolio include drugs, vaccines, Shigetaka Komori, chairman and vaccine, and consumer healthcare and diagnostics for malaria, tuberculosis, CEO of Fujifilm Corporation—a GHIT products,” Communications Division Head and neglected tropical diseases such as partner—applauds the open innovation Yukimi Ito told The Journal. “We wish Chagas. According to UN figures, three approach. “The Ebola crisis reinforced for to contribute to innovations originating in seven people worldwide are at risk of us both the urgent need for global health from Japan as the company is committed developing infectious diseases; one in innovation as well as how effectively to widening access to drugs, so that more seven are already infected. industry and the global health community

THE JOURNAL n JANUARY 2017 9

HEALTHCARE

can mobilize together to create and deliver new solutions. Partnering with the GHIT Fund helps us engage even more meaningfully in global health over the long term, enabling us to leverage our history of innovation,” he said. GSK’s Ito said, “Our commitment to open innovation, widening access, and transparency is aligned with the vision of the GHIT Fund and we believe this partnership will certainly add value to the research and development initiatives from Japan.” A pillar of GHIT’s mission is providing products that are “accessible and affordable to the poorest of the poor.” Founders believe

that improved access to healthcare in the PHOTO: GHIT FUND world’s poverty-stricken nations will have a Global Health Innovative Technology CEO BT Slingsby speaks at the 2016 Annual Partners Meeting in Tokyo. direct impact on the economic potential of such countries. Healthy citizens are better prepared to innovate and work; thus, health diseases, as well as promising candidates potential for innovation is enormous makes wealth. that have recently entered clinical trials, here, but it’s questionable how much that Ko-Yung Tung, senior counsellor at or will eventually enter late-stage trials.” has been realized in healthcare products; Morrison Foerster LLP, serves on the Board None of the fund’s managed products that is our role at GHIT. The government’s of Directors at GHIT. As previous general have hit the market yet, but several are decision to invest in R&D specific to counsel of the World Bank, Tung oversaw in later stages of development such as global health is rather novel, yet has the establishment of the Global Fund. He clinical trials. Within the next few years, become a prominent pillar of current notes how GHIT is particularly valuable Slingsby said, we should see the launch government policy,” Slingsby adds. in its provision of grants to R&D projects of some exciting new technologies. In the The Japanese government’s investment addressing neglected tropical diseases, private pharmaceutical sector, vaccines in the GHIT Fund is a direct realization which are not pursued by commercial and treatments can take a decade or more of the country’s 2013 Strategy on Global pharma companies. Morrison Foerster to go to market. GHIT strives to get its Health Diplomacy, which is closely linked is a sponsor of the fund, providing legal products into the hands of people who to the Healthcare and Medical Strategy, services and advice in accordance with need them most within five to 10 years. launched the same year. its pro bono mission to help those who Kumi Sato, president and CEO of are marginalized. SCIENCE POWERHOUSE COSMO PR and American Chamber of “GHIT is a unique public–private Apart from its open innovation approach, Commerce in Japan Chairman Emeritus, partnership that is vigorously supported GHIT is distinct in its close collaboration serves as an advisor to the fund. Her by the Japanese government as part of the with the Japanese government. In company, which focuses on the healthcare third arrow of Abenomics. Though it’s been addition, each investment (grant) field, supports nonprofits such as GHIT in existence for only three years, GHIT has application must include at least one with similar missions. already shown impressive results,” Tung Japanese and one international partner. “Global health is a concept that was, told The Journal. Projects may include as few as two or as until recently, relatively unknown or “From 1995 to 2004, a total of 1,556 many as six partners. misunderstood. Given the importance of new drugs were approved in the US. Only Because it is a matching fund, every the topic, we wanted to be part of efforts 1.3 percent of these new treatments were dollar committed by the government is to build the awareness needed for GHIT’s developed to fight infectious diseases in matched by donors, be they private-sector success. This is one of the reasons why I developing nations,” explained Miyoko companies or civil foundations. Tung am personally excited to be involved with Tanaka, director of communication and highlights how, at the 2015 G7 Ise-Shima this organization,” Sato told The Journal. public affairs, Medical Company, Johnson Summit, the Japanese government “As one of the first funds of its type in & Johnson K.K. “We envision a world specifically named GHIT as an important the country, GHIT demonstrates that the where everyone has the means to be healthy initiative in a joint declaration on global government recognizes the importance and can thrive. We are committed to using health. It also doubled its funding of this kind of new collaborative model, our capabilities, expertise, resources, and commitment to projects fighting disease and gives Japan the ability to deploy partnerships to fulfill our role in making in the developing world. investment into the field. In fulfilling the world a better, healthier place for “The Japanese government has always a purpose previously unmet here—a generations to come.” been very committed to global health public–private partnership designed to Tanaka added: “We hope that our and international cooperation, seeking to tackle the most complex challenges of partnership with the fund enables the approach problems through innovation. global health—GHIT serves as a catalyst organization to continue investing in Innovation comes from science, and for substantive change, and the results of new, innovative technology for neglected Japan is a science powerhouse. The that change will speak for themselves.” n

THE JOURNAL n JANUARY 2017 11 On September 29, Tokyo became the 34th city REVERSE APPROACH Unlike other cities in which UberEATS operates, Tokyo lacks to offer UberEATS, the food delivery service an established Uber infrastructure. That’s because, under from Uber Technologies, Inc., the company Japanese law, the ridesharing service cannot operate as it does in cities such as San Francisco, New York, and London. In better known for ridesharing. Originally called Japan, private drivers are not allowed to transport paying UberFRESH, the service launched in August 2014 passengers. This makes Tokyo a unique experiment for the company because it cannot leverage the brand recognition in Santa Monica, Calif., as a simple option in the it enjoys elsewhere. In other cities, UberEATS builds upon main Uber app. Since then, it has grown into a a familiar experience. In Tokyo, the service is essentially starting from scratch. standalone offering that is disrupting the food “Things have been slightly different here,” Uber Japan industry just as Uber disrupted transportation. President Masami Takahashi told The Journal. “Regardless, we have been pleased to see the incredibly high level of But the move into Tokyo is different. enthusiasm for UberEATS in Tokyo since day one.” FAST FOOD Uber’s culinary spinoff comes to Tokyo

By C Bryan Jones PHOTO: UBEREATS

12 THE JOURNAL n JANUARY 2017 SHARING ECONOMYSHARING

David Plouffe, senior vice president of policy and strategy at Uber Technologies, Inc., sees a reverse approach for Tokyo. At an American Chamber of Commerce in Japan (ACCJ) event on November 2 at Tokyo American Club, Plouffe toldThe Journal, “When ride sharing is embraced here, people will try it via the food app, which is the inverse of other cities.” Whether ride sharing will be embraced in Tokyo remains to be seen. Although some services operate in the city— such as UberBLACK, the company’s luxury option, and UberTAXI, which allows riders to use the Uber app to call licensed cabs—the Uber experience known elsewhere is not available here. For that to change, the government must

choose to rethink regulations. PHOTO: UBEREATS

FOODIES Could food open the door to greater awareness and In fact, some diners see the menu in the UberEATS app use of UberBLACK and UberTAXI? Perhaps. For now, and then come to the restaurant for the atmosphere. however, the company is focused on connecting restaurants HoneyBaked Ham, the famous US franchise with a with diners. location in Toranomon, is another early adopter. “We “Requesting a ride through Uber and ordering a meal are estimated we could get more sales because of their PR two very different experiences,” Takahashi explained. “We power,” said manager Hidefumi Tosaki. “UberEATS is want to ensure that every Uber interaction is seamless and more familiar to American people, who are more likely our easy. By building a standalone app dedicated to UberEATS, customers. It is easy to get more orders, and it provides it allows us to create an experience that’s tailored to nice PR for our brand.” discovering food options and ordering meals with the same simplicity as ordering a ride.” Diners place their INDEPENDENT FUTURE order and pay through the UberEATS smartphone app. Like the Uber ridesharing service, UberEATS is rooted in The courier receives their delivery fee from Uber. what has become known as the sharing economy. The term This concept has proven popular so far. More than has been widely used since 2010, but has gained broader 150 restaurants and 1,000 couriers signed up prior to public awareness over more recent years. In its 2015 white launch. Sixty percent of these restaurants had never done paper The Sharing Economy, PwC defined the concept as delivery before. allowing “individuals and groups to make money from Among those are Soul Food House. Opened in August underused assets.” 2015 by David and LaTonya Whitaker—natives of Georgia While the term may be unfamiliar, the service being and Mississippi respectively—the comfortable Azabu-juban provided is not. restaurant feels like someone’s home in the Deep South. As Paul Kraft points out, “With the high population Once customers taste the authentic Southern food, they want density, independent food delivery has been a mainstay more; but visiting Azabu-juban isn’t always practical. So, in Tokyo for many years—mostly by those with their demand for delivery was building. own fleets of delivery motorcycles. Uber is trying to “We had thought about doing delivery before, but didn’t circumvent this system with their service.” Kraft is director know how to get it logistically done,” explained David of Nespresso Professional and chairman of the ACCJ Food Whitaker, who sat down with The Journal. and Agriculture Committee. Soul Food House is now sending out 5–10 orders per At present, UberEATS is a nascent idea. But could day, but that isn’t the only benefit. “It helps in that, with a future Tokyo see independent couriers replace the those orders, if they are ordering for someone else who company-owned fleets? didn’t know about the restaurant, then it’s still Tosaki, whose store is located just outside advertising,” explained Whitaker. “That pushes Kamiyacho Station in Toranomon, thinks the where we can be all the time.” potential of income generation in business areas may attract couriers and fuel adoption. “We have more customers in business areas because more foreign businesspeople If they are ordering for work there. They tend to be familiar with someone else who didn’t food delivery,” he explained. “So, the know about the restaurant, independent couriers have more delivery locations in the small business area. That then it’s still advertising. means they could deliver the food in a short time and make money more efficiently.”

PHOTO: UBEREATS

THE JOURNAL n JANUARY 2017 13 Asia Strategy: Business Intelligence, Public Policy & Advocacy

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Untitled-5 1 1/6/16 5:43 PM SHARING ECONOMYSHARING PHOTO: UBEREATS

BRANCHING OUT REGULATION At Soul Food House, Whitaker sees an opportunity not only As UberEATS and similar food delivery services grow, the for the couriers but for his own business plans. “In the long question of food safety will, too. Is regulation inevitable? term, if it becomes something that is profitable and can be Asked if the government will step in, Tosaki said, “They might splintered off into a different division, I can create delivery have to. Because they are independent, they might need to obtain branches to make sure we can serve more of the city or area.” a license for food safety, or be registered with the government.” This idea ties into one of the challenges of the UberEATS Whitaker agrees. “For health reasons, they would have to start model: delivery radius. The Tokyo metropolis is huge, and regulating more.” while in theory a dish could be delivered clear across the city, But as Kraft explains: “While there are many regulations in what condition would the food be when it arrived? surrounding the industry, enforcement is not as strict as in other To address this, the service launched in Tokyo with a countries. Although the Japanese government has traditionally limited 36-square-kilometer geographical area that included been very strict on documentation, such as labeling and the Shibuya/Ebisu, Aoyama/Akasaka, and Roppongi/Azabu licensing, actual enforcement and inspection of kitchen facilities areas of Shibuya and Minato Wards. has been very low. Moreover, it is left “We aim to expand the service More than 150 restaurants up to the individual wards of Tokyo area to other neighborhoods of to set regulations and enforcement. Tokyo over time,” Takahashi told and 1,000 couriers signed up It is because of this that I doubt there The Journal in November. “Gradual prior to launch. is much actual enforcement of food geographical expansion like this is delivery businesses.” common to how we operate in cities around the world.” OLYMPICS AND BEYOND As the year ended, Takahashi’s words had already come In addition to expanding into more areas of Tokyo, UberEATS true. On December 12, it was announced that orders could is looking ahead to the Tokyo 2020 Olympic and Paralympic be placed from parts of Shinjuku, Setagaya, and Chiyoda Games, which the company sees as a possible catalyst for Wards, an area that includes Shinjuku, Yoyogi, Sangenjaya, acceptance of the sharing economy. Shimokitazawa, Yotsuya, and Ichigaya. “We are as excited as the rest of the country about Japan hosting the Games,” said Takahashi. “It means an influx of many millions of foreigners by 2020, many or most of whom will be accustomed to using ridesharing and food-delivery apps in their home country. We want to be part of the government’s plans in ensuring the success of the Games.” PHOTO: UBEREATS Takahashi also predicts that ridesharing services will help authorities manage the mass movement of visitors who will descend upon Tokyo in 2020, citing Rio as an example. “We saw in Rio during the Olympic and Paralympic Games that 15% of all foreigners who visited during the Games used Uber. We can only imagine how much demand there’ll be during the Tokyo Games.” Of course, these visitors also need to eat. Access to some of Tokyo’s most popular dining options through an app might just be a game changer. “We will continue the dialog with our restaurant and courier partners to make sure that the relationship continues to be a win-win-win for all sides. n

THE JOURNAL n JANUARY 2017 15 Women for Women Keiko Maruyama does her part

By Maxine Cheyney Photos by Keiko Maruyama

Womenomics is a prime part of the sociopolitical agenda of Japanese Prime Minister Shinzo Abe. The need to address female participation in the workforce—and how to enable and create an environment for them to use their knowledge and skills effectively—has been highlighted by Abe. One mother who began to take decisive and independent steps to address this before Abenomics took flight is Keiko Maruyama, CEO of Womanet Academy and Consulting.

“In 2011, we experienced the Tohoku earthquake, and WOMEN IN IT I had a sort of awakening,” Maruyama told The Journal. It She identified a key area—one that has been under much was at this point she realized that she wanted to contribute discussion in Japanese politics—in which she could more to Japanese society, and spend more time at home. contribute her skills and knowledge in marketing and sales. “There must be more to life than working like a robot on Maruyama, age 48, wanted to help other like-minded a nine-to-five basis,” she pondered. She decided to leave her women in the IT industry, and help enable them to go out sales job at a large information technology (IT) company on their own. The mother of a 10-year-old boy understood to find something more “meaningful.” One of her main that IT is notoriously an industry and discipline in which concerns was work–life balance, with her family being an women are scarce. This was how the idea for Womanet important driver for wanting a change in lifestyle. Academy and Consulting took root. “I wanted to know what was happening in the local area [Yokohama], so I went to a lot of seminars and spoke to a lot of women,” she explained. “One day I picked up a brochure for Yokohama Social Business School, and I applied.” She attended the school for three months as part of a free program provided by the City of Yokohama. There she met other women who wanted to solve social problems in Japan, particularly how women can manage both family and work. “It was a new world to me,” she said, adding that she learned social businesses, how to solve local issues, and how to build an NPO as part of the course. Maruyama explained that many of the women she met “have the goods and services, but they don’t know how to sell them.” And here lies the premise behind her work. Once she had discovered that there was a need for training in IT, marketing, and sales, Maruyama established Womanet Academy and Consulting in May 2012, to help women who want to solve social problems. “We provide a wide range of web skills,” she said, with a focus on how to use social media and other web-based

16 THE JOURNAL n JANUARY 2017 ENTREPRENEUR

tools. “We provide business seminars collaborating with She hopes for some kind of collaboration with the accountants and lawyers,” she added. government—a pertinent point following WAW!, where the She said that many of the business seminars provided by role of technology in allowing for flexible working lives was the government are held at night. Womanet offer seminars a key focus. Working with the government was a key part of during the day, and offers childcare options, allowing women actually taking action. to attend without needing to finding someone to look after “I am establishing a new sharing-economy business,” she their children. explained, hoping to support women, particularly housewives When asked if she faced difficulties when starting the who have work skills and a background in IT. “We will retrain company, she explained: “There were no real struggles. I had them with the latest information in marketing and IT.” In a some doubts, but in my first year I noticed a big demand for wider sense, she hopes to help activate business in local areas, our seminars, and we did quite well.” She said this was in and to provide opportunities for women who have retired or large part because she was not providing a product—just her have just had children. knowledge and services. EMPOWERING WOMEN CONSIDERATIONS Globally, manufacturing jobs are in slow decline, and turning Maruyama explained that she has four main components to to IT is important for women looking to further their consider when running the company. “It is important to really careers. “We need to create our own new opportunities,” listen to women’s concerns and provide solutions,” she said, Maruyama said. explaining that a focus on quality customer satisfaction is key. IT is a sector that Maruyama believes is especially Secondly, “We have to keep it positive and fun,” she significant. “You don’t have to be living in a metropolitan city explained. “We try to communicate with attendees, and to have a career,” she said. “You can work from wherever you they can ask anything they want in live.” This flexible style of working, seminars.” She said this contrasts with There must be more to life she feels, is key for women with some government-held seminars, in children to continue a career while which communication can sometimes than working like a robot they also “support family, in the be one-way. Maruyama wanted to on a nine-to-five basis traditional sense.” allow for dialogue. Another societal issue that Of course, she said it is key to stay Maruyama is looking to address is up-to-date with the latest technologies and practices and share the declining birth rate. She feels that tapping into women’s these with women who attend the seminars. “I try to attend potential is key to making up for a struggling workforce. global events,” she said, adding that she would be going to One of her central focuses is creating opportunities for WAW! (the World Assembly for Women) 2016 in Tokyo on women to find their independence. This, she said, will happen December 13–14. Hosted by the Ministry of Foreign Affairs, through learning management skills, “which can help make the two-day conference addressed changing work styles, them independent, no matter what the future may bring.” leadership by women, and how women can contribute to peace Already, Maruyama has achieved milestones with the and security, some of the issues that Maruyama is tackling company. Womanet Academy and Consulting was recognized through her business. The conference was attended by a host for its work by the Gender Equality Cabinet Bureau in June of international leading women, including Instagram COO 2016, and continues to help many women with its services. Marne Levine, who highlighted the benefits of technology to Her advice to women looking to start their own business women in the workplace. is to “set your target audience.” She explained that it is crucial “We hope to expand all over Japan,” Maruyama said. not to target such a wide audience at first. Instead, be specific. Currently, Womanet Academy and Consulting operates mainly “Womanet teaches women that failure is not such a bad in Yokohama and Tokyo, but she hopes to offer services in thing, but usually a stepping-stone to success! Who better to more rural areas—especially those lagging in IT knowledge. help women than other women?” n

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The campus of the Japan Advanced Institute of Science and Technology postgraduates doing their doctoral programs in his lab are overseas (JAIST) is about as cosmopolitan as it gets in Japan. More than half students: four from India and one from of the students at this graduate school hail from elsewhere, making the UK. “We joke that the guy from the UK is the one with the English accent,” it something of a shining light among the country’s universities. he laughed. Matsumi runs his lab with assistant Of the total 819 students, 445 are By 2004, the university had 142 professor Raman Vedarajan, who is not Japanese. There are 33 nationalities foreign students on campus, and the also from India. Back when Vedarajan making up the international student number has grown ever since. was a postdoctoral fellow, he conducted body, with China, Vietnam, Thailand, In 2014, the education ministry research on batteries under Matsumi at and India topping the list. The school selected JAIST for its Re-Inventing Nagoya University. He then returned to has 172 students from China, making Japan Project, which provides financial India, but two years later came back to them the largest foreign group. support to programs run by Japanese Japan to join Matsumi when he moved That was not the original intention. universities that foster globally active to JAIST. “In Japan, once you have Set up as a graduate university individuals and internationalization in formulated a research plan you can without an undergraduate division in higher education. study it intently,” Vedarajan explained. Nomi, Ishikawa Prefecture, JAIST chose Surabhi Gupta, a University of Delhi to focus on information science and INDIAN ENGLISH graduate, is in the first year of her materials science, and began accepting JAIST’s program supported student doctoral program in Matsumi’s lab. “I postgraduate students from national exchanges between Japan and India came to Japan because I wanted to do universities throughout Japan in 1992. for about 20 people in both 2015 cutting-edge research, and part of me However, within just a few years, and 2016, with stays of up to three wants to stay here,” she said. JAIST began having difficulty months. It now has an extraordinarily The international makeup of JAIST attracting students as Japan’s high percentage of foreign students is stimulating the Japanese students leading universities started placing for a Japanese science and as well. Takahiro Yonezawa, who is greater emphasis on their own technology university. working on his master’s degree in postgraduate programs. “India has so many college students, another of the university’s laboratories, In search of new opportunities, the and now some of the highest-achievers stayed for a short time at the University school began accepting postgraduates are coming for postgraduate studies of Delhi and came back from India from other countries. To attract here,” explained professor Kohki inspired. “The enthusiasm of the bright students, the university hosted Ebitani, who heads the university’s researchers there was irresistible, and a symposium in India, and started international student support center. I am now determined to play an active holding interviews and conducting “The common language in the lab role in the world as a scientist.” entrance exams. Tapping the networks is Indian English,” said professor JAIST Vice President Minoru Terano of its faculty proved another effective Noriyoshi Matsumi, who conducts said, “Our hope is that when foreign way of bringing in overseas students. research on batteries. All five postgraduates move back to their home countries they will serve as bridges to Graduate students from India study lithium-ion batteries and other subjects at JAIST. Japan and act as good partners when Japanese companies expand into their areas. Of course, we would also like for them to live and contribute as engineers and scientists here in Japan.” n

THE JOURNAL n JANUARY 2017 19 SMART LEARNER

Startups, venture capitalists, and teachers disrupt education

By John Amari

IMAGE: JACEK KITA / 123RF

With the advent of Internet-based and mobile and publisher of text books and reference books. A group company, Z-kai Educe, has a large network of classrooms technologies, a new generation of innovators in and courses to prepare students for entrance exams. education technology—or EdTech—is disrupting “For 85 years—since the company was established in 1931—we have been providing many different courses, the education sector. tailored to various needs, to nurture people from kindergarten to students sitting for university entrance Pioneers, startup founders, venture capitalists, and examinations,” Z-kai CEO Takaaki Fujii told The Journal. educators are introducing new methods of learning and Since July 2015, Knewton has partnered with Z-kai to training. In doing so, they utilize smartphones, tablets, and enter the English-language learning market. apps, or platforms such as learning management systems. “Z-kai are very good partners for us. We launched our At the same time, they incorporate elements such as first course with them, called Adaptie,” Tanaka said. analytics, big data, and automation to optimize productivity Adaptie is a self-learning program for language students and personalize learning. planning to sit for the Test of English for International The result? How, where, and when we learn—as well as Communication (TOEIC), a certification in Japan for the pace and quality of learning—are being challenged and English learners. changed. There is a shift from teacher-focused to student- “Its strength is that it corresponds to all levels and centered education. topics. Teaching materials have had fixed levels until very recently, and were divided by each target score. But Adaptie STARTING UP IN JAPAN responds to target scores by setting learning achievement US-headquartered Knewton, Inc. entered the EdTech levels for each problem,” Fujii explained. market in Japan in 2015. More products, Fujii and Tanaka said, are in the Speaking to The Journal, Knewton Japan Managing works, especially in the areas of academia, corporate Director Akira Tanaka said: “Our core product is a software training, lifelong education, and K–12. service to realize an adaptive platform. We also have a consultation service. Together, they provide adaptive products to publishers and educational institutions.” Knewton’s platform has a recommendations component with real-time suggestions based on a learner’s personal proficiency. An analytics element adds transparency to a learner’s progress via personalized data, and an insights service gives content creators a “big picture” snapshot of performance. In Japan, Knewton has partnered with Zoshinkai Publishers Inc. (Z-kai), the holding company of Z-kai Group and the leading provider of distance-learning services

20 THE JOURNAL n JANUARY 2017 EDUCATION

CODERS AND MAKERS In practice, Usyak relies on a mix of tools. Her go-to devices Silicon Valley-based startup Make School is also making include smartphones, Chromebooks, and Chromecast, a digital waves in Japan’s EdTech industry via partnership with Z-kai. media device that can broadcast images, video, sound, and Established in 2012, the school offers courses and curricula on webpages from a phone or computer to a television screen. how to use programming to build and launch products such as apps, co-founder Jeremy Rossmann told The Journal. DIGITAL CITIZEN Through its collaboration with Z-kai in Japan, the school Seisen International School (Seisen) in Tokyo, a provider for has created curricula and short-term courses for writing code, the K–12 segment, has also embraced the EdTech revolution. learning how to clone and test existing software, and learning A social sciences teacher at the school, Nathan Gildart how to make mobile app platforms. prepares students for the future by emphasizing positive “[Through our partnership with Make School] we aim digital citizenship. to have the students acquire abilities that are required as “We have a one-to-one strategy that teaches something 21st century skills through learning programming while using called ‘21st Century Skills’—which is similar to what used to English,” Z-kai’s Fujii said. be called ‘Citizenship,’ but adapted to life in the Internet age, “During the summer break in 2016, we had 20 students in where we all have digital identities.” a classroom in Tokyo’s Akihabara district. We are looking to “We teach kids to do research, to synthesize information, have weekend and afterschool courses, and are gearing up for to make presentations, to think critically, to think of online a more substantial winter and summer program for 2017,” safety and security, including issues like cyberbullying. The added Rossmann. difference today is that we use a In future, the partners hope variety of technological tools, rather to provide fulltime classes, Many experts say Japan lags than a blackboard and chalk.” online learning programs, the United States when it Gildart is a Google for Education and programs for schools in a Certified Trainer and an Instructional variety of subject areas. comes to EdTech penetration. Technology Coach. Such qualifications allow him to support teachers wishing BRING YOUR OWN DEVICE to apply technology in their teaching For Adam McGuigan, head of school at Kyoto International using EdTech tools created by Google. School (KIS), an effective way to ensure tech-enabled Apps within Google’s teaching platforms (called G Suite for education is to have a flexible EdTech policy across Education) optimize and centralize software for presentations, all subjects. scheduling, and documentation. Smartphones, iPads, “We don’t have a standalone computer lab, or a single Chromebooks, and mobile apps are also commonplace devices specialized information and communications technology and tools used at Seisen. (ICT) teacher. Our approach is to ask: is there an ICT tool that we can use to enhance the learning experience for students? If CORPORATE TAKEOVER the answer is yes, we use it.” In addition to K–12 and academia, the corporate world— Since 2015, KIS’s middle-school learners have enjoyed especially employee training—is undergoing change. one-to-one programs based on the concept of bring-your- “We have been the innovators in eLearning since 1999 and own-device (BYOD), an approach that allows students and provide full learning management systems (LMSs), ePortfolios, educators to use any private device to gather, manage, and content repositories, learning analytics, and mobile technology,” share educational content. Classes on “digital citizenship” are Ian Smissen told The Journal. Smissen is a senior consultant at at the core of the school’s EdTech policies. D2L Corporation (formerly, Desire2Learn). Christine Kawano Usyak is a homeroom teacher at KIS. D2L also provides “services to aid in strategy and She is also an Apple Distinguished Educator, a qualification implementation of new learning programs like competency- managed by Apple Inc. that prepares teachers to be users and based education and learning analytics initiatives,” advocates of the tech giant’s suite of EdTech tools. Smissen added.

Nathan Gildart speaks at the 2015 EdTech Team Kobe Summit at the Canadian Academy, Kobe. PHOTO: KAORI HAKONE

THE JOURNAL n JANUARY 2017 21 EURO MERICAN

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FEAR FACTOR Many experts say Japan lags behind the United States when it comes to EdTech penetration. They give a variety of reasons for this. Teachers here may worry that innovation will render their jobs obsolete, said Seiko Koike, content integration analyst at Knewton. A conceptual misunderstanding about EdTech tools—which are intended to increase efficiency and outcomes, not replace teachers—may be at the root of such sentiments, Koike added. Allison Baum, a managing partner at venture capital (VC) firm Fresco Capital, agrees. “For an EdTech startup to succeed in Japan, you need people with experience in education, but not so much that they are stuck in their ways.” Fresco Capital has 17 companies in its EdTech portfolio worldwide, including Make School, who they connected to Z-kai for Make School’s entry to the Japan market. The amount of red tape in Japan surrounding the approval procedure for new technologies in public institutions—which can take between 18 and 24 months—is also a concern, said Martyn from Coursebase. “For a startup that needs to ramp up revenue within 12 months, that is just too long,” he explained. In addition to red tape, a lack of financing within the public About 80 percent of the company’s customers are in sector is also a problem for startups in the EdTech space in K–12 or higher education (split 50/50). Corporate clients—a Japan, James Riney pointed out. Riney is the country head of fast-growing segment for the company—comprise the rest. 500 Startups, a Silicon Valley-based VC company that counts In the corporate sector, D2L is expanding its services Coursebase in its portfolio of companies. “beyond compliance to facilitating learning—from leadership development to training sales people to sharing FIRST-MOVER knowledge and collaborating,” Smissen explained. Despite the challenges, all the experts said EdTech has a lot of “We help companies increase employee engagement scope for adoption and growth in Japan and around the world, through learning, and by providing a range of new learning and agreed that Japan is well placed for the EdTech revolution. experiences that include video, social, and game-based Alec Couros, an expert on EdTech and associate professor of learning paths. This variety of experiences is what companies educational technology and media at the University of Regina, want to use and what employees expect,” he added. in Canada, said: “A trend that is emerging is for just-in-time Headquartered in Canada, D2L has operations in North [systems] and assessment, and the merger of Facebook-like America, Latin America, the Middle East, Asia–Pacific, and platforms with social metrics and EdTech tools or LMS systems. Australia. The company is looking to expand operations “The ‘gamefication’ of learning, which creates a competitive into Japan. atmosphere for study that will likely increase user engagement, is also a growing trend.” RISING STARTUP “Japanese place a lot of value on education. There is a lot of A relative newcomer to the learning management competitiveness among schools, students, and companies for service space, Japan-based Coursebase Inc., which was the best talent,” Knewton’s Tanaka said. incorporated in 2012, is also seeking to disrupt the corporate Fujii from Z-kai was of the same sentiment, and added: “We learning space. think that EdTech will continue to expand in Japan. There is “We are a learning LMS provider. Our Software as a an ICT policy intended for the introduction of digital devices, Service (SAAS) platform is used to manage the workflow of digital textbooks, etc., in 2020. training,” explained John Hideyoshi Martyn, who is co-CEO “And even if the timing or scope of those initiatives will and co-founder of Coursebase. not progress as planned, we think the overall trend will “Companies use our single-page SAAS applications to be unchanged.” manage their workflow: from creating training courses Ultimately, necessity may be the mother of adoption, with the or content to assigning it to managing submissions to realities of the modern economy being the spur for change. generating reports.” “It used to be that once you had a degree, you got a job Via the company’s LMS, users can share documents, related to that degree, and you worked in that position for the audio, video, and images; there is also a component for rest of your life. But the reality is that technology is changing so analytics, which provides personalized data and insights. fast that you have to re-educate yourself every two years. Users are typically trainers and learners in legal, human “And there will come a time when people realize that resources, management, and compliance departments of education is not just K–12. It is also university education and companies, while clients hail from the tech, legal, retail, and job training; it is about getting ready for employment, finding it, finance world. and growing within a given career,” said Baum. n

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Ballet Club at Saint Maur International School

Academics still holds a prominent place in a child’s schooling, is the international baccalaureate (IB), which includes a component and good grades are needed to access higher education and future called “creativity, activity, service” employment. But, extracurricular activities also have a crucial (CAS). This added dimension exposes children to wider activities role in a child’s education. that are important in forming well- rounded students. In step with societal changes International School. “The transition In Japan, the IB curriculum is and child development research, from being a great natural learner to followed by many international curriculums have seen myriad being a learner within the constructed schools, and extracurricular changes over the past few decades. world often comes at a price to the activities outside CAS are also greatly International schools are at the former—natural learner dispositions encouraged. Alternatively, The forefront of these changes, catering to are often damaged or suppressed American School in Japan (ASIJ) a kaleidoscope of students. by traditional education.” This is provides a curriculum that is guided why he believes that extracurricular by US and internationally recognized BALANCE activities are so important to a curriculum standards, also allowing “We are all born as great natural child’s education. for a wealth of co-curricular activities learners,” said Robert Thorn, One system that addresses a spanning all grades, from Early secondary principal of Aoba-Japan child’s needs beyond academics Learning Center through high school.

Mathletics, Cricket and Cooking Club at Saint Maur International School

THE JOURNAL n JANUARY 2017 25 This is my school Join me at ASIJ’s Early Learning Center

Founded in 2001, OYIS is the only WASC accredited (Preschool to Grade 8), International Baccalaureate (IB) World School in Osaka City.

• Core beliefs align with the YMCA philosophy of:

CARING HONESTY RESPECT RESPONSIBILITY

• Challenging, developmentally appropriate curriculum that emphasizes international mindedness.

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The American School in Japan Early Learning Center Osaka YMCA International School 6-16-5 Roppongi, Minato-ku, Tokyo 106-0032 6-7-34 Nakatsu, Kita-ku, Osaka 531-0071 Tel: 03-5771-4344 Fax: 03-5771-4341 Tel: +81(0)6 6345 1661 Fax: +81(0)6 6345 1601 Chofu Campus 1-1-1 Nomizu, Chofu-shi, Tokyo 182-0031 www.oyis.org ・[email protected] www.asij.ac.jp Tel: 0422-34-5300 Fax: 0422-34-5303

1617_MKT_ACCJ-QuarterAd.indd 2 16/12/12 8:45 am EDUCATION

These extracurricular activities help students develop the right disposition and attitude toward learning

The Osaka YMCA, an IB-accredited spanning elementary school, middle school, offers a range of clubs for school, and high school. Activities different age groups. “Clubs are in elementary school include sports, vitally important at all age levels,” reading, cooking, crafts, young explained John Murphy, principal at scientists, and writer’s workshops, Osaka YMCA International School. as well as organizations such as the “[Students] develop not only Boy Scouts and the Brownies. physically and mentally, but also The program changes once the have multiple opportunities to students reach middle school, where develop social and self-management “activities become more organized,” skills, which are part of the IB including team sports and service- program,” he added. orientated functions. This continues Areta Williams, interim head of in high school with additions such school at The American School in as Model United Nations, Young Japan (ASIJ) told The Journal, that Entrepreneurs’ Club, and service- ASIJ’s co-curricular program provides oriented groups such as Animal more than 100 co-curricular activities Refuge, Tohoku Team, and Kansai to “engage students with their passions.” International. She added that these activities promote “Our students understand that a “healthy, active lifestyle,” whilst they are in a position to make the curriculum itself means a more positive change in the lives of others,” flexible program allowing students Smailes said. Fostering this character the “opportunity to be self-directed in trait “develops the whole child and following their passions.” enables them to see how they can On the other end of the spectrum, help others,” he added. these activities simply offer solace from Challenging students to step out the pressures of work and school. of their comfort zone is another Timothy Matsumoto, secondary key driver behind extracurricular school principal at Saint Maur activities. “The children enjoy being International School et École Française challenged both physically and de Saint Maur, echoed this sentiment: mentally,” the Osaka YMCA’s Murphy “In the IB Full Diploma Program, explained. Clubs offer children extracurricular activities are not seen an opportunity to “interact with as extra but a necessary curricular peers outside the regular classroom aspect to counterbalance academic and promote flexibility, open- pressures, to gain valuable experience, mindedness, creativity, risk-taking, and to apply knowledge and skills to and social skills—all of which are various contexts.” transferable to later life,” he added. Not only do children savor the EVERYDAY SKILLS reward of progress, they enjoy the Personal development is not always opportunity to find and cultivate found in a lesson and being part passions. Matsumoto said, “Students of extracurricular activities helps can challenge themselves as much as foster growth in both creative and they like, and enjoy progressing to social arenas. the next level.” Director of Admissions Rob Smailes, Ultimately, these extracurricular at the Canadian Academy in Kobe, activities help form attributes that highlighted the importance of enable young people to “function extracurricular activities for self- well in the constructed world,” discovery. The Canadian Academy said Aoba-Japan International has a broad extracurricular program School’s Thorn. Elementary school tea ceremony at ASIJ’s Japan Center.

THE JOURNAL n JANUARY 2017 27

ConvenientlyConveniently located located inin centralcentral Tokyo, NishimachiNishimachi offers offers a aco-educational co-educational education education inin English English for for students students K-9.K-9. AllAll students studystudy Japanese Japanese daily. daily. Nishimachi’s Nishimachi’s mission mission is is toto educate educate all all students students toto bebe internationally mindedminded and and independent independent thinkers. thinkers.

Nishimachi’sNishimachi’s rigorous rigorous academicacademic reputation isis internationally internationally well-known well-known and and is basedis based onon our our unique unique history, history, English-JapaneseEnglish-Japanese languagelanguage programs, programs, and and multicultural multicultural approachesapproaches to to learning. learning.

ASIJ senior Britt Sease recently signed a national letter of intent to run track for the University of Arkansas.

NEXT LEVEL of themselves.” He added that Britt Sease, who will run track for Looking ahead to tertiary joining these clubs and activities the University of Arkansas in 2017. education, Matsumoto explained also provides “an insight into the Beyond sports, other club activities that universities and colleges— applicant’s character, which cannot be have led students to pursuits later particularly in the United States—are expressed in grades or test scores.” in life. “Ample opportunities for “interested in students’ commitment It’s a fact that one’s resume cannot music, drama, and visual arts are to and passion for the activities which simply be a list of grades and degrees. also available at all age levels, and they find most fulfilling.” In modern society, employers look for range from large-scale musicals, However, Thorn pointed out, more in young people. Introducing choir, orchestra, and jazz to intimate “The importance of extracurricular children to extra activities at a young theater performances and movie activities in the college admissions age—and helping them find other making,” Williams said. process can be measured best by passions—significantly adds to their The balance is creating the kind depth rather than by breadth: one or ability to grow into the adult world. of education that caters to the child two activities in which the student Sometimes it is extracurricular as well as the wider world. In an is totally engaged, rather than a activities that enable students to increasingly globalized society, wide range of activities with only pursue their talents. “Our student competition later in life is greater casual interest.” athletes regularly win both local and even though opportunities are wider. In addition, these extracurricular international competitions, with Allowing children to find their activities help students develop several graduates [having earned] specific passions, as well as preparing the right disposition and attitude athletic scholarships at the college them earlier in their schooling for toward learning. Thorn says this level,” Williams explained. later years—or as Thorn calls it, “an means “university entrance and/ As an example, the ASIJ News unknown future”—is the challenge or other pathways will take care blog tells the story of student that teachers and schools face. n

Being part of extracurricular activities helps foster growth in both creative and social arenas.

ASIJ’s annual VEX Robotics Competition, the spring musical, and gymnastics at ASIJ’s Early Learning Center in Roppongi Hills

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ASIJ has a long history of Canadian Academy inspires Here at MST we cultivate educational excellence. We students to inquire, reflect, and an atmosphere of joy, continue to build on this choose to compassionately wonder and appreciation with cutting-edge initiatives impact the world throughout for life. This is a place where to prepare our students for their lives. children are encouraged to the future. —Jon Schatzky, Headmaster become independent and —Areta Williams, Head of School driven learners who can fulfill their potential. —Pete Juds, Head of School

The American School in Japan Canadian Academy The Montessori School For many students, The American Founded in 1913, Canadian Academy of Tokyo (MST) School in Japan is a defining moment (CA) is a private, co-ed, international day MST is a well-established in their lives. It becomes their lifelong and boarding school in Kobe, Japan. Montessori school offering a vibrant home and worldwide network. ASIJ CA serves 600 students, aged 3 to 18, and fresh education for children up is a dynamic school with a rigorous coming from 37 different countries. to 15. MST is accredited and offers academic program. Traditionally 100% of its graduates core values of confidence, respect, attend colleges and universities in North and compassion for your child. America, Europe, and throughout Asia.

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Nishimachi’s rigorous Our aim is to enhance each YIS students have myriad academic reputation is child’s individual development, opportunities to explore, develop, recognized globally, and is by providing purposeful and challenge themselves within based on our unique history, and stimulating activities— a caring and exciting learning English-Japanese language opportunities to create, play, environment, and we aim to programs, and multicultural make friends, and learn, while help them take advantage of approach to learning. having fun. everything on offer. —Gilma Yamamoto-Copeland, —Craig Coutts, Head of School Director

Nishimachi International School St. Alban’s Nursery Yokohama International School CIS & WASC accredited, coeducational, Small and intimate, in a leafy garden YIS is an independent, not-for-profit kindergarten to Grade 9, multicultural atmosphere only five minutes from pre-K–12 international school just over approaches, small classes, Japanese the Tokyo American Club, our nursery 30 minutes from Tokyo offering a rich language daily. offers each child opportunities for multicultural mix, exciting learning learning and self-discovery in a safe, environment, and excellent international structured, loving environment. baccalaureate (IB) academic programs. Focusing on the individuality of each child, we offer an extensive choice of materials and activities based on the Montessori method.

03-3451-5520 090-6480-4542 045-622-0084 [email protected] [email protected] [email protected] www.nishimachi.ac.jp www.saintalbans.jp www.yis.ac.jp

THE JOURNAL n JANUARY 2017 31 For our full report: BIJ.TV st alban's nursery Learning. Love. Laughter.

St Alban’s Nursery, close to To kyo Tower, offers a select program of learning and self-discovery for English-speaking preschoolers of all nationalities, based on the Montessori method. Now independent, but still located in the quiet, leafy surrounds of St Alban’s Anglican-Episcopal church, the nursery is open to children of all denominations and cultures, focusing on the individuality of each child in a caring, very personalized atmosphere, under the warm leadership of program director Gilma Yamamoto- Why Japan Loves Palm Oil Copeland and her staff. - large enclosed outdoor playground Because palm oil features in many everyday goods, it’s easy - parents welcome at all times to overlook the harm its production can cause the planet. Manuel A. Davila of Daabon Organic Japan Co., Ltd. tells BIJ.TV about sustainable cultivation to help the environment.

To be featured on BIJ.TV, contact Anthony Head: [email protected] • 03-4540-7730

3-6-25 Shiba-Koen, Minato-ku, Tokyo 105-0011 tel: 090-6480-4542 email: [email protected] www.saintalbans.jp

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www.mcgillmbajapan.com www.mcgillmbajapan.com 文部科学大臣指定外国大学日本校 let you study while you work you while study you let Global Top-Ranked Weekend classes in English taught classes in English Weekend by professors from Montreal campus campus Montreal from professors by マギル大学ジャパン経営学修士課程(MBA)日本プログラム Find out more! Attend an Open House Session by registering at at registering by Session House Open an Attend more! out Find Start in April. Apply Now! Apply April. in Start Canadian MBA in Tokyo in MBA Canadian “Without change, we cannot she grow,” said. “It was a Her journey was not without its challenges. a woman, “As Many of her fellow MBA graduates have gone on to Her advice to anyone considering an MBA at McGill? “Don’t hesitate, just jump in and you will reach your goal.” good challenge for me to become the business unit manager first.” She achieved more than10 percent growth for Inficon Japan after just two years, and in the third she was named president, becoming the first woman to hold the position with globally. Inficon there is a ceiling, but you can’t break it in one day; it takes shetime,” explained, noting that many were shocked by her quick rise to the position, especially in a technical field. “But I try to just listen, and think I can also do it.” better jobs and positions. “Most of my classmates were very ambitious, high-energy people.” www.mcgillmbajapan.com www.mcgillmbajapan.com www.mcgillmbajapan.com www.mcgillmbajapan.com 文部科学大臣指定外国大学日本校文部科学大臣指定外国大学日本校 let you study while you work you while study you let let you study while you work you while study you let Global Top-Ranked Global Top-Ranked Weekend classes in English taught classes in English Weekend Weekend classes in English taught classes in English Weekend by professors from Montreal campus campus Montreal from professors by by professors from Montreal campus campus Montreal from professors by マギル大学ジャパン経営学修士課程(MBA)日本プログラムマギル大学ジャパン経営学修士課程(MBA)日本プログラム Find out more! Attend an Open House Session by registering at at registering by Session House Open an Attend more! out Find Find out more! Attend an Open House Session by registering at at registering by Session House Open an Attend more! out Find Start in April. Apply Now! Apply April. in Start Start in April. Apply Now! Apply April. in Start Canadian MBA in Tokyo in MBA Canadian Canadian MBA in Tokyo in MBA Canadian

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GILL AND BEYOND She also highlighted the ability to consider issues McGill has a widely respected reputation—another Her boss at the time told her that, if she wanted to The McGill University MBA Japanprogram offers c n Japan, a country where the glass ceiling is still very much frosted, making it to the executive level M Kumagai owes some of her success and ability to deal with endless change, sleepless nights, and hard work to the MBA course. to her workplace success. As problems. perspectives solving different when from she explained, although challenges arise in her role as president, encountered “I harder things during my MBA and now I can get through anything.” skills. I can understand all of the business and financial aspects of my work had now. We a lot of team projects at McGill and there were people with different characters,” she explained. learned “I how to deal with everyone to bring out their highest potential.” These skills transferred directly to her current role and have been key program, from its eclectic mix of international students to the opportunities within the program to work elsewhere—even to go on the Study to the Trip home campus in Montreal. element that appealed to her—and the quality of the program was a key factor. learned “I a lot of different be a successfulwoman in their field, she neededa good education. So she decided to get an MBA from McGill University. WHY M Kumagai highlighted the global reach of the McGill After years 14 in sales at Inficon, a provider of world-class control, and measurement, analysis, gas instruments for graduate2014 Naomi Kumagai decided to set personal long- and short-term goals. was “I thinking, over the next three years, to either keep doing sales as a professional or change direction to management,” she said. career in male-dominated fields. an opportunity to gain the skills, knowledge, and experience to further a careerin international business. SETTING THE RIGHT GOALS as a woman requires more than just a few years of experience. Post-graduate education is a highly sought after advantage for any woman looking to carve out a I

Challenge Yourself, Do an MBA an Do The Power of Branding An interview with Matt Nicholls

What is the state of the bilingual recruitment market Does RGF benefit from being part of the Recruit Group? SPONSORED CONTENT SPONSORED in Japan? Yes, being the bilingual division of well-known Japanese Nicholls: It’s an extremely interesting market, very different enterprise the Recruit Group gives us a huge competitive from the UK where I worked in recruitment for 10 years. At advantage, given its high profile and heavily advertised RGF, we typically deal with multinational firms. A high level of brand. It’s especially useful in candidate sourcing. The Japanese proficiency tends to be a minimum requirement for best candidates tend to be extremely picky about which most positions. As a result, both candidates and clients tend agencies they entrust with their next career move. At RGF, to be bilingual Japanese. It’s a highly competitive market with our professional approach combined with the power of the candidates in short supply. Recruit Group brand means that we represent the best candidates on How do recruitment businesses differentiate themselves? the market. n Most recruitment businesses don’t have a unique selling point. Success, therefore, tends to boil down to the quality of people you employ and how well you train them. Most recruitment firms use the same client and candidate sourcing methods.

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Diet Dailies Japan policy updates translated from Keizaikai magazine

that the United States disengage from Public interest in the new service is PRIME MINISTER’S OFFICE the Trans-Pacific Partnership, saying he said to be high. In a regularly scheduled CONCERNS OVER would make an announcement to that press conference on November 9, NHK TRUMP PROTECTIONISM effect “on the day I take the oath of office.” Chairman Katsuto Momii began by telling Products from countries with large exports reporters, “We will set up a pricing system to the US, including Japan, Mexico, and on our own.” But following a cabinet With the victory by Republican candidate China, may see an increase in duties on meeting held two days later, Internal Donald Trump in the November 8 their goods. Affairs and Communications Minister US presidential election, the future of The Japanese industries most likely Sanae Takaichi threw cold water on the world’s economy has become less to be hit hard are automotive, electric Momii’s remarks, saying, “The Ministry transparent. Concerns have increased that, machinery, and related exports. In 2015, will determine the specifics of the system’s should protectionism emerge, the volume US imports of manufactured products design following deliberations by a panel of foreign trade will decline. This would accounted for about 13 percent of total of experts.” adversely affect economic growth for world trade on a value basis, making the Momii raised the issue that Japan and the world. A certain unnamed United States the world’s top buyer. “Funding might be needed to distribute think tank announced that Japan’s GDP The research arm of Daiwa Securities programming simultaneously as TV might fall by more than 1 percent. On noted in a report that if protectionist broadcasts, and we have incorporated November 14, the Prime Minister’s Office actions are taken by Trump, it would have estimates into our funding plans.” In announced that positive GDP growth was the same—if not greater—effect than the other words, NHK intends to determine achieved in the July–September quarter, Lehman Shock of 2008, which saw Japan’s its future fee structure on its own, splicing the third consecutive quarter in which GDP fall 1.12 percent. This resulted in its Internet contents with the fee it growth was realized. Domestic demand, declining stock prices, appreciation of currently charges subscribers. such as investments in factory equipment, the Japanese yen, and deceleration of One reason the ministry is concerned etc., remained weak. With Trump’s economic growth worldwide. with the new Internet service is that, victory and the resultant higher risk to Following the government with added revenues from viewers, the world economy, the government is announcement of GDP performance, NHK will become “bloated.” The group likely to seek structural reforms or high Economic Revitalization Minister of expert consultants is in agreement wages to boost consumption and buttress Nobuteru Ishihara emphasized at a press with the ministry that data distribution domestic demand. conference that “Japan must advance and management will require expanded To protect employment and industry innovation and structural reforms” supervision. The experts have been in his own country, Trump has advocated through such measures as “revolutionizing debating three main themes: changes work methods to improve productivity.” in the broadcasting law to recognize

PHOTO: ACTIONSPORTS / 123RF PHOTO: ACTIONSPORTS Ishihara said he will seek greater efforts simultaneous Internet distribution; a between the bureaucracy and private revised system for charging fees for sector to push growth. Internet distribution; and reinforcing governance of NHK. Takaichi was quoted as saying, “Nothing MINISTRY OF INTERNAL has been decided, such as if simultaneous AFFAIRS AND COMMUNICATIONS distribution will be conducted on a MINISTRY OBJECTS 24-hour basis. Nor has it been decided who TO NHK FEE PLANS will bear the related costs of the service. “We will continue to discuss the three themes until we can come up with a In anticipation of starting service in the satisfactory system,” she emphasized. near future, NHK is currently testing From this, it’s clear that the ministry round-the-clock distribution of programs is choreographing the plans, engaging in via the Internet. The question of service deep design and forethought by adopting fees has resulted in a “spitting contest” [sic] a carrot-and-stick approach that will between NHK and the Ministry of Internal offer NHK simultaneous netcasting Affairs and Communications. while engaging in tighter supervision. n

THE JOURNAL n JANUARY 2017 35 BUSINESS INDEX | JANUARY 2017 Outsourcing Business Index—a monthly printed and digital industry company listing— can help with your business strategy, and much more! SPONSORED CONTENT journal.accj.or.jp/businessindex

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36 THE JOURNAL n JANUARY 2017 CONTENTS VOL. 54, ISSUE 1

39 FROM THE BOARD The Road Ahead Christopher J. LaFleur

40 ACCJ EVENT Spectacular Charity Ball Barbara Hancock

43 EVENTS ACCJ in pictures

45 CHUBU It’s a Party, So Have a Ball! Deryk X. Langlais 2

46 ACCJ EVENT The Case for Alternative Investments And the benefits of risk Maxine Cheyney

49 ACCJ LEADER Good Credence How the SEIRS model can help Chad Musick

1 ACCJ Executive Director Laura Younger with ACCJ President Christopher J. LaFleur and his wife at the Charity Ball held on December 3 at Hilton Tokyo in Shinjuku.

2 ACCJ–Chubu Vice President Chris Zarodkiewicz received a certificate of appreciation for leading the 25th Anniversary Walkathon, the most successful fundraising in the event’s history, at the 11th Annual Champagne Ball and Awards Evening on November 18 at Hilton Nagoya. (page 45)

3 ACCJ–Kansai proudly held its fifth annual Awards Ceremony on December 9, at the Hyatt Regency Osaka. The chapter recognized the great effort and valuable contributions made by members in 2016.

facebook.com/The.ACCJ twitter.com/AmChamJapan youtube.com/user/AmChamJapan linkedin.com/company/ american-chamber-of-commerce-in-japan

THE JOURNAL n JANUARY 2017 37 Exceptional Celebrations

Welcome the new year at Tokyo’s premier event venue. Founded in 1928, Tokyo American Club turns every party into an occasion.

Complimentary wine package upgrade for all ACCJ Journal readers. 03-4588-0308 | [email protected] | tokyoamericanclub.org FROM THE BOARD The Road Ahead By Christopher J. LaFleur ACCJ President

am honored to serve once again this passage of reforms predicated on the digital presence. The ACCJ website year as President of the American Trans-Pacific Partnership (TPP). On will become the home for exciting I Chamber of Commerce in Japan balance, the outlook for US business in new initiatives such as the Director (ACCJ). Building on our major Japan in 2017 remains positive. Database, the Women in Business accomplishments of last year, I look In 2017, effective advocacy will clearly Resource Library, and the Education forward to working with both new and be one of our main priorities. Your Task Force Internship Program. We will incumbent members of the Board of Chamber will be working to ensure the also create space to better showcase the Governors, and with all our members, concerns of our members are taken achievements of our members. to seize opportunities and meet the fully into account in both Washington I also look to ensure the Chamber new challenges we will face in 2017. and Tokyo. Even though we can no is more fully meeting the increasingly Among those challenges will clearly longer count on early realization of diverse needs of our growing be changes in US government policy the TPP, there are many beneficial membership. I plan to propose several on a variety of issues affecting member provisions in that agreement. As the new new task forces and a new membership interests. The US president-elect and administration builds out its trade policy, survey system to better assess the needs his senior appointees have very clearly we will be urging that it find ways to of all members. We should further signaled that the incoming administration secure those benefits for US businesses strengthen support and services for will adopt new approaches to trade operating in Japan as well as to address our Japanese members. Additionally, relations with economic partners. At other challenges US businesses face here. we must continue advancing towards the same time, early indications— We will also continue encouraging the our goal of having women in at least including those received during our DC Japanese government to implement—as 30 percent of our leadership positions Doorknock in November—are that the rapidly and thoroughly as possible—the by 2020. As more than half of those new administration intends that relations full range of structural reforms already elected to join our Board this year with key partners and allies remain strong proposed by the government, as well were women, I am happy to report that and new initiatives will be undertaken to as initiatives we believe would further we are well on our way to achieving promote free and fair trade, and to bolster enhance the prospects for increased that goal. US economic growth. growth in Japan. The continued leadership, activism, Meanwhile, the Japanese government I will be aiming to further strengthen and engagement of ACCJ members and private sector leaders have been the value of Chamber membership in will remain the key to achieving our proactively reaching out to the new US other areas. Now that our new website objectives. I look forward to working leadership, even as they move ahead on has been launched, we have a stronger with all of you to successfully meet the Japan’s own structural reforms—including platform for growing the Chamber’s challenges of this new year. n

THIS MONTH’S FEATURED VIDEO:

2016 ACCJ CHUBU WOMEN IN BUSINESS SUMMIT: A STUDENT'S PERSPECTIVE

Ami Koketsu, a student at Aichi Shukutoku University, shares her experience at the ACCJ–Chubu Women in Business Summit.

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THE JOURNAL n JANUARY 2017 39 ACCJ EVENT

Spectacular Charity Ball

By Barbara Hancock

n a classy evening that would have made Truman Capote proud, the American I Chamber of Commerce in Japan (ACCJ) Charity Ball: A Black and White Gala commemorated the 50th anniversary of the famous 1966 Black and White Ball. The elegant affair took place at the Hilton Tokyo in Shinjuku, with 330 members and guests in attendance. From the sparkling wine reception to the sumptuous meal coupled with world-class entertainment, it was a night to remember—all while raising funds for local charities. “The entertainment may be the best I’ve heard,” said Lance Gatling, president, Nexial Research, Inc. “Steve Gardner and his group were excellent, complete pros with a broad mastery of the various genre, leaving me wanting more.” The Hilton Tokyo did an amazing job with the menu, hearkening back to the 1960s with dishes such as Beef Wellington and Baked Alaska, as well as great wines chosen by our members at the Charity Ball Wine Taste-off in October and incredible beer provided by DevilCraft. The entertainment also brought in many of the elements of that legendary event 50 years ago with songs from Moon River to the dance tunes that originated with the Detroit Funk Brothers. Tokyo FM announcer Kamasami Kong, who provided the opening narration, said: “The food was delicious and beautifully presented by the attentive hotel staff, and the musical entertainment was just the perfect touch for this event. All in all, everything was perfectly planned, coordinated, and executed— lights, sounds, auction . . . It was a night of pure enjoyment!” Co-emcee Janica Southwick Sims added: “The ACCJ sure knows how to throw a great party! Thanks to the hard work and careful planning of the Charity Ball Committee, it was an unforgettable evening. This year having the wine tasting really made the dinner something to look forward to.” n

Barbara Hancock is director and vice president of MediaSense K.K., and chair of the ACCJ Charity Ball Committee.

40 THE JOURNAL n JANUARY 2017 The Black Franciscan Chapel Center Our thanks goes to the very supportive sponsors and White Gala Tokyo Union Church and members for making this happen! Sanyukai Homeless Center raised ¥9 million ACCJ-YMCA Ohisama Camp Abbott Hotei Wines KK for these charities: Nonohana-no-ie adidas Japan K.K. HoneyBaked Ham (Wildflower House) Aflac International, Inc. H&R Group HELP Women‘s Shelter American Airlines Hyatt Regency Kyoto TELL Amway Hyatt Regency Osaka ACCJ Community Service Fund ANA InterContinental Tokyo Lalo Gargano

Andaz Tokyo Iconic Wine Japan, Inc.

Asia Strategy IHG ANA Hotels Group Japan InterContinental Asian Tigers New York Barclay Beer Cats M. ISHII & SONS Boeing Japan K.K. McDonald's B-Fit Exclusive Private Gym Company (Japan), Ltd.

Cisco Systems G.K. MetLife

Coca-Cola (Japan) Co., Ltd. Moegi K.K.

Colliers International Molson Coors Japan Co., Ltd.

Conrad New York Mondelez

Conrad Tokyo Morgan, Lewis & Bockius LLP

COSMO Public Nespresso Relations Corp. Oak Lawn Marketing, Inc. Dale Carnegie Training Japan Oakwood Delta Air Lines DevilCraft Beer Pub Pizzeria Osada Seishisho Co., Ltd DoubleTree by Hilton Naha Riedel Japan Eastern Carpets Ritz Carlton Residences, Waikiki Beach eBay Ryokan Collection Elana Jade SCHMATZ ELGC K.K. Space Design Fukushima-Garo Swarovski Japan General Motors Japan Ltd. Swissôtel Nankai Osaka Godiva Temple University Japan Gregory Lyon, Inc. Campus Grand Hyatt Tokyo Tesla Grape Off The Peninsula Tokyo Guzman y Gomez The Ritz Carlton Osaka (Transit General Office) Thermo Fisher Herman Miller Japan Co., Ltd. Scientific K.K. Hilton Odawara Resort & Spa Tokyo American Club Hilton Osaka Toriizaka Art

Hilton Tokyo in Shinjuku Toyota Motor Corporation Hilton Tokyo Odaiba Toys"R"Us, Japan Hitomi Dental Office United Airlines

THE JOURNAL n JANUARY 2017 41 TTEE LIVEE EESSCCA IMAA APE LTIM G U A E M H E T

™

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Escape Hunt Experience Tokyo is an Call, e-mail or visit our website interactive and immersive entertainment to reserve a private game. experience for groups of two to ve KN Asakusa Bldg, 6F people. It is an ideal activity for 1-10-5 Asakusa, Taito-ku corporate team building, an evening out Tel: 03-6231-6621 with friends or family, and tourists E-mail: [email protected] visiting Tokyo. www.tokyo.escapehunt.com

The nest-quality Kobe beef, coming to Roppongi March 1, 2017!

Kobe Beef Steak Beef Steak Kawamura, Roppongi Come and experience the melt-in-your-mouth B1F Urban Style Roppongi tenderness and sweet ﬂ avor that is unique to Kobe beef. Mikawadai, 4-2-35 Roppongi, Minato-ku, Tokyo Popular teppanyaki restaurant Beef Steak Kawamura will soon be opening in Roppongi. The main restaurant in Kobe was awarded Tel: 03-5775-6633 “Highly Rated” and “Outstanding” for its Kobe beef. This is the Open: Monday to Sunday second store to open in Tokyo, after Ginza. (11:30–14:00 / 17:00–22:00) Access: Exit 4B of Roppongi Treat someone special or celebrate a special Station on the Tokyo Metro occasion with our private dining option. Hibiya Line. 1 From left: ACCJ Committee Coordinator Tohru EVENTS Okamura; Erick Kish, commercial attaché, Digital Economy and ICT Team, Commercial Section, US Embassy Tokyo; Adobe Principal Worldwide Evangelist Jason Levine; and Adobe Business Development Manager Kaori Uno at Inter BEE 2016, held at Makuhari Messe on November 16.

2 ACCJ President Christopher J. LaFleur presents William Bishop, chair of the ACCJ Healthcare Committee and Medical Devices and Diagnostics Subcommittee, with a Special Achievement Award for many contributions over more than 26 years as an ACCJ member and leader.

3 Mie Kitano, co-chair, ACCJ–Kansai Business 1 Programs Committee, presents a certificate of appreciation to Kimiko Bokura, founder of Mindful Leadership Institute, SIY Certified Trainer, for her presentation at the ACCJ–Kansai Speaker Event “Introduction to Mindfulness: Discover Google’s Mindfulness Training” on November 25 at Procter & Gamble Japan K.K. in Kobe.

4 At the Joint Chamber Bonenkai 2016 held at the Embassy of Canada in Japan (Tokyo) on December 8. 2 5 Nancy Baldwin, senior consultant at H&R Consultants K.K.’s Relocation Division, and Yoko Shinobu, office manager, Hilton Plaza West, Servcorp Japan K.K., at the ACCJ–Kansai’s 12th Bella Nova Night on November 11, at The Place Kobe. It was a great opportunity for female professionals to build their network, share experiences, and have delicious food and drinks.

6 Attendees celebrate after rocking the dance floor at the 11th Annual Champagne Ball and Awards Evening on November 18 at Hilton Nagoya. 3 4 (page 45)

7 The ACCJ–Chubu Aerospace Industry Subcommittee hosted the annual Bowling Bonenkai on November 25 at Sport Nagoya.

UPCOMING EVENTS

Please visit www.accj.or.jp for a complete list of upcoming ACCJ events or check our weekly e-newsletter, The ACCJ Insider. 5 6 • JANUARY 19 Women in Business Committee Lunch Session: Next Steps

• JANUARY 31 ACCJ–Kansai: 2017 New Year's Party at ANA Crowne Plaza Osaka

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linkedin.com/company/ american-chamber-of-commerce-in-japan 7 THE JOURNAL n JANUARY 2017 43 Professional Guiding and Instructing Hakuba, Nagano, Japan

• Private & Group • Instructor Training & • Backcountry Ski and Lessons Certiﬁ cation Courses Split-board Tours • Nagano’s Largest • Avalanche Safety • Lift Accessed International Training Off-Piste Tours Children’s Ski Center • Steep & Deep Clinics • Snowshoe & Cross • Junior Race and • ‘She Shreds’ Women’s Country Freeride Programs Programs • Daycare Services

evergreen-hakuba.com Over 15 years of quality tours and instruction in Hakuba Supported By PHOTO: RIEKO WHITFIELD T Consulate in Nagoya, and Chenier Chenier and Nagoya, in Consulate States theUnited at officer principal kampai and sketch comedy multilingual evening. the we moved into awards the portion of featuredthe sister cities, after which kicked off highlighting with video a of its gorgeous cars on display. Sponsor, Carpet Red Maserati, had one far end of reception the area, year’s this of course, flutes Champagne.of the At Mexican-themed hors d’oeuvres, and, mariachi Cuates, band Los delicious reception area to lively the sounds of stepped out of elevator the into the Sydney, and Angeles. Los featured Mexico City, Nanjing, Turin, theme was “Nagoya’s Sister Cities” and 18 at Hilton the Nagoya. This year’s (TJCS), was held onSociety November Japan (ACCJ) and Tokai Japan Canada American Chamber of Commerce in Leader oftheYear Award toFelix Busch(center),vicechairoftheBusiness Program Committee. Chris Zarodkiewicz (right),ACCJvicepresident-Chubu, andBrittCreamer, governor-Chubu, presented the Kicking off the party with a with party the off Kicking After guests wereseated, eveningthe Dressed to nines, the ballgoers by Chubu the Chapter of the and Awards Evening, presented Annualhe 11th Champagne Ball were Stephen Kovacsics, It’s aParty, So Have aBall! excellent dinner, we took a break to to abreak we took dinner, excellent the from calories the some of off working After and hopping. filled floor dance the get quickly to managed The Unit, band, party fun and talented The started. getting just was of admission. price the in were included drinks year, this Again, Dan. Enso Niko Bin of Chang sounds instrument Chinese traditional we enjoyed the dinner, During networking. and conversation for ballroom the moveto around opportunities additional provided dinner food, great to addition In rolls. California and risotto, sum, dim prawns, up with set booths special four there were lines, buffet different two the from choices food the to addition In evening. of the portion dinner the names. of the any mangling without introductions of the all through get to Imanaged that report I’m and to happy evening, for the emcee as Iacted Nagoya. in Canada of Consulate the at commissioner trade senior and consul Salle, La As dinner wrapped up, the night night up, the wrapped dinner As in continued theme Cities Sister The By Deryk X. Langlais X. By Deryk CHUBU the Nagoya community. Many thankstoallthehonoreesfor your dedicationto This year’s otherwinnerswere: smashing success,raising¥25millionfor worthy charities. make this year’s 25th Annual Chubu Walkathon such a a specialaward for his “25 in25”Initiative, which helped ACCJ Vice President–Chubu ChrisZarodkiewicz was given � � �

TJCS Hagiwara Award recipient:Fumiyo Masui ACCJ–Chubu Volunteer ofthe Year: ErikOlsonKikuchi ACCJ–Chubu Leader ofthe Year: Felix Busch to plan to attend next year’s ball. next attend to plan to everyone I encourage Airlines. United from Guam to tickets two and Lines Air Delta from Hawaii to tickets class two business- with left luckiest the went home happy, and winners many sponsors, generous to our Thanks charities. children’s and Walkathon the Chubu went to Proceeds raffle. charity always-popular hold the year’s event. It’ll be a ball! aball! be It’ll year’s event. for next us join to plans make Please Ball. no Champagne be would there whom without attendee, every course, of and, Nagoya, Hilton host great our sponsors, generous our thank to like I’d Chubu Committee, in Living of the behalf On community. our to back giving for charities, money raised Weold ones. also with relationships strengthening and friends new making lot of fun, up. We a had things wrap to time it was until boogie to continued Living inChubuCommittee Deryk X.Langlais

Winners and losers then then losers and Winners THE JOURNAL THE

is vicechair,

JANUARY 2017 JANUARY n

45 ACCJ EVENT

The Case for Alternative Investments And the benefits of risk

By Maxine Cheyney

he hedge fund industry has a When investors are panicked, we the alternative space—particularly notoriously muddied reputation. should turn aggressive.” hedge funds. T Since the 2008 global financial This is where the value of With this massive funding deficit, crisis (GFC), many investors have alternative investments comes into Kelly said, “they’re saying ‘I’ve got been averse to the prospect of risky play. “The biggest risk an investor to find this return somewhere,’ let’s investments, and the lucrative faces is drawn-down risk, and if I turn to hedge funds. And when nature of hedge funds has taken look at the value of alternatives—if the hedge funds perform like they much criticism. they are sold right—it can soften were supposed to perform, they are On December 8, William J. Kelly, down some of those edges,” he said. very disappointed because they are CEO of CAIA Association, presented thinking ‘these high-octane vehicles his thoughts on the changing GOING ALTERNATIVE need to give me 12 to 14 percent.’ investment landscape during a To emphasize the advantages of This is simply not reality.” luncheon at Tokyo American Club. alternative investments—and This is where the widening He explained the value proposition specifically hedge funds—Kelly dispersion of performance return of alternative investments, looked to focused on the pension crisis that comes into play. The rate of return is clear miscommunication in media, swept the United States following dependent on the hedge fund, and and clarified misconceptions about the crash of 2008. Pension funds had the dispersion of return has greatly the industry. been considered relatively low-risk, increased with more alternative but this all changed when there was investment options. PROBLEM WITH TRADITION insufficient return on the money There is currently monetary In the current economic landscape, companies and the government had intervention across the globe, he which hosts negative interest rates, reserved for pensions. explained, with “massive balance sheets how does the regular investor “Fewer workers for retirees—it’s being created by central banks,” and the guarantee—with only a limited chance a horrible value proposition,” Kelly money from an investor’s standpoint is of loss—a reasonable return? stated, addressing the aging of “flooding in to the equity markets, so “We’ve got an overheated 60–40 society that is consistent throughout you have massive price appreciation; investment model, and a lot of people the countries that are members and this is not sustainable.” have forgotten the value proposition of the Organisation for Economic Before the GFC, you could get the of alternatives,” Kelly began. The Cooperation and Development. offsetting benefit of low correlation investment model, which consists of Kelly said that governments are between asset classes, but now this 60 percent assets in equities and 40 continuing to head toward a point is “much less true,” Kelly said. The percent fixed income, is described by at which they won’t be able to fund correlation of equities with other assets Kelly as a “riskier place to be.” pensions. Perhaps the answer lies in has gone up, so there is a benefit there; The idea of fixed incomes guaranteeing hedge funds. but “not nearly what you had before a rate of return is an asset allocation However, this “comes full circle,” the GFC, which underscores all the that does not allow for the ebb and he explained, to some of the more reason you’ve got to think about flow of a volatile marketplace. This challenges that practitioners have in alternative sources of return.” traditional model is one that Kelly believes no longer works in the current market. Referencing Howard Marks’ One of the main issues is that people book The Most Important Thing, he explained: “When other investors are have cash, but no one is willing to invest. unworried, we should be cautious.

46 THE JOURNAL n JANUARY 2017 PHOTO: RIEKO WHITFIELD William J.Kelly,William CEOofCAIAAssociation,onthechanginginvestmentlandscape,atTokyo AmericanClub. track the markettrack the rate of return, and should include inexpensive funds that He told audience the that aportfolio BE A SOPHISTICATED INVESTOR disappointedvery with that.” percent on average, and investors are more recently—they were yielding 3 justhas been— afterthe GFC and some of criticism the for alternatives down and volatility; the Ithink [correctly], it’s meant to dampen youhe added, “if buy alternative that really make returns.” high But, high-returnhigh-octane, vehicles alternatives, he explained, “are is they not helped by coverage. media as acontinuous being problem that is highlighted unrealistic expectations have not able been to support He this. to increased reward. But hedge funds that lead idea the increased risk will achieve rate ahigher of return, with put to money inhedge funds to try understood.”be alternative investment is not going to and value the and concept of pressthe is going to keep hammering, “We’ve got to astand. take If we don’t, a problem with public perception: misunderstood exposure is creating explained that negative this and hedge funds have received, Kelly atLooking coverage media the that FUNDS HEDGE OF PERCEPTION One of misconceptions the of Ultimately, public the has sector

currently market. inthe “A lot of tremendous amount of cash not class out little makes sense.” very explained. “To throw entire the asset topthe to bottom the is massive,” he But dispersion the of returns from right—the average good. is not very returns are good,’ not very are they [such as] ‘the average hedge fund that you doproper due diligence. exposure. of it this, Because is vital appropriately rewarded for your risk circumstancescertain you are not differentrisk profile, and under that can outperform market. the in alternative investments portfolios remaining allocations should put be presentsWilliam J.Kelly. acertificateofappreciation to InvestmentSubcommitteeCo-ChairFrank PackardACCJ Alternative He said that there a is still “When press the writes aheadline hedge hasEach fund avery to kill it.”to kill matter what level you are—is going stays mattress, inthe inflation—at no mattressbasically money, and ifit ‘I don't know what to do.’ This is investors are sitting on sidesaying the industry are imperative.industry standards of professionalism inthis standards, and setting minimum investment space, sound ethical clear communication within the It is here where people-talent, allocator’s return expectations.” process to understand and the try “clearto be about your investment The Journal Maxine Cheyney He concluded that it is crucial THE JOURNAL THE . isastaffwriterfor n

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Good Credence How the SEIRS model can help

any experts share a common in spreading), and the removal (R) problem: our customers cannot factor. A highly infectious disease Mtell, even after purchase, whether that immediately kills or immunizes we’ve done a good job. Translators, those who catch it will not spread far: attorneys, doctors, educators, and all potential carriers will be removed other knowledge professionals are from the population. prone to this problem. Economists say In the business context, R represents that we’re selling “credence goods.” By Chad Musick, vice-chair, many factors, among which service is Credence goods are products and ACCJ–Chubu Business Programs under our control as sellers. Because services that cannot be evaluated Committee and operations manager purchasers of credence goods cannot even after purchase. of ThinkSCIENCE K.K. directly assess quality, customer Because purchasers cannot directly service is critical: a bad experience will assess quality and true cost, they both damage overall reputation and must find an indirect method of other problems. For example, videos immunize others from purchase. evaluation. For example, a second that have gone viral are often studied The final “S” in the SEIRS model is translator may be hired to perform in this way. (again) susceptibility. Customers who a “back translation,” or a second Let us consider the SEIRS model. have a bad experience—whether our accountant may be hired to audit a In this case, potential customers begin fault or not—will sometimes give us a first. But not all purchasers want to in a susceptible state (S). They will be second chance. hire two professionals to do the same open to purchasing your product in The SEIRS model also suggests how job. When cost is an issue, price, this state. When they encounter your to improve reputation while building certification, or reputation may be product, they have been exposed (E) sales. Opportunities that expose us used to decide among alternatives. and might spread your reputation to potential customers in a way that Higher-cost professionals may be but not purchase. Just as it may take highlights expertise are going to be assumed to be more trustworthy. multiple exposures to catch a cold, a the most effective. This is because Those with certifications may be seen potential customer may need multiple they target both the “E” and “I” as better than those without. And the exposures before they will seriously steps. Educating potential customers, same product from a company with a consider a purchase. cooperating in the establishment better reputation may be valued more. In epidemic models, the ease with of industry standards, and being Exactly how much does which the infection can spread from vocal about what a good company/ reputation matter? It depends. one host to another is its infectiousness. professional looks like in your (As a mathematician, this is always When we apply this to businesses, industry will improve your exposure the answer I give when it comes to improved reputation will increase the and your reputation. real-world problems.) chance that an exposure will lead to As an added benefit, improvements A mathematical model can help us “infection” (I): that is, purchase or to an industry typically increase answer this question. Luis Cabral of recommendation to others. the cost of entry, which reduces the Stern School of Business wrote an The three key factors in the spread competition. In selling credence excellent primer on a game-theoretical of a disease (or video, news story, goods, this often results in overall model of reputation for experience etc.) are the network (how likely improvement of quality because the goods, which can be evaluated exposure is), the infectiousness competitors that are kept out are those after purchase. (how likely exposure is to result least likely to provide good quality. n For credence goods, a different model is needed. An epidemic model is useful here. Epidemic models are Because purchasers cannot directly assess quality and true used by epidemiologists to predict the spread of disease in the population, cost, they must find an indirect method of evaluation. but such models can be applied to

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