Otsuka Pharmaceutical and H. Lundbeck Tackle
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Innovation alliance – Otsuka Pharmaceutical and H. Lundbeck tackle medicine’s final frontier Japan’s immigration imperative – Q&A with Prof Ayumi Takenaka on who may cross the border and why Radio-frequency ID – Tracking technology challenges the barcode in Japan Let’s do global – Reaching for the internationalisation panic button Proudly Masao Torii Boehringer Ingelheim Japan ISSUE FORTY SEPTEMBER FIVE // 2013 independent 092013 THE MAGAZINE OF THE EUROPEAN BUSINESS COUNCIL IN JAPAN / THE EUROPEAN (EU) CHAMBER OF COMMERCE IN JAPAN C M Y CM MY CY CMY K Voted Europe’s Best Airline 2013 at the Skytrax Passenger Choice Awards. www.turkishairlines.com C M Y CM MY CY CMY K Voted Europe’s Best Airline 2013 at the Skytrax Passenger Choice Awards. www.turkishairlines.com East-West Connection A global hub nce again, Turkish Airlines Similarly, during that period, yearly that mission – and taking tourists to has garnered top honours passenger numbers have risen from Turkey – is often more important than Oat the 2013 Skytrax World 10.4 million in 2002 to 38.5 million in making money.” Airline Awards, being named “Best 2012. And the airline predicts a further Airline in Europe” for three years rise to 46 million in 2013. Business Class Catering are three choices for the main dishes, Comfort Class Catering as well as throughout the fl ight, a full running. The Istanbul-based global Kotil, a former university academic The pleasure is in the details. On also drawn from the best of Turkish Also on extended range fl ights, a range of specially selected alcoholic carrier also walked away with “Best turned airline executive, has a extended range fl ights, a hot towel and World Cuisine. A wide variety of special and unique service programme and non-alcoholic drinks is offered. Business Class Catering”, which relationship with his staff resembling is provided as soon as passengers dessert selections includes ice cream, – unlike many other airlines’ standard includes its unique “Flying Chef” that of a professor with his students. are seated, and offered before and fruit and cheese. Turkish coffee, economy meal in economy-plus Genuine Hub service for Business Class passengers “Communication is not ‘I say it, you after meals during the fl ight. Vintage cappuccino, espresso and fi ltered sections – offers a specially designed Turkish Airlines fl ies to 237 destina- on long fl ights. Over a 10-month do it’. It’s ‘let’s do it together’,” he Champagne and fresh orange juice are coffee are complemented by hot upgraded menu. Passengers are tions in 104 countries, making the period, Skytrax surveyed more than explains. There is a very noticeable served as a Welcome Drink. Menus chocolate and a variety of herbal and welcomed with aperitif drinks or other Istanbul-based global carrier number 100 nationalities from more than 160 number of young people in senior are personalised for each passenger fruit teas. beverages, nuts and Turkish mezze. one in terms of countries served. countries in determining the results. positions working at the airline’s and have been specially designed for On overnight fl ights, fresh fruit The restaurant-quality service includes Gunay says the airline saw “Very nice” is a turn of phrase that headquarters in Istanbul, in part a Business Class. Drinks and meals are juices and smoothies are served after fresh ingredients such as salad and opportunities – fi rstly from the Temel Kotil, president and CEO, is refl ection of the age demographics of provided according to the passengers’ waking up, and are eye openers before green vegetables, with a choice of hot location of the country. “We could fond of using and which he employs to the Turkish population, but also Kotil’s choices, while the service components breakfast, which consists of fresh meals created from Turkish and World see clearly that Turkey could be a real describe the successes of his company. trust in their ability. adapt to the time of day, and sensibly fruit, cold cuts, cheeses, fresh yoghurt cuisine. The meal is topped off with hub, geographically. We always knew Some striking statistics state just how “Surprisingly few people know differ between daylight and night and muesli, as well as three hot meal dessert, fruit and cheese selections. from the beginning the importance nicely. about the reality that one of our fl ights. choices. Before landing, a second meal of the location,” he says. “On the one Financial development has seen main missions is to represent the Passengers choose among Turkish Throughout the fl ight, there is service is offered with hot or cold hand, we are in the middle of fi re; it’s operating revenues rise from $1.96 Republic of Turkey, together with our mezze (selection of small dishes) and available a wide variety of alcoholic and options, and passengers may also geographically challenging. But, even billion in 2002 to $8.12 billion in embassies,” says Halil Gunay, Japan hors d’oeuvres prepared according to non-alcoholic drinks and beverages, choose lighter selections. During the as we are taught in school, the location 2013, says the airline, which forecasts general manager. “People often come Turkish and World Cuisine recipes, including wines from exclusive Turkish entire journey, a full range of snacks is very strategic – linking Asia, Africa the 2013 fi gure to rise to $9.75 billion. to us for information on Turkey, and followed by a soup service. There and World cellars. is available. Accompanying the meals, and Europe. It is in the centre of everything.” Kotil uses a mantra – “We are building a bridge [from East to West] using Istanbul as a hub” – to explain how the city’s position between Europe and Asia, as well as the Middle East and Africa, allows passengers to transfer in less time and at a lower cost than is possible elsewhere. East-West Connection A global hub nce again, Turkish Airlines Similarly, during that period, yearly that mission – and taking tourists to has garnered top honours passenger numbers have risen from Turkey – is often more important than Oat the 2013 Skytrax World 10.4 million in 2002 to 38.5 million in making money.” Airline Awards, being named “Best 2012. And the airline predicts a further Airline in Europe” for three years rise to 46 million in 2013. Business Class Catering are three choices for the main dishes, Comfort Class Catering as well as throughout the fl ight, a full running. The Istanbul-based global Kotil, a former university academic The pleasure is in the details. On also drawn from the best of Turkish Also on extended range fl ights, a range of specially selected alcoholic carrier also walked away with “Best turned airline executive, has a extended range fl ights, a hot towel and World Cuisine. A wide variety of special and unique service programme and non-alcoholic drinks is offered. Business Class Catering”, which relationship with his staff resembling is provided as soon as passengers dessert selections includes ice cream, – unlike many other airlines’ standard includes its unique “Flying Chef” that of a professor with his students. are seated, and offered before and fruit and cheese. Turkish coffee, economy meal in economy-plus Genuine Hub service for Business Class passengers “Communication is not ‘I say it, you after meals during the fl ight. Vintage cappuccino, espresso and fi ltered sections – offers a specially designed Turkish Airlines fl ies to 237 destina- on long fl ights. Over a 10-month do it’. It’s ‘let’s do it together’,” he Champagne and fresh orange juice are coffee are complemented by hot upgraded menu. Passengers are tions in 104 countries, making the period, Skytrax surveyed more than explains. There is a very noticeable served as a Welcome Drink. Menus chocolate and a variety of herbal and welcomed with aperitif drinks or other Istanbul-based global carrier number 100 nationalities from more than 160 number of young people in senior are personalised for each passenger fruit teas. beverages, nuts and Turkish mezze. one in terms of countries served. countries in determining the results. positions working at the airline’s and have been specially designed for On overnight fl ights, fresh fruit The restaurant-quality service includes Gunay says the airline saw “Very nice” is a turn of phrase that headquarters in Istanbul, in part a Business Class. Drinks and meals are juices and smoothies are served after fresh ingredients such as salad and opportunities – fi rstly from the Temel Kotil, president and CEO, is refl ection of the age demographics of provided according to the passengers’ waking up, and are eye openers before green vegetables, with a choice of hot location of the country. “We could fond of using and which he employs to the Turkish population, but also Kotil’s choices, while the service components breakfast, which consists of fresh meals created from Turkish and World see clearly that Turkey could be a real describe the successes of his company. trust in their ability. adapt to the time of day, and sensibly fruit, cold cuts, cheeses, fresh yoghurt cuisine. The meal is topped off with hub, geographically. We always knew Some striking statistics state just how “Surprisingly few people know differ between daylight and night and muesli, as well as three hot meal dessert, fruit and cheese selections. from the beginning the importance nicely. about the reality that one of our fl ights. choices. Before landing, a second meal of the location,” he says. “On the one Financial development has seen main missions is to represent the Passengers choose among Turkish Throughout the fl ight, there is service is offered with hot or cold hand, we are in the middle of fi re; it’s operating revenues rise from $1.96 Republic of Turkey, together with our mezze (selection of small dishes) and available a wide variety of alcoholic and options, and passengers may also geographically challenging.