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JANUARY 2019 VOL. 56, ISSUE 1 ¥800 JANUARY JANUARY 2019 JOURNAL.ACCJ.OR.JP THE AUTHORITY ON GLOBAL BUSINESS IN JAPAN JOURNAL.ACCJ.OR.JP CHANGE AGENT Matching women’s lifestyles with compatible corporate cultures page 34 THE AMERICAN CHAMBER OF COMMERCE IN JAPAN 毎月一日発行 第五十六巻 1 号 ジャーナル 二〇一九年一月一日発行 CLOUD CONTROL We’ve got you covered research • branding • campaign • content • design • media • social media • website • video www.custom-media.com | [email protected] CM-Xmas_FP-v6 copy.indd 1 11/26/18 5:13 PM CONTENTS VOL. 56, ISSUE 1 COVER PHOTO Clarity K.K. founder Satomi Fuluya — Page 34 THIS PAGE ASIJ Kindergarten students play with a robotic arm. — Page 24 5 EDITOR’S DESK 15 ADVOCACY 20 HEALTH 38 PARTNER CONTENT Digital Divide FIT for Solar Fit for Success Dark Energy C Bryan Jones Policy changes impact Boost job performance Japan’s coal habit hampers renewable energy with a healthy mind and body green goals 7 PRESIDENT Megan Casson nikkei asian review The Time to Shape 16 LEADER US–Japan Trade Is Now Alternative Investments 24 EDUCATION 45 J-MEDIA in Japan Sachin N. Shah Tech and Tots Diet Dailies Frank Packard Early-age teachers differ on digital Publishers group requests 9 ACCJ EVENTS consumption tax relief Helen Langford-Matsui Elvis, business, Diet Doorknock, 19 CHUBU New Cabinet makes food, tax, embassy, media Get a Better Network changes to social welfare 30 TECH Achieve the most from your and economy and trade 10 CHARITY BALL Data Danger next ACCJ event translation of news Country Comfort Is your security ample? Mario Long from Keizaikai Southern theme raises Julian Ryall millions for local causes 46 INDUSTRY Barbara Hancock 34 ENTREPRENEUR Asian Accolades Change Agent Best creative 13 AWARDS Matching women’s lifestyles with communications honored Leaders and Volunteers compatible corporate cultures Megan Casson of the Year John Amari DISCLAIMER Custom Media and the ACCJ will not accept liability for any damages caused by the contents of The ACCJ Journal, including, but not limited to, any omissions, errors, facts or false statements. Opinions or advice expressed in the The ACCJ Journal are not necessarily those of the ACCJ or Custom Media. Publisher Advertising Sales Manager HONORARY PRESIDENT Simon Farrell Edvard Vondra William F. Hagerty IV [email protected] United States Ambassador to Japan Account Managers President Denis Sigal PRESIDENT Robert Heldt Garreth Stevens Sachin N. Shah AIG Editor-in-Chief Business Development Christopher Bryan Jones Anthony Head CHAIRMAN Leon van Houwelingen Art Director Christopher J. LaFleur Jody Pang Ximena Criales McLarty Associates Kotaro Toda Senior Graphic Designer TREASURER Head of Project Management Michael Pfeffer Nancy Ngou Megumi Okazaki EY Japan Graphic Designer Project Coordinators Charlotte Boisdequin Ayako Nakamura VICE PRESIDENTS Peter M. Jennings Dow Chemical Japan Ltd. Staff Writers Yoshiki Tatezaki Marie G. Kissel Abbott Alec Jordan Media Coordinator Ray Proper (Chubu) H&R Consultants K.K. Megan Casson Misa Yashiro Eric W. Sedlak K&L Gates LLP Web Developers Yoshitaka Sugihara Google G.K. Brian Susantio Ryann Thomas PwC Tax Japan Devin Surya Putra Dr. Stephen A. Zurcher (Kansai) Kansai Gaidai University GOVERNORS Ryan Armstrong Aflac Life Insurance Japan, Ltd. Eriko Asai GE Japan Inc. To advertise or subscribe: Alison Jane Espley United Airlines, Inc. [email protected] Brett C. Gerry Boeing Japan K.K. Rebecca K. Green ERM Japan Editorial: Douglas L. Hymas The Bank of New York Mellon [email protected] Tad Johnson Pratt & Whitney Aftermarket Japan KK Patrik Jonsson (Kansai) Eli Lilly Japan K.K. Mari Matthews AIG Japan Holdings K.K. Arthur M. Mitchell White & Case LLP Jenifer Simms Rogers Asurion Japan Holdings G.K. William J. Swinton Temple University, Japan Campus Hiroshi Ueki Goldman Sachs Japan Co., Ltd. Michel Weenick (Chubu) Hilton Grand Vacations PRESIDENTS EMERITI Debbie Howard (2004–2005) Charles D. Lake II (2006–2007) Allan D. Smith (2008) Thomas W. Whitson (2009–2010) Michael J. Alfant (2011–2012) Custom Media Christopher J. LaFleur (2016–2017) Publishers of The ACCJ Journal for the American Chamber of Commerce in Japan, Custom Media is a digital content-creation and communications CHAIRMAN EMERITUS agency celebrating its 10th anniversary. Our focus is on print and digital Kumi Sato Cosmo PR publications, marketing solutions, social media, branding, websites, apps, and videos in three areas: strategy, creation, and digital. ACCJ EXECUTIVE STAFF Laura Younger Executive Director www.custom-media.com Daiwa Azabudai Bldg. 6F 2-3-3 Azabudai, Minato-ku, Tokyo 106-0041 Tel: 03-4540-7730 Information as of December 20, 2018 © 2019 Custom Media K.K. The American Chamber of Commerce in Japan Masonic 39 MT Bldg. 10F, 2-4-5 Azabudai Minato-ku, Tokyo, Japan 106-0041 Tel: 03-3433-5381 n Fax: 03-3433-8454 www.accj.or.jp The ACCJ is an independent membership organization not affiliated with any government The ACCJ Journal is printed on paper certified by the or other chamber of commerce. The ACCJ is a member of the Asia-Pacific Council of US Forest Stewardship Council with vegetable oil ink American Chambers and values its relationships with Japanese, American and other certified by the Japan Printing Ink Makers Association. nations’ business organizations. 4 THE ACCJ JOURNAL n JANUARY 2019 DIGITAL EDITOR’S DESK DIVIDE computers, but a world in which the primary two- or three-year-old in your family walk up interfaces are touch and voice. to a television and try to tap the screen? That’s Apple Inc. has long promoted its iPad tablet all you need to see. Christopher Bryan Jones as a computer replacement. Until this year, [email protected] I have seen this as a tenuous argument. For TAKE MY HAND those who merely browse the web and use The reality is that the children of today must email, this might work. For professionals, navigate a prickly landscape where techno- however, iPad and its iOS operating system logy’s past and present bump against one As we begin another year, it’s time not have not offered the power or versatility another, creating a thorny mix of promise only to reassess how we approach our required to get real work done. But this has and frustration. The former belongs to their work and personal lives, but also how changed with the latest generation of iPad world, the latter to ours. technology is changing them. Pro, which I am now using, and with the new Whether we adopt new tools or stick to release has come commentary from tech our tried-and-true methods is a choice we Of course, this is nothing new. I got my pundits that convinces me a massive shift each must make. But, as we explore starting first computer at the age of 10, in 1982, is upon us. on page 24, we have a responsibility to ensure and devices such as smartphones and that our children are com fortable with techno- tablets have been rewriting the rules of PAST PROLOGUE logy and can effortlessly apply it to daily communication and workflow for more This commentary can be summed up as, life. We can cling to our views that worked than a decade. But the pace at which this “But, on iPad, I don’t have this application in a largely analog world, where computers technology infiltrates every aspect of life is or that menu option that I have on Mac.” were a box on the desk, and resist the shift growing ever more rapid, and I believe we This usually comes across as whining, but to mobile, touch, and voice. But the world are at the precipice of a generational chasm. I get it. I feel the same way. as a whole is about to leap over that chasm But why? I know it is because I have spent with or without us. I choose to jump. How TWO TECHS 36 years doing things with a keyboard, about you? n On one side of this chasm are those of us mouse, and interface first developed by who grew up with desktop computers. Xerox PARC in 1973. The children of today A flagship publication of the American On the other are children who are digital aren’t burdened with that history. For them, Chamber of Commerce in Japan (ACCJ), natives—and not just digital natives in the touch interface is simply how things The ACCJ Journal is a business magazine the sense of being born into a world of work. It’s natural. Have you ever watched the with a 56-year history. Craftsmanship to last a lifetime Exquisite handmade knives since 1923. 10am–6pm | 03-3841-4205 | kap-kam.com Shop online or visit our Kappabashi store, just 8 minutes from Tawaramachi Station. Free engraving service available. 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Fully furnished Housekeeping and concierge services Starts from 40 million Yen INQUIRY [email protected] DETAILS INTUITIONNISEKO.COM DEVELOPED BY The Time to Shape PRESIDENT US–Japan Trade Is Now By Sachin N.