BRAND MANAGEMENT GUIDELINES
2014
TRANSFORT BRAND GUIDELINES i CONTENTS
1. CREATIVE FOUNDATION LOGOS, BRAND COLORS & FONTS...... 1
a. Logo Usage (Transfort, MAX, FLEX, DAR, COFC)...... 2-12
b. Transfort Colors...... 13-15
c. Transfort Fonts...... 16 This is the story of the Transfort brand. 2. BRAND STYLE GUIDE • How it was developed EXAMPLES, SPECIFICATIONS & INSTRUCTIONS...... 17 • Its core characteristics a. The Brand in Use...... 18 • How to bring it to life.
b. Route Brochures & Maps...... 19 This brand will act as the c. ridetransfort.com Website...... 20 foundation for Transfort’s marketing, community en- d. Powerpoint Template...... 21 gagement, and customer relations efforts for years e. Electronic Displays...... 22 to come. f. Apparel...... 23
g. Building & Monument Signage...... 24
h. Photography...... 25
Brand management guidelines provided by:
TRANSFORT BRAND GUIDELINES 1. CREATIVE FOUNDATION LOGOS, BRAND COLORS & FONTS
Graphic standards are non-negotiable components of an organization’s brand. Logos and their use on property and material represent Transfort in the community and beyond as documents, website content and marketing material are shared across platforms. The Transfort logo and supporting graphic material are foundational and important visual representations of its brand. This section provides standards for use of the Transfort logos, brand colors and Transfort fonts to ensure ac- curate and consistent implementation.
These files should be shared with internal and external staff and vendors who need to apply the logo to material or create new communication collateral. As part of the Transfort brand quality control process, staff initiating orders are advised to consult with these standards as draft product is produced to assure adherence to graphic standards. Please see page 29 for detailed examples of the Transfort logo, brand colors and Transfort fonts and brand in use.
7738 CP 7738 UP c74 m0 y98 k2 r49 g155 b66 319B42
Univers 57 Condensed Consistent, strategic branding Consistent, strategic branding CONSISTENT, STRATEGIC BRANDING
TRANSFORT BRAND GUIDELINES 1 1.a TRANSFORT LOGO COLORS
Logos are a foundational and important visual representation of a brand. This section provides standards for use of the Transfort logo to ensure accurate and consistent implementation. Logos can be downloaded at citynet.fcgov.com/transfortbrand
STANDARD LOGO MINIMUM SIZE The logo must be printed or reproduced at least 1” or 72 pixels in width to maintain legibility.
1”
REQUIRED SPACE AROUND LOGO Leave 1/4” open space around logo.
1/4”
1/4” 1/4”
1/4”
TRANSFORT BRAND GUIDELINES 2 1.a TRANSFORT LOGO COLORS
Consistent use of Transfort’s official brand colors is critical to building brand familiarity and awareness in the community.
COATED Use these Pantone colors when printing on coated paper PANTONE Grayscale 50% Primary logo to be used on all collateral 7738 CP
UNCOATED Use these Pantone colors when printing PANTONE Grayscale 50% on uncoated paper 7738 UP 1-color logo to only be used on 1-2 spot color printed pieces
Grayscale Black 100% This version should only be used when printing in Black 50% & White.
White & gray version to be used against a darker background
White Grayscale 25%
Use white version on dark background on signs, apparel, and when logo is smaller than 2”.
TRANSFORT BRAND GUIDELINES 3 1.a MAX LOGO USAGE
MAX is a highly visible service with its own visual identity. The logo use specifications below allow for a unique look that coordinates with and supports the overall Transfort image.
This version with the tagline can only be used when logo is larger than 3” in width
STANDARD LOGO MINIMUM SIZE The logo must be printed or reproduced at least 1” or 72 pixels in width to maintain legibility.
1”
REQUIRED SPACE AROUND LOGO Leave 1/4” open space around logo.
1/4”
1/4” 1/4”
1/4”
TRANSFORT BRAND GUIDELINES 4 1.a MAX LOGO COLORS
Colors are often a brand’s primary visual identifier. Using brand colors from the Transfort logo reinforces the connection between MAX and Transfort.
COATED Use these Pantone colors when printing on coated paper PANTONE Grayscale 50% 7738 CP Primary logo to be used on all collateral
UNCOATED Use these Pantone colors when printing PANTONE Grayscale 50% on uncoated paper 7738 UP 1-color logo to only be used on 1-2 spot color printed pieces
Black 100% Grayscale 50% This version should only be used when printing in Black & White.
White & gray version to be used against a darker background
White Grayscale 25%
Use white version on dark background on signs, apparrel, and when logo is smaller than 2”.
TRANSFORT BRAND GUIDELINES 5 1.a FLEX LOGO USAGE
FLEX also requires a unique visual identity to help build awareness of the service. The logo use guidelines below allow FLEX to maintain its independence while promoting the Transfort brand.
This version with the tagline can only be used when logo is larger than 3” in width
STANDARD LOGO MINIMUM SIZE The logo must be printed or reproduced at least 1” or 72 pixels in width to maintain legibility.
1”
REQUIRED SPACE AROUND LOGO Leave 1/4” open space around logo.
1/4”
1/4” 1/4”
1/4”
TRANSFORT BRAND GUIDELINES 6 1.a FLEX LOGO COLORS
FLEX has its own color pallette that should be used. These colors are also included in the Transfort color options.
COATED Use these Pantone colors when printing on coated paper PANTONE Grayscale 50% 288 CP Primary logo to be used on all collateral
UNCOATED Use these Pantone colors when printing PANTONE Grayscale 50% on uncoated paper 281 UP 1-color logo to only be used on 1-2 spot color printed pieces
Black 100% Grayscale 50% This version should only be used when printing in Black & White.
White & gray version to be used against a darker background
White Grayscale 25%
Use white version on dark background on signs, apparrel, and when logo is smaller than 2”.
TRANSFORT BRAND GUIDELINES 7 1.a TRANSFORT DIAL-A-RIDE LOGO USAGE
Dial-a-Ride identity is similar to Transfort in usage and identical to Transfort in brand colors.
Use this version if logo is printed greater than 3”
STANDARD LOGO MINIMUM SIZE The logo must be printed or reproduced at least 1” or 72 pixels in width to maintain legibility.
1”
Use this version if logo is printed smaller than 3”
REQUIRED SPACE AROUND LOGO Leave 1/4” open space around logo.
1/4”
1/4” 1/4”
1/4”
Use same colors as Transfort logo, pg. 14
TRANSFORT BRAND GUIDELINES 8 1.a TRANSFORT & CITY OF FORT COLLINS LOGO
As a City of Fort Collins service, Transfort materials will often require the use of two logos. The guide- lines below explain how to display the Transfort and City of Fort Collins logos together.
Logos diplayed in a similar size with the Transfort logo first. Logos can either be side-by- side or stacked.
YOU’RE INVITED! Come Tour the New MAX Bus and Learn about Transfort Route Changes
WHO: All are welcome. WHAT: Transfort is seeking feedback on their proposed system route changes, effective May 2014. WHERE: A new MAX bus will be traveling around the community. Come tour the new bus and learn more about Transfort’s routes! SPANISH INTERPRETER AVAILABLE AT THREE OPEN HOUSES! MONDAY, JANUARY 27 1-3 p.m.: Colorado State University’s Transit Center 4-6 p.m.: Kmart parking lot on College/Drake TUESDAY, JANUARY 28 SPANISH INTERPRETER AT EACH LOCATION 11 a.m. – 1 p.m.: Bristlecone and Blue Spruce 2-3:30 p.m.: Downtown Transit Center, 250 N. Mason St. 4-6 p.m.: Wal-Mart on Mulberry and Magnolia WEDNESDAY, JANUARY 29 9-11 a.m.: Limon Drive east of the Timberline and Drake intersection Noon-2 p.m.: Cinemark Theater lot, Timberline and Harmony 3-5 p.m.: Downtown Transit Center THURSDAY, JANUARY 30 11 a.m. – 1 p.m.: Harmony Library parking lot, Shields and Harmony 1:30-3:30 p.m.: Northeast parking lot of the Foothills Mall, Stanford and Monroe 4-6 p.m.: Wal-Mart on Mason and Harmony
More information at RideTransfort.com 970.221.6620
TRANSFORT BRAND GUIDELINES 9 1.a BUSINESS CARD & LETTERHEAD
For traditional stationery, the City of Fort Collins brand will be used. The Transfort logo will not appear on letterhead or business cards.
Transfort Address Line 1 Address Line 2 PO Box 580 Fort Collins, CO 80522
970.000.0000 970.000.0000 - fax fcgov.com
TRANSFORT BRAND GUIDELINES 10 1.a EMAIL SIGNATURE & APPAREL
Both the email signature and the apparel logo are stacked. Email signature should include both the Trans- fort and the City of Fort Collins logo along with the employee’s contact information as displayed below. Signature logos for both the email signature and apparel can be downloaded at www.citynet.fcgov.com/ transfortbrand
Transfort logo is displayed larger and stacked above the City of Fort Collins logo with a line between.
TRANSFORT BRAND GUIDELINES 11 1.a UNACCEPTABLE LOGO USAGE
Consistency is critically important. Examples of common logo use errors appear below. Following the guidelines outlined in the previous pages will prevent misuse of logos.
Do not use any other color than the Pantone or RGB designations on page 14 Do not add elements to the logo
Do not enclose logo in another shape or place logo against a color Do not stretch, condense and transform the logo. of insufficient contrast Scale proportionally when resizing
Do not use a scanned, web or low resolution version of the logo for print
TRANSFORT BRAND GUIDELINES 12 1.b TRANSFORT COLORS
The four primary brand colors should always be used. Complementary colors can be added to enhance, but should not make up the majority of the colors used. Bus route colors should only be used on materials specifically related to the routes.
PRIMARY COLORS TO USE Color Bridge Color Bridge CMYK RGB Web Coated Uncoated Formula Formula/PPT Hex
7738 CP 7738 UP c74 m0 y98 k2 r49 g155 b66 319B42
288 CP 281 UP c100 m80 y6 k32 r0 g45 b114 002D72 Grayscale 50% Grayscale 25%
COMPLEMENTARY COLORS FOR USE WITH PRIMARY COLORS
Color Bridge Color Bridge CMYK RGB Web Coated Uncoated Formula Formula/PPT Hex
359 CP 7487 UP c40 m0 y50 k0 r161 g216 b132 A1D884
292 CP 2925 UP c59 m11 y0 k0 r105 g179 b231 69B3E7
7413 CP 7413 UP c1 m60 y98 k4 r220 g134 b51 DC8633 Grayscale 85%
TRANSFORT BRAND GUIDELINES 13 1.b SIGNAGE COLORS
Only the non-reflective vinyl, custom retro-reflective vinyl or Pantone Color Bridge colors listed be- low should be used on signs. For MAX logos on signs, “a service of Transfort” should be omitted.
Vinyl Specs
GREEN: ORACAL 970RA BLUE: ORACAL 951 SILVER: ORACAL 951 item #486 Tree Green item #050 Deep Blue item #090 Silver Gray
www.orafol.com
Pantone Color Bridge CMYK breakdown for Digital or Thermal printing
7738 CP c74 m0 y98 k2
288 CP c100 m80 y6 k32
Grayscale 50% (use this gray when printing over white)
Grayscale 25% (use this gray when printing over green or blue)
Bus Signs MAX Signs (non-reflective) (retro reflective custom roll)
TRANSFORT BRAND GUIDELINES 14 1.b VEHICLE VINYL & PAINT COLORS
Only the these DuPont colors or vinyl colors listed below should be used on vehicles and buses.
MAX DuPont Paint Colors
GREEN: DuPont Green WHITE: #LS 002 SILVER: #LM 577 #GS 185 EW
Non-MAX DuPont Paint Colors
GREEN: DuPont Green WHITE: #LS 002 SILVER: #LM 577 #GS 185 EW
BLUE: #7419 EW
Vinyl Specs
GREEN: ORACAL 970RA BLUE: ORACAL 951 SILVER: ORCAL SERIES 970RA item #486 Tree Green item #050 Dark Blue item #090 Silver Gray
WHITE: 3M 7725-10 WHITE BLACK: 3M 725-12 BLACK
www.orafol.com www.solutions.3m.com
TRANSFORT BRAND GUIDELINES 15 1.c TRANSFORT FONTS
This section identifies fonts consistent with the Transfort brand. To maintain a clean and modern look, use only the fonts detailed below. Fonts can be downloaded from citynet.fgov.com/transfortbrand
TITLING, CALLOUTS, SIDEBARS & SIGNS Univers 67 Bold Condensed Univers 47 Condensed Consistent, strategic branding Consistent, strategic branding Consistent, strategic branding Consistent, strategic branding CONSISTENT, STRATEGIC BRANDING CONSISTENT, STRATEGIC BRANDING
Univers 57 Condensed Consistent, strategic branding Consistent, strategic branding CONSISTENT, STRATEGIC BRANDING
Note for designers and production artist: Track typeface to -20
BODY COPY Standard body copy typeface size is 9 pts., Leading >11 pts. News Gothic Regular Univers 57 Condensed Consistent, strategic branding Consistent, strategic branding Consistent, strategic branding Consistent, strategic branding CONSISTENT, STRATEGIC BRANDING CONSISTENT, STRATEGIC BRANDING News Gothic Demi Consistent, strategic branding Consistent, strategic branding CONSISTENT, STRATEGIC BRANDING
Note for designers and production artist: Use news gothic for brochures and publications. Use Univers 57 Cnd for posters and flyers. Track typeface to -20.
TRANSFORT BRAND GUIDELINES 16 2. BRAND STYLE GUIDE EXAMPLES, SPECIFICATIONS & INSTRUCTIONS
The visual concepts of the Transfort brand are designed to create an experience that is simple, useful, and modern. It is based on the foundation- al elements of a smartphone app where information is pre- sented cleanly, concisely, and in easy-to-distinguish mod- ules. 55% of American adults now have a smartphone and that number is increasing rapidly; people are accus- tomed to receiving informa- tion in a mobile-like format. When possible, text is kept to Route Outreach CVB AD a minimum. Information ap- pears within sectioned blocks of color. The number of colors used in a single piece are kept to a minimum. Clean lines eliminate the need for drop-shadows. Simple icons or images are used to reinforce key points and elements. Overall, the Transfort visual brand embodies easy, modern transit.
TRANSFORT BRAND GUIDELINES 17 2.a THE BRAND IN USE
These are examples of the Transfort brand in use.
Advertising posters
LAPORTE AVE. DOWNTOWN TRANSIT CENTER MOUNTAIN AVE. MOUNTAIN STATION OLIVE ST. OLIVE STATION MULBERRY ST. MULBERRY STATION
LAUREL ST. LAUREL STATION CSU TRANSIT CENTER
UNIVERSITY AVE. UNIVERSITY STATION
PROSPECT RD. PROSPECT STATION LEMAY AVE.
SPRING CREEK TRAIL OVERPASS SPRING CREEK STATION SHIELDS ST. COLLEGE AVE.
DRAKE RD.
MCCLELAND DR. DRAKE STATION
SWALLOW RD. SWALLOW STATION MASON TRAIL BNSF R.R.
FOOTHILLS MALL
HORSETOOTH RD. HORSETOOTH STATION MASON ST.
TROUTMAN PKWY. UNDERPASS TROUTMAN STATION KEY TRANSIT CENTER HARMONY RD. HARMONY STATION MAX STATION PARKING BRT TRAVEL IN MIXED TRAFFIC SOUTH TRANSIT CENTER BRT DEDICATED GUIDEWAY PAVED TRAILS
MAX IS FREE DURING THE SUMMER 2014! Visit ridetransfort.com for more information.
Brochure Folder
TRANSFORT BRAND GUIDELINES 18
2.b ROUTE BROCHURES & MAPS
fcgov.com/transfort
the Downtown Transit Center. Minimum purchase is required. is purchase Minimum Center. Transit Downtown the
970-221-6620
transfort. Purchase at Transfort Administration Office located inside inside located Office Administration Transfort at Purchase transfort.
with a bike rack. bike a with attempting to cross the street. This is for your safety. your for is This street. the cross to attempting
FLEX. To learn about the program and its benefits visit fcgov.com/ visit benefits its and program the about learn To FLEX.
equipped are buses All
After de-boarding, please wait for the bus to pull away before before away pull to bus the for wait please de-boarding, After
buses during regular service days and times, and are also valid on on valid also are and times, and days service regular during buses
» Facebook: City of Fort Collins — commute related updates related commute — Collins Fort of City Facebook: »
comes to a complete stop. complete a to comes Home Service. PassFort passes may be used on all Transfort Transfort all on used be may passes PassFort Service. Home stolen items. stolen
» Twitter: @fortcollinsgov, #transfort — real-time details real-time — #transfort @fortcollinsgov, Twitter: »
by pulling the cord above the windows. Remain seated until the bus bus the until seated Remain windows. the above cord the pulling by PassFort program includes the benefits of the Guaranteed Ride Ride Guaranteed the of benefits the includes program PassFort use the ramp or lift. or ramp the use the Downtown Transit Center. Transfort is not responsible for lost or or lost for responsible not is Transfort Center. Transit Downtown the
When you are a block from your destination, signal the driver to stop stop to driver the signal destination, your from block a are you When bus passes for their employees at a substantial discount. The The discount. substantial a at employees their for passes bus » Web: fcgov.com/transfort Web: » to need you if operator the 970-221-6620. Items are kept for 30 days and may be picked up at at up picked be may and days 30 for kept are Items 970-221-6620.
6. Signal to exit the bus. the exit to Signal 6.
PassFort is a program that allows employers to purchase annual annual purchase to employers allows that program a is PassFort Tell lifts. or ramps boarding If you think you lost something on the bus or at a Transfort facility, call call facility, Transfort a at or bus the on something lost you think you If
CDOT’s traveler info line: 511 — transfers callers to Transfort Info line Info Transfort to callers transfers — 511 line: info traveler CDOT’s
*PassFort
All buses are equipped with with equipped are buses All
give you a transfer slip that is valid for 60 minutes (1 hour). (1 minutes 60 for valid is that slip transfer a you give Info Transfort to line direct — 970-221-6620 Telephone: » LOST AND FOUND AND LOST
your destination. If you are not sure, ask the driver. The driver will will driver The driver. the ask sure, not are you If destination. your
FREE ...... RAMCARD** issued CSU with students CSU
» Bus: Printed rider alerts posted alerts rider Printed Bus: »
visit flexnoco.com. visit
» Serves Routes: 1, 5, 6, 7, 16 and FLEX and 16 7, 6, 5, 1, Routes: Serves » route you are transferring to if more than one bus is needed to reach reach to needed is bus one than more if to transferring are you route $25.00 ...... Cardholders Medicare and Disabled Annual
For more information on FLEX, including route and schedule details, details, schedule and route including FLEX, on information more For
following channels: following
Transfers are FREE to complete a one-way trip. Tell the driver which which driver the Tell trip. one-way a complete to FREE are Transfers
$25.00 ...... 60+) (ages Senior Annual Shopping Center. Shopping
AVAILABLE IN OTHER FORMATS OTHER IN AVAILABLE
to its riders. Transfort service alerts will be announced through the the through announced be will alerts service Transfort riders. its to
regulations, and policies of Transfort apply to FLEX. to apply Transfort of policies and regulations,
5. Request a transfer when you board. you when transfer a Request 5. $50.00 ...... PassFort* racks. Public restrooms may be accessed inside Foothills Mall Mall Foothills inside accessed be may restrooms Public racks.
Transfort uses many avenues to bring important updates and alerts alerts and updates important bring to avenues many uses Transfort
accepted on FLEX. FLEX is operated by Transfort; therefore, all rules, rules, all therefore, Transfort; by operated is FLEX FLEX. on accepted
$154.00 ...... Pass Adult Annual
Passenger amenities include bus shelters, benches and bike bike and benches shelters, bus include amenities Passenger
4. Pay your fare or scan your pass when you board. you when pass your scan or fare your Pay 4.
Transfort systems. COLT, Transfort, and RTD Eco Passes are also also are Passes Eco RTD and Transfort, COLT, systems. Transfort
$25.00 ...... day) every rides (unlimited Pass Monthly Fort Collins, CO 80524 CO Collins, Fort SERVICE ALERTS SERVICE Transfort does not have an office located at this transfer point. point. transfer this at located office an have not does Transfort »
accessible bus stop locations, call 970-221-6620. call locations, stop bus accessible
Transfort. Passengers may transfer to and from FLEX on to COLT and and COLT to on FLEX from and to transfer may Passengers Transfort.
$9.00 ...... Ticket 10-Ride
Street Mason N. 250
Activity Center) Activity
buses are equipped with wheelchair lifts or ramps. For wheelchair wheelchair For ramps. or lifts wheelchair with equipped are buses
to use Transfort or enter Transfort property. Transfort enter or Transfort use to
and Longmont. Fares for FLEX are the same as those listed for for listed those as same the are FLEX for Fares Longmont. and $3.00 ...... Pass Day
3200 Stanford Road (east side of Stanford, just north of the Youth Youth the of north just Stanford, of side (east Road Stanford 3200 » If you have difficulty boarding, ask the driver for assistance. All All assistance. for driver the ask boarding, difficulty have you If
Transfort vehicle or facility, and risk suspension of their privileges privileges their of suspension risk and facility, or vehicle Transfort FLEX is a single route that connects Fort Collins, Loveland, Berthoud, Berthoud, Loveland, Collins, Fort connects that route single a is FLEX
with Visa or MasterCard credit cards in addition to cash or checks. or cash to addition in cards credit MasterCard or Visa with
Anyone in violation of these actions may be asked to leave the the leave to asked be may actions these of violation in Anyone 3. Board the bus. the Board 3.
Mall Transter Point (MTP) Point Transter Mall
FLEX – REGIONAL ROUTE REGIONAL – FLEX Transit Center or at the CSU Transit Center. Passes may be purchased purchased be may Passes Center. Transit CSU the at or Center Transit
purposes only purposes
than the published times. published the than
» During CSU out-of-session dates serves Routes: 2, 6, 7, 15 and 19. and 15 7, 6, 2, Routes: serves dates out-of-session CSU During » All passes and ticket booklets may be purchased at the Downtown Downtown the at purchased be may booklets ticket and passes All
twitter.com/ridetransfort
transportation for facilities and services Transfort Use » Administrative Offices; 250 N. Mason Street, Fort Collins, CO 80524. 80524. CO Collins, Fort Street, Mason N. 250 Offices; Administrative before your bus is scheduled to arrive. Buses will NOT leave earlier earlier leave NOT will Buses arrive. to scheduled is bus your before
and 19 and
PASSES/BULK TICKETS PASSES/BULK
calendar days after the date of the alleged discrimination with Transfort Transfort with discrimination alleged the of date the after days calendar
calling 970-221-6620. Plan to be at your bus stop five (5) minutes minutes (5) five stop bus your at be to Plan 970-221-6620. calling
» No alcoholic beverages alcoholic No »
During CSU in-session dates serves Routes: 2, 3, 6, 7, 11, 15 15 11, 7, 6, 3, 2, Routes: serves dates in-session CSU During »
to discrimination, you may file a written complaint no later than 180 180 than later no complaint written a file may you discrimination, to schedules, on Transfort’s website at www.fcgov.com/transfort, or by by or www.fcgov.com/transfort, at website Transfort’s on schedules,
» No eating or smoking on bus on smoking or eating No »
*This service is made possible by a Grant received from the Bohemian Foundation. Bohemian the from received Grant a by possible made is service *This
, as amended. If you believe you have been subject subject been have you believe you If amended. as , 1964 of Act Rights is in session in is stop location information is contained within printed individual route route individual printed within contained is information location stop
EXACT FARE ONLY. Drivers carry NO CHANGE. NO carry Drivers ONLY. FARE EXACT
Title VI of Civil Civil of VI Title including law by provided characteristics other any or Hours: Monday–Friday from 7:30 a.m. to 4:30 p.m. when CSU CSU when p.m. 4:30 to a.m. 7:30 from Monday–Friday Hours: » » No unsafe behavior unsafe No » ridetransfort.com/app Bus stops are clearly marked and located every ¼–½ mile. Bus Bus mile. ¼–½ every located and marked clearly are stops Bus
in the receipt of services on the basis of race, color, national origin origin national color, race, of basis the on services of receipt the in
FREE ...... fare) paying when (request Transfers
» Services: Pass Sales, Route Schedules, General Transit Information Transit General Schedules, Route Sales, Pass Services: » » Respect driver and fellow passengers fellow and driver Respect » stop after they begin to pull away from the bus stop. bus the from away pull to begin they after stop
participation in, denied the benefits of, or subject to discrimination discrimination to subject or of, benefits the denied in, participation
FREE* ...... younger) and (17 Youth
Buses stop at signed stops only. For passenger safety, buses will not not will buses safety, passenger For only. stops signed at stop Buses
» North end of Lory Student Center on the CSU campus CSU the on Center Student Lory of end North » » Respect transit property transit Respect »
We are committed to ensuring that no person is excluded from from excluded is person no that ensuring to committed are We
60¢ ...... Medicare & Disabled (60+) Seniors
Wait at the designated bus stop. bus designated the at Wait 2.
CODE OF CONDUCT OF CODE CSU Transit Center (CTC) Center Transit CSU $1.25 ...... RIDE SINGLE
NON-DISCRIMINATION POLICY NON-DISCRIMINATION
ridetransfort.com get you there. you get
at 800-231-2222. at FARES
be removed at the nearest bus stop if necessary. if stop bus nearest the at removed be
you want to go on the map and select the route or routes that will will that routes or route the select and map the on go to want you directly Greyhound calling by or DTC the at available are sales Ticket Greyhound * 1-800-659-3656.
or for bicycles left at bus stops. Abandoned onboard bicycles will will bicycles onboard Abandoned stops. bus at left bicycles for or
The map shows each bus route in a different color. Locate where where Locate color. different a in route bus each shows map The » Serves Routes: 1, 5, 8, 9, 14, 15, 18, 81, 91, 92, and FLEX and 92, 91, 81, 18, 15, 14, 9, 8, 5, 1, Routes: Serves » impairments: speech and hearing with patrons for TTY Thanksgiving Day, or December 25. December or Day, Thanksgiving
Transfort is not responsible for lost, stolen, or damaged bicycles bicycles damaged or stolen, lost, for responsible not is Transfort
1. Use this guide to select your route/s. your select to guide this Use 1.
No Transfort service on January 1, Memorial Day, July 4, Labor Day, Day, Labor 4, July Day, Memorial 1, January on service Transfort No » Hours: Monday–Friday from 7:30 a.m. to 5:30 p.m. 5:30 to a.m. 7:30 from Monday–Friday Hours: »
Transfort at 970-221-6620. 970-221-6620. at Transfort
TTY: 1.800.659.3656 TTY:
the front door and inform the driver you will be removing your bike. your removing be will you driver the inform and door front the
HOW TO RIDE TRANSFORT RIDE TO HOW
Large print and braille schedules are available by calling calling by available are schedules braille and print Large
Non-service Days Non-service
Information
and must not limit the bus driver’s visibility. When exiting the bus, use use bus, the exiting When visibility. driver’s bus the limit not must and
970.221.6620
$2.50. Personal care attendants ride free. ride attendants care Personal $2.50.
Services: Pass Sales*, Route Schedules, General Transit Transit General Schedules, Route Sales*, Pass Services: »
noted on the individual route schedule. route individual the on noted discover the world of transit commuting available in Fort Collins. Collins. Fort in available commuting transit of world the discover the racks. Bicycles must be free of additional or oversized accessories accessories oversized or additional of free be must Bicycles racks. the
eligibility criteria, or to request an application. A single ride trip costs costs trip ride single A application. an request to or criteria, eligibility
in session. If a route is affected by CSU or PSD sessions, it will be be will it sessions, PSD or CSU by affected is route a If session. in 400 bus stops. Ride and relax in safe, clean, comfortable buses and and buses comfortable clean, safe, in relax and Ride stops. bus 400 and children’s bicycles weighing less than 55 pounds are allowed on on allowed are pounds 55 than less weighing bicycles children’s and » 250 N. Mason Street (between Laporte and Maple) and Laporte (between Street Mason N. 250 »
Call 970-224-6066 for more information on paratransit service, service, paratransit on information more for 970-224-6066 Call
Colorado State University (CSU) and Poudre School District (PSD) are are (PSD) District School Poudre and (CSU) University State Colorado INFORMATION AND RIDER ALERTS: RIDER AND INFORMATION
Northern Colorado. Transfort features 19 bus routes and more than than more and routes bus 19 features Transfort Colorado. Northern charge to use the bike rack. Only non-fuel powered, two wheeled adult adult wheeled two powered, non-fuel Only rack. bike the use to charge
Downtown Transit Center (DTC) Center Transit Downtown
eligible to use paratransit services, based on Federal ADA guidelines. guidelines. ADA Federal on based services, paratransit use to eligible
Transfort operates additional routes and expanded service when when service expanded and routes additional operates Transfort was the first to operate a full-sized Compressed Natural Gas bus in in bus Gas Natural Compressed full-sized a operate to first the was Racks are available on a first come, first served basis. There is no extra extra no is There basis. served first come, first a on available are Racks
Disabilities Act (ADA). Riders must pre-qualify for certification to be be to certification for pre-qualify must Riders (ADA). Act Disabilities
FACILITIES
on either biodiesel fuel or Compressed Natural Gas (CNG). Transfort Transfort (CNG). Gas Natural Compressed or fuel biodiesel either on All Transfort buses are equipped with racks that hold up to 3 bicycles. bicycles. 3 to up hold that racks with equipped are buses Transfort All
School Session Service Session School
comparable transportation service required by the Americans with with Americans the by required service transportation comparable
transportation, cleaner air, and fewer traffic problems. All buses run run buses All problems. traffic fewer and air, cleaner transportation,
BIKE-N-RIDE
Students of Colorado State University. State Colorado of Students
the designated service area of Fort Collins. Paratransit service is a a is service Paratransit Collins. Fort of area service designated the times. exact for routes individual
Transfort represents the City of Fort Collins’ commitment to quality quality to commitment Collins’ Fort of City the represents Transfort
service is made possible, in part, by a contribution from Associated Associated from contribution a by part, in possible, made is service
disabilities that prevent them from using fixed route bus service in in service bus route fixed using from them prevent that disabilities See service. Sunday No p.m. 6:30 to a.m. 6:30 from Saturday through
individuals, call 970-221-6620. call individuals,
Ram Card at the fare box; no special activation is required. This This required. is activation special no box; fare the at Card Ram
The City of Fort Collins offers paratransit service for individuals with with individuals for service paratransit offers Collins Fort of City The Monday run generally but route, by vary operation of hours Transfort
Travel training is a FREE service. To schedule training for groups or or groups for training schedule To service. FREE a is training Travel
rides on Transfort. Qualifying students may use their CSU-issued CSU-issued their use may students Qualifying Transfort. on rides ENGLISH
Dial-A-Ride | 970-224-6066 | Dial-A-Ride Service Regular trips. plan and buses Transfort ride to how you show will trainers Travel
All full-time, fee-paying CSU students are eligible to receive unlimited unlimited receive to eligible are students CSU fee-paying full-time, All RIDER GUIDE RIDER
PARATRANSIT SERVICES PARATRANSIT OPERATION OF HOURS AND DAYS TRAINING TRAVEL **Colorado State University State **Colorado
A B C D E F G
d R
I³
e WXYZÕ k WXYZÉ a L Co ENTRENAMIENTOTerry PARATavelli VIAJAR Elem untry Club Rd Servicio de la Escuela en SesiónDOWNTOWN TRANSIT CENTER**Colorado State University (Universidad Estatal de Colorado) (Americans with Disabilities Act (ADA). Los viajeros tienen que GUÍA DE PASAJERO Transfort provee rutas adicionales y expande sus servicios cuando Los estudiantes de tiempo completo en CSU son elegibles para calificar para la certificación para ser elegibles a los servicios de Cherry St Old Fort Collins 1 Instructores de viaje le mostrarán cómo viajar en los autobuses 1 WXYZÕI³ Heritage Park W Willox Ln E W la Universidad Estatal de Colorado (Colorado State University) y el transportarse gratis sin limitaciones en el Transfort. Para abordar paratránsito basado en las normas federales ADA. Favor de llamar al
ESPAÑOL illox Ln Mountain Vista Dr 9 S Mason St 8
Transfort y planear sus viajes.N Esto es un servicio GRATUITO. Cualquier
L Blue Spruce Dr Spruce Blue N
e Northside m Distrito Escolar Poudre (Poudre School District) estan en sesión. Si el bus los estudiantes que califiquen necesitan mostrar su carnet 970-224-6066 para obtener mayor información sobre el servicio T N Larimer
i
N Aztlan m County a
O grupo o individuo que quiera recibir esta instrucción sólo necesita
y Ave y b C Human Center v N e e West Poudre River Trail o Services
r algunas de las rutas estas afectadas por las sesiones de CSU y PSD, estudiantil de CSU antes de abordar: no se requiere de ninguna de paratránsito o sobre el criterio de elegibilidad ó para pedir una
r l
l 81 l l
i e a
n g n
llamar al 970-221-6620 para hacer una cita. e
e Ave e d Trl Conifer St R estas serán señaladas en los horariosMaple deSt las rutas individuales. actividad especial. Este servicio ha sido posible, en parte por la solicitud. Un viaje sencillo cuesta $2.50. Los cuidadores viajan gratis. Transfort representa el compromiso de la Ciudad de Fort Collins de Hickory St d RIDER GUIDE & SYSTEM ROUTE MAP r
N R D
e n T 92 contribución de la Asociación Estudiantil de la Universidad Estatal
d 5
ofrecer un transporte de calidad, aire limpio y con menos problemas Food Bank for 8 e
l
a
S r Washington S Howes St
BIKE-N-RIDEw (MONTE A BICI Y TOME EL AUTOBÚS)
r g
f Larimer County Horarios en letras grandes y Braille están disponibles llamando
Hall Rd Hall t
D Varaciones r de Horario Jefferson S
Lincoln MS o D Park
r
e
o h s t
J
e
d i d a
e e s de Colorado. de circulación. Todos los autobuses emplean el combustible biodiesel Legacy l
r S
l e n W 2 d i 2 Park o f a Transfort al 970-221-6620.
t a No hay servicio de Transfort ni el 1º de enero, ni el día de la
s Todosm los autobuses están81 equipados con portabicicletas que portan n g
r e S e e
e
t r o Gas Natural Comprimido (CNG). Transfort fue el primero en operarLee Martinez S EFFECTIVE 00/00/00 9 Catholic Alta Vista Park M G W Vine Dr t Commnity Park hasta 3 Charitiesbicicletas. Éstas se encuentranE Vine Dr disponibles hasta que se llenen Conmemoración de los Caídos, ni elCity 4 Hall de julio, ni el día del Trabajo, ni INSTALACIONES14 TTY para los clientes con impedimentos auditivos y del habla: un autobús de tamaño normal con Gas Natural ComprimidoFreedom Square Pa rken el DOWNTOWN TRANSIT CENTER el día de Acción de Gracias ni el 25 de diciembre. 91 see inset los espacios. No hay cobro adicional por usar los portabicicletas. Sólo 91 1-800-659-3656. Irish Elem Norte de Colorado. Transfort ofrece 19 rutas de autobús con másCherry St Buckingham St Las Instalaciones de Transito en el Centro Northside City las bicicletas de dos ruedas y que pesen menos de 55 libras que sean Putnam Elem J Aztlan Center Heritage Christian Laporte Ave Hall e Academy S College Ave de 400 paradas. Súbase y relájese en nuestros autobuses seguros,Poudre Transition ffe TARIFAS DE TRANSFORT r S Mason St (Downtown Transit Center – DTC) Laporte Ave Center so I PÓLIZA DEL TÍTULO VI para adultosn St Buck inygh aniñosm Park caben en los portabicicletas. Lasnt bicicletas deben er St Joseph’s limpios y cómodos y descubra el mundo de transportación para national Blvd School Larimer County PSD Admin St Joseph’s Court » 250 N. Mason Street (entre Laporte y Maple) Grandview W Mountain Ave School de estar libre de accesorios adicionales y que no limiten la visibilidad S D 92 o BOLETO SENCILLO ...... $1.25I³ Cemetery E n Nosotros estamos comprometidos asegurar que ningún individuo sea
L e desplazarse en Fort Collins. E Mountain Ave Lin l 3 o Larimer la 3
n S Oakwood School S c
o o Ct Poudre HS County Court L ln Ave 15 » Servicios: Venta de boletos*, Horarios de Rutas, Información de
m Main Library M City Park M del conductor. Al salir del autobús utilice la puerta de al frente y dígale k Personas de tercera edad (de 60 años o más),
i Fort Collins
a a Roselawn excluido de participar, negársele los beneficios, actividades o servicios,
n Nine Golf s 18
i s s Museum S L Cemetery
A o Course o
v n 15 n H City Park S transito en General
e
al conductor queStover St necesita sacar su bicicleta.
S S o CÓMO TOMAR TRANSFORT W Mulberry St Whedbee St Personas14 discapacitadas y con Medicare ...... W Mulberry St 60¢ E Mulberry St o ser sujeto de discriminación por causa de su raza, color, u origen de
Mulberry w t t E Mulberry St Pool e WXYZÕ WXYZÕ s WXYZÕ
Post Office » Horas: Lunes–Viernes de 7:30 a.m. to 5:30 p.m.
S
a Dr a Dunn Elem and Social
s nacionalidad u otras características de acuerdo con el Título VI del acta t Transfort no se hace responsable por bicicletas perdidas, Jóvenes (de 17 años o menor) ...... GRATIS*
o Security 1 FLEX 1. Utilice esta guía para seleccionarr su ruta. e W Laurel St I³ d E Laurel St » Rutas de Servicio: 1, 5, 8, 9, 14, 15, 18, 81, 91, 92, y FLEX n CSU robadasCentennial HS o dañadas o por las bicicletas dejadas en las paradas. de los derechos civiles de 1964, según enmendada. Si usted cree que
o Trasbordos ...... GRATIS 11 East Side East Poudre River El mapa muestra cada unaP de lasLab andrutas Polaris de autobúsW Plum Sten diferente TRANSIT Park !"`$ Schools CENTERLas bicicletas abandonadasPennock Pl en el portabicicletasTrail serán * Boletos a la venta para Greyhound estan disponibles en DTC ó llamando directamente a see inset Laurel Elem ha sido sujeto de discriminación, usted puede presentar una queja 2 W Elizabeth St S color. Busque en el mapa el sitio adonde quiera ir y escoja la ruta o E Elizabeth St Riverside Ave S
Constitution Ave u SÓLO LA TARIFA EXACTA. Los conductores NO TIENEN EFECTIVO. Greyhound al 800-231-2222. City Park Ave Colorado State removidas en la parada de autobús más cercana. m University mit View Dr escrita a mas tardar en 180 días del calendario después de la fecha 4 Harris Bilingual 4 las rutas que lo lleve(n) allí. Immersion Poudre *Este servicio es posible gracias a una subsidio recibido de la Fundación de Bohemia. Overland Park Valley Avery Park 18E P Hospital que ha sido discriminado, a las oficinas Administrativas de Transfort; itki El Centro de Transito de CSU (CSU Transit Center – CTC) CÓDIGO DE CONDUCTAn St 2. Espere en la parada de autobús designada. W Lake St High School Park CSU TRANSIT CENTER 250 N. Mason Street, Fort Collins, CO 80524
3 R Rivendell » Al final del Norte de Lory Student Center en CSU Bennett Elem Lesher MS Prospect Park Way
W Prospect Rd 1 e E Prospect Rd School LOS PASES /TALÓN DE BOLETOS m
Los autobúses paran en las áreas asignadas de parada solamente. i t S Loomis Ave
» Respeten la propiedad del transito S
g Barton Early S E Prospect Rd » Servicios: Venta de Boletos, Horarios de Ruta, Información de
Bauder Elem h
t 6
S h o Childhood Center Larimer a Liberty Commons c
l
n
r O County Elem Se puede comprar todos los pases en el Centro de Transporte ubicado FLEX – RUTA REGIONAL Por la seguridad de los pasajeros, los autobuses no pararan e Edora Community Larimer
S p
M
S
v » Respete al conductor y a los pasajerosPark County Community t W e P E Stuart St i T West Spring Creek Detention Corrections o Transito en General
r EPIC d i a
l Creek Side n a Trail Riffenburgh Center p t
f W Stuart St Ridgeview W Laurel St Hall Rd Hall t Park n en el centro de la ciudad (en la esquina de Mason y LaPorte), el después que hayan salido de la parada de autobús. La parada de East SpringTrail Creek Classical Elem Larimer o D d Trl in r
M FLEX es una unica ruta que conecta Fort Collins, Loveland, Berthoud,
t » No Scomportamientopring inseguroSchool County t Dr
S S r Sheriff » Horas: Lunes–Viernes de 7:30 a.m. a 4:30 p.m. cuando la t a Park r D S 19 e S t Blevins Park h a d Centro de Transporte en la Universidad CSU (al lado norte del Centro
v Gardens on e
autobuses están claramente marcadas y localizadas en cadah ¼–½
T
u o
S
t A w
5 i 5
Spring Creek i
o and Longmont. Las tarifas de FLEX son las mismas enlistadas por e » No comer o fumar en el autobús m
S
s
l
C w
Belvins MS n d b Larimer County Universidad está en clases
k n
W S 5 a cy
Colorado State o o s N
e
Mason Street Trail G i Child and Family
Rolland Moore o Estudiantil Lory, el nivel bajo). Los pases pueden ser comprados l University t C
de milla. La información del lugar de la parada del autobús esta r l t S o r
e o l ia Rd l a Services Community Park u b i Vet School m r
u t Transfort. Pasajeros se podrán transferir de y desde FLEX a COLT y los
n g y it » No bebidas alcohólicasParkwo 15 t o e
e Ave d B e
S s R Av Senior ve D Police » Las Rutas durante la Universidad está en clases: 2, 3, 6, 7, 11, 15 y 19 e R n A
e L r usando tarjetas de crédito (Visa o MasterCard). Dinero efectivo o Center tr s Services imprimida con los horarios individuales deo las rutas, en la npágina Ce B e d l e C a sistemas de Transfort. Los Boletos de COLT, Transfort, y RDT Eco son v t d r m 11 c » Use los servicios Transfort e instalaciones con el único propósito S W Plum St h O’Dea Elem a » Las Rutas durante la Universida no está en clases: 2, 6, 7, 15 y 19.
e
y Ave y
r cheques también serán aceptados. electrónica dei Transfort a www.fcgov.com/transfort, o llamando al 7
h W Drake Rd E Drake Rd también aceptados en FLEX. FLEX está administrado por Transfort; s Power Line Trail
S k
y 2 r de transportación
t
o o 3 Woodwest w
v
970-221-6620.Y Espere en la parada de autobús cinco (5) minutosPark k
e 19 P Punto de Transbordo en el Mall (Mall Transfer Point – MTP) por lo tanto, todas las reglas, regulaciones, y polizas de Transfort r Pase Diario ...... $3.00
n S
Leisure P Pioneer School e
k Ave k
a r antes del horario del autobús de llegada. Los autobuses NO saldrán Si alguienPark violat estas acciones se le pedirá que abandoned el
r a
g l
i West Spring Creek k » 3200 Stanford Road (al lado este de Stanford, solo al norte de aplican a FLEX.
l w
R a Boleto de 10 viajes ...... $9.00
Meridian Ave o
Trail Rocky Mtn HS Beattie k d e e 7 Elem M
más temprano de lo que esta publicado env el horario. a vehículo de Transfort e instalaciones, y el riesgo de suspenderle su 6 A W S DMV Rd 17 6
wallow Rd e C c E Swallo w e D Youth Activity Center)
r Beattie Park
c M n r a Pase mensual (Viajes sin límite cada día) ...... $25.00 6 l t Para más información sobre FLEX, incluyendo los detalles de rutas y e e r nn
b ial R l
n l d D privilegio de usar Transfort ó que entre la propiedadr de Transfort. a t D u n n o Colorado State » Transfort no tiene una oficina en este punto transbordo. Los y
D m
3. Suba al autobús. d Ver Stewart Case Park n d r Pase anual para adulto ...... $154.00 University horarios, visite flexnoco.com. o D R
l Boltz MS Ziegler Rd r D o r d D n C r i servicios a los pasajeros incluyen banquetas, bases para bicicletas, r d D o a
Si usted tiene dificultad en abordar el autobús, solicite ayuda al e f Fort Collins HS t Dr nro MALL Shephardson o o n Spring Canyon d SERVICIOSM DE ALERTA Elem o n Pase comercial PassFort* ...... $50.00 a TRANSFER r E u
n t w Community Park o o m D h
Rich S POINT c y cubierta para esperar el autobús. Los baños públicos están
l o M l L conductor. Todos los autobuses están equipados con ascensor i para see inset Olander Elem d
W Horsetooth Rd m E Hor
setooth Rd e (Cómprelo en la Oficina Administrativa de Transfort-se requiere hacer d
Transfort usa muchas maneras para actualizar y alertar a susR viajeros n
i accesibles adentro del Centro Comercial Foothills
silla de ruedas o rampa. Para la localizar la parada de autobuses K Warren
W e
e Park r v
n D una compra mínima)
n A J
en lo más importante Las alertas de los servicios de Transfort y serán e
o r » Rutas de Servicio: 1, 5, 6, 7, 16 y FLEX
e
n
l d h
con acceso de silla de ruedas llame al 970-221-6620. Wabash D Collindale Golf Course s
S a y
n t t
t g
P
F u
n Anual para personas de tercera edad (de 60 años o más) .....$25.00
a 7 i 7
anunciadask por medio de los siguientes canales: o
h K n w ib MALL TRANSFER POINT a r
y a Linton Elem t
M S Mason St C
4. Pague la tarifa o escaneé su pase al subir. S Lopez Elem Anual para personas discapacitadas y con Medicare ...... $25.00 PERDIDO Y ENCONTRADO Post Office icond a T er c W » Autobús: Alertas de viaje imprimidasoga Dr e Troutman Pkwy 7 Johnson Elem n E Troutman Pkwy r B e oa Estudiantes de la Universidad CSU y con pase de autobús** ...GRATIS S D rd e 5. Pida el trasbordo al subir. » Teléfono: 970-221-6620w – línea directav con Info Si usted piensa que ha perdido algo en el autobús ó en las instalaciones r Golden Meadows Park & Landings a A E Swallow Rd
Webber MS e lk 6
y
w Park D y r Kruse aler a r o r h s W Elem Transbordos son GRATIS para completar una sola ruta de viaje.l W u de Transfort, llame al 970-221-6620. Los artículos se mantienen por 30 rf CDOT de Transfort información al viajero: 511 – Transferir
m *PassFort ta TR Paul c 1 S Academy E Harmony Rd M Comuníquele al conductor a cuál de las rutasW usted Harmony va Rd a transbordar días y podrán ser recogidos en las Instalaciones de Transito en el Centro.
llamadas a la línea de informaciónr Transfort Passfort es un programa que les permite a los empleadoresRd Stanford comprar Lady Moon Dr
S
D r
Harmony Mason Street Trail
D
16 n
Library Ridgeview Park C o
o
para llegar a suMAP destino. LEGEND Si usted no está seguro pregúntele al t Poudre" Valley Transfort no se hace responsable por artículos perdidos ó robados. a » Página Electrónica: fcgov.com/transfort u St Stover r a Hospital d Dr a descuento pases anuales para el autobús de sus empleados. El D s n ge e T McGraw Elem rid e im oo
Harmony berw t
8 Front Range I³ k S 8 a h y Community College O Campus M
B L W R r Preston MS conductor. El conductor le dará los talones de trasbordo que son w
Transit Center e
» Facebook: Cityo of Fort Collins–Actualización relacionada a su viaje o C D programa Passfort incluye todos los beneficios del Programa de la a m o r r Traut Core Knowledge a e d n
d a S
n e w
y Ave y d l LOS SERVICIOS DE PARATRÁNSITO
a Harmony Park Ro 7 validos por 60 minutos (1 hora). o a FLEX ck Creek Dr l
Hi d k
Bus Route n ns Viaje a Casa Garantizado. Se puede usar los pases Passfort en Boltz MS C
H D i
Dr n i r nd Dr k DÍAS Y HORAS DE OPERACIÓNa le e r l l t cre q l t
s n a e D Indicates Multiple Routes Ke B Fossil Ridge HS todosu los autobuses de Transfort a cualquier hora, en cualquier Dial-A-Ride (Marque-Un-Viaje) | 970-224-6066
e
D t
6. Señal de salida del autobús. F t Fossil Creek Trail r f
o e s o Werner b i s l Fossil Creekil TrailElem r Paved Bike/Pedestrian Path o día y sonL válidos para usarse con FLEX, la conexión regional con La Ciudad de Fort Collins ofrece servicio de paratránsito para las Servicio RegularC Future n Cuando esté a una cuadra de su destino, jale el cordón que se C re Southeast e hr d E Monroe Dr k out i g Community Park P S e Loveland. Para informarse del programa y sus beneficios visite la personas con discapacitación por lo que se les dificulta utilizar el LANDMARKS Las horas dek operación de Transfort varían segúnK eclahte r ruta,Rd pero encuentra sobre la ventanas para indicarle al conductor que pare w G y r e
Municipal Building College/University e n
s página electrónica www.fcgov.com/transfort. Compre en la Oficina servicio de autobús de ruta fija en el área de servicio designado de Fort
9 generalmente operan de lunes a Sábado entre las 6:30 a.m.– Zach Elem 9 970-221-6620 el autobús. PermanezcaPost Office sentadoSchool hasta que el autobús se detenga B
l v FLEX Kinard Core Sha Library Museum d ll 6:30 p.m. No hay servicio los Domingos. Mire las rutas individualesKnowledge MS ow Administrativa de Transfort localizada adentro del Centro16 Transfort Collins. El servicio de paratránsito se puede comparar con el servicio completamente,Other despuésLandmark se bajar espere a que el autobús se halla Po fcgov.com/transfort nd ilby Dr Bacon Elem Tr en la calle principal. Compra mínimaE Horsetooth es requerida. Rd 5 de transporte requerido por la Ley para Americanos Discapacitados marchado para empezar a cruzar la calle. Esto es para su seguridad. para el tiempo exacto. E d E Skyway Dr R
A B C D E F G
TRANSFORT BRAND GUIDELINES 19 2.c TRANSFORT WEBSITE
All communication material should contain a call-to-action directed to the Transfort website: ridetransfort.com. Homepage images need to be professionally shot and produced. The top homepage banner image must be shot in a way that allows for type to overlay the photo.
support: [email protected]
TRANSFORT BRAND GUIDELINES 20 2.d POWERPOINT TEMPLATE
The powerpoint template can be downloaded here: www.citynet.fcgov.com/transfortbrand
TRANSFORT BRAND GUIDELINES 21 2.e ELECTRONIC DISPLAYS
Electronic displays should have a vertical orientation and meet ADA requirements when appropriate. Dis- plays should include primary brand colors.
TRANSFORT BRAND GUIDELINES 22 2.f APPAREL
Employees can choose from black, light gray, green, or charcoal gray apparel. The Transfort and City of Fort Collins logos should both appear on apparel unless space does not allow. In that case, the Transfort logo can appear alone.
SHIRTS, JACKETS & HATS
Port Authority® Reliant Hooded Port Authority® Pique Fleece Port Authority® R-Tek® Pro Fleece Jacket. J308 Jacket. F222 Full-Zip Vest. F228
Port Authority® Heathered New Era® - Stretch Port and Company: Knit Beanie. C917 Mesh Cap. NE1020 CP45 Black
CornerStone® - Select Snag-Proof Tactical Polo. CS410 Vendor: Encore Uniforms 1420 Riverside Ave. Ste. 120 Fort Collins, CO 80524
Contact info/rep TJ White 970-482-6922
TRANSFORT BRAND GUIDELINES 23 2.g BUILDING & MONUMENT SIGNAGE
Consistency in monument signage from facility to facility is essential. At this point, a design style for signs has not been created.
TRANSFORT BRAND GUIDELINES 24 2.h PHOTOGRAPHY
High-quality and well-produced photos are essential to entice potential riders to use Transfort-- giving them a sense of place and a need to participate. It’s important to convey Transfort as a comfortable and easy/ welcoming transit system.
TRANSFORT BRAND GUIDELINES 25